Tag: Scope

  • Latest Metrics for Small Business Owners to Measure Their SEO Success

    Latest Metrics for Small Business Owners to Measure Their SEO Success

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    Let's face it – SEO is not easy for any business. It becomes even more complicated when you've limited money, time and resources. According to the latest Cluth Survey "More than 36% of small businesses have already an SEO strategy and rest 23% are planning to develop one."

    In order to maintain and develop a long-term SEO strategy, it is important for small business owners to understand the best way to measure their SEO success. As a small business owner if you are looking for ways if your SEO strategy is working, then here are the three SEO success metrics that can be helpful.

    1. Traffic Retention

    2. Backlink quality

    3. Conversion rate

    Let's have a look below how these three metrics can help you measuring SEO success.

    • Traffic Retention for measuring quality search audiences

    Every business wants to draw the attention of quality traffic to their website. Here Google Analytics play a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners to decide the quality of your search traffic. These are – Scroll depth and Bounce Rate.

    • While Scroll depth determines how far your visitors scroll down specific web pages. If they scroll down the entire page, it means your audience is keen to read the topic.

    • Bounce Rate refers to those searchers who visited a single page of your website but then left your site without browsing other pages.

    • Backlink Quality defines the impact of Inbound Links

    The quality of a backlink is measured by the total number of links from sites with high Domain Authority. To know the quality of the backlinks used in your site, you need to make sure that these are relevant and endorsed from new domains that can have more impact.

    Although you can't control all links coming to your website, you can target the quality of those links via outreach to guest posting. Make sure your targets should include websites that offer domain authority, a new audience, and website relevancy.

    3. Conversion Rate Offers Insight about SEO strategy Effectiveness

    Conversion rates play a major role to measure small business performance metrics.

    It enables you to know how well you are achieving SEO goals, along with the scope of success.

    SEO success largely depends on generating many leads as possible. The conversion rate is the total number of website visitors who are becoming your potential clients. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

    Wrapping the post

    Every business needs context and time to measure and earn SEO success. By understanding the right metrics for measuring SEO success, you will surely lead the race and become a winner.

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    p {margin-bottom: 0.25cm; direction: ltr; color: # 00000a; line-height: 120%; text-align: left; orphans: 2; widows: 2}
    p.western {"Liberation Serif", serif; font-size: 12pt; so-language: en-IN}
    p.cjk {"Noto Sans CJK SC Regular"; font-size: 12pt; so-language: zh-CN}
    p.ctl {"FreeSans"; font-size: 12pt; so-language: hi-IN}
    a: link {so-language: zxx}

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    Source by Triveni Thakur

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  • Future and Scope Of Multi-Level Marketing As An Alternative Employment Source

    Future and Scope Of Multi-Level Marketing As An Alternative Employment Source

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    The industry of multi-level marketing is becoming quite popular among budding entrepreneurs and people from different walks of life. The sole reason for this increasing popularity is that it offers every people to set their own home business with attractive financial opportunities. In addition to that, people do enjoy freedoms like fixing their own job hours along with developing their own marketing and product selling strategies without any kind of interference. Here they have the right to claim their legitimate financial shares not only from their personal sales but also that from their down-line members.

    In the multi-level marketing sector there is always an increased demand of hard working employees and this demand never extinguishes even during tight situation like that of global recession. For college students this sector provides the appropriate platform to receive training on product selling and to hone marketing skills under the supervision of experienced distributors without spending any money from the pocket.

    The Multi-level marketing industry will soon become the most suitable form of alternative employment opportunities even for the highly qualified professionals. It is because in the coming days this industry will be the sole guiding force to dominate the world economy. This strategic commercial model will also present the opportunity of earning part time incomes for retired people and those working in other service sectors. In order to join in this lucrative sector there is no need of acquiring special educational qualification except simple application of common sense while selling and marketing products before the target customers.

    Firms following this business model have been able to maximize the sale and marketing of their products and services to the fullest extent. It has also helped them in earning highest possible revenues in every year. Using this strategic business model companies like Qivana, Sunrider, Fuxion and many more have been able to be in constant touch with the changing tastes and preferences of the customers when it comes to buy and choose new products and services. These firms are also helping distributors with the options of leading luxurious life with greater financial autonomy through their unique and effective compensation plans.

    These compensation plans play a vital role in the sector of multi-level marketing in determining the hardworking initiative of the distributors to reward them adequately with robust bonuses and incentives along with the opportunity to spend vacation in exotic places. So without wasting any more time people must enroll in this sector early for leading a happy and joyous life with family and friends forever.

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    Source by Manojit Chatterjee

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  • Govt urged to help all companies, not just SMEs

    Govt urged to help all companies, not just SMEs

    Govt urged to help all companies, not just SMEs 1

    PETALING JAYA: The government has been urged to look at the survival of all companies and not just Small and Medium Enterprises (SMEs).

    SMEs have a strict definition by SME Corp Malaysia, and many companies fall out of this scope, Knight Frank Malaysia Managing Director Sarkunan Subramaniam said today.

    Knight Frank LLP is a leading independent global property consultancy.

    In welcoming the third stimulus package worth RM10 billion rolled out to mitigate the severe social and economic impacts arising from the Covid-19 pandemic and the on-going movement control order (MCO), he said SMEs contribute 40% to the national economy.

    “The initiatives should be extended to all businesses that are badly affected during this economic slump and additional measures should be extended to the businesses involved in the hospitality, food and beverage, tourism and aviation sectors,” he said in a statement.

    “With the exception of those categorised as ‘essential services’, all other business activities have literally slowed or grind to a halt during this month-long MCO, which may be further extended should the number of infected cases continue to rise daily.”

    Sarkunan said SMEs operating at premises owned by government-linked companies (GLCs) could enjoy rent exemption or discounts, although the quantum of discounts or rental exemption for these SMEs are unclear at this moment.

    He applauded the government’s direction of encouraging private property owners to provide at least 30% rental discounts to SMEs during the MCO and three months after it ends by granting these landlords equivalent tax deductions.

    However, he pointed out that this creates an issue for landlords having to verify if their tenants are SMEs or not. It is better for this relief be extended to all businesses since the balance 60% contribution to the national economy is other than SMEs.

    “We regret that this initiative is purely for SME tenants only and urged the government to extend it to all tenants as they also facing challenges in sustaining their businesses amid this unprecedented event. All companies, small or big, are important for the country’s economy, no one should be left out,” Sarkunan added.

    Govt urged to help all companies, not just SMEs
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    https://www.thesundaily.my/local/govt-urged-to-help-all-companies-not-just-smes-CX2231646

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  • Covid-19: Sarawak Yang Di-Pertua Negeri donates RM120,500 to HUS

    Covid-19: Sarawak Yang Di-Pertua Negeri donates RM120,500 to HUS

    Covid-19: Sarawak Yang Di-Pertua Negeri donates RM120,500 to HUS 2

    KUCHING: The Yang di-Pertua Negeri of Sarawak, Tun Abdul Taib Mahmud (pix) donates various equipment and essential items, worth RM120,500 to the Sarawak General Hospital (HUS) today, to help in the treatment of Covid-19 patients.

    The contribution was handed over by his senior private secretary Datuk Mustapa Han to HUS director Dr Ngian Hie Ung and Anaesthesiology and Intensive Care department head Dr Teo Shu Ching, in a brief ceremony at the Yang di-Pertua Negeri’s office here.

    In a statement issued by Astana Negeri Sarawak, the donation included one unit of Portable Ultrasound Linear Probe, anti DVT equipment (5), fibre optic scope (2), and syringe pump (2) for the hospital’s intensive care unit (ICU).

    The Governor also donated 700 food packs and mineral water to Sarawak Police Operations Room, to be distributed to police, Armed Forces a well as People’s Volunteer Corps (RELA) personnel who are carrying out roadblocks during Movement Control Order (MCO).

    He also urged Sarawakians to cooperate with the government by adhering to MCO, which was extended to April 14, to enable frontliners focus on their duties to curb the Covid-19 outbreak. –Bernama

    Covid-19: Sarawak Yang Di-Pertua Negeri donates RM120,500 to HUS
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    https://www.thesundaily.my/local/covid-19-sarawak-yang-di-pertua-negeri-donates-rm120500-to-hus-AM2196543

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  • WHO outlines steps to save 7 million lives from cancer

    WHO outlines steps to save 7 million lives from cancer

    The World Health Organization (WHO) today spells out the need to step up cancer services in low and middle-income countries. WHO warns that, if current trends continue, the world will see a 60% increase in cancer cases over the next two decades. The greatest increase (an estimated 81%) in new cases will occur in low- and middle-income countries, where survival rates are currently lowest.

    This is largely because these countries have had to focus limited health resources on combating infectious diseases and improving maternal and child health, while health services are not equipped to prevent, diagnose and treat cancers. In 2019, more than 90% of high-income countries reported that comprehensive treatment services for cancer were available in the public health system compared to less than 15% of low-income countries.

    “This is a wake-up call to all of us to tackle the unacceptable inequalities between cancer services in rich and poor countries,” says Dr Ren Minghui, Assistant Director-General, Universal Health Coverage/ Communicable and Noncommunicable Diseases, World Health Organization. “If people have access to primary care and referral systems then cancer can be detected early, treated effectively and cured. Cancer should not be a death sentence for anyone, anywhere.”

    Yet, progress in poorer countries is achievable. WHO and the International Agency for Research on Cancer (IARC) are releasing two coordinated reports on World Cancer Day (4 February), in response to government calls for more research into the scope and potential policies and programmes to improve cancer control.

    “At least 7 million lives could be saved over the next decade, by identifying the most appropriate science for each country situation, by basing strong cancer responses on universal health coverage, and by mobilizing different stakeholders to work together”, said Dr Tedros Adhanom Ghebreyesus, Director-General, WHO.

    WHO highlights a wide range of proven interventions to prevent new cancer cases. These include controlling tobacco use (responsible for 25% of cancer deaths), vaccinating against hepatitis B to prevent liver cancer, eliminating cervical cancer by vaccinating against HPV, screening and treatment, implementing high-impact cancer management interventions that bring value for money and ensuring access to palliative care including pain relief.

    “The past 50 years have seen tremendous advances in research on cancer prevention and treatment,” says Dr Elisabete Weiderpass, Director of IARC. “Deaths from cancer have been reduced. High-income countries have adopted prevention, early diagnosis and screening programmes, which together with better treatment, have contributed to an estimated 20% reduction in the probability of premature mortality between 2000 and 2015, but low-income countries only saw a reduction of 5%. We need to see everyone benefitting equally.” The challenge will be for countries to select treatments balancing considerations including cost, feasibility and effectiveness. Each government is tasked with choosing the appropriate innovative cancer therapies, while recognizing that established treatments, many of which are very effective and affordable, can provide benefits for cancer without causing financial hardship.

    Note to editors

    World Health Organization

    Report on Cancer: Setting priorities, investing wisely and providing care for all

    The report aims to set the global agenda on cancer, mobilize stakeholders and help countries set priorities for investing in cancer control and universal health coverage. It introduces the principles, tools and current priority cancer control interventions in the context of the current and future cancer burden and opportunities.

    International Agency for Research on Cancer

    World Cancer Report “Cancer research for cancer prevention”

    The report focuses on prevention and offers the most comprehensive overview of relevant research available to date, ranging from descriptive etiology, cellular and molecular biology, toxicology and pathology through to behavioural and social science. Key chapters include discussions on the impact of inequalities in cancer, vaccination and screening, genomic individual susceptibility to cancer and the finer identification of those at risk, which may allow ‘precision cancer prevention’.

    WHO outlines steps to save 7 million lives from cancer
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    https://www.who.int/news-room/detail/04-02-2020-who-outlines-steps-to-save-7-million-lives-from-cancer

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  • What You Need To Know About Drug And Alcohol Addiction Treatment Programs

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    A drug and alcohol addiction treatment program is one of the most successful ways to wean yourself from drugs, alcohol and all other addicting processes. If you are at the stage where you are considering drug and alcohol addiction recovery, the good news is that you are on the road to recovery. The bad news is that this is a long and very difficult journey that you will have to take. A drug rehab clinic is often one of the best ways for you to detox from alcohol and drug use. But, you need to do so with the necessary knowledge about the drug and alcohol addiction treatment program you plan to attend.

    Here are some fundamental things to consider about the drug and alcohol addiction treatment program you are considering.

    · Your drug rehab clinic should provide help for all areas of the infected person. That includes their psychological, medical, and legal problems.

    It can also address their needs for finding a way to work and overall restart their life.

    · Realize that not all treatment programs are the same for everyone. You should work with the clinic to determine the most appropriate treatment program for your specific circumstances.

    · The program should allow for continuous change to it, as the individual grows through it. As they begin to repair the damage done to them by drugs, the effective treatment program should change to accommodate these needs.

    · Time is needed. It is necessary for a person to stay in treatment for as long as possible. On average, this is about three full months. Only with enough time will the treatment be successful.

    · The drug and alcohol addiction treatment program also needs to focus on the medicinal needs of the patient. That would mean careful consideration for their specific medical concerns. Things like withdrawal medications are almost always necessary in severely addicted individuals.

    · You should realize that detoxifying the individual is not enough to stop the behavior. The drug rehab clinic needs to handle more than just this process. It needs to look for the long term rehabilitation of the individual. Detoxing is just not enough.

    · Also, you should take note that voluntary drug treatment is not always necessary. If a person is motivated to detox because of family, employment or legal problems, this can be enough to push them through it.

    Additionally, this force to go in can help them to become more successful at their program as well.

    Drug and alcohol addiction recovery does and can happen through a high quality drug and alcohol addiction treatment program. Once the alcohol and drug detox has happened, the next step is to correct the behavioral, emotional, physical and long term effects of the drugs. This can be the mark of healing when the program addresses the full scope of what is happening.

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    Source by Sandy Sizemore

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