Tag: Proof

  • Why Sage Hosting Is A Real Big Thing For Tech-Savvy Accountants and CPAs

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    The modern accounting world is the proof that technology accelerates every industry it touches. Whether it be data or relationship with clients, advanced accounting software is efficient enough to handle it all. Before the emergence of cloud technology, CPAs and accountants were handling their complex financial data on spreadsheets. But, it is hard for them to claim better results with spreadsheets, and that’s when the need for a reliable cloud-based accounting software come to the fore.

    Sage 50 Cloud is a familiar name among tech-savvy accountants and CPAs, who prefer technology to get expected results. From small businesses to huge enterprises, entrepreneurs to individual professionals, the hosted solution has worked exceedingly well for everyone. The major reason behind the popularity of Sage hosting solutions is flexibility, which allows firms to streamline complex accounting tasks smoothly. The hosted software not only minimize the overall cost but also bring productivity into your business.

    There is plenty of other accounting software in the market that has the same set of features, but Sage gains the slight edge due to its cost-efficient pricing solutions. The hosting feature of Sage is also one major factor that makes it future ready. Let’s discuss further factors that justify the name of Sage in the accounting world. In short, here are the benefits of hosting your Sage to the cloud.

    1. Mobile Device Compatibility to Focus on Core Business Goals:

      Sage, when hosted to the cloud, ensures that you can access your data from any location at any time and with any device. You are able to achieve better results when you enjoy doing your work. The hosted application allows you to work according to your comfort zone, which means you can complete tasks more efficiently. It is not less than a perk for technology-oriented accountants to have the comfort of the place and satisfaction of AI while handling complex accounts.

    2. Supreme Operations to Avail Professional Growth:

      The presence of cloud help businesses to think beyond accounting hassles as the hosted accounting application is versed enough to take care of it. Accountants and CPAs can strategize new ways to expand their services globally or, simply think about resources management. There are lots of other tasks that they can handle in the meantime. Dedicated server, timely software upgrades and automated integration processes are some of the features that help accounting firms to claim professional growth.

    3. Updated Technology to Stay Ahead of Market Game:

      In today’s competitive market world, it is hard to stay at the top always but not impossible. Accounting firms can find a sustainable place for themselves only if, integrate with cloud technology. Fortunately, Sage 50 cloud is able to do that for firms. The expert of hosting provider ensures that your accounting software will upgrade to its latest version, and you don’t have to pay any upfront cost for that.

    4. Excellent Support to Think About Business Productivity:

      You automatically say yes to the assistance of cloud vendor when your data migrated to the cloud. There are many instances in business that makes it hard to focus on core business goals. But, the same is not a case with Sage hosting as experts assist every user 24*7. Be it day or night, experts will take care of your data and assist you with sustainable solutions. Hence, it is always beneficial to have an automated accounting software in the process.

    Final Words

    Sage hosting offers many benefits to its users, especially to accountants and CPAs, that allow them to explore the data, market opportunities and global expansion. Most of the traditional users still consider cloud as an expensive option. But, the truth is hosted application play a bigger role in the overall transformation of the firm’s growth. Organizations who truly want to stay ahead of the accounting game should make a quick switch to the cloud as it is the only way to steer the firm’s innovation.

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    Source by Tina S Smith

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  • Student Loan Debt Clock Is Ticking Away At 1.57 Trillion Dollars On Election Day 2016

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    The academic bubble is ready to burst, all the while academics in their infinite wisdom tell us they know best how to run our society and civilization – don’t you find that odd? It seems they haven’t gotten their own house in order, and yet, want our entire country to run like a giant college campus – interesting indeed. These same academics want to tell us how to vote, re-distribute wealth, and how to think – well, I think their day of reckoning is right around the corner – and I fear what’s to come will not be pretty. No, I don’t want to be the one to say; “I told you so.” Surely, there are others with more social media followers who see the reality of the situation to spread that in-your-face slap when the time comes. Okay so, let’s talk shall we?

    40% of the student loans are in technical default (90-days in the rears with no further agreement to catch up on payments). That is 583 Billion Dollars in defaulted loans that we may never see payment of. Trust me when I tell you that the College Loan Bubble has burst and is extreme crisis. Why is this allowed to continue? Well, if it stops it will collapse academia, become a huge problem for our Federal Government, add over 1/2 Trillion to our $20 Trillion National Debt, and cause the angst of millennials who the Democrats have all but promised “Free College For All” during the 2016 Presidential Election.

    Still, by the time the election is over the Student Loan debt will be 1.57 Trillion Dollars, even though the official figures claim it only 1.2 Trillion which was actually the figure before the start of the 2015 Academic Year.

    If you don’t see the enormity of the problem, let’s talk about the auto industry right now. It turns out that the number of “Subprime” auto loan defaults are at another all-time high of 4.5% – Subprime meaning loans made to those without proof of ability to pay or marginal credit ratings, perhaps coming from low-socioeconomic borrowers. Last time this happened the auto industry crashed and needed a big bailout, and we are reaching those same numbers now – and realize this is only 4.5% not 40-50% like the student loan problem.

    Scared Yet? Well, it is Halloween 2016 today, and I am, and no, there won’t be any good witches flying in on their brooms to win the next election to use hocus pocus to make this problem go away – indeed, both presidential candidates are likely to see the auto loan problem get worse, as well as the student loan debt problem – not to mention our stock market breaking all-time highs with PE Ratios and major stock market indices records.

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    Source by Lance Winslow

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  • Why God Is Your Doctor

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    You have to believe that God will help you become a better person and that your life will be more meaningful. If you don’t have faith you don’t have the courage to do what is necessary in order to eliminate your evil self.

    So, you cannot triumph over all challenges. You accept the evil suggestions of your satanic anti-conscience. You don’t believe that your sense of morality has a meaning.

    God is alive and sends you enlightening messages in dreams. Now your faith in God is not based only on your religiosity. You have proof that God exists and you can have a direct communication with Him through dream messages.

    Therefore, you must trust God’s wisdom and always respect His commandments.

    You have to believe that God will help you in the situation you are. Your faith will help you be with God. You will feel that you are not alone.

    However, in order to be with God you have to respect His rules in all situations of life, even when you feel that you are in a terrible position. Sometimes you have to accept suffering in order to become a better person. If you never accept suffering you have the behavior of a cruel demon. So, you make many people suffer. You have to accept suffering when it is necessary.

    You want to protect your selfish and proud ego, but this is not what you must do in order to find sound mental health. You have to be a balanced person.

    If you are indifferent to what is bad because you are selfish and lazy, your satanic anti-conscience will take advantage of your irresponsible attitude and generate a mental disorder within your conscience.

    You want to agree with the philosophy of life of the commercial and immoral world. You don’t want to change your personality even after verifying that you make many mistakes.

    However, you have to follow your doctor’s guidance in order to be cured.

    The intelligent and helpful messages contained in your dreams prove that God is your doctor and that you have many negative tendencies. You have to change your personality and become a better person until you will attain sanctity. This is how all your mental health problems will be completely eliminated forever.

    You will attain higher consciousness and become a true genius, but you cannot arrive to this point without having a map. You have to obey your doctor to achieve this goal, even though you tend to be disobedient because you have an evil nature.

    You have to be an obedient student and patient and precisely follow God’s instructions, independently of your personal opinion. God’s wisdom is safe. Your opinion is dangerous because it is based on ignorance and suppositions.

    This is why God sends you many warnings in dreams. You have to follow His plan and accept to change your personality. Your evil self must be completely eliminated.

    You have the impression that your evil self is necessary, but this is a misleading impression imposed by your satanic anti-conscience. You don’t need to be evil in any situation. Evilness is craziness.

    You must be wise and sensitive in all situations of life. You must respect God’s commandments and truly desire to attain sanctity.

    Science helped humanity discover the importance of dreams and religion, the existence of God, and the existence of Satan. Now you have scientific explanations that help you understand the meaning of every religion.

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    Source by Christina Sponias

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  • Stopping Employee Theft in Your Coffee Business

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    Regardless to how good of an employer you are, and even if you treat your employees well, understand that employee theft is a reality, and you need to control it. While it may only be a very small percentage of your staff that might steal from you, it can have a significant financial impact on your coffee business. If it goes unnoticed, employees will usually become even more brazen in their activities.

    When it comes to theft, your employees are likely to fall into one of the following four categories:

    Mr./Ms. honest – these are people who would never think of taking anything if it doesn’t belong to them. If they happen to go home with one of your ballpoint pens, they’ll bring it back the next day, and feel guilty that they took it home, even though it was unintentional.

    Incidental theft – these are people that will take home your pen by accident, and will keep it. And, they may scarf a piece of cheesecake occasionally when you aren’t looking, even though they know they shouldn’t. Because these items have minimal value, they have no great sense of guilt related to their activities.

    Theft because of need and opportunity – this is when you have an employee who is perhaps living on the edge financially, and because they have the need, and because your security may be lax, they’ll take advantage of an opportune situation to take something.

    Compulsive theft – this is the person who is always looking for something to steal, and they have absolutely no conscience about it. They typically rationalize the theft in their own mind. They consider you to be the rich, fat cat, and feel that they are over worked and under paid, so stealing from you is justified.

    Employee theft probably exists to some extent within your operation, whether you are aware of it or not. You can most likely live with incidental theft, provided it doesn’t get out of control. Theft related to need and opportunity is, in reality, your fault. These people would probably not steal from you normally, but a lack of security procedures has created the temptation and means for them to do so. Compulsive theft must be discovered, stopped, and you must eliminate the person(s) responsible.

    Losing product due to theft:

    Your employees may have no desire or need for a sleeve of 12oz. paper cups, Java Jackets, or a roll of toilet paper… but they might like a frozen cake, gallon of chocolate sauce, 6-pack of beer, or a bottle of wine.

    There are some simple things you can do to greatly reduce the chance of being ripped-off. First, don’t allow your employees to store their jackets, backpacks, and purses near where you store products. This makes it incredibly simple for someone to slide something into their bag or jacket pocket when no one is watching. I always had my employees store their personal belongings in the cabinet under the cash register (where someone would always be watching), or in my office, under lock & and key.

    Second, keep the back door of your store locked with a key at all times (you or your supervisor being the only ones having a key). If customers regularly enter through your back door, this may not be an option. If your back door is an emergency fire exit (and it probably is), you’ll need to install an alarmed breaker-bar. The whole point is that you don’t want your employees to be able to flow in and out of the back door without you knowing about it. Carrying product out the back door to their car, a hiding place for later pick-up, or an awaiting friend, is one of the most common ways products will exit your store.

    Once you have made it more difficult to stash things in their personal belongings, or carry them out the back door, employees may resort to hiding items in the trashcan. Of course you will unlock the back door to let them take out the trash. If they have hidden something in the trashcan, a dumpster-diving expedition will certainly be planned for after-hours to recover their treasure.

    Periodic trashcan checks should eliminate this problem, or make it a far less appealing option to anyone considering this method to smuggle things out of your store. Buy a long handle 3-prong garden rake. When employees ask to take out the trash, accompany them, and have them hold the can up on the edge of the dumpster while you rake out the trashcan contents. What you are looking for are things that might have been hidden in the trash, but you can tell your employees that you are merely making sure that small wares aren’t being accidentally thrown away. During the 15-years I owned and managed restaurants, I discovered everything from six-packs of beer, bottles of wine, and packages of steaks hidden in the trash!

    Another situation that will create an ideal opportunity for employees to steal from you is having only one person working in your store. If your baker comes in each morning a hour before you or the next employee, or if one person is left to clean and lock-up the place at the end of the day, opportunities for theft abound. As the old saying goes: when the cat’s away…

    Always try to have at least two people in your store at all times. If there is not justification for having a second employee on the clock, then you will need to be that second person. If this requires you going from a 60-hour workweek to 80-hours, then this may not be a tolerable option. If this is the case, then at least invest a couple of hours more each day for a week or two to do some detective work.

    During those times of day when only one employee is working, park at the far end of the parking lot, or across the street, so that you will reduce the chance of being noticed by your employee. If they are familiar with your vehicle, use your spouse’s or friend’s vehicle for a few days. Watch carefully (with binoculars if necessary). I know this all sounds a little CSI – like, but better to rest-easy, feeling fairly assured that your employee isn’t carrying away your store when you’re not watching. If I had the time, I could tell you countless stories of my experiences in catching employees red handed, loading the trunks of their cars.

    If you suspect that theft of product might be occurring, but you’ve seen no direct evidence of it, then conducting a daily key item inventory may shed some light on the situation. Write down a list of 15 to 20 products that you think would be most appealing for someone to steal. In your coffee business, this might include items such as coffee, syrups and sauces, smoothie puree, biscotti, cookies, and desserts, sandwich meats & cheeses, and of course beer & wine (if you serve those from your operation). Then take an inventory of these items every day. Your employees don’t need to know what you are doing, and if they ask, simply tell them you are taking an inventory for ordering purposes.

    What you are looking for are anomalies in usage. For example, let’s say that from your daily inventories you assess that you use about half a gallon of chocolate sauce per day. Then, one day you notice you used 1 1/2 gallons of chocolate the previous day. This should send up a red flag! Why did you go through an extra gallon of chocolate? Were you significantly busier yesterday, or did you featuring several drink specials which contained chocolate sauce? A quick review of individual item sales from yesterday’s cash register report should provide you with the answer. If you average one ounce of chocolate per beverage, then using 1 1/2 gallons means you should have sold approximately 192 beverages containing chocolate (128 oz. per gal. x 1.5 = 192). If this was the case, no problem. But, if you discover that you only sold 64 beverages containing chocolate, then 128 oz. (or 1 gallon) is unaccounted for and missing! A good indication that it probably walked out the door. If this happens, keep track of who was working on the day of the shortage. If this happens continually, eventually you will discover that the same person or persons were working every time.

    Theft of money by employees:

    Hopefully, none of your employees will have the desire to steal products from you, but some will be tempted by the lure of cold, hard, cash. Everyone could use an extra $20 a day. Employees who steal money from you will definitely hurt your bottom line, and must be eliminated.

    The first way to reduce cash theft is to have a cash handling policy in place that will discourage theft. If multiple employees are using the cash register, and no one person is responsible, then I can almost guarantee that your cash drawer will keep coming up short on a regular basis. The fact that no one person can be held responsible for the shortages, will make grabbing a bill or two easy and appealing.

    Implement a policy that one, and only one person is responsible for the cash register for the entire shift. They should count the drawer at the beginning of their shift to verify that they are starting with the designated change bank. Then, they should be the only person to ring up sales and make change. Even you, the owner/manger, should keep your hands out of their cash drawer. Finally, at the end of their shift, they should set aside the amount they started with in the change drawer, and total all the remaining cash, checks, and charges, and balance against what was rung up on the register. If they started with the right amount of money in the cash drawer, rang everything up, took all the money, counted back all the change, and they end up short… who’s fault is it? It can only be theirs. By implementing this simple policy, I once took an operation that was coming up $100 a day ($3,000 a month) cash short, and reduced it to $3 a day, in just 30 days! That’s over a $2,900 bottom line improvement, (in case you didn’t do the math)!

    The other common method that a cashier might use to steal money from you is by using a method called, building a bank. This is the process of not ringing up items on the cash register, while still taking money from the customers, and then pocketing that money. Typically, they will obscure the view of the cash register display on the customer’s side with something like a flower, retail merchandise, or by turning the display so that it cannot be easily seen. Then, they will pretend to ring up an item, but will hit the no sale key instead, popping the drawer open so they can take the cash and make change, but in reality, they haven’t rung up anything. The other thing they might do when it is busy is to just not shut the drawer between transactions. They simply convey verbally the cost of items ordered by customers and take the cash, but once again, nothing has been rung up.

    A cash register that prints out the order on a remote receipt printer to the person who will be preparing the item, can eliminate this problem. Quite simply, if the item isn’t rung-up, it won’t print out. If your barista or cook won’t prepare anything without a receipt (and they shouldn’t!), it will force your cashier to ring everything up.

    If you observe that the cash register’s display has been blocked from the customer’s view, or there are an excessive number of no sale indications on your cash register’s detail tape, or notice that your cashier is not shutting the drawer between transactions, beware! While these may not be indisputable proof that your cashier is stealing from you, they should certainly heighten your vigilance to find out if something is going on.

    If your coffee business only warrants having one employee working at a time, perhaps because you own a cart, kiosk, or low volume drive-through operation, then how do you go about keeping your employee from building a bank and stealing from you? The best solution I’ve seen is to turn your customers in to watchdogs. Affix a sign to the front of your cash register, in plain sight of the customer, that reads: If you don’t receive a receipt with your order, it’s FREE! This will force your cashier to hand each customer a receipt for their purchase. If they are building a bank, this means they will have to hand the customer a receipt that says – NO SALE; something they probably won’t fell comfortable doing!

    The financial impact of theft of money can be extremely damaging, for example: Let’s say you have a cashier who is skimming off $20 a day by not ringing things up, and then pocketing the money. Not only did you loose the stolen $20, but the $7 of ingredients that were probably used to produce the ordered products; ($20 x 35% ingredient cost = $7.00). So in reality, you lost $27, and it will take an additional $41.54 in sales, to recover this loss; ($41.54 x 65% gross profit = $27). $27 a day lost to theft, X 21 days worked by the employee = $567 lost cash & product per month; $872 extra sales required to offset this loss. (Annual loss, $6,804; $10,468 in additional income required to offset loss.) You must stop theft of money!

    Theft of money management:

    If you have a manger running your operation for you, this can really create an opportunity for cash theft. Just about anyone who has ever run a food service operation (self included), probably felt that they were over-worked and under-paid. Some are tempted to grant themselves an unapproved raise. Your manger has the control key to the cash register, which means they have the ability to back off items that were sold. You would be wise to check your cash register detail tapes on a regular basis. If you see multiple items backed off in groups, or more worrisome yet, all backed off at the very end of the shift, beware!

    A good way to keep this from happening is to establish a policy that no over-rings are to be backed off of sales on the cash register with the management control key. Instead, when the cashier makes an over-ring, they should take the receipt, write over-ring on it, sign it, and put it in the cash drawer. At the end of the shift, the total of all over-rings should be manually backed off of the sales total indicated on the cash register report.

    Many years ago I had a manager that was stealing money from me in another creative way. This manager, who opened the store each day, would reset the cash register by Z-ing it out after the first half hour of business. He would then pocket the proceeds earned during that first half hour. Because additional sales were generated during the second half hour, the cash register hourly sales report would always show sales for the first hour of operation, thus eliminating any suspicion that something might be going on.

    It wasn’t until I was doing a routine audit of cash register Z tapes that I noticed something wasn’t right. When you run a Z report, which resets the cash register at the end of each day, a multi-digit number will usually be printed somewhere on that tape. The next time you Z the register, that number will advance by one digit. I noticed that even though the tapes were sequential in date, every other number was missing. This tipped me off that the register was being Z-ed twice a day! When I confronted my manager with the tapes, his look of panic spoke volumes.

    If you are doubting the honesty of any of your employees or managers, one way you can verify or eliminate your suspicion is by baiting the cash drawer. Slip an extra $20 bill in the drawer sometime during the day when they aren’t watching. If they don’t end up reporting at the end of their shift that they were $20 cash-over, I’ll do it a second time (just to make sure). If they don’t report it a second time, you should have no doubts that they are indeed, dishonest.

    NEVER accuse an employee or manger of stealing unless you catch them red-handed (actually stuffing money into their pockets). Even though the circumstantial evidence may be overwhelming, unless you actually catch them in the act, they are likely to deny your accusations, and will probably file a complaint against you with the department of labor! The brief moment of satisfaction you will gain from letting them know you are aware of what they’ve been doing, will be quickly overwhelmed by the legal predicament you will find yourself in. You will be far better off to not make accusations. Simply terminate their employment. In many states, you do not need to provide a reason as to why you are letting them go. When they ask for an explanation as to why you are firing them, simply say: I don’t need to give you a reason, I’m just letting you go, goodbye!

    Finally, don’t over look technology to help you with security. Surveillance cameras linked to a DVR (digital video recorder) can provide you with peace of mind, or evidence of theft. These systems have become very affordable, and many are easy to install. The value of these cameras go beyond having a video record of operations. The mere fact that employees understand that their activities are being video recorded, will usually discourage them from doing things that they might not think twice about, if no one was watching.

    I think it’s important to not be paranoid about employee theft. Certainly, you don’t want to be constantly obsessed with the suspicion that everyone is stealing from you. In reality, the majority of your employees are probably honest people. But, you would be wise to establish some simple safeguards, and maintain a watchful eye.

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    Source by Ed Arvidson

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  • Rare American Coins and Gobrecht Designed Silver Dollars

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    Congress suspended the production of silver dollars in 1804 and finally lifted it in 1831. No silver dollars were struck between 1804 and 1834, except when they were used as diplomatic presentation sets.

    In 1835 interest was growing to reinstate silver dollars as regular issue coins. Christian Gobrecht was invited to present designs of the new coinage. Many short lived varieties of Gobrecht’s design were created, because of changing sentiment for the silver dollar in the mid 1830’s, both by the public and Congress.

    Gobrecht patterned his new silver dollar based on designs from artists of the day. The obverse of Liberty Seated came from Thomas Sully and the reverse from Titian Peale’s eagle in flight.

    By the mid 1830’s when these coins were being designed, there were 26 states. Gobrecht original design called for 13 large stars and 13 small stars. That resulted in public criticism, because the 13 original states weren’t more important than the new entries.

    The early examples had Christian Gobrecht’s name displayed on the obverse in tiny letters above the date. This was the only time in US mint history when the full name of the designer was placed on a coin, although initials are commonly displayed somewhere.

    The dispute over the full name on the dollar coin delayed production until December 1836. Public objections were strong enough to bring about its omission in the 1838 issues.

    Basically, the 1836 & 1837 Gobrecht dollars had a plain edge with his name above the date in the rock base, with large and small stars on the reverse. The coins struck in 1839 had a reeded edge, no name in the rock base and no stars on the reverse.

    All Gobrecht dollars were struck in the Philadelphia Mint, and all the regular circulation coins of 1836 and 1837 have a proof finish, so the public could see the high quality of the new coins. This is unique in U.S. coinage, where coins intended for circulation were struck as proofs.

    The Gobrecht silver dollars minted in their various forms between 1836 and 1839 came in both pattern and regular issue coins. A total of 1900 coins were produced between 1836 and 1839 with 1600 dollars dated 1836, even though they were actually struck in 1836 and 1837. The other 300 were delivered in 1839.

    Only 1,000 of the 1600 examples were struck before the end of the year 1836. Authority for new Seated Liberty silver dollars was given by congress in 1834 with the Old Draped Bust, 416 grain weight standard of 1792, rather than the new standard of 412.5 grains of 1837.

    600 more 1836 silver dollars were minted in March of 1837 for public distribution at the new 412.5 grain weight. These coins are very close in weight, but can be differentiated from the first 1836 issue, because they had the obverse and reverse aligned in “medal” fashion, rather than the prior “coin” fashion.

    The 1838 silver dollar is a pattern coin only, with no regular issue struck. These coins are extremely rare, with fewer than 10 pieces in existence.

    In December 1839, 300 more silver dollars were produced and were the last dollars with the flying eagle reverse. The minting of Gobrecht’s Seated Liberty design silver dollars continued in 1840 with a Heraldic Eagle reverse from 1807, and stayed in use until 1873.

    There was little interest in numismatics prior to 1850, so very few of these coins were spared circulation. After 1850 however, numismatics started rising in popularity among Americans.

    The consumer demand was such that the US Mint started restriking earlier coins during the 1850s and 1860s. Mint director James Ross Snowden used Mint dies to create such numismatic anomalies as the Class II and Class III 1804 dollars, and Gobrecht dollar restrikes.

    The number of Gobrecht dollar restrikes is believed to exceed the original mintage figures. All original dollars dated 1836 will show the eagle flying “onward and upward,” while the restrikes made in the 1850’s and 60’s will have the eagle flying horizontally.

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    Source by Paul St. Julien

    Views: 0

  • Which Walking Liberty Half Dollar Collecting Strategy Is Best for You?

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    Walking Liberty half dollars are one of the most beautiful of American coins. They age gracefully, and are a far less expensive to collect than the more popular Morgan silver dollar.

    Their key date 1921-S, in MS-65 condition will sell for around $100,000. The 1893-S Morgan in MS-65 condition will bring nearly $700,000. In MS-60 they are about $20,000 compared to the 1893-S for $130,000.

    The Walking Liberty isn’t quite the same bargain in AU however. The 1921-S goes for around $7,000 and the 1893-S Morgan goes for around $21,000. Instead of a 1 to 7 ratio in the MS categories, it’s only a 1 to 3 ratio in AU.

    As you get into the late date Walkers the cost of mint state coins goes down considerably. Mint state examples are plentiful and cheap after 1935.

    A complete date/mint set of MS-65 Walking Liberties would cost somewhere in the half million dollar range. So, the entire collection would cost less than one 1893-S Morgan in MS-65 condition.

    I see four fundamental strategies for collecting Walking Liberties:

    1. US half dollar type set

    2. Walking Liberty year set

    3. Walking Liberty complete date/mint set

    4. Walking Liberty proof set

    1. The US half dollar short, type set could include each of the following:

    · Flowing Hair half

    · Draped Bust half

    · Capped bust

    · Seated Liberty half

    · Barber half

    · Walking Liberty

    · Franklin Kennedy

    If you’re willing to accept lower mint state for the Flowing Hair and Draped Bust designs, this collection could be obtained for around $150,000.

    2. The Walking Liberty year set would contain 25 coins for an example of one from each year this issue was minted. An example of this would be:

    · 1916-P to 1921-P

    · 1923-S

    · 1927-S

    · 1928-S

    · 1929-D

    · 1933-S

    · 1934-P to 1947-P

    This strategy allows you to assemble each year of issue in mint condition without breaking the bank. It would be acceptable to have the rare dates in MS-64 alongside the common dates in MS-65. You’re looking at something under $40,000 for a collection like this.

    3. A complete date/mint set would require 65 coins. A set like this could also use MS-65 examples for the common later date coins and MS-64 for the more expensive dates. Depending how you organize a collection like this, it might cost around $350,000 to complete.

    4. Here’s the surprise. If you go for a proof set, there are only 7 coins minted as proofs for this series. Proofs are surprisingly inexpensive and even more beautiful than the circulation issue. There is only one key date in the proof series, and that’s 1936. A set of PF-65 Walking Liberty coins will cost just under $10,000.

    I price mint state coins here because the mint state coins have the most demand and collector value. They will retain their prices better and increase more than their circulated versions.

    As discussed in my article on Pivotal Grading Points, the greatest profit potential is to buy the coin just under the pivotal grade. That is often, but not always MS-64.

    If you were to accept MS-64 as your grade standard, you could complete these set examples for considerably less money than described here. As demonstrated above a complete set is considerably less expensive than a complete date/mint Morgan set.

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    Source by Paul St. Julien

    Views: 0

  • Negotiation Tactics and The Poison of Emotion

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    “Don’t take it personally… it’s just business.”

    No doubt you have heard these words spoken by an opposing party to a business deal. Many people have heard these words, and they usually followed a bone-crushing blow from the other side. As if to make any wound acceptable, they remind you they wouldn’t do it on a personal level, but only in a business context.

    As if the two are separable.

    The reality is, personal and business are really not separable, and this is why: when you negotiate a deal, you do not negotiate with a retail shop, or a construction crew, or a brand of product – you negotiate with a person. And that makes it personal, every time.

    Because negotiations are personal, there usually are emotions involved. Humans are emotional creatures; in fact, we are the only emotional creatures. We are unique from the rest of the created world in that we have wills, intellects and emotions. These three trademarks of the human psyche are integral to any negotiation, and the more value involved, the more these three human traits play a role.

    When emotions take the stage in a negotiation, things can get skewed very quickly, and what began as a logical journey to a reasonable conclusion becomes an intense entanglement of anger, pride, and despondency.

    When people get angry, they let reason go to the wind. “Okay, fine,” they say, “if he is going to treat me like I’m stupid, I’ll make sure he knows I’m not.” Then an unwise, unproductive decision is made.

    When a negotiation becomes a showdown of who can prove they are getting the better deal, there’s a battle of pride, and the two sides just continue to try to top the other and the negotiation goes nowhere.

    When someone feels like the breath was just knocked out of them, like when the opposing party downplays or even criticizes what the other party thought was the most valuable element of the deal, a hurt, dejected emotion surfaces and there is an underlying resentment from there on through the rest of the process.

    Emotions are poison to negotiations.

    A skilled negotiator who understands how to apply effective negotiation tactics will do all she can to leave emotions at the door… and lock the door behind her until an agreement is reached.

    In many negotiations, emotions are expected to arise, and some situations almost guarantee them. When two people who have lived in their house for thirty years, reared their children there, made lifelong friendships with the neighbors, and remodeled the home with their own blood and sweat and tears, realize they are at a point where they must sell, they are not going to sell easily. You can bet these folks are going to have some serious emotions when accepting an offer to buy their home. They are selling a part of themselves and may need some serious motivation, which could be an irresistible, bullet proof, over-asking price offer from a buyer.

    And this can mean a tough negotiation ahead.

    High octane deals can create problems, but there are negotiation tactics to deal with them. Here are a few to consider:

    • Understand the other party may be putting on a front

    Some of the nicest, most pleasant people become monsters at the negotiating table. Why? Many reasons. For one, certain people believe you are supposed to be rude and hard-nosed in a negotiation. Yes, they are wrong, but telling them about it is useless. The important thing to remember is you must absorb the abrasiveness and harsh language with grace. Let them be as assinne as they want, but don’t let it affect you. Even if you are burning inside because the buyer just told you the mural your friend painted on the building side will be painted over as soon as the recording ink dries, DON’T LET THEM KNOW IT. Emotion is fine; expressing emotion in a business dealing is weakness.

    You must be strong whether you feel it or not, because it is not so much how you feel that counts, it is how the other side perceives how you feel.

    • View everything from the standpoint of fair market value

    The fact that you hand planned those deck boards and involved your kids through the whole project really doesn’t matter. It may make the deck more valuable to you, but it doesn’t to your buyer. A deck is worth what the fair market value for decks is. Nothing more. In a similar way, the fact that it took you a full year of pursuit to secure that particular client doesn’t affect the value to the buyer of your business. The client is worth the fair market value of their revenue generation for the business. Nothing more.

    Leaving personal emotions out of the deal will help a negotiator to view the value and transferability of his assets properly, and encourage a healthy and balanced negotiation.

    • Have a third party do the negotiating

    Usually big corporations involved in mergers and acquisitions and buy-outs employ the services of an attorney or attorneys to handle the negotiations. This is partly because of the technical know-how required in complicated deals, but it is more than that. Corporate execs know that to have an outside, neutral person to handle the dealing removes any personal element (or at least most of it) from the negotiations. The attorney’s job is not on the line, nor is his standing in the company. But the executive’s is, and there is power in removing those personal elements which can make a party weaker.

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    Source by Rhett Kniep

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  • Addiction To Unrequited Love

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    The Torchbearer – S/he will love me one day

    It sounds silly for one to be addicted to unrequited love, but it can sometimes be the result of growing up in a household where love was either conditional or not consistent. As a child, the “torchbearer,” may have been always trying to win the love, praise or affection from a parent (or someone else influential) who was unavailable, abusive or failed to provide proper nurturing…. or the child could have witnessed one parent in a sort of unrequited love relationship with the other and could have taken that energy on. If it wasn’t an issue of childhood environment, then possibly some sort of other trauma occurred to upset the torchbearer’s self-esteem and their ability to feel safe receiving love. It can also result from a sudden and unexpected separation, betrayal, health, or appearance issue.

    At an existential level, the torchbearer may have developed a belief that they are not worthy of love and they may find themselves attracted to love situations that seem to keep them stuck in this dynamic: loving someone, but not able to fully receive love back. Although the person feels unworthy of love on some level, often they know they are worthy on another level, which the torchbearer then may become confused as to why they stay addicted to an unavailable person. The relationship then becomes about fantasy, idealization, avoidance, or a love-hate relationship ensues where the addict both loves and disapproves of the object of their devotion.

    According to love addiction expert Susan Peabody, the main categories of love addictions include:

    • obsessed love addicts: obsess and can’t let go even if their partners are unavailable or abusive
    • codependent love addiction: needy to please partner for sense of self
    • narcissistic love addicts: take advantage of their partner and can act disinterested, selfish or abusive and yet still feel addicted to partner and can’t let go
    • ambivalent love addicts: this category includes unrequited love addicts (also known as “torch-bearers”), saboteurs, seductive withholders, and romance addicts. The main goal through this kind of love addiction is the avoidance of true deep emotional intimacy and bonding. These addicts crave love and affection, but are afraid to get too close at the same time.

    Unrequited love addicts are part of the category of Ambivalent Love Addicts. Susan Peabody was the first to create the term “Ambivalent Love Addiction”. Her book “Addiction to Love: Overcoming Obsession and Dependency in Relationships,” is an amazing book for anyone wishing to learn more about love addiction.

    To be an ambivalent love addict, or torchbearer, means that one deeply craves love, intimacy, commitment, and unconditional love. However, at the same time, one has fears of relating deeply to another person. Such love addicts can end up pushing love away or holding it at a distance. Subconsciously, it can feel much safer for these individuals to love someone who isn’t fully there or who doesn’t want a full-on commitment. Picking an individual who is married, committed to another, distant, a player, a saboteur, or a sex addict may act to help the torchbearer avoid a true relationship. Some torchbearers end up addicted to friends or colleagues and hope the relationship will become something more.

    With many of the torchbearers that I have read, I find there is usually an excuse to continue chasing the love interest. However, there is also always a counterproductive excuse for never letting the love interest know their real feelings. It is even possible that if the object of infatuation actually returned affection or expressed desire for commitment towards the love addict, the love addict might not crave the interest anymore. One popular excuse that I have heard reads something like: “getting what I wanted or asked for took too long, therefore I no longer trust the love interest anymore, so I no longer want a relationship.” Once the love interest gives up, separation anxiety sets in again. Why does this occur? An illusion has been broken and the person idolized has become more human and less of a challenge to the ego.

    The torchbearer runs the risk that even if they obtain the object of their desire they may not achieve the closeness or intimacy they desire unless they change why they were addicted in the first place. Sometimes the addiction simply changes. An addict may transform from a torchbearer into a seductive withholder. They can even start becoming a codependent love addict if the once unrequited love relationship begins to become real.

    So, how do you know if you are addicted to unrequited love?

    What are the symptoms? The symptoms listed below are not comprehensive, but ones I typically see with clients (usually women):

    • Do you obsess over or find yourself only attracted to love interests who are not available in some way or who are married, playing you, who are “just friends,” or have left you?
    • Do you fear communication or to let the person know your interest in them, feelings, and other basic questions for fear of rejection or to keep the fantasy going? Or do you find yourself communicating but unable to accept a lack of response or a non-commital response without hoping if you wait long enough you will be wholly wanted?
    • Do you suffer in silence while you hold adoration towards someone who doesn’t really know? Some unrequited love addicts pursue their interests opening and ardently, but others can hold torches for people who they will not let themselves get close to nor let themselves be revealed in any real way.
    • Do you expect your love interest to be psychic/empathic and to just know and interpret your feelings and needs, even though there has been no grounded communication? Are you living out your relationship psychically or vicariously through “signs” or empathic feelings that the other person may be thinking about you, even if there is no contact?
    • Do you find yourself always hoping and waiting for the other person to make an interest in you known?
    • Can you never feel “close” in a real way to the person you are holding a torch for?
    • Are you always living out the relationship in your head?
    • Are you continually asking yourself many questions, wondering about the other person feelings and intentions (or potential future intentions) without ever grounding anything to test to see if any fantasies are real?
    • Do you have other addictions, such as to sex, psychics, alcohol etc?
    • Do you feel you cannot let go of the love interest even though it is not making you feel loved? Do feel powerless to stop at will.
    • Is the preoccupation with this interest having a more negative affect on you spiritually, financially and other ways than positive? In the end, are you losing more than you gain?
    • Do you have a history of being hurt or obsessing on lack of love, attention or approval by a parent or someone else influential in your earlier life?
    • For those with less intense expressions of this addiction: are you confused why you only seem to attract or are attracted to unavailable people or people who are not 100% wanting a relationship? And with this, do you feel bored with people who are into you or once a relationship starts to develop? Does it seem that all the people who would be right and loving towards you, you cannot “fall in love” with?

    If you have an “interest” that you crave but are afraid to reach out to in any real and genuine way for fear of rejection, then you might be addicted to unrequited love. You may also be addicted if there is an underlying knowledge that expressing your wants and needs would not be appropriate. I’ve talked to many clients who are totally engaged with these types of interests, sometimes even sexually. But, usually they know on some level there are certain things they cannot ask/dare put forward cause the relationship is casual though they want something more. Though the “craving” is not always required, this article is mostly written for the hard core unrequited love addict.

    Here is an example of one kind of non-communicative unrequited love addict who does have some relationship and interaction with her love interest:

    A woman starts to like an attractive man. They meet and there is some flirting — the man seems interested to the woman. Information is exchanged followed by mixed signals that mark the relationship. The woman starts obsessing and fantasizing about having a relationship with the man. However, the man won’t make a clear move and the woman ends up doing most of the contacting to keep interaction ongoing. The woman acts casual because she wants the man to make his interest known first. She is getting some cues of affection and indication of interest, but it’s kept superficial and she is always unsure. This goes on for some time, sometimes months, and she starts thinking “Does this guy really want a relationship or am I just casual or a friend?” Despite feeling a sense of unknowing and distress, the woman will never risk asking to find out. She starts asking advice from other friends who tell her to forget about the man, but she hangs on in hope he will ask for a real date or commitment or show he cares.

    The man is simply not putting out vibe of wanting a full-on relationship. However, she starts to fantasize that maybe he is just scared, can’t communicate or is insecure. She fantasizes that he will start to be more demonstrative or want something more if she can just hang in or never upset the status quo. She even wonders, “should I say something or make a move”, but something inside is telling her it’s not safe to tell this person how she feels because they are not on the same page, so she withholds keeps holding a torch for this person. She finds out the man has started to pursue someone else and she feels upset and feels betrayed. But, still, she has never had clear indication they are in a “relationship.”

    In the worst cases of unrequited love addiction I have seen, the client is addicted to psychics, using spell casters to cast spells to make their love more available, or are even asking for healing sessions on the person they are addicted to hoping healing something in their love interest will change the reality of what is going on.

    What Can You Do If This Sounds Like You?

    Often, I see two main themes running in these relationships: fear of true communication (or fear of accepting a communication or lack there of), and fear of vulnerability & rejection. Many times I also recommend torchbearers learn how to set boundaries and how to respect others boundaries. If the torchbearer is holding on waiting for a “sign” or demonstration from the love object, afraid of giving up, learning communication would help with getting out of fantasizing a relationship and making it more real. In the least, the torchbearer can get closure, if the love addict’s desires are not reciprocated.

    Getting closure isn’t always an easy thing for a love addict. It is often considered to be a harsh rejection. Many frightened unrequited love addicts wish to avoid being hurt at all costs. However, with this cost, these love addicts avoid true intimacy and relationships.

    Most unrequited love clients I work with have a shut down throat chakra. They may have been raised or learned through some experience that expressing feelings or needs is a burden on others, a sign of weakness, inferiority or something to be afraid of. Codependent types are afraid to cause any sort of confrontation or rejection for themselves. However, the only way out is through. The crux is that this dynamic is used to avoid another hurt or rejection and this continues the cycle of avoiding true commitment, intimacy and bonding.

    Step 1: Communication With Yourself

    The first step is for the torchbearers to ask themselves what they truly want from a relationship. What is their vision of how they want to be loved and committed to? This step may be one of the hardest. The unrequited love addict may be so used to avoiding confrontation that asking them to figure out what they want and need seems strange. Torchbearers ask themselves “How do I get someone who doesn’t care to do so? How can I be better? More lovable?” Simply leaving an unrequited love may not solve the problem either. It may just transfer the love addiction from one of pursuing the unrequited love interest to holding a torch and suffering in silence while pining after the loss. They may remain stuck, wondering if maybe this person is still missing them or thinking of them and it gives them hope for reconciliation.

    Step 2: Communication With Your Love Interest

    If communication is possible to ask for closure, this is the next step. I recommend asking in direct ways and not just looking for “signs.” State what you want out of love and a relationship, and ask the object of your affection if they feel they will ever be able to give it. Risk hearing the truth and risk rejection. This helps break the fantasy and though may be incredibly painful, it is the next step towards risking true intimacy and attracting the right relationship and breaking through all the fears that prevent it from coming. The whole idea of love addiction is the belief that without love one is nothing. If one can risk losing love and still see themselves as whole, then one can start going into relationships with sense of self as a sole identity which another can complement, rather than feeling another will complete them.

    Fear of intimacy (getting to know someone deeply), commitment, communication, rejection, boundaries, and confrontation needs to be challenged. Love addicts can also seem like perpetual victims or trauma junkies. So healing the need to be a victim is key too.

    Taking on the challenge of learning to set boundaries, risk confrontation and rejection, to communicate ones wants and needs (and listening to another’s – which this might be the real fear) may seem overwhelming. But, it is the only way out. All of this should be targeted, in addition to working on childhood issues, which implanted some of these fears and patterns.

    Step 3: Accepting What Is Communicated Back or Any Lack Of A Response

    Sometimes, the love addict at this stage may have been totally clear with their love interest what they want and they still feeling or receiving mixed signals. The person of their infatuation may be ambivalent, stringing them along, or afraid to just be honest and give them the closure they need. Sometimes there may be a lack of response — ie: an email is sent to the love object who appears to be avoiding sending a response back. In these cases, aim for setting a boundary for yourself on how long you will wait for what you need and stick to it. Be willing to recognize when you need to either end a relationship or at least bring it down to a more casual and detached level while you pursue other options.

    For those who find they are always making clear what they want and are still waiting to receive it or feeling unheard, the lesson may be in knowing when its time to stop voicing your needs and wants realizing they will not be met or cared for. Just affirm to yourself as much as you can that you can and are willing to find someone who can meet your wants and needs.

    Step 4: Changing and Challenging One’s Views on Love

    I also recommend changing how one views love. There is something self-absorbed in all the withholding and holding on. It is focused on fear and self-protection instead of love or generosity and true interest in another person and their needs and feelings. Many love addicts actually fool themselves into thinking their co-dependence is proof that they are being more loving than anything else. However, love is about extending and exposing oneself in the face of rejection and providing a safe and open place for someone else to extend and expose themselves. Love is not manipulative, wanting to change people or situations or waiting for such situations or people to change.

    Love is not about being a martyr either. If you can’t take a risk to know anyone else or have them tell you their wants and needs, or accept or listen when they are not on the same page, how can you expect someone to care and listen concerning your own wants and needs?

    Not all unrequited love addicts are afraid to state their wants, needs, and boundaries. But, often what can happen is the torchbearer is always stating needs and boundaries and they are not listening to what is being conveyed back. They keep hoping the love object will change, mature, or outgrow his detached stance.

    A Few Self-Help Healing Tools

    While one can always benefit from professional therapies, coaching, and alternative healing sessions geared towards transmuting thought patterns, there are a few healing tools that can be used to assist recovery from love addictions (feel free to look for others as I only mention a few here).

    If one has ever used “flower essences” before (a form of homeopathy), Australian Bush Flower Essences (www.abfeusa.com for more information) has a “Relationship Essence” which contains the following:

    • Boab: helps bring change, helps clears negative core patterns that are rooted in family and which are inherited. Can also help clear negative lines of karma that exist between individuals and past life influence.
    • Bluebell: is for those who cut themselves off from their feelings and helps to open the heart and to disolve greed and rigidity. Emotions are present but withheld and there is even fear of expressing positive emotions such as joy and love, etc through operation of fear that there is just not enough and they can’t survive if they let go of all they hold onto.
    • Bottlebrush: helps one to resolve mother issues and helps one embrace major life changes. It brushes away the past allowing individuals to move on and go forward.
    • Bush Gardenia: helps one to renew passion and interest in relationships. Helps with intimacy, and resolving where there is too much self-interest or lack of awareness in a partnership.
    • Dagger Hakea: Is for helping on to release resentments, bitterness and grudges.
    • Flannel Flower: is for those who fear emotional or physical intimacy, getting too close and who have a hard time maintaining personal boundaries. Helps one to garner trust to express ones innermost feelings.
    • Red Helmet Orchid: Helps for resolving father issues, probelms with confrontation or authority.
    • Red Suva Frangipani: Is for the rocky relationship that is challenged and is also for resolving deep sense of loss and sadness when a relationship is in trouble or has ended. Helps to heal that feeling of Wedding Bush: Is for issues with commitment to a relationship, job, goal etc. It can be used for individuals who tend to flit from one relationship to another, or for those who leave relationships when the crush phase or initial attraction has diminished.

    A book I highly recommend is Addiction to Love: Overcoming Obsession and Dependency in Relationships by Susan Peabody (co-founder of LAA).

    Emotional Freedom Technique (EFT) is another tool that can help with love addictions. EFT can be easy to learn for free from demonstrations on YouTube or free downloads on various sites.

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    Source by Mandy Peterson

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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