“Hey Google, read this page.”
Read More
Views: 0
Tag: Pages
-
WHO launch eEML
The World Health Organization has launched a new easy-to-access, digital version of its Model list of Essential Medicines (EML). The move will revolutionize the way this core WHO reference tool is used.
More than 150 countries currently use the WHO list to work out which medicines best meet their national health contexts and priorities, so they can compile their own national essential medicines lists.
Essential medicines are those that satisfy the priority health care needs of a population. They are the medicines that need to be available in a functioning health system at all times, in appropriate dosage forms, of assured quality, and at prices individuals and the community can afford.
Keeping up-to-date lists of the most important medicines a country needs is key to achieving health for all in a sustainable way.
Since 1977, the WHO list has been revised every 2 years (most recently in 2019) by a group of experts and published in print or PDF formats. It includes information about available dose forms and strengths; specifications as to who should take a medicine; what conditions a medicine can treat and how it should be taken, as well as details about the clinical evidence supporting recommendations being made.
The new electronic version brings the traditional EML to smartphones and computer screens in a comprehensive, freely accessible, online database. Instead of flicking through pages of information, users can search by simply clicking on the name of a medicine, for example, or a health issue. They can also make their own customized lists by exporting the list – in full or in part – into an Excel or Word version.
The electronic EML is the latest step in WHO’s effort to harness digital technologies to drive improvements in global public health, and advance progress towards universal health coverage.
Read More
https://www.who.int/news-room/detail/27-02-2020-who-launch-e-emlViews: 0
-
How to Write Technically for the Lay Person
[ad_1]
While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.
So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.
#1 Know your target audience
The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.
#2 Show but don’t dictate
Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.
#3 Use simple, short sentences and active voice
There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.
#4 Be assertive
Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.
#5 Avoid the jargon
Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.
#6 Use text to compliment the images
While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.
These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.
[ad_2]
Source by Rob StephenViews: 0
-
Ann Sieg’s – The Renegade Network Marketer – A Review
[ad_1]
If you’re looking for a novel, convenient, and effective way to do network marketing, The Renegade Network Marketer from Ann Sieg may just be what you’re looking for.
What You Won’t Do with the Renegade Network Marketing System
Once you become a renegade network marketer, you can permanently say goodbye to all the things about network marketing that you hated. This includes but isn’t limited to nagging your family, loved ones, and strangers to take up a business opportunity they truly aren’t interested in as well as performing recruiting activities that never worked in the first place.
With the Renegade Network Marketer from Ann Sieg, all those will simply be a fading memory of the past.
What You Can Learn from the Renegade Network Marketing System
You’re probably thinking that getting hold of this system would cost you money, and you’re right. But what you probably never expected is receiving so much more than what you’ve paid for. Here are just a few things you can expect to enjoy once you’ve got this system running for your network marketing business.
Remote Control Selling
Did you ever imagine it could be possible to use the same amount of time for selling to just one person to sell to a thousand? With the Renegade Network Marketer, remote control selling isn’t a dream but a reality. Even better, not just you but your distributors as well can make use of the system, consequently multiplying your income a hundred fold!
Step by Step Strategy
Didn’t you hate how so many “effective” systems couldn’t manage to effectively teach you even one simple lesson? Well, color the Renegade Network Marketer different. Knowing the difficulties that newcomers to MLM face, Ann Sieg made sure to break down her strategies for network marketing step by step. In fact, it’s so easy to understand that you can immediately pass on what you’ve learned to your downline.
Kill Your Competition
Network marketing is a tough nut to crack and competition can be terribly fierce. But once you become a renegade network marketer, you’ll have in your palm the key to driving your competition away…and you won’t even have to sweat for it!
Successful Lead Generation
Network marketing success always has its roots in profitable lead generation. It is the first and most important technique you should learn, and it’s certainly one of the major focuses of the renegade network marketing system.
A Marketing Pipeline
Just imagine how wonderful your life could be if all your prospects were sold on your idea even before you made a pitch. If you’re wondering how that could happen, you only have to sign up for Ann Sieg’s the Renegade Network Marketer and you’ll not only learn how it happens, but you can experience it, too!
Make Them Believe You
Last but most important of all, Ann Sieg uses the Renegade Network Marketer to share her best kept secret – one that every MLM associate would die to know: make your prospects believe you. Network marketing hasn’t enjoyed a positive reputation for quite some time, but don’t let that get you down. If you play by the renegade’s book, your prospects are sure to have faith in your words.
All those are just the tip of the iceberg of what lies in store for you behind the pages of The Renegade Network Marketer.
[ad_2]
Source by Dave JalesViews: 1
-
Warning Regarding Holly Mann’s Honest Riches
[ad_1]
I like Holly Mann’s E-book on how to make money online and if I had to go back in time and buy it again, I would. Or … okay, I admit it. I absolutely love her book.
So why am I writing a warning?
First of all, you might be wondering what I’m talking about. Who is Holly, and what E-book?
Holly Mann is a single mom and a retired “disabled” army veteran in her mid twenties. (I have no idea what her disability is, she looks pretty healthy and strong to me and you should see her as a contortionist!) She is an American living in Thailand with her toddler son, Josh.
On her website she tells the story about how she went from $0.00 to $12,000 per month in online income. In other words, she started from virtually nothing but now she makes a killing online, working from home.
Holly wrote an E-book which teaches anyone how to work at from home to make money on the Internet. This is something that even the complete beginner can understand. When I first read it, I was completely clueless – not only about how to make money online, but on the Internet in general. I didn’t even really know what a website was.
If you have heard of the “Rich Jerk” you may have heard of Holly. Holly originally read the Rich Jerk’s E-book, but then wrote her own, under the motto to “No thank you Rich Jerk – Honest Riches!” Holly promotes honest and ethical ways to make money online which are successful and also helpful to others. In other words, she teaches you to earn money by providing services and products to people that will help them. She doesn’t teach you to fool people out of their money. People who operate this way always win out in the end.
The money-back guarantee and the low price of her E-book is one reason why it is very easy to buy her E-Book and try out what she teaches.
Holly is also human.
Holly’s E-book teaches the complete beginner how to make money online. It includes methods on how to make money with no start-up cash, how to earn money by promoting other people’s products, how to use advertisement to earn money on your own website or blog (and even how to do it for free), how to write and submit articles which will result in online income, how to create your first website, and a lot more. Her E-book is also full of links to websites and software which will save you hundreds of hours in getting off the launching pad. And she throws in plenty of free bonuses.
So what’s the warning?
Well, when I first wrote this article (years ago) there were two points in her E-Book where she suggested methods of making money online that had been workable when she wrote them. But times had changed slightly so there were a couple of points I thought people should know.
However, by now Holly’s E-Book has been revised and even those points are clarified extremely well.
So there is no warning. In fact, I have recently reviewed the 2008 edition of Holly’s E-Book. It is not released yet but Holly sent it to me in an email.
It is a virtual treasure. (By the way, the price will go up when she released the new version, probably in mid-August 2008. But if you buy the current version at the current lower price, you will get a copy of the 2008 version for free when it arrives.)
Holly’s 2008 Honest Riches III contains 277 pages of very easy to read information. Everything you need to know about Internet Marketing is covered. And what makes Holly stand out from the crowd is that she uses such simple terms and explains things so clearly, that anyone can understand it. I found simple explanations of concepts that I had been searching for for ages.
She also explains everything that is vital in making money online so that you will be clear-headed in taking every step you need to take, without wasting your time in confusion and blunders. Holly gives you the step-by-step instructions and procedures to take so that you can start making money online and reaching your goals.
If there is only one thing you ever purchase to help you learn to earn your living (and more) online, I can honestly say, without a doubt that it is this E-Book. As a rule, I do not promote products in the field of Internet Marketing that I have not used and loved. There is just too much low-quality (or worse) garbage out there.
I have heard some people ask if Holly is a real person. Holly is a friend of mine. I have taught her to write poetry.
One of the things that makes her stand out from the crowd is her willingness to help people. Time and again, you see her going out of her way to give extra assistance and advice to people who want to succeed in making money online.
All said, Holly’s E-book is still the best I know of, for teaching the complete beginner how to make money online.
If there were only one purchase I could make in that field, it would be Holly’s E-book. And without it, I would still be swimming in confusion, or would have given up long ago.
[ad_2]
Source by Anna Vera WilliamsViews: 0
-
Coin Book Reviews – A Guide Book of Morgan Silver Dollars By Q David Powers
[ad_1]
The 2nd edition of “A Guide Book of Morgan Silver Dollars, A complete History and Price Guide” was released in paperback form on March 31, 2005.
The first chapter discussed the appeal and challenges of collecting Morgan Dollars and a few tidbits about the history of the Morgan Dollar. While only 5 and 1/2 pages long, the first chapter is filled with interesting facts. As you enter chapter two, the book goes back a ways and discussed the history of dollar coins in general going back to the Spanish Milled Dollars, then the Mint Act of 1792 and how US coinage began. There are several paragraphs discussing the early dollar coins, there popularity, or lack thereof, and how the dollar was eliminated and replaced with the Trade Dollar.
The book does a very decent job of describing the events that were happening during this time period such as the troubling times for silver companies and the political involvement to help them out that eventually led to the Morgan Dollar. Chapters 3 and 4 are packed with excellent information on the design process for the Morgan Dollar and them the minting process. For a new collector, this is very good information.
Chapter 5 discusses the five, yes five different mints that produced Morgan Dollars, although the Denver mint only produced Morgan Dollars for one year, the year 1921. Chapter five also gives a little bit of history about each of the mints.
Chapter 6 discusses the various hoards of silver dollars discovered long after the demise of the dollar. Some once thought scare dates were now plentiful as the US Treasury began releasing and selling Silver Dollars held in vaults for years.
Chapter 7 delves into the variety of ways you can collect Morgan Dollars. If you are at all familiar with Morgan Dollars, then you know that there is a multitude of ways to collect this coveted coin. Chapter 7 will give you many ideas to help you narrow down the way you may want to collect this series
Chapter 8 discusses grading and the ANA grading scale. If you are familiar with the scales, then there is not much new here. Also, this is also where I think the book could stand some improvement. There are pictures providing examples for each grade, but like most, if not all books about grading, there are only descriptions for MS60 and above. I would have liked to see large pictures for each MS grade. This would give collectors a clear indication of the impact of bag marks in regards to grading.
Chapter 9 discusses the many varieties within the Morgan series while Chapter 10 is where the real meat of the book is. Chapter 10 contains a page for each and every year and mint of the entire Morgan Dollar series. Each page contains information on keys to collecting, circulation strikes, prooflike coins, price guide, availability guide, mintage and distribution and varieties. Each page is jam-packed with information very specific to each date and mint. In addition, there is a summary for each year that discussed things going on at the time and other general information about Morgan Dollars for that year. This type of information no doubt took years to gather and is invaluable to the serious Morgan Dollar collector.
Chapter 10 is buy far the longest and provides incredible detail for each and every year and mint of the Morgan series. There is one page for each date/mint that provides information such as optimal collecting grade, PCGS population (although outdated as more coins become certified), estimated field population, total mintages, varieties, etc. In addition, there is a page for each year that discusses collecting and how life was during that particular year. In all, chapter 10 is for the series Morgan Dollar collector.
In summary, if you are a series Morgan Dollar collector, or just a beginner, this is a must have book. The information provided in this book is incredible and provides the collector with incredible information into collecting one of the most popular coins collected today.
This book gets 4 1/2 stars.
If this book had blown up pictures of Mint State type coins, it would have rated a 5. Since the Morgan Dollar is most desired in Mint State, it puzzles me as to why graded pictures are not provided.
[ad_2]
Source by Keith ScottViews: 0
-
How Car Salesmen Can Get Unlimited Free Auto Sales Leads Fast
[ad_1]
It is not that hard to get unlimited free automotive leads if you do it the right way and know what you are doing. With hundreds of millions of Google searches for cars and trucks every month, you now have the ability to quickly and easily make contact with many prospects.
Get Your Information Out There
You can reach thousands of prospects each month if you put your contact information in front of them when they are searching for a motor vehicle to buy. This means you have to find a way to get your contact information shown on the pages where they are looking, instead of your competitors’ information. When they see your name instead of theirs they will call you or stop by and see you instead of the competition.
Due to search engine changes in 2011, you can now dominate your local search market for new and used cars and trucks. This is because Google and others now give search engine results based on local markets and local geographical areas. This is good for smaller local companies. It means you now have a way to be #1 online in your market.
How To Get A #1 Ranking
To get the #1 ranking in Google and all the other search engines means you must have a plan to get your name and contact information listed in so many places that Google can’t ignore you. Every time your name shows up somewhere online it is a vote for you to be #1, and the car dealer with the most votes will be ranked #1. We do this through a program of internet domination that includes every type of website you can think of, including blogs, forums, other local websites, business directories, articles, press releases, twitter, Facebook, and YouTube.
Once we do this, then Google starts noticing and believes you have a good website and a good car dealership because you are being mentioned so often in so many different places. How many other web cites and references it takes all depends on how competitive your market is.
If you are trying to be #1 for all the search terms for new and used cars in a large city it will take more time and more work than a small city. With our domination system we have found we can get a car dealer to #1 even in a large city eventually.
Your Window Of Opportunity
What is in your favor right now is the fact that most of your competitors don’t know about all the changes in local search rankings. This gives you a window of opportunity to be ranked #1 now pretty quickly, at least in your own city.
We have found that with the right help from an expert you can shoot to the top of not just Google but all the other search engines as well, including YouTube and other Google-owned websites. The problem is that many internet marketing firms are still using methods that worked a year or two ago but don’t work anymore. To get to #1 in your market means getting leads from many different websites, forums, directories and blogs, not just Google.
Massive Online Presence
The approach that works for local internet domination is to have a massive online presence, and to accomplish that we invented something called The Massive Lead Machine for automobile sales. This not only gets you top ranked it also gives you an ongoing, unlimited amount of free car leads from the internet. The Massive Lead Machine succeeds in positioning your business name and contact information in thousands of internet locations so that people online looking for vehicles will always be seeing your name and so will call you or stop by for a test drive.
Positive Online Reviews
Not only that, we have also created a system to get your business a lot of positive online reviews and a lot of favorable comments in discussion websites. This creates the most valuable form of advertising – word of mouth advertising. And this not only works better than expensive paid ads, but it is also free once you have a Massive Lead Machine working for you generating unlimited internet leads.
Dominate Your Market
All of this online publicity and word of mouth advertising, along with links, reviews, citations and top search engine rankings, will allow you to truly dominate your local market for auto and truck sales.
[ad_2]
Source by Leo J. VidalViews: 0
-
e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
[ad_1]
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.
The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.
e-Marketing Strategy
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.
Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.
These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.
1. Personalization
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.
For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.
Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.
2. Privacy
Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.
This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.
Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.
3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.
We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.
For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.
As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.
4. Community
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.
The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.
The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.
Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.
5. Site
We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.
Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.
This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.
6. Security
The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.
What we need to keep in mind as marketers are the following two issues on security:
– security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;
– security of data collected and stored, about our customers and visitors.
A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.
7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.
To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.
[ad_2]
Source by Otilia OtlacanViews: 0