Global Digital Store – Ebooks and Softwares

Tag: Quickly

  • Whatever Happened to Customer Service?

    [ad_1]

    In the old movie, Miracle on 34th Street, the Macy’s Santa sends customers to rival store Gimbels for products that Macy’s does not have. After a management outcry, it then turns out that customers really appreciate this service and become more loyal to Macy’s than ever before.

    Retailers today have forgotten that lesson. Everybody is looking to cut costs. Customer service is no longer considered a revenue generator, so it’s one of the first things on the chopping block when a retailer starts tightening its belt.

    Good customer service is good business. It creates repeat customers. Repeat customers are what every retailer wants because it is far less expensive from a marketing standpoint to sell to a former customer than to bring in new customers.

    Retailers no longer know what makes “good” customer service. The general feeling is that if the product leaves the store and does not come back, everything is fine. Customer service is only for the “problems” and the job of customer service is to make the problems go away at the least possible cost. The less interaction between the store and the customer, the better.

    Superior customer service demands extensive interaction between the customer and the retailer. In my Internet company we look for every possible opportunity to contact and engage the customer. Once a customer has placed an order, the company will contact them at least four times during the 4 week period between the sale and the delivery. The first contact is to acknowledge the order and thank the customer for her (or his) purchase. At that time the customer receives information about the production and delivery process and they are encouraged to call if there are any questions. A second contact is made shortly before production is complete The third contact is made when the product is actually shipped. At this time, there is a detailed description of what the delivery process will entail. There is also a tracking number provided so that the product can be tracked by the customer during the shipping process. The fourth contact is after delivery when each customer is contacted to find out whether they are happy with the product or whether some additional followup is needed.

    When we receive a request for one of our free catalogs, we send it along with a letter noting that we also offer free fabric swatches and free design advice. When an order is placed, we acknowledge the order electronically, then send an email personally thanking the customer. We notify them when the product (in our case sofas) is about to be shipped. We notify them again after it has shipped. Most important, we contact the customer after the product has been received to make sure that everything is OK and that there are no problems. In doing this, sometimes there is a minor problem that the customer might not have mentioned but which distracts from the enjoyment of the sofa — for example a cushion feels too firm. We send out free, softer replacement cushions. The result is that instead of having a silent but disappointed customer, we now have a very happy buyer who enthusiastically recommends us to friends and family. The cost of the extra cushions is a marketing cost.

    The secret behind outstanding customer service is simply to put yourself in the place of the customer. What would you want the company to do if you were the customer? Treat the customer the way you want to be treated.

    1. Answer telephone calls promptly. It is amazing how grateful a customer can be when they realize they are speaking with a real live knowledgeable person who can answer their questions.

    2. Respond to emails and phone messages promptly. All emails phone calls should be handled as quickly as possible, hopefully in less than one hour.

    3. Be honest. It is amazing how often salespeople feel that telling the truth gets in the way of making a sale. If a microfiber fabric already has a stain protector built in and does not need the optional spray protector, tell the customer. Once you have saved them from spending an unnecessary $50, they will trust you completely and might even be willing to forgive minor glitches that may pop up. If a sofa won’t be finished by the promised deadline, call as soon as you are aware of the problem.

    4. Under-promise — If a delivery will take 3 weeks, estimate 4. Customers are usually delighted when something is ready ahead of schedule.

    5. Maximize contact with the customer. This does not mean sending frequent ads or spam. It means keeping the customer informed of the progress of their order up to and after delivery.

    6. Be knowledgeable about your products and your company. If you don’t know the answer to a question, find out quickly.

    7. Surprise and amaze your customer — give them something they do not expect. This can be as simple as delivering your product one week eaarly, or it can involve giving an upgrade at no charge. This is particularly important when an error has been made and you are trying to correct it. Go farther than your customer expects and they will change from disgruntled critics to enthusiastic supporters.

    Retail stores have been cutting back on customer service for years. As competition grows and profit margins shrink, customer service is one of the first places to cut back. Everyone who has ever tried to call a computer company for technical assistance and winds up talking to someone from India knows the problem. Corporate bean counters forget that with good customer service you can earn better margins. You are not forced to fight over who can offer the lowest price. Besides, it’s just nicer working in a friendly environment. When you have happy customers, you have happy employees.

    [ad_2]

    Source by Jeff Frank

    Views: 0

  • Implementing the Character’s Emotion

    [ad_1]

    Now that you’ve made your choices, how do you generate these emotions and make them readable to the audience? And in doing so, does the actor actually feel the emotions or simulate them? These are the questions often asked about portraying the emotion.

    It stands to reason if you want to affect the audience and move them, you, playing a credible character, must feel these emotions. But you must feel them in such a way that they are conveyed to the audience. The degree to which you feel each emotion will depend upon the method used to carry out this feat and your ability to master it.

    Actors involved in what is termed “Method Acting” use the affective memory to generate emotions. Here the actor recalls a specific event in his own life that has produced the required feeling. For example, remembering a fight you had with another student in high school could arouse the emotion of anger. Recalling the death of a close relative might generate the emotion of grief. The actor has to go back, replay the experience leading to the desired emotion, and relive those moments in his mind. Through this method, the required emotion is revived.

    There are some benefits and also some dangers in this type of emotional generation. Usually, emotions derived this way seem real and deeply moving, more so to the actor than the audience. That’s because there is a tendency to internalize these emotions so much that they are not fully evident to the viewer. The method does make producing emotions seemingly easy, but at a price.

    You will find that emotions take time to evolve naturally and resist abrupt changes when deeply seated in ones memories. This is one reason few method actors make it big in comedy. The changes come too quickly and the method actor usually lacks the required emotional agility. Likewise, the method process takes up valuable rehearsal and production time as the crew and cast wait for the actor to call up the right emotion.

    Actors using the method are likely to develop a self-indulgent feel “good” attitude which gravitates towards feelings closest to them and more comfortable for them to generate. The performance then becomes one that portrays the actor’s reality and not that of the character’s. You can see how this may stifle the actor’s imagination and limit the search for emotional truth. The method can likewise put a strain on the actor’s psyche. Using past events, some best left forgotten, can lead to situations where it affects the actor’s mental stability.

    Another danger is that of becoming bored with affected memory when repeated retakes or performances are required. There is also the possibility of being so caught up in past events one does not relate as the character.

    Another way to generate emotions is to rely on our emotional conditioning, the response to the word for each feeling, and the ability of the body to remember the resulting psychical (of the mind) and physical manifestations. This is the most simple way to produce a whole galaxy of emotions with little effort on our part. Through our childhood development, we are conditioned by the meaning of words, especially with regard to feelings. We respond to them without any conscious thought.

    Consider what happens when you are reading a good book or script. You become involved in the story and the characters. You see and feel their imaginary lives. And when you read the action description:

    She looks at his mangled body, then turns away in horror.

    The word itself is the key to what she felt. We don’t have to stop, reflect back on our own life and re-experience some past event. The response is there before we have time to think. The word itself is the signal to release all the information we have on that emotion and to invoke an immediate physical response.

    This response, while different for each person, still has common traits and a behavior that tells others which emotion is being felt. It’s almost a language in itself and a part of our non-verbal communications.

    The answer lies in the fact that in physiological terms, all emotions have similar traits. That is to say, if we were to test the breathing, heart rate, skin temperature, etc., of two people, one feeling rage and the other joy, the “physiological” signs would be similar. Only the face, gestures, and movements would signal which emotion they were actually feeling. But the flush face, the pulse and breathing rate, etc., all signifying the energy behind the emotion, would determine the size of the emotion.

    Through this process we have learned how to reach and find the emotion. But now, we must learn to nurture these feelings, making them big enough for the performance and adapting them to build credible characters.

    As we said before, emotions are feelings large enough to change your life or destroy it. They need to be powerful feelings, but all that you start with is the small sensation that the name of the emotion evokes. How can we make it bigger?

    As the word for the emotion is read, the actor feels a response centered somewhere in his body. For instance, the emotion “fear” might be felt in the stomach. For another actor, it might be in the shoulders and neck. “Suspicion” causes a response around the eyes. “Lust” in the hips or groin. “Desire” could be centered in the lips or eyes.

    For each actor, the physical response will vary. But the important thing is that the actor feels these responses and gains awareness of the physical symptoms in various parts of his body.

    How do we increase this energy level? There is a technique taught by Don Richardson, a well know TV director. It entails having the actor do some physical exercise, such as push-ups, until he’s completely out of breath. Then after a few moments, have him go directly into the scene with his intention and emotion located and his energy level at a peak. The result is astounding for the actor has no choice but to emote fully.

    The next step is to start from a totally relaxed state, retaining the selected intention and emotion, and then adding what one felt at the peak when doing the push-ups. The small emotion is now fired up by a burst of adrenaline flowing through the system as the body recalls the effect of the push-ups. The emotion is thus achieved on a large-scale as the body remembers the intense physiological state attained earlier.

    Now the emotion has to be adapted to create your specific character and make him credible. Credible emotions evolve out of the character’s perception of reality, their past experiences (emotional conditioning), and their struggles as they strive toward their goals. Character traits also play an important role in how emotions are adapted. For instance, is the person you are portraying mainly rational, mainly emotional, or a balance of the two, and as a result, would the feelings be out flowing, repressed, or even denied? Is there a great deal of inner conflict where the emotions hinder the character from attaining his objectives? What is the dynamic range of feelings, deep, shallow, explosive, etc? All these questions entail a good deal of research into creating the emotional side of a credible character.

    To assist you in this regard, I’ve compiled discussions on the various root emotions. These will aid you in adapting emotions to your specific character needs as well as improving your emotional range and awareness.

    The third way is indicating the emotions through mechanical acting. In this approach, the actor imitates the physical responses, mimicking the feelings as displayed by others.

    People often look down on mechanical acting. Yet sometimes, it becomes a necessity, either as a training or rehearsal tool exploring possible expressions and gestures, or when the actor’s capabilities cannot fulfill the complex demands of the scene. Demands such as acting style, blocking, stage business, and/or quick precise attitude and emotional changes. In such situations, producing the proper emotional illusion through a mechanical response will, at least, get the actor through these difficult moments. In addition, the director may specify certain emotional responses to attain his vision of the story, responses that may later be embellished by editing, music, and sound effects.

    In certain types of performances, particularly comedy sketches, parities, certain sit-coms, and stand up comedy, experience with mechanical acting is helpful. This is because the focus is centered on dialogue emphasis, precise timing, and clarity of attitudes. Likewise, exaggerated surface emotions have the potential to change unexpectedly while deeply felt realistic emotions lack this agility.

    This is not to say that the actor can not feel these emotions. In fact, he may feel them strongly, but the expression begins as a duplication of some physical response. Life studies, the observing of real people, nurture such emotional beginnings.

    ROOT EMOTIONS

    Root emotions are active feelings that clearly convey what is felt by the characters. They do not include happiness, sadness, sorrow, loneliness, or nervousness as these are not an emotion, but state of being. The state of being is the result of an emotion. Root emotions, on the other hand, are the cause and have the potential to affect change.

    Certain weak and complex emotions should likewise be avoided. Self-pity is weak in that it plays an effect and is often resented by the audience. Disinterest and boredom are likewise poor choices as there is no active force to motivate the character.

    Love is also a poor choice in that it is a complex emotion made up of many other feelings. Playing the feeling of love immobilizes the character rather than inviting action. A better choice would be to play a definitive emotion such as desire, lust, joy, exhilaration, or exaltation. In an unstable relationship, other emotions such as jealousy, suspicion, bewilderment, guilt, or embarrassment, along with certain other emotions, could be used. By using one single root emotion at a time, subtle shadings within the realm of love can be clarified as well as changes in the intensity.

    The emotions of the characters also plays into the psychological experience of the audience. It might be the voyeurism of spying on the character’s intimate moments. It could also be the vicarious experience of identifying with character’s situation or problems. It could also be the visceral feelings we experience as we watch the scene unfold, emotions moving us and giving us a sense of being entertained. Strong emotional choices and well-portrayed feelings, ones that connect with the viewer, can make for interesting and memorable scenes. They can help create anticipation, arouse curiosity, and hook us enough to be intrigue and involved.

    I’ve divided the most frequently used root emotions into five different categories. Each category is further clarified as to the focus of the emotion as well as the general clarifications.

    ROOT EMOTIONS

    DARK EMOTIONS (Active – Directed at or against someone, something.)

    Rage

    Anger

    Hatred

    Contempt

    Jealousy

    Envy

    SURVIVAL ORIENTED (Reactionary – Selfish – Focus usually on the expected or imagined.)

    Terror

    Horror

    Fear

    Dread

    Despair

    Grief

    Suspicion

    Apprehension

    GOAL ORIENTED (To find, to obtain, to provide – Focus usually on wants.)

    Revenge

    Ambition

    Greed

    Hope

    Desire

    Lust

    Determination

    Compassion

    Curiosity

    EGO ORIENTED (Self evaluation & result – Focus usually on masking or repressing the emotion.)

    Guilt

    Shame

    Indignation

    Intimidation

    Embarrassment

    Resentment

    BRIGHT EMOTIONS (Enjoyable – upbeat – Focus usually on the continued enjoyment.)

    Exaltation

    Joy

    Pride

    Exhilaration

    Wonderment

    Bewilderment

    In review, root emotions motivate you to fight for something, to change your (the character’s) life or destroy him (the character’s dramatic soul). To be a strong sympathetic character, always play the fighter’s side of the emotion, thinking you can win rather than loose. The physical look of one particular emotion will vary depending on the story situation, the characters, and the natural casting chemistry within and between actors.

    To further your knowledge on this subject, explore the physical sensations, sources, forms, and dynamics of the most common root emotions. Observe emotions in life as well as performances. What are the defining characteristics? Such research will also serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This chapter has covered the basic skills used in building and implementing dramatic emotions. Use these skills as tools to nurture and release the character’s true feelings, and make them readable to the audience. Most important, create emotions that serve the story, its genre and purpose.

    [ad_2]

    Source by Erik Sean McGiven

    Views: 0

  • PC Speed ​​Doctor Review – How to Optimise Your Computer for Speed

    [ad_1]

    Are you currently unhappy with the pace of your personal computer? Is it not functioning as quickly as the first day you had it?

    Alas this situation happens to be an all too very common problem. It can result in unnecessary stress, hamper your productiveness and even result in your PC to freeze and lose your entire work. Thankfully though it does not have to be like this and there are various methods of getting back the performance of your personal machine.

    The most common suggestions from analysts is to defrag your personal machine and then to carry out a computer speed test to determine exactly where the issue lies. A good computer speed test gives you figures, which is fantastic if you are a technically capable but won't assist the normal individual who just would like to get their personal computer fixed.

    So how can you fix the issues afflicting your personal machine? What software or service do you need?

    To begin with you'll need a tool which can comprehensively identify the issue then recommend possible solutions to overcome these issues. PC Speed ​​Doctor is one such all-in-one tool and has been designed to increase the overall performance, internet speed and output of virtually any computer with just a few simple mouse clicks. There are several computer speed optimization software available on the market, however PC Speed ​​Doctor is different from its challengers in that it's straightforward to use and just simply works!

    The product stands up tall to all of the promises it offers. Where the majority of optimization programs only scan the surface of your computer, PC Speed ​​Doctor carries out a powerful intense deep scan which gets to the cause of the problems and then undertakes any necessary steps to overcome the problems. It also optimises your personal computer to give you a machine which is as quick as the day you got it.

    PC Speed ​​Doctor also increases your web browsing by performing a computer speed test that discovers all likely bottlenecks that will affect your web experience. Not many other products and solutions check internet speed, but with this tool it can detect the issues and solve them effortlessly. PC Speed ​​Doctor has been critically recommended by industry gurus and buyers world-wide.

    Reading user reviews are essential in every purchase and this tool does not get it wrong in receiving thumbs up reviews to its recognition from experts within the compug industry. As well as exceptional evaluations there are numerous recognized instances when people have noted that their PCs are running faster and more optimally.

    Cost is also an important consideration in any product purchase and PC Speed ​​Doctor does not fall short here either. It can be downloaded completely Free Today. This will help you scan your computer and determine many of the problems that are affecting your computer. Buy the affordable paid model to mend every one of these things and reinstate your PC to its former glory.

    [ad_2]

    Source by Arif Hanid

    Views: 0

  • Advantages And Disadvantages Of Living In Apartments And Villas

    [ad_1]

    Today, villas are becoming very popular. As opposed to the space you get to enjoy in a villa, residing at an apartment can be very restrictive, most especially when you have kids. Property experts emphasized though that living in both have their own pros and cons. By being aware of these pieces of information, you can decide if buying a villa instead of staying at an apartment in a hotel is a smart decision or not.

    Living In An Apartment

    Certainly, security is better if you choose to live in an apartment. A non-resident individual can’t just enter in an apartment building. Neighbors will also be very close to know it something bad is going on and can quickly call the police. When it comes to water, gas, and electricity, life will be a lot easier. These things will be provided by the building. Maintenance will also be stress-free due to the fact that the real estate owner is responsible for the building’s upkeep. In case there will be a park where your family and friends can spend quality time in, it is likewise the building owner’s responsibility to keep it clean and damage-free. Most importantly, you will get access to important facilities.

    On the other hand, maintenance costs can be very expensive – this will depend on which building you bought the apartment in. Since you have nearby neighbors, your conversations may possibly be heard. But you can always make your apartment soundproof. You may also have a limited space. Moreover, expansion is not possible because if you purchase an apartment, the area you have invested in is fixed. Of course, you can’t just break down a wall if you want to make your area more spacious.

    Buying A Villa

    If you choose to buy a villa, you will get to enjoy freedom. You will not feel like you are a prisoner inside. This further means that your movement won’t be limited. In fact, you can expand if you really want to and decorate your room with whatever design you prefer. Moreover, you can have a garden in your yard. A garden will make your property more beautiful. If not, you can choose to install a swimming pool in your yard if it does not have one yet. Lastly, a villa will certainly make you appreciate what a real home feels like.

    On the contrary, security is not tight if you live in a villa, most especially when you are away. Apart from that, you will also need to pay for facilities, and manage gas, electricity, and water by yourself. Most importantly, the location might be a bit hassle to you if you are working within the city.

    [ad_2]

    Source by Brian E Bell

    Views: 0

  • How To Make The Best Of Affiliate Marketing

    [ad_1]

    Affiliate marketing is a terrific way to start making money from the internet. You don’t need to develop your own products or services, keep any stock, deal with payment systems or organize deliveries. You promote products on behalf of another business and when you make a sale, you get paid a commission.

    The problem is that a lot of people already know this. That means there’s a lot of affiliates out there who are most likely seeking to sell the same products as you.

    Choose Your Niche Carefully

    It’s important that you put some thought and homework into your niche before you start trying to sell affiliate products. To start with, do you have a real interest for your chosen niche or industry? If you’re trying to sell something that holds very little interest for you, you’re in a negative position before you even get started and it’s unlikely that you’ll keep with it for very long.

    On the other hand, it’s also important to test that your chosen niche is profitable. Are people buying the type of product that you want to promote. Before you start to promote products and services as an affiliate, check out its conversion rates. This means how many potential consumers actually turn into buyers.

    Use Reputable Affiliate Programs

    As an affiliate marketer, you’re promoting another the products or services of another business. But, with regards to your prospective customers, they will think that they are buying from you. Therefore, make sure that you’re associating yourself with reputable affiliate companies that have integrity stand behind their products and support their affiliates.

    Use The Right Kind Of Affiliate Links

    Your objective is to get someone to click through on your affiliate link. This is the unique URL link that an affiliate program will use to keep track of your sales. There are all kinds of links you can use to get someone to visit a product’s sales page. These include embedded text, banners, search boxes and other less common methods.

    If you want to actually sell products or find clients, you need to research all the choices and make the right decision for what you’re trying to do.

    Have Your Own Website And Email List

    You can start marketing affiliate without having your own website. You basically send prospects directly to a product owner’s sales page. Having said that, if that prospect doesn’t buy anything, you’ve lost them forever. On the other hand, if your prospects are associated to your website and have signed up with your email list, if they don’t buy a specific offer today, you can tempt them with something else in the future.

    Creating your own affiliate marketing website isn’t as difficult as you might think, and there are several easy to use website platforms that can get you online quickly and efficiently.

    [ad_2]

    Source by Jon Allo

    Views: 0

  • When Your Husband Leaves You Without Any Warning

    [ad_1]

    I often get correspondence from wives who are now living alone but who never saw this coming. Generally, they will come home from work or from running errands one day and find that their husband has left them. Or, the husband will abruptly pack his bags and announce that the marriage is no longer working for him and he thinks that he might “want out.” However this plays out, often the wife will tell me that she had no real warning and that this was very much an abrupt and unwelcome surprise.

    I often hear things like “I can’t believe he left me. I never really saw this coming. I knew we had issues, but every married couple has issues. I just can’t believe that he would leave me without ever trying to work things out. And, I don’t know where to go from here. I don’t want a divorce. I want him to come back home, but I’m so angry that he didn’t try to approach me first that I don’t even know how to approach him. What should I do?”

    The answer to this question is going to depend upon the circumstances and the people involved. But, it will often help to deal directly with the real situation that is in front of you, rather than trying to deal with the situation that you envision or hope exists. I will discuss this more in the following article.

    Don’t Focus Only On The Fact That You Had No Warning When He Left. Focus On What To Do Now And Where To Go From Here: It’s completely normal to be floored by the fact that one morning you woke up with a husband living at home, but by evening you were alone without any warning. This is an abrupt blow that can be devastating. But, because it can be important to act quickly, you will often have to make a conscious decision not to focus on the way in which this happened.

    Yes, your husband could most certainly have handled this in a different and preferable way, but neither of you can change that now. There’s a real risk in allowing your reaction to how he handled this to interfere with how you act toward him in the present. It can really help to ask yourself what your ultimate goal is in this situation. Some women will just want to handle themselves with dignity and grace while coping and moving on in the best way that they know how.

    Others will decide that their primary goal is to get their husband to come back home as quickly as possible. Often, what will help with one of these goals will also help with the other. No matter what you decide that you ultimately want, it’s my experience that you will often have an easier time getting it if you focus on what is right in front of you rather than the manner in which it happened. Yes, being blindsided is very painful and shocking, but it can hurt rather than help the situation to dwell on this rather than taking action.

    Evaluating What Is Going To Most Improve Your Situation: Once you’ve decided where you want to go from here, it’s important to step back and to try to take the emotion out of it to come up with the strategy that is most likely to get you what you want. It’s so easy to lash out, feel resentful, and to feel sorry for yourself. But these things usually won’t get you any closer to what you want. In fact, allowing your feelings to run your actions will often keep you from getting what you want.

    Debating with your husband, arguing with him, or lashing out will often push him even further away and just make you more upset with your situation. It’s usually better, at least in my experience and observation, to try as best as you can to limit yourself to the actions that strengthen you and allow you to feel in control rather than to surrender to those feelings or actions that are natural (and may relieve some tension) but which will only make the situation worse.

    It’s usually when you can somewhat rise above this and handle yourself with strength and calm that you will often begin to gain some ground. I absolutely know that this can be difficult. Sometimes, you might need to wait to interact with your husband until you can actually be calm. This may not be possible in the very beginning. But it can really help to always keep in mind your ultimate goal so that you don’t lose control of your strategy.

    Interacting With Your Husband During This Difficult Situation: It’s probably fair to say that there will come a time when you will need to communicate with your husband about where your marriage is going from here. Whether it’s fair or not, your husband has sent a clear message by leaving. Now, it’s up to you as to how you are going to reply to that message. But, before you do, define how you ultimately want for this to turn out. If you could put aside the shock, the hurt, and the fear, what is your greatest wish right now? The answer to this question is what you must place your focus upon.

    Because I would argue that no matter what your ultimate goal is, you’ll usually get closer to it by trying to interact with him in a positive way. Even if you are ultimately going to end the marriage, this was an important relationship in your life and it will likely help you going forward if you can keep this as positive as you can. If you want to save the marriage, improving your relationship and communications going forward will go a long way toward helping you to eventually save your marriage.

    There is absolutely nothing wrong with telling your husband that although you’re devastated that he would leave you without warning, you would like to interact with him in a positive way going forward. Since the two of you were once the most important people in one another’s lives (and may well still be) it just doesn’t make sense to allow for one negative action to turn into something that is even worse. He may not be all that receptive to this at first, but when he sees that you’re not reacting as he anticipated and are working with him rather than against him, you will sometimes be able to slowly rebuild with time. This is often true even if you are not 100% sure how you want to approach him right now.

    [ad_2]

    Source by Leslie Cane

    Views: 0

  • Addiction Marketing

    [ad_1]

    “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment that I realized that one of Starbucks key business drivers, if not their most critical business driver, was that Starbucks sells products that cater to peoples addictive tendencies. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. In today’s blog post I’ll examine addiction as a key success factor in business.

    When I was in school economics professors would lecture on using supply and demand drivers to create a business advantage…business professors would evangelize the strengths of the recurring value and stability of consumable products…marketing professors would espouse the benefits of relationship marketing, but nowhere do I recall being able to register for a class on addiction. However if you think about “Addiction Marketing” you’ll quickly realize what the “media pushers” on Madison Avenue and the product development and marketing gurus in the corporate world have known for years…all people have their unique set of vulnerabilities that if creatively and effectively exploited will lead to strong sales and powerful brands.

    If you read the business news over the weekend you’ll have noticed that the Indian government is attempting to force Coca Cola and Pepsi to divulge the formulas to their popular beverage products. One of the charges being upheld in the Indian High Court is that Coke and Pepsi products are addictive and unhealthy…Hmmm…Examine the following representative list of successful businesses and/or industries and come to your own conclusions as to whether these businesses or industries prey on the addictions of consumers world-wide to generate their revenue:

    Las Vegas – The tagline “What happens in Vegas stays in Vegas” caters to virtually every possible addiction under the sun…Sin City lives up to its reputation.

    Tag Body Spray – Tag’s recent commercial campaign has taken the phrase “Sex Sells” to a whole new level…In this campaign all an adolescent male needs to do is to spray himself with the Tag product and he finds himself instantly being attacked by hordes of attractive young women…If you have a teenage son, it would be a safe bet that Tag is his cologne of choice.

    The Beer and Alcohol Industry – You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc.

    The Tobacco Industry – The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision.

    I don’t think anyone will dispute the examples noted in the above list as obviously preying on consumer’s addictive tendencies. However what about the more subtle side of the addiction business? Isn’t Starbucks using the same addictive business tactics as those industries listed above? What about companies in the luxury products sector? Companies that sell high end products and services cater to the elitist attitudes of this segment allowing consumers to make statements about their socioeconomic status based on the products they purchase. Is this not also catering to addictive tendencies?

    OK, now I’ll hit a little closer to home…What about my company’s value proposition? We sell success…Is it not possible to look at success as being an addiction? How about the social networking industry? Are social networkers and bloggers addicted to the interaction, attention, etc. that the new media platform affords? While I could go on, I think my point has been made…I’m certainly not implying that all consumers are addicts, nor am I implying that all companies are “pushers”, but I am pointing out that addiction marketing sells and that many companies use this as a strategic advantage. In fact, I believe the evidence is clear that a business can create a strong strategic advantage in sustainability if they find no ethical flaw in what I’ve coined as “Addiction Marketing”.

    The bottom line is that I love to travel and watch movies and I don’t think it makes me an escapist…I have a penchant for Starbucks (venti caramel frappacinos in particular) and I don’t think I’m a caffeine addict, I appreciate the fine clothes and quality automobiles and I don’t believe that makes me a social elitist. However I have also come to realize that my perceived addictive tendencies are clearly attempting to be preyed upon by creative and intelligent marketing and product development efforts. I’ll leave you with the following questions to ponder:

    What is the difference between pleasure and addiction?

    Do you feel “Addiction Marketing” is ethical?

    Does your company partake in addictive marketing strategies and tactics?

    And, when was the last time you made a purchase based upon your addiction?

    [ad_2]

    Source by Mike Myatt

    Views: 0

  • Using Reiki to Heal a Broken Heart

    [ad_1]

    When dealing with heartbreak the widespread belief is that time will heal all wounds. Although this is most assuredly true, there is a way to accelerate the healing process to bring some much needed emotional relief. That way is Reiki! Reiki (pronounced Ray-Key) is a form of healing energy that was first discovered in Japan in the early part of the 20th century by Dr. Mikao Usui and was later brought to the United States in the 1950s. It is now beginning to become more main stream as an alternative treatment for healing and well-being and is an excellent way to speed up the healing of a broken heart.

    Reiki is gentle and non-invasive and has been shown to dissolve energetic blocks in the body which in turn allows the body to heal more rapidly. In his book, Reiki, the Healing Touch, William Lee Rand describes Reiki as being able to heal,”…by flowing through the affected parts of the energy field and charging them with positive energy. It raises the vibratory level of the energy field in and around the physical body where the negative thoughts and feelings are attached. This causes the negative energy to break apart and fall away. “

    Since Reiki works on both a physical and spiritual level, it offers extra support when one is going through a break-up. Reiki is administered by the Reiki practitioner placing his or her hands on the client and allowing the Reiki energy to flow through his or her palm chakras. The Reiki energy then enters the client’s body and dissolves blocks of energy it encounters thus harmonizing the body and spirit of the client. This in turn allows the client to more readily heal from emotional and spiritual trauma caused by the break-up.

    Many Reiki practitioners are also able to clear out and balance the chakras of their clients. Having a Reiki practitioner clear out and balance one’s heart chakra, specifically, during this delicate time will not only help one to become more loving and kind to oneself, but may also allow one to more quickly be able to trust and offer love in a future relationship.

    Reiki is a powerful yet simple holistic modality that everyone can benefit from and especially those dealing with a recent loss. If you feel that Reiki treatments are something you would like to pursue to assist in your healing process, you may find a local practitioner by doing an internet search of Reiki practitioners. However, not all practitioners are the same nor charge the same price and just because a practitioner charges a great deal for a treatment does not mean he or she is the best practitioner.

    It is best to do a thorough investigation of all practitioners you find in the area and compare not only prices and services offered but to also call a few practitioners to ask questions about his or her practice. This way you will get a better feel for each practitioner as an individual and can decide on whom you intuitively feel best about booking time with for your first appointment.

    In most cases, after just your first session, you will begin to feel much better both physically and emotionally. The most common experience among Reiki clients is a feeling of deep relaxation and well-being during and after a Reiki treatment with the more profound healing results being noticed after a few sessions.

    Reiki is an excellent way to speed up your emotional healing and I highly recommend it to anyone experiencing any type of heartache.

    [ad_2]

    Source by Nancy Fowler

    Views: 0

  • How Car Salesmen Can Get Unlimited Free Auto Sales Leads Fast

    [ad_1]

    It is not that hard to get unlimited free automotive leads if you do it the right way and know what you are doing. With hundreds of millions of Google searches for cars and trucks every month, you now have the ability to quickly and easily make contact with many prospects.

    Get Your Information Out There

    You can reach thousands of prospects each month if you put your contact information in front of them when they are searching for a motor vehicle to buy. This means you have to find a way to get your contact information shown on the pages where they are looking, instead of your competitors’ information. When they see your name instead of theirs they will call you or stop by and see you instead of the competition.

    Due to search engine changes in 2011, you can now dominate your local search market for new and used cars and trucks. This is because Google and others now give search engine results based on local markets and local geographical areas. This is good for smaller local companies. It means you now have a way to be #1 online in your market.

    How To Get A #1 Ranking

    To get the #1 ranking in Google and all the other search engines means you must have a plan to get your name and contact information listed in so many places that Google can’t ignore you. Every time your name shows up somewhere online it is a vote for you to be #1, and the car dealer with the most votes will be ranked #1. We do this through a program of internet domination that includes every type of website you can think of, including blogs, forums, other local websites, business directories, articles, press releases, twitter, Facebook, and YouTube.

    Once we do this, then Google starts noticing and believes you have a good website and a good car dealership because you are being mentioned so often in so many different places. How many other web cites and references it takes all depends on how competitive your market is.

    If you are trying to be #1 for all the search terms for new and used cars in a large city it will take more time and more work than a small city. With our domination system we have found we can get a car dealer to #1 even in a large city eventually.

    Your Window Of Opportunity

    What is in your favor right now is the fact that most of your competitors don’t know about all the changes in local search rankings. This gives you a window of opportunity to be ranked #1 now pretty quickly, at least in your own city.

    We have found that with the right help from an expert you can shoot to the top of not just Google but all the other search engines as well, including YouTube and other Google-owned websites. The problem is that many internet marketing firms are still using methods that worked a year or two ago but don’t work anymore. To get to #1 in your market means getting leads from many different websites, forums, directories and blogs, not just Google.

    Massive Online Presence

    The approach that works for local internet domination is to have a massive online presence, and to accomplish that we invented something called The Massive Lead Machine for automobile sales. This not only gets you top ranked it also gives you an ongoing, unlimited amount of free car leads from the internet. The Massive Lead Machine succeeds in positioning your business name and contact information in thousands of internet locations so that people online looking for vehicles will always be seeing your name and so will call you or stop by for a test drive.

    Positive Online Reviews

    Not only that, we have also created a system to get your business a lot of positive online reviews and a lot of favorable comments in discussion websites. This creates the most valuable form of advertising – word of mouth advertising. And this not only works better than expensive paid ads, but it is also free once you have a Massive Lead Machine working for you generating unlimited internet leads.

    Dominate Your Market

    All of this online publicity and word of mouth advertising, along with links, reviews, citations and top search engine rankings, will allow you to truly dominate your local market for auto and truck sales.

    [ad_2]

    Source by Leo J. Vidal

    Views: 0

  • Negotiation Tactics and The Poison of Emotion

    [ad_1]

    “Don’t take it personally… it’s just business.”

    No doubt you have heard these words spoken by an opposing party to a business deal. Many people have heard these words, and they usually followed a bone-crushing blow from the other side. As if to make any wound acceptable, they remind you they wouldn’t do it on a personal level, but only in a business context.

    As if the two are separable.

    The reality is, personal and business are really not separable, and this is why: when you negotiate a deal, you do not negotiate with a retail shop, or a construction crew, or a brand of product – you negotiate with a person. And that makes it personal, every time.

    Because negotiations are personal, there usually are emotions involved. Humans are emotional creatures; in fact, we are the only emotional creatures. We are unique from the rest of the created world in that we have wills, intellects and emotions. These three trademarks of the human psyche are integral to any negotiation, and the more value involved, the more these three human traits play a role.

    When emotions take the stage in a negotiation, things can get skewed very quickly, and what began as a logical journey to a reasonable conclusion becomes an intense entanglement of anger, pride, and despondency.

    When people get angry, they let reason go to the wind. “Okay, fine,” they say, “if he is going to treat me like I’m stupid, I’ll make sure he knows I’m not.” Then an unwise, unproductive decision is made.

    When a negotiation becomes a showdown of who can prove they are getting the better deal, there’s a battle of pride, and the two sides just continue to try to top the other and the negotiation goes nowhere.

    When someone feels like the breath was just knocked out of them, like when the opposing party downplays or even criticizes what the other party thought was the most valuable element of the deal, a hurt, dejected emotion surfaces and there is an underlying resentment from there on through the rest of the process.

    Emotions are poison to negotiations.

    A skilled negotiator who understands how to apply effective negotiation tactics will do all she can to leave emotions at the door… and lock the door behind her until an agreement is reached.

    In many negotiations, emotions are expected to arise, and some situations almost guarantee them. When two people who have lived in their house for thirty years, reared their children there, made lifelong friendships with the neighbors, and remodeled the home with their own blood and sweat and tears, realize they are at a point where they must sell, they are not going to sell easily. You can bet these folks are going to have some serious emotions when accepting an offer to buy their home. They are selling a part of themselves and may need some serious motivation, which could be an irresistible, bullet proof, over-asking price offer from a buyer.

    And this can mean a tough negotiation ahead.

    High octane deals can create problems, but there are negotiation tactics to deal with them. Here are a few to consider:

    • Understand the other party may be putting on a front

    Some of the nicest, most pleasant people become monsters at the negotiating table. Why? Many reasons. For one, certain people believe you are supposed to be rude and hard-nosed in a negotiation. Yes, they are wrong, but telling them about it is useless. The important thing to remember is you must absorb the abrasiveness and harsh language with grace. Let them be as assinne as they want, but don’t let it affect you. Even if you are burning inside because the buyer just told you the mural your friend painted on the building side will be painted over as soon as the recording ink dries, DON’T LET THEM KNOW IT. Emotion is fine; expressing emotion in a business dealing is weakness.

    You must be strong whether you feel it or not, because it is not so much how you feel that counts, it is how the other side perceives how you feel.

    • View everything from the standpoint of fair market value

    The fact that you hand planned those deck boards and involved your kids through the whole project really doesn’t matter. It may make the deck more valuable to you, but it doesn’t to your buyer. A deck is worth what the fair market value for decks is. Nothing more. In a similar way, the fact that it took you a full year of pursuit to secure that particular client doesn’t affect the value to the buyer of your business. The client is worth the fair market value of their revenue generation for the business. Nothing more.

    Leaving personal emotions out of the deal will help a negotiator to view the value and transferability of his assets properly, and encourage a healthy and balanced negotiation.

    • Have a third party do the negotiating

    Usually big corporations involved in mergers and acquisitions and buy-outs employ the services of an attorney or attorneys to handle the negotiations. This is partly because of the technical know-how required in complicated deals, but it is more than that. Corporate execs know that to have an outside, neutral person to handle the dealing removes any personal element (or at least most of it) from the negotiations. The attorney’s job is not on the line, nor is his standing in the company. But the executive’s is, and there is power in removing those personal elements which can make a party weaker.

    [ad_2]

    Source by Rhett Kniep

    Views: 0