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  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • House Call Doctor: A Leap Forward by Looking Backward

    House Call Doctor: A Leap Forward by Looking Backward

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    We can look back at many things with a smile. There's playing Johnny-on-the-Pony at the corner park, stoop ball, summer nights at Coney Island with your significant other, a great meal at a special cheap restaurant in Chinatown-but one of the most important has to do with the doctor . Remember the house call?

    Back in the day receiving a house call was the norm. No one had to trudge to the hospital emergency room or their doctor's office when they were sick. This was unheard of! All you did was make a phone call and the doctor would arrive at an agreed upon time with his or her magical black bag of medical tricks and the healing would commence. How would you like to travel back to those days, the days of the house call?

    Just think about the ease of a house call. When a person is ill the last thing they want to do is to schlep across town to see a doctor. No, we much rather be in our warm comfy bed with a cup of tea, a few slices of dry toast, and the television on. So many things have changed over the years it's time we look to the past for some modern conveniences. What type of doctor would travel to you these days?

    Well, there are some operations out there. A board-certified doctor will arrive at your home, your hotel (or your job) laden with that big black bag of medical magic to dispense medical advice and / or write a prescription. In other words they will do what it takes to nurse you back to health. And all from the comfort of your own home (hotel or job)!

    Is it easy? Sure it is. A personal visit from a board-certified doctor is awaiting you if you want one. In three easy steps you can receive a house call. Number one is to simply dial the doctor's office to explain your medical issues, needs and to arrange a convenient time for the visit. During this time your credit card number will be recorded but it will not be charged until your home visit is completed. Number two is waiting for a quick call back when you will decide if a doctor is needed or if an accredited physician's assistant will do. Number three is simply to sit back and wait for the doorbell to ring!

    It's just that easy. A house call doctor can diagnose and treat so many of the same medical problems that he does in his office. So why travel all the way to him when you can receive your own personal house call today? Some things are a no-brainer, this is one of them. If a home visit is in your budget than a home visit makes the most sense of all your options. Say goodbye to the days of spending hours in a waiting room.

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    Source by Slava Fuzayloff

    Views: 0

  • Top 10 Reasons for Studying Medicine or Dentistry in Eastern Europe

    Top 10 Reasons for Studying Medicine or Dentistry in Eastern Europe

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    Many students have been unsuccessful in pursuing medicine or dentistry in their home countries such as UK, Germany, USA. The nature of such courses is highly competitive. Here's why you should consider studying in Europe:

    • The course is taught entirely in English, with a foreign language class taught a few hours per week to help you fit in to the country and culture. The foreign language class can assist you when you communicate with the local people or with your patients, as well as when interacting in typical every situations with your new international friends.
    • You will be studying medicine or dentistry at some of the best universities in Europe. Even if your grades are not the best, you can still get accepted into some world class university as many Medical Faculties in Romania, Bulgaria, Poland, Ukraine and many more allow some flexibility with grade requirements. Universities will not disregard your application and will individually look at your overall performance to give you a chance. Medical Schools in Europe want you to be able to puruse your dream so they'll give you a chance to study. It then depends on you to keep up with medical school and show them what you're worth.
    • You'll be studying medicine or dentistry at some of the largest medical campuses worldwide and largest teaching hospitals in Europe. The universities are all surrounded by very reputable teaching hospitals with many specialties and specialists. Some universities have specific centers like a military hospital or private hospitals with up to date technology, methodology and equipment.
    • Thousands of UK students are opting for studying medicine in Europe. The international community of students from the UK and Germany and other countries is amazing! There are many students who were in your shoes and managed to pursue their dream career abroad, and so should you.
    • Europe is alive, beautiful and safe, you'll experience a true culturally rich experience.
    • You'll have an exciting additional option, as opposed to the limited four university options that UCAS in the UK allows you. You can apply to as many medical universities in Europe as you like – your options are limitless. Apply to each university with its procedures and have an unlimited option of universities to choose from.
    • Annual Tuition fees begin from € 3000 per year. The tuition is paid in one or two instalments every year. Usually, non-EU applicants must pay the tuition upfront before applying for the visa
    • Living expenses are very low, you can live very comfortably on under € 300 per month. Living costs are fantastic and you will love living like a king with such a small amount of money. A Euro or Pound is twice or sometimes thrice as strong as the local currency making everything super cheap.
    • This will be a great back-up option and your safety net incase you are not accepted into medicine back home. Don't risk losing out on a year of your life because of medical school decided to not accept you, because you're not the best of the best of the best!
    • You are guaranteed a job after graduation from medical school in Europe as a doctor, as the universities are accepted worldwide.

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    Source by Osman M

    Views: 1

  • A SMART Approach, To Better Health

    A SMART Approach, To Better Health

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    If you asked most people, they would state, one of their priorities, is living, a happy, healthy life! Being healthier, and happier, means focusing on the best way, for you, to use a smarter way, to become a healthier person! Wouldn’t it be great, if, we could use, a SMART approach, to better health? What would this represent, and mean, and what methods, considerations, and mind – set, might enhance our possibilities, and personal action? With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and why, it might be, in our best interests, to pay some attention to these items.

    1. Self; sustainable; symptoms; solutions; stronger: How can anyone, become stronger, more fulfilled, etc, unless/ until, he pays attention to his personal self – interests, and what he really wants, and makes him happiest, and most contented? It is smart, to look at the bigger, sustainable paths, than seeking instant gratification (and disregarding ramifications)! Do you know, the symptoms, of being happy, versus, what stresses you, in a negative way? Smarter people, always, seek solutions, which make them, consistently, stronger, better, and more content!

    2. Motivated; maintenance; MD: Will you be, motivated, enough, to consistently, perform, personal maintenance, and use every opportunity, in your personal best interests? Always consult, a medical doctor (MD), in order to ensure, there is no significant ailment, and/ or, illness/ disease, so you might be able to proceed, with the finest, overall, wellness procedure!

    3. Attitude; attention; articulate concerns: When visiting a health professional, it’s important to fully express and articulate your concerns, ailments, etc, in order to be fully examined, etc. Proceed, with a can – do, positive attitude, and pay attention, to the finest possibilities!

    4. Reasoning/ rationale; research; relevant; real: Consider your reasoning, and rationale, and research your options, alternatives, etc. Know the difference between relevant scenarios, and, less important ones! Keep it real, and never, merely, accept rumors, or, opinions, and investigate the research, and realities!

    5. Trends; timely; total health: Recognize, realize, and understand, every trend, which might be helpful, to you, in you quest, for a healthier existence! Never procrastinate, in taking actions, which might be in your best interests, but, rather, take timely, well – considered actions, focused on optimizing, your total health, and well – being!

    Are you willing to take some SMART approaches, to a healthier life? Will you commit to proceeding, with a can – do, open – mind?

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    Source by Richard Brody

    Views: 1

  • Courses in Holistic Medicine

    Courses in Holistic Medicine

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    Earn your professional diploma in the healing arts when you enroll in courses in holistic medicine. Among the subject matter in these holistic medicine programs are in-depth studies in anatomy and physiology, pathology and disease, detoxification methods, energy healing, herbal medicine (both Eastern and Western modalities), homeopathy, orthomolecular nutrition/holistic nutrition, flower essences and remedies, holistic counseling, iridology, and other natural medicine.

    There are also courses in holistic medicine that are both degreed and non-degreed. For those seeking a more comprehensive natural healing career, degreed courses in holistic medicine are the best options. In addition to gaining a four-year Naturopathic Medical Degree (N.D.), there are other academic routes that can be taken like programs that offer Doctorate degrees in chiropractic, herbal medicine, and acupuncture and Oriental medicine, among others.

    Before applying to any holistic medicine programs, it is important to determine which prerequisites are necessary for enrollment. In many cases, degree courses in holistic medicine often require a standard education in a variety of studies including biology, chemistry, English, humanities, physics, and psychology.

    Non-degree courses in holistic medicine are also available to professionals who want to brush up skills through continuing education, or for those who would like an introduction to the wide array of natural health programs. Today, there are a number of natural healing schools that provide basic holistic workshops and seminars to the general public; which may include beginner classes in self-massage, home herbal remedies, holistic nutrition (including vitamins and supplements), iridology, reflexology, and other natural health specialties.

    If you (or someone you know) are interested in learning more about these or other healing arts programs, let professional training within fast-growing industries like massage therapy, naturopathy, acupuncture, Chinese medicine, Reiki, and others get you started! Explore courses in holistic medicine near you.

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    Source by CarolAnn Bailey-Lloyd

    Views: 1

  • What Your Doctor Knows About Varicose Vein Surgery Cost – And You Should, Too

    What Your Doctor Knows About Varicose Vein Surgery Cost – And You Should, Too

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    If you know someone who deals with frequent doctor's, you're probably taken back by the number of medical procedures you've never heard of before. Particular medical procedures you might not be familiar with are those that pertain to varicose veins, and while that's not necessarily news, what you might want a little light shown on is varicose vein surgery cost.

    The one thing that is no secret is the cost of healthcare in this country. The cost of trying to be a healthy person nowadays is astoundingly high, which can often make people shy away from seeing a doctor. When it comes to varicose veins, the last thing most people will do is see their doctor about getting rid of them because it seems like an expense that's not worth making. After all, getting rid of them is often a cosmetic procedure, and dropping serious money on what essentially feels like a vanity project seems frivolous.

    Herein, however, lies the problem. Too many people are making a medical decision based on its cost-effectiveness. While this is a much bigger problem in terms of healthcare (way too big for the purposes of this article), it comes down to patients not taking the time to consult their physicians, which can be dangerous. It's time to be proactive patients and act as savvy consumers. Cost is often looked at as a taboo subject, but you deserve to know everything you can to make an informed decision. When it comes to your varicose veins, you need your doctor to be upfront about the cost of surgery to treat them.

    Here are some things you may learn from your physician about varicose vein surgery cost:

    Surgery Costs More Money Than Other Treatments – Because of the invasive nature of surgery, it costs more. It can also lead to longer periods of recovery and may not have the outpatient recovery other treatments do.

    There Is More Than One Treatment Possibility – Surgery is one of the last treatments noted in dealing with varicose veins. Be sure to ask your doctor about these possibilities first.

    Insurance May Not Pay – Varicose vein treatments tend to be seen as cosmetic, therefore they're labeled as elective procedures, which most insurance plans don't cover. You need to know this before any treatments.

    Less Invasive Can Be Best – Many of the treatments can be done in the office and have relatively low recovery periods. This is becoming quite the norm for most medical procedures and might be the best course of action for your varicose veins.

    Alternative Medicine – Though a little on the edge, ask you doctor about any alternative medicine options. While most medical professionals may scoff at alternative medicine (herbal and dietary supplements), others may be enlightened enough to note some possibilities, though they'll be quick to note that there isn't much information out there to consider them viable options.

    Varicose vein surgery cost can keep individuals from going through with the procedure just because they don't know how to pay for it. If there are issues with their insurance or simply with income, paying for surgery is almost impossible. Discuss these issues with your doctor and have honest conversations about all facets of your varicose vein treatment. The last thing you want to do is leave your health mired in misinformation & matters of billing.

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    Source by Morris Raymond

    Views: 0

  • Efficient Home Remedies to Cure Eczema

    Efficient Home Remedies to Cure Eczema

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    Are you one of the people who have fallen victim to Eczema? Do you happen to know any person who is suffering from this condition? Eczema is a type of skin disorder that causes the affected person to start getting skin redness, itchiness, flakiness and in some instances some people even start bleeding. This is a condition which mainly affects children but there are also some adults who fall victims as well. Eczema is a very irritating condition which tends to make people very uncomfortable. This is why it is important for one to try and ensure that they handle it as soon as possible.

    There are different cures that have been designed to deal with eczema and they come in the form of topical medicines and topical creams. The only problem with these treatments is that they all cost money and some people may not be in a position to afford them. The great news is that there are different types of efficient home remedies to cure Eczema out there. Here are some few examples of the Eczema cure options that exist.

    1. Water Treatment

    If you are one of those people who may not be comfortable using the topical creams or other forms of medication, you might find water quite useful. Place cold water in a compress then apply it onto the affected skin twice a day. This will help in soothing the itchiness on the infected areas. The water can also be used to make an anti-eczema solution when mixed with almond leaves.

    2. Take baths with mild cleansers

    You need to maintain high levels of hygiene when fighting Eczema. These can be attained by taking a proper bath up to twice a day to ensure that your skin stays free of any impurities and dirt. This can be done by using mild soaps or cleansers which can be used to clear toxins and dirt from the skin surface.

    3. Coconut Oil

    This is one of the efficient home remedies to cure Eczema. This is because it has the ability to maintain the suppleness and softness of the skin. You just need to apply it on the affected area of ​​the skin and it will ensure that your skin stays nourished. Avoid the commercial lotions because most of them end up harming your skin.

    4. Papaya Seeds

    Papaya is a good Eczema cure because it helps in reducing the skin itchiness. It is prepared by mashing the seeds then applying them over the area of ​​the skin that has eczema.

    5. Spearmint

    The spearmint can help in soothing the swelling and itchiness that is caused by Eczema. You need to make a juice from spearmint leaves then apply it on an infected area.

    6. Mudpack

    Mudpack is one of the good Eczema treatments that you can use at home. This is because of the soothing effect that it has on the face. It is also considered to be a form of facial spa. You just need to apply it directly over the affected area and you will feel the relief instantly.

    7. The Sun as a Vitamin D source

    Exposure to the sun can also help in killing the bacteria that cause Eczema. The sun is also a rich source of vitamin D.

    The good thing about using home remedies to cure Eczema is the fact that they are readily available and the fact that the ingredients are mostly natural, there are no side effects.

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    Source by Veronica Ayuste

    Views: 0

  • How, Many, LIMIT, Their Health Possibilities?

    How, Many, LIMIT, Their Health Possibilities?

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    If you hope to, and desire / want, the best, possible health, and well – being, doesn't it make sense, to, consistently, proceed, with an open – mind, and take advantage of the many, various, possibilities ? Those, who refuse to do so, for whatever reason, especially, when it's based on refusing to proceed, without bias and prejudgment, or to expand the self – imposed limitations of their personal comfort zone, almost, always, LIMIT their possibilities, and potential. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, why, it is wise, to do, everything possible, to use, possible remedies, and treatments, to become a healthier, happier individual.

    1. Listen; learn: Smart ways to proceed, begin with opening, one's mind, and effectively listening, to the options, available, fully considering risks and benefits, as well as learning the differences, indications, and challenges, of each. How can you make a wise decision, unless you fully investigate the options and possibilities, but, before proceeding, always discuss these, with your trusted health professional?

    2. Imagination; ideas; interest; investigate: Have the imagination, to proceed, with a positive, can – do, attitude, and investigate, as thoroughly as possible, to determine, which ideas, may be, most appropriate, and interesting to you! The more you learn, and expose yourself to, the best questions, you will become capable, of asking!

    3. Mental; medical: When one proceeds, with a balance between, using a mental focus, with a medical one, he becomes, far more capable of, making a quality difference, for the better, in his overall health, and well – being. This is often referred to, as using a head / heart balance, or balancing one's emotional and logical components, to the finest personal benefit!

    4. Insights: Instead of limiting your options, and / or consideration, it is wise, to think, thoroughly, and, consistently, proceed, with the finest insights, so you might thoroughly, address your best options! The wiser, you proceed, the better your personal possibilities!

    5. Trends; teachings; timely: Concepts, possibilities, procedures, and options, are constantly evolving. One should become familiar with the current trends, etc. For example, the current trend, which many believe, may be most beneficial, is CBD , which some, feel, may be useful, for a variety of symptoms, ailments, and conditions. However, there may be a somewhat, fine – line, between benefits, and hype , so, beware of these differences, with an open – mind. Use the teachings, and proceed, in a well – considered, timely manner!

    Be smart, enough, to expand, rather than LIMIT , your health possibilities! Will you do, all you can, to be happier, and healthier, by proceeding, with an open – mind?

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    Source by Richard Brody

    Views: 0