Global Digital Store – Ebooks and Softwares

Tag: People

  • Can Emotional Pain Build-Up If Someone Doesn’t Have A Strong Connection With Their Body?

    Can Emotional Pain Build-Up If Someone Doesn’t Have A Strong Connection With Their Body?

    [ad_1]

    After someone has experienced loss, they could end up experiencing emotional pain. When it comes to how severe this pain is, it can all depend on who has passed on.

    So, if a family member has passed on, the amount of pain that they are in could be unbearable. Through being in so much pain, one could reach out for the support of family and friends.

    Additional Help

    This might not be enough, though, and one might end up reaching out for professional assistance. Perhaps their friends and their family are unable to be there for them on a regular basis.

    It could be said that this is just part of life as these people are going to have their own responsibilities to deal with. There is also the chance that these people are also in a lot of pain and haven’t always got the energy to be there for them.

    The Sensible Approach

    The main thing here is that one will be embracing how they feel, and this will allow them to gradually embrace life once again. This doesn’t mean that they will ever ‘get over’ what took place; what it means is that they won’t stay stuck in this emotional place forever.

    Additionally, one may also allow themselves to cry when they need to or during certain times. What this will illustrate is that one has a healthy relationship with the emotional part of their being.

    Just One Example

    If this is the case, it is going to be normal for them to embrace how they feel. Therefore, regardless of whether someone passes on, a relationship comes to an end, or something else takes place that has an impact on them, they will go with how they feel.

    It is not going to be an issue for them to cry or to get angry, for instance, which may generally stop too much emotional pain from building-up inside their body. This is going to allow them to operate as whole human being.

    Two Sides

    Of course, there will be times when facing how they feel will be hard, even overwhelming, but it will be worth it. The reason for this is that having a good connection with their feelings will benefit their life in a myriad of ways.

    For one thing, it will give them the ability to form deeper connections with others, and this wouldn’t be possible if they were emotionally disconnected. Also, their feelings will give them the guidance that they need to live a fulfilling.

    A Different Experience

    For someone else, it could be normal for them to deny how they feel after they have experienced loss. It is then not going to matter what kind of loss takes place as they will respond in the same way.

    Through taking this approach, they may believe that the emotional pain they were in has simply disappeared. Yet, although it may seem as though is the case, this couldn’t be further from the truth.

    Disconnected

    In reality, their mind will have lost touch with their body and this part of them will still be carrying their feelings. However, as their point of awareness is generally in their head, this is unlikely to occur to them.

    To maintain the illusion that they have created, it will be vital for them to do what they can to stay out of their body. If this doesn’t take place and they were to get back in there, they would end up being overwhelmed by emotional pain.

    Twp Parts

    Living on the surface of themselves may allow them to be successful when it comes to their career, for instance, but it unlikely that they will be able to experience intimacy or to live a life that is deeply fulfilling. It could also be a real challenge for them to relax and to just be; if they were to settle down, all the pain that is inside them could start to rise up.

    Being on the go just about all of the time, acting like a ‘human doing’ as opposed to a ‘human being’, will be a way for them to avoid themselves. Nonetheless, this kind of behaviour is often seen as a sign that someone is ‘driven’ or has ‘high self-esteem’, so very few people are likely to realise that something isn’t right.

    What’s going on?

    If someone has the tendency to avoid how they feel as an adult and to live in their head, this could be something that has taken place for as long as they can remember. Perhaps, their early years were a time when they didn’t receive the attunement that they needed to develop in the right way.

    As a result of this, leaving their body and getting into their head would have been the only way for them to stop themselves from being overwhelmed. The years will then have passed, but staying out of their body will still be a way for them to stop themselves from being taken out by how they feel.

    A Build-Up

    Their body can then carry the emotional pain that they avoided as a child and it can carry all of the pain that they have avoided as an adult. The longer they avoid themselves in this way, the more pain there will be.

    With this is mind, the sooner that they face this pain the better it will be. Facing this pain is what will allow them to not just look whole on the outside, but to feel whole on the inside.

    ​

    Awareness

    If one can relate to this, and they want to change their life, they will most likely need to reach out for external support. This can be provided by the assistance of a therapist or a healer.

    [ad_2]

    Source by Oliver JR Cooper

    Views: 0

  • Exploring The Forex Trading System

    Exploring The Forex Trading System

    [ad_1]

    Most people are familiar with the most basic form of Foreign Exchange Trading. They know that when you travel abroad, one of the first things you do after disembarking is to find the nearest place for currency exchange. Depending on the country you call home and the country you are visiting, currency exchange will leave you either richer or poorer based on the exchange rate.

    Nowadays however, Foreign Exchange Trading, or Forex, has taken on another meaning. If you hear two people excitedly chatting about Forex in an elevator or coffee shop, they are most likely referring to a type of investment trading that is growing in both popularity and esteem.

    How It Works

    Basically, Forex trading is how investment traders speculate regarding the trends and fluctuations in currencies. If a trader is able to stay on top of trends and accurately predict the disparities between pairs of currency values, they can make considerable profits through Forex trading.

    For instance, the USD (US Dollar) and EUR (Euro) is a very commonly traded currency pair. If you had reason to believe that the USD will drop in value compared to the EUR then you would “go long” and purchase EUR/USD. If, on the other hand, you predict that the USD will rise in value, then your reaction would be to “go short”. Of course, this is just a very basic example of the principles of Forex; experienced traders keep track of many different currency pairs simultaneously using Forex Trading Systems.

    All foreign exchange trading is done through a Forex broker. These brokers handle the trades and place them on the open market by networking with banks. Because of the fluctuating nature of currency exchange, Forex is a very dynamic form of investment trading. Also, unlike the international stock market, Forex is open throughout the day. The primary reason people engage in Forex is, of course, to make a profit. However, many are motivated to stick with it because of its thrilling nature.

    Best Strategies for Up-and-Coming Traders

    Although many people are able to supplement their incomes through Forex, it is by no means a quick and easy way to get rich. Using the Forex Trading System correctly takes time, experience, and patience. Those who are new to a Forex Trading System will need to spend time getting familiar with the jargon and tuning into ever-changing currency trends. Some general tips for newcomers to the Forex scene include:

    Select a Forex Trading System that accommodates and adapts to the dynamic nature of the market. If you are using a software package to manage your trades, you will be best served by a program that keeps pace with the lightning fast changes that occur in currency trading. There is also a lot to be said for software that has a clear, easily understood format so you aren’t struggling to keep track of what’s happening in the market.

    When you first dip your toes into the world of Forex, a good rule of thumb is “less is more”. This means that you should start small with your trading and build up slowly from there based on your successes. For instance, focus your initial efforts on a single currency pair and use that experience to inform future trades. Along those same lines, don’t use the maximum amount of leverage when you are new to Forex; that’s a sure-fire way to rapidly accumulate losses. Instead, begin with small leverage ratios and gradually increase as you become more experienced.

    If you really want to stay on top of trades and trends, you will need to use a Forex Trading System that will send you messages regularly. This will allow you to immediately take advantage of trends and reap the financial benefits.

    Most Forex brokers allow you to use a trading demo to get some practice before actually investing any money. Take advantage of these demos as they can give you a feel for currency trading in a risk-free environment.

    Foreign Exchange Trading can be difficult to master, but with a level head, an effective Forex Trading System, and patience, you will be rewarded for your efforts.

    [ad_2]

    Source by Tiffany M. White

    Views: 0

  • Why Healing Requires Integrating Our Unconscious Experiences Into The Wholeness Of Our Being

    Why Healing Requires Integrating Our Unconscious Experiences Into The Wholeness Of Our Being

    [ad_1]

    Nurture The Deepest Part Of Your Core Nature

    Healing involves integrating our fragmented parts into the entirety of our being. However, the paradox is: we are not broken but merely disassociated from our wholeness. The term healing denotes restoring what is not functioning as it is intended. When we are caught up in the distorted beliefs about ourselves, it leads to separation or what we consider being broken. In fact, it is merely being separated from the completeness of our true nature. Think in terms of a hologram where the whole is contained in every part. This was an idea espoused by the late theoretical physicist David Bohm who believed the universe is a solid and brilliant hologram. He recognized how each part of our physical reality contained information about the whole. Therefore, our thoughts, emotions, soul and physical body are composed of our soul nature.

    How does this idea appeal to you? Are you comfortable knowing whilst you were born whole and pure, through your beliefs, thoughts and experiences it leads to separation? I'm not suggesting it is entirely your fault because we are all bound to experience this. It is said, while our painful experiences are not our fault, healing the pain is our responsibility. Although there's an element of truth to it, we ought to remember there is nothing to heal other than to attend to our unconscious memories in order to return to wholeness. By attending to these aspects, we integrate our known sense of separateness. Release and Renew is a mantra I often repeat in my writing when I discuss healing and emotions. In doing so, we release that which is not conducive to the present moment. Similarly, we renew our commitment to nurture ourselves by connecting with our core emotions. The integration I speak of is an association with our soul nature, which at its essence is pure, whole and knows nothing of separateness or brokenness. It is the egoic mind which disconnects us from our spiritual self to create two identities ie the darkness and the light.

    How To Heal Your Fragmented Parts

    I am drawn to a passage by the South African author Michael Brown, who writes in The Presence Process : "I dropped my use of the word" heal "because of its connotation that something was wrong and had to be fixed. using the word "integrate," which to me meant there was a part of my experience that was unconscious- a part of my experience that I resisted, controlled, and sedated-which was asking to be incorporated into the whole.Whereas healing felt like I was excluding something from my experience, integration felt like I was embracing everything I experienced . " I believe Brown makes two important points here: we mustn't resist nor control the past, but perceive them as the whole of our life's experience. Second, integration means to embrace or at the very least acknowledge everything that happened to us. Perhaps not right away, but when we are ready to make peace with the past.

    What are your thoughts about this? I realize you may have questions related to your personal experiences. Whilst I am not present to answer them, I assure you trying to make sense of them consciously is a healing process rather than an integration process. It is what author Dr. Mario Martinez means when he writes in The MindBody Code: How to Change the Beliefs that Limit Your Health, Longevity, and Success : "The true agents of change are elevated cognitions and exalted emotions. These agents of change provide sustain transformation; in fact, they have triumphed over the greatest infamies and darkest periods in our human journey. " It does little good to dwell on why the past took place as it did. Instead, we ought to turn the tables and consider the following questions as a basis for self-enquiry. Instead of trying to make sense of the past which keeps us trapped replaying painful memories, we identify how the experiences served us.

    1. How can I use the past to facilitate my greater growth?
    2. In what ways can I use my emotional wounds to bring peace and love to the part of me that is pure and whole?
    3. How can I integrate my sense of separateness into the wholeness of my being?
    4. Whom do I need to become and let go of to achieve this inner state?

    Once we can perceive the pain of the past through the lens of: compassion, forgiveness, peace and love we heal our fragmented parts. It may involve deep exploration into ourselves with or without the guidance of a trained therapist. Considering this, I'd like you to spend the following week journaling your answers to the four questions above. Call it a remote coaching session if you like. Write what comes to mind even if it involves images or symbols. Similarly, pay attention to your dreams via the symbols that appear. Note how you feel within the dream and upon waking. Look for messages in your waking life in the form of people, places and situations that cause you unrest. This is your soul guiding you towards integration. Ultimately, to heal ourselves we must be willing to integrate the pain of the past, so healing happens naturally as nature intended it to.

    [ad_2]

    Source by Tony Fahkry

    Views: 0

  • Stuffed Emotions Don't Die – They Multiply!

    Stuffed Emotions Don't Die – They Multiply!

    [ad_1]

    As I work with clients on a daily basis, I am often amazed at how much fear is involved in showing emotion. Granted some people go the other way and completely out of control with their emotions. However, numerous others are entirely out of touch with how they feel. You can tell a person is in this situation because when you ask them the typical therapist question, "And how did that make you feel?" there will be a long pause. Uhhh …. ummmmm … truly the thought of putting emotion to an event is almost impossible for them.

    This process can be very frustrating when a person's spouse tends to be very in-tune with their emotions. They know exactly how they feel at all times. When an inquiry into what their partner is feeling brings a blank stare, there can be a complete break-down of communication. My common answer to help the aggravated partner understand what's happening inside their loved one's heart is, "when he / she tells you they don't know how they feel they are telling the truth. They truly don't know how they feel."

    Typically, a person who stuffs will respond to any situation requiring emotions in one or two ways. They will give you the one emotion that our culture allows us to show: anger. However, anger is not the real emotion they are feeling. It is just the emotion that we are allowed to express openly. Anger is really about hurt, unmet expectations or other pain. If a stuffer doesn't show you openly expressed anger, they will just push the anger down inside and do what they do so well … stuff it!

    The problem is that stuffing doesn't stop the emotion. Stuffed emotions don't get buried. Truly, stuffed emotions multiply. They become stronger and more powerful. Stuffing emotions over the long haul will eventually cause your body to break down. You can only carry so much emotion on the inside. Pretty soon your internal systems will start responding to the heavy load you are forcing them to carry.

    If you are a stuffer, please know that this information is coming your way via divine providence. It is time to step back and start finding new ways to identify and process your emotions. Emotions don't have to be scary when you learn better ways to get in touch with them. Emotions are just like the light on the dashboard of the car. They serve the purpose of letting you know that "something under the hood" needs looked at. You can take out the fuse so the light doesn't go on, but that doesn't stop the damage to the inside that could possibly happen if you drive on down the road ignoring the warning signal.

    [ad_2]

    Source by Trudy Johnson

    Views: 0

  • People Are Not Very Supportive Of My Marital Separation. They Aren’t Happy For Me If Things Improve

    People Are Not Very Supportive Of My Marital Separation. They Aren’t Happy For Me If Things Improve

    [ad_1]

    I sometimes hear from people who are getting some hurtful feedback from those who are supposed to be “supporting” them during their marital separation. Sometimes, this so-called support comes from friends or family members. It can even come from the “support group” that you specifically joined in order to feel lifted up during your separation, which can be incredibly disappointing. Someone might say, “I did not really want to burden my family, friends, or coworkers with details about my separation. They know that I am separated, but I just don’t want to hear people’s personal opinions about my husband or my marriage. I am hoping to reconcile and so I don’t want to influence their opinions about my husband or about our relationship. However, I wanted a place to talk things through and to feel supported so I joined a support group for people going through a separation / divorce. The first week felt pretty good, but maybe that is because everyone was on their best behavior. I have to admit that the last few weeks, it really hasn’t gone well. I want to reconcile with my husband. I was looking for people who could identify with what I was going through to keep my spirits up while I was waiting to see what happened with my marriage. However, many of these people are getting ready to divorce and are quite bitter and angry. If I try to relay good news that happened between my husband and myself during the week, I sometimes get sarcastic comments. Someone might say ‘well, just wait. He’s just trying to be nice to you so that you’ll accept the divorce later.’ These type of comments are obviously not what I want to hear. I don’t mind expressing my fears, but I want people to try to talk me down or to help me look on the bright side. I don’t want people to tell me that the worst case scenario is going to happen or that all separations end in divorce. This is why I didn’t tell some friends and family, but now I am getting this with the support group. And yet, I know that I need support, so I am not sure what to do.”

    I can really identify with what you are saying. I told some people about my own separation and I really came to regret it. Some of my friends became really angry with my husband and never really got over it – even after we reconciled. By then, I’d long forgiven my husband, and I just wanted to move on. But some people wouldn’t let it go. The thing is, with some people, if you tell them your most personal issues, then you’d better be ready to talk about those same issues every single time that you talk with them because they want to keep bringing it up and picking the scab. That is why you have to be really careful about who you confide in. Some people will project their own experiences and fears onto your experience and obviously, this doesn’t help you. Just because there are people in the support group who may be headed for divorce, this does not mean that you will be. At some point, I just had to tell people who weren’t supportive that I valued their friendship, but that I needed to talk about something else. Then I sought support elsewhere.

    If you have not tried counseling, that is probably the very best option for support. They are trained professionals whose only job is to help you. They don’t know you outside of this and therefore are not going to let other things bleed into the reason for your being there. That is really the ideal scenario, but if you are resistant to counseling, then you have to pick your “trusted support person” carefully. If you truly feel that the support group isn’t going to improve, then you want to make sure that if you decide to end this support system, then you have already replaced it with a new and better one. Honestly, my ideal support person was not who I thought that it would be. It was someone from work who I did not know very well and perhaps that helped. She didn’t have all of the history with me that some of my other friends did. And she had separated and reconciled previously so she understood my thought process. Our interactions always left me feeling better, and not worse.

    I often journaled my feelings on weekends because I knew that I needed to get them out and didn’t have access to my best support person. I came to decide that I’d rather journal to release my feelings than to have unsupportive people make me feel worse.

    It’s important to remember that you can control who you allow to influence you. It’s possible to politely retreat when people aren’t understanding or supportive. It can be really important to surround yourself with positivity because it’s easy to get discouraged. And it’s very important to remember that people’s unsupportive reactions usually have more to do with their situation than with yours. They are projecting their own life and their own problems onto you, which just isn’t fair. If the support group isn’t providing the support that you need and is just making you feel worse, there’s nothing wrong with politely seeking support elsewhere. Because support is very important, but it can be tricky and difficult to find the right, objective person or group of people. At the same time, you don’t want to alienate family and friends, which is why it’s fine to just change the subject and ask to discuss something else.

    [ad_2]

    Source by Leslie Cane

    Views: 0

  • Dealing With Customer Complaints – B.L.A.S.T

    Dealing With Customer Complaints – B.L.A.S.T

    [ad_1]

    In a restaurant, not so far away, in the not so distant future, a telephone rings, a customer complains… and the battle begins!

    Handling customer complaints doesn’t have to always be a battle, with the right tools and responses you can use complaints to your advantage; to help you build your business. B.L.A.S.T is a great tool that is used by companies such as Yum! (Parent company of KFC, Taco Bell, Pizza Hut, A&W, and Long John Silvers). Training their employees in the basics of handling customer complaints. The acronym stands for:

    Believe

    Listen

    Apologize

    Satisfy

    Thank

    How does your company deal with customer complaints? The easiest way to find out is to pick up the phone and play the role of the complaining customer. What happened? If you were an irritated customer, would you return? Using the B.L.A.S.T guidelines, allows you to create a standardized method for dealing with your complainers and turning them into loyal customers.

    Believe

    This is the cornerstone of handling a customer complaint. Yes, the customer may be lying and be incorrect about their situation. It is important to understand that your customer believes that your establishment has wronged them.

    Listen

    Stop and listen to your customer’s complaint. I’m not certain whether it’s natural instinct or just plain stubbornness. As soon as a customer starts to complain, we start to think of how we will respond to the accusation before we are done listening, and too often the case, already have the response ready to fight back. Take a second, relax, and listen. On occasion a complaining customer will be rude, angry, and use vulgar language, stay the course and remain calm and level headed.

    When the customer is done venting; in a calm, non-judgmental tone, repeat their problem. An example I used in my KFC for a mispacked order:

    “What I hear you saying is that, you came in ordered and paid for 10 Pieces of chicken and when you got home, you only received 8, is that correct?”

    By repeating the problem at hand, you’ve demonstrated your ability to the customer that you heard and understood their problem.

    Listen and clarify. Never defend or justify. The customer doesn’t care if you were shorthanded or if you’re having a bad day, they only care that they get taken care of. No excuses, just solutions.

    Apologize

    Always apologize even if you did nothing wrong. From your customers’ perspective, they have a legitimate complaint, and they expect an apology. It could be as simple as “I’m sorry we’ve inconvenienced you.” or “I’m sorry I know how frustrating it is to buy dinner for my family, only not to have everything there when I get home” A sincere apology will usually diffuse a lot of frustration that the customer has. There is an exception to this rule though, if a customer calls with a critical complaint, such as food poisoning, don’t apologize, it may be construed as an acceptance of guilt, instead refer to your company’s procedures for such events.

    Satisfy

    Make it right. Ask the customer “What can I do to make this right for you”? Be the judge of what is fair of course, but allow them the opportunity to feel empowered over the situation. Many times they may ask for the problem be taken care of on their next visit or maybe that you talk to the person who made the mistake and correct them. We used a great system of sending out a personalized postcard apologizing for the mistake, it was a couple of handwritten sentences (yes, many times with spelling mistakes from my team members), but it was personal and always well received. We always gave them the unexpected as well, maybe a free dessert or an extra side dish just to show that we cared about them.

    Thank

    At the beginning, at the end, in the middle; it doesn’t matter, thank the customer for calling and complaining.

    Why? With the simple act of complaining, your customer is telling you “I care about your business and your success”. They are giving you the opportunity to fix the problem and invite them back so they can give you more of their money. Puts a different spin on it doesn’t it? Thank them for giving you that second chance, for letting you know that something in your restaurant didn’t work like it normally does, for giving you the chance to make it right, and for the opportunity not to damage your reputation!

    Reputation? I had to throw that one in. You work hard, day in day out, trying the best to make your business the best, and yet one unhappy customer can take it away from you. A happy customer will tell two or three friends about a good experience, but an unhappy customer will tell at least ten friends about their experience and it always multiplies through word of mouth. Case in point, when I moved cross country to my new hometown, I was at a Chamber of Commerce event and being the new person in the group, I introduced myself and what we did. No sooner than five minutes passed did I get a list of 10 restaurants in my area that in their opinion were in “need of my services”. Only one person gave me a good restaurant. I didn’t ask, I was told. To this day I still haven’t been to those restaurants as a customer, why do I want to give them my hard earned money, when they made my new friends unhappy? It may not be a rational thought, but it is human nature.

    Will some people take advantage of your kindness? Of course, a rule of thumb I used in my restaurant was:

    First time shame on me,

    Second time shame on me, but I’m watching you,

    Third time… Shame on you and I will make the decision on how I will deal with you as a customer.

    Keep track of who calls to complain, names, phone numbers for follow up, addresses for your postcards. Using a binder and tracking your complaints, you will be able to detect and deter those that would take advantage of your new complaint procedures.

    Adding B.L.A.S.T to your expanding toolbox of customer service tools will help you in dealing with customer complaints and turn them around so they can tell their friends what great service you have!

    [ad_2]

    Source by Albert Barneto

    Views: 0

  • Are You Letting Excuses Keep You From Becoming a Top Network Marketer?

    Are You Letting Excuses Keep You From Becoming a Top Network Marketer?

    [ad_1]

    Things that are easy to do are easy not to do. In this article, I am going to talk to you about excuses and how they may be keeping you from becoming a top network marketer.

    We all have our moments when we don't feel like doing certain things. We are professionals at making excuses for why we don't do these things, but the thing we must remember is that being a professional at making excuses does not pay the bills.
    Two of the biggest excuses people have are the excuses that they do not have enough time or money. These are easy excuses to use because they are often true in our current state but do not have to remain true.

    I Don't Have the Time

    If you do not currently have the time to build your business, that is because you have not allocated the time to build your business. There are other things that are filling your time that you could choose not to do but instead, you choose to do them. Many times, these things are important things but if you say you want to build a business, but you do not schedule it into your week, you are not showing you believe it is that important.

    I Don't Have the Connections

    Our capital in our network marketing companies are our connections and oftentimes people think they do not have the right connections. Even if this is true, we all have the same access to everyone and if we are resourceful enough, we will be able to get in contact with that person.

    Conclusion

    Whatever excuses are holding you back, you must give them up and get into action. Excuses don't help you get what you want so give them up and work consistently toward your goals.

    [ad_2]

    Source by Jessica Lauren Vine

    Views: 0

  • Advanced Affiliate Marketing Techniques

    Advanced Affiliate Marketing Techniques

    [ad_1]

    When choosing affiliate products to promote with your Internet marketing business, you want to pick products that cost more so that you make a higher commission per sale.

    But you also want to have a whole range of products at different price points so you can keep people buying no matter how much or how little money they have.

    For example, let's say you pick self-help as your niche. You should have a bunch of products that cost less than $ 10 – such as eBooks or video courses – because a lot of people seeking to improve themselves don't have a lot of money but still want to buy something that will make them better people.

    The 'Profit Ladder'

    Then you should have more expensive products in the $ 10 to $ 100 range so that you can offer them to people with more money to spend and also push your customers up the profit ladder. That means getting people to buy increasingly expensive products.

    Then you should have some products that are really expensive, such as those that cost $ 1,000 or more. This is to appeal to people who have a lot of money to spend but also to have a big money offer that people can aspire to. A lot of times these types of products are things like personal coaching, or seminars people can attend to become masters at whatever it is they want.

    Big money products not only satisfy people's desire to get the best there is, but also provide you with the biggest commissions so you can make the most money even if you only make a few sales.

    Niche Statistics

    Popularity of Niches

    Before you start promoting affiliate products, you want to make sure the products or the niches you choose to work in are popular. You don't want to waste your time working in niches that there aren't a lot of customers. Instead, maximize your potential revenues by only working in the best niches that have scads of customers.

    So how do you find out what niches are popular? Like anything else these days, you simply use the internet. There are plenty of places you can go to measure the popularity of a particular niche. The first place I always recommend is Google Hot Trends which lists the top 100 searches on Google during the previous 25 minutes.

    Researching Niche Statistics Online

    Google is the largest search engine and is used by more people than any other, so it is a reliable source to tell you what is hot at the present moment. Another site is Yahoo Buzz, which shows also shows the top searches but on Yahoo, which uses the Bing search engine. But Yahoo Buzz also gives a little more information than Google.

    Two other similar sites are Trend Hunter and Trend Watching. These are more geared toward consumer goods, such as electronics, appliances and other hard goods rather than digital products, which are what you probably will be promoting.

    Sources for Niche Data

    ClickBank has a lot of information about the products it offers. A similar site that also has lot of data you can use to measure popularity is Commission Junction.

    With the affiliate products you promote on ClickBank and Commission Junction, you make a commission every time somebody clicks through and buys that product.

    'Cost Per Action'

    But another affiliate model is called "Cost Per Action". This is slightly different because you can get paid every time somebody clicks through to a page whether they buy anything or not. Obviously, the CPA amount you are paid is usually less than that of a sales commission, but a lot of CPA click-throughs can quickly add up and make you some real money.

    CPA networks for you go check out include Peerfly.com, ShareASale.com, GoOffers.net and CPALed.com.

    [ad_2]

    Source by Sohan Miah

    Views: 0

  • The Five Pillars of Marketing Success

    The Five Pillars of Marketing Success

    [ad_1]

    Does the following give a pretty good picture of your current marketing activity?

    You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

    Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

    But this is not the approach that works to get a steady, predictable stream of new clients.

    Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

    I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

    Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

    The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

    The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

    The Focused Marketing Paradigm has Five Pillars

    Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

    Pillar One: Focused Goals

    A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

    A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

    The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

    What is the Focused Goal for your marketing?

    Pillar Two: Focused Program or Service

    Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

    A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

    In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

    What is the Focused Program or Service you’re offering?

    Pillar Three: Focused Target Market

    In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

    A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

    I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

    Who exactly is your Focused Target Market?

    Pillar Four: Focused Message and Value Proposition

    A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

    Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

    A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

    For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

    And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

    What is your Focused Message or Value Proposition?

    Pillar Five: Focused Marketing Strategy

    A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

    A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

    Two examples:

    For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

    A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

    That’s the power of a focused marketing strategy.

    You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

    Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

    What is your Focused Marketing Strategy?

    If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

    I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

    Cheers, Robert

    [ad_2]

    Source by Robert Middleton

    Views: 0