Tag: Principles

  • Presidential Order Not Enforceable Without Legal Backing! By Femi Falana

    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana

    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana 1

    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana 2


    Following the national broadcast of President Muhammadu Buhari on the COVID-19 pandemic on Sunday, some lawyers have questioned the constitutional validity of the restriction of locomotion of people in Abuja, Lagos and Ogun states. No doubt, the President is empowered to adopt any measures deemed fit to combat the dangerous disease but such measures have to be spelt out in a Regulation made pursuant to section 305 of the constitution or under the Quarantine Act. Otherwise the presidential order on restriction of movement in the affected areas cannot be enforced by the police. 

    Even though civil rule was restored in the country 21 years ago the psyche of the political class has not been demilitarised. Hence, decisions taken by rulers are required to be obeyed “with immediate effect” without any legal backing. But in Okafor v Governor of Lagos State (2016) LPELR-41066 (CA) the Court of Appeal called on all authorities to appreciate the need to govern the country under the rule of law. Thus, the directive of the Governor of Lagos State restricting the movement of citizens and residents during the state’s monthly environmental sanitation exercise was struck down because of its unconstitutionality. It was the unanimous view of their lordships that the arrest of appellant for flouting the order or directive of the governor was completely  illegal. According to Georgewill , J.C.A. 

    “It is my view, that democracy thrives more on obeying and promoting the rule of law rather than the whims and caprices of the leaders against the lead. I find the conduct of the Respondent in not only persecuting the Appellant, yes that is what in my view it amounts to when a free citizen of this great country such as Citizen Faith Okafor, is put through the rigours of criminal process for an offence not prescribed in any written law but merely on the directive of the governor of the Lagos State. An action which if allowed to thrive in a democracy such as ours could confer on such office holders infinite, absolute and autocratic powers contrary to the clear provisions of the constitution of the land, to which both the leaders and the led are subject. I  refuse to allow such autocratic, absolute and infinite powers to fester upon our nascent democracy.”

    Lawyers who are saying that the law should  be completely relegated to the background in combating the coronavirus pandemic reminds me of the dissenting judgment of Lord Atkins in the case of Liversidge v Anderson 1944 UKHL 1. While accusing his learned brethren of being “more executive minded than the executive”,  his Lordship said inter alia:

    “In England, amidst the clash of arms, the laws are not silent. They may be changed, but they speak the same language in war as in peace. It has always been one of the pillars of freedom, one of the principles of liberty for which on recent authority we are now fighting, that the judges are no respecters of persons, and stand between the subject and any attempted encroachments on his liberty by the executive, alert to see that any coercive action is justified in law.”

    However. while the nation’s armed forces should be commended for making their medical facilities available to members of the public in the fight against the highly dangerous virus the plan to dispatch armed soldiers to the streets to enforce the COVID-19 guidelines should be shelved because it is  illegal. For the umpteenth time, I am compelled to draw the attention of the military authorities to the case of Yussuf v Obasanjo (2005) 18 NWLR (Pt ) where Salami JCA (as he then was) held that “It is up to the police to protect our nascent democracy and not the military, otherwise the democracy might be wittingly or unwittingly militarized. This is not what the citizenry bargained for in wrestling power from the military in 1999. Conscious steps should be taken to civilianise the polity and thereby ensure the survival of and sustainance of democracy.”

    In the same vein, in the celebrated case of All Progressive Congress v Peoples Democratic Party (2015) LPELR 24349  Aboki JCA held that the President lacks the power to call on the Armed Forces to restore law and order in any part of the federation without the approval of the National Assembly as provided in sections 217(2) and 218(4) of the constitution as amended. His Lordship reminded the Federal Government of its legal obligation  “to confine the military to their demanding assignments especially in these trying times of insurgencies and encroachment into the country’s territories…”

    Finally, just last week the satanic Boko Haram force was reported to have massacred 47 Nigerian troops and 92  Chadian soldiers in two separate attacks. In view of such enormous challenge our patriotic armed forces should concentrate efforts on the counter insurgency operations being carried out in the north east region while  the police and allied security agencies are allowed to enforce the COVID-19 regulations and guidelines.

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    Femi Falana

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    Presidential Order Not Enforceable Without Legal Backing! By Femi Falana
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  • A look back at the life of Vanguard’s founder

    A look back at the life of Vanguard’s founder

    He was a fierce advocate of low costs, simple investment principles, and plain talk.
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  • New tools show a way forward for large-scale storage of renewable energy

    New tools show a way forward for large-scale storage of renewable energy

    A technique based on the principles of MRI has allowed researchers to observe not only how next-generation batteries for large-scale energy storage work, but also how they fail, which will assist in the development of strategies to extend battery lifetimes in support of the transition to a zero-carbon future.

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  • WHO outlines steps to save 7 million lives from cancer

    WHO outlines steps to save 7 million lives from cancer

    The World Health Organization (WHO) today spells out the need to step up cancer services in low and middle-income countries. WHO warns that, if current trends continue, the world will see a 60% increase in cancer cases over the next two decades. The greatest increase (an estimated 81%) in new cases will occur in low- and middle-income countries, where survival rates are currently lowest.

    This is largely because these countries have had to focus limited health resources on combating infectious diseases and improving maternal and child health, while health services are not equipped to prevent, diagnose and treat cancers. In 2019, more than 90% of high-income countries reported that comprehensive treatment services for cancer were available in the public health system compared to less than 15% of low-income countries.

    “This is a wake-up call to all of us to tackle the unacceptable inequalities between cancer services in rich and poor countries,” says Dr Ren Minghui, Assistant Director-General, Universal Health Coverage/ Communicable and Noncommunicable Diseases, World Health Organization. “If people have access to primary care and referral systems then cancer can be detected early, treated effectively and cured. Cancer should not be a death sentence for anyone, anywhere.”

    Yet, progress in poorer countries is achievable. WHO and the International Agency for Research on Cancer (IARC) are releasing two coordinated reports on World Cancer Day (4 February), in response to government calls for more research into the scope and potential policies and programmes to improve cancer control.

    “At least 7 million lives could be saved over the next decade, by identifying the most appropriate science for each country situation, by basing strong cancer responses on universal health coverage, and by mobilizing different stakeholders to work together”, said Dr Tedros Adhanom Ghebreyesus, Director-General, WHO.

    WHO highlights a wide range of proven interventions to prevent new cancer cases. These include controlling tobacco use (responsible for 25% of cancer deaths), vaccinating against hepatitis B to prevent liver cancer, eliminating cervical cancer by vaccinating against HPV, screening and treatment, implementing high-impact cancer management interventions that bring value for money and ensuring access to palliative care including pain relief.

    “The past 50 years have seen tremendous advances in research on cancer prevention and treatment,” says Dr Elisabete Weiderpass, Director of IARC. “Deaths from cancer have been reduced. High-income countries have adopted prevention, early diagnosis and screening programmes, which together with better treatment, have contributed to an estimated 20% reduction in the probability of premature mortality between 2000 and 2015, but low-income countries only saw a reduction of 5%. We need to see everyone benefitting equally.” The challenge will be for countries to select treatments balancing considerations including cost, feasibility and effectiveness. Each government is tasked with choosing the appropriate innovative cancer therapies, while recognizing that established treatments, many of which are very effective and affordable, can provide benefits for cancer without causing financial hardship.

    Note to editors

    World Health Organization

    Report on Cancer: Setting priorities, investing wisely and providing care for all

    The report aims to set the global agenda on cancer, mobilize stakeholders and help countries set priorities for investing in cancer control and universal health coverage. It introduces the principles, tools and current priority cancer control interventions in the context of the current and future cancer burden and opportunities.

    International Agency for Research on Cancer

    World Cancer Report “Cancer research for cancer prevention”

    The report focuses on prevention and offers the most comprehensive overview of relevant research available to date, ranging from descriptive etiology, cellular and molecular biology, toxicology and pathology through to behavioural and social science. Key chapters include discussions on the impact of inequalities in cancer, vaccination and screening, genomic individual susceptibility to cancer and the finer identification of those at risk, which may allow ‘precision cancer prevention’.

    WHO outlines steps to save 7 million lives from cancer
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  • Online training as a weapon to fight the new coronavirus

    More than 25 000 people across the globe have accessed real-time knowledge from WHO experts on how to detect, prevent, respond to and control the new coronavirus in the 10 days since the launch of an open online training.

    The learning team of the WHO Health Emergencies Programme worked with technical experts to quickly develop and publish the online course on 26 January – 4 days before the 2019-nCoV outbreak was declared a public health emergency of international concern.

    Approximately 3000 new users have registered for the training every day since its launch, demonstrating the high level of interest in the virus among health professionals and the general public. In addition, more than 200 000 people have viewed the introductory video to the course on YouTube.

    The high engagement levels emerged as the international community launched a US$675 million preparedness and response plan to fight further spread of the new coronavirus and protect states with weaker health systems.

    The free learning resource is available to anyone interested in novel coronavirus on WHO’s open learning platform for emergencies, OpenWHO.org. The platform was established 3 years ago with emergencies such as nCoV in mind, in which WHO would need to reach millions of people across the globe with real-time, accessible learning materials.

    The online training – entitled “Emerging respiratory viruses, including nCoV: methods for detection, prevention, response and control” – is currently being produced in all official UN languages and Portuguese.

    “Our job is to work with technical health experts to package knowledge using adult learning principles, quickly so that it is most useful to health workers and our staff,” said Heini Utunen, who manages OpenWHO for the WHO Health Emergencies Programme (WHE). “Our online platform – OpenWHO – is already accessed by users from every country on earth, providing more than 60 courses in 21 languages. Delivering trainings in the local language of responders is really important, especially in an emergency”.    

    WHE has been investing in learning and training to strengthen preparedness and real-time response to health emergencies. The programme developed its first-ever learning strategy in 2018 and has a small dedicated Learning and Capacity Development Unit that allows WHE to develop trainings quickly and get know-how to those who most need it at the front line.  

    For the latest information on the new coronavirus, visit the 2019-nCoV page.

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  • Taekwondo Drug Testing

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    Every athlete which will participate in any athletic events including Taekwondo tournaments are sanctioned to undergo drug testing which is to be performed solely by their respective Anti-Doping Agency which practices the Protocol for Olympic Movement Testing.

    In the past, there were already several athletes who have been sanctioned by the board and were not allowed to participate in Taekwondo tournament because they failed this drug test. So it is a must that every Taekwondo athlete should never refer to the use of drugs just to enhance your potentials.

    History of Drug Tests amongst Athletes:

    The history of drug test amongst athletes originated during the Summer Olympic Games which involves Carl Lewis and Ben Johnson in their 100m dash competition. Ben Johnson crossed the finish line in a remarkable finish which made him the fastest man alive but this was soon disregarded after he was positively diagnosed to have anabolic steroids in his system a week after the competition.

    This revelation prompted the Olympic Game organizers to have urine drug screens on its participants so as to guarantee that fairness and equality will remain in the competition. Drugs which are prohibited to be used by these athletes include stimulant drugs, beta blockers, masking agents and anabolic androgenic steroids. These drugs are known to help increase and enhance the athletic performance of athletes after they are taken but will also result to several negative side effects which are detrimental to the athletes’ health in the long run.

    How is the drug test performed?

    The drug test will take place at any time during the competition. The athlete is unaware when it will take place but a Doping Control representative will notify the athlete if the time for his or her drug testing has been scheduled. He or she will then be required to comply with the policies and arrive at the Doping Control Station so he or she can proceed with the drug test procedure.

    The Doping Control Representative allows him or her to bring a chaperone but the athlete should remain in the sight of the DC representative all throughout the drug testing procedure.

    What will happen if the athlete refuses to take the random doping test?

    Any athlete who refuses to take the random doping test will be duly sanctioned by the Organization in charge of the event and may receive an athletic suspension of two years such as what has happened to Park Hyo Ji, a South Korean Taekwondo athlete.

    How to pass the required drug test for Taekwondo athletes?

    There is no safer way to pass the urine test for Taekwondo athletes than to do practice a clean and healthy lifestyle. In the end you will be the sole benefactor of your healthy living. Do not fool yourself because honour and prestige which is earned through hard work is always sweeter compared to something acquired through deception. If in doubt, consult the list of banned substances and supplements which are available in all area agencies. Again always cover yourself, if you are taking something that isn’t on the accepted list, that doesn’t mean it has no performance enhancing properties. Write to your Governing Doping Agency to get the all clear prior to starting a new or unknown supplement.

    Keep in mind the Five Tenets of Taekwondo. Be true to your oath as a student and live the principles of you were taught.

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    Source by Brendan Mark Smith

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  • Lifestyle Diseases

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    There have been increasing reports of several lifestyle diseases affecting the people from several countries of the world. One of the main reasons for this is lack of time to think about good health. Some of the other reasons include, lack of awareness, bodily disorders, excessive work related stress, etc. The rural uneducated people do not follow the basic principles of nutrition. Most of them are also poor.

    Hyper tension and excessive blood sugar levels are the most important risks affecting the lives of many people. Besides several other contributing factors, excessive salt in the body seems to be facilitating increase in the levels of blood pressure. Kidney is the vital organ which does control blood pressure levels. According to the medical researchers, the readings above 140/90 are known as the hyper tension. lesser salt intake, relaxation, drinking green tea, consuming two or three garlic cloves in the morning, etc are some of the natural remedies Balanced diet or nutritious food and brisk walking are also helpful. Avoiding the risky decisions, planning the work perfectly, avoiding disappointment, inclusion of fun in one’s life, meditation, yoga, management of time effectively, healthy inter personal skills,etc would also aid in reducing unnecessary stress.

    Good sleep can reduce higher glucose levels. Our blood needs only certain minimum levels of glucose. The excessive amounts can cause several health problems. The excessive glucose in the blood would lead to its clotting. The body might lose its immunity. Consuming our food at regular intervals would go a long way in reducing the risk of high glucose levels. Natural herbs such as neem leaves, lady finger, garlic, onion, green tea, etc are of great help to maintain normal blood sugar levels.

    Obesity is one of the major factors in reducing the effectiveness of the people. It is also responsible for the onset of the above mentioned health hazards. Several factors do play a role in the increase in our body’s weight. Many people seem to be getting good awareness about the ill effects of excessive weight.

    Stroke, cardio vascular diseases, loss of eye sight, etc are some of the consequences of improper lifestyle. Medical scientists do suggest to include more vegetables in the diet. Stress seems to be basically the mind’s problem. Higher glucose levels too cause stress.

    Proper medication, nutritious diet, regular exercise, etc would go a long way in maintaining the normal levels of both glucose and salt.

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    Source by Tirumala Prasad

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  • The Renegade Network Marketer is Attraction Marketing

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    In case you have not read the eBook by Ann Sieg called The Renegade Network Marketer, be sure to get your copy here. By reading this book you will learn new concepts on how to build your Network Marketing business or any business the smart way in this digital age.

    Inside Sieg’s book she targets a distinct group of people that are discouraged that their Network Marketing business is not going as planned. Every single day this group searches the internet for solutions and the Renegade Network Marketer provides the answers. Ann has exposed the upline sponsors for the ever tiring methods and myths that they are teaching to new recruits. If you have grown weary of hitting on or have just plain run out of friends and family this system is perfect.

    The Renegade Network Marketing eBook is full of valuable and practical information on how to prospect, market, and sell, specifically in the Network Marketing industry by using the internet. Even if you don’t belong to a Network Marketing Business, you can still purchase The Renegade Marketing System eBook and still make money as an affiliate.

    A new doorway has been opened by The Renegade Network Marketer which is leading the way to working smarter in attracting targeted prospects into your network marketing funnel. You will learn how to how to qualify prospects, position yourself as an expert and how to make your internet marketing efforts count. In order to keep you ahead of the trend in professional network marketing, there is ongoing continuous training. Whether you are just starting out or you just want the know how to grow your business this marketing concept is flawless.

    Cash flow is vital to any business and Sieg has also incorporated in her system the opportunity to make multiple streams of income. When you purchase the e-book you also gain access to a Back Office with a huge amount of information and tools to market and track your new business. Once you’ve read the book, you’re ready to get started setting up your own attraction based marketing system.

    The difference with being directly linked to Ann is that she has an incredible team and system in place. This is backed up with free membership in the Renegade System where you can put what you have read into practice right away. You’ll find many other helpful resources at The Renegade System website such as website development, copy writing and traffic generation.

    Ann has taken attraction marketing to a whole other level by teaching the principles of marketing. The ideas I got from the book suddenly opened my eyes to see network marketing business in a totally new light. The path in front of me has never look so bright. In our lifetime as network marketers we have no doubt made several attempts at making money did not go exactly as planned. Would you agree that those attempts in question had to do with the number of people that didn’t find your network marketing business as attractive as you did?

    In a nutshell, The Renegade Network Marketer eBook renders a complete Internet attraction marketing system for network marketers at a very low cost. The book comes risk free with a money back guarantee. This kind of training which is always being added could very easily cost thousands and I am sure somewhere it does. If learning the highly coveted secrets on how to attract and qualify prospects instead of chasing them down appeals to you then this eBook is for you.

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    Source by John Kellerman

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • A Multi Level Marketing Opportunity Survival Kit

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    What separates the good from the great? Why is it I’m being told to work from the inside, to work on my mindset in order to effectively run a business working from home?

    Taking actions on a daily basis and getting things done helps move your business forward and some simple techniques and tools help in this. But doing and being busy is still not enough. You need to display leadership qualities and it’s these qualities that affect you as an entrepreneur.

    For an entrepreneur, the business is an extension of themselves. They make a living and conduct business whilst simultaneously pursuing a passion hence get results through inspiration.

    A business owner is generally detached emotionally from a lot of the things that defines the values and beliefs of the business or company.

    Do you see the difference between a business owner and an entrepreneur? It is important to recognise this as affects the way you conduct your business, how you achieve results and how you come across as a person.

    As an entrepreneur, if the business is an extension of yourself then you must know why you do what you do? It’s difficult to separate the business from yourself. Your business is your passion and life.

    Every entrepreneur has uniqueness within and it’s this uniqueness, enhanced by passion that connects with people to get results. This also helps define your brand.

    Find why you do what you do, your sense of purpose, reveal the little gift that makes you unique, apply passion and you can build a business from scratch as an extension of yourself. You just then need to figure out the what and the how.

    It will be impossible for you to fail if you follow these principles. Do what you want, when you want. It has nothing to do with money.

    Do you ever feel and think you can achieve something more fulfilling? Look at your business and how this is defined?

    Don’t look at yourself as a sales person or marketer. Yes this might be the business you’re in, but this is not what defines you.

    If someone was to ask you these questions, ‘Why do you do what you do? What is your business?’ What would you say? How would you respond? If the answers do not roll off the tip of your tongue regarding your business, your company mission statement and the core values then this is grounds for an immediate dismissal.

    Huge corporations abide by their mission statement. Some businesses are so big and so far reaching, have so many employees around the world, yet they are still able to follow the same set of rules.

    What is your personal mission statement? If you can’t figure this out then you are no different to the 95% of people. Get it right from the beginning. Statistics don’t come into successful companies.

    You may ask whether you can be successful! If in the sales and marketing business then you may be looking to make the sale by talking about the features and benefits of your product. You go out to do what ever it takes to make that sale and at times you may sound desperate. You may even start to use manipulation on some vulnerable people. You are in fact doing a lot of telling!

    If you changed your mindset to inspire to make the sale, then not only are you showing leadership qualities, but you are empowering. Once you start empowering you begin to run your business as an extension of yourself – an entrepreneur.

    Being an entrepreneur is not for everyone. There are so many people who are looking for a quick buck. What is being articulated here is a long term journey and probably the hardest thing you will ever do. You will soon come to realise that it is so much easier and fun being a leader than a sales person. Plant the seed and walk away through inspiring. If interested, your prospect will come back because you have made a connection by being ‘you’. We have all been there. You may have purchased a car at a sales room not because of the benefits and features, but because of the connection the sales person made with you.

    Leaders don’t lead because people are following them. People follow because you are a leader, because you are inspiring!

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    Source by Gary Bernard Oakes

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