Add some science to your lockdown living routine, as we make more than 50 incredible talks from our flagship science festival New Scientist Live available for free on YouTube over the coming weeks.
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https://www.newscientist.com/article/2239582-watch-new-scientist-live-talks-for-free-on-youtube/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
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Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn’t exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In a turbulent economy teeming with congested airwaves and aggressive business practices, it’s about standing out from the crowd. And surprisingly, your marketing strategy has a lot more to do with it than you might realize.
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http://www.associationofmarketing.org/articles/view.php?article_id=5335
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Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing.
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http://www.associationofmarketing.org/articles/view.php?article_id=5333
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Do you have an eCommerce site? What do you like best about your site? What doesn’t work as well as you’d like? How to you increase conversions? What features would you like to see? We have six ways you can increase sales – read more!
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http://www.associationofmarketing.org/articles/view.php?article_id=5329
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For companies currently getting their web content management technologies and processes up to speed for the purpose of greater business agility, the questions are: Do we have time to ?do? WEM in the sense and to the degree that the business media is saying we must? Does this need to be one of our highest priorities as a practice apart from or in addition to other brand and digital-content projects?
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http://www.associationofmarketing.org/articles/view.php?article_id=5328
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Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Because sales and marketing are key to maximizing growth, productivity and profits, those organizations are facing mounting pressure to create efficient, customercentric processes that provide increased reach and revenue while keeping costs under
control ? all as markets become more competitive and brands less distinguishable. To compete, companies must equip their sales and marketing teams with technology that can dramatically enhance productivity and drive innovation by improving the way they interact with customers, partners, suppliers and other employees. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=67
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Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).
Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.
In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.
Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69
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