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  • 12 Benefits and 12 Challenges of Being an Entrepreneur

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    All over the world, people are breaking free from the traditional employment model and choosing to achieve business success as entrepreneurs. Will you be the next?

    Let’s start by covering 12 of the most commonly-mentioned benefits of being an entrepreneur to inspire you on your journey:

    1. You can choose your own schedule.

    2. You are free to travel.

    3. You can take sick days or vacation days whenever you need them.

    4. If there are necessary tasks you don’t enjoy or have time for, you can outsource them.

    5. You can select your own employees.

    6. Learning to be a better boss also teaches you to be a better employee.

    7. Your innovative ideas have a chance to shine unfettered.

    8. You do not have to wear a uniform or follow a company dress code.

    9. You enjoy better job security than most people.

    10. Entrepreneurship teaches you the benefits of hard work.

    11. You can always feed your curiosity by learning more about every aspect of your business.

    12. Your ambition can always drive you to greater heights and business success.

    As you can see, entrepreneurship is becoming popular because it comes with a whole new lifestyle for those who are willing to seize it.

    Of course, entrepreneurship isn’t all sunshine and freedom. According to the United States Small Business Association, a third of small businesses fail within the first two years, and more than half fail within the first five years.

    Not surprisingly, the challenges of entrepreneurship represent the flipside of the advantages we discussed above:

    1. Choosing your own schedule can result in wasted time without the proper time-management skills.

    2. Even while traveling, it may be necessary to handle work-related crises, because you are basically always “on call.”

    3. There are no paid sick days or vacation days, so you must decide how much each day off is worth to you.

    4. You are responsible for completing any tasks you can’t afford to outsource.

    5. Hiring employees means you must learn how to conduct interviews, uphold workers’ legal rights, and coordinate payroll.

    6. If you don’t yet have the leadership capabilities to direct others, you will be taking a crash course once you hire freelancers or employees.

    7. You must narrow all of your innovative ideas down to the ones that have the most potential to help you achieve business success.

    8. If you don’t maintain a professional appearance in person and online, it is sure to reflect poorly on your company.

    9. You are responsible for funding your business, even if you’re operating at a loss.

    10. Only results are profitable, not time clocked, so it’s possible you will work hard and still end up disappointed.

    11. You must be familiar with each aspect of how your business operates, including those which may not interest you, to ensure everything is running smoothly.

    12. Only you can motivate yourself to achieve business success.

    To sum it up, let’s say that with freedom comes responsibility. If you can’t handle one, you aren’t yet ready for the other.

    Of course, I don’t believe people should give up on their dreams. Just be sure to arm yourself with knowledge and understand what you are getting yourself into.

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    Source by Evelyn Gawlowska

    Views: 0

  • 4 Benefits of Using the Cash for Cars Service

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    Selling an old car is often a hectic and tiring process. There are many things that need to be sorted if you plan to find a buyer, such as making repairs, getting it serviced and having the proper paperwork. However, there is a much simpler solution to get rid of an old car and still get a little money for it. Let’s take a look at are a few of the top benefits of using the cash for cars service:

    Fast and easy cash

    Using the cash for cars service is likely to offer the quickest opportunity to earn a little money when it comes to selling an old car. They offer payment at the time of removing the car and will even take a car that is in a terrible condition and beyond repair. The neglected cars are still acceptable to these businesses because they are able to appreciate that there is still value in the many different components and materials that can be removed and reused.

    Efficient removals

    A further great benefit is the ability to use a service that removals a car for free. The alternative options like trades-ins or private selling often mean taking a car to a specific location, such as a dealership. This option may not be appropriate for everyone, especially for those cars that aren’t in a roadworthy condition. The cash for cars service will take on full responsibility of removing a car which can take place at a time that is convenient.

    Benefits the environment

    This type of service can have a major benefit to the environment because it can have a positive effect on the number of vehicles that are left to deteriorate on a landfill site. Over the long-term this can have a very negative impact on the environment. However, the more eco-friendly option is to salvage the many parts of a car which can easily be recycled. Also, any waste that is left over will be disposed of in a friendly manner.

    Less stress and trouble

    The option to use the cash for cars service is likely to be one of the less stressful options to get rid of something you no longer need. If you try to find a buyer for an old or neglected car, there is a need to complete the necessary repairs and get the body fixed to an acceptable standard. This can be a time-consuming process and cost money. Also, there is the need to have the relevant paperwork. However, when you are simply having the car removed from your property, there is no need to worry about repairs because it will be accepted as is.

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    Source by Leo Eigenberg

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  • Advantages and Disadvantages of Alternative Medicine

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    There are reasons why people chose alternative medicine and reasons why they avoid it, preferring conventional medicine. Alternative medicine is safer than standard health treatments and usually works. It’s true that it can’t be used in severe conditions like car accidents or other severe emergencies, but be that as it may, there are enough situations in which alternative medicine is recommended. When it comes to emotional and spiritual needs, non-conventional medicine may come up with the solution. Furthermore, it’s better for preventing illnesses than standard medicine. More and more physicians nowadays agree upon the benefits of alternative medicine and also even advise their clients to choose the best natural treatment for them.

    One of the advantages of alternative medicine is that it encompasses a broad range of therapies, treatments and products, thus the search for obtaining positive results doesn’t flow on a narrow path at all.

    A pretty important disadvantage states the idea that, even though the expenses of using acupuncture or chiropractic are sometimes covered by health insurances, the majority of alternative treatments are not reimbursed.

    There are certain risks that come along with the usage of natural remedies. Despite the use of herbs throughout the years and even ancient times, not all of them have been studied regarding their safety and efficiency. There are issues concerning their purity and their possible interaction with other substances related to conventional therapies. The majority of information regarding herbs have been perpetuated throughout history and with the help of tradition. Many people assume that herbal medicines are better than synthetic drugs simply because, well, they are natural and not synthetic, therefore present no risk. But they are not risk free; they can do more harm than good if taken without having the details of their effects over the body.

    People might abuse of natural medicines the same way as they do it in the case of synthetic drugs. They have the misconception that if unconventional medicine consists of herbal products which are natural, then there is no harm done if they triple the dosage or more. This is totally wrong and can have serious consequences. Take vitamins for example. They are just vitamins, right? They can’t possibly do any damage inside the body. But they do. Vitamin overdosing or vitamin toxicity can lead to unpleasant effects depending on the vitamin that has been taken one too many times. Vitamin A over dosage can cause liver problems, osteoporosis, hair loss and other dangerous effects and Hypervitaminosis D leads to dehydration, vomiting, anorexia and even kidney stones.

    An advantage of using herbal remedies concerns the effectiveness related with chronic health issues that don’t respond well or even at all to traditional medicines. If long term medication is needed, then herbs are pretty much safer than conventional drugs. The alternative medicine industry takes advantage from this and keeps evolving and developing due to the constant need for natural remedies.

    Another advantage is the low cost of herbal products compared to synthetic drugs which are highly priced for the simple reason that researching and testing the products is expensive. Furthermore, herbal products can be bought without a prescription and are easy to procure. The availability of natural remedies is outstanding; chamomile for example can be easily picked out from a nearby field.

    The advantages of using herbal medicines are numerous, but so are the disadvantages. The best idea would be to consider modern medicine according to the severity of the illness, to consult a physician upon the proper medication and dosage and if you do chose the alternative medicine, try to gather enough information upon both kinds of treatments, natural or synthetic, so you may reassure yourself that you took the right decision to balance your health situation.

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    Source by Peter Rosenblum

    Views: 0

  • How to Make Money Online: A Beginners Guide to Earn From Home

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    How To Make Money Online

    Making money online is NOT EASY at all. But it’s NOT THAT DIFFICULT too, if you are following a proper path. Without these following three things making money online will always remain a dream for you:-

    • Hard work
    • Perseverance
    • Patience

    If you think you have got the above mentioned three things, then let’s jump right into the topic.

    Below are some of the most authentic and legit ways to make money online

    Freelancing

    What is Freelancing?

    If you are into making money online, you must have heard the term Freelancing. But what does it really mean? Freelancing means working on a contract basis rather than on a regular basis for a company or organization and getting paid for hour of work, days of work or per project.

    YouTube

    Now a day You-tube is booming like anything. More and more people are coming to YouTube to find a solution to their problem, to learn something new and to entertain themselves. With this increasing popularity YouTube is also becoming a money making machine for content creators. Yes! In case you don’t know you can earn a decent amount of money by creating YouTube videos. Although YouTube videos don’t pay by themselves, you can make money by placing Google AdSense ads on your videos (of course there are other ways to make money on YouTube but for now we will stick to Google AdSense). The more views and clicks your ads get the more money you will make.

    Blogging

    Blogging basically means writing posts on any niches on the internet, which are updated frequently. You can write on different niches which include but not limited to personal journals, News, Technology, Health and Fitness, Gaming, Parenting or any other topic you are interested in.

    Affiliate Marketing

    These days almost every product is available online, whether it is as small as a needle or as big as a car, everything is available online. And people are inclining more and more towards buying products from online stores may be because of the easy accessibility of products and convenient home delivery system.

    These online stores need to advertise their products in some way and affiliate marketing is one of the many ways they promote their products. So affiliate marketing is a form of advertisement in which the affiliate (in this case you) promotes the products from different online store in his/her blog or website through a unique link (generally referred as affiliate link). The affiliate gets a commission when someone buys a product through that link then (generally some percentage of the price of the purchased product).

    Almost every big online store has an affiliate program which you can join to promote their products in your website and get a commission in return if someone buys from your affiliate link.

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    Source by Manas Ranjan Meher

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  • Addiction To Unrequited Love

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    The Torchbearer – S/he will love me one day

    It sounds silly for one to be addicted to unrequited love, but it can sometimes be the result of growing up in a household where love was either conditional or not consistent. As a child, the “torchbearer,” may have been always trying to win the love, praise or affection from a parent (or someone else influential) who was unavailable, abusive or failed to provide proper nurturing…. or the child could have witnessed one parent in a sort of unrequited love relationship with the other and could have taken that energy on. If it wasn’t an issue of childhood environment, then possibly some sort of other trauma occurred to upset the torchbearer’s self-esteem and their ability to feel safe receiving love. It can also result from a sudden and unexpected separation, betrayal, health, or appearance issue.

    At an existential level, the torchbearer may have developed a belief that they are not worthy of love and they may find themselves attracted to love situations that seem to keep them stuck in this dynamic: loving someone, but not able to fully receive love back. Although the person feels unworthy of love on some level, often they know they are worthy on another level, which the torchbearer then may become confused as to why they stay addicted to an unavailable person. The relationship then becomes about fantasy, idealization, avoidance, or a love-hate relationship ensues where the addict both loves and disapproves of the object of their devotion.

    According to love addiction expert Susan Peabody, the main categories of love addictions include:

    • obsessed love addicts: obsess and can’t let go even if their partners are unavailable or abusive
    • codependent love addiction: needy to please partner for sense of self
    • narcissistic love addicts: take advantage of their partner and can act disinterested, selfish or abusive and yet still feel addicted to partner and can’t let go
    • ambivalent love addicts: this category includes unrequited love addicts (also known as “torch-bearers”), saboteurs, seductive withholders, and romance addicts. The main goal through this kind of love addiction is the avoidance of true deep emotional intimacy and bonding. These addicts crave love and affection, but are afraid to get too close at the same time.

    Unrequited love addicts are part of the category of Ambivalent Love Addicts. Susan Peabody was the first to create the term “Ambivalent Love Addiction”. Her book “Addiction to Love: Overcoming Obsession and Dependency in Relationships,” is an amazing book for anyone wishing to learn more about love addiction.

    To be an ambivalent love addict, or torchbearer, means that one deeply craves love, intimacy, commitment, and unconditional love. However, at the same time, one has fears of relating deeply to another person. Such love addicts can end up pushing love away or holding it at a distance. Subconsciously, it can feel much safer for these individuals to love someone who isn’t fully there or who doesn’t want a full-on commitment. Picking an individual who is married, committed to another, distant, a player, a saboteur, or a sex addict may act to help the torchbearer avoid a true relationship. Some torchbearers end up addicted to friends or colleagues and hope the relationship will become something more.

    With many of the torchbearers that I have read, I find there is usually an excuse to continue chasing the love interest. However, there is also always a counterproductive excuse for never letting the love interest know their real feelings. It is even possible that if the object of infatuation actually returned affection or expressed desire for commitment towards the love addict, the love addict might not crave the interest anymore. One popular excuse that I have heard reads something like: “getting what I wanted or asked for took too long, therefore I no longer trust the love interest anymore, so I no longer want a relationship.” Once the love interest gives up, separation anxiety sets in again. Why does this occur? An illusion has been broken and the person idolized has become more human and less of a challenge to the ego.

    The torchbearer runs the risk that even if they obtain the object of their desire they may not achieve the closeness or intimacy they desire unless they change why they were addicted in the first place. Sometimes the addiction simply changes. An addict may transform from a torchbearer into a seductive withholder. They can even start becoming a codependent love addict if the once unrequited love relationship begins to become real.

    So, how do you know if you are addicted to unrequited love?

    What are the symptoms? The symptoms listed below are not comprehensive, but ones I typically see with clients (usually women):

    • Do you obsess over or find yourself only attracted to love interests who are not available in some way or who are married, playing you, who are “just friends,” or have left you?
    • Do you fear communication or to let the person know your interest in them, feelings, and other basic questions for fear of rejection or to keep the fantasy going? Or do you find yourself communicating but unable to accept a lack of response or a non-commital response without hoping if you wait long enough you will be wholly wanted?
    • Do you suffer in silence while you hold adoration towards someone who doesn’t really know? Some unrequited love addicts pursue their interests opening and ardently, but others can hold torches for people who they will not let themselves get close to nor let themselves be revealed in any real way.
    • Do you expect your love interest to be psychic/empathic and to just know and interpret your feelings and needs, even though there has been no grounded communication? Are you living out your relationship psychically or vicariously through “signs” or empathic feelings that the other person may be thinking about you, even if there is no contact?
    • Do you find yourself always hoping and waiting for the other person to make an interest in you known?
    • Can you never feel “close” in a real way to the person you are holding a torch for?
    • Are you always living out the relationship in your head?
    • Are you continually asking yourself many questions, wondering about the other person feelings and intentions (or potential future intentions) without ever grounding anything to test to see if any fantasies are real?
    • Do you have other addictions, such as to sex, psychics, alcohol etc?
    • Do you feel you cannot let go of the love interest even though it is not making you feel loved? Do feel powerless to stop at will.
    • Is the preoccupation with this interest having a more negative affect on you spiritually, financially and other ways than positive? In the end, are you losing more than you gain?
    • Do you have a history of being hurt or obsessing on lack of love, attention or approval by a parent or someone else influential in your earlier life?
    • For those with less intense expressions of this addiction: are you confused why you only seem to attract or are attracted to unavailable people or people who are not 100% wanting a relationship? And with this, do you feel bored with people who are into you or once a relationship starts to develop? Does it seem that all the people who would be right and loving towards you, you cannot “fall in love” with?

    If you have an “interest” that you crave but are afraid to reach out to in any real and genuine way for fear of rejection, then you might be addicted to unrequited love. You may also be addicted if there is an underlying knowledge that expressing your wants and needs would not be appropriate. I’ve talked to many clients who are totally engaged with these types of interests, sometimes even sexually. But, usually they know on some level there are certain things they cannot ask/dare put forward cause the relationship is casual though they want something more. Though the “craving” is not always required, this article is mostly written for the hard core unrequited love addict.

    Here is an example of one kind of non-communicative unrequited love addict who does have some relationship and interaction with her love interest:

    A woman starts to like an attractive man. They meet and there is some flirting — the man seems interested to the woman. Information is exchanged followed by mixed signals that mark the relationship. The woman starts obsessing and fantasizing about having a relationship with the man. However, the man won’t make a clear move and the woman ends up doing most of the contacting to keep interaction ongoing. The woman acts casual because she wants the man to make his interest known first. She is getting some cues of affection and indication of interest, but it’s kept superficial and she is always unsure. This goes on for some time, sometimes months, and she starts thinking “Does this guy really want a relationship or am I just casual or a friend?” Despite feeling a sense of unknowing and distress, the woman will never risk asking to find out. She starts asking advice from other friends who tell her to forget about the man, but she hangs on in hope he will ask for a real date or commitment or show he cares.

    The man is simply not putting out vibe of wanting a full-on relationship. However, she starts to fantasize that maybe he is just scared, can’t communicate or is insecure. She fantasizes that he will start to be more demonstrative or want something more if she can just hang in or never upset the status quo. She even wonders, “should I say something or make a move”, but something inside is telling her it’s not safe to tell this person how she feels because they are not on the same page, so she withholds keeps holding a torch for this person. She finds out the man has started to pursue someone else and she feels upset and feels betrayed. But, still, she has never had clear indication they are in a “relationship.”

    In the worst cases of unrequited love addiction I have seen, the client is addicted to psychics, using spell casters to cast spells to make their love more available, or are even asking for healing sessions on the person they are addicted to hoping healing something in their love interest will change the reality of what is going on.

    What Can You Do If This Sounds Like You?

    Often, I see two main themes running in these relationships: fear of true communication (or fear of accepting a communication or lack there of), and fear of vulnerability & rejection. Many times I also recommend torchbearers learn how to set boundaries and how to respect others boundaries. If the torchbearer is holding on waiting for a “sign” or demonstration from the love object, afraid of giving up, learning communication would help with getting out of fantasizing a relationship and making it more real. In the least, the torchbearer can get closure, if the love addict’s desires are not reciprocated.

    Getting closure isn’t always an easy thing for a love addict. It is often considered to be a harsh rejection. Many frightened unrequited love addicts wish to avoid being hurt at all costs. However, with this cost, these love addicts avoid true intimacy and relationships.

    Most unrequited love clients I work with have a shut down throat chakra. They may have been raised or learned through some experience that expressing feelings or needs is a burden on others, a sign of weakness, inferiority or something to be afraid of. Codependent types are afraid to cause any sort of confrontation or rejection for themselves. However, the only way out is through. The crux is that this dynamic is used to avoid another hurt or rejection and this continues the cycle of avoiding true commitment, intimacy and bonding.

    Step 1: Communication With Yourself

    The first step is for the torchbearers to ask themselves what they truly want from a relationship. What is their vision of how they want to be loved and committed to? This step may be one of the hardest. The unrequited love addict may be so used to avoiding confrontation that asking them to figure out what they want and need seems strange. Torchbearers ask themselves “How do I get someone who doesn’t care to do so? How can I be better? More lovable?” Simply leaving an unrequited love may not solve the problem either. It may just transfer the love addiction from one of pursuing the unrequited love interest to holding a torch and suffering in silence while pining after the loss. They may remain stuck, wondering if maybe this person is still missing them or thinking of them and it gives them hope for reconciliation.

    Step 2: Communication With Your Love Interest

    If communication is possible to ask for closure, this is the next step. I recommend asking in direct ways and not just looking for “signs.” State what you want out of love and a relationship, and ask the object of your affection if they feel they will ever be able to give it. Risk hearing the truth and risk rejection. This helps break the fantasy and though may be incredibly painful, it is the next step towards risking true intimacy and attracting the right relationship and breaking through all the fears that prevent it from coming. The whole idea of love addiction is the belief that without love one is nothing. If one can risk losing love and still see themselves as whole, then one can start going into relationships with sense of self as a sole identity which another can complement, rather than feeling another will complete them.

    Fear of intimacy (getting to know someone deeply), commitment, communication, rejection, boundaries, and confrontation needs to be challenged. Love addicts can also seem like perpetual victims or trauma junkies. So healing the need to be a victim is key too.

    Taking on the challenge of learning to set boundaries, risk confrontation and rejection, to communicate ones wants and needs (and listening to another’s – which this might be the real fear) may seem overwhelming. But, it is the only way out. All of this should be targeted, in addition to working on childhood issues, which implanted some of these fears and patterns.

    Step 3: Accepting What Is Communicated Back or Any Lack Of A Response

    Sometimes, the love addict at this stage may have been totally clear with their love interest what they want and they still feeling or receiving mixed signals. The person of their infatuation may be ambivalent, stringing them along, or afraid to just be honest and give them the closure they need. Sometimes there may be a lack of response — ie: an email is sent to the love object who appears to be avoiding sending a response back. In these cases, aim for setting a boundary for yourself on how long you will wait for what you need and stick to it. Be willing to recognize when you need to either end a relationship or at least bring it down to a more casual and detached level while you pursue other options.

    For those who find they are always making clear what they want and are still waiting to receive it or feeling unheard, the lesson may be in knowing when its time to stop voicing your needs and wants realizing they will not be met or cared for. Just affirm to yourself as much as you can that you can and are willing to find someone who can meet your wants and needs.

    Step 4: Changing and Challenging One’s Views on Love

    I also recommend changing how one views love. There is something self-absorbed in all the withholding and holding on. It is focused on fear and self-protection instead of love or generosity and true interest in another person and their needs and feelings. Many love addicts actually fool themselves into thinking their co-dependence is proof that they are being more loving than anything else. However, love is about extending and exposing oneself in the face of rejection and providing a safe and open place for someone else to extend and expose themselves. Love is not manipulative, wanting to change people or situations or waiting for such situations or people to change.

    Love is not about being a martyr either. If you can’t take a risk to know anyone else or have them tell you their wants and needs, or accept or listen when they are not on the same page, how can you expect someone to care and listen concerning your own wants and needs?

    Not all unrequited love addicts are afraid to state their wants, needs, and boundaries. But, often what can happen is the torchbearer is always stating needs and boundaries and they are not listening to what is being conveyed back. They keep hoping the love object will change, mature, or outgrow his detached stance.

    A Few Self-Help Healing Tools

    While one can always benefit from professional therapies, coaching, and alternative healing sessions geared towards transmuting thought patterns, there are a few healing tools that can be used to assist recovery from love addictions (feel free to look for others as I only mention a few here).

    If one has ever used “flower essences” before (a form of homeopathy), Australian Bush Flower Essences (www.abfeusa.com for more information) has a “Relationship Essence” which contains the following:

    • Boab: helps bring change, helps clears negative core patterns that are rooted in family and which are inherited. Can also help clear negative lines of karma that exist between individuals and past life influence.
    • Bluebell: is for those who cut themselves off from their feelings and helps to open the heart and to disolve greed and rigidity. Emotions are present but withheld and there is even fear of expressing positive emotions such as joy and love, etc through operation of fear that there is just not enough and they can’t survive if they let go of all they hold onto.
    • Bottlebrush: helps one to resolve mother issues and helps one embrace major life changes. It brushes away the past allowing individuals to move on and go forward.
    • Bush Gardenia: helps one to renew passion and interest in relationships. Helps with intimacy, and resolving where there is too much self-interest or lack of awareness in a partnership.
    • Dagger Hakea: Is for helping on to release resentments, bitterness and grudges.
    • Flannel Flower: is for those who fear emotional or physical intimacy, getting too close and who have a hard time maintaining personal boundaries. Helps one to garner trust to express ones innermost feelings.
    • Red Helmet Orchid: Helps for resolving father issues, probelms with confrontation or authority.
    • Red Suva Frangipani: Is for the rocky relationship that is challenged and is also for resolving deep sense of loss and sadness when a relationship is in trouble or has ended. Helps to heal that feeling of Wedding Bush: Is for issues with commitment to a relationship, job, goal etc. It can be used for individuals who tend to flit from one relationship to another, or for those who leave relationships when the crush phase or initial attraction has diminished.

    A book I highly recommend is Addiction to Love: Overcoming Obsession and Dependency in Relationships by Susan Peabody (co-founder of LAA).

    Emotional Freedom Technique (EFT) is another tool that can help with love addictions. EFT can be easy to learn for free from demonstrations on YouTube or free downloads on various sites.

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    Source by Mandy Peterson

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • Dousing the Flames of Marital Conflict

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    Conflicts in marriage are endemic. Because this is a union of two distinct individuals each with his or her own likes, dislikes, prejudices and pet peeves, conflicts are built into the marriage packet. As the famous evangelist Billy Graham once said, “For a married couple to expect perfection in each other is unrealistic. The unblemished ideal exists only in ‘happily-ever-after’ fairy tales. ‘Happily incompatible’ is a good adjustment.”

    No human relationship can exist in a permanent state of happiness, and conflicts need not be viewed as a sign of instability or impending rupture of marriage. Couples need to master the art of quarreling constructively and resolving all conflicts positively. A mature approach will increase understanding and trust, and strengthen their relationship. However this depends on their level of commitment to each other.

    Areas of conflict:

    o Finance: In this consumer-oriented society of today, money or the lack of it can lead to conflict. Spouses have different spending habits. Overspending or unnecessary spending by one partner can upset the family budget, leaving less money for essentials. Entertainment, alcohol, consumer goods can eat into one’s pocket. Similarly miserliness will also trigger conflict.

    o When the needs, wants and desires of one partner are not met, there is a tendency to be irritable or argumentative over trifles.

    o Domination: When one partner is excluded from the decisions that affect them both, friction is bound to arise. Similarly, procrastination by one partner on issues that need urgent decisions can be annoying.

    o In-laws: Too much interference or over dependence of in-laws can become a bone of contention. Unfair references and comparisons lead to quarrels.

    o Children: Different styles of parenting or lack of proper parenting skills can result in heated arguments.

    o Sex: Husbands and wives have exclusive conjugal rights over their partners. Depriving a spouse of normal sexual activity creates tension in the relationship.

    o Working wives: Some women with high tech jobs may not have quality time to spend with husband and children. Stress, fatigue or overwork can sap them of strength and put them in an irritable frame of mind.

    o Habits: Drinking, smoking, gambling or drug taking are frequent causes of conflict.

    o Social activities. Time consuming parties or games leave very little time to spend with each other.

    o Physical and emotional abuse.

    o Self-centeredness.

    o Secrecy: Keeping important secrets from each other is a breach of trust.

    o Infidelity.

    The mark of a good marriage is not the absence of conflict, but how each partner deals with the problem. Conflict is like an ember with the potential to spark into a flame, and if not doused in time, can blaze into a conflagration. The foremost thing to remember is that it is not a battle between enemies. It is just a disagreement between spouses who have promised to love and cherish each other till the end of their lives.

    “Many marriages would be better if both husband and wife realize that they are on the same side,” says Zig Ziglar.

    The aim must be to diffuse the situation by proper resolution, so that it does not crop up again and again.

    There are two options available.

    1.The Negative Approach which will generate hostility.

    2.The Positive Approach which will make the bonds of marriage stronger.

    Negative Approach:

    – One partner personalizes the problem and treats it as an attack. Women are more prone to this approach. They withdraw into themselves and wallow in self pity. Withdrawal may be physical, sexual or emotional. Breach of communication follows. This is a dangerous trend. A trivial problem festers in the mind until it assumes gigantic proportions.

    – Angry reactions like yelling, crying, abuse, sarcasm, insults or even violence are disastrous. The idea obviously is to hurt the other person while defending one’s self in the blame game.

    As Broderick said, “Couples who vent their anger and do nothing to get at its cause and cure are committing marital suicide.”

    Positive Approach:

    1. Couples should never communicate when angry. They should first think things over calmly by themselves and then discuss the issue. Privacy is important. Discussions should not take place in the presence of their children or relatives, but in a quiet place where there will be no interruptions. They must bear in mind at all times that they are allies and not adversaries. There must be eye contact throughout the discussion. Respect for each other’s feelings is important. So the tone of voice and body language must be appropriate. Listening carefully to the other’s point of view is showing respect. Questions and clarifications are in order. It is also a time to share one’s genuine hurts and frustrations. Generalizations like ‘You always find fault’ or ‘You never listen’ are not helpful.

    2. The core issue must be tackled. It is important to define and discuss only the problem that started the conflict. Is the problem repetitive? Is there a recurring pattern? If so, why has the problem not been resolved before? There should be no deviation into unrelated issues. Old problems must not be dredged up and recycled to score a point.

    3. Finance can be a contentious subject. Bad financial habits must be mended. Budgeting one’s income is important. If expenses go beyond the budgeted amount, there should be a discussion on how best to make good the deficit. Honest conversations about purchases, savings and overspending will help. It might require lowering one’s standard of living or finding other ways of income generation.

    4. Sex is an important aspect of marriage. Withholding sex by one partner as a means of punishing the other, is hurtful. Sex enhances intimacy and reconciliation.

    5. Spouses must take responsibility for their contribution to the problem. They should be willing to change their behaviour if necessary. Owning up faults and admitting their weaknesses will diffuse tension. Sometimes it may even be necessary to give into the partner’s wishes, even though not fully agreeable. It is important to focus on what is right and not on who is right. Compromise is by no means weakness. It reflects strength and helps resolve the problem permanently.

    6. Forgiveness is the most important salve that will heal the hurt of conflict. Couples should be generous in forgiving each other’s faults. It may not be easy, but it is always better to get it over with and move on.

    Conflicts in marriage are inevitable. Fault finding and negativity can destroy and tear apart relationships. ‘Let not the sun go down upon your wrath,’ advises Scripture. With proper communication, tolerance and commitment, most conflicts can be resolved.

    As Alexander Perry said, “The ultimate test of a relationship is to disagree but to hold hands.”

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    Source by Eva Bell

    Views: 0

  • Free Winning Mass Cash Tips

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    Massachusetts happens to be one of the most populated states in America despite of its size. Boston happens to be one of the most beautiful cities filled with rich history, culture, and considered as the ‘Cradle of Liberty.’ It is by far one of the homes of the biggest lotto players earning the name Mass Cash.

    Mass Cash is a 5/35 lotto game with a one hundred thousand-dollar jackpot. It may not be impressive for most, yet having a hundred grand can and will make anyone smile regardless. The probability in winning the cool hundred grand is 1 in 324,632, which can be translated as anyone’s game with a good chance of winning than even Powerball.

    As for tips, this odd-numbered game would require some careful planning and checking on past winning numbers. With a state that lives in history, it can be a great tool for winning the prize. Second and third place winners can pretty much get their money back.

    Starting with the odd-even tactic for Mass Cash would be a good choice to even the playing field of a 2/3, 3/2 combination. Checking on the past winning numbers (even dated as far back as 1955) can be a chore at times, yet the high probability of the numbers showing up again would be somewhere close to seventy percent.

    Using the High-Low combination on Mass Cash can be tricky at times yet still useful, regardless of which side the middlemost number should go would sometimes be the deciding factor on getting a proper combination. A quick way in doing so is to avoid integers, meaning anything that has a multiple of 35 (five and seven respectively). The general rule of thumb from experienced lotto players and probably even some mathematicians would always be to expect the expected, not the other way around.

    Group matches are another great way in determining a proper combination, basing it on a set group/s that a player has established. This is where history can tell, which number can be used as a replacement for a potential cold number. Beware, though, as what may be considered as a cold number might turn up, yet the chances of it ending the losing streak would be rare.

    Talking about history, a repeat hit may occur at more than fifty percent at the time. Mass Cash has one of the longest lists of winning numbers that would sometimes repeat itself. With regards to these numbers, sometimes a combination of using a group number would be like playing poker if needed to change some cards.

    Playing Mass Cash is a lotto game that would mean that everyone’s a winner. From getting some of the money back to getting the one hundred thousand is to know and have a right mindset once the player lines up to the betting booth. Mass Cash is an ideal way on being a thousand dollars richer, and if given some thought on how to use the money would be beneficial. Just because the jackpot is small doesn’t mean it’s useless.

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    Source by Chris S Malcolm

    Views: 0

  • 3 Obscure APA Writing Style Rules You Should Know

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    Many students are required to submit essays, research papers, and other assignments written in APA writing style. Academic papers written in APA style of writing should strictly follow APA guidelines even those obscure ones to score good grades. Using APA Writing style requires more than just the form of references and citations. Some complex requirements may be unknown for those who are not familiar with APA writing style or have some experience using this style when preparing their academic papers. Below are the three obscure APA rules you should know:

    Prefixes in APA Writing Style

    A big part of using APA writing style is the proper use of prefixes. It is common to use hyphens after prefixes in casual English. However, this is against APA style of Writing. Words such as underdevelopment, hypertext, underscore should not be hyphenated when writing an academic paper using APA style of writing. There are certain circumstances that you will be allowed to use prefixes when writing an academic paper using APA style. When using the prefix self-, you should always add prefixes for example self-esteem, self-employment among others. On the same note, you are allowed to use a hyphen when the word after the prefix is a proper noun or number.

    Anthropomorphism in APA style of writing

    Anthropomorphism refers to a situation where a writer ascribes human traits or action to non-living things. Anthropomorphism is commonly used in all levels of study when writing an academic paper. Many tutors, professors, or reviewers may not bother to mention it; however, it should be avoided when writing an academic paper. Examples of most commonly used anthropomorphism include “This article examines… ” or “This paper discusses… ” Be as it may, it is not technically possible for a paper to discuss anything. Therefore, the best alternative is to say “The researcher discussed… ” or “… is discussed in this paper.”

    Numbers in APA Writing Style

    Many students and scholars are confused by the use of numbers when writing documents using APA style. Many students and scholars are familiar with numbering rules in APA style, but they end up misusing them. It is important to note that you should spell out numbers between one through ten when you include in a paper formatted in APA style of writing. For example, you should not write ” It took 7 years for me to understand how to cite a paper using APA.” Instead, write, “It took seven years for me to understand how to cite a paper using APA.”

    Tips for proper formatting and editing a document using APA

    It is important to obtain a copy of APA writing style guidelines and review it thoroughly before writing an academic writing paper. You obtain them from popular websites such as Purdue OWL and reputable universities writing centers. You can also get help from professional writers and editors that can help you format your academic paper or book in APA style of writing.

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    Source by Johny Evans

    Views: 0

  • The Importance of Excellent Customer Service

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    Having excellent customer service is vital for the success of any business. The level of satisfaction of a customer reflects the services he or she received, which also stands for the grade of the business.

    A disenchanted customer does not necessarily mean the business or the services received are a failure. The business may not have done something to make their customers fume at them, but something related to the business or service made that person mad.

    So to make things easier for businesses, companies are willing to extend a helping hand by teaching excellent customer service. They have personnel who can teach your organization how to be the best in all of their tasks.

    A happy customer will always come back to your organization, which helps a lot in promoting your line of business to others. People often look for good treatment over good service.

    Some people want their emotions in check, which businesses should consider highly since customers deserve to get their money’s worth. According to online website Forbes, “Words alone are very powerful and they a big influence what your employees and customers think. If you don’t set both of these groups’ expectations up front, your company will never be able to excel in customer service”.

    Encouraging feedback within your organization is also a good call to make because not only do you foster openness, you also make others believe that you are there for their best interests. The article added that mistakes should be admitted. “Once you admit it, the customer will be happier”.

    Following what the customer wants and needs while looking out for what’s best for your company ensures success on different levels. For one, excellent customer service is just beyond the horizon. It seems so hard to pull off but in reality, all you need to do is call experts for the job.

    Even big corporations need someone to teach them the ropes in handling people. That’s why experts are invited to give talks to even big bosses who may need a refresher. Since times change, the wants and needs of customers have also changed.

    Have someone teach you people handling. Having a good customer relationship is where all good things stem from. Whether it’s an online or offline business, with or without direct physical contact between client and service provider, experts can provide you with all the information in providing expert and excellent customer service.

    They know that times are changing pretty fast and can make sure that things will positively in place for you. The world is growing and so are their needs and wants. They have to be addressed so they have something to look forward to whenever they come back to avail a business’ services.

    The right step is always the next. No matter how complicated things may be, the customer is always right. To facilitate them more, to be tagged as an organization that practices excellent customer service all the time, the proper organization should be hired for the job.

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    Source by Rhonadale Florentino

    Views: 0