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https://www.who.int/news-room/detail/06-02-2020-who-to-accelerate-research-and-innovation-for-new-coronavirus
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While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.
So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.
#1 Know your target audience
The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.
#2 Show but don’t dictate
Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.
#3 Use simple, short sentences and active voice
There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.
#4 Be assertive
Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.
#5 Avoid the jargon
Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.
#6 Use text to compliment the images
While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.
These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.
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Source by Rob Stephen
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Does your business allow for “mailbox money” and a lifestyle you love? If not, what would it take for you to create this?
Let’s start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.
I first heard the term from Mary Morrissey. When I heard her definition I realized I have had mailbox money for years.
Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Beyond the baseline, you likely won’t know from day to day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day to day.
Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.
The more information you have to offer that your market has an interest in the more revenue you can generate.
If you have no products of your own you can start by becoming an affiliate seller. Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can’t put your personal stamp of approval on.
Keep this in mind.
Don’t sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.
You may have to test a few products to identify your markets’ sweet spot both with the type of information you are introducing and the price point.
Some online entrepreneurs are very successful by selling other experts’ products. Others prefer to create their own. Still others like a combination of the two.
I lean towards the latter.
If you’re planning on developing your own products now is the perfect time to begin. However, you will be well served to plan out what you introduce.
Follow these simple steps to move you in the right direction.
• Identify what your potential customers are interested in. A survey can help considerably in this area.
• Determine what knowledge you have that people would be willing to pay for.
• Decide the format for the information product; video, audio, MP3.
• Determine method of delivery; ClickBank, autoresponder, other.
• Determine method of payment; PayPal, credit card.
• Develop the product.
• Develop a landing page. If you’re not qualified you can find plenty of eager designers on elance.com or get a free or low cost template program.
• Market.
Obviously, there’s more detail I could cover, but this will be a great place to start. I can assure you that when you have several things to offer your market, both yours and those of other experts, you’ll get very used to watching your “mailbox money” arrive on a daily basis.
So much in fact, you will know what it means to have a lifestyle business.
What’s your experience with mailbox money? Are you getting your share?
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Source by Kathleen Gage
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Owner/Producer of SIMPLEnetworking, Chi Chi Okezie is an expert in piggyback marketing and uses other people’s resources to grow her business, credibility and brand-name. Never stingy with information, Chi Chi has graciously enlightened us with five points on piggyback marketing as follows…
#1 “Civil Servant”
Golden Rule in Piggyback Marketing, “You keep what you give away.”
Volunteering is the biggest, best and most effective tool in Piggyback Marketing. When you volunteer with a big company or organization, doors swing open in your favor. Whether you are donating money, time or services, you position yourself into a group of like minded, generous and business oriented “do-gooders”. Latching onto a credible name or brand will drastically increase your visibility and add dimension to your efforts.
#2 “Moonlighting”
Start teaching a continuing education class or an evening course at a well known state or private institution. Pick a course or topic in which you are an expert. By teaching the class, you are building your credibility and developing great skills in research, communication and public speaking. You are automatically associated with the state or private institution and can leverage that for business. The class becomes another product which you can market to your clients and potential customers.
#3 “Club Hopping”
Join a club, chamber of commerce, business organization etc. and become an active member. Usually, clubs/organizations are members of bigger clubs and organizations. You can approach the director/president of your group and ask to be a representative of that group or organization which is a member of a bigger group, organization or chamber of commerce. Next thing you know, you will be seated or rubbing elbows with board members and significant decision makers!
#4 “Show Your School Spirit”
Get involved in your school alumni chapter and attend events or join a committee. Your position within the chapter can be a direct link in marketing your business to fellow alumni as well as school departments and students. Also offer to do class presentations, mentor students or be a recruiter/liaison. If there is not a chapter in your city, contact the alumni dept. and suggest one – you can be the President!
5# “Half Time Show”
Do you know any colleagues, entrepreneurs or other professionals who present seminars, classes, workshops or talks? If so, offer to do a quick presentation during their breaks to promote your brand, industry, products or services. Or you can opt to introduce the speaker/lecturer at an event. If you can make a dynamic introduction or pull off a great presentation during a break, potential customers will flock to you for business!
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Source by Chi Chi Okezie
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Memory foam pillows and latex pillows are the latest craze in pillow town. You couldn’t blame people who rush out to buy a set for themselves and the whole family. They’re extremely comfortable and without doubt provide excellent support that traditional pillows lack of. Other than they are a dream to sleep on, they are very economical as they last for years. Opposed to most pillows in the market, they don’t go flat over time. And you are guaranteed of pillows that are good as new every day for the years to come. That’s because of the technology applied in these pillows. The materials have the characteristic of being able to return to their normal shape and smooth out themselves from indentations left by your head. It’s as if they were never slept on!
However, there are a lot of speculations about the danger these pillows pose to human health. Although they are labeled to be hypoallergenic, a number of people have been claiming to have gotten sick since they have acquired of these pillows.
Latex pillows are made of rubber foam produced by sap from rubber trees. They are resistant to dust mites and mildew by nature. However, synthetic latex can outgas chemicals that may affect the human health. These pillows are of materials formulated from petroleum products.
Because of the strong smell it emits, there were some users who complained of dizziness, nausea, headache, migraine and difficulty breathing. The smell however was reported to have subsided after a month or so. There weren’t much complaint filed as monitored by FDA.
There are pillows out in the market that are made of natural latex and claim to be so 100%. They are processed naturally, washed off of proteins that might attract dust mites and free of chemicals. However, the glue used for layering could provoke allergies among sensitive users. It is safe to warn individuals allergic to latex to avoid using latex pillows.
Memory foam pillows are made of NASA invented polyurethane from petroleum products. This synthetic material generates toxic waste by-products. The fact that it isn’t biodegradable should ring alarms. These pillows outgas volatile organic compounds that are toxic to human health. Although the smell dissipates, the toxic chemicals may penetrate your immune system. That is why hypersensitive people easily get sick from breathing organophosphate chemicals that are not easily detectable. Aside from reported dizziness, migraine, headache and asthma attack, there were also incidence of heart attack and other autoimmune disorders.
Despite a few negative feedbacks, there are a number of people who are very happy with their latex and memory pillows. A lot has found their perfect match with them and has claimed to have provided the perfect solution for their sleep disorders.
Although there were no clinical studies published nor publicized complaints, it is always better to be safe than sorry. There’s no harm in trying. Purchase these pillows with warranty or with money back guarantee so you would be able to judge for yourself.
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Source by Greg J Dawson
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Multi-level marketing or MLM for short is one of the fastest -rising star in business. It is easy to set up, fast to do and not very difficult to manage as long as you manage a tight ship and create a structure without the holes. These reasons, however, are also the ones that made multi-level marketing as a business tool notorious. People who are out to rob other people of their hard-earned money, used the business structure to create scams. I am sure you have heard of the pyramid scams. The models they used are similar to multi-level marketing except that they are not legitimate business with no legitimate products.
As a business tool, MLM is ingenious. Instead of creating stores and distributing through the usual channels, MLM makes use of ordinary people and their wide range of contacts. It actually takes advantage of the fact that communication now is so much better than before. This means that people you have not even seen in decades can easily be contacted. And the more contacts you have, the better for multi-level marketing because in essence, you will be using their contacts too.
To make you understand MLM much better, here is how it goes. A company with products recruits distributors that will help them sell their products to people. Usually what big companies do is look for big companies who can put their products in the market. The same concept is applied to multi-level marketing except that people act as distributors and not companies. It’s the marriage of distributorship and the legendary Avon way of selling, direct to consumers. This actually gets the best of both worlds.
With this business tool, multi-level marketing companies recruits people who can directly distribute their products to consumers. These people however do not just sell the products, they can also recruit people who can help them sell their products. Thus, increasing their total sales. When a lot of people are already part of one person, this is already considered as a group and group sales are often rewarded with commissions. In fact, the more people you have, the bigger sales you will naturally have. This is the principle of multilevel marketing.
The beauty of this business tool is the fact that products are sold directly to people and yet you have people under you to help you do it. To earn a commission, you don’t need to actually sell the products yourself. You can recruit people to do it for you and then have them do the work. This is ideal for people who have a lot of contacts and network that they can use. Some people do not even have to meet in person to strike a business deal. This is especially true if the MLM company has offices in different states and countries.
One word of caution though when thinking of joining a company that engages in multi-level marketing is to see if they have legitimate products that they can actually sell. You should also see if the company is also a legitimate one. This means it needs to have some manufacturing plant and a main office and business structure to qualify as legitimate. This separates companies that uses it as a business tool and companies that are out to just scam people. Knowing the difference can make save you a lot of effort and of course hard-earned money.
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Source by Terez Dunn
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