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Tag: Quality

Customer Satisfaction Management
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General understanding of consumer satisfaction or dissatisfaction is the result of differences between consumer expectations and performance perceived by consumers. From the various definitions of consumer satisfaction that have been researched and defined by marketing experts, it can be concluded that customer satisfaction is a behavior response consumer in the form of after-purchase evaluation of an item or service that they feel (product performance) compared to consumer expectations.Consumer satisfaction is very dependent on the perceptions and expectations of consumers themselves. Factors that influence consumers’ perceptions and expectations when making purchases of goods or services are needs and desires felt by consumers when making purchases of goods or services, past experiences when consuming these goods or services and experiences of friends who have consume these goods or services and advertising.In a competitive environment, an indicator that can show customer satisfaction is whether the consumer will buy back and use the product in the future.

Customer needs are fulfilled is one of the factors forming Customer Satisfaction (Customer Satisfaction), in addition to other factors related to Customer Service. And this customer satisfaction is what we need to ensure the continuity of our business. Aspects that can affect customer satisfaction effectively [13], namely:

1. Warranty costs. Several companies deal with the warranty costs of their products / services through a percentage of sales. The company’s failure to give satisfaction to customers is usually because the company does not provide guarantees for the products they sell to customers.

2. Handling of complaints from customers. Statistically this is important to note, but it is often too late for companies to realize it. If complaints / claims from customers are not immediately resolved, customer defections cannot be prevented.

3. Market Share. It is a matter that must be measured and related to company performance. If the market share is measured, then the quantity is measured, not the quality of the company’s service.

4. Costs of poor quality. This can be of satisfactory value if costs for customer defect can be estimated.

5. Industry reports. There are many types and industry reports, as stated by J.D Power in Bhote, which is the report that is the fairest, most accurate, and most eagerly made by the company.Guiltinan [14] argues that one of the benefits of customer satisfaction is that it can increase customer loyalty, as shown in the figure below

Customer satisfaction is an emotional response to the evaluation of the consumption experience of a product or service. Kotler defines customer satisfaction as the level of one’s feelings after comparing the performance (or results) that he feels compared to his expectations (Kotler, Philip, and Garry Armstrong, 2005). Basically, customer satisfaction includes the difference between expectations and performance or the results obtained.

According to Kotler [1], satisfaction is feeling happy or disappointed someone who appears after comparing between perceptions or impressions of the performance or results of a product and expectations. So, satisfaction is a function of perception or impression of performance and hope. If the performance is below expectations, the customer is not satisfied. If the performance meets expectations, the customer will be satisfied. If the performance exceeds expectations, the customer will be very satisfied or happy. The key to generating customer loyalty is to provide high customer value.The relationship between customer satisfaction and loyal customers is disproportionate [2], for example, customer satisfaction is ranked on a 1-5 scale, namely:

1. Customer satisfaction at a very low level (level 1), most likely customers will move away from the company and speak ill of it.

2. Customer satisfaction at level 2 to level 4, customers feel somewhat satisfied, but it is still possible to move when a better offer appears.

3. Customer satisfaction at level 5, customers are very likely to buy back and even disseminate good news about the company.

High satisfaction or satisfaction creates an emotional bond with the brand or company and is not only fixated on reasonable choices.While satisfaction according to Kotler and Armstrong (2001: 9): Consumer satisfaction is the extent to which the assumption of product performance meets the expectations of buyers. If the product’s performance is lower than the customer’s expectations, the buyer is satisfied or very happy. According to Zeithaml and Bitner (2000: 75) the definition of satisfaction is: Consumer response or response regarding fulfillment of needs. Satisfaction is an assessment of the features or features of a product or service, or the product itself, which provides the level of consumer pleasure related to meeting consumer consumption needs. Consumer satisfaction can be created through quality, service and value.

Customer expectations are believed to have a large role in evaluating product quality (goods and services) and customer satisfaction. Customer expectations basically have a close relationship between determining quality and customer satisfaction. Customer expectation always exists because of four things (Kertajaya, 2004):
1. Individual Need or individual needs
If your customer already has high demands, then his expectations are definitely high too.
1. Word of Mouth
Customers can have certain expectations because of other people’s stories. Other people’s stories are often seen as references.
1. Past experience or past experience
People who already have good experience in the past will be able to receive services at least the same as they used to be. If not, he will be disappointed.
1. External communication or external communication
It is an attempt by the company to promise something to customers in order to attract customers.

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Source by Yufi Priyo

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October 8, 2019
Digital Marketing Course Opening New Horizons of Success in Marketing
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Why go for a digital marketing course?

Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

What one will learn in Digital marketing course?

Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

Career prospects after the course

Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:
- Digital marketing manager
- Content marketing manager
- Social media marketing specialist
- SEO executives
- Copywriters
- Content writers
- Conversion rate optimizers
- Search engine marketers
- Inbound marketing experts
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Source by Shalini M

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October 8, 2019
New Book Removes Fear From Sales With Practical, Easy-To-Implement Techniques

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As a small business owner, I found Greg Andersen's Small Business Sales, WTF (Without the Fear) full of practical advice, new ideas, and down-to-earth common sense to help me rethink my sales approaches. Andersen has been in sales for many years in the printing business, but the advice he offers is applicable to anyone in sales, especially small business owners who may be wearing all the hats themselves or unable to focus on sales because they're too busy looking after everything else.

Small Business Sales, WTF is divided into two sections: Pre-Sales Planning, in which Andersen discusses products, going to market with products, creating a sales environment, and then The Sales Process, in which he explores how to find customers, make contact , get the opportunity to sell to the customer, execute the sale, and then follow up with and retain the customer long-term. Andersen walks readers through each step of the sales process, providing practical and personal examples of what has worked for him that readers can easily model or put their own spins on.

Andersen writes in a humorous but tell-it-like-it-is style to dismiss myths about the sales process and cut through sales jargon to get to what the reader really needs to know. For example, early in the book, he has a list of "Words / Phrases you will not hear in my book." Among the phrases included is "Belly-to-Belly" to which he responds, "Gross. How about face-to-face." Another phrase is "Low Hanging Fruit," which he says does not really exist, and still another is "Hook," which he finds insulting because it assumes customers are suckers or fish. Instead, Andersen prefers to treat his customers like human beings and rather than "close the sale" come to an "agreement" between two parties who trust and respect each other.

For most people, sales can have a bad name. No one likes being sold to, and people who reluctantly take on a sales role are aware of that and often fearful of selling. Andersen teaches readers how to remove the fear of sales by rethinking what sales really is. Most people dread the "cold call," so Andersen talks about instead viewing sales as "demand generation." It's about looking for where there is a demand for your services and then providing the product or service to fulfill that demand. It's also about listening to customers.

Andersen states: "When all is said and done, only a few methods of outreach will really get you in contact with a prospective new customer-the phone, letter writing, a trade show, and email. What really counts is the technique you employ . " He then provides creative examples of how to handle sales through each of these approaches, as well as discussing social media as a sales strategy. His examples are drawn from personal experiences, from his days as a shoe salesman at Nordstrom to his current sales role in the printing industry. Best of all, he even includes copies of letters he has sent to clients. His techniques are simple and straightforward, so anyone, no matter how scared of sales, can implement them.

Of course, there will be difficult clients or people who don't want to hear how you can help them. Andersen provides strategies for getting past the gatekeepers to the decision makers. He reveals his research techniques, which are quite clever and even include looking at prospective customers' job postings to determine who in a company is or will be in a buyer position for his product.

When facing resistance from a potential client, Andersen realizes it's not always about him, his approach, or his product. I loved the following invaluable point he made: "Another way I like to approach these challenging situations is to remind myself that all these excuses mean the customer is probably protecting his current vendor. If he is being loyal to his current vendor, some day he will be loyal to me. Stay positive. " Personally, I know this is true as a business owner. If I have a vendor providing me with a good service at a good price, I feel loyal to that vendor and am not willing to change. Such clients may be resistant to change, but they are the ones you want because they are loyal. Andersen shows how persistence pays off in these situations. Sometimes he makes contact with customers who are not in need of his services right then, but years later, he secures business with them, and even if at first he doesn't get the level of business he wants, they often will give him some business as a trial and then he can work his way in to larger sales with them.

Perhaps what I liked most about Andersen's approaches is that he truly believes in being responsive to clients. I cannot stress enough how frustrated I feel when I send an email to someone who does not reply to me for several days. I am personally always very responsive to my clients and usually reply within hours if not minutes. Andersen points out that even if you don't have an answer to a client's problem or you can't take the time to respond to a question at that moment, a simple response like, "I'm on it," lets clients know you will get back to them and then they can quit worrying about their problem and go on to the next item on their to-do list until you do get back to them. In other words, Andersen is always in favor of reassuring the client that you will do what you say and provide reliable and quality service.

Altogether, Small Business Sales, WTF does take a lot of the fear and stress out of sales. I believe most readers will be pleasantly surprised by this book; they'll read Andersen's stories and examples and say to themselves, "I can do that," and even find ideas of their own popping into their heads as they build off of Andersen's advice. Whether you are a small business owner with absolutely no sales experience, are just starting out in sales, or have been in sales for years, there are plenty of nuggets of advice here that can make your sales process easier, more lucrative, and all around more enjoyable.

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Source by Tyler Tichelaar

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October 8, 2019
Sore Penis TLC – Help for Bruised Penile Tissue
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Bruises can be painful and a little disconcerting no matter where they appear on the human body, but when they show up on the penis, men might reasonably react with more than a little alarm. Thankfully, most cases of penile bruising are mild, and they tend to dissolve and disappear on their own, with a little supportive penis health care. But there are times when a bruised, sore penis merits a trip to the doctor for more advanced healing options.

Bruising Basics

The tissues of the penis are lined with blood. Deep channels inside the penis fill up with blood when a man is aroused, and this movement of fluid makes an erection possible. Even when a man isn’t focused on sex, however, the penis is nourished by blood flowing into thick veins and arteries that line the penis, as well as tiny capillaries that lie beneath the skin.

Both large blood vessels and the smaller channels can burst when they’re subjected to pressure or some other form of trauma, and when they burst, bruises are soon to follow, as the blood rushes out and flows freely beneath the skin. Penile trauma can come in many forms, but common causes of intimate bruising include:
- Surgical procedures;
- Rough or dry sex;
- Twisting motions during masturbation;
- Accidents or blunt trauma.
A typical bruise looks reddish when it first appears, but as the bruise heals and the blood is reabsorbed into nearby tissues, the skin can take on spectacular colors, including purple, green and yellow.

Cause for Concern

Some bruises are best handled with the help of an expert. For example, some bruises develop when a man hits his penis on something hard, like a partner’s pubic bone, and the impact can break delicate internal tissues. Such trauma won’t heal on its own, and it is often very painful, so incidents like this require a trip to the doctor’s office or ER.

Helping the Healing

An ordinary bruise that has no other complicating factors tends to disappear within a few weeks, no matter what a guy might do. Human physiology is adept at healing these sorts of damaged tissues, and the body’s cleanup crews head to the site mere minutes after the original injury and make sure that all is progressing as it should. There are some things men can do, however, to ensure that this process moves as quickly as it possibly can.

Allowing time for healing is vital, as continued pressure or friction on bruised tissues can allow yet more blood cells to escape, and the bruise might spread instead of disappearing. Even if a man isn’t experiencing pain, it might be best to avoid sexual activity until the discoloration begins to fade and the tissue returns to its normal color. If pain accompanies the bruising, letting the injured tissues rest is especially important.

Washcloths dipped in cool water can provide relief in the 24 to 48 hours following the injury, but in the days that follow, warm compresses can also help to speed healing. The warmth allows blood vessels to expand, so the damaged cells can be accessed and swept away as quickly as possible. A washcloth soaked in warm water, applied several times per day, should help the discoloration to fade.

Applying a high-quality a penis health creme (most experts recommend Man1 Man Oil) may also help to promote healing. While penile creams are not intended as a cure for damaged tissue, vital nutrients such as vitamin C can help to promote the restoration of circulatory tissue, while natural moisturizers such as shea butter keep the skin feeling soft, supple and responsive to the touch.

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Source by John Dugan

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October 8, 2019
Finding a Suitable Doctor

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It’s an unfortunate fact of life that many people who suffer from painful diseases, such as arthritis, tend to accept that their pain is inevitable, and leave it for as long as possible before seeking medical advice and/or attention.

This course of action is not to be recommended, as early treatment can certainly help, and of course save the sufferer years of needless pain. It is advisable to take some care when choosing a doctor, however, as not all medical professionals are best qualified to give advice on individual diseases-believe it or not, some of them are still of the opinion that arthritis is a disease that only occurs in the elderly. It is therefore important to find a doctor who has a good knowledge of your disability, and preferably one with a sympathetic ear as well.

When looking for a suitable doctor, remember that some of them who refer to themselves as specialists aren’t necessarily that, as they don’t have all the credentials to use the word. “U.S. News & World Report” estimated that around 30% of “specialists” were in this category. A doctor who has gone through formal specialty training, and has passed the necessary exams is a “diplomat” or a “board certified” specialist. Others who are so-called specialists might have quite a lot of expertise or experience, but have not met the requirements of the specialty board examiners.

Of course, you must remember that credentials are not everything. Quite often, you’ll find it helpful if you get a good referral from a friend, or even from someone else in the medical profession. It’s also quite often the case that the most sought after doctors are, naturally, the busiest, the result being that they have less time and, dare I say it, energy, to devote to each individual. It follows that the quality of care that you can expect to receive will be somewhat diminished.

When you do find a doctor with whom you feel you can have a good relationship, and you’re fairly sure that he can help you, there are some things that you can do yourself to make things easier all round.

Think beforehand about what you want to tell the doctor. It’s usually better to tell him/her orally, as some of them do not take kindly to seeing a long list of written items. Try not to take too long in explaining your symptoms, but make sure that you are specific. You can also ask questions if there are things that are still puzzling you.

Being able to communicate properly with your doctor is a great help-if you find that you’re not able to do so, it’s probably time to look around for another one.

Next!

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Source by Donnie Graham

Views: 0

October 8, 2019
Unbiased Renegade Network Marketer Review

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Renegade Network Marketer was written by someone who has been in and out of the MLM industry for nearly 20 years – Ann Sieg.

She started out in the old days of cold calling, bothering friends and family and inviting disinterested people to hotel meetings and into her own home.

Twenty years ago we didn’t have the internet, and everything has changed in the MLM industry since it came along.

It really is nice to find a course written by someone who has been in the business that long and isn’t afraid to admit that she nearly gave up on many occasions. Too often these kinds of courses are written by young men that are barely out of high school, hoping to impress people with scantily clad models spread out over a rented Ferrari. Ann’s book is nothing like that, if you are already saying “oh not another one”.

Renegade Network Marketer Review – The Pros

This course is different. It has been painstakingly written by someone who knows and has been through all the pitfalls of internet marketing and who tried every method known to man to become successful in MLM.

The Renegade Network Marketer review was written after she nearly gave up again but after she had one of those “Aha” moments.

There was nothing wrong with network/MLM business marketing model, it was how marketing was being taught that was at the root of most network marketer’s problems. It was the methods not the business.

So she set out to write this comprehensive course after realizing why network marketing was so frustrating and difficult. The number one problem was how to get the prospect to come to you, instead of you going after them! Now that was revolutionary! It is so ridiculously obvious.

When you do that the playing field becomes a much friendlier place, you never get rejected or fobbed off with excuses ever again. Your social life and your friends want to be around you again, because you don’t have to try and sell them on your latest and greatest opportunity. You go from defensive to offensive, negative to positive and it’s amazing how empowering a thriving business can be. You can’t wait to get out of bed in the morning!

The Renegade Marketer review has the tools and insight to help grow any network marketing business. It will help you generate leads and the tools to take you as far as you want to go with your business.

The Renegade Network Marketer, deservedly, gets many positive reviews from people who have gone from debt and depression to positive cashflow and success.

If you want a truly amazing system that will cram your funnel full of high quality prospects, take a look at the Renegade Network Marketer.

The Renegade Network Marketer contains a 143 page in-depth, manual that details the same formula the writer used to build her successful businesses bringing not streams, but floods of income.

Renegade Network Marketer is a must for anyone who wants to take a giant leap with their network marketing business.

Renegade Network Marketer Review – The Cons

Ann Sieg’s program is great. You will LEARN a lot. But you will still find yourself without a viable “process” or online marketing “system” to produces the results you need to grow your business.

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Source by Rob Fore

Views: 0

October 8, 2019
How Exactly Does The Salt Water Cure Work?

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The Salt Water Cure is one of the most effective cures for negative energy in Feng Shui. Many people question how it works. That question is a difficult one to answer satisfactorily for many. You must remember there are certain enhancements, cures or remedies in Feng Shui that require a leap of faith more than an exact scientific explanation.

The Salt Water Cure has been used for thousands of years by Feng Shui Masters. Salt Water has also been a integral part of religions around the world (or example its inclusion in Holy Water). As well, medically, doctors in the present have been using it for many different purposes including injecting it into patients who have frozen shoulder syndrome, and getting better results than with surgery. We know that is works because it has throughout time. However let me try to be a little scientific (and I mean a little as that is not my background!) Negative Energy fills the air from a number of sources.

Bad flying stars entering different cycles, previous owners or tenants, violence, arguments, ill health as well as power grids, computer and TVs (which all transmit positively charged ions) Salt Water cures release negative charged ions that neutralize positively charged ions. When you are by the sea or close to moving water in nature the air is filled with negatively charged ions, and we are hoping to duplicate or to create that incredible environment in your home. Some say that living in a environment charged with negative ions is the same as filling your body with nutritional food full of vitamins! You are surrounded by the best air possible.

Another option to increase the air quality and rid your environment of negative energy is with Himalayan Rock Salt Lamps, which work in the same way.They are made from salt crystal rocks and release negative ions when used. They are excellent when faced with health issues, and can be used in a variety of ways including:

Shape

Use a triangular lamp when you need the element of fire or round to help enhance the metal element

Colour

You can also combine colour therapy with these rock salt lamps by using; Red is the traditional colour that is good to helps with tiredness and low blood pressure. Yellow is Good for spiritual pursuits and those wishing to grow within themselves. Orange is for creative pursuits and freedom and Green is for adding adding balance to your life

The Salt Water Cure and Rock Salt Lamps for some defy explanation. But what harm can it do? Why not give it a try!

© 2008 Fay Chapple

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Source by Fay Chapple

Views: 0

October 8, 2019
Entrepreneurship Knowledge Services

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When an entrepreneur is starting a business he or she is faced with the requirement of several functions in which they might not be experts. They may know, for example, all there is to know about wholesale distribution but have no idea how to build a website.

Since most companies are started with very limited funds, many entrepreneurs are reluctant to set money aside to pay for consulting services to fill in their knowledge gaps. For example, many create a website from the many templates available. Some are even free.

Where the company website is concerned I feel that the use of existing templates is a false economy. The website functions as an online calling card and needs to put your best foot forward. For site visitors, seeing a format that they have seen before can reflect badly on you.

The amount of time required for the entrepreneur to become proficient enough to develop a quality website takes time away from tending to functions relating to product knowledge, operations and management. Contracting with a website development company could be the solution.

Websites, to be noticed, must go through the Search Engine Optimization (SEO) process. The purpose of SEO is to improve your website’s chances of ranking high in a search. The mechanism for doing this is complex and dynamic. This again is a very specialized function that is often beyond the capability of the business owner.

There are functions which may be grouped under the heading Entrepreneurship Knowledge Services that will present the company at its best. In addition to the website and SEO examples these can include Business Strategy Planning and Business Valuation Services.

Entrepreneurship Knowledge Services is a rich term covering what one needs to know to be a successful entrepreneur. There are other issues to be considered besides knowledge however. Do you have the right temperament? Do you have enough tolerance for risk? Can you acquire the funds to be a success?

My recent experience is that the cost of business services for the self-employed is going down. One of the reasons is the quality and economy of services from Indian consultants. My experience with two firms in India has been positive. This is simply my experience, and yours can be vastly different, but I got a substantial amount of website design for about $4,000 and SEO for about $2,000.

Your reaction may be that adding $6,000 to your startup expenses is prohibitive, but by farming this out the entrepreneur should find a quicker path to profitability.

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Source by John Vinturella

Views: 0

October 8, 2019
Climate Change: Its Ill-Effects on Health
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The temperature increase in the atmosphere is more specifically referred to as global warming. But the climate change is the term currently favored by scientists, as it explicitly includes not only Earth’s increasing global average temperature, but also the climate effects caused by this increase.

Any gas, which has the property of absorbing infrared radiation emitted from Earth’s surface and reradiating it back to Earth’s surface, is called greenhouse gas. Carbon dioxide, methane, and water vapor are the most important greenhouse gases. Other greenhouse gases include, but are not limited to, surface-level ozone, nitrous oxide, sulfur hexafluoride, hydro fluorocarbons, per fluorocarbons and chlorofluorocarbons.

Though a naturally occurring phenomenon, the greenhouse effect results in a warming of Earth’s surface and troposphere – the lowest layer of the atmosphere. Of the greenhouse gases, water vapor has the largest effect.

Some important causes of greenhouse effect include burning of fossil fuels such as coal, oil and natural gas, deforestation, increase in population, farming, and industrial wastes and landfills.

Greenhouse gases trap heat in the atmosphere. With higher than normal concentrations, they lead to unnatural warming. The main cause of the current global warming trend is human expansion of the greenhouse effect, a warming that results when the atmosphere traps heat radiating from Earth toward space.

Even a small global temperature increase could lead to troubling consequences like rising sea levels, population displacement, disruption to the food supply, flooding, and ill-effects on health. As a matter of fact, human health bears the greatest brunt of the consequences of the climate change.

Ill-effects of climate change on health –

Climate change can affect human health mainly in two ways: first, by changing the severity or frequency of health problems that are already affected by climate factors and second, by creating health problems in places where they have not previously occurred.

Effects of temperature increase –

Increasing concentrations of greenhouse gases lead to an increase of both average and extreme temperatures. This can compromise the body’s ability to regulate its temperature. Loss of internal temperature regulation can result in a cascade of illnesses, including heat cramps, heat exhaustion, heatstroke and hyperthermia in the presence of extreme heat, and hypothermia and frostbite in the presence of extreme cold. Temperature extremes can also worsen chronic conditions such as cardiovascular disease, respiratory disease, cerebro-vascular disease, and diabetes-related conditions.

People working outdoors, socially isolated, economically disadvantaged and those with chronic illnesses are more vulnerable to the impact of temperature increase.

Effects of air quality –

Climate change has modified weather patterns, which in turn have influenced the levels and location of outdoor air pollutants such as ground-level ozone (O3) and fine particulate matter. Increasing carbon dioxide (CO2) levels also promote the growth of plants that release airborne allergens. Higher pollen concentrations and longer pollen seasons can increase allergic sensitization and asthma episodes, thereby limiting productivity at work and school. Poor air quality, whether outdoors or indoors, can negatively affect the human respiratory and cardiovascular systems.

Effects of extreme events –

Climate change causes an increase in the occurrence and severity of some extreme events, which can have health impacts such as death or injury during an event, for example, drowning during floods. Health impacts can also occur before and after an extreme event, as individuals involved in activities such as disaster preparation and post-event cleanup put their health at risk. The severity and extent of health effects associated with extreme events depend on the physical impacts of the extreme events themselves.

Vector borne diseases –

Vector-borne diseases are transmitted by vectors, which include mosquitoes, ticks, and fleas. These vectors can carry infective pathogens such as viruses, bacteria, and protozoa, which can be transferred from one host (carrier) to another. The seasonality, distribution, and prevalence of vector-borne diseases are influenced significantly by climate. Climate change is likely to have both short- and long-term effects on vector-borne disease transmission and infection patterns, affecting both seasonal risk and disease occurrence over decades.

Water related diseases –

Climate change is expected to affect fresh and marine water resources in ways that will increase people’s exposure to water-related contaminants which cause illness. Water-related illnesses include waterborne diseases caused by pathogens such as bacteria, viruses, and protozoa. Water-related illnesses are also caused by toxins produced by certain harmful algae and by chemicals introduced into water sources by human activities. Exposure occurs through ingestion, direct contact with contaminated drinking or recreational water and through consumption of contaminated fish and sea food.

Effects on mental health –

Mental health consequences of climate change range from minimal stress and distress symptoms to clinical disorders such as anxiety, depression, post-traumatic stress, and suicidal tendencies. The children, elderly, women (especially pregnant and post-partum women), people with preexisting mental illness, economically disadvantaged, and homeless are more exposed to its mental health consequences.

Effects on food safety and quality –

Climate change is very likely to affect global, regional, and local food safety by disrupting food availability, decreasing access to food and making utilization more difficult. Higher concentrations of CO2 can lower the levels of protein and essential minerals in a number of widely consumed crops, including wheat, rice, and potatoes, with potentially negative implications for human nutrition. Poor nutritional quality of food is more likely to affect adversely the vulnerable sections of the population.

The bottom line –

Over the last 50 years, human activities have released sufficient quantities of carbon dioxide and other greenhouse gases to trap additional heat in the lower atmosphere and affect the global climate. According to WHO (World Health Organization):
- Climate change affects the social and environmental determinants of health – clean air, safe drinking water, sufficient food and secure shelter.
- Between 2030 and 2050, climate change is expected to cause approximately 250000 additional deaths per year, from malnutrition, malaria, diarrhea and heat stress.
So, in view of the serious repercussions of climate change on human health, we all have to make concerted efforts to reduce emissions of greenhouse gases through better transport, food and energy use choices so as to improve our health particularly through reduced air pollution.

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Source by Dr. Pran Rangan

Views: 0
October 8, 2019
6 Tips For Writing Successful Affiliate Newsletters

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Engaging readers and offering unique propositions in a convincing tone can maximize your earnings from affiliates. The challenge is acquiring a writing style that can elicit a response from subscribers to act on your call-to-action.

The specific action will depend on each affiliate, but at the end of the day, it is you who must compel readers to act!

The following are 6 tips for writing successful affiliate newsletters.

1. Know the demographic

Anticipate and meet the needs of your subscribers. Know the demographic better than they know themselves.

Consider why they are visiting your site and provide what you believe they are looking for. Any affiliate products you promote should be there as an answer to your subscribers' problems.

This means carefully selecting affiliates that are most likely to relate to subscribers. Do not associate with anyone simply because of a high payout. The more relevant your affiliates are, the better the chances of a subscriber taking action and becoming a customer.

2. Write effective yet uniform subject lines

The effectiveness of your subject line ultimately determines whether the rest of your content gets read but by maintaining a consistent format with your subject lines, subscribers will eventually recognize your emails in their inboxes and associate them with the positive attributes of your business.

Readers should be able to see your subject line and associate it with your brand before they even look into the content. Make subtle changes when necessary but generally, the less change the better.

Train subscribers to recognize your newsletters in their inboxes with consistent and uniform subject lines.

3. Provide additional reviews

Take the time to write additional reviews and guide prospective clients in the direction of corresponding affiliates. Smartly include resources that complement your own products or services to enhance the quality of content in congruence with those of your affiliates.

Essentially, this is what affiliate programs were created for. If a recommended product is purchased because of the encouragement from your newsletter, take it as a sign that your marketing strategies are working!

4. Remain relevant

Make sure that your content stays up to date on the latest programs offered by your affiliates. Utilize the new tools that are continuously being added to improve usability and enhance visual appeal for newsletters.

Small but consistent alterations or improvements will help maintain freshness in your newsletters.

Remember that it is important that you routinely monitor trends while exploring new opportunities to keep the content of your newsletters relevant.

5. Add variety

It may take a few trial runs to figure out which tone of voice works best with your content.

Different affiliate programs and varying factors will alter the effectiveness of your newsletters. Try out a few different combinations of content and strategy to find what attracts the attention of a wider audience.

6. Establish trust

Build a relationship and establish trust with readers based on genuine content. Loyal subscribers-turned-clients will drive the most traffic, provide link-backs, and recommend your site to others.

Promote transparency by disclosing all of your affiliates and put subscribers at ease, knowing exactly what they are supporting. Never promote a product that you don't believe in or bombard readers with too many ads. Honesty and full disclosure are necessary to build trust and encourage the use of referral links.

Affiliate newsletters offer information on a variety of products and services that allow for flexibility and originality in the methods of conducting business online. Ensure that yours is up to par by following these 6 tips when writing your next affiliate newsletter.

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Source by Gaurav.

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October 7, 2019