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Tag: SEO

  • Latest Metrics for Small Business Owners to Measure Their SEO Success

    Latest Metrics for Small Business Owners to Measure Their SEO Success

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    Let's face it – SEO is not easy for any business. It becomes even more complicated when you've limited money, time and resources. According to the latest Cluth Survey "More than 36% of small businesses have already an SEO strategy and rest 23% are planning to develop one."

    In order to maintain and develop a long-term SEO strategy, it is important for small business owners to understand the best way to measure their SEO success. As a small business owner if you are looking for ways if your SEO strategy is working, then here are the three SEO success metrics that can be helpful.

    1. Traffic Retention

    2. Backlink quality

    3. Conversion rate

    Let's have a look below how these three metrics can help you measuring SEO success.

    • Traffic Retention for measuring quality search audiences

    Every business wants to draw the attention of quality traffic to their website. Here Google Analytics play a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners to decide the quality of your search traffic. These are – Scroll depth and Bounce Rate.

    • While Scroll depth determines how far your visitors scroll down specific web pages. If they scroll down the entire page, it means your audience is keen to read the topic.

    • Bounce Rate refers to those searchers who visited a single page of your website but then left your site without browsing other pages.

    • Backlink Quality defines the impact of Inbound Links

    The quality of a backlink is measured by the total number of links from sites with high Domain Authority. To know the quality of the backlinks used in your site, you need to make sure that these are relevant and endorsed from new domains that can have more impact.

    Although you can't control all links coming to your website, you can target the quality of those links via outreach to guest posting. Make sure your targets should include websites that offer domain authority, a new audience, and website relevancy.

    3. Conversion Rate Offers Insight about SEO strategy Effectiveness

    Conversion rates play a major role to measure small business performance metrics.

    It enables you to know how well you are achieving SEO goals, along with the scope of success.

    SEO success largely depends on generating many leads as possible. The conversion rate is the total number of website visitors who are becoming your potential clients. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

    Wrapping the post

    Every business needs context and time to measure and earn SEO success. By understanding the right metrics for measuring SEO success, you will surely lead the race and become a winner.

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    p {margin-bottom: 0.25cm; direction: ltr; color: # 00000a; line-height: 120%; text-align: left; orphans: 2; widows: 2}
    p.western {"Liberation Serif", serif; font-size: 12pt; so-language: en-IN}
    p.cjk {"Noto Sans CJK SC Regular"; font-size: 12pt; so-language: zh-CN}
    p.ctl {"FreeSans"; font-size: 12pt; so-language: hi-IN}
    a: link {so-language: zxx}

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    Source by Triveni Thakur

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  • Search Engine Optimization and Pay-Per-Click: A Holistic Approach

    Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).

    Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.

    In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.

    Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69

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  • SEO Techniques: Link Building

    As of proper now, backlinks are a very powerful issue with regards to the major search engines deciding the place to rank your web site. In the longer term that will change, however there isn’t any doubt that backlinks will nonetheless proceed to be an necessary issue within the rating course of. Because of this reality, it can be crucial that you just steadily construct hyperlinks main again to your web site. In this submit we’ll discuss a couple of efficient methods to perform this together with creating Link Bait, Blogging, Press Releases and Article Marketing simply to call a couple of. But, we gained?t simply let you know to make use of these methods we may also let you know the right way to use them appropriately and successfully.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6109

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  • Losing Rank? Over-Optimization Might Be Your Problem

    Google not too long ago introduced they’re engaged on a search rating penalty for websites which are ?over-optimized? or ?overly search engine marketing?ed?. Our efforts to know the modifications (and taking motion rapidly) might be helpful to others coping with the identical updates by Google.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6244

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  • Interplay Between Social Media and Your Blog

    Social media has become the latest method to improve marketing results for internet marketing efforts and SEO purposes. By using social media outlets to generate interest in your blog, you can increase organic backlinks and website traffic…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6736

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  • 4 Essential Google SEO Tips to Remember!

    There are many articles written on Google SEO tips which might be effective. But it is important to gain knowledge about tips which can help you in future growth of your business. To hit the right type of audience at the right time, here are 4 essential tips which can be helpful to you…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6974

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  • How Will Google’s ‘Hummingbird’ Update Impact Your SEO?

    How Will Google’s ‘Hummingbird’ Update Impact Your SEO?

    Technology giants, Google, celebrated their 15th Anniversary on the 27th of September. On this day, the company launched a new algorithm in their Search Engine called the ‘Hummingbird’ Update. This update is said to revolutionize search engine optimization as it focuses on…
    How Will Google's 'Hummingbird' Update Impact Your SEO?
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    http://www.associationofmarketing.org/articles/view.php?article_id=14040

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  • Google Move to Encrypt All Keyword Searches

    For online and social media marketers around the world, the news that Google will move to encrypt all keyword searches will come as a shock. Many professionals who work closely with SEO (Search Engine Optimization) will now have to look at another way to spread awareness about their businesses and products. This is an extension to one of the major…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13959

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  • Have You Checked Your Site for Online Optimization Factors?

    Have You Checked Your Site for Online Optimization Factors?

    Businesses are forever trying to improve their SEO ranking. In order to ensure that you continually appear on the first page of Google, Bing and Yahoo, there are honest and upfront practices you can use in order to ensure that your website ranks high on search engines and to avoid being penalized for underhanded optimization practices.
    Have You Checked Your Site for Online Optimization Factors?
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    http://www.associationofmarketing.org/articles/view.php?article_id=14685

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  • How to Write Technically for the Lay Person

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    While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.

    So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.

    #1 Know your target audience

    The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.

    #2 Show but don’t dictate

    Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.

    #3 Use simple, short sentences and active voice

    There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.

    #4 Be assertive

    Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.

    #5 Avoid the jargon

    Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.

    #6 Use text to compliment the images

    While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.

    These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.

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    Source by Rob Stephen

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