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4 Little Known Secrets to Becoming a Profitable Affiliate Marketer

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Affiliate marketing business has gotten a lot of buzz in recent times due to advances in internet technologies and upsurge of social media channels like Facebook, Twitter, LinkedIn etc.

However, some affiliate marketers especially beginners struggle to earn profitably because they do not thoroughly understand the business.

WHAT REALLY IS AFFILIATE MARKETING?

Affiliate Marketing is the process of earning online commissions by promoting products and services. Your commissions are earned each time you get a lead (Potential customer) or sell products online.The interesting aspect of affiliate marketing business is that you can make a ton of money with a little monetary investment.

Furthermore, you can start the business without products or services of your own, work from home and earn passive income even while sleeping if you have an effective system in place.

HOW DOES AFFILIATE MARKETING WORK

Register under the affiliate program of reputable companies that have valuable products and services.

Decide on the niche products to focus on.

Get your custom affiliate tracking link for each product you decide to promote online.

Select the right traffic source to use in promoting the product.

Decide on the marketing strategy to use i.e Blogging, video or social media marketing.

4 MAJOR WINNING STRATEGIES TO INCREASE YOUR PROFITS ONLINE

Focus on a single niche at a time

You should choose a niche that you are both knowledgeable and passionate about. For example, Weight loss, Supplements, Nutrition, Pet training etc. This enables you to easily persuade your customers to buy your products. Also, this will allow you to learn and acquire new selling strategies that will increase your sales and multiply your profits.

Select traffic sources

It is recommended to focus on 2 traffic sources at a time. I will recommend focusing on one search engine and one social media traffic at a time. This enables you to properly track and optimize campaigns launched on each platform thereby maximizing your profits per product.The secret of super affiliates is their ability to focus on a traffic source, testing and tracking campaigns optimally.

Test marketing strategy to use

You can never know if either blogging, social media or video marketing will be most profitable until you test marketing strategies such as:

Blogging: You can write a blog post using well research keywords for search engine optimization. This attracts your clients to your blog and causes them to make a decision.

Video marketing; You can make a video describing the features of the product then you upload it on YouTube for people to watch.

Social Media Marketing: This is the commonest and the easiest method especially for beginners. Facebook is a very good platform because it has lots of groups/forums where you can find people who are interested in your product and service. You can easily send them a friend request and pitch your products to them.

Track the data/results gotten from each of the methods then you focus on the method that produces the greatest profit.

Select the traffic type

The traffic type can either be free or paid traffic.

Free traffic involves search engine optimization, social media groups, and article marketing. The drawback of this method is that it does not allow you to target your client based on their interests and demographics.

Paid traffic involves using Pay per click or Pay per view advertising on search engine and social media platforms. This method is faster, associated with increased conversion and profits because it allows you to target your clients specifically based on interests and other features.

Finally, affiliate marketing business is very lucrative and you can start becoming profitable today once you implement the strategies above.

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Source by Christopher Ugo Oseh

Views: 0

July 25, 2022
How Online Entrepreneurs Can Make Money Online With a Website

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Starting an online business can be freeing if the entrepreneur knows what they are doing. But what does a new entrepreneur do if they are not experience in online business? The key to an online business is to leverage how to make money online with a website.

The online business website is the heart of any Internet-based business and all detailed pertaining to the website need to be handled with care. Therefore, online business owners should take special care to create a website in a profitable market (also known as a niche), market the website properly using traffic generating techniques and have calls for action so that consumers will follow through with purchases.

Read on for a break down of the previous steps for more detail.

Selling products using your website

Online entrepreneurs have millions of online products that can be marketed that will translate into paid commissions. Companies like Amazon, Wal-Mart and Target use affiliate marketers to help promote their products and drive Internet traffic to their web pages. It is common for online entrepreneurs to earn commissions If a purchase is made, because a consumer clicked through to the Amazon page through the entrepreneurs marketing web page.

Decide on a market or niche

Now it is time to decide what type of products the online entrepreneur would like to market in. The online marketer will decide what specific market they are going to operate in. For this article, let’s say the online entrepreneur chooses helping coaches find the right baseball gear for their teams. Many of the major retails deal in baseball gear and have affiliate marketing programs that online entrepreneurs can take advantage of.

Create a website

At this point the online entrepreneur will create a website that will be used to market various baseball products through affiliate links to the retailers’ home site. The website should be clean and be in a layout that is suited for the consumer to find information easily.

Drive traffic to the website

Here is where the online entrepreneur would need to decide. Should organic traffic techniques be utilized through SEO optimization? Or should traffic be sent to the marketing website using pay-per-click technique. The pay-per-click would be the fastest way to get traffic to the website. The problem with pay=per-click is that sending traffic to the website can be expensive. Most online entrepreneurs choose the route of getting free traffic using SEO Optimization. Building traffic through SEO takes time.

Convert traffic to purchases

Now that the online entrepreneur has traffic, it is time to convert that traffic in to purchases. This is where the vendor weblinks come into play. The goal is to tweak your SEO Optimization so that most visitors are wanting to buy. Work on the SEO content to get your purchase-to-traffic conversion rate to 20%. That is the low end of what a conversion rate should be for a niche webpage. Try to get higher if possible.

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Source by Douglas Quinn

Views: 0

July 25, 2022
How To Write An Excellent Sales Letter In Two Hours

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You wish to have the ability to write a fantastic sales letter. If you’re able to write excellent copy, then you’re ready to make more money and develop your client base. You are snowballing that by short-term success into long-term success.

That is not sufficient for you, however. You do not only wish to have the ability to compose outstanding sales copy. You want to have the ability to produce an excellent sales copy in a brief moment. The simple truth is that you respect individuals who will very fast knock copy that converts.

What is the secret to writing exceptional backup? Is it possible to write an excellent copy in just two hours? Can you compose a superb backup is much less than two weeks? You indeed can.

I’m likely to let you know the specific method you’re able to follow along with getting things completed. But first, let us discuss why you will have the ability to earn this happen and how it’s potential.

When most men and women sit down to compose backup — mainly if they are not copywriters’ — there is a certain quantity of anxiety and intimidation that from the beginning. They assume it is likely to be a complex and lengthy procedure.

There is also the simple fact it may take a while to understand the intricacies of writing backup. You can not escape from the simple fact that it is both an art and a science. There is a particular something there which makes the backup convert not.

Thus, you begin with this anxiety and this feeling that perhaps you are in over your mind. You are attempting to recall all of the bits which you have discovered, whether you have written copy earlier or not.

Many individuals can also be highly ineffective. Even if they understand how to write copy and also have done so many times, it is most likely the case that the correct procedure is inefficient.

Whether you have never written copy before or you have written heaps of sales letters previously, it may be taking you weeks to compose a bit of text which should only take a couple of hours.

If you would like to write a copy in only two weeks, then you need to streamline your procedure. You are likely to reduce the fluff in regards to writing copy. You will focus just on the bits of writing copy that issue. You will stick to a structure (or create your own) which permits you to hit the most vital elements of this backup.

You are going to be after a template. When I say’ template,’ that does not mean that your copy will be dull or dry or look formulaic, even though you’ll technically be after a formulation. The frame, or procedure, you operate from will permit you to open your imagination. Talk to your audience when making sure that you hit all of the’replicate’ things you want to hit.

The simple fact is there are particular copy components we all know work once it has to do with writing sales letters. These are demonstrated to convert again and again– they are what we call ‘time-examined.’ That means you will utilize these time tested components on your copy for a matter of course while being inventive and enthused with the way you phrase the letter into your viewers.

To Assist the Reader, You Need to Understand that the Reader

If you are going to compose a letter for two hours and assist your reader, then you need to comprehend your reader. Here is something which you can do inside a couple of hours. However right, comprehensive comprehension is something that will take place over time.

Become part of this conversation online forums, social media, and site comment locations.

Read what they must write. Pay attention to comments become heated and excited. Pay careful focus on breaking the things which are most important for this crowd.

Notice what the individuals of the audience are keen on purchasing — and why. What exactly is the driving force behind that? What are the most critical problems?

You need to understand their most pressing issues — the things which are on their thoughts all of the time. Know their pain points and the lengths they are prepared to go to fix those pain points.

You ought to be aware of how they have reacted to other goods available on the industry.

You ought to have your finger on the pulse of what is happening and feel like you understand your crowd, such as the back of your hands.

Try this a bit daily.

If you sit down to write a sales letter, then imagine your audience is one individual on the mind. Compose a letter for this individual. Write a fervent letter made to emphasize their difficulty, the journey you have been on your own, which relates to their problem. The precise, perfect answer you are offering them with an offer that they can not pass up as it is so remarkable.

At this time you know this individual, and it is a personable correspondence, which means that your conversions will be through the roof?

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Source by Jean Taylor

Views: 0

July 24, 2022
Shop Smart & Save Money 2019

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In this eCommerce era, it has become possible to find the best deals using a smartphone or a laptop, and get it shipped to your doorstep. It also became possible to score deals in stores, online and through apps.

There are 3 ways to shop smart and save money in 2019, before buying, while buying and after purchase.

1-How to save money before buying an item?

When I find a product I want or need, the first step is to decide whether to purchase it online or in store. Then what store or online platform offers the best quality to price ratio. I also look at some elements that I believe to be very important before making any purchase:

-Shipping Policy: It’s important to know if a price tag online comes with free shipping or if the customer is responsible for this cost.

-Return Policy: It’s also important to find out if a seller or a shopping platform offers free returns or not. With a free return policy in place, the seller will pay for the return shipping cost if the customer doesn’t like the item received.

-Location: Where is the item you are purchasing being shipped from? The items origin location will determine how long it should take for your item to arrive. However there are a lot of online sellers that use the drop shipping method. When the consumer purchases, the seller (who doesn’t have the item on hand) then has the manufacturer or a 3rd party entity ship the item to the customer. These items are usually being shipped from overseas from countries like China, which will take a lot longer for the for the item to arrive. If you are OK waiting that long for shipping it makes no sense to go through a drop shipper, you could pay less by going directly to Alibabba or ALiexpress websites.

Following are some ways I use to score some good deals

Disclaimer: This post contains affiliate links to products. We may receive a commission for purchases made through these links.

Shop & Save Money

-Goodwill Outlet Store

Goodwill Outlet is a good example of a store that I never visited before 2018. Now I can go there and buy as many items as I want for very cheap, and if I’m lucky enough that day, I can find some brand name items, to keep or resell online. I can pay up to $1.49 for a pound of clothes (prices vary depending upon location). The Goodwill outlet in my opinion is not only for someone who resells online. I encourage you to visit the Goodwill outlet store in your area, it’s an experience that you will enjoy if you like finding deals, and it’s for a good cause. If you decide to go after reading this article or if you have been there, please share with us your experience in the comments area for everyone to learn from

-eBay Auctions

eBay is another platform where you are most likely to score a deal. It’s in my list of smart ways to shop online in 2019 for 3 reasons:

1. Huge inventory with a possibility to make an offer, which gives you some control over the price to are willing to pay for an item. If the seller accepts you have a deal.

2. HUGE number of auctions you can win for cheap if you know what you are doing. I usually score a great deal quickly by bidding on auctions that are ending soon with no bidders. I found out that winning auctions is a great way to save money and shop smart.

3. Rare finds in all categories

eBay has been around for a while and has a strong brand that offers a good buyer protection policy and has trust from around the world.The eBay platform is another smart way to shop, and also get rid of unwanted items around the house. I sell on eBay and keep a Top Rated seller status with a 100% customer feedback, just by keeping my prices low, accepting reasonable offers, and trying to give the best customer service possible. You can still get a good feedback even if the item isn’t brand new, as long as you are honest and mention any scratches or blemishes in the description. You can find my store on eBay here. I will appreciate it if you check it out.

-Poshmark

I love the poshmark app because It’s easy to use, and it’s a great way to find some good deals in the clothing category. As a posher, you can make offers on items you like and use the power of negotiation to your advantage to ask poshers to lower their prices. You can also follow the sellers you like and join parties based on brands or item categories you’re interested in.The Poshmark App made it to my list of smart ways to shop in 2019 because it allows it’s members to be buyers and sellers at the same time. It’s a great way to clean up your closet and get rid of the clothes you don’t use anymore.If you don’t have a Poshmark account, you can receive a free $5 bonus when you sign up with my code SARADRETAIL.

Disclaimer: If you use my code to sign up to poshmark for free, you will receive a $5 credit and I will receive a $5 credit after you make your first purchase. Please leave me a comment below to follow your closet, you can check out my closet here.

-ThredUP:

ThredUP is another website that makes buying brand name preowned clothing and accessories affordable.Their customer service is great, their shipping is quick, and their prices are some of the best in the market. Every purchase I make in the thredUP website is a deal. Check it out here if you are looking for some high ticket items for a really good price. Some of the brands available on thredUP: GUCCI, BURBERRY, GIORGIO ARMANI, MAX MARA, J.CREW, THEORY, COACH, VINCE, MICHAEL KORS…

2-HOW TO SAVE MONEY WHILE BUYING AN ITEM?

There are a couple of different ways to save money while buying products. When you are buying online, depending upon your platform (ie. eBay, amazon, poshmark, craigslist, letgo, offerup, etc.) you may have the power of negotiating your price. Haggling over price is still used in many cultures all over the world, but ultimatley as a buyer we haggle to get the best price we can. Many platforms now have a way to haggle through “Best offer” or “Make an Offer” options. Of course the seller ultimately gets to decide to accept, counter or decline the offer. As long as you offer a reasonable price and don’t low ball in most cases you can expect to pay a lower price than originally was being asked.

Another way to save money online is through coupons, ecoupons, and promo codes. You may be thinking did I just read coupons, aren’t those the things my mom cuts out of the Sunday paper. Well they aren’t just for in store purchases any more. Everything is online now-a-days and that includes discount coupons. There are websites that offer online discounts and printable coupons for almost any item, any store and any retailer at the click of button. These discount codes can be entered at checkout to get anywhere from 10-70% off your total purchase. Plus on many platforms if you bundle (purchase more than 1 item from the same seller) your purchase you can save even more.

Coupons have been used at grocery retailers for over a hundred years. With technology retailers are now able to offer their customers direct mail and email coupons, they can put coupons on their website and customers can even save them on their phone. There are coupons available for any item, any discount and any retailer. Its just a matter of finding the best coupon to use for your purchase.

Here you can check out Coupons.com for some good deals.

Shop Smart In 2019

3-How to Save money after purchase?

3-How to Save money after purchase?

You may be wondering what I mean by saving money after you have made a purchase. It doesn’t make sense that you can save money after you have already purchased an item. Well in actuality I mean cash back rewards. Cash back rewards allow you to earn cash back on any item you have purchased, in turn allowing you to save off the purchase of that product.

We are in the age of apps. We have become glued to our phones, never letting them out of our site, using them to not only make phone calls but browse the internet, purchase products, watch tv, read a book, etc. Apps have become a normal part of our phones anatomy. And there are some apps which allow you to make cash back by doing your normal everyday shopping. These apps include Ibotta, Shopkick, Receipt Hog, FetchRewards, etc. The basic premise of these apps is once you make a purchase you upload your receipt and based upon the items purchased and total spent, you will receive a point value. The points equal a dollar amount and once you reach a certain points total you get that dollar amount either through paypal or through gift cards, etc. Each app has its own unique additions such as getting points just to walk into a store, or scanning certain products. Its nice to know that you can get rewarded for doing normal everyday things such as shopping.

These are the apps I use. If you sign up under me you will get starting bonus:

Ibotta: gyrrrvo

Shopkick: SAVE219356 – get 250 kicks for signing up

Fetch Rewards: YF8AD – get 3000 points for signing up

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Source by Sarah Labdar

Views: 0

July 24, 2022
How Can Poor Customer Service Affect A Business

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Today, potential customers have wider choices than ever in making a purchase. It’s easier to compare services. With visible online reviews and customer engagement in a variety of channels, your company’s performance is under scrutiny. Clients and prospects have no problem switching over to a competitor if they consider them fit.

It’s more expensive to get a new customer than to keep an existing one, so customer retention is crucial for business success. And customer service has a drastic impact on customer retention. 89% of customers have stopped doing business with a firm after a bad experience and 58% will never deal with that firm again.

Loss of Business and Returning Customers

No matter how great your products are, if you don’t meet the service expectations of your clients, they’ll never be happy with what you’re offering them. Not listening to your customers and ignoring their needs will not just annoy them, but it will also make them leave your company. If your customer service is poor, you’ll have poor customer retention rates and you’ll never meet your business goals.

Bad Reviews Online

If you don’t take your customer’s complaints seriously and you don’t resolve those issues immediately and sincerely, you’ll lose customers and this will impact your company’s reputation. Most of the customers will reveal the truth about your poor customer service on social media platforms like Facebook, Instagram, and Twitter. Negative comments and bad reviews spread quickly across social media and this will affect your reputation and your business’s goals.

New Customers Stay Away

New customers seek companies based on recommendations from people they know, and they’ll avoid a company when they hear first-hand accounts of poor customer service. People give more weight to negative reports than positive reports and they believe first-hand experience from their friends and family more than they believe impersonal sources such as advertising.

So if your customer service is poor, prospective clients may find your business but they’ll choose what your competitors offer.

Employees Leave

Employees know when things are not right in the company they work for. If they see frequent occurrences of poor customer service, they’ll start looking for opportunities with other companies. This is because dealing with dissatisfied customers makes their jobs hard and it makes the working environment toxic.

Management that doesn’t treat its customers well probably doesn’t care about the well-being of its employees either. High staff turnover tarnishes a company’s name. It creates more costs because of the increased need for recruiting, hiring and training of new employees.

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Source by Jon Allo

Views: 0

July 24, 2022
What You Need To Know About Dating Apps

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If you are single and looking to meet someone one of the best places to meet people is online. Decades ago, you had to register with the dating site you were interested in, but this isn’t the case as there are plenty of dating apps you can use.

Dating apps come with many benefits that include:

Convenience: When you register with your preferred dating site and entered the necessary information, you have to rush home every day to check whether someone has contacted you. This is usually bothersome and can sometimes result in you losing an interesting person as you often don’t reply in time. A dating app checks your dating activity and if there is any alert, it lets you know immediately on your phone. This allows you to respond in time.

Since you install the app on your phone, you travel with it everywhere. This is highly convenient as you don’t need to rush home in the evening to check your activity. The app is also easy to use. When you are looking to meet a person, you only need to scroll right or left depending on whether you like the person or not. In the event both of you like each other, you get a notification and you can start chatting.

Time-saving: In addition to convenience, they are also time-saving. Since you can check your activity on the go, you don’t have to set a specific time to do it. If traveling, you can check your updates and respond to the messages without wasting any more time.

The apps are easy to set up: If you have signed up to a dating site you know that the process is usually long and boring. In most cases, you have to fill up a lengthy questionnaire that could be annoying. With dating apps, you only need to download the app and install it on your device. You should then enter your email address, password, and progress to fill your preferences and you are good to go. The easy to set up feature allows you to start meeting people as soon as possible.

Tips on how to work with dating apps

For the dating apps to work for you, you need to consider a few tips. While there are many popular dating apps you can go for, not all are right for you. Nowadays, there are apps for almost any dating category. There are dating apps for Christians, seniors, and so on. To be successful with the apps you should use the right ones. For example, if you are a senior, go for senior dating apps. This way you will easily find a dating partner than when you use a general app.

Just like with dating sites, safety is a major issue. When interacting with people, be cautious as there are some that might try ripping you off. To be on the safe side, stay away from any person who sounds or looks suspicious.

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Source by Sue Yvie

Views: 0

July 23, 2022
What Is Affiliate Marketing In A Nutshell?

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Affiliate marketing in a nutshell is you promoting other people's products and services in exchange of a share of commissions.

It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and me buy everyday from shops for consumer and entertainment purposes.

To sign up as affiliate is very simple. Simply do a Google search for affiliate programs and you will find dozens in the result listings. But from my 10 years of internet marketing experience, Amazon, ClickBank, Market Health and JVZoo are by far the most popular. While Amazon deals with consumer products, ClickBank and JVZoo specialize in digital ones I just mentioned above. Market Health – as its name implies – mainly focuses on healthcare products. Besides these, you can also promote services as well like autoresponder, domains registration and web hosting that most marketers need as their online tools to start their own online businesses.

While those companies focuses on rewarding you with commissions for every sale you generated for them, there are others who paid you for every lead you get for them whether or not that prospect buys. This comes under the term of Cost Per Action or CPA marketing. Never Blue and Peerfly are 2 most popular networks that stand out while you can also scout for others via Offer Vault and O'Digger CPA search platforms.

Upon signing up, you will be given a choice of whether you want to receive your commissions via checks or direct bank deposit depending on where you live. For ClickBank, you need to generate at least 5 sales before being issued a check and option of whether you want to continue receiving checks or direct deposits. For Amazon, you need to generate at least $ 100 in commissions before receiving a check if you are living outside US or have those same 2 options if you are American.

Once you are approved, you can start promoting their products and services. Because most of my 10 years has been spent on promoting Amazon and ClickBank, I will touch upon them. Now as much as it is important to learn and earn, you need to focus on who your target prospects are and how you can help them with their needs and wants. For Amazon, the answers are very obvious. I normally look for the best sellers, hot releases and products with at least 4-5 star ratings. But for ClickBank, I will look for those who pay commissions of at least $ 30 and with high gravity as in most affiliates promoting before I considered whether I should do the same as well.

Upon deciding on what to promote, I simply placed ads first through classified websites like Adlandpro, Adpost, Backpage, Craigslist and Gumtree for quick cash for a start. Then I focused on creating content for long-term passive income such as writing articles, blogging, e-books, press releases and videos.

For information products, I normally link them to my squeeze page and over time once they become my subscribers, I followed up with them on not just email promotions but content and links to my blog posts.

For physical products, that will be my affiliate sites I am sending my visitors to. But I do my best not to make my site look like an affiliate site but a really professional-looking e-commerce site using WordPress, Ink Themes and WooCommerce. So far I have promoted air purifiers, digital cameras, guitars, kindles, robot toys and seasonal gifts like Thanksgiving, Christmas and Chinese New Year.

Now with emergence of Facebook as an all-in-one social media and marketing platform, I now channeled my time and efforts towrds it. Such as fanpages, groups and ads which enable me to target my ideal prospects on based on their age, gender, interests and earning potential based on their occupations.

On the whole, affiliate marketing is like referral marketing but done mostly online and can still earn you a great long-term passive income if you know how and what to do correctly and regularly. It is not a get rich quick scheme but a plan that helps you to earn long-term passively.

Even without meeting and even talking to people as compared to traditional marketing like direct sales and telemarketing.

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Source by Amuro Wesley

Views: 0

July 23, 2022
Habits – The Big Secret to Marketing Success

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What do you think you need more than anything else to attract more of your ideal clients?

Many people will say, "better information to show me how to do what works."

Others will say, "more motivation and drive to implement what I already know."

Another common answer is , "more time to fit marketing activities into my schedule."

And lots of people will say, "I need better goals and more clarity about what I want to achieve."

In writing this ezine / blog for the past 20 years I've talked about the importance of all of those.

But I'm finally understanding a factor that is much more important: good habits.

Over the past year, I've been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.

Even though James isn't a marketing expert, I'm convinced he's right when he says that the ultimate determinant of success is building positive habits.

This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don't.

And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don't actually make a huge difference.

Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.

The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.

And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.

Motivation. If we measured motivation by intention, we are all motivated. Don't we all want and need to grow our businesses? But we keep getting distracted and don't follow through on our intentions. Again, the issue is poor habits.

Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.

Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.

"A habit or system beats a goal every time." – James Clear

The research is in and the conclusion is clear.

Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.

We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.

The question you should be asking is, "How do I start establishing better marketing habits?"

James's Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable 'marketing' book you'll ever read.

But let me also give you my perspective on what it takes to establish new marketing habits.

The C – SPAT Model

This is a model I came up with for one of my marketing programs.

Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.

This principle is why when you're working with a coach or in a program that you suddenly find it's easier to take action and form positive habits. The context of the game helps shape your behaviors.

Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.

As independent professionals, we'd all prefer to do things on our own, charting our own direction. That's nice, except that it doesn't always work very well, does it?

Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.

Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it's not how much you know, but how you put what you know into action.

Action. Success doesn't come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.

To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.

The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.

Tracking. What gets measured gets done. And when we fail to measure, habits don't tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.

It can take some time to establish positive habits. You know that's happened when you don't even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.

And when you're in action like this, you create a feedback loop, learning what works the best and what doesn't. This enables you to fine-tune and adjust over time until your marketing habits become more established.

So, stop putting so much attention on searching for the "perfect" marketing strategy, getting motivated, finding more time, and setting goals.

Instead, use the C – SPAT approach to establishing positive marketing habits.

Cheers, Robert

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Source by Robert Middleton

Views: 0

July 23, 2022
Tips to Help You Put Together an Effective B2B Sales Strategy

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If you are a B2B business owner, make sure you reevaluate your sales strategy from time to time. Since this is the age of the Internet, product / service related information is easily available to B2B buyers. Given below are a few tips and tricks that can help you put together a solid sales strategy.

Research your Customers

First off, you may want to call your prospective leads right away. Actually, you should give them some time to do their homework before you ask your sales reps to contact them. You can take a look at their sites and then follow them on major social media websites, which will give you a pretty good idea of which leads you should target.

Train your Sales Reps

Also, make sure your sales representatives have good knowledge of your products and services. In other words, they should have solid know-how of the features and functions of your products. With this knowledge, your sales reps can find it easier to convince your customers.

Ask Questions

Once you have done your research, you can give a call to the qualified leads. The idea is to find out more information about them and the problems they have been facing. For the resolution of their problems, you can recommend your products or services.

Listen More

Make sure you can communicate well with your target customers. Learn to listen to them and then present your services as a solution to their problems.

Here, it's important to keep in mind that an effective sales strategy should revolve around the customers instead of your products alone.

Have a Consultative Approach

If you want to grow your B2B sales, make sure you have something to give to your customers. For instance, you can provide good advice and general tips that can help your customers grow their business using what you offer. You can even recommend good online courses, blogs, and books.

Develop Relationships

If you have some customers who show some interest in your offers, don't push them to sign a deal. Instead, give them enough time to think about the deal. Offering a free of charge demo is also a great idea.

Remember: developing a strong business relationship is a lot more important than the deal. What you need to do is work on building a strong reputation as an honest business advisor.

Have a Customer-Oriented Approach

As far as a B2B sales strategy is concerned, it's important to show empathy towards your customers. The more you do it, the better. Also, make sure your teams communicate with each other to find out more about what your customers want. This will help your teams get equipped with more knowledge.

In the same way, make sure your sales team knows everything about what they want to sell. Ideally, they should have the industry knowledge as well. So, you may want to train them to keep your customers delighted.

Long story short, if you use these strategies, you can attract a lot of B2B customers, which will grow your business at the end of the day.

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Source by Shalini M

Views: 0

July 23, 2022
How To Leverage An E-Retailer’s Online Success To Launch Your Business At Warp Speed

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If you follow a system that leverages the trust, reach and the extensive user base of one of the world’s most successful online business entities, you can’t help but succeed. In fact, you can expect to do ten times better than if you tried to start your own business from scratch.

This is what attracts many online entrepreneurs to join Amazon’s e-commerce initiative, which is designed to help independent sellers to dip into their proprietary infrastructure, custom software, integrated payment processing and other resources to sell products to a global marketplace. The company profits from the small share in profits generated from all the resulting commercial activity on its digital platform, making it a win-win deal for both parties.

Entrepreneurs find it particularly exciting that there’s rich potential and unlimited upside profit potential from exploring synergies that exist within Amazon’s commerce platform. This makes it simpler to adopt the right approach to establishing a Web store.

It takes most of the risk, trial and uncertainty out of online selling and does away with the need to include technical experts on the launch team to tackle any software glitches or website problems that can crop up at the most uncomfortable and inopportune moments.

By following a system to sell products on the e-commerce retailer behemoth, taking advantage of their evolved and tested platform, software and payment processing facilities, a beginner to online retailing can save countless hours and huge expenses in building or renting out such capacity. It also offers an inexpensive way to test out offers and see if a model or product resonates with the customer market.

The difficulty lies in understanding Amazon’s complex mechanisms and learning how to leverage it to one’s advantage. Naturally, this led to the establishment of some experts as ‘coaches’. These business coaches conduct the necessary research, testing out each tactic and strategy to come up with a comprehensive plan to speed up the learning curve.

Some coaches promise to reveal how to build an entire business selling physical products of your own on Amazon’s digital platform. Trainees can learn how to start sourcing, branding and selling things online to a vast and growing audience. Such training gives any serious entrepreneur the opportunity to build a full-fledged business by tapping into the ready-to-buy audience that throngs Amazon.

And for those who can’t schedule coaching sessions or attend an event for training, a practical alternative is do-it-yourself courses that teach these fundamentals. The bottom line is that it has become relatively easier to launch an online business on the back of an established online retailer’s success.

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Source by Cumba Gowri

Views: 0

July 23, 2022