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Tag: Reciprocal Classified

  • Facebook Marketing: A Unique Marketing Opportunity

    In November 2006, Facebook Pages were released as an advertising platform. Before its launch, internet marketers simply purchased ads to promote their products and services. However, thanks to Facebook, internet marketers now have a way to have an entirely unique opportunity to market products or services.

    The great thing about Facebook Pages is that it is designed to encourage brand [wiki base=”MW”]loyalty[/wiki]. Once you have a satisfied customer, they will be able to visit repeatedly and become fans of your business. In fact, people visiting can even write what they think of your products or services on your page’s “wall”.

    You will now be able to build a presence on Facebook for your business rather than just merely creating or posting a short advertisement. Facebook Pages encourages people to visit and spread the word to encourage other people to do the same.

    The person who owns the business will also be able to encourage interaction to other members by posting photos, videos and even participating in group discussions. You can also send updates to your “fans” about the new things that you are offering. You can also add different kinds of applications, which will further encourage repeated visits and encourage more people to join your group or become a fan of your page.

    Basically, Facebook encourages word of mouth [wiki]advertising[/wiki].

    The great thing about Facebook is that you can do all these things for free. From adding applications to syndicating blogs through RSS, you will see that you will be able to advertise for free.

    So, aside from being free, what’s so great about Facebook?

    With over 62 million active subscribers in Facebook and continuing to grow, you will see that it will definitely be worth your time to advertise in Facebook. With figures like this, every internet marketer knows that this will provide a great marketing opportunity.

    Also, Facebook will let you interact with other people. You can make new friends as well as encourage them to advertise for you. With its highly interactive features, you will see that advertising will be a lot easier in Facebook.

    These are the things that you should remember about Facebook. Because it also lets you interact with other people rather than just let you advertise you can be sure that you will be able to get more targeted traffic in to your website. And with more targeted traffic, the more potential your business will have in making more [wiki]money[/wiki].

    These are the things that you need to remember about Facebook marketing. As you can see, it presents a new and unique way of marketing online. Through Facebook, you will be able to get more people to buy from you.

    Always remember that you have to create a great profile page in Facebook in order for you to attract a lot of viewers. Also, you need to add people as your friends in order to extend your network and get more people to visit your Facebook page.

    Remember these tips and you can be sure that you will be able to get your business to grow. With Facebook marketing, advertising will be a lot easier, and more fun to do as well as more effective. So, the next time you want to advertise the products or services you offer in the internet, you might want to join Facebook. Here, advertising is effective and free.

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  • Is Classified Advertising worth the trouble?

    Online Classified Advertising is prolific throughout the internet. It isn’t very hard to set up a classified site but are they worth using?

    Like standard paper advertising it is about finding the right classified site to advertise with. All site proclaim to have the most comprehensive readership but there are few questions you should ask before you waste any of your precious time.

    1. Is the site free? If it is free are there options to promote your classified for a fee?

    2. How many classifieds are currently listed in your desired category?

    3. Where are the classified targeting?

    4. Do the classifieds have individual counters?

    5. Do you have to put banners on your site or other reciprocal links to have your classified listed?

    6. Will my classified be listed in the search engines or other reciprocal classified sites?

    Lets look at each question one at a time.

    1. Free sites can be very good but it does depend on the readership and the promotion of the sites. Consider how you came across the site and what the ads are that are listed therein. If you think that the site may be worthwhile put your classified in and see how it goes. Some of the free sites allow for you to pay to have your listing promoted at the top of the category. Depending on your finances and how many others are listed in your category it can be worthwhile. Also check how long a paid listing lasts compared to a free listing. Even so, it would be recommended you wait until you monitor the site further with your free classified.

    2. You really need to look at how many listings there are under the category you wish to put your classified in. The reason being your competition may be really hefty. If you can put your classified in a less obvious category if you find the obvious one has a huge amount of listings. For example if you have a classified on business opportunities, try placing your ad in advertising or marketing. It may seem a bit broad but you may also find a better response.

    3. Some classified sites are very specific and others are very broad. Consider the site you are looking at and what the type of classified listings are. Obviously you would not list a business opportunity in a car classified site. Also consider where geographically the classified site is targeting. If you have a product or service that is only applicable in the USA don’t place a classified in Australia. Whilst this seems obvious you would be surprised at how many would not consider this.

    4. Individual counters on classifieds are very useful. What these count is how many times your ad has actually been opened on the classified site. If your classified is not being opened very often you should consider your headline. It is the headline that will encourage people to look at your classified in the 1st instance. If you are getting lookers but no sales 1st look at your classified content then at the statistics of your website if you can. Your website statistics will tell you who has actually gone into your site from the classified. Very useful.

    5. If you find to get your classified displayed you need to add reciprocal code or banners you are not really in a classified site but a traffic or banner exchange. That is ok if you don’t mind using this type of service but if it is a pure classified site you are after skip this type of site. A discussion on traffic and banner exchanges is beyond the scope of this document.

    6. Classified sites that either work on a reciprocal classified siteArticle Search, have the classifieds indexed into the search engines or both are well worth listing with. If they are free as many are this is all the better. There is great value in this type of listing as you enhance the opportunity for sales. If the site does list with search engines and reciprocal classified sites make sure you understand any fees that are involved. Whilst we have found very few require a fee many may do.

    Summing up we recommend you consider classified advertising for your online marketing. It is a smart and inexpensive way to build your business. We do not however advocate that this be your only way of advertising should you really want to increase your online business income. There are numerous options out there that will cost very little in time and money to implement and maintain.

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