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  • Vagus Nerve Stimulation Therapy Can Eliminate Drug Cravings, Finds Study

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    Addiction to any substance can make the life of an individual topsy-turvy. From spending a fortune to deceiving own family, a person addicted to illegal substances can go to any extent. But how does addiction force someone to put so much at stake and then lose all? There are several factors at play when it comes to dealing with the growing problem of addiction.

    Cravings are a serious issue that torment numerous people fighting drug addiction, especially when they try to come off the addictive substance. Ironically, many people would have successfully attained long-term sobriety if cravings did not crop up with addiction. Apart from being considered as the major obstacles in recovery treatment, cravings are also the root cause of relapse.

    A complete recovery from addiction happens only when a person is free from cravings. Living a drug-free life without the need for constant monitoring against drug cravings can be difficult for a recovering individual, but a recent study published in the journal Learning and Memory has suggested that drug cravings can be effectively treated with vagus nerve stimulation (VNS) therapy. Under the therapy, the patients are taught new behaviors that replace their old addictive behavior of seeking drugs.

    Role of VNS in addiction recovery

    In the University of Texas at Dallas study, the researchers revealed that the VNS therapy helped patients to recover from the maladaptive behavior of drug taking. VNS is basically a surgical process wherein a device is implanted to a wire threaded along the vagus nerve, which travels up from the neck to the brain and connects with the area responsible for regulating mood. Sized as small as a silver dollar, the device works just like a pacemaker. It primarily works by sending a slight electric pulses through the vagus nerve, which further reaches to the brain, thereby controlling the cravings and urges.

    The methodology is approved by the U.S. Food and Drug Administration (FDA) and is considered as a potential treatment for treatment-resistant depression, post-traumatic stress disorder (PTSD) and paralysis. The study further highlighted that VNS facilitates “extinction learning” of drug-seeking behaviors by reducing cravings and replacing the behavior associated with addiction with new ones. “Extinction of fearful memories and extinction of drug-seeking memories relies on the same substrate in the brain. In our experiments, VNS facilitates both the extinction learning and reduces the relapse response as well,” said Dr. Sven Kroener of the University of Texas at Dallas.

    Drug-free life is possible

    Though addictive substances succeed in temporarily alleviating emotional and physical pains of drug abusers, they have to eventually cope with the painful symptoms of substance abuse. Besides developing a number of physical and mental problems, many of these individuals also become self-destructive and suicidal in nature.

    Addiction to any substance can be life-threatening. Only a comprehensive treatment program involving detoxification, medications, psychotherapies and other experiential therapies like yoga, meditation etc. can help an individual get sober. Moreover, a holistic recovery management plan is equally important to sustain the period of sobriety and manage cravings. However, the extent to which health care practitioners can garner results in the treatment for drug addiction is dependent on the clinical characteristics of the patients that may vary according to the type of drug being abused as well as its quantity, duration and the method of using the drug (oral or intravenous).

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    Source by Barbara Odozi

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

    Views: 0

  • I Quit Wealthy Affiliate! – Are You One of These Quitters?

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    There are some people who quit Wealthy Affiliate and that’s just normal because not everyone aren’t going to be comfortable with their learning system. You know that earning some serious money online is a possibility right? It’s not your fault if you’re not having results because the so-called gurus would like you to believe that there’s a magic pill to online success.

    In this article I would like to share with you my observations of those people who are quitting Wealthy Affiliate. If you’re looking for some information on why people quit WA then this is going to be an important article that you must read. You really don’t want to be wasting your time and money on something that you’re not prepared for.

    One group of people who quit WA is those who are looking to get rich quickly online. This group of people will always exists because let’s face it, almost everybody wants some instant gratification and sadly they’re not willing to work hard for it. If you think that you belong in this group then you better start snapping out of it.

    If you were in my place you would get really shocked because there were really some members complaining about the system inside Wealthy Affiliate. Some of them have been inside for only a few days up to a few weeks and yet they had the nerve to call WA a fraud. But that was back when the membership was under $40 per month.

    Back when the monthly fee was lower, many people jumped right into WA because they were seeing a lot of positive reviews from other successful members. I hope that you already know that it’s ultimately up to you whether you’re going to be successful online or in any areas of your life. Don’t let anyone take care of your destiny.

    Another group of individuals who give up Wealthy Affiliate are those who are in a rush to learn everything all at once. You can spot them because they will complain about the slow pace of the WA action plan which is roughly 2.5 months before you can finish it. They think that it’s WA’s way of making them stay longer but it’s really not.

    Now if you’re someone who has some urgent expenses or bills to pay then you shouldn’t dive right into Wealthy Affiliate or into making money online. You’re going to have a real difficult time into learning this business if you’re in some kind of pressure to make some money. If you have the right type of mindset then your success is inevitable.

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    Source by Raymond Selda

    Views: 0

  • 4 Herbal Remedies For Bacterial Vaginosis That Work Exceedingly Well to Cure BV

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    Women who suffer from bacterial vaginosis (BV) are normally recommended antibiotics and topical creams by conventional doctors. However these are not the only options to treat this problem. There are some extremely effective herbal remedies for bacterial vaginosis that can help you get rid of recurring vaginal bacteria infection.

    When the bad bacteria dominates the vagina of a women then one can experience itching, swelling, inflammation, vaginal discharge, pain during sex, pain while urinating and several other symptoms. However one should visit a doctor when any of the above symptoms are noticed.

    Both vaginal yeast infection and bacterial vaginosis have very similar symptoms and this is the reason one should visit a doctor and get the problem properly examined.

    Herbal remedies for bacterial vaginosis work by killing the bad bacteria that causes this problem. These remedies however do not kill the good bacteria that is so essential for preventing this problem from happening again and again.

    Unfortunately women turn to birth control pills and antibiotics that actually disturb the ph balance in the vagina by killing both the good and the bad bacteria. This is the main reason for this problem occurring again and again.

    Here are 4 herbal remedies for bacterial vaginosis that work extremely well:

    1) Garlic pearls or capsules have excellent anti bacterial and anti fungal properties. Make sure to have capsules of correct potency so that it really works to get rid of vaginal bacteria infection. You may have to take these capsules twice a day till you get rid of the problem completely.

    2) Another excellent herbal remedy is an acidophilus pill. Take these pills orally every day. This will help in restoring the vaginal flora to slightly acidic so that BV is prevented.

    3) One of the best herbal remedies for bacterial vaginosis is olive leaf extract. Olive leaf extract helps in treating and preventing BV. This extract is also available in the form of capsules. Follow the dosage details and take the capsules regularly for getting good results.

    4) If you can dilute tea tree oil with olive oil and apply it to the vagina topically you will be able to get rid of vaginal bacteria infection very fast.

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    Source by Lynda Johnson

    Views: 0

  • A Multi Level Marketing Opportunity Survival Kit

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    What separates the good from the great? Why is it I’m being told to work from the inside, to work on my mindset in order to effectively run a business working from home?

    Taking actions on a daily basis and getting things done helps move your business forward and some simple techniques and tools help in this. But doing and being busy is still not enough. You need to display leadership qualities and it’s these qualities that affect you as an entrepreneur.

    For an entrepreneur, the business is an extension of themselves. They make a living and conduct business whilst simultaneously pursuing a passion hence get results through inspiration.

    A business owner is generally detached emotionally from a lot of the things that defines the values and beliefs of the business or company.

    Do you see the difference between a business owner and an entrepreneur? It is important to recognise this as affects the way you conduct your business, how you achieve results and how you come across as a person.

    As an entrepreneur, if the business is an extension of yourself then you must know why you do what you do? It’s difficult to separate the business from yourself. Your business is your passion and life.

    Every entrepreneur has uniqueness within and it’s this uniqueness, enhanced by passion that connects with people to get results. This also helps define your brand.

    Find why you do what you do, your sense of purpose, reveal the little gift that makes you unique, apply passion and you can build a business from scratch as an extension of yourself. You just then need to figure out the what and the how.

    It will be impossible for you to fail if you follow these principles. Do what you want, when you want. It has nothing to do with money.

    Do you ever feel and think you can achieve something more fulfilling? Look at your business and how this is defined?

    Don’t look at yourself as a sales person or marketer. Yes this might be the business you’re in, but this is not what defines you.

    If someone was to ask you these questions, ‘Why do you do what you do? What is your business?’ What would you say? How would you respond? If the answers do not roll off the tip of your tongue regarding your business, your company mission statement and the core values then this is grounds for an immediate dismissal.

    Huge corporations abide by their mission statement. Some businesses are so big and so far reaching, have so many employees around the world, yet they are still able to follow the same set of rules.

    What is your personal mission statement? If you can’t figure this out then you are no different to the 95% of people. Get it right from the beginning. Statistics don’t come into successful companies.

    You may ask whether you can be successful! If in the sales and marketing business then you may be looking to make the sale by talking about the features and benefits of your product. You go out to do what ever it takes to make that sale and at times you may sound desperate. You may even start to use manipulation on some vulnerable people. You are in fact doing a lot of telling!

    If you changed your mindset to inspire to make the sale, then not only are you showing leadership qualities, but you are empowering. Once you start empowering you begin to run your business as an extension of yourself – an entrepreneur.

    Being an entrepreneur is not for everyone. There are so many people who are looking for a quick buck. What is being articulated here is a long term journey and probably the hardest thing you will ever do. You will soon come to realise that it is so much easier and fun being a leader than a sales person. Plant the seed and walk away through inspiring. If interested, your prospect will come back because you have made a connection by being ‘you’. We have all been there. You may have purchased a car at a sales room not because of the benefits and features, but because of the connection the sales person made with you.

    Leaders don’t lead because people are following them. People follow because you are a leader, because you are inspiring!

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    Source by Gary Bernard Oakes

    Views: 0

  • Multi Level, Affiliate, Joint Venture, or Network Marketing: What’s the Difference?

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    Have you been online and noticed all the ads and “hoopla” about Multi Level Marketing, Affiliate Marketing, or Joint Venture (JV) Marketing and wondering what the difference is? These three terms alone are everywhere, especially when it comes to making revenue online, and are synonymous with the term Network Marketing, where we all “network” with each other to make sales conversions.

    There are many terms and confusing explanations. Here’s my view.

    Multi Level Marketing may also be called Direct Sales Companies. A few of these that come to mind are companies like, Amway, Mary Kay, thirty-one, and Tupperware. These companies build their businesses by recruiting sales associates, or independent consultants, to join the “team” under them.

    The associates in turn recruit others to sell the products, and recruit consultants likewise. Their commissions are paid on a tiered scale. The amount of your pay depends on the place you’re at in the company and how many recruits you have under you. The higher your level in the company the more percentage of commissions you take on your sales and on the associates under you.

    Some may get the MLM confused with a pyramid. Here’s the difference: MLM’s have a legitimate product to sell you, and have low enrollment fees; a pyramid has high enrollment fees, and does not have a product to sell you. Plus, pyramids are illegal.

    Affiliate Marketing brings to mind companies like Amazon, ClickBank, Google AdSense. These type of companies have established sites with vendors already in place, where you can sign up as an affiliate, promote vendor products and be compensated for it.

    Joint Venture products brings to mind companies like Dow Corning (Dow Chemicals and Corning), Sony Ericsson (Sony Corporation and Ericsson Mobile Phones). With JV marketing you are joining with a partner to develop and/or promote a product. Another term that is used is “co-venturing.” These companies share expenses, revenues and assets.

    Some say that MLM’s, Affiliate and JV Marketing are the same. I feel that there is a slight difference between the three. Again, here’s my view.

    To recap:

    • With MLM’s you are recruiting associates, or consultants under you, while selling products.
    • With Affiliate Marketing you are taking a product that has already been developed and are helping someone else promote it, while sharing commissions on the sold product.
    • With JV Marketing you are joining with a partner to develop, promote, and sell your product, while sharing expenses, revenues and assets.
    • These can all fall into Network Marketing because you can “network” with others to bring about your results.

    Whichever marketing strategy you use is all up to your individual preference and gifts. Now that you know the differences, find the ones you like, and start generating your revenue! There are more opportunities than you can imagine.

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    Source by BG Jenkins

    Views: 0

  • My Husband Left Because He Needs Space – But I Love Him and Want Him to Come Home, What Should I Do?

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    I recently heard from a wife who was quite lonely and devastated. Last week, her husband had decided that he “needed some space,” and he packed his bags and left the home. He had called a few times during his absence, but he wouldn’t give the wife any specifics about how long he expected to be gone and when (or if) he was coming back. The wife regretted how they had left things. They had argued and she had said some things that she definitely didn’t mean while the husband had said some heartless things to her as well.

    So, she had no idea where she stood or where the marriage was headed. And, even though she was angry at the husband for leaving her and for the things that she said, she knew that she still loved him and she wanted for him to come home as soon as possible. She did not want for this one impulsive event to mean the end of her marriage. But she didn’t know how to change the path that they seemed to be on. And, every time she tried to broach this subject with her husband and express her feelings to him, he became flustered and abruptly ended the conversation.

    So, it was clear to the wife that the topic was, at least for now, off limits. And, this left her confused as what she should do. She worried that if she just dropped the topic and backed off altogether, then her husband might just continue to drift away and not come home. But, she didn’t want to continue to push him further away.

    Actually, from my own experience and research, I believe that there is a happy medium here and a tactic that usually brings about the best outcome for everyone concerned. It would also allow for the wife to keep her self respect intact and to emerge in a position of strength rather than one of weakness.

    Even Though You Want Him Home, Try Not To Come On Too Strongly: Obviously, if the wife had her way, the husband would come home full of love and apologies that very evening. But, it was pretty clear that this wasn’t likely. The husband had been calling less and less and seemed more and more annoyed. Believe it or not, you will usually get better results and a better response from him if you let him come to you rather than pushing yourself onto him when he is not receptive to this.

    When I tell women this they will often respond with something like: “well, if I wait for him to pursue me or to come around, I may be waiting around forever. I can’t risk it. What if the saying ‘out of sight out of mind’ is true? What if I give him this space and he doesn’t ever come back to me?”

    Here’s what you might want to consider. He has already left. You can not turn back time and keep this from happening. But, what you can control is how you react right now. You can control how you present yourself right now and this is likely going to influence his perceptions of what he really wants. And, his perceptions aren’t likely to be good if you push when he’s not receptive or focus on the negative and how miserable you are without him.

    A desperate woman who is nagging, debating, or falling apart is not likely to be perceived as attractive. I don’t mean to be cruel about this, but my conversations with men who visit my blog indicate to me that, unfortunately, this is just the way that it is.

    Presenting Yourself As The Woman That You Know He Really Wants: Many women in this situation tell me that they feel like they are no longer who or what their husband wants. You mustn’t think this way. Here’s what you have likely forgotten. He has already chosen you once. You’ve already proven that you have the attributes that he values the most. He was already so crazy about you that he married you.

    Yes, things have started to go wrong and your life might be off track. But, that doesn’t mean that you can’t fix it. You know what he loves about you. Make sure he sees these things without your having to over reach for them. Wait until he is more receptive and then give him small doses of who you know he loves very much. Always keep things light hearted and allow for him to see the woman that he has been missing.

    Even if you feel frightened, unsure, and insecure, save these emotions for trusted girlfriends and family members because it is so important that you try to keep all of the perceptions as positive as you can right now. Make sure that he thinks you aren’t moping around the house praying for his return. Give the impression that you’re confident that if you can gradually improve things, he will come back willingly because you are meant to be together. If you can pull this off, you’ll often find that he’s becoming more and more receptive to you and to the idea of coming home.

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    Source by Leslie Cane

    Views: 0

  • The Renegade Network Marketer Review – Is It Worth?

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    From what I’ve I noticed so far, all the big names in network marketing and internet marketing, after years of experience, of failed attempts, frustrations and lessons learned have found the formula for online success. Years of work have been rewarded with many, many millions of dollars, but also with recognition as an experts in the field.

    Thus, people like Jonathan Budd, Ann Sieg and Mike Dillard have created their own systems that put their business on autopilot. Among these, I found one that caught my attention and I tried it myself..It is Ann Sieg’s system, The Renegade Network Marketer.

    First of all, what is the Renegade Network Marketer?

    Well, this system is a big win for the MLM industry, as a result of several years of efforts, failures and tries. Ann Sieg has managed to create something that totally changes your perspective on network marketing.

    The Renegade Network Marketer e-book you undermine all your beliefs about how we should think and recruit new people in a MLM business. Ann Sieg explains in her book all the mistakes that 97% of the network marketers do and introduces a new concept: Atraction Marketing.

    What does this mean? Instead of running after people and trying to convince them to join “your unique business opportunity”, you better attract people to you. Now,you don’t jump on every prospect you find,you go to a well-defined categories of people who are already interested in what you have to offer. Actually you give them what they want!

    Very important, this e-book explains you how to use the huge power of the Internet to build your business and especially how to build yourself an image of an expert in the field. So, it is more important to promote yourself, to appear as someone who offers solutions and then to sell.

    Once you bought the eBook you get life acces to The Renegade System.

    This system is very effective and very useful, especially for beginners in online marketing, because it contains many marketing strategies very well explained: articles, banners, blogging, social networking, email etc.. With these strategies you learn how to to generate traffic to your blog or website and then turn it into sales and money.

    And the most interesting part of this system is that it offers you the opportunity to promote further the ebook, but also to join as an affiliate in other auxiliary programs useful for online marketing. So you can have multiple sources of income at the same time.

    The system also includes some very important bonus: the book “7 great lies in Network Marketing” and a free report Virology. 7 major lies in Network Marketing tells all the truth about MLM, things that don’t work and that you bring you only failure and frustration but also the solutions to these problems.

    I personally think that the investment I made, buying this system, it’s well worth because of all these valuable resources that teach you how to build your network marketing business from zero and how to develop yourself as an expert in online marketing.

    But I must say that all these materials, the system and all the trainings in the world will not help you if you don’t act!

    The experience of an internet marketer could be summarized in this scheme:

    EDUCATION- MASSIVE ACTION- PERSEVERANCE = RESULTS

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    Source by Dascalul Radu

    Views: 0

  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

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  • Wealth Dynamics Profile: What Are "Energy Types?"

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    Have you taken the Wealth Dynamics Profile test, received fascinating results, yet found that there were so many additional details in your report around the “Energy Types” that confused you or left you with unanswered questions?

    The “Energy Types” I’m referring to are the four words around the outermost area of the Wealth Dynamics square: Dynamo, Tempo, Blaze and Steel.

    Are you curious about what these “Energy Types” are all about and how they relate to your Wealth Dynamics Profile?

    In Wealth Dynamics, each wealth profile has an associated Type that represents the way people who belong to that profile naturally act and think.

    While four of the personality types embody only a single Type (Creator, Supporter, Trader and Lord), the other four personality types embody a combination of two Types (Mechanic, Star, Deal Maker and Accumulator).

    Let’s take a look at the Energy Types:

    Dynamo Energy Type

    The Creator Profile solely expresses the Dynamo Energy. The Mechanic expresses a blend of Dynamo Energy with Steel Energy, and the Star expresses a mix of Dynamo Energy with Blaze Energy.

    The Dynamo is expressed by thinking with our “head in the clouds” and the value created with Dynamo Energy is created through innovation.

    The characteristics of Dynamo are:

    * Energized

    * Dynamic

    * Great with getting things started

    * Not so great with finishing things

    Tempo Energy Type

    The Trader Profile solely expresses the Tempo Energy. The Accumulator expresses a blend of Tempo with Steel, and the Deal Maker expresses a mix of Tempo with Blaze.

    The Tempo is expressed by thinking with our “ear to the ground” and the value created with Tempo Energy is created through timing.

    The characteristics of Tempo are:

    * Compassionate

    * Great team player

    * Reliable at getting things done with their team

    * Seeks direction from others

    Blaze Energy Type

    The Supporter Profile solely expresses the Blaze Energy. The Star expresses a blend of Blaze with Dynamo, and the Deal Maker expresses a mix of Blaze with Tempo.

    The Blaze Energy is expressed by acting through people and is quite extroverted. The Blaze naturally leverages by magnifying.

    The characteristics of Blaze are:

    * Passionate

    * Outgoing

    * Great at networking

    * Great at meeting new people

    * Easily distracted from tasks

    Steel Energy Type

    The Lord Profile solely expresses the Steel Energy. The Accumulator expresses a blend of Steel with Tempo, and the Mechanic expresses a mix of Steel with Dynamo.

    The Steel Energy is expressed mostly behind the scenes, very introverted. The Steel leverages by multiplying.

    The characteristics of Steel Energy are:

    * Orderly

    * Systems-oriented

    * Great eye for detail

    * Strong with completing things

    * Difficulty with starting new things

    Each Type plays a huge role in the success of creating our wealth within our profile type and relates to the way we naturally function in the world either as introverts or extroverts.

    That sums up the four energy types found inside of your Wealth Dynamics profile. In the next article, we’ll talk about these energy types in more detail.

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    Source by Bruce Masterson

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