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  • MIEA warns public to beware of property scams

    MIEA warns public to beware of property scams

    MIEA warns public to beware of property scams 1

    KUALA LUMPUR: The Malaysian Institute of Estate Agents (MIEA) is advising the public to be cautious in buying and selling properties during the Movement Control Order (MCO) period to avoid falling prey to scams.

    MIEA noted that amid the MCO, the majority of Malaysians who are keen to buy or sell property will be relying on online platforms.

    “Be extra vigilant as there are still a high number of cases where the general public has fallen prey to these property pitfalls,” it said yesterday.

    MIEA president Lim Boon Ping highlighted that registered estate agents (REA) and negotiators (REN) are recognised as professionals under Malaysian law and that there are firm requirements that need to be adhered to when publishing an advertisement in order to protect the public’s interest.

    Among others, they are required to include their name, REN/REA number, contact number and the real estate firm they represent with its E registration number and the firm’s telephone number, which the public can verify on www.lppeh.gov.my.

    “There will a sudden surge on online and offline advertisement by those illegal brokers who will take advantage on the Covid-19 rise in low priced property deals and these advertisements will not contain the before-mentioned authenticity information and the public should avoid calling them,“ warned Lim.

    He reminded that if one sees an advertisement or a property deal that looks “too good to be true”, be extra cautious and do your research”.

    “Always engage a registered estate agent or a certified negotiator to verify these potential property deals,“ added Lim. — Bernama

    MIEA warns public to beware of property scams
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    https://www.thesundaily.my/local/miea-warns-public-to-beware-of-property-scams-AB2245651

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  • Effective Ways to Market to Teenagers and Their Parents

    Marketing has a certain set of common rules that apply to both online and offline strategies. There should always be a definite target group to which advertisers communicate their ideas instead of voicing them out to the whole global population. There are many products and services centered on teen and parent audiences who are the toughest audiences that marketers have to face…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7484

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  • Nigerian Youth Have Gone To Sleep? By Tao Bakare

    Nigerian Youth Have Gone To Sleep? By Tao Bakare

    Nigerian Youth Have Gone To Sleep? By Tao Bakare 2

    Nigerian Youth Have Gone To Sleep? By Tao Bakare 3


    Woke up this morning to the unfortunate reality of the Nigerian state, the failure of her youth to take up responsibilities as the thread and wool that holds her fabric together.
      
    Flashback to the time when our past heroes, who were at the time youths, took up giant strides and went through the battles, upheavals, fights that ensured the liberation of the Nigerian state.
     
    In the nineties, Nigeria was lucky to have the likes of Chinua Achebe, Wole Soyinka, Fela Anikulapo Kuti, Gani Fawehinmi, Femi Falana amongst others responsible for the many historical and  ground-breaking achievement through measures of journalism, arts, literature and activism amongst others.
      
    Unfortunately, today, the reverse is the case, as we now have illiterates, educated hypocrites and mediocres that make up over sixty five percent of the Nigerian population.
      
    However, the blame cannot solely lie on the youths themselves, as it is loud enough that our leaders whom we entrusted our future unto have failed woefully to deliver in this respect. But also, it is noteworthy that the youths themselves have not helped to correct the anomalies, but have glaringly resolved to fold arms and watch their own future rubbed in the mud.
     
     In the Nigeria of today, youths have been relegated to the position of back benchers, applauding mammoth and mere on Lookers in the running of state affairs, which they ought to be at the fore front, as in the times of the West African Students Union, when students, youths, led liberation movements across Africa, and also saw to the independence of West African states.
     
    Obviously, it is crystal clear that youths, who occupy the largest percentage of Nigeria’s population now see themselves and thus submit to our doomed leaders, as election thugs, political hallelujah boys, political assassins and trash can. Instead of them to look ahead, beyond ethic bigotry and difference, it is unfortunate they now lead ethnic hate discussions and debates both online and offline, in turn, parading themselves as useless ‘ leaders of tomorrow’. I wonder how this country will pay it’s debts in the next twenty years, with this kind of bad debtors in town, the so called youths.
     
    In a sane society, the youths should be the ultimate institution of political accountability and policy partner to the government, thereby, holding erring leaders accountable. Also, youths should serve as the rebranding tool for a collapsing or collapsed entity, like ours.
      
    Recently, the chief of police, ordered for the disbandment of zonal SARS in Ogun State following the death of a  promising young man, Tiamiyu Kazeem popularly known as Kaka, who until his death was the Vice Captain of Remo Stars Football Club.
       
    The order of the IGP, came, not only regarding the fact that the young man who was the victim of yet another SARS menace, was a known football star, but also because the youths in Sagamu community flaunted their power as youths!
      
    Moral of this recent case and it’s achievement, is that, so much can be achieved if youths wake up from their long mouth drooling slumber and take full responsibility for their own future.
      
    Nevertheless, if they fall to do this, I fear they may sleep and never wake up.

    The time To Take It Back is now!
     

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    Tao Bakare

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    Nigerian Youth Have Gone To Sleep? By Tao Bakare
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    http://saharareporters.com/2020/03/22/nigerian-youth-have-gone-sleep-tao-bakare

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • The Importance of Excellent Customer Service

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    Having excellent customer service is vital for the success of any business. The level of satisfaction of a customer reflects the services he or she received, which also stands for the grade of the business.

    A disenchanted customer does not necessarily mean the business or the services received are a failure. The business may not have done something to make their customers fume at them, but something related to the business or service made that person mad.

    So to make things easier for businesses, companies are willing to extend a helping hand by teaching excellent customer service. They have personnel who can teach your organization how to be the best in all of their tasks.

    A happy customer will always come back to your organization, which helps a lot in promoting your line of business to others. People often look for good treatment over good service.

    Some people want their emotions in check, which businesses should consider highly since customers deserve to get their money’s worth. According to online website Forbes, “Words alone are very powerful and they a big influence what your employees and customers think. If you don’t set both of these groups’ expectations up front, your company will never be able to excel in customer service”.

    Encouraging feedback within your organization is also a good call to make because not only do you foster openness, you also make others believe that you are there for their best interests. The article added that mistakes should be admitted. “Once you admit it, the customer will be happier”.

    Following what the customer wants and needs while looking out for what’s best for your company ensures success on different levels. For one, excellent customer service is just beyond the horizon. It seems so hard to pull off but in reality, all you need to do is call experts for the job.

    Even big corporations need someone to teach them the ropes in handling people. That’s why experts are invited to give talks to even big bosses who may need a refresher. Since times change, the wants and needs of customers have also changed.

    Have someone teach you people handling. Having a good customer relationship is where all good things stem from. Whether it’s an online or offline business, with or without direct physical contact between client and service provider, experts can provide you with all the information in providing expert and excellent customer service.

    They know that times are changing pretty fast and can make sure that things will positively in place for you. The world is growing and so are their needs and wants. They have to be addressed so they have something to look forward to whenever they come back to avail a business’ services.

    The right step is always the next. No matter how complicated things may be, the customer is always right. To facilitate them more, to be tagged as an organization that practices excellent customer service all the time, the proper organization should be hired for the job.

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    Source by Rhonadale Florentino

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  • What Is The Best Style Of Writing For Online Content?

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    If your website has poor online content it has little or no value to your audience. Online content can be read, watched, listened to and shared. It can be a written article (like the one you're reading now), a blog post, a report, an eBook, an online tutorial, a video or an audio file.

    But one of the most challenging tasks that most website owners face is writing or producing online content that their audience will find useful and engaging. Here a 5 tips to help you create online content that your audience will love.

    1. Understand The Difference Between Offline And Online

    Content that is published in the offline world, like in newspapers and magazines, is different to the content published on most websites. Content in newspapers and magazines generally appeal to a broad audience. Whereas your website content will be quite specific to your audience. You still need good grammar and spelling in your online content but many other traditional rules of writing are broken online.

    2. Small Paragraphs

    When people read online they want short paragraphs of text that can be quickly scanned. Your website visitors don't want to be overwhelmed with large blocks of text. Short paragraphs of text make it easier for your reader to focus on what you have written, and skip from section to section.

    3. Bullet Points And Subheadings

    When you use bullet points and subheadings it also make your content easy to read on a screen. Subheadings provide your reader a basic idea of ​​what the content is about, which can help keep people attention for longer. Bullet points are brief and concise, delivering important information in a simple style.

    4. Use Images And Photos

    People expect to have images included with online content. They make your website look better, articles easier to scan and enhance to your brand. Personal photographs are great for a personal blog and you can also find lots of free pictures, images and photos on numerous stock photo websites.

    5. Overall Tone

    Web content can be more conversational. Keep your writing tone light, casual and interesting if you are writing informal content. Of course, if you're writing for a technical website you will have to use the proper descriptions and appropriate language structure. Having said that, in many instances, an informal tone shows off your individuality and is a great way to connect with your online audience.

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    Source by Jon Allo

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  • A Review of the Multi Level Marketing International Association Or MLMIA

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    The Multi Level Marketing International Association or MLMIA domain was registered in January of 1997. This is an authority website in the Network Marketing Industry that has been around for a very long time. The website origins seem to originate from Irvine, CA and Las Vegas, NV. However the company says they have been around for the last 25 years although before 1996 they operated primarily offline. They are the official association for Network Marketing Worldwide. Their Goal is to strengthen Multi Level Marketing all over the world.

    The Multi Level Marketing International Association or MLMIA serves its members in all 3 major segments of the Network Marketing Industry. Firstly they serve all Network Marketing Companies who sell goods or services through Distributorships. They also support all Distributors who sell these goods and services. Finally they support all the support companies who provide all these goods or professional services to these two groups just mentioned.

    The MLMIA classifies themselves as a non profit trade organization. Their goal is to keep the Network Marketing Industry clean and are committed to keeping up with the advancements that occur within MLM today. This company has been founded and managed since 1985 by very successful people in Network Marketing. The main goal of the Multi Level Marketing International Association is the protection, support and promotion of individual MLM Opportunities. As a member, their goal is to continually educate you on what it will take to succeed in Network Marketing.

    They do this by providing Advanced Industry Related Education which includes Annual Conferences. A membership with them also includes Authority Articles by some Network Marketing Industry experts. You will also have the opportunity to attend National and International Conferences. This is a great place to network and meet brand new people. This service also offers Industry Trade Shows and will even give you internet exposure. The Multi Level Marketing International Association or MLMIA also works with Accredited Colleges and Universities on the subjects of selling, marketing as well as entrepreneurship.

    Once you get to the MLMIA website, they have a free newsletter you can subscribe to as well as a free audio you can listen to. They also can connect you to resources that will allow you to better compete out there in this tough industry. One of the most exciting functions of this organization is their Annual Convention and Expo which is offered in the spring of each year. Industry participants from all around the world come here to hear about industry trends.

    At the Multi Level Marketing International Association Annual Convention & Expo you Industry Participants will get educated on important topics that will affect your success within the coming year and to network with your peers in a warm, friendly atmosphere. You will be able to grill your fellow Network Marketers and find out what’s working and what’s not working for them.

    People enjoy getting educated by professionals and peers alike. They enjoy motivational messages as well as learning techniques that will increase their techniques by top Distributors around the world. No sponsoring or solicitation is permitted during these events. They also have other upcoming events like their annual Golf Tournament like play and dinner which will only set you back $100.00.

    From what we can see this organization has been around for a while and have definitely put in their stripes. They get the Kings thumbs up and we have nothing but respect for this outstanding organization.

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    Source by Brian Garvin

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  • Offline Dating Vs Online Dating

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    Offline dating is whereby an administrator of the website Interacts with members as they apply through a private secure online application. The application may have a setting that allows the administrator to manually approve or decline each application. That way, if the administrators feel the member does not meet the criteria of what the other offline dating members are looking for, they will be denied access and notified through an email. Offline dating can build a private community based on its mission statement and be more selective. This can result in more targeted searches and a higher percentage of matches with a smaller number of members.

    Online dating is whereby there are no administrators interacting with members as they apply. Anyone can fill out an application and they become members. Online dating is an open community and by using algorithms, you search for your match. This can result in less targeted searches and a lower percentage of matches with a larger number of members.

    The advantages of offline dating are you can meet a member in person at an event in your city. Offline dating companies typically host Mixers in different cities for its members and many Mixers don't charge a fee to attend. There is a cash bar and members are encouraged to purchase one drink that the venue keeps. This arrangement allows the offline dating company to host free Mixers. The member don't pay to attend, the offline dating company does pay for space to host the Mixer and the venue makes money from the cash bar.

    The advantages of online dating are members don't face rejection at live mixers. They initially contact each other and establish a virtual relationship that may or may not lead to an in person meeting. The goal is to meet offline and after a period of time establishing a virtual relationship, a level of comfort and trust is established. This may make the first live meeting less stressful.

    The costs of offline dating can be more because attending some events might cost more. Some events are free, such as attending a 2 hour cash bar event at a restaurant. Some events such as a destination trip, a ski trip or cruise ship will cost more.

    The costs of online dating are less because you know what your monthly charge is and at any time, you can cancel your subscription.

    The technology with offline dating companies are a combination of algorithms and human interaction. When a member registers and gets approved, their profiles are uploaded to the system and are not visible by other approved members. Only the administrators of the website can access members profiles and invite members to events, send updates on new happenings and offer dates for a fee. If a member wants to search through the offline dating sites database, only administrator can perform that function for him or her. When a search is completed on behalf of a member interested in finding matches, the system generates appropriate matches based on algorithms that the administrator sets, usually a 70% or higher compatibility. Once those appropriate matches are generated, the administrator can send a photo and bio for the member interested in getting dates to view, with just a click of a few buttons. No other information about the member is sent.

    The member requesting dates then selects a handful of members he or she would like to go on a date with and email the administrator which ones. Next, the administrator then sends those handful of members a photo and bio. No other information is visible. Finally, when any of those handful of members reply they would go on a date with the member requesting a date, a date is ready to be completed. To complete the transaction, the administrator sends a secure electronic invoice for $ 25 and once paid, the administrator sends the contact information for one of those members that is waiting to be contacted to go on a date with. This is a 5 step process all driven by technology and a push of a few buttons that can take less than 15 minutes per date. The process with offline dating companies is simply setting up a guaranteed date, whereby both members have seen photos and bios and both agreed to go on a date. This can take the anxiety out of arranging a date and save time.

    The technology with online dating companies are very simple and straightforward. Members apply online, upload their information, pay a subscription fee and can search and contact other members as the system produces matches based on algorithms that the administrator sets. The advantage is members can view hundreds of profiles and contact hundreds of members, all by paying a monthly subscription with no assistance of an administrator. The challenge comes when a member is interested and contacts another member, that member might not reply. Time and effort spent developing searching and contacting other members might not result in any dates.

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    Source by Janis Spindel

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