Marketing has a certain set of common rules that apply to both online and offline strategies. There should always be a definite target group to which advertisers communicate their ideas instead of voicing them out to the whole global population. There are many products and services centered on teen and parent audiences who are the toughest audiences that marketers have to face…
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http://www.associationofmarketing.org/articles/view.php?article_id=7484
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Common trends among parents who are saving for college for their kids.
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https://investornews.vanguard/5-trends-among-parents-saving-for-college/
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Peru shows the way forward and the courage of Ander Martinez
“When Ander was diagnosed, I didn´t have the possibility to cover the cost of the treatment. It was very expensive, and I had nothing,” says Rosalina Tocto, 29 years mother of Ander Martínez Tocto. Ander had just been diagnosed with acute leukemia at the young age of 6 years. From the beginning, the odds were stacked against him. He and his family lived in a rural town, six hours from the nearest city. His parents did not have a formal job, placing the family under financial strain.
Ander and his family were not alone in this situation. “In Peru, nearly 1800 children and adolescents are diagnosed with cancer every year; however, up to 70% will have a late stage, often metastatic due to delays in diagnosis,” says Dr. Juan García, medical chief of the Pediatric Department of in the National Institute of Neoplastic Diseases (INEN) in Lima, Peru. “Most of our patients come from outside Lima and the majority of parents do not have formal employment and therefore do not have any type of insurance.”
Fortunately, Peru has made a strong commitment to Universal Health Coverage. In 2009, a law was passed to improve access to care by introducing a mandatory health insurance system and registering everyone living in extreme poverty under Seguro Integral de Salud (SIS), regardless of age or circumstance.
Dr. Reina Bustamante, Executive Director of the Division of Prevention and Control of Cancer of the MINSA says “UHC is an important step in public health particularly for those who lack public or private insurance like Ander. In this context, we are trying to follow WHO guidance to achieve UHC and ensure all individuals and communities receive the health services they need without suffering financial hardship.”
In 2019, Peru was selected as a focus country for the WHO Global Initiative for Childhood Cancer as the first focus country in the Region. The Global Initiative aims to improve survival for all children with cancer to at least 60% by 2030 while reducing suffering, altogether with the potential to save an additional one million lives.
Four main goals were formulated for the national pediatric cancer plan: (1) improve early diagnosis of childhood cancer, (2) decrease treatment abandonment, (3) implement a national pediatric cancer registry and (4) improve the quality of services in pediatric oncology units.
Dr. Liliana Vasquez, pediatric oncologist who works as an external consultant for the Division of Prevention and Control of Cancer of MINSA said, “Ten working groups have been established to achieve the goals.”
Dr. Vivian Perez, advisor of the Non-Communicable Diseases Office in PAHO-Peru added “the initial focus for the Initiative will be on six cancers selected as tracers for monitoring progress across the health system, alongside engagement of at least six focus countries with a record of strong political commitment and foundational efforts supporting children with cancer.”
For Ander, his health care team, the commitments from the government of Peru and partners and Global Initiative have made it possible to be successfully treated and will now allow him to dream of a healthy future though better access to surveillance monitoring and psycho-oncological support aimed at childhood cancer survivors.
Peru is showing what is possible for all countries. By concerted action and promoting universal health coverage, every child in the world can have access to high-quality care with the greatest likelihood of survival, and every family should be protected from financial hardship. We can do more together.
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https://www.who.int/news-room/detail/14-02-2020-who-global-initiative-for-childhood-cancer-progress-on-all-fronts
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The key to preventing obesity in future generations is to make their parents healthier before they conceive, leading health researchers suggest.
In a series of papers, published in The Lancet Diabetes and Endocrinology, the researchers say that the time before couples conceive represents a missed opportunity to prevent the transmission of obesity risk from one generation to the next. They argue that a new approach is needed to motivate future parents to live a healthier lifestyle.
There is now a wealth of evidence that the risk of obesity and its associated conditions, such as heart disease diabetes and some cancers, could impact the developing baby. In turn, when the child becomes a young adult they may pass the risk of obesity on to their children – it is a vicious cycle.
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Battling the childhood obesity epidemic is a priority for many researchers, as obesity during adolescence increases the risk of chronic diseases throughout life. Because obese children have lower quality of life and self-esteem, greater levels of depression and anxiety, and also face more teasing and bullying than normal-weight peers, including mental health in any intervention is necessary. To that end, researchers studied the self-perception of children participating in the Fit Families program.
Fit Families is a program based on Social Cognitive Theory delivered through the New Mexico Cooperative Extension service. The program was developed for areas of southern New Mexico lacking resources to help combat childhood obesity in a positive, culturally appropriate manner by encouraging healthy food and nutrient intake and increased physical activity. For this study, children with a body mass index at least in the 85th percentile were referred by local physicians. The final study included 46 children, ranging from 8 to 17 years of age, 43% of whom were male, and 80% of whom were Hispanic.
“With our emphasis on fun physical activity, children and parents reported enjoying the games at Fit Families. We believe this may have resulted in the children’s increased self-perception related to their athletic ability,” said Martha Archuleta, PhD, RD, lead author of the study. “Children also improved the perception of their physical appearance, possibly due to the way self-acceptance and diversity of body sizes were promoted.”
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As you know, we’re now well and truly in the
Information Age. It began about 10 years ago. In fact,
many economists say it began in 1989, with the Fall of
the Berlin Wall (and the start of the World Wide Web).
To understand who will become wealthy in the
Information Age, first we need to understand how the
Information Age differs from the Industrial Age (born
about 1860, died about 1989).
In fact, let’s get a complete overview and go back to
the Agrarian Age.
In the Agrarian Age, society was basically divided
into two classes: the landowners and the people who
worked on the land (the serfs). If you were a serf,
there wasn’t much you could do about it:
land-ownership passed down through families and you
were stuck with the status you were born into.
When the Industrial Age arrived, everything changed:
it was no longer agriculture that generated most of
the wealth, but manufacturing. Suddenly, land was no
longer the key to wealth. A factory occupied far less
land than a sheep farm or a wheat farm.
With the Industrial Age came a new kind of wealthy
person: the self-made businessman. Wealth no longer
depended on land-ownership and the family you were
born into. Business acumen and factories were creating
a new class of wealthy person. But it still required
enormous capital to build a factory and start a
business.
Then came the World Wide Web (in about 1989) and
globalization. Suddenly, everything changed again.
Factories (or real estate) were no longer necessary to
run a business. Anyone with a website could start a
business. The barriers to wealth that existed in the
Agrarian Age and the Industrial Age were completely
gone. People who could never have dreamed of owning
their own business were making millions from their
kitchen table.
Of course, the Information Revolution didn’t begin
in 1989.
It began in 1444 when Gutenberg invented the printing
press in Mainz, Germany.
But the printing press (newspapers, magazines,
paperbacks) belonged to the Industrial Age, not the
Information Age.
The printing press is a ‘one-to-many’ technology. The
Internet is a ‘many-to-many’ technology. And that was
what changed in 1989.
The Industrial Age was about centralization and
control. The Information Age is about
de-centralization and no control. No government and no
media magnate controls the Internet. This is the
crucial thing to understand about the Information Age.
As we moved from the Agrarian Age through the
Industrial Age to the Information Age, there’s been a
steady collapse of the barriers that kept one section of
society wealthy and the other section poor.
In the Information Age, literally anyone can become
wealthy.
So now that we have a clearer picture of how the
Information Age differs from the Industrial Age, let’s
ask that question again: ‘Who will become wealthy in
the Information Age?’:
(1) People Who are Self-Taught
To explain this better, let’s go back to the Agrarian
Age and the Industrial Age, and the Transmission of
Skills.
In the Agrarian Age, skills were passed on from father
to son. If you wanted to learn how to be a blacksmith
you had to be a blacksmith’s son. If you wanted to
learn to be a stone-mason, you had to be the son of a
stone-mason.
With the coming of the Industrial Age, all this
changed. You could go to University and learn whatever
skills you wanted. Knowledge was freely available.
But in the Information Age, the Transmission of Skills
is changing once again.
The skills necessary to succeed in the Information Age
are not being learnt from our parents (as in the
Agrarian Age), nor are they being learnt in schools
and colleges (as in the Industrial Age). Children are
teaching their parents computer skills. And many of
the entrepreneurs who start hi-tech Internet companies
have never been to college.
The millionaires (and billionaires) of tomorrow
probably won’t have a college education. They will be
high-school drop-outs, self-taught people.
(2) People with New Ideas.
Again, it’s the people who are able to think outside
of the existing structures who will become wealthy in
the Information Age. Often, it’s just a Simple Idea
that launches people to success in the Information
Age.
Take Sabhir Bhatia, for example – the man who invented
Hotmail. Bhatia was a computer engineer working in
Silicon Valley. He had no previous business
experience, whatsoever.
But one day, while he was driving back from work, a
friend called him on his cell phone and said that he
had an idea: What about starting a free, web-based
email service? Bhatia knew this was the idea he’d been
waiting for. He told his friend to hang up immediately
and ring him at home on a secure line.
Three years later he sold Hotmail to Microsoft for
$400 million.
(3) Writers
The third group who will become wealthy in the
Information Age are Writers.
In the Industrial Age, Writers depended on large
publishing Houses to get published (remember that the
printing press is an Industrial Age technology – it is
centralized and controlled). And the Publishing Houses
took the lion’s share of the profits.
In the Information Age, Writers are doing their own
publishing – and keeping most of the profits
themselves. Indeed, Writers are flourishing on the
Web – mainly through eBooks and Ezine Articles.
But even if you don’t write eBooks or Ezine Articles,
if you own a website, you are a Writer.
Why?
Because the Internet is basically a written medium. It
favors writers, people who are able to communicate
effectively through the written word. Remember, it’s
not the graphics on your website that sell, it’s the
words you use.
In the Information Age, we’re all Writers!
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Should you let an adult child come home again? Parents send their nearly grown children out to conquer the world and sometimes they bounce right back home. A parent’s goal is to teach their child to survive the best and the worst that life has to offer. Most young people are able to maintain a level of existence, sobriety and relationships that sustain them until they really know who they are and what they want to do with their lives.
However, sometimes life throws them a curve and they falter. Circumstances can hurt them, even bring them to their knees. A devastating break-up with a lover, flunking their first semester, an unexpected death of a best friend, or getting fired from his or her first real job can knock your child out of the game and take months to a year to recover.
Did you keep their childhood bedroom just the same? Perhaps this is the time to open the shades and prepare for a wounded visitor. Make it clear that the invitation is temporary but open your door widely and let them come home again. As irritating as they are to you and your spouse, remember that your little habits will irritate them, too. As they begin to recover their sea legs, they will want the freedom of their own place ASAP. If you want to encourages them to leave quickly after a few weeks recovery, begin to talk endlessly about developing a strong work ethic and new disciplined habits in place of blaming others for their situation or procrastination. Hopefully, they will soon be out seeking new adventures.
Help them improve their diet and sleep patterns. Try including fish oil and B vitamins daily to help them recharge their nerves and bodies. Less coffee and colas and more vegetables will help them with their mood. If your child seems to be getting worse or rarely leaves the house, antidepressants may be indicated. Get medical help immediately if your child seems despondent or suicidal.
Being mom or dad again may even heal your empty nest pain. Give them a safe haven for a little while away from the pressures of living fast and competitively. Soon, they will try to fly again, this time a little wiser, a little stronger and a bit more ready. Oh, and don’t redecorate that room just yet. They may be back.
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Source by Molly Barrow
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