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  • The Stark Difference Between Affiliate Marketing and MLM Marketing

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    If you had the time, would you work in the Network Marketing Industry?

    That’s the one question I like to ask people when they talk with me about needing to earn more money. And depending upon their answer, I like to follow-up by asking, do you know the difference between Affiliate Marketing and MLM Marketing?

    My experience is that they don’t understand the difference between the two business models. And these business models are very different. If people understood the difference. there would be more success and a lot less failure. ‘

    Affiliate Marketing is more like working as a sales representative. You have a position with a business and your job is to promote the product or service and close the sale. A good affiliate marketer is someone who likes to copy, paste, and post ads.

    The MLM business model is much different. It takes real entrepreneurship to become successful. This is not a business model that one can copy, paste, and post and expect any kind of success. MLM or Relationship Marketing as it’s commonly called these days takes a lot of work.

    Listed below are a few of the requirements and skills needed to grow a successful MLM Business.

    First you must be willing to be trained. Each MLM Company has its own policies and procedures manual and no two are exactly alike. So before even beginning your business read over these documents very carefully.

    Second you want to learn as much about the product as possible. You do not want to make the mistake of not knowing the benefits of your products and how they can add value your prospective consumer.

    Third you want to contact your up-line sponsor or if they aren’t available or are new to the business, then find a team leader. You need someone with knowledge to guide and direct you. But more importantly you need to want to learn.

    The criteria for any business regardless if that business operates totally as an off-line business, or an on-line business or as both, you want to know how to recruit people to grow a down-line team.

    MLM business models thrive on growing a good solid down-line. And the down-line must be taught that unless the product sells, then there is no volume.

    In most MLM business models, the down-line volume bonus is where the residual money is being made. So, product sales as well as recruiting new members are absolutely the fuels needed to drive the MLM business model engine.

    I like to think of it this way, the sale of the product is the gasoline for the engine and the recruiting of members is the oil that lubricates the engine and keeps it running smooth.

    If you are interested in working on-line, take the time to study the difference between the two business models, before you take the leap of faith to join. It can mean the difference between success and failure.

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    Source by Patricia A Gaines

    Views: 0

  • Honest Riches 3 – Wow

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    I had purchased Honest Riches 2 by Holly Mann a few years ago and was extremely satisfied with the content. The knowledge I received from it was so valuable. That when I heard about Honest Riches 3 I did not hesitate in getting my copy.

    Honest Riches is 3 is 10 books in one. They are all neatly organized and Holly does a great job at presenting the information in an easy to understand format. Even technical information such as Search engine optimization is easy to follow. That’s not to say you may have to read it more than once. But I am no longer afraid of that word and neither should you.

    SEO in not the only subject it covers. Honest Riches basically gives you a walk through on how to profit online in any category or niche starting from scratch. Holly Mann lays it all from beginning to end.

    – Planning and organization

    – How to profit with or without a website

    – Affiliate Marketing, SEO, product creation

    – Advertising methods, and step by step instructions

    as well as her own personal resources

    I have paid hundreds more in other places and barely got half of what Honest Riches covers.

    The book seems to go under the radar a little because of the lack of hype. But it will stand up against

    anything else out there.

    If you are a beginner marketer or have not been able to earn much online. This is a must tool to have

    It won’t be the only one you’ll need. But certainly one of the main ones.

    If you have been dabbling with internet marketing for a while. This is information that will definitely sharpen your skills.

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    Source by Giovanny De Jesus

    Views: 0

  • Negotiation Tactics and The Poison of Emotion

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    “Don’t take it personally… it’s just business.”

    No doubt you have heard these words spoken by an opposing party to a business deal. Many people have heard these words, and they usually followed a bone-crushing blow from the other side. As if to make any wound acceptable, they remind you they wouldn’t do it on a personal level, but only in a business context.

    As if the two are separable.

    The reality is, personal and business are really not separable, and this is why: when you negotiate a deal, you do not negotiate with a retail shop, or a construction crew, or a brand of product – you negotiate with a person. And that makes it personal, every time.

    Because negotiations are personal, there usually are emotions involved. Humans are emotional creatures; in fact, we are the only emotional creatures. We are unique from the rest of the created world in that we have wills, intellects and emotions. These three trademarks of the human psyche are integral to any negotiation, and the more value involved, the more these three human traits play a role.

    When emotions take the stage in a negotiation, things can get skewed very quickly, and what began as a logical journey to a reasonable conclusion becomes an intense entanglement of anger, pride, and despondency.

    When people get angry, they let reason go to the wind. “Okay, fine,” they say, “if he is going to treat me like I’m stupid, I’ll make sure he knows I’m not.” Then an unwise, unproductive decision is made.

    When a negotiation becomes a showdown of who can prove they are getting the better deal, there’s a battle of pride, and the two sides just continue to try to top the other and the negotiation goes nowhere.

    When someone feels like the breath was just knocked out of them, like when the opposing party downplays or even criticizes what the other party thought was the most valuable element of the deal, a hurt, dejected emotion surfaces and there is an underlying resentment from there on through the rest of the process.

    Emotions are poison to negotiations.

    A skilled negotiator who understands how to apply effective negotiation tactics will do all she can to leave emotions at the door… and lock the door behind her until an agreement is reached.

    In many negotiations, emotions are expected to arise, and some situations almost guarantee them. When two people who have lived in their house for thirty years, reared their children there, made lifelong friendships with the neighbors, and remodeled the home with their own blood and sweat and tears, realize they are at a point where they must sell, they are not going to sell easily. You can bet these folks are going to have some serious emotions when accepting an offer to buy their home. They are selling a part of themselves and may need some serious motivation, which could be an irresistible, bullet proof, over-asking price offer from a buyer.

    And this can mean a tough negotiation ahead.

    High octane deals can create problems, but there are negotiation tactics to deal with them. Here are a few to consider:

    • Understand the other party may be putting on a front

    Some of the nicest, most pleasant people become monsters at the negotiating table. Why? Many reasons. For one, certain people believe you are supposed to be rude and hard-nosed in a negotiation. Yes, they are wrong, but telling them about it is useless. The important thing to remember is you must absorb the abrasiveness and harsh language with grace. Let them be as assinne as they want, but don’t let it affect you. Even if you are burning inside because the buyer just told you the mural your friend painted on the building side will be painted over as soon as the recording ink dries, DON’T LET THEM KNOW IT. Emotion is fine; expressing emotion in a business dealing is weakness.

    You must be strong whether you feel it or not, because it is not so much how you feel that counts, it is how the other side perceives how you feel.

    • View everything from the standpoint of fair market value

    The fact that you hand planned those deck boards and involved your kids through the whole project really doesn’t matter. It may make the deck more valuable to you, but it doesn’t to your buyer. A deck is worth what the fair market value for decks is. Nothing more. In a similar way, the fact that it took you a full year of pursuit to secure that particular client doesn’t affect the value to the buyer of your business. The client is worth the fair market value of their revenue generation for the business. Nothing more.

    Leaving personal emotions out of the deal will help a negotiator to view the value and transferability of his assets properly, and encourage a healthy and balanced negotiation.

    • Have a third party do the negotiating

    Usually big corporations involved in mergers and acquisitions and buy-outs employ the services of an attorney or attorneys to handle the negotiations. This is partly because of the technical know-how required in complicated deals, but it is more than that. Corporate execs know that to have an outside, neutral person to handle the dealing removes any personal element (or at least most of it) from the negotiations. The attorney’s job is not on the line, nor is his standing in the company. But the executive’s is, and there is power in removing those personal elements which can make a party weaker.

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    Source by Rhett Kniep

    Views: 0

  • Poor Man Rich Soul – How to Enjoy the Richness of the Mind

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    If you are poor nonetheless, it does not matter if you know how to keep a mind full of richness. Trees do not have any bank accounts, credit cards, fancy cars or villas, do they? What they have are branches and leaves as well as that good soil to keep them growing. It would not matter if fall strips them bare for a few months, because they would survive again after that. It is great if we can learn this; that abundance did not spring from nothing and that keeping along matters a lot. Have not all trees started from a single seed? And it even requires courage, endurance and patience to keep growing. So here are some tips to bring forth that richness of the mind.

    Try Unit Spending
    When you find yourself not able to spend on many things or when you are constantly living on a budget, there is a way around it! What that means is for you to train your mentality to spend in an acceptable range based on your financial capacity. For example, if you are a person capable of spending in amount bearing up to thousands, then by all means spend one to two units less. That means, when you start spending in amounts of tens or hundreds, suddenly you find yourself capable of buying a lot more stuff! On the other hand, if you are person capable of spending in amount bearing up to hundreds, then by all means spend again one to two units less. That means spend in amounts of tens and below tens! You will find yourself a lot happier when you realize that there are still so many things out there that you can buy!

    If one of the keys to happiness is ultimate buying power, make it one that happens in relation to quantity instead of quality. At times when quality matters more, you can either realign a portion of your savings and go for the best options available or delay the purchase until the time and cost of the product falls at its optimal state. Consider buying in relation to quality only when necessary. After all market places deserve its fair chance of customer share. Certainly there are products that you could compromise easily on its quality, just be sure not to compromise those that should not be done so.

    Be a Good Person
    If you are usually a good person, chances are you can become popular among your friends and family. That notion itself is self reassuring. Less fear embedded in your mind as you already know, there are people willing to lend a helping hand still. Make sure you are a good person that has real, decent friends and that you have done your part when times are good. Say the down time is heavy, then what you should do is share those worries with your friends and family. Deeper bonded friendships will warm hearts and keep us going still. Bad times can also be perceived as an opening for new opportunities at bay. Work hand in hand and fight together to alleviate all sorrows due to poverty. Let all pass with good hope and constructive activities.

    A year older and a year wiser! Never outgrow this mentality. Learn and be wiser everyday. Find ways to manage problems or formulate strategies to overcome them slowly. Plant yourself to become one strong and healthy tree.

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    Source by Karen Chai

    Views: 0

  • How to Make Money Online: A Beginners Guide to Earn From Home

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    How To Make Money Online

    Making money online is NOT EASY at all. But it’s NOT THAT DIFFICULT too, if you are following a proper path. Without these following three things making money online will always remain a dream for you:-

    • Hard work
    • Perseverance
    • Patience

    If you think you have got the above mentioned three things, then let’s jump right into the topic.

    Below are some of the most authentic and legit ways to make money online

    Freelancing

    What is Freelancing?

    If you are into making money online, you must have heard the term Freelancing. But what does it really mean? Freelancing means working on a contract basis rather than on a regular basis for a company or organization and getting paid for hour of work, days of work or per project.

    YouTube

    Now a day You-tube is booming like anything. More and more people are coming to YouTube to find a solution to their problem, to learn something new and to entertain themselves. With this increasing popularity YouTube is also becoming a money making machine for content creators. Yes! In case you don’t know you can earn a decent amount of money by creating YouTube videos. Although YouTube videos don’t pay by themselves, you can make money by placing Google AdSense ads on your videos (of course there are other ways to make money on YouTube but for now we will stick to Google AdSense). The more views and clicks your ads get the more money you will make.

    Blogging

    Blogging basically means writing posts on any niches on the internet, which are updated frequently. You can write on different niches which include but not limited to personal journals, News, Technology, Health and Fitness, Gaming, Parenting or any other topic you are interested in.

    Affiliate Marketing

    These days almost every product is available online, whether it is as small as a needle or as big as a car, everything is available online. And people are inclining more and more towards buying products from online stores may be because of the easy accessibility of products and convenient home delivery system.

    These online stores need to advertise their products in some way and affiliate marketing is one of the many ways they promote their products. So affiliate marketing is a form of advertisement in which the affiliate (in this case you) promotes the products from different online store in his/her blog or website through a unique link (generally referred as affiliate link). The affiliate gets a commission when someone buys a product through that link then (generally some percentage of the price of the purchased product).

    Almost every big online store has an affiliate program which you can join to promote their products in your website and get a commission in return if someone buys from your affiliate link.

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    Source by Manas Ranjan Meher

    Views: 0

  • Will You Really Lose 23 Pounds in a 3 Week Period?

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    The three Week diet system has gained popularity inside a very short space of time. This program was only developed back in 2015. It has been is actually a weight reducing plan that aims to experience more positive results very rapidly. This healthy eating plan is made this means you lose weight quickly – between 12-20 lbs within only a 3 week period – provided that you follow the diet towards the letter.

    The majority of people who start healthy eating plan are basically not able to achieve their desired goal as they give up prior to discover the results they want. Diets which aim to reduce weight by two pounds every week are all thoroughly but my motivation, like my willpower, declines pretty rapidly unless I have a compelling an opportunity to meet your weight loss goals.

    I’m not alone. Dieting for weeks with limited results demotivates people and these people tend to stop trying. This was the reason that nutritionist Brian Flatt developed all three Week Diet; a system which caused your body to lose body fat rapidly and accelerated weightloss.

    Shedding any additional fat and after that keeping the momentum to sustain your weight can be difficult the three week diet manual not exclusively tells you what needs to be done for 21 days it also informs what needs to be done using the a three week period considering the diet in order to maintain your new weight.

    So how does the Week Diet Work?The main overwhelming comprehensive 3-week diet plan happens to be the healthier food plan which consists of 4 different phases.

    Phase 1 was the most difficult for me. It lasted and get a week and such was the phase in which I lost by far the most weight. I came to be 9 pounds lighter by the end of the week.

    Phase 2 was nearly 1 day however I also lost a pound this time

    Phase 3 was from day 9 till 11. This was rather unusual and I lost another 3 pounds.

    Phase 4 was when it comes to the remaining days i.e. 12 to 21. The main target associated with this 9 day phase would be to continue losing weight while returning to better “normal” diet. I came to be another four pounds down via the end of the phase. So less drastic, but effective none the less.

    As so many weight loss diet plans are, it has been both a diet and exercise program. The movement plan is comprised of a walk daily (not too strenuous!) and an optional workout which accelerates fat.

    Phase 1 of the three Week Healthy eating plan in Action

    There’s no getting away from it. Phase 1 was hard. It’s a 3 meals each day product of any accident diet. It’s heavily restrictive in the different kinds of food, and methods of cooking I was just free to eat. Fortunately you had include unlimited quantities of some vegetables, and so I was capable of submit upon them beyond the prescribed volumes of meat and fish.

    I weighed myself each day and I really found it motivating to get access to needle toward the scales creeping down. Finally it was a reliable job. I can’t deny that I had become hungry and slightly cranky until I started to drink coffee again!

    I also implement exercises. Again, not easy, but ticking from the days separately, truly understanding that finally it was only for a short time made the difference.

    At the end of phase 1 I was beside myself with delight to see that I’d broken all previous records and lost 9 whole pounds. I remember phase 1 of your eating routine, it felt nearly impossible that I would emotionally for your whole week without cheating – and OK, I conducted cheat little. But after getting through the initial week I soon became quite elated and far thinner.

    Phase 2

    Phase 2 is basically a one day fast. Following the restriction of a given previous week it looked like this is hard, but honestly, I was just shocked to locate this was one of the easiest days on the whole program. In my opinion pursuing the previous week to the letter had set me open to success. And again I was just delighted to become another pound lighter from the following morning.

    I’d seriously tell that whenever you purchase all three Week Diet regime book just don’t skip the fasting phase. There really is a rationale for your way the a nutritious diet is built and, much to my surprise, it certainly does work.

    Phase 3

    This phase lasts 4 days and is actually undoubtedly the most unusual and counter-intuitive. So much in fact that we began to research it myself for you be sure I came to be doing the right thing! Fortunately, I discovered that it also wasn’t as wacky when I thought and there was indeed some solid science behind this phase considering the plan.

    I went to the trouble of doing find this phase quite challenging since it was the very first where I’d was required to calculate the calories I was eating. I discovered that it’s fairly easy in order to get calories values away from the internet for almost any food you could think about and then it’s just a concern of using weighing scales (more accurate than cup measures) to make sure your serving sizes are correct.

    I didn’t lose particularly as much weight when I expected on this phase, but I think it was considering that I didn’t start weighing things so that the 3rd day when I found that my previous estimates of precisely how much I should eat were far off base.

    Still, another phase, another 1.5 pounds and it also is sure to have been more had I planned it properly.

    Phase 4 – The ultimate countdown.Phase 4 happens to be the longest phase and exists for 9 days. It involves a gradual return to more than normal healthy nutrition diet. Specifically how many calories you consume daily during this phase is based upon your whole body Mass Index or BMI. There’s a section among the manual which explains how to calculate this from your body fat and height then how you can work well what you require consume in accordance with the result.

    I continued takes into consideration myself each day plus the pounds did continue to drop – albeit at a slightly slower rate. I was just pleased however to returns a highly competent normally balanced diet where no food resources were expressly forbidden (unless I’d skipped a page in the manual.

    I noticed that my belly fat was gradually disappearing and I my jeans were fitting less snugly – even after they’d just been washed! My waist had shrunk by 2 inches and I was I had the ability to tighten my belt by 3 extra holes.

    Through end of the phase, I was just another four pounds lighter.

    Does that Fast Weight loss program Succeed?

    Absolutely. I followed the 3 Week Nutritional routine and, other than a few cheats, I lost an entire of 14.5 pounds. I went to the trouble of doing most of the mandatory exercise but not much of the optional workouts. I discovered the workouts quite difficult, then again I’m in no way fit to start off with. Despite it being hard, the level of weight I lost in their normal relatively short period of time caused it to be a good idea. Surely I can have lost more if I’d planned better, exercised countless and not cheated.

    I’d a chance for getting a a handful of weeks without gaining some or all of these weight back!! Then implement whole diet again. The other time around phase 1 was much less complicated – I believe my forms was implemented into it and didn’t hand over coffee now. I didn’t lose as much weight, but I’m now 30 pounds lighter than I had become 8 months ago and for the first timers I am able to honestly say I’m satisfied with my appearance.

    The double benefit is currently I know how to sustain my weight and also if I leave mad on holiday and place throughout the few pounds, I’m sure I am able to lose them again without a lot of effort.

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    Source by Saheem Al Kindi

    Views: 0

  • Book Review Of Millionaire Fastlane

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    Book Review of Millionaire Fastlane by M.J. Demarco

    This book is one of the best books on Entrepreneurship in which the author lays out five commandments to be on the Millionaire Fastlane. According to the author, until and unless the business complies with the five commandments, they are not destined to be successful. These commandments are:

    Commandment of Need, Entry, Control, Scale and Time (NECST).

    Commandment of Need:

    Millionaires affect lives of millions of people by adding some values to their lives and hence are millionaires. If the marketplace does not care about your product or service then it is not going to add value to the marketplace and it is a failed venture before it takes off. So, every business should first figure out if there is a need for the service or product your business is going to deliver or not.

    So, we have seen test products being sold for free to test the water. All they are doing is trying to figure out if there is any demand or not.

    People often start business with wrong reasons. They are good at something and very skilled and open a business about it. But if the marketplace does not care about it, it’s going to be a failure because marketplace is a selfish place. It does not care what you want, what you have, how good you are. All it cares about it is what is it for them. If it adds some value to their lives then they will buy it otherwise not. So, it’s a big eye opener for me and could be for so many budding entrepreneurs.

    Commandment of Entry:

    This is the second commandment to successful business. If the barrier to entry is very easy it means millions will be doing the same thing and you will not have the ability to scale your business but rather will have to decrease the price and compete those millions. Usually war of price harms all the parties. For example if creating a website and writing a blog and generate income is your business then there is not enough barrier to entry unless you try to add something extra value to the marketplace which not anyone else has added yet. An example which the author gives few times is when he thought about starting Limo business. He found it failed both the first and second commandments. There was no need for one more limo business and barrier was very low to enter into this business.

    Commandment of Control:

    If you have no control over your business and you have given entire authority to another party, you are doomed to failure.

    Many entrepreneurs start a company and then hire a CEO or CFO to completely take control of operation or finance. They know nothing about what is going on and that is the recipe to failure. Especially when entrepreneurs do not have any basic financial knowledge like what is loan mortgage, how to calculate simple interest but hire an expert to help them make decisions. Since they themselves cannot take a second look at the decisions made by their advisers, chances are that they might screw up and entrepreneur will have to bear the loss.

    One of the examples given in the book about the benefit of controlling the business is given as the following. If you are a doctor working at a private-care facility it’s natural to think that you are on the fastlane because your magnitude (price/unit) is large and that will increase the net profit and hence wealth. But, the control of the private care facility is not held by the doctors but by the owner. So, it’s him who is on the fastlane not the doctor who depends on his intrinsic value to increase the wealth.

    Commandment of Scale:

    The author gives an example of a burger stall outside a supermarket. No matter how much the owner tries, he cannot scale his business and reach out to customers outside of the supermarket. So, this business violates the commandment of scale. But an e-store that sells some product in the internet has unlimited number of customers and hence has the capacity to scale his business to unlimited level. However, if the entrepreneur can create franchise of any burger store then he has the ability to scale and will be on the fastlane.

    The author gives an example of a quote by the billionaire Mark Cuban who said it only one business to be successful. So, it’s important that we undertake projects which can be scaled up. In baseball terms, take swing for home runs not singles. If you do decide to play singles, you have to replicate the effort many more times.

    The Fastlane wealth equation is:

    Wealth = Net Profit + Asset Value

    Net Profit = Units sold * Unit Profit

    The leverage is created by the units sold. If you are selling burgers on the supermarket lot, you are limiting the leverage and hence you are on the speed limit of 15 mph road. Also, you cannot increase the price of the burger so the unit profit cannot be controlled as well.

    So, either you have to be able to reach millions of people to increase the Units Sold quantity or sell at very high price to extra wealthy clients to increase the unit profit values.

    Commandment of time:

    Time is the scarcest resource we have. Most people spend money frugally and time freely. That according to the author is exactly the wrong way to the road to wealth. Time is limited and money is abundant. Only difference between successful and unsuccessful people is the way they spend their time. The former value each moment of their life and spend it to increase their self-worth. The latter waste it on fulfilling their immediate desires like watching TV series, indulging in games etc. for long period of time etc.

    As per the author, fastlane is not an easy path but sure it should be a fast way to earn wealth.

    As a fastlaner, our goal should be to automate the travel. If you have a business which requires you to dedicate each moment of your life all the time and always have to trade time for money, it’s a job masked as a business. It’s a money tree that never grows.

    It’s normal to work more than 80 hours per week in the starting phase of a business but it’s not normal to work like that for the rest of the life which is a normal for most of the people working normal life. One of the famous quotes from the book which is often used outside as well is about how most of the people define as normal. Normal is to wake up at 6 am, fight traffic, work 8 hours or slave 8 hours Monday to Friday, save 10% and repeat for 50 years. Normal is to believe that stock market will make us rich and fastest car and bigger house will make us happy. The definition of normal is corrupted by the society and we are conditioned to believe that. In short, the author believes, normal is modern day slavery and that’s why only few have the courage and the intelligence to come out of normalcy and drive on a millionaire’s fastlane.

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    Source by Manju Pradhanang

    Views: 0

  • How To Sell More Affiliate Products As A Blogger

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    As a blogger, if you are selling affiliate products in a bid to maximize your passive income potential, there may be several things that you could be doing to improve it even more.

    Selling affiliate products allows you to put the links on your blog and receive commission whenever somebody buys that products or other products through clicking the link on your site.

    Here are some of the ways you can sell more affiliate products as a blogger.

    Make It Personal

    It has been statistically proven that people are much more likely to buy (or avoid) something after reading a personal review. With that in mind, rather than just posting some objective comments about the products you are promoting as an affiliate buy them and try it out for yourself.

    You can then write about what you liked and didn’t like, and people who follow your blog religiously will really value your thoughts. You could even contact the seller and come to an agreement regarding free trial products for you to review on your blog.

    Write About Other Things

    If everything you ever write is centered around a product and why other people should buy it, you will struggle to make much money through affiliate marketing.

    People want to read something that sounds genuine, so only review and promote the products that you really believe in. Your blog will stand out and sound more real, and you’ll be able to benefit from quality buyers and readers.

    Give Things Away

    This can vary depending on what your blog is about, but you can give away free guides, tutorials, checklists, newsletters, magazines, or even physical goods sent out in the post. By giving free things away on your blog as well as promoting or reviewing the pricey items for sale, your readers will come to regard your blog as something fun and exciting, rather than just a platform for trying to get commission from them.

    Offer Something Extra

    If you really want people to buy the item through your blog rather than through the website of another affiliate marketer, you’ll need to offer something extra. People will buy without hesitation if they feel like they’re getting a really good deal. This could be your own personal guide to using the item, or it could be a small extra that you like to use with it and will send out to all buyers separately.

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    Source by Jon Allo

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • Irrational Use of Medicines – A Threat to Patient Community

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    More than 50% all medicines worldwide are prescribed,dispensed or sold inappropriately. 50% of patients

    fail to take them correctly. Conversely, about one-third of the world population lacks access to essential medicines. Treatment with medicines is one of the most cost-effective medical interventions known and the proportion of national health budget spent on medicines ranges between 10% and 20% in developed countries and between 20 and 40% in developing countries. Thus, it is extremely serious that so much medicine is being used in an inappropriate and irrational way.

    Irrational use

    Common types of irrational use of medicine are:

    1. The use of too many medicines per patient

    2. Inappropriate use of antibiotics, often in inadequate dosage, for viral infections

    3. Over-use of injections when oral formulations would be more appropriate;

    4. Failure to prescribe in accordance with clinical guidelines;

    5. Inappropriate self-medication, often of prescription-only medicines.

    Poor communication between professionals and consumers

    Communication between professionals and consumers is fundamental to the improvement of rational use of medicines by consumers. Professionals should provide the following information to the consumers: the name of the medicine, the purpose for which the medicine is being taken, dose, frequency of use, and duration of use. The prescribed and dispensed medicines should also be properly labeled indicating the above information. The shortage of qualified health personnel in public health facilities has resulted in inadequate labeling of medications , and in insufficient time spent by them to inform the consumers on how to take the medicine. Also important are the possible drug and food interactions that might occur after taking the medicines. In cases of medicines for chronic diseases such as anti cancer drugs, the adverse effects such as memory loss, depression and many others should be explained to the consumer.

    All this communication requires adequate time between the professionals and consumers which is not always available due to the enormous workload of the health professionals in the developing countries. The situations has been made worse by the increase in the spread of HIV/AIDS and the attendant treatment issues which have placed further burden on both the health professionals and consumers.

    The influence of the company towards prescribing its product specially when new product introduced into the market. A study conducted by German Government on new medicines showed that 300000 doctors were prescribing a new type of insulin (analogue insulin) which has no added advantage over existing insulin. As a result of this finding the German Ministry of health decided to exclude new drugs form the list of medications paid for the national health insurance system as long as they are more expensive than existing approved drugs. This is an important step into the right direction but many of such types of steps taken in future to protect patients from this serious and widespread public health problem

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    Source by Imran Asif

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