Global Digital Store – Ebooks and Softwares

Tag: read

  • Selling with Confidence: How to Keep Revenue and Prices Up

    Selling with confidence gives sales professionals the skills and support they need to resist growing pressure to discount prices. Such confidence is more critical than ever because the pressure to discount comes from two sources. First?no surprise?it comes from customers. In today?s world, when demand is slowing and globalization introduces low-cost competitors, existing and new customers are more insistent than ever that sales people discount and then discount some more. The battle to maintain profits by resisting discounting pressures from customers is tough enough without more pressure coming from yet a second source: the sales person?s sales managers and corporate executives.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=71

    Views: 0

  • Choosing the Right Email Service Provider

    Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isn?t always an apples-to-apples comparison. They each have their specific areas of strengths and weaknesses. For example, some ESPs excel at integration with web analytics or CRM (Customer Relationship Management) systems, some are very strong in deliverability, and others have a more intuitive interface. The differences don?t just stop there: The same piece of content sent to the same list on different ESPs will give you different delivery results.

    This white paper will help you narrow down the services that are most important to you and what to look for when selecting an ESP. It also includes an ESP Scoring Sheet!

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=72

    Views: 0

  • Advertising in a Down Economy

    According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant time will see results if they do the research and find a media mix that works harder for them.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=73

    Views: 0

  • Blogging for Marketing 101

    The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your blog to stand out of the woodwork and get noticed? We’ve been doing some research of our own in an effort to redesign the new Mequoda Daily 2.0 and here’s some fun stuff that research has shown us…

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=74

    Views: 0

  • Personas Positioning and the Message Box

    When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload it?s become the white noise of the marketplace. As a result, the knee-jerk reaction from companies is the ?ready, fire? execution of promotional offers. It?s easy for marketers to fall into the trap of believing that volume replaces…

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=75

    Views: 0

  • Steps to Starting an Online Business

    I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous–major investments lost and business failures.

    As a veteran of online marketing, I have witnessed both failures and successes online. For any of you who are considering a business online, the following article has been developed to help you avoid major pitfalls and navigate the best online opportunities for your business.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=76

    Views: 0

  • Tools for Maximizing Customer Relationships

    Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become commoditized, the only remaining differentiator becomes the vendor‐customer relationship. There?s no getting around that delighting customers and growing revenue will become more heavily based on how well you understand their evolving needs. This article explores three categories of tools used to engage customers and strengthen your relationship with them.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=77

    Views: 0

  • Network Interference: A Legal Guide

    Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Government Contracts & Investigations;
    Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; and Trademarks.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=78

    Views: 0

  • Social Media Marketing GPS

    It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about.

    SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls.

    The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=79

    Views: 0

  • Ten Steps to Effective Email Marketing

    A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80

    Views: 0