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  • The Five Pillars of Marketing Success

    The Five Pillars of Marketing Success

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    Does the following give a pretty good picture of your current marketing activity?

    You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

    Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

    But this is not the approach that works to get a steady, predictable stream of new clients.

    Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

    I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

    Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

    The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

    The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

    The Focused Marketing Paradigm has Five Pillars

    Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

    Pillar One: Focused Goals

    A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

    A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

    The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

    What is the Focused Goal for your marketing?

    Pillar Two: Focused Program or Service

    Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

    A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

    In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

    What is the Focused Program or Service you’re offering?

    Pillar Three: Focused Target Market

    In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

    A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

    I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

    Who exactly is your Focused Target Market?

    Pillar Four: Focused Message and Value Proposition

    A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

    Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

    A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

    For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

    And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

    What is your Focused Message or Value Proposition?

    Pillar Five: Focused Marketing Strategy

    A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

    A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

    Two examples:

    For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

    A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

    That’s the power of a focused marketing strategy.

    You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

    Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

    What is your Focused Marketing Strategy?

    If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

    I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • Advantages and Disadvantages of Multi Level Marketing

    Advantages and Disadvantages of Multi Level Marketing

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    Multi Level Marketing has been a popular way to make money for years. People get involved in MLM as it brings amazing income potential. However becoming successful in MLM isn’t easy and requires some effort and finding right people to work with as it’s pretty much about building relationships.

    MLM is any business where payouts are made at two or more levels deep. The concept of MLM is quite traditional and it’s about building your downline in genealogy form where usually you benefit from all levels and branches of your genealogy tree.

    MLM is attractive, however it requires from marketer to take different approach than in any other form of marketing and selling.

    The reason is that unlike in traditional marketing where it comes to sell products, the main point of MLM marketing is rather selling hope and encouragement to become successful marketer to other people.

    That’s why Multi Level Marketing is considered relationships business, not sales business. What it means is that in order to become successful, you need to find the right people who will join your downline and duplicate the steps you have taken to make money. While in many MLM companies you are limited to benefit from referring new members and building your genealogy tree, the other ones also involve product sales as an additional option to make money from your team building efforts.

    When the sales are involved usually your job will be to recruit distributors who recruit more and more distributors infinite levels deep. The sales generated by all of them count toward your commission. So the rule is simple the larger the network of distributors built the more sales can be generated and more commissions can be earned.

    The final question is: Is MLM marketing good business model for everyone?

    Well it depends on the level of one’s experience and motivation.

    The advantage of MLM is that it’s very effective and profitable form of marketing where success is result of consistent work and effort put by more than one person.

    Where many people put their efforts and take action together to build their MLM business the income potential increases amazingly and can grow to the really high level over the years or even months.

    Another benefit is that when you manage to build a team of motivated and good marketers you may get to the point where they will be doing all the job for you so that you’ll be able to benefit from your teamwork at minimum effort on your part.

    However to get desired results in MLM marketing it takes some time, effort, proper knowledge and skills.

    Building relationships and profitable team is a long process and requires a lot of patience, time and money investment.

    The main problem here is to get the right marketers into your genealogy. The skepticism is lurking around nowadays and many people don’t believe in success on the Internet.

    The job that has to be done is to show them that it is possible, encourage them to join your business and finally make them take action and duplicate the required steps.

    That’s why mastering great communication skills is essential. Another thing that might be difficult is mentoring people.

    When you finally manage to build your organization, you need to become a mentor who has the knowledge that will help your team members become successful as well. That’s why learning everything about the MLM business you are in is important as you will need to pass this knowledge forward to your organization members.

    MLM business is really effective marketing model and may become your source of steady and solid income as long as you take it seriously and do consistently what is necessary to build your team.

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    Source by Daniel Gebura

    Views: 1

  • Bottom Up Multi Level Marketing Structures That Work

    Bottom Up Multi Level Marketing Structures That Work

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    Feeding a Multi Level Marketing business is incredibly difficult in today’s world. There are many factors that stand in the way of creating a highly profitable home based business with the network marketing model. Traditionally people have faced the fear that the look of a typical multi-level marketing business is very pyramid like. I have always been able to see how network marketing is not a pyramid business. The results vary based on the individuals. People are the factor that add to the success or failure of an online business.

    There is a change that needs to occur in the mentality of the person trying to build their network. People that go out only looking for the profit will soon find that they are broke. We are in a society that demands value. People are not likely do drop a lot of money into a home based business unless they know they are going to make money back. How do we do this as multi-level marketers when traditionally the bottom 60 percent of people in an MLM don’t make any money?

    The answer lies in the question. With many newer multi-level marketing businesses there are team bonuses, and match bonuses. These are incentives to the leaders to ensure that their bottom people are starting to see money. This is accomplished by the leaders getting down to their bottom line and finding out what they need to ensure success. People want to succeed in MLM, but most people do not know how to recruit! The upline people’s job is to help these people get their first sign ups, and then that puts the people on a positive path. With team bonuses and match bonuses it is important to ensure the success of people further down.

    Network Marketers that work in this fashion find two things. First they find that they gain more team building bonuses. Second they will find that these people nearer the bottom start to make some money and want to learn how to help the people below them!

    When you take the time to help someone succeed, you will find that they will want to repay that favor. This is where the expert network marketer can shine. Passing on how to properly invite people, and teaching them how to talk to the people after and get them to sign up will go much further than just constantly recruiting more people.

    In the end, taking the time to help, and to nurture your bottom line people will pay off huge dividends. People that are coached and rewarded for small successes will learn more and soon your level of success will surpass your wildest dreams!

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    Source by Paul Harvie

    Views: 0

  • Do You Want A Ringing Ears Cure?

    Do You Want A Ringing Ears Cure?

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    Before you can even consider discovering a ringing ears cure you must make sure regarding why your tinnitus began in any case.

    Presentation to commotion represents more than 80% of all ringing in the ear cases around the world.

    Ringing ears can be brought about by firecrackers, weapon shots, modern gear or even exceptionally uproarious plants and in the event that you are encompassed by any of these commotions every day you must utilize ear protection.

    Some basic ear ringing oversights:

    Care must be taken when utilizing stereo earphones, if the volume is too high, you may produce ear harm and you will hear sounds and clamors for quite a long time incorporating a ringing in the ear.

    Now and again you can quit ringing in the ears when you take out or eliminate liquor and caffeine.

    Smoking and utilizing smokeless tobacco items might likewise bring about tinnitus by decreasing blood stream to the parts of the ear.

    General activity may provoke a ringing ears cure on the grounds that it enhances blood stream to the structures of the ear.

    Your overabundance weight may bring about ringing in the ear, on the grounds that a lot of weight hampers blood stream.

    Studies has demonstrated that tinnitus happens all the more as often as possible in over-weight grown-ups.

    Vitamin B12 is a vitamin that you ought to incorporate in your eating routine to improve a ringing ears cure.

    A few studies focuses to the way that this vitamin serves to secure the nerves in the inward ear.

    Milk and dairy items, meat and eggs are great wellsprings of vitamin B12.

    As per the most recent studies there are numerous solutions for helping tinnitus, however there is nobody cure.

    Did you realize that:

    Headphones that are played too noisy can harm the cochlea & reason ringing in the ear.

    Scientists are gaining some ground towards building up a cure for ear ringing.

    A few analysts case to have the capacity to lessen the ringing by consolidating an internal ear infusion of lidocaine. Dr. John J. Shea Jr., MD from the Shea Ear Clinic in Memphis accepts that this treatment by and large carries a ringing ears cure with some enduring results.

    Numerous patients have had a complete end of their tinnitus. It is unquestionably conceivable to cure ear ringing, yet it is unexplainable.

    Studies show that 85% of most patients have the capacity to veil the sounds connected with tinnitus.

    At the point when the ear ringing gets overpowering it helps when you can veil the clamor utilizing repetitive sound, fans, running water or even a running clothes washer can offer assistance.

    Incredible results have been attained to by concealing the tinnitus commotions and utilizing homeopathic treatment cures together.

    Give me a chance to clarify, what you concentrate on will extend so in the event that you can veil the commotion.

    It can permit you to concentrate on something else other than the ringing this giving your body an opportunity to permit the homeopathic treatment to act as a ringing ears cure.

    To stop the ringing permanently

    Check the resource box

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    Source by Jack O Robertson

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  • Types of Mental Health Services

    Types of Mental Health Services

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    In the last few years we have gained awareness of the various needs that individuals with mental health issues need in order to achieve overall well-being. Many times, we talk about the importance of medication, individual counseling, family counseling, and, socialization.

    Those are all of extreme importance when it comes to mental health but the one service that seems to be forgotten is care management. A lot of people attribute care management services to individuals who are aging or who have chronic medical conditions. Although, care management can be very helpful for those issues, we also see a huge need for intense care management for individuals who have a chronic mental illness and cannot get access to any services. It is not a secret that severe and persistent mental illness like schizophrenia, bi-polar disorder, and major depression can require intense care management and advocacy.

    Just as a refresher, the duties of a mental health care manager include:

    • Acting as a connector between the individual and the community resources
    • Advocating on behalf of the individual so that he or she gain access to needed quality services
    • Overseeing the care of an individual including medication management, doctors' appointments, therapy, psychiatric services, and anything else related to their care
    • Connecting the client's family to support services such as individual, family, or group counseling
    • Being an advocate if there is need for hospitalization to ensure the safety of the client and their family members
    • Facilitating access to needed benefits
    • Assisting the individual with navigating all the different services so that it does not become overwhelming for them
    • Crisis intervention
    • Alleviating family members of some stress regarding the care and wellbeing of their loved one
    • Coordinating for advanced planning for the individual
    • Connect individual with social services and programs
    • Any service that the person may need the care manager will make that connection.

    As professionals in the field of mental health, we see that families with loved ones living with a mental health condition often want an immediate and instant "fix" for their family member. It is important for them to keep in mind, that a mental illness is a lot like a physical illness that needs constant care. This is not to say that you cannot live a "normal" life with a mental illness however extra care is needed. In addition, as family members it is important to remember that you also have a vital role in the recovery of your loved one. The more involved you are, the more likely your loved is to recover.

    There is a lot of value in having a care manager involved in the care of your loved one with a mental illness. A care manager will initially do a full initial assessment of your loved one's needs and wishes and will explore what services can add value to the life their life. They will explore the physical, psychological, social, and emotional well-being of your family member and will assess for possible gaps that need to be filled. For example, your family member may be living with schizophrenia and has been in and out of the hospital while being non -compliant with medication. Once this happens we know that your loved ones has probably had many psychotic episodes resulting in severe impaired functioning. Therefore. he or she may need home care services to assist with activities of daily living such. However, every case is different some more severe than others.

    Another common case for care management is one that your adult child has recently been diagnosed with a mental illness and you as parents / family members do not even know where to start. In cases like this, the care manager steps in and coordinates for all initial care. When this occurs we often see a sense of relief in our family members as they often will say "I do not even know how I would have started this process without you". A care manager is also a huge support system for the individual as they now know that they have an advocate overseeing their needs and wishes.

    It is important to remember that living with a mental illness or having a family member with a mental illness is nothing to be ashamed of. In addition, the diagnosis of a mental illness does not mean that the person's life is over as many people mistakenly think. We have worked with many individuals and their families as they cope with diagnoses like schizophrenia, bipolar disorder, major depression, generalized anxiety disorder, agoraphobia, and many others. The beginning of the process is usually made up of what we like to call growing pains full of discomfort. It is important to note that many of our clients with these diagnoses live normal lives but are able to do so because they gained access to the resources in the community. One very important step is accepting the presence of this new diagnosis and what it may mean. Another important step is realizing that you may need the help of psychiatric and / or home care services. It is important to act as early as you can, as early intervention can lead to the best results.

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    Source by Tom Mike

    Views: 0

  • MLM Success Stories and Facebook Pages

    MLM Success Stories and Facebook Pages

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    If you're not sharing your MLM success stories to your Facebook pages by now, you're missing out on lost opportunities. Your success can inspire prospects and help them take action. Facebook is another tool to connect with your prospects and help them learn more about you and your business. It is not the perfect tool, but one that should not be ignored by MLM businesses. While there is competition there, just like anywhere else, the effort and time you devote to your social pages can pay off in the long run.

    Sharing Your MLM Success Stories to Facebook

    Facebook pages is a great ground to share your MLM success stories. There are a couple of options to present them to your audience. One way is through text, graphics, images, audio and even video. You can use a combination to help reach further into the world of Facebook. Don't feel limited to one content format. Some people respond better to videos and some to graphics and text. A blend can help you achieve better results as you post your content. Watch for interaction from your audience and adjust your plan of action. If you feel like images and text are working better than videos, then switch to that format.

    A consistent schedule is important for social media, especially for pages on Facebook. Your MLM success stories should be posted on a regular schedule. This means figuring out how often you want to share your stories, what and in what format to share them in. If you're unsure on how to proceed, try once a week with no more than two stories. Now you just need to figure out the format. Once you get data back, you can make changes to the sharing plan.

    Linking from your MLM success stories to critical pages

    Your MLM success stories are bait to draw in prospects to your website. Make sure that you add the right link to each story. All of your content that you share should point back to your pages of one type or another. It's a free form of advertising. Many out there are not adding links and wonder why they lack traffic and success. Be careful not to add too many links either, use only one link per story that you're sharing. This will make it easier for your prospects and for you to track data from. You can change the links out later, if need be.

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    Source by David L. Feinstein

    Views: 0

  • Importance of Evidence-Based Complementary Medicine

    Importance of Evidence-Based Complementary Medicine

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    The modern-day world has many challenges and thus good health is one of the greatest blessings in today’s era. For example, a rich man with a bad health will always be unsatisfied and unhappy! “Health is Wealth”. Improving your health is an opportunity that shouldn’t be missed. It is a fact that your health affects all the aspects of your life, be it professional, or personal. Probably that is the reason why evidence-based complementary and alternative medicine came into existence!

    With increasing number of health-related apps and journals on the internet, you can now easily move towards a healthier lifestyle. Even the experts of medicine have admitted that the advice and products of work best when supplemented with a doctor’s standard care and supervision.

    As the famous proverb suggests, “Prevention is better than cure” and evidence-based complementary and alternative medicine helps you achieve this goal. So, here are a few benefits that you might get if you follow an integrative healthcare protocol:

    • It helps you in receiving specific treatment plans as per your physical requirements. As each individual has a unique body, it is not advisable to subscribe to a generalized treatment protocol. An effective biotyping assessment studies your inherited traits such as body frame, personality type, digestive capacity, metabolic activity, nutrigenomics, as well as environmental factors. In this way, it provides you with a personalized holistic Integrative healthcare medicine advice.
    • It aims at examining and treating all the aspects of physical as well as emotional components. It is proven that daily stress negatively affects your emotions, biology and genetics. All this further results in greater risks of several chronic diseases such as cancer and heart disease!
    • It offers a wide range of Natural Cure and Remedies so that you are not completely dependent on pharmaceuticals, many of which have side-effects. The food that you eat is one of the biggest reasons behind your healthy (or unhealthy) life! Following unhealthy food habits can result in an increase in the risk of heart conditions, high blood sugar, obesity, etc. So, what could be better than utilizing food as a medicine?
    • It focuses on the prevention of diseases before it even occurs. While conventional medicines are prescribed for a lifetime for chronic disease, alternative medicine examines the root causes of the disease. It also encourages the patients to focus on preventing a disease by eating healthy foods, exercise, meditation, etc.

    So, if you also wish to treat or prevent any disease with Natural Cure and Remedies, evidence-based complementary medicine is the key! After all, it’s never too late for improving your health.

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    Source by Luke Harper

    Views: 0

  • The Importance of Business Systems

    The Importance of Business Systems

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    “If you can’t describe what you are doing as a process, you don’t know what you’re doing” – W. Edwards Deming (1900-1993)

    What are business systems?

    Business systems are documented procedures setting out how your organisation operates. They are processes, usually combining actions taken by people and some form of automated application, organised in such a way so as to meet a given set of business objectives. Such systems can generally take place without the business founder / owner’s direct action, over and over again, as efficiently as possible.

    Examples of processes may include how your staff should answer the telephone, how they take and pass on messages; the procedure for raising, approving, placing and receiving orders; the process for generating, checking and sending out client invoices, as well as receiving payments and following up on outstanding bills etc.

    Regardless of the size or type of your business, it is likely that you already have set procedures in place covering many functions within your organisation, which employees follow out of habit or as directed by their supervisor / manager.

    Business systems are the manual for your business; the “know-how” of any business that many business founders / owners usually hold in their head, and have not got round to putting onto paper.

    Why implement business systems?

    There are many reasons and just as many benefits for having established and documented systems in your business, some of which include the following:

    1. They provide a framework for your operations and an effective structure to support your business.

    2. They improve consistency: production, delivery, customer service, after-sales care etc.

    3. They improve results and/or productivity, because you and your employees don’t have to re-invent the wheel every time.

    4. They provide a better work environment for your employees, as an effective system will contribute to clarifying roles and responsibilities as well as providing staff with some guidelines to refer to.

    5. They ensure compliance with legislation, safety regulations or any other legal requirement specific to your type of business operations.

    6. They give your business the ability to expand and they facilitate business growth, as they will make your business more attractive to any potential investor or buyer.

    What system works best?

    Although there are similarities across many functions, such as Accounts, Human Resources, Sales, Stores, Logistics etc., unfortunately there is no one perfect, one size fits all system that works for all companies. Any system will need to integrate the company’s business objectives, its people and the way it provides its products or services.

    It is important to have a well-designed system, customised to your type of operation, and thought out by people at all levels within the organisation.

    Such a system will be more likely to be followed by all employees, because they have been involved in its design, and they understand the value that having a system in place brings to the quality of their work and the service they provide to customers.

    One point to keep in mind is that having great people working with poorly designed systems – or no systems – is likely to lead to an under-performing business. On the other hand, great systems without good people won’t work either, hence the additional benefit of involving employees in designing a system, or simply in documenting the processes they are following.

    Equally so, employees who have been trained in your business systems should also feel empowered enough so that they don’t feel they just have to follow a given script without using their head.

    For this reason, it is important to encourage feedback not just from your customers, but also from your employees and to use such comments to review and to continuously improve and develop your business systems.

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    Source by Cecile Scaros

    Views: 0

  • How to Think Like a Marketer

    How to Think Like a Marketer

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    Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales.

    Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.

    Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like a marketer.

    When you have a marketing mindset, you ask how you can build brand awareness to help your target audience become familiar with your products and services, and you as well. Developing that know, like, and trust factor with your audience is key.

    As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started:

    • Know Your Product & Service Inside Out: This may sound obvious but think about how many times we, as customers, have walked away from buying something because the person helping us couldn’t answer a few basic questions about their product or service.
    • Find Ways to Leverage Mistakes of Competitors: It’s easy to see what the competition is doing well but just as much (and sometimes even more) can be learned by observing what your competition is doing not so well. The Internet is saturated with career service companies, but what makes your career service better than your competitors? Do your homework. Where are they weak? What client needs are not being met and what can you do to step in and meet those needs?
    • Point Clients In Your Direction: Solve client problems. Point them to one of your services or products and emphasize the benefits, value, and results they can gain from it-being a solution to their problem.
    • The “Bottom Line” Isn’t Just About Money Coming In: Looking for ways to save is just as important as finding new revenue streams. Instead of just recording where the money is going, watch for places to save. When looking at those numbers is there a way that sales can be made more efficiently?
    • Every Client Interaction Is a Networking Opportunity: The word “networking” makes some people uncomfortable. But it doesn’t have to be about schmoozing or closing a sale. It’s simply having a conversation in an effort to build new relationships or strengthen current ones.

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”-Peter F. Drucker

    In business, everything ties into marketing in one way or form-what you wear, how you communicate (verbally and non-verbally), and what you do to attract, retain, and maintain client relationships. All of it affects or contributes to the profitability and success of your business.

    Thinking like a marketer is a way of ensuring your company’s longevity.

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    Source by Maria Hebda

    Views: 0