Tag: PHP

  • Strategic Decision Making Using Real-Time News Patterns

    To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment.

    This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5337

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  • 3 Ways to Use Facebook Insights to Grow Your Fans

    Facebook insights provides page owners invaluable metrics and graphs that allow you to understand and analyze trends among and about your users.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5339

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  • No Need to Shun Vacations

    Traveling trends in the Hispanic community vary greatly from that of the majority population. Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5346

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  • More Than Pretty Packaging for Ethnic-Specific Beauty Products

    How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5344

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  • Is Status Quo Killing Your Marketing?

    What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5620

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  • How to Write Copy That Sells

    In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174

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  • Using Pinterest for Business

    Pinterest is becoming an increasingly popular platform that allows members to share content by pinning images and videos onto their pinboards.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5633

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  • Developing a Google Plus Strategy

    In the not-so-distant past, Google launched its Google Plus business pages, designed to help organizations connect with their customers in new ways.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5595

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  • Group Buying Sites: Blessing or Curse?

    The business world has forever been changed by group buying sites, and while some consumers believe they are a fad that will come and go, others suspect the model will be around in the foreseeable future.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5559

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  • Writing Effective Email Language and Subject Lines

    In today’s digital age, email has become an important part of customer relations.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5536

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