Tag: Profit

  • Book Review Of Millionaire Fastlane

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    Book Review of Millionaire Fastlane by M.J. Demarco

    This book is one of the best books on Entrepreneurship in which the author lays out five commandments to be on the Millionaire Fastlane. According to the author, until and unless the business complies with the five commandments, they are not destined to be successful. These commandments are:

    Commandment of Need, Entry, Control, Scale and Time (NECST).

    Commandment of Need:

    Millionaires affect lives of millions of people by adding some values to their lives and hence are millionaires. If the marketplace does not care about your product or service then it is not going to add value to the marketplace and it is a failed venture before it takes off. So, every business should first figure out if there is a need for the service or product your business is going to deliver or not.

    So, we have seen test products being sold for free to test the water. All they are doing is trying to figure out if there is any demand or not.

    People often start business with wrong reasons. They are good at something and very skilled and open a business about it. But if the marketplace does not care about it, it’s going to be a failure because marketplace is a selfish place. It does not care what you want, what you have, how good you are. All it cares about it is what is it for them. If it adds some value to their lives then they will buy it otherwise not. So, it’s a big eye opener for me and could be for so many budding entrepreneurs.

    Commandment of Entry:

    This is the second commandment to successful business. If the barrier to entry is very easy it means millions will be doing the same thing and you will not have the ability to scale your business but rather will have to decrease the price and compete those millions. Usually war of price harms all the parties. For example if creating a website and writing a blog and generate income is your business then there is not enough barrier to entry unless you try to add something extra value to the marketplace which not anyone else has added yet. An example which the author gives few times is when he thought about starting Limo business. He found it failed both the first and second commandments. There was no need for one more limo business and barrier was very low to enter into this business.

    Commandment of Control:

    If you have no control over your business and you have given entire authority to another party, you are doomed to failure.

    Many entrepreneurs start a company and then hire a CEO or CFO to completely take control of operation or finance. They know nothing about what is going on and that is the recipe to failure. Especially when entrepreneurs do not have any basic financial knowledge like what is loan mortgage, how to calculate simple interest but hire an expert to help them make decisions. Since they themselves cannot take a second look at the decisions made by their advisers, chances are that they might screw up and entrepreneur will have to bear the loss.

    One of the examples given in the book about the benefit of controlling the business is given as the following. If you are a doctor working at a private-care facility it’s natural to think that you are on the fastlane because your magnitude (price/unit) is large and that will increase the net profit and hence wealth. But, the control of the private care facility is not held by the doctors but by the owner. So, it’s him who is on the fastlane not the doctor who depends on his intrinsic value to increase the wealth.

    Commandment of Scale:

    The author gives an example of a burger stall outside a supermarket. No matter how much the owner tries, he cannot scale his business and reach out to customers outside of the supermarket. So, this business violates the commandment of scale. But an e-store that sells some product in the internet has unlimited number of customers and hence has the capacity to scale his business to unlimited level. However, if the entrepreneur can create franchise of any burger store then he has the ability to scale and will be on the fastlane.

    The author gives an example of a quote by the billionaire Mark Cuban who said it only one business to be successful. So, it’s important that we undertake projects which can be scaled up. In baseball terms, take swing for home runs not singles. If you do decide to play singles, you have to replicate the effort many more times.

    The Fastlane wealth equation is:

    Wealth = Net Profit + Asset Value

    Net Profit = Units sold * Unit Profit

    The leverage is created by the units sold. If you are selling burgers on the supermarket lot, you are limiting the leverage and hence you are on the speed limit of 15 mph road. Also, you cannot increase the price of the burger so the unit profit cannot be controlled as well.

    So, either you have to be able to reach millions of people to increase the Units Sold quantity or sell at very high price to extra wealthy clients to increase the unit profit values.

    Commandment of time:

    Time is the scarcest resource we have. Most people spend money frugally and time freely. That according to the author is exactly the wrong way to the road to wealth. Time is limited and money is abundant. Only difference between successful and unsuccessful people is the way they spend their time. The former value each moment of their life and spend it to increase their self-worth. The latter waste it on fulfilling their immediate desires like watching TV series, indulging in games etc. for long period of time etc.

    As per the author, fastlane is not an easy path but sure it should be a fast way to earn wealth.

    As a fastlaner, our goal should be to automate the travel. If you have a business which requires you to dedicate each moment of your life all the time and always have to trade time for money, it’s a job masked as a business. It’s a money tree that never grows.

    It’s normal to work more than 80 hours per week in the starting phase of a business but it’s not normal to work like that for the rest of the life which is a normal for most of the people working normal life. One of the famous quotes from the book which is often used outside as well is about how most of the people define as normal. Normal is to wake up at 6 am, fight traffic, work 8 hours or slave 8 hours Monday to Friday, save 10% and repeat for 50 years. Normal is to believe that stock market will make us rich and fastest car and bigger house will make us happy. The definition of normal is corrupted by the society and we are conditioned to believe that. In short, the author believes, normal is modern day slavery and that’s why only few have the courage and the intelligence to come out of normalcy and drive on a millionaire’s fastlane.

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    Source by Manju Pradhanang

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  • Understanding the Laws of Success – Law of the Farm

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    Success does not just happen; it is the result of the application of laws that have been proven over time. From the days of the Roman Empire, these laws have been shown to work. The key is to understand these laws and to work with them, not against them. One such law is the Law of the Farm.

    The Law of The Farm

    The Law of the Farm is based on observation of the world around us, namely the ability of a farmer to raise crops. The Law of the Farm says that success comes from the same process that a harvest comes to a farmer. First, as a farmer plows the ground, the person must be readied for success. The weeds of negative thinking must be cleared away, and the person must be fertilized with thoughts of abundance and possibility. Second, the seeds of success must be sown; these are the actions the person does to generate success. Those actions must be tended, supported by positive thinking, just as the farmer tends his crops. Then, when opportunities arise, they must be harvested, just as the farmer must harvest his crop. The harvest must be done at the right time, in the right way. Just as the farmer can lose his crop if he lets it sit in the field, so the person can lose success if he does not take advantage of the opportunities when they arise in the fullness of time.

    Preparing the Field

    For the farmer to reap a harvest, he cannot simply scatter seeds in a field. The field must be plowed, fertilized, and otherwise prepared before the seed is planted. For some crops, these may take years of preparation; as Stephen Covey points out in his book, “The Eight Habit”, a potato farmer must prepare his field for two years prior to planting. People must be prepared for success the same way. They need to have the weeds of negative thinking cleared away. They must be prepared for the planting by learning the attitude of expectation of success. A person must be fertilized with thoughts of abundance so that the seed has food to grow.

    Planting the Seed

    The farmer plants the seed of the crop he wishes to harvest. He does not plant corn seed to get a harvest of wheat. So, too, a person must plant the seeds of what he wishes to gain. This is where goal setting comes into the process. The person needs to decide what his goals are, and then create a plan for reaching those goals, so that he can plant the right seed for the desired harvest of success. A person wishing financial success must plant financial seeds, whether these be investments made or skills learned. The person must understand how the seeds being planted will grow to the desired harvest.

    Tending the Crops

    While the crop is growing, the farmer needs to tend and protect the growing plants. The field needs to be watered, treated to prevent insect infestation, fenced to protect the young plants from animals who would feed on the crop. A person working towards success must also protect his crop. Positive associations are needed to continue the growth of the ideas plants. Negative people and negative ideas must be protected against. Learning about himself and his endeavors (books, classes, further reading) can fertilize the ideas, making them grow stronger and faster. Persistence is needed to weather the storms of depression and impatience which can threaten the crop of success.

    Harvesting at the Right Time

    The farmer needs to gather in the crop when the time is right. He cannot do it too early, or the crop will not be useful; he cannot do it too late, or the crop will destroy itself in the field. A person working towards success needs to realize when the opportunities arise so that the efforts planted can be realized at the right time. Hesitation can cause the opportunity to rot away; the attempt to reach the absolute maximum can cause the right time to slip by. Act when your subconscious says to act; by listening to the small voice within you, you will know when the harvest time has occurred. The farmer doesn’t wait until the absolute peak ripeness occurs; he harvests the crop just before then, so that the ripeness will occur when the harvest is delivered. So, too, a person needs to act just before the maximum results, so that the results can mature during the act of harvesting. Particularly when it comes to investments, it is better to get 95% of the profit by acting early than to get 80% of the profit by acting too late.

    The Most Subtle of the Laws

    There are several laws of success, but the Law of the Farm is perhaps the most subtle. Just as a farmer gets better at raising crops as the years go by, so too a person gets better at using this law as he works it. Of all the laws, this one gets better the more you use it.

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    Source by John Steely

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  • How to Win Consistently at Trading Forex

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    Trading Forex is a fantastic career or hobby, but unless you are winning consistently then it can be a short lived career or an expensive hobby. The elation of a win is often followed by several losses if you don’t have a serious approach to your money management strategy and control of your emotions. In this article we are going to establish a money management and psychological strategy that will help you win consistently at trading Forex.

    First of all let us look at the trade settings themselves. Now this article is not to define a winning strategy; but to show you that even a strategy that only wins 50% of the time can make consistent returns. You may already have a winning strategy but poor money and psychological management.

    It is important to aim for a 3:1 risk reward ratio. In simple terms; you need to look for trades that can offer you 3 times the return of the potential loss. If you adopt this approach then you only need to win 50% of the time because your wins out way the losses by 3 times. Once you master this rule you are well on your way to a winning strategy.

    Research your trades well and do not jump into the markets without doing your analysis whether that is fundamental or technical. If you can stick to these rules then you are half way to winning the psychological battle as well.

    The biggest issue traders face is getting into trades too early because they think they are going to miss the trade or too late because they were scared to pull the trigger. Leaving a trade too early because they believe it is about to turn against them, only to later watch it hit their, would be, take profit level. Or, equally as common, they let the trade run and run expecting more and more profit only to let all the profit get sucked away in a reversal. There is an old saying amongst successful traders “plan your trade and trade your plan. That is exactly what you should do.

    Don not let your emotions let you take profit early if that was not your original plan. Make sure you plan for the trade turning before your profit level and have a preset plan to take profit. A solid plan is to take profit if the trade has reached 90% of the target and is showing signs of reversal. If you have your stop loss set correctly from your original analysis do not extend it as you are compromising your 3:1 risk reward ratio. Keeping these rules in min is the first step to winning consistently at Forex trading.

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    Source by Adam Woods

    Views: 0

  • What Is Wealthy Affiliate?

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    Wealthy Affiliate is an online community membership site founded in 2005 by two online marketers Carson and Kyle. It has become the number one community for creating and growing a successful online business.

    Wealthy Affiliate is a training website with a massive online community who engage with one another and offer help and support.

    Who Can Profit From Wealthy Affiliate University?

    Wealthy Affiliate (WA) makes the program available for everyone, including those who don’t have enough money to pay high prices for training or have a limited budget. WA offers instruction for people with different skill levels, from newbie’s up to experienced marketers.

    People Who Can Benefit From WA:

    Internet Marketers

    Local businesses and companies

    Online merchants

    Local marketers

    People that want to build their own website(s)

    People that want to sell their products online

    Retired people, looking for an extra income

    Individuals looking for a trusted hosting platform

    Students

    People who want to turn their hobby into an additional income

    Bloggers and website owners that want to improve their web sites

    Artist/Bands/Musicians Churches and Non-Profits.

    What Wealthy Affiliate Is Not?

    WA is not a “get rich quick” scheme. WA IS NOT AN MLM program and you do not need to build a massive down line to make money from the program. There isn’t a prerequisite to sell WA itself. You will not get rich overnight, unless you are a skilled marketer. The platform will teach you how to make money online.

    It will help you to build a solid online business that will endure for a long time, along with live support that you will need to soften the notion of doing it alone.

    How much does it cost to join Wealthy Affiliate?

    Wealthy Affiliate Starter Membership – Free.

    Premium Membership – $47 month or $359 yearly.

    If you upgrade to the premium membership within 7 days your first month access will only be $19.00

    Wealthy Affiliate General Overview

    There are several types of training that are available to members and it has everything from email marketing, list building, SEO, PPC marketing, article marketing, website development and technical training. The database has more than 300 teaching lessons and each month more resources are added.

    The training is attuned to suit every ones needs and includes:

    Video training

    Tutorial Training

    Classrooms on specific topics

    Question and Answers

    Live weekly training classes

    Task based Courses

    Participate in interactive discussions

    Why Do You Need WA?

    Affordability – Usually when people see all the upgrades or up-sells for different products or services, they automatically enter a negative mindset because they know that if they do not earn quickly, they will lose a huge sum of money. Most people start on a small budget and simply cannot afford to pay for expensive advertising or constant upgrades.

    Wealthy Affiliate has a free option and members can experiment with the program without any obligations, especially if they are not sure about the direction they want to take in the online marketplace. The premium membership is at a fixed rate and that gives members the freedom to work on a budget without having to be concerned about working harder just to upgrade to another level.

    All in one platform – To become successful online, we all need more services like hosting, a blog or website, content and various tools to run our businesses successfully. These services and tools can add up to a costly amount when you put it all together, and new as well as existing online entrepreneurs struggle immeasurably to keep up when they don’t earn from the internet quickly. Wealthy Affiliate has done a great job at adding the essential tools and services into one platform to get new marketers to get that critical head start.

    Website Builder and Hosting – WA allows you to use WordPress (WP) Express to build your own WP optimized blog and SiteRubix powers it. WordPress had become the most popular blogging platform with dozens of templates to choose from. You can choose to run the blog on a free siterubix.com domain or link it to your own. SiteRubix has a remarkable reputation and websites that are hosted on the service tend to do exceptionally well compared to other hosting companies.

    Coaching and Support – New online entrepreneurs are not able to get successful by themselves. If you have questions, they will get answered! The customer support is quick to respond and aids members with any issues that they might run into. Carson and Kyle are actively partaking along with members to answer questions personally. That alone shows the great amount of dedication they have when it comes to helping members.

    People who have absolutely no clue about earning an income online enter this marketplace on a daily basis and the World Wide Web has tons of “money-making” programs, products and tutorials that confuse new marketers badly enough and even cause a massive amount of people to fall into scams or empty promises.

    It has been proven that most successful online marketers had a mentor or support program that guided them into becoming successful. This is the best active community online and many methods to communicate are available like; a live chat box, questionnaire option, forum, active dashboard and micro blog communication.

    There is no negativity or judgmental behavior like we see in the public forums, only quality conversations. You will be able to network with like-minded marketers and meet countless people who will share ideas or support one another.

    Inspiration – Without motivation, it is hard to complete anything in life, not to mention starting up an online business. Wealthy Affiliate keep their learners motivated by setting up goals and then reward those who had met the goals by giving away something of value. For most people it is much easier to reach success when they have something to work towards that is worth the effort.

    Wealthy Affiliate will most certainly not make you rich and it will not make you successful. In the end the decision to take action will all be in your hands and no amount of training or support can replace free will. The law of sowing and reaping is how you will receive your harvest.

    What Is Wealthy Affiliate?

    Wealthy Affiliate is someone who unites with others of like-mindedness, on the terms of having and obtaining legitimate unlimited wealth.

    WA gives you all the building materials, but the rest will be up to you. Getting started is always the hardest part, but with the right motivation and positive attitude there is absolutely no reason to fail.

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    Source by Jamie Clay

    Views: 0

  • My Backyard Mechanic is Getting Rich!

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    I kid you not… my backyard mechanic (my younger brother) is getting sooo rich from just listening to a little bit of the news. You see he’s a jack of all trades, and very good in all of them. From buying run-down homes and renovating them, to flipping them for a huge profit… to fixing everybody’s broken down cars. I mean who wants to pay a local garage $80 an hour to change brake pads? But this is not what it’s about! This is even easier!

    Imagine that you’re pretty handy with your hands in just about everything. As he puts it… if you can screw a lightbulb, patch a whole in the wall, change a tire, put up shelves, then anyone can do this.

    He knows a good thing when he sees one, and finds every which way possible to profit like crazy on what the masses are complaining about. He finds the solution, applies it to his own life, and shows everybody how they too can do what I’m about to tell you.

    What do you think the biggest mass grievance is in the world today? You guessed it… gas prices. Here’s what he did exactly!

    He converted his car to run half on water and half on gas using the technology that is now available, with a simple $20 kit. From there, he had two simple magnetic signs made up for each side of his car, which states “RUNS ON WATER [http://www.runyourcaronwater.jon-michel.com]” and with his phone number. He also created a flyer in “Word”, and went to his local photocopy shop and had 500 copies printed out. That cost him about $10. He had some young local girls and boys drop these off in mailboxes and gave them a few bucks to do it.

    Within a week, his phone started ringing and never lets up. He charges $150. a car plus the kit, for work that takes him a couple of hours. On a good day, he manages 4 cars a day. On a bad day, he’ll stop at two or three. Now do the math and tell me this isn’t worth it!

    He has now found a young 17 year old to help him keep up with the demand. He figures it’s just what he needed, because it’s so profitable, that it allows him to expand in other things. No wonder my little brother takes more trips to Hawaii than the average lawyer or doctor. Making money fast has always been a given to him. Entrepreneurship is where it’s at!

    This is a great way of making money fast to finance other ventures.

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    Source by Jonathan G. Michel

    Views: 0

  • Hustler Vs Entrepreneur – Which One Are You?

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    To hustle or not to hustle?

    Currently the use of the word “hustler” is thrown about as a positive way to describe oneself as having an entrepreneurial streak, or starting a new business.

    From the 1800s, hustler meant “thief”, and in particular, someone who was aggressive with their victims. Nowadays, the dictionary still holds this definition true, describing a hustler in a negative light: a thief or criminal; a gold-digger or prostitute; an overly pushy salesman (OED, 2015). In modern music (mostly ghetto rap), “to hustle” refers to a way of making money and doing it against all odds. Maybe the latter is where startups are drawing their inspiration from?

    Hustlers work for immediate gratification to obtain cash-flow, without a long-term vision. It’s about a foot in the door, a constant drive to keep making the money – it’s all about making the next sale.


    As an entrepreneur myself, I would NEVER like to be referred to as a “hustler”.

    Why hustle when you can “undertake enterprise”?

    Being an entrepreneur may involve overcoming odds and making money, but it’s definitely NOT hustling. Startup entrepreneurs find ways of making money, but do so ethically and in terms of a defined growth strategy. Entrepreneurs build a business, own the business, delegate, strategize, and think ahead. They link things – they are connectors: businesses, ideas and people. Entrepreneurs create systems, contingency plans, they develop others, and (probably most noteworthy) entrepreneurs consider exit planning.

    The actual meaning of entrepreneur?

    It stems from Old French, “to undertake enterprise”. What’s enterprise? Well, that’s work. The characteristics of an entrepreneur were added in the 15th century: a person with “adventurous disposition, readiness to undertake challenges, and a spirit of daring” (Harper, 2015). In recent definitions, “One who undertakes an enterprise; one who owns and manages a business; a person who takes the risk of profit or loss” (OED, 2015).


    Which side of the coin are you on?

    Hustler vs Entrepreneur…

    Semantics matters

    Words change in meaning across time – that’s a common thing. But shifting from a negative use to a positive usage (pejoration to amelioration) is very rare. Between entrepreneur and hustler, we need to reflect. From a linguistics perspective, something to watch here. From a new business perspective, you should decide which side of the coin you’re on.

    I guess the choice lies in this –

    Are you undertaking an ethical enterprise as owner and manager, with adventurous disposition, readiness to undertake challenges, spirit of daring taking risks of profit and loss?

    Yes?

    Then you’re an entrepreneur NOT a hustler.

    ~A.

    —

    Direct references:

    -Harper, D. (2015). Etymology Dictionary Via http://www.etymonline.com/

    -OED – Oxford English Dictionary (2015). Via http://www.oed.com/

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    Source by Autumn O’Connor

    Views: 0

  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

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