Global Digital Store – Ebooks and Softwares

Tag: service

  • 6 Key Elements of Customer Relationship Marketing

    6 Key Elements of Customer Relationship Marketing

    [ad_1]

    Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

    In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

    Element 1: Customer Differentiation

    As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

    Element 2: Long Term Emphasis

    The aim here is to build a relationship with a customer over a period of time. This approach dove-tails very well with many Inbound Marketing strategies which are used on the internet.

    This ongoing relationship has both cost and revenue benefits. On the cost side, it is almost always less expensive to market to an existing customer, than find a new one. The reason is simple; they already trust your organisation.

    Element 3: Continuing Transactions

    This is in some ways related to element two above. Rather than seeking one-off transactions with customers aim for multiple transactions. This may be in the form of cross-sales, add-on sales etc. Or it may be that you become a preferred supplier for a given niche product or service.

    Sometimes, this is an economic necessity, as the cost of getting a first transaction is so high, that only repeat sales make the process worthwhile.

    Element 4: Two-Way Communication

    A core element in the building up of meaningful customer relationships is their ability to stay in touch with a company. With the advent of social media, email and SMS, this is even easier. This technology allows the communication to become more of a two-way process. And it is the customers who are just as likely to initiate a communication as is the organisation.

    This is a great way to get real feedback of people’s wants and needs. And it ties in well with element one above; creating customer centric products and services.

    Element 5: Retention Focus

    With the CRM approach, a company is focused more on how to retain customers as opposed to simply how to acquire more customers. Aiming for a low customer churn rate is seen as highly desirable, and it is very often a cost effective way of doing business.

    This feature again ties in well with the shift in power between buyers and suppliers that the internet has created. Buyers are no longer dependent on supply companies to tell them what’s available. They can go to the internet and do their own research, and share stories with other people who have used a product or service.

    Element 6: Share of Values

    By aiming to share a value set with their customers, companies can build strong relationships. These strong relationships translate into a clear brand identity, which transcends the ability of organisations to simply buy loyalty with advertising or special offers.

    Summary

    In summary, CRM is a major shift in marketing practice, from mass marketing to individualized marketing. The focus has shifted from acquiring lots of new customers to retaining and building more business from a smaller base of loyal high-value customers.

    [ad_2]

    Source by David R Durham

    Views: 0

  • Why Ringless Voicemail Is a Preferred Choice for Every Marketer

    Why Ringless Voicemail Is a Preferred Choice for Every Marketer

    [ad_1]

    With the advancements in different innovative technologies, the growth of the telecommunication sector has also been getting advanced tremendously. Ringless Voicemail Drops has now become the most reliable, flexible and non-intrusive technology which allows the marketers and agents to notify their clients about promotional messages or reminders.

    Without the need to call them directly and disturbing their daily activities, the voicemail drop service always makes it possible for the marketers to record their customized prerecorded voice message on their mobile phones.

    Here are four important reasons that make the technology a preferred choice for everyone;

    1. Non-aggravating technology:

    The purpose of voicemail drop solutions is not to disturb the recipient of your message in any way, especially during busy hours. There would be no noisy ringtone or an accidental call if you are busy with family or attending a business meeting.

    Without even making the call to your user, the technology helps you send the voice messages directly to their voicemail box. The marketers and agents would be notified when the message will be delivered. This service is much flexible to both the users and the agents.

    1. Highly appreciated response rate:

    The technology is basically considered as the easily operable among other communication methods. It frequently shows a great increment in the responsiveness as there are almost 95% people who constantly listen to the voicemail, and this usually quite higher than answering a call.

    This expected increased can usually reach up to 96% within 24 hours. There are different activities that are bound to occur and enhancing your business opportunities. According to the surveys in the US, there are more than 556 million cell phones which have been using currently, so this voicemail drop would have a massive demographic and targeted population.

    1. Cost-effective solutions:

    Implementation of ringless voicemail solutions is much affordable and marketers are required to pay for successful drops only. If the message has been ignored by the user, then there would be no extra costs charged. Rates can even go as low as 8.5 cents for a single message delivered, and the subscriber would never be charged; so you won't have to deal with the complaining customers related to any issue.

    Furthermore, with these low prices, the length of your recorded voicemail would not be limited. You can simply leave the message regardless of its length without any additional costs since the charges would be according to per message and not minute.

    1. Carries much extensive capacity:

    Ringless voicemail solutions are not only user-friendly and inexpensive, but they can be frequently used to reach the maximum number of people. In just a one hour duration, hundreds even thousands of voice messages will be dropped into the user's voicemail box. There are many companies that have more than 70,000 ports which are specialized enough to support high campaign volume.

    This single platform is efficient enough to host numerous actions that include Ringless voicemail, IVR survey and voice broadcasting.

    It's important to get the advantages of this advanced solution for enhanced business productivity.

    [ad_2]

    Source by Ambreen Sajjad

    Views: 0

  • The Power of Content Marketing

    The Power of Content Marketing

    [ad_1]

    WHAT IS CONTENT MARKETING?

    Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

    Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

    THE NECESSITY OF CONTENT MARKETING

    Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

    Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

    Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

    STATEGY FOR CONTENT MARKETING

    Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

    The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

    VARITIES OF CONTENT

    Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

    Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

    Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

    [ad_2]

    Source by Shalini M

    Views: 0

  • 5 Tips That Can Help You Choose A Good Family Doctor

    5 Tips That Can Help You Choose A Good Family Doctor

    [ad_1]

    Choosing a good family doctor is not easy. You need to see a doctor who can perform the right diagnosis based on the symptoms of the patient. So, we suggest that you take your time while doing research before choosing a doctor. Given below are 5 tips that may help you make the best choice.

    1) Consider an In-Network Specialist

    If you have a health insurance policy, you may be able to avail the service of a doctor at discounted rates. Seeing these doctors won’t cost you an arm and a leg. These are in-network professionals. This type of pro can help you avoid any additional fees or surprise co-pays.

    If you don’t know any of these doctors, your insurance provider can give you a list of a few good names. Alternatively, you can check online or ask the doctor that can accept your insurance.

    2) Opt for Specialized Care

    While choosing a doctor, make sure you take into account the needs of your family. In other words, if a family member is in need of special care, your chosen doctor should be able to offer it.

    If your doctor can’t help you with this, your best bet is to look for a specialist. Typically, family care doctors can help you get in touch with a good specialist.

    3) Consider the Commute

    Often, distance is one of the most overlooked factors when opting for a doctor. Although 10 miles is not a long ride, you may not be able to spare that much time if you have a busy schedule. So, it may cause you a lot of inconveniences. Therefore, we suggest that you be practical as far as the distance is concerned.

    4) Schedule an Initial Visit

    You need to see the doctor in person before you choose them as the doctor may not have the bedside manners you want. Typically, most professionals offer a free of charge initial consultation. This discussion can help you find out if they have a good personality.

    5) Read reviews and Ask for Referrals

    Nowadays, you can read reviews on almost anything under the sun if you have access to the internet. The same goes for family medicine. It is not a factor that you have to consider, but it can help you get a deeper insight into the quality of service the doctor offers.

    For instance, talking to the referrals will help you find out if the staff is friendly. By reading reviews and talking to a few referrals, you can make a better decision.

    The Takeaway

    Looking for a good family doctor is really important. So, it’s better that you do your homework and consider all the options that your insurance provider gives you. Actually, what you need to do is look for a doctor that you can work with for a long-term. After all, your health, as well as the health of your family members, depends largely on good health care. So, make sure you consider these tips before choosing a family doctor.

    [ad_2]

    Source by Shalini M

    Views: 0

  • Breaking Down Sales and Marketing

    Breaking Down Sales and Marketing

    [ad_1]

    Revisiting the Sales and Marketing Conversation

    Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages? " And, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

    Setting the Record Straight

    Many in the business world, especially those who rely on sales and marketing for success, don't actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn't say "make" sales). You wouldn't engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill , or technological resources to effectively capitalize on the true potential of their market.

    A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move. It's no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

    Breaking It Down

    As the tenfold article explains, some of the key responsibilities of a sales team include:

    • Follow Up
    • Relationship Building
    • Closing
    • Retention

    The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee's responsibility to follow up with a salesperson's existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, "close the deal," or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

    On the marketing side, primary efforts are:

    • Awareness
    • Engagement
    • Conversion (from anonymous to known)
    • Retention

    It is not a salesperson's job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

    The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.

    On the sales side, client retention refers more to the salesperson's efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client's friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn't end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you've viewed or expressed interest in. A sales team simply doesn't have the insights, time, or often the resources to execute these types of strategic campaigns.

    The Fine-Tuned Coexistence Of It All

    The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

    For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they're crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn't, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

    In contrast though, many salespeople are extroverts – they light up a room, they have excellent "people skills," can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

    Share Your Thoughts

    Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

    [ad_2]

    Source by Jessica Champion

    Views: 0

  • Small Business Owners: Accounting Is for Profit Planning, Not Just Tax Preparation

    Small Business Owners: Accounting Is for Profit Planning, Not Just Tax Preparation

    [ad_1]

    One might be led to believe that profit is the main objective in a business but in reality it is the cash flowing in and out of a business which keeps the doors open. The concept of profit is somewhat narrow and only looks at expenses and income at a certain point in time. Cash flow, on the other hand, is more dynamic in the sense that it is concerned with the movement of money in and out of a business. It is concerned with the time at which the movement of the money takes place. Profits do not necessarily coincide with their associated cash inflows and outflows. The net result is that cash receipts often lag cash payments and while profits may be reported, the business may experience a short-term cash shortage. For this reason, it is essential to forecast cash flows as well as project likely profits. In these terms, it is important to know how to convert your accrual profit to your cash flow profit. You need to be able to maintain enough cash on hand to run the business, but not so much as to forfeit possible earnings from other uses.

    Why accounting is needed

    Help you to operate better as a business owner

    1. Make timely decisions

      • Know when to hire a team of employees
      • Know how to price your products
      • Know how to label your expense items
      • Helps you to determine whether to expand or not
      • Helps with operations projected costs
    2. Stop Fraud and Theft

      • Control the biggest problem is internal theft
      • Reconcile your books and inventory control of equipment
    3. Raising Capital (help you to explain financials to stakeholders)

      • Loans
      • Investors

    What are the Best Practices in Accounting for Small Businesses to address your common ‘pain points’?

    1. Hire or consult with CPA or accountant

      1. What is the best way and how often to contact
      2. What experience do you have in my industry?
      3. Identify what is my break-even point?
      4. Can the accountant assess the overall value of my business
      5. Can you help me grow my business with profit planning techniques
      6. How can you help me to prepare for tax season
      7. What are some special considerations for my particular industry?

    To succeed, your company must be profitable. All your business objectives boil down to this one simple fact. But turning a profit is easier said than done. In order to boost your bottom line, you need to know what’s going on financially at all times. You also need to be committed to tracking and understanding your KPIs.

    What are the common Profitability Metrics to Track in Business — key performance indicators (KPI)

    Whether you decide to hire an expert or do it yourself, there are some metrics that you should absolutely need to keep tabs on at all times:

    • Outstanding Accounts Payable: Outstanding accounts payable (A/P) shows the balance of cash you currently owe to your suppliers.
    • Average Cash Burn: Average cash burn is the rate at which your business’ cash balance is going down on average each month over a specified time period. A negative burn is a good sign because it indicates your business is generating cash and growing its cash reserves.
    • Cash Runaway: If your business is operating at a loss, cash runway helps you estimate how many months you can continue before your business exhausts its cash reserves. Similar to your cash burn, a negative runway is a good sign that your business is growing its cash reserves.
    • Gross Margin: Gross margin is a percentage that demonstrates the total revenue of your business after subtracting the costs associated with creating and selling your business’ products. It is a helpful metric to identify how your revenue compares to your costs, allowing you to make changes accordingly.
    • Customer Acquisition Cost: By knowing how much you spend on average to acquire a new customer, you can tell exactly how many customers you need to generate a profit.
    • Customer Lifetime Value: You need to know your LTV so that you can predict your future revenues and estimate the total number of customers you need to grow your profits.
    • Break-Even Point:How much do I need to generate in sales for my company to make a profit?Knowing this number will show you what you need to do to turn a profit (e.g., acquire more customers, increase prices, or lower operating expenses).
    • Net Profit: This is the single most important number you need to know for your business to be a financial success. If you aren’t making a profit, your company isn’t going to survive for long.
    • Total revenues comparison with last year/last month. By tracking and comparing your total revenues over time, you’ll be able to make sound business decisions and set better financial goals.
    • Average revenue per employee. It’s important to know this number so that you can set realistic productivity goals and recognize ways to streamline your business operations.

    The following checklist lays out a recommended timeline to take care of the accounting functions that will keep you attuned to the operations of your business and streamline your tax preparation. The accuracy and timeliness of the numbers entered will affect the key performance indicators that drive business decisions that need to be made, on a daily, monthly and annual basis towards profits.

    Daily Accounting Tasks

    1. Review your daily Cash flow position so you don’t ‘grow broke’.

    Since cash is the fuel for your business, you never want to be running near empty. Start your day by checking how much cash you have on hand.

    Weekly Accounting Tasks

    2. Record Transactions

    Record each transaction (billing customers, receiving cash from customers, paying vendors, etc.) in the proper account daily or weekly, depending on volume. Although recording transactions manually or in Excel sheets is acceptable, it is probably easier to use accounting software like QuickBooks. The benefits and control far outweigh the cost.

    3. Document and File Receipts

    Keep copies of all invoices sent, all cash receipts (cash, check and credit card deposits) and all cash payments (cash, check, credit card statements, etc.).

    Start a vendors file, sorted alphabetically, (Sears under “S”, CVS under “C,”etc.) for easy access. Create a payroll file sorted by payroll date and a bank statement file sorted by month. A common habit is to toss all paper receipts into a box and try to decipher them at tax time, but unless you have a small volume of transactions, it’s better to have separate files for assorted receipts kept organized as they come in. Many accounting software systems let you scan paper receipts and avoid physical files altogether

    4. Review Unpaid Bills from Vendors

    Every business should have an “unpaid vendors” folder. Keep a record of each of your vendors that includes billing dates, amounts due and payment due date. If vendors offer discounts for early payment, you may want to take advantage of that if you have the cash available.

    5. Pay Vendors, Sign Checks

    Track your accounts payable and have funds earmarked to pay your suppliers on time to avoid any late fees and maintain favorable relationships with them. If you are able to extend payment dates to net 60 or net 90, the better. Whether you make payments online or drop a check in the mail, keep copies of invoices sent and received using accounting software.

    6. Prepare and Send Invoices

    Be sure to include payment terms. Most invoices are due within 30 days, noted as “Net 30” at the bottom of your invoice. Without a due date, you will have more trouble forecasting revenue for the month. To make sure you get paid on time, always use an invoice form that contains the right details such as payment terms, itemized charges, and your payment address.

    7. Review Projected Cash Flow

    Managing your cash flow is critical, especially in the first year of your business. Forecasting how much cash you will need in the coming weeks/months will help you reserve enough money to pay bills, including your employees and suppliers. Plus, you can make more informed business decisions about how to spend it.

    All you need is a simple statement showing your current cash position, expected cash receipts during the next week/month and expected cash payments during the next week/month.

    8. Executive Dashboard (weekly review)

    This dashboard gives you a ‘snapshot’ of your operations on a weekly basis.

    It consist of Cash on Hand, Cash burn rate, Account Receivables, Accounts Payable, Items sold, Inventory on Hand, inventory turns, outstanding issues in the business, and gross profit margin, new sales wins, customer losses, customer service performance, on time delivery rate and product quality performance.

    Monthly Accounting Tasks

    9. Balance Your Business Checkbook

    Just as you reconcile your personal checking account, you need to know that your cash business transaction entries are accurate each month and that you are working with the correct cash position. Reconciling your cash makes it easier to discover and correct any errors or omissions-by you or by the bank-in time to correct them.

    10. Review Past-Due (“Aged”) Receivables

    Be sure to include an “aging” column to separate “open invoices” with the number of days a bill is past due. This gives you a quick view of outstanding customer payments. The beginning of the month is a good time to send out overdue reminder statements to customers, clients and anyone else who owes you money.

    At the end of your fiscal year, you will be looking at this account again to determine what receivables you will need to send to collections or write off for a deduction

    11. Analyze Inventory Status

    If you have inventory, set aside time to reorder products that sell quickly and identify others that are moving slowly and may have to be marked down or, ultimately, written off. By checking regularly (and comparing to prior months’ numbers), it’s easier to make adjustments so you are neither short nor overloaded.

    12. Process or Review Payroll and Approve Tax Payments

    While you have an established schedule to pay your employees (usually semi-monthly), you need to meet payroll tax requirements based on federal, state and local laws at different times, so be sure to withhold, report and deposit the applicable income tax, social security, Medicare and disability taxes to the appropriate agencies on the required dates.

    Review the payroll summary before payments are disbursed to avoid having to make corrections during the next payroll period. A payroll service provider can do all this to save you time and ensure accuracy at a reasonable cost.

    13. Review Actual Profit and Loss vs. Budget and vs. Prior Years

    Each month, take the time to review your budgeted expenses and compare them to what you have actually spent. Are you spending above or below budget? Discuss the variances and take action as needed

    Your profit and loss statement (also known as an income statement), both for the current month and year to date, tells you how much you earned and how much you spent. Measure it against your budget every month (or quarter). Comparing your actual numbers to your planned numbers highlights where you may be spending too much or not enough, so that you can make changes.

    If you have not prepared a budget, compare your current year-to-date P&L with the same prior-period year-to-date P&L to identify variances and make adjustments.

    14. Review Month-End Balance Sheet vs. Prior Period

    By comparing your balance sheet at one date-June 30, 2015, for example-to a balance sheet from an earlier date (December 31, 2014), you get a picture of how you are managing assets and liabilities. The key is to look for what is significantly up and/or down and understand why. For example, if your accounts receivable are up, is it due to increased recent sales or because of slower payments from customers?

    Quarterly Accounting Tasks

    15. Prepare/Review Revised Annual P&L Estimate

    It’s time to evaluate how much money you are actually making, whether your net assets are going up or down, the difference between revenues and expenses, what caused those changes, how you are spending profits, as well as identifying trouble spots, and making adjustments to improve sales and margins.

    16. Review Quarterly Payroll Reports and Make Payments

    You have been reviewing your semi-monthly payroll reports. However, the IRS and most states require quarterly payroll reports and any remaining quarterly payments. Again, it’s best if your payroll service provider completes these reports and files them. Your job is to review to make sure they appear reasonable.

    17. Review Sales Tax and Make Quarterly Payments

    If your company operates in a state that requires sales tax, make sure you comply to avoid serious penalties. The U.S. Small Business Administration (SBA) can help you determine your state tax obligations.

    18. Compute Estimated Income Tax and Make Payment

    The IRS and states that have income taxes require you to pay estimated income taxes. Review your year-to-date P&L to see if you owe any estimated taxes for that quarter. Your tax accountant can assist if necessary.

    Annual Accounting Tasks

    19. Review Past-Due Receivables

    Now it’s time to check significant past due receivables and decide whether you think customers will eventually pay, whether to send past due bills to a collection agency or whether to write them off for a deduction.

    20. Review Your Inventory

    Review your current inventory to determine the value of items not sold. Any write-down of inventory translates to a deduction on your year-end taxes. If you do not write down unsellable inventory, you are overstating your inventory balance and paying additional taxes that you don’t owe.

    21. Fill out IRS Forms W-2 and 1099-MISC

    The IRS has a January 31 deadline that requires you to report the annual earnings of your full-time employees (W-2s) and most independent contractors (1099s). This deadline includes mailing copies of the tax forms to the people who worked for you. Note: A 1099 form is not required for any contractors who earned less than $600. Consider saving time and avoiding errors with an e-filing service.

    22. Review full-year financial reports for tax reporting

    • Get organized

      • Collect and store important documents (use apps and calendars for help)

        • Create email folders to store bank statement and receipts
        • Store contracts and agreements
        • Track miles and vehicle expenses
        • Store all required documents for your business type.


      • Tax Preparation

        • Tax preparation is a historical view and not a profit planning event
        • Capture all relevant events
        • Identify all deduction categories
        • Capture all meals

          • Meetings —-whatever was discussed/calendar

            • Try not to go over industry average industry cost for meals.

    At tax time, carefully review your company’s full-year financial reports before giving them to your accountant. Before you sign your return, be sure to review it for accuracy based on your full-year financial reports. Remember if IRS audits due to underpayment, they will deal with you not your accountant for any additional taxes, penalty and interest.

    If you don’t have the bandwidth to do all this yourself, a great strategy is to partner with a monthly accounting service. Outsourcing your accounting to an expert will simplify your life and give you more time to focus on running your business operations.

    A monthly accountant will provide you with a profit and loss sheet, balance statement, and accurate account reconciliation every month, ensuring that you have the financial information you need to make the best choices for your company.

    [ad_2]

    Source by Vinson Primas

    Views: 0

  • Can Meditation Cure Cancer?

    Can Meditation Cure Cancer?

    [ad_1]

    Meditation is a powerful tool of preventative medicine. It can facilitate self-healing and inspire a deep sense of well-being. In this article, you’ll learn four ways to use meditation for health and wellness. You’ll also read a profound story of how mindfulness and meditation cured one woman’s cancer.

    Let’s begin with this story of miraculous healing from “Meditation: An In-Depth Guide” (Jeremy P. Tarcher/Penguin, 2011) by Ian Gawler and Paul Bedson.

    Bernice Heals Her Cancer

    (p.274-278, MAIG)

    In 1980, Bernice Groeke was diagnosed with melanoma in her calf which she had surgically removed. A year and a half later, doctors found melanoma in a lymph node in her groin and also surgically removed that. A year and a half after that, the cancer had spread to her lungs, at which point the doctors said that it was inoperable. They said there was nothing medically they could do for her and that she had only months to live.

    Bernice decided to join a 12-week cancer self-help group. Soon after joining the group, the discussion turned to the effect of mindset on handling the physical pain and mental-emotional suffering of cancer. Bernice had never really given much thought to her mindset.

    However, as the group discussed the power of mindfulness and positive thinking, Bernice quickly recognized just how negative her usual mindset tended to be. In fact, she had taken it as her duty to be on guard and to warn her family and friends of anything that could go wrong. On the flip-side, she was also quick her warn herself and others not to get too excited about new possibilities because they were likely to end in disappointment.

    Bernice realized her mindset was the definition of a “glass half-empty” approach to life. So, after learning about the benefits of thinking more positively, she decided to change her habitual mindset. To do this, she decided to repeat the affirmation “I am a positive person” anytime she recognized herself going negative.

    About six weeks into her new mindfulness and affirmation practice, she was sitting with her husband after dinner when she experienced one of the melanomas pressing uncomfortably against her spine. Her husband noticed her agitation and asked what was wrong.

    Bernice replied, “Perhaps the doctors are right. Perhaps I’m just kidding myself. Perhaps I should just accept the fact that I’m going to die and give up on all this other stuff.” (p.275, MAIG)

    Her husband was sympathetic to her pain and he was also aware of her new affirmation practice. So, instead of just sympathizing, he replied, “Oh that’s interesting. What are you?”

    “What do you mean, what am I?” she replied.

    “Oh, I thought you were a positive person now” he said.

    Bernice reflected on this and replied, “You’re right, I am.”

    Bernice recalled that, as she said this, she felt a palpable shift inside her body, as if a switch had been turned on. From that moment on, she was able to see the positive in every situation.

    Shortly after this inner shift, she was meditating and praying in church and had a profound mystical experience of God’s Presence in which she understood the Biblical phrase “Be still and know that I am God.” From that moment on, her faith was strengthened. She found it easier to follow through on her healthy diet and her healing efforts with meditation. She also became enthusiastic about serving others.

    Within six months, scans revealed that her lungs were clear of all tumors. And, within a year, much to their surprise, doctors proclaimed her cancer-free.

    Soon thereafter, Bernice volunteered to speak to meditation groups at the Gawler Foundation telling them her story. She beamed radiantly as she spoke and her enthusiasm for life was infectious. Bernice became an inspiring spiritual force.

    Several years later, her husband died in his late eighties. Her friends and family wondered how Bernice would take his passing. After all, they had been together for over sixty years.

    While she grieved appropriately and was deeply saddened, she surprised them with her resilience. She said, “Well, you know, it is really sad that Wain died and I will miss him terribly, but it will be interesting… I have never lived on my own before. I wonder what it will be like not having to take Wain into account anymore?”

    Shortly thereafter, to help with expenses, Bernice took in a student boarder from overseas. They quickly became the best of friends. She taught him of life in Australia and he gave her company and financial support. It was a beautiful new chapter in her life.

    Then, in 2009, at the age of 93, and 26 years after her cancer had disappeared-it reappeared. This time, she deteriorated quickly.

    At first, she thought she was at fault. She went to Gawler to express her disappointment in herself. Gawler was quick to remind her of her remarkable recovery. For over 26 years, she had lived cancer-free. He reminded her that we all die of something-and that we don’t always know why. He also reminded her of her faith.

    Bernice conceded that she had somewhat lost touch with her faith and now she had some doubts and fears of dying.

    Gawler encouraged her that doubts and fears were natural human feelings, especially in the face of death. He encouraged her to mindfully recognize her doubts and fears and accept them for what they were-natural feelings toward facing the unknown. He also suggested to Bernice that dying was like “going home.”

    He reminded Bernice of her faith and encouraged her to imagine what it would be like to rest in the Divine Presence. He told her that “dying was easy, that she had led a good life, and she could look back on it with gentle satisfaction and no regrets. To die she only had to breathe out and not breathe in again. It would be easy.”

    Supported by Gawler’s words, Bernice resolved to focus on the Divine Presence and imagine herself merging with it when the time came.

    Bernice died less than a week later, peacefully. And, her funeral was a joyous celebration of her life. Family, friends, and throngs of those whom she had touched with her smiling service came to celebrate what she had meant to them.

    A beautiful story.

    4 Ways Meditation Supports Health and Healing

    So, what can we draw from Bernice’s story that can help us heal and be healthier?

    1. Your mindset affects your ability to heal

    As we saw with Bernice, her healing began with healing her attitude, her habitual mindset. She recognized her habit of looking at life through a negative and fear-based lens. She was always wary, on guard, and expecting the worst. Before attending the cancer self-help group, she hadn’t really noticed this was a mindset, or that it was detrimental-she just thought she was being conscientious, responsible, and careful.

    Bernice learned to change her mindset by affirming, “I am a positive person.”

    Now, having a positive mindset is not about making things up or making things better than they really are. It’s about noticing the opportunities that are present in every situation. It’s about seeing what can be done rather than focusing on what can’t. It’s about being present with “what is” and noticing what you can do to move things forward in a good direction.

    When you do this, you open yourself to a wider scope of possibilities and become more inspired to take positive action.

    2. The choices you make matter

    As you open yourself to a wider scope of possibilities, you realize you can choose to take actions that make a positive difference for yourself and others. Things are not “just the way they are,” they are the result of a series of choices that combine to create specific results.

    Meditation supports a state of clear seeing in which you can recognize options and make good choices. Through meditation, you become more able to choose what works and let go of what doesn’t.

    As Bernice opened to the possibility of healing, she began to make different choices. She chose to say her positive affirmations to reset her mindset. She adopted a healthier diet. She meditated daily. She increased her efforts to serve others. She widened her community.

    In time, these combined with other unseen forces to create healing.

    3. Meditation itself supports healing

    One of the most important things you can do to facilitate healing-whether it’s physical or mental-emotional-is to activate your body’s natural relaxation response.

    When you are in stress-mode, over-busy, and over-whelmed, your body restricts energy flow to digestion, immune, and higher-thought processes. Your sympathetic nervous system directs all energy outward and you lose your ability to absorb nutrients, repair your cells, and make good choices.

    Our bodies are made to alternate between periods of activity and rest. Most of err on the side of too much activity. We rush from one thing to the next and don’t allow ourselves time to consciously process the events of the day. Then, we spend our sleeping hours actively processing life in our dreams. This hinders deep rest and recovery.

    When you consciously relax, using a tool such as meditation, you activate your parasympathetic nervous system, your natural recovery and repair mode. This brings digestion, immune, and higher-thinking capacities back online. You also begin to process and integrate the events of the day, and of your life up to now, so you can let the past go and be more present with what is.

    For these reasons, it’s vitally essential to consciously activate the Relaxation Response at least once a day using a tool such as meditation for at least 10-20 minutes.

    4. Meaningful imagery supports healing

    Bernice had a strong faith in God. Because of this, she found it quite helpful and healing to imagine herself immersed in the Divine Presence. This soothed and comforted her. Her faith also prompted her to take other healing actions, serve others, and build community.

    When we think only of ourselves and our own suffering, it’s easy to get bogged down in feeling “Woe is me.” Widening your vision to realize your Oneness with the larger field of Life inspires and heals. Health and healing occur naturally as a result of the Universal Life-Force flowing strongly and smoothly through your whole being. Meditation is a powerful way to mindfully recognize blocks to this flow, release them, and center into this deeper enlivening Presence.

    Enjoy your practice!

    [ad_2]

    Source by Kevin Schoeninger

    Views: 0

  • Your Affiliate Marketing Guide

    Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing so is not that complicated, and we have created this guide to get you started.

    First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else’s service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary.

    Affiliate marketing can be used to make a decent income several ways. You can use a website, a blog, newsletter, email, ads etc. The list goes on and on. However, the most popular form of affiliate marketing is done with a website. When you choose the market that you want to promote, be sure that you choose one that you are some what familiar with. This way you can become an expert on the topic, and everyone will know that you are the king of that market. Once that is done, it is time for a URL. There are many places that you can get your own domain from. Once you have decided where you will purchase that from, choose a URL that has the topic you are selling in the URL for the best results. For example, if you are wanting to market cat food, you wont use a URL that has dog in it. Make sure that everything is all relevant.

    Now that you have your market and your URL chosen, you will want to determine the hosting that you will use for your website. You need dependable hosting for the best results. A hosting company that has more up time than down time is best because during the down time, your website will not be accessible. So, get some recommendations from others that have tried a few and use the best that you can find. It is worth it to pay for good hosting.

    Once that is done, you are ready to get your affiliate links and website set up so that you can market the most effectively. Determine the amount of money that you want to make, and set up an outline of how you are going to make it. There are so many ways that you can get a website out there to be seen, and you will want to make the best decisions. So, finding out the best ways for you to do this is that is cost effective is a good start.

    Learning SEO which is also known as search engine optimization is a great idea. Using SEO to get your site higher in the search engine rankings with keywords will pay off in the end. You can learn it yourself, or you can pay someone to do this part for you. It is up to you. However, you should know that learning and using SEO yourself is time consuming. Hiring an SEO guru might be better for you.

    Write articles about the market that you are promoting from your website and submit them to all of the article directories. When you include a back link to the site that you are optimizing that will help you as well with the search engines.

    Affiliate marketing is not anything that you can make money with over night. You need to be able to build up and keep adding to your website daily or weekly, and keep it going. You can do it, just don’t give up.

    Views: 0

  • What Is The Attraction Of A Home Based Affiliate Marketing Business?

    Many of us dream of packing our jobs in. we would love to tell our bosses to take this job and shove it. Many of us are frightened of doing what we most desire. The fear of leaving that secure source of income stops most, those who get past that fear that don’t have the capital to get a business up and running.

    A home business does take money of it is run as a sole proprietorship. However, starting a home based affiliate marketing business is a completely different kettle of fish. Setting up a home based affiliate marketing business is relatively easy and there are several factors that make it very attractive.

    One of the most desirable factors is the privilege of being able to work from your own home. Your home is your most comfortable surrounding. Everything you want and need is right there. Is your have small children, a home business is even better. You can work and still be home with the children. You also don’t need to worry about commuting and work wardrobes. You can work when you want and schedule your jobs around your other commitments. Working from home does provide people with many wonderful advantages.

    A home based affiliate marketing business builds on that even further. A home business, if it is run as a sole proprietorship will need a significant amount of start up money. Even small businesses need a fairly large amount. Most people rely on banks for the financing which puts them at further risks. When you sign on as an affiliate, the risk level drops by about 90 percent. When you sign up as an affiliate, your either selling goods or services on behalf of another company. You are paid according to how well you perform. You don’t have to worry about sales targets and making a certain amount every month. The company you work for worries about all of that. You concentrate on selling the goods and services that you want and increasing your earnings.

    A home based business that is run as a sole proprietorship has to worry about competition. Unless you really hit upon a niche market you are likely going to have to attract customers away from already established businesses in your area. This can be difficult because customers tend to trust what they know is good. If you do manage to do it you will be creating some bad blood between you and other businesses. By working through a home based affiliate marketing program, you’ll be selling products that have already been on the market. You can actually check the salability of these products with the company. If the products you choose are well known and trusted then you won’t have a problem attracting customers. This takes the stress off of you.

    A home based business that is run as a sole proprietorship can take years to get established. On average, nearly 70 percent of small businesses fail in the first year. Those that do make still have many hurdles to get past. It usually takes 5-7 years to realize any significant profit in a sole proprietorship. During this time the business owners have to continually promote their business just to keep it afloat. A home bases affiliate marketing business is much easier to manage. You will have to work hard to promote yourself but most of the start up work will be dome for you. You’ll have your line of products or services and ways to advertise them. You’ll also have support from a company representative. They will be on hand to answer questions and offer advice on how to increase your sales. Remember, the better you do the better they do.

    Running a business as a sole proprietorship can be extremely rewarding. If your one of the lucky ones that makes it the financial rewards can be tremendous. However, the odds are stacked against you when you take this option. A home based affiliate marketing company minimizes the risk and offers you support when you need it. You will still have to work extremely hard but they rewards will be well worth it.

    PPPPP

    Views: 0

  • Using Product Recommendations To Increase Your Bottom Line

    In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

    One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
    If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.

    Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
    Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

    When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
    Sound like the true and leading expert in your field.

    Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
    How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

    Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
    And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

    While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

    Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.

    If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

    Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

    Try product recommendation and be among those few who have proven its worth.

    Views: 0