Tag: Related

  • Music Sparks Emotion in a Video Commercial

    [ad_1]

    Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

    When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

    While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

    Setting the Mood

    Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

    Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

    Suggesting the Right Emotions

    The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

    Evoking More Intense Emotions

    Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

    Catchy Tunes Tend to Leave Longer Lasting Impressions

    Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

    Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

    Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

    [ad_2]

    Source by Ann Rountre

    Views: 0

  • Follow the Yellow Brick Road to More Sales

    [ad_1]

    When Dorothy landed in Oz, she wanted to go home and was told by the Munchkins to see the great and powerful Wizard of Oz. “But how do I find the Wizard”, she asked. “Follow the Yellow Brick Road”. “And the best way to start, is at the beginning”. And that holds true for the Sandler System as well. Start at the beginning.

    The beginning step in the Sandler Sales Process is to establish bonding and rapport with your prospect. Once you’ve created a good relationship with this person, you can then set an up-front contract on what you will discuss, typically their agenda and yours, with a specific outcome in mind. This up-front contract should lead them down the path towards revealing some pain. If there’s no pain to reveal, then you can shake hands and part as friends, and move on to the next prospect. However, if you do reveal some pain, then you schedule a next meeting where you can delve deeper into the prospects issues and pain.

    THE PAIN FUNNEL IN ACTION

    Let’s look at a sample story showing the pain funnel in action. In this story, our sales person works for a contractor who builds navigation systems for fighter jets, and has an appointment to see Henry Jones. Henry has an engineering background and is very technical in nature. Watch how the sales person starts out using the questions from the Sandler Pain Funnel to better understand his prospect, and then slowly moves Henry through the funnel towards a sale. The questions are broad at first, but then become more specific and designed to make the prospect more emotional. The idea is to grasp Henry’s problems and lead him to reveal how the problems affect Henry personally.

    Henry starts by asking the salesperson, “Can you design a system that will easily retro- fit our F-16s so that rewiring will not be problematic?” As you can see, this is a very technical question for a very technical problem. The salesperson can try one of one two things: answer the question directly and speak about the product’s features and benefits, or try to uncover the real intent of the question and ultimately, if there’s any pain. In this example, the salesperson employs the Pain Funnel to dig for the pain behind the prospect’s question. The salesperson responds, “You know, that’s a great question. Can you tell me more about that?” Henry answers back, “Yes. We’ve had some experiences retrofitting F-16s with different types of equipment and ran into some challenges. It takes a very long time to rewire the system, and that becomes problematic when you have to disconnect wiring harnesses and lots of other systems that are related to whatever it is we are installing.” The salesperson probes, “Can you be a bit more specific? Give me an example.”

    Keep in mind, each and every question the salesperson asks comes from the Pain Funnel. Even though the questions are in order, you can tell it offers a very smooth arc to the overall conversation. If you have internalized the questions and the process, it won’t feel awkward guiding a prospect through the Pain Funnel in exactly the order prescribed.

    Henry continues, “Well, recently we had to retrofit replacements into the planes. We had to take out the ejection seats and remove some of the navigational systems. We even had to get into the hydraulics. So, what we originally anticipated would be a 25-hour job turned into a job that lasted close to 200 hours. It’s not so much the hours that really bothers us as the amount of time the fighters have to be out of service in order to get it done.” The salesperson continues down the Pain Funnel, “How long has that been a problem?” “It’s been two years that we’ve been dealing with this,” Henry replies. “OK. What have you tried to do about that?” the salesperson asks, following the Pain Funnel method exactly.

    Henry answers, “We talked to a contractor to see if there was a possible fix, and they came up with some recommendations.” The salesperson goes to the next Pain Funnel question: “And did that work?” Henry responds, “The only potentially viable solution they came up with was to redesign the entire system. That would actually take the planes out of commission for even longer.” The salesperson asks, “Do you have any idea how much that would cost you?” “A lot. But it’s not just dollars. It also puts peoples’ lives at risk. Every day that one of those planes is out of service, we risk not having a jet ready to protect people”, Henry says more emotionally now. “How do you feel about that?” the salesperson asks sincerely. (Or alternatively, the salesperson could ask, “What’s your level of commitment to seeing if there is a way to make sure this problem doesn’t happen again?”) “Honestly? We’re very upset this is happening, and we have to get it fixed. We need solutions that minimize the amount of time these planes are out of service. Do you think you can help us?”, Henry pleads.

    THAT’S HOW IT WORKS

    In our prior scenario, the salesperson effectively uncovered Henry’s pain. So what’s next? Uncover even more pain. An effective Pain Step means uncovering 3 to 5 elements of pain the prospect is dealing with. However, don’t use the same approach each time, vary it a bit to keep the prospect unaware of what you are doing. A classic bit of sales wisdom is, “The best presentation you will ever give is the one the prospect doesn’t see.” Since the prospect has revealed to you what to present in order to win the sale, you will want to move forward in the sales process by offering direct solutions that relieve his pain. However, don’t do it right away. First, be sure you really have uncovered three to five pains, and done a good job on the Budget and Decision Steps. In other words, stay within the Sandler Seven Step process. At this point, you will be ready to present the appropriate solutions in the Fulfillment Step. Moreover, if you’ve done your job correctly, like Dorothy did, and followed the Yellow Brick Road to Oz, all you need to do is click the Ruby Slippers together and the deal will close itself, and may even take you some where over the rainbow!

    [ad_2]

    Source by Greg Nanigian

    Views: 0

  • How to Protect Your Business From a Cyber Attack

    [ad_1]

    What is your chief worry when it comes to business?

    Ask any business owner and it is VERY likely that you will get the same response: cyber attacks!

    Cyber attacks consistently remain the primary concern of most company owners.

    And there is good reason for that.

    Contemporary research concluded that in 2018 there were triple the amount of medical industry computer data breaches in the medical industry than the previous year, with more than 15 million medical records exposed!

    An independent 2019 inquiry led researchers to these findings: there were 1,200-plus data breaches leaving 440 million personal data exposed!

    But of all the studies, this conclusion resonates loudest among the average business owner. Fifty-eight percent of the total amount of 2018 cyber attacks were aimed at small business corporations. Swallow that statistic along with another one: data breach recovery expenses averaged about $385,000. all Perhaps most noteworthy is the same year’s Data Breach Investigations Report conducted by Verizon: 58 percent of all cyber attacks were directed towards small business, with recovery costs at an average of close to $385,000.

    What can a company – large, small or medium-sized – do to shield itself from becoming the target of a cyber attack? Aside from technical and learned safety tactics, a related insurance policy can be the catalyst of assistance to climb out of the mess created by hackers – with the coverage paying for associated losses.

    Here are just a couple of associated claims examples that prove the point.

    Two Data Breach Insurance Claim Scenarios

    Ransomware Coverage

    An employee working in one of the departments of a global agency accidentally opened an email that exposed the business computer system to a virus, possibly impacting up to six hundred and sixty servers all around the world.

    The agency chartered a global IT forensics enterprise to deal with the misfortune. This included getting the ransom amount that the hacker demanded, negotiating with the criminals and completing a forensic investigation.

    After the IT forensics team got the hackers to go down from the first ransom demand of $540,0000 to $450,000, insurance coverage stepped in, paying the ransom, allowing the decrypting to move forward.

    Negligence Coverage:

    A patient was livid when she discovered a nurse employed at the doctor’s practice where she had been treated exposed her medical records. She accused the nurse of passing on her private medical records as well as her personal data to other people. Adding insult to injury, said the patient, was that the nurse altered the records to include false information meant to humiliate her.

    The doctor’s office issued a statement that there is a standing policy of not allowing access and disclosure of patient information. Nonetheless, the nurse had crossed the lines of professional creed set down by the medical practice.

    The matter was resolved by a 5 digit out-of-court settlement which the insurance company covered.

    [ad_2]

    Source by M Wyzanski

    Views: 0

  • The Best eCommerce Practices for a Seamless Customer Experience

    [ad_1]

    In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence improving a dynamic, appealing and user-friendly website is essential. From visual elements to UI / UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

    So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

    Homepage must be engaging enough for the customers

    You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colors. Put all the promo offers, deals and discounts on the homepage only with tempting banners / sliders to captivate the attention visitors.

    Smooth navigation to persuade customers to explore

    The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organized well and redirect customers to the page they were seeking for.

    Businesslike content presentation is essential

    Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

    Responsive search tools are a must

    Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colors, size and other specialties.

    Clear Call-to-Action and simplified checkout

    To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

    At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

    [ad_2]

    Source by Rob Stephen

    Views: 0

  • Tips For Choosing An Eye Care Doctor

    Tips For Choosing An Eye Care Doctor

    [ad_1]

    Taking care of your eyes is good as giving importance to your overall health. That is why choosing your eye care doctor is considered as an important health care decision. Remember that you will trust your sense of sight to this professional to help you maintain a clear vision for life. Here are some tips to remember so you can choose the best doctor to care for your eyes.

    You have to know the complete name of the doctor. This is important for you to check his record if he is really licensed by a state regulatory board. Search for the professional regulations website in your country. You can either search for his name on the database or ask a certification from the regulatory board as proof that this person is qualified to diagnose and treat various eye-related concerns. Take some time to research on his professional experience as well. Having a wealth of experience under his name speaks more of his credentials and credibility as an eye health care professional.

    Check out some printed and online resources. Did he receive any recognition for his outstanding practice for the past few years? Was he involved in anything that showcases expertise in his profession? Does he involve himself in any charity work together with other eye care professionals? This information will give you a hint on how active he is within the same community.

    Next is to know if this doctor offers wide range of services, especially the types of services you need. You would definitely be more comfortable going to that person for consultation if you know that you will have all that you need in just one place, thus saving more time and energy on your end as a patient.

    Then check for reviews from former patients through their websites or blogs. These are the people who had their first hand eye care experience with that ophthalmologist. Send an email and ask to meet with these people in person. Ask as many questions as you can and keep note of their answers and how they rate his expertise and service based from their personal experience.

    It is also worth to check if he has a website of his own. These professionals should have their own site as this also serves as their brand and identity online. Check the sites that link to his website. You can expand your research by scanning those online resources that links to him. These may be some of his other former patients or those who are also asking for more information about his expert services.

    As soon as you are armed with all the information that you need, then take time to go to his clinic. Do an ocular if you can. Was the entire place maintained neat and clean? How many patients were there during your visit? Check if they have modern eye care facilities and if they have friendly staff who patiently answers all your additional questions about this doctor’s products and services as well.

    These are just some of the important tips that you need to do in order to choose the best eye care doctor to take care of your vision. It may take weeks or months before you can zero in on one, but that’s fine. Remember that you will have him take care of your vision as long as you live, that is why you only have to settle for the best practitioner in your area.

    [ad_2]

    Source by Wade Lockstock

    Views: 0

  • Relationship Between Brother And Sister

    Relationship Between Brother And Sister

    [ad_1]

    Sibling rivalry is the result of competitive relationship or animosity between siblings, blood related or not. It is believed that competition between siblings arises because one of the siblings gets more attention from parents.

    A brother-sister relationship is one of the most beautiful relationships of the world. One finds the best friend, second parent, silly fights, partner in crime and protector in this one relation. In short, siblings are friend and guide to each other. The friendship between siblings is similar to that which exists amongst peers. The possibility of friendship among siblings is great.

    Having a sibling is a bliss. Seriously. They maybe irritating, annoying and what not, but, be sure, if there is a problem, they are the ones who would come first in front of you to protect you. That is how the relationship should be. In a sibling relationship, you have fun and talk but not romantically. There is no sexual attraction but talk and love each other.

    There exist siblings who are friends but there also exist siblings who are separated by rivalry, fight and animosity. Since day one, they are each other’s best friend, greatest arch enemy. There are people who share more affectionate relationships with friends than with their own siblings. The possibility of developing friendship among sibling is great. There are many factors which influence this friendship such as having been born in the same family, having been grown up together, having been educated in the same or similar way. Based on their biological nature, siblings share a mutual affection that comes from years of living together.

    Siblings are simply too precious to waste. They are your longest memory bank, your shared history, the person who may know you better than anyone else. They are so deeply part of your identity that they cannot be erased even when they are not present. Many siblings become estranged and stop seeing one another altogether. That is a pity, indeed. If there is anyone who has grown apart with their siblings, please make efforts to change that situation before it is too late. Yes, it may end in failure – some rifts are too deep to heal. But if you can find a way, you will never regret it. Siblings are too precious to be forgotten because they helped to make you who you are.

    A brother-sister relationship is the most endearing relationship ever in which there is a lot of love, care and fun too. Everyone have nice memories in childhood. There is nothing stronger than the relationship between brother and sister. Brother and sister are childhood friends. Their bonding is very much strong and is never lost.

    A sister is for telling stories and making promises that will never be broken. Being sister and brother means being there for each other in the time of need. For a brother, a sister is his soul mate and the best part of him. A true sister is a friend who listens with her heart.

    [ad_2]

    Source by Anil Prabhakar

    Views: 0

  • Quit Smoking – But My Doctor Told Me To Start Smoking Again

    Quit Smoking – But My Doctor Told Me To Start Smoking Again

    [ad_1]

    This may sound ridiculous and frankly unbelievable. I know that only the rarest of Doctors would ever recommend a patient take up smoking and that the vast majority try their best to encourage patients to quit.

    But I have heard this story from clients several times, and hearing twice in the past fortnight prompted me to write this article. This is quite different from the bad old days when doctors would routinely prescribe cigarettes for children and people of a nervous disposition.

    This came from the lies of cigarette companies who it has been shown simply bought off some doctors and an ignorance of the real risks involved.

    But this is 2015, there is no ignorance and so there is no excuse. In one instance my client quit then developed a strange skin condition. His specialist suggested it was related to his quitting and advised him to start smoking again!

    When he came to me he had to two problems. 1. He was smoking and 2. He still had his skin condition. At least after hypnosis he only had the skin problem to contend with. In the Naturopathic tradition skin problems are often treated with herbs which cleanse the blood.

    It’s an old fashioned concept, but one thing for certain is that smoking does not cleanse the blood, or anything else. It’s plainly obvious that cigarettes cannot help in any way.

    The other recent client was advised to start cigarettes again because of his anxiety. This would have been an understandable response in the 1960’s but in this day and age it is simply unprofessional laziness and negligence.

    Sure there are many smokers who use nicotine as a crutch to help their anxiety, I see them regularly in my clinic, but there are ways to help these people quit without stress. There are certainly many medical interventions possible, but it requires some time and effort on the part of the practitioner.

    Perhaps those very few medicos would be reminded of the oath “To do no harm.”

    In this day and age there is absolutely no logical sane reason for anyone to smoke. It doesn’t relieve stress, doesn’t help anyone to lose weight, or any of the crazy reasons that unfortunately some people still believe.

    If you want to help yourself, just quit, get some hypnosis help and it will be easier than you might ever imagine. And if some lazy crazy doctor advises you to smoke just walk out, and I certainly wouldn’t pay for such advice.

    [ad_2]

    Source by Ian Newton

    Views: 0

  • Functional Medicine & Chiropractic In Treatment of Concussions

    Functional Medicine & Chiropractic In Treatment of Concussions

    [ad_1]

    Concussions are a form of traumatic injury to the head accompanied by temporary impairment of brain function. This kind of damage is often referred to as mild traumatic brain injury (mTBI) or mild head injury (MHI) and is one of the most common kinds of external damage in the head and neck region.

    In 2013, about 2.8 million traumatic brain injury-related visits to the emergency department took place in the United States. Modern studies reveal that the most common mechanisms of TBI are:

    • Road traffic accidents
    • Falls
    • A hit by or against a certain object

    Roughly speaking, all concussions can be divided into two major groups: sports-related and not related to sports. Although the treatment in both cases is roughly universal, patients who had received a sport-related concussion often worry about how quickly they would be able to return to their training sessions, games and tournaments. A major part of the functional treatment of TBI is in explaining the importance of complete recovery before going back to physical activities: this is crucial not only for the patient’s health but also for his or her optimal physical performance.

    What Happens During A Concussion?

    Regardless of the specific mechanism of the damage, a concussion happens when there is an abrupt and extreme change in speed. For example, when a goalkeeper is hit by a ball in the head, he receives a huge local acceleration – and the skull, being a solid structure, is the first to respond accordingly by moving in the direction of the blow.

    The brain, on the other hand, is a “floating” structure suspended in cerebrovascular liquid in the skull, so it takes longer to change its direction and speed of movement. Thus, when a sudden blow to the head is received, the brain is smashed against the cranium, damaging the local soft tissues.

    Similarly, when a person is driving a vehicle such as a car or bike, a sudden stop (such as due to a road accident) would cause an abrupt decrease in speed which initially affects the skull: for the next moments, the brain would be still moving in the initial direction thus hitting the skull.

    The resulting symptoms from such damage may include:

    • Physical: headache (both local and diffuse), nausea, vomiting, increased sensitivity to light and sound, dizziness, seeing flashes of light or blinking stars, blurred vision, tinnitus (ringing in the ears).
    • Emotional and behavioral: depression, anxiety, sleepiness or insomnia, fatigue, irritability.
    • Cognitive: impaired memory and concentration, feeling “slowed down” or “in a fog.”

    But that’s just half of the problem. According to the Center for Disease Control and Prevention, people who had suffered from a concussion have significantly increased risk of dying from other medical issues such as:

    • Seizures – 50-fold increase in risk.
    • Accidental drug poisoning – 11-fold increase in risk.
    • Infections – 9-fold increase in risk.
    • Pneumonia – 6-fold increase in risk.

    This is why a holistic treatment of concussions is crucial for the long-term health of each and every patient, as it should alleviate not only the initial symptoms, but prevent the development of subsequent health problems as well.

    The Conventional Approach to the Treatment of Concussions

    In terms of treating concussions, most doctors focus on the principle “prevent additional brain damage.” This is done mainly through the prescription of such medications as painkillers, non-steroid anti-inflammatory drugs (to prevent brain swelling), antibiotics (to prevent infections during the recovery period), antidepressants, and rarely diuretics (to remove excess fluid from the body). Although such an approach is viable and brings a lot of benefits, it almost completely misses the non-brain damage from a concussion, as well as delayed long-term health issues.

    Granted, it’s better than nothing but it can hardly be considered an end-to-end therapy. Although this treatment is great in alleviating immediate manifestations, it does not decrease the long-term impact of the injury. In other words, the patient who chooses conventional treatment for his or her concussion might have to resort to medical care years after the injury, often unaware that the damage could have been avoided a long time ago. Luckily, different aspects of functional treatment have been proved to be successful in treating long-term outcomes of traumatic brain injury.

    Functional Medicine for the Treatment of Concussions

    The human brain is attached to the spinal cord, thus sudden movement of the former inevitably affects the latter. Even if the brainstem is abruptly shifted by a fraction of a millimeter, all sorts of health problems can arise in the entire body as a result of spinal root and nerve dislocation.

    This is why spinal manipulation therapy (SMT), as a form of chiropractic treatment, proves to be so effective in treating traumatic events of the cervical spine, which are often accompanied by concussions. Besides improving long-term outcome, it also decreases pain, increases the range of motion, and alleviates local muscle spasm.

    [ad_2]

    Source by Ann Barter

    Views: 0

  • Created To Bond – Changes That Heal – Part I

    Created To Bond – Changes That Heal – Part I

    [ad_1]

    Since God is a relational being and we were created in His image, we too are relational. We were created as relational beings and it does not matter who we are or what we may possess materially, we still need an emotional connection to other human beings. When we are outside of relationship, we lack the very essence that makes us who we are as a person. One of the most pervasive truths is that close connection with others is fundamental to our existence.

    It has been said that no man is an island. Every person on the earth is related to someone else through family, associations, employment, religion and a myriad of other ways. At our very core we are relational beings and must be connected in some ay to others. In order to survive we draw on the resources of others for things that we do not have within ourselves nor can provide for ourselves without the assistance of someone else.

    If we are to prosper and grow, we need to be connected to God and to one another. This connection fuels our transformation and causes us to blossom and bear fruit. Many times we find ourselves in a state of barrenness because we think that we can survive without other people. It is evidenced in some of our verbal expressions such as, “I can do it on my own; I don’t need you; I don’t need nobody.”

    As this attitude of emotional and spiritual isolation continues serious problems arise because with relationships to others we cannot be ourselves. This lack of relationship and bonding brings about alienation and a sense of emptiness that leads to pain, depression and hatred. Often times we remain in this state not understanding that it is the lack of relationship that is causing the pain and we are not willing to renew relationships in order to alleviate that pain.

    This unwillingness leads to our tying to hold ourselves together not knowing that in order to do so we need the support of those whom we refuse to connect with. Therefore, we find that we remain alone and our world becomes increasingly chaotic. Truly, no man is an island for even an island must be in relationship even if it is with what is not like it (the ocean) otherwise it could not be what it is.

    Developing And Renewing Relationships

    We are born in a state of non-conformity. We move from a warm, safe environment to a harsh and cold one. Often the first thing we feel is pain as the doctor or nurse whacks us on the behind. We are now in a position where we have to depend on fallible people to care for us. Yet, as we grow, time and the relationship that develops with others, specially our mother, help us to begin the bonding process. Many people believe that as children, we automatically love our mother. They have not come to the understanding that the emotional bond between a mother and child is one that develops through the love, closeness and care that the mother provides for the child. As time passes, the child internalizes his mother’s care and comfort that gives him a greater sense of security. It fills his memory storehouse with thousands of loving memories from which to draw in times of loneliness and grief. These memories are also an encouragement to him during his passage through hard times in his life because they leave an indelible impression on him as to his worth. This impression is a means for him to have a sense of being emotionally secure in who he is even though he may be alone. It also helps him to connect with others.

    All sorts of emotional, psychological, and neurological processes begin in a child based on the child’s emotional bond with its mother. As the child develops and is nurtured he develops a sense of security and belonging. This is the mechanism that propels the child out into the world to establish other friendships and helps him to bond as he begins to feel as apart of the group.

    In time, this confidence that emerges from being a part of something bigger than themselves leads to a desire to separate from their home and enter into the adult world where emotional attachment can be formed to fuel and support them for the rest of their lives.

    [ad_2]

    Source by Franklyn T. Johnson, Ph.D

    Views: 0

  • A Substantive Due Process Challenge to the War on Drugs

    A Substantive Due Process Challenge to the War on Drugs

    [ad_1]

    Substantive Due Process Analysis of the Incarceration of Drug Offenders

    A. Framework

    In Washington v. Glucksberg, Chief Justice Rehnquist described the framework for substantive due process analysis:

    Our established method of substantive-due-process analysis has two primary features: First, we have regularly observed that the Due Process Clause specially protects those fundamental rights and liberties which are, objectively, “deeply rooted in this Nation’s history and tradition,” and “implicit in the concept of ordered liberty,” such that “neither liberty nor justice would exist if they were sacrificed.” Second, we have required in substantive-due-process cases a “careful description” of the asserted fundamental liberty interest. Our Nation’s history, legal traditions, and practices thus provide the crucial “guideposts for responsible decisionmaking,” that direct and restrain our exposition of the Due Process Clause. As we stated recently in Flores, the Fourteenth Amendment “forbids the government to infringe . . . ‘fundamental’ liberty interests at all, no matter what process is provided, unless the infringement is narrowly tailored to serve a compelling state interest.”

    Applying this method, one must first examine freedom from incarceration to determine if it is a fundamental right. If so, government policies that require the incarceration of offenders, including drug offenders, must serve compelling interests and be narrowly tailored to achieve them. This article assumes for the sake of argument that drug problems give rise to compelling state interests. It then reviews the interests asserted by the government in its pursuit of its drug war policies and the results of those policies to determine whether the policy of incarcerating drug offenders is narrowly tailored to those asserted interests.

    B. The Fundamental Liberty Interest: Freedom from Incarceration

    Federal and state laws subject drug offenders to incarceration. Incarceration is a tremendous deprivation of liberty that triggers the protections of the Due Process Clause. The Supreme Court has recognized this right on a number of occasions. In DeShaney v. Winnebago County DSS for example, the court held:

    [I]t is the State’s affirmative act of restraining the individual’s freedom to act on his own behalf–through incarceration, institutionalization, or other similar restraint of personal liberty–which is the “deprivation of liberty” triggering the protections of the Due Process Clause . . . .

    Perhaps the earliest explicit recognition by the Supreme Court of freedom from incarceration as a fundamental right under substantive due process came in Allgeyer:

    The ‘liberty’ mentioned in [the fourteenth] amendment means, not only the right of the citizen to be free from the mere physical restraint of his person, as by incarceration, but the term is deemed to embrace the right of the citizen to be free in the enjoyment of all his faculties; to be free to use them in all lawful ways; to live and work where he will; to earn his livelihood by any lawful calling; to pursue any livelihood or avocation; and for that purpose to enter into all contracts which may be proper, necessary, and essential to his carrying out to a successful conclusion the purposes above mentioned.

    An 1891 law review article noted that Blackstone described “freedom from restraint of the person” as “perhaps the most important of all civil rights,” and that Lord Coke felt “the liberty of a man’s person is more precious to him than everything else that is mentioned [in the Magna Charta].” Blackstone states that “the rights of all mankind . . . may be reduced to three principal or primary articles; the right of personal security, the right of personal liberty, and the right of private property.” Indeed, the original Latin in the Magna Charta’s “law of the land” clause uses the term “imprisonetur.”

    No court has invalidated a criminal statute through the application of substantive due process analysis to the fundamental right of freedom from incarceration. At the same time, no court has ruled to the contrary. The Supreme Court avoided the question in Reno v. Flores:

    The “freedom from physical restraint” invoked by respondents is not at issue in this case. Surely not in the sense of shackles, chains, or barred cells, given the Juvenile Care Agreement. Nor even in the sense of a right to come and go at will, since, as we have said elsewhere, “juveniles, unlike adults, are always in some form of custody,” and where the custody of the parent or legal guardian fails, the government may (indeed, we have said must) either exercise custody itself or appoint someone else to do so.

    This analysis would not apply to adult drug offenders. The Fourth Circuit also avoided addressing freedom from incarceration as a fundamental right in Hawkins v. Freeman:

    Hawkins’s rhetorical reference to the right as being “freedom from unjust incarceration,” and that of amicus, American Civil Liberties Union of North Carolina, as the “right to be free from arbitrary incarceration,” are issue-begging generalizations that cannot serve the inquiry. A properly precise description can, however, be found in the facts and legal authorities relied upon by Hawkins in support of his claim. From these, we deduce that the precise right asserted is that of a prisoner to remain free on erroneously granted parole so long as he did not contribute to or know of the error and has for an appreciable time remained on good behavior to the point that his expectations for continued freedom from incarceration have “crystallized.”

    Hawkins is distinguishable because it deals with an inmate whose parole was revoked. In any event, the casual dismissal as an “issue-begging generalization” flies in the face of nearly 800 years of common law tradition and over a century of Supreme Court decisions recognizing freedom from incarceration as a fundamental right. Indeed the language of the Supreme Court’s Ingraham decision supports the application of substantive due process proposed in this paper:

    While the contours of this historic liberty interest in the context of our federal system of government have not been defined precisely, they always have been thought to encompass freedom from bodily restraint and punishment. It is fundamental that the state cannot hold and physically punish an individual except in accordance with due process of law.

    The Court also stressed this fundamental liberty interest in Foucha v. Louisiana, a case involving the confinement of a person found not guilty by reason of insanity:

    Freedom from bodily restraint has always been at the core of the liberty protected by the Due Process Clause from arbitrary governmental action. “It is clear that commitment for any purpose constitutes a significant deprivation of liberty that requires due process protection.” We have always been careful not to “minimize the importance and fundamental nature” of the individual’s right to liberty.

    While the Foucha Court indicated that “a State may imprison convicted criminals for the purposes of deterrence and retribution,” the remark was dicta and did not involve any discussion of substantive limits on the police power. In Meachum v. Fano the Court made a similar remark in the context of a case dealing with prison conditions: “[G]iven a valid conviction, the criminal defendant has been constitutionally deprived of his liberty to the extent that the State may confine him.” Again there was no discussion of substantive limits on the police power. Indeed the previous sentence noted: “The Due Process Clause by its own force forbids the State from convicting any person of crime and depriving him of his liberty without complying fully with the requirements of the Clause.”

    Recently in Zadvydas v. Davis, the Court noted:

    The Fifth Amendment’s Due Process Clause forbids the Government to “depriv[e]” any “person … of … liberty … without due process of law.” Freedom from imprisonment–from government custody, detention, or other forms of physical restraint–lies at the heart of the liberty that Clause protects.

    Freedom from incarceration is not just a fundamental right. It is the one of the most fundamental of rights.

    C. Identifying the State’s Interests

    Governmental drug policy interests identified in federal statutes include “demand reduction,” “supply reduction,” and “reducing drug abuse and the consequences of drug abuse in the United States, by limiting the availability of and reducing the demand for illegal drugs.”

    Federal law sets specific goals for the National Drug Control Strategy. These include:

    “Reduction of unlawful drug use to 3 percent of the population”;

    “Reduction of adolescent unlawful drug use to 3 percent of the adolescent population”;

    “Reduction of the availability of cocaine, heroin, marijuana, and methamphetamine”;

    “Reduction of the respective nationwide average street purity levels for cocaine, heroin, marijuana, and methamphetamine”; and

    “Reduction of drug-related crime.”

    Goals are also set forth with regard to drug-related crime:

    (i) reduction of State and Federal unlawful drug trafficking and distribution; (ii) reduction of State and Federal crimes committed by persons under the influence of unlawful drugs; (iii) reduction of State and Federal crimes committed for the purpose of obtaining unlawful drugs or obtaining property that is intended to be used for the purchase of unlawful drugs; and (iv) reduction of drug-related emergency room incidents . . . .

    D. Defining “Narrow Tailoring” in the Context of Substantive Due Process

    Assuming that the governmental interests are compelling, we must determine whether the incarceration of drug offenders is narrowly tailored to achieving them. The government must show that its policy passes strict scrutiny. The concept of narrow tailoring is not well defined in the context of substantive due process, but has been fairly well defined in regard to the First Amendment and Equal Protection. Equal Protection cases also arise out of the Fourteenth Amendment. In Wygant v. Jackson Bd. of Education the Supreme Court held: “Under strict scrutiny the means chosen to accomplish the State’s asserted purpose must be specifically and narrowly framed to accomplish that purpose.” In a footnote, the Court described narrow tailoring in even further detail:

    The term “narrowly tailored,” so frequently used in our cases, has acquired a secondary meaning. More specifically, as commentators have indicated, the term may be used to require consideration of whether lawful alternative and less restrictive means could have been used. Or, as Professor Ely has noted, the classification at issue must “fit” with greater precision than any alternative means. “[Courts] should give particularly intense scrutiny to whether a nonracial approach or a more narrowly-tailored racial classification could promote the substantial interest about as well and at tolerable administrative expense.”

    It is important to note here that a policy that does not advance the government’s interests violates substantive due process regardless of how it compares with the alternatives. If it does not accomplish its purpose, logic dictates it cannot be specifically and narrowly framed to accomplish its purpose.

    E. Advancing Governmental Interests

    Congress has identified certain tools for assessing the national drug control strategy. The National Household Survey is the measure for “unlawful drug use.” Similarly, “adolescent unlawful drug use” is to be measured “by the Monitoring the Future Survey of the University of Michigan or the National PRIDE Survey conducted by the National Parents’ Resource Institute for Drug Education.” On these measures, the goals are not being reached.

    The measure of adolescent drug use that was specifically identified by Congress, illicit drug use in the past 30 days, worsened in 2001. More than 25% of US twelfth graders reported using illicit drugs in the past 30 days. That is nearly double the figure for 1992 and more than eight times the stated goal of 3%. Over 40% of 12th graders tried an illicit drug in the past year.

    The PRIDE Survey and National Household Survey show similar results.

    The drug war has also failed in its other goals. The Monitoring the Future Survey tracks how twelfth graders perceive the availability of drugs. Reducing availability is an explicit goal of the drug war. The perceived availability of marijuana in 2001 was slightly higher than in 1975. The figures for harder drugs are more disturbing. From 1975 to 1986, roughly 20% of twelfth graders said heroin was easy to get. That number shot up in the late 1980s and has remained consistently higher than 30%. Cocaine remains widely available to our youth, with nearly 50% of twelfth graders saying it is easy to get. The survey began measuring the availability of ecstasy in 1989, when only 22% of twelfth graders felt it was easy to get. In 2001, that number went over 61%, having jumped from 51% the year before.

    Drug war policies are not achieving the stated drug war goals. They cannot be “specifically and narrowly framed to accomplish their purpose” because they are not accomplishing their purpose. Drug use has not been reduced in any significant way, and levels of drug use are far above the stated goals. Our children have easy access to drugs. We can’t even keep drugs out of jails. The drug war and the incarceration of drug offenders have also failed to achieve secondary goals regarding supply, demand, purity, drug-related health problems and drug-related crime. The policy of incarcerating drug offenders does not “directly advance[] the governmental interest asserted.” The War on Drugs is not working.

    F. Alternative Means

    Even if a court is persuaded that incarceration advances the government’s interests, the government must also show that its policy choice fits better than the alternatives. Critics of the drug war encompass a broad spectrum of backgrounds, and the range of “solutions” is just as wide. Libertarians and others favor outright legalization of drugs. The legalization of marijuana is a somewhat popular variation of overall legalization, and there are other variations such as the legalization of marijuana for medical purposes and decriminalization of drugs or marijuana. Another leading approach, known as harm reduction, looks at drugs from a public health perspective.

    The effectiveness of some of these alternatives is difficult to assess. Even so, certain comparisons can be made. Advocates of treatment point to studies showing that treatment is much more effective than incarceration. Spencer notes:

    The recidivism rate for first time Dade County drug offenders was sixty percent, but for those who successfully completed the Dade County Drug Court treatment programs, the recidivism rate reported by Dade County officials was only seven percent. Drug court treatment programs are also cost effective. It costs Florida only $2,000 to put a drug offender through a drug court program, as compared to $17,000 per drug offender for incarceration. As a result, other drug court programs are being established throughout the country.

    Similarly, a Rand study found treatment to be seven times more cost-effective than current supply-control policy in reducing cocaine consumption.

    G. The Incarceration of Drug Offenders is Not Narrowly Tailored

    Incarceration involves a far greater infringement of fundamental rights than alternatives which are both more effective and less intrusive. The incarceration of offenders is not advancing the state’s asserted interests. The drug war is not narrowly tailored, failing the Supreme Court’s “established method of substantive-due-process analysis” as described by Chief Justice Rehnquist. The laws requiring the incarceration of drug offenders are therefore unconstitutional, if substantive due process analysis is applied.

    IV. CONCLUSION

    It is true that the approach suggested in this paper would limit the police power. Constitutional protection of individual rights exists for that very purpose. We face coercive government action, carried out in a corrupt and racist manner, with military and paramilitary assaults on our homes, leading to mass incarceration and innocent deaths. We can never forget the tyranny of a government unrestrained by an independent judiciary. Our courts must end the War on Drugs.

    For the full article, with endnotes, see: http://www.redlichlaw.com/crim/substantive-due-process-drug-war.pdf

    [ad_2]

    Source by Warren Redlich

    Views: 0