Kevin Weil, Vice President of Twitter Product for Revenue, posted on his blog that Twitter is planning to buy out MoPub. MoPub is an application that provides an interface for people to post advertisements. The technology involved allows app publishers a process of optimizing various different mechanisms of advertising. Some of the means of advertising used…
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http://www.associationofmarketing.org/articles/view.php?article_id=13901
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Ever have a moment where you are surprisingly inspired, at the most odd time? Well I had one, watching the movie “Sister Act” starring Whoopi Goldberg. Her character’s leadership is masterful, respectful, thoughtful and courageous–and an inspiration to all!
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http://www.associationofmarketing.org/articles/view.php?article_id=13884
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There are over 1 billion active Facebook users on the planet as of now but what most of them do not understand is the functioning of Facebook’s news feed. On average, a person views up to 1,500 posts per day, but this does not mean that the person will get to view a post that is actually liked or shared more. For example…
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http://www.associationofmarketing.org/articles/view.php?article_id=13864
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Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are even enjoying consumer loyalty thanks to social media marketing…
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http://www.associationofmarketing.org/articles/view.php?article_id=14056
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It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard the privacy of the shoppers…
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http://www.associationofmarketing.org/articles/view.php?article_id=14053
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Technology giants, Google, celebrated their 15th Anniversary on the 27th of September. On this day, the company launched a new algorithm in their Search Engine called the ‘Hummingbird’ Update. This update is said to revolutionize search engine optimization as it focuses on…
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http://www.associationofmarketing.org/articles/view.php?article_id=14040
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Bing has recently started developing a system where it can give out linked offers on its platform. Sometimes digital couponing does not get very good reviews because coupons must be used to avail of discounts. Although this seems to be the simplest method of giving out discounts, the search engine site is working on a program that will make the process more consumer-friendly…
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http://www.associationofmarketing.org/articles/view.php?article_id=13997
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