Tag: Offered

  • Jeffrey Archer’s "Old Love" Redefines Love Story

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    The “Old Love” of Jeffrey Archer is a unique amorous tale between two brilliant students of English literature from Oxford. Archer makes an exploration of the theme of love from a completely unusual standpoint. The rendition is fiercely honest while he portrays a chronic sense of envy and rivalry between two sworn arch-rivals in the Oxford University: William Hatchard and Philippa Jameson. Initially, their aggressive competition unsettles their tutor Simon Jakes. In their constant intellectual debates, Philippa confronted the deep, confident voice of William with her high-heeled boldness. The mutual hatred was absolute. Their sharply perceptive and analytical mind refused to be submissive to each other. Indeed, this fierce sense of competition enabled them to outshine everyone else in the field. Given the background of 1930’s she, to him, was “that silly woman” and he “that arrogant man”. Yet strange is the way of destiny that an unusual love story should blossom between the bitterest of academic rivals!

    This rivalry assumed an unpalatable intensity when both excelled as toppers in their final degree exam. The Charles Oldham Shakespeare’s essay writing competition fed fat to this fire of passionate jealousy and became a life and death question for each to defeat the other.There were liberal exchanges of scornful remarks between the two to play each other down. However, things took a dramatic turn when William unwittingly discovered about the death of Philippa’s father (who was a Vicar) from cancer, and also, his secret dream to let his daughter study in Oxford and win the Charles Oldham award. The sight of silent sobbing of his proud and powerful adversary stirred up a sudden feelings of empathy in his guts. He got over his tentative doubts and offered to accompany her to her village for the burial ceremony. They held hand for the first time and discovered the new bond of friendship as they started their journey to her village. They communicated with each other spontaneously while returning to Oxford which bounces Philippa back to her normal competitive spirit. She slowly discovers the growth of her new found intense attraction for William. The latter secretly enjoys this interesting conversion in the Vicar’s daughter.

    The transformation of hatred into love has always been a captivating subject in itself, and Archer makes the situation entertaining with the employment of sparkling wit in their conversation. They make a visit to Stratford and have meals together. But their first date was far from usual: it is a unique blend of warmth and intellectual antagonism! If this instinctive antagonism triggered a strong sense of hatred before, now it drew them closer. In fact, this killer instinct became a delirious source of entertainment for both. Archer makes the reader question if intense hatred could indeed be an expression of hidden attraction?

    Anyway, the situation takes a quirky turn while returning from Stratford. On their way back to Oxford, Phillipa and William had to spend the night in a car as the petrol gauge showed empty. The former obviously did not miss the chance of expressing her doubt about the cerebral power of a person who couldn’t even read a petrol gauge! The day next William gave her the reason why he let the car run out of petrol: He said with a rare sense of humor: “My father told me if I spent the night with a barmaid then I should simply order an extra pint of beer, but if I spent the night with the vicar’s daughter, I would have to marry her.” He came down on his knees and said,” Will you marry me if I win the Charles Oldham?” Philippa answered that “as there is absolutely no fear of that happening I can safely say, yes… ” When William declared his love for her she told him not to show his face in Somerville again if he failed to win Charles Oldham. The readers wonder if the writer reveals Philippa’s secret wish that she could marry himeven at the cost of losing Charles Oldham! Otherwise why would tears come to Philippa’s eyes when a girl informed her that she had won? It was a moment of crisis for her because between the conflicting emotion of ambition and love in her heart, the latter had won and for once the proud girl confessed, “I do love nothing in the world so well as you; is that not strange?”

    However, when she discovered that William was a joint winner, her puckish spirit returned as she said ” I take thee for pity” to which William replied ” I yield upon great persuasion… ” They were locked in a passionate embrace, and after that, they were never apart for more than a few hours. Strangely, their honeymoon in Athens ended up in a heated argument over the relative significance of Doric and Ionic architecture!

    Later in life, this constant battle of wit prevented their romance from dwindling into boredom and banality. Their serious research works and creative activities, though on different fields, kept them deeply connected. After three years, “with well-received D. Phils”, they moved on, in tandem, to college teaching. But their fierce encounters continued and their sharp wit at each other’s expense would flash across the dinner tables at Oxford. However, those who understood their love felt envious of their unique relationship! They were childless yet their life was not tasteless.

    Returning home after the celebration dinner (being declared the Joint Professor), their heated argument over Proust’s monumental work took such an intimidating turn, that a policeman, nearby, asked Philippa “Is everything all right madam?” “No, it is not”, William declared “this woman has been attacking me for over 30 years, and to date the police have done deplorably little to protect me”. Yet, beneath this apparent antagonism, their bond continued to grow stronger with each passing year. Interestingly, their intense love was inseparable from their zealous intellectual antagonism which lent a peculiar aura to their relationship. When Philippa was made the Dame of the British Empire, William referred to her as an “Old Dame” he had to live with now. It is this bitter-sweet flavor of their love which defines their marriage.

    The most irritable habit of Philippa to William was her determination each morning to complete “The Times” crossword before he arrived at the breakfast table. One fine morning in June, William, studying the clue, filled in the eight boxes left incomplete by Philippa. Philippa’s instantly retorted that there was no such word. To the delight of Philippa the word “Whym Wham” could not be found in the shorter Oxford Dictionary. William assured her that the word could be found in OED on his desk, made for scholars like him. William left the breakfast table with sharp comments on Philippa’s limited command of English language and that she will have to eat a humble pie at Somerville’s Gaudy Feast as she reads the collected works of John Skelton…

    William left with a sigh, kissing his wife on her cheek, wishing he had lost Charles Oldham. Philippa replied that he did indeed because it was highly inappropriate during those days to declare a woman as the sole winner! Having closed the front door, as she entered the kitchen, Dame Philippa suddenly suffered her lone heart attack. She called out to William hoarsely but in vain. The news of her death was conveyed and the story ends with a note of dark humor in the suicidal note of Sir William (who shot himself with his pistol): “Forgive me, but I had to let her know”. There was the volume of the work of John Skelton held open in one of his hand with the word “Whym Wham” underlined neatly, his fingers stiff and cold around it. Such weird ending, subtly hints at the essence of special relationship this couple shared so that they rise above the great marriage vow “TILL DEATH DO US PART.” Archer’s love story excels because death could not part Sir William and Dame Philippa! Even while following his wife to her grave, William felt the need to camouflage the inseparable bond they shared, and the insufferable loneliness he would feel without her… he does it with a wry sense of humor!

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    Source by Mandira Mazumder

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  • Questions Are the Key to Success in Business and Life

    Questions Are the Key to Success in Business and Life

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    It was Kipling who gave us what was perhaps the greatest advice for business success and, in fact, success in life that has ever been given. He told us the key to success in all areas when he said “I had six honest serving men. They taught me all I knew. Their names were: where and what and when and why and how and who.”

    The late great Earl Nightingale suggested we add two more friends to this group. They are, which and if.

    Whether you are seeking to find ways to increase sales or control and reduce costs, questions are the key. Whether you are striving to improve your customer service or the quality of your product, or your life, questions are the key.

    Asking the questions and developing the answers are the keys to any and all success you will have in business and in fact life.

    Questions like:

    If we do this, what happens?

    Why do we do it this way?

    Why don’t we do it this way?

    Who else can we sell to?

    Where else can we get this?

    What can we do to reduce costs?

    What can we do to improve productivity?

    What can we do to improve quality?

    What can we do to improve our service?

    How else can that be done?

    How can we do it better, faster, cheaper?

    How can we improve quality, service, and profits?

    How can we cut costs?

    If we do this, will we improve quality?

    If we do this, will it improve service?

    If we do this, will it increase profits?

    Which provides us with better quality?

    Which is best for our customer?

    What do we get in return for this cost?

    Who else can provide what we need?

    Why are we paying that much?

    Why do we not deal with another company?

    Why are we dealing with them?

    How many other bids have we gotten?

    What if?

    How can we replace that with equal or better quality for less?

    What are other companies charging for that product or service?

    What are other companies paying for that product or service?

    Will this process or step add value to our product or service or does it produce added profit?

    When would this investment pay off?

    You see my point I am sure. You must ask questions and seek out the answers. You must also justify the answers.

    You must never stop asking. If you are not continuously asking the questions and reacting to the answers, you are either assuming or stagnating. Either one can be deadly to your business.

    You must review every phase of your business. You may be very surprised when you see how little effort it will take to find huge savings and to make major improvements in how you conduct business.

    You can always improve how you do things. You must find ways to conduct business more efficiently, eliminate needless steps, improve quality, increase productivity, reduce errors, increase sales, ways to increase profit in a business, reduce expenses, and control costs.

    Let me give you one small example of how an assumption proved to be very costly at one company. One of the many products this company offered was a holiday label strip. This was simply a strip of peel off labels to affix to holiday presents showing “to” and “from”. Banks around the country would buy them and give them out one strip at a time to their customers around the holidays.

    For years this company shrink wrapped these in packages of 250 and sold them in a minimum quantity of 1,000. The shrink wrapping was time consuming and costly. I asked them why. Why did they need to be shrink wrapped? How did they know if this was important to the customer? What, if any, difference did packaging make to their customers?

    They asked the questions and found the answers. The answer in this case was that the customer either couldn’t have cared less about the packaging or did not like the shrink wrap as it simply meant more work for them to unwrap. After years of doing it the way they always did and assuming that was what the end user wanted, they found out differently. They now bulk package. They save between $20,000 and $30,000 per year and their customers are either happier or neutral about this change.

    Did this company sacrifice quality in any way to save money? No, they improved productivity, improved customer satisfaction, and, by doing so, improved profitability.

    Ask the questions. They are the key to the door of improvement.

    You should constantly be reviewing every area of your operation to seek ways in which you can improve. Use common sense. From office expenses to customer service, from distribution and production to quality control and shipping, you will be shocked at how little effort it will take to improve your operations, reduce waste and redundancy, and realize huge savings.

    From the way you sell things to the way you buy things, it is up to you to improve things. Improvement is always possible in everything we do.

    You possess the greatest power ever created and it sits right between your two ears. You own it, free and clear. All you need to do is put it to work.

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    Source by Derrick Welch

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  • 6 Tips For Writing Successful Affiliate Newsletters

    6 Tips For Writing Successful Affiliate Newsletters

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    Engaging readers and offering unique propositions in a convincing tone can maximize your earnings from affiliates. The challenge is acquiring a writing style that can elicit a response from subscribers to act on your call-to-action.

    The specific action will depend on each affiliate, but at the end of the day, it is you who must compel readers to act!

    The following are 6 tips for writing successful affiliate newsletters.

    1. Know the demographic

    Anticipate and meet the needs of your subscribers. Know the demographic better than they know themselves.

    Consider why they are visiting your site and provide what you believe they are looking for. Any affiliate products you promote should be there as an answer to your subscribers' problems.

    This means carefully selecting affiliates that are most likely to relate to subscribers. Do not associate with anyone simply because of a high payout. The more relevant your affiliates are, the better the chances of a subscriber taking action and becoming a customer.

    2. Write effective yet uniform subject lines

    The effectiveness of your subject line ultimately determines whether the rest of your content gets read but by maintaining a consistent format with your subject lines, subscribers will eventually recognize your emails in their inboxes and associate them with the positive attributes of your business.

    Readers should be able to see your subject line and associate it with your brand before they even look into the content. Make subtle changes when necessary but generally, the less change the better.

    Train subscribers to recognize your newsletters in their inboxes with consistent and uniform subject lines.

    3. Provide additional reviews

    Take the time to write additional reviews and guide prospective clients in the direction of corresponding affiliates. Smartly include resources that complement your own products or services to enhance the quality of content in congruence with those of your affiliates.

    Essentially, this is what affiliate programs were created for. If a recommended product is purchased because of the encouragement from your newsletter, take it as a sign that your marketing strategies are working!

    4. Remain relevant

    Make sure that your content stays up to date on the latest programs offered by your affiliates. Utilize the new tools that are continuously being added to improve usability and enhance visual appeal for newsletters.

    Small but consistent alterations or improvements will help maintain freshness in your newsletters.

    Remember that it is important that you routinely monitor trends while exploring new opportunities to keep the content of your newsletters relevant.

    5. Add variety

    It may take a few trial runs to figure out which tone of voice works best with your content.

    Different affiliate programs and varying factors will alter the effectiveness of your newsletters. Try out a few different combinations of content and strategy to find what attracts the attention of a wider audience.

    6. Establish trust

    Build a relationship and establish trust with readers based on genuine content. Loyal subscribers-turned-clients will drive the most traffic, provide link-backs, and recommend your site to others.

    Promote transparency by disclosing all of your affiliates and put subscribers at ease, knowing exactly what they are supporting. Never promote a product that you don't believe in or bombard readers with too many ads. Honesty and full disclosure are necessary to build trust and encourage the use of referral links.

    Affiliate newsletters offer information on a variety of products and services that allow for flexibility and originality in the methods of conducting business online. Ensure that yours is up to par by following these 6 tips when writing your next affiliate newsletter.

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    Source by Gaurav.

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