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What is one thing that every successful, profitable, high-cash flow business owner knows that struggling, cash-poor business owners don’t? Successful businesses actively choose their ideal customer and no amount of disruption, whether it’s a pandemic or a financial meltdown can get in the way of them connecting, engaging, and serving this customer
In fact, businesses who start with the customer first are like a living organism.  They evolve with their customer, they create new products and services and they never compete on price. 
What about you? Are you ready to stop competing on price?  Then hop on board with me and grab yourself a copy of Choose Your Customer: How to Compete Against the Digital Giants and Thrive by Jonathan Byrnes and John Wass.

About the Authors

Jonathan Byrnes and John Wass are the founder and CEO of Profit Isle. An MIT Software spinoff. He is also the author of Islands of Profit in a Sea of Red Ink, an Inc Best Book for Business Owners and the writer of the popular HBS column “The Bottom Line”.
John Wass has held marketing positions at iconic companies like Procter and Gamble, Mars candy, and Fidelity Investments. He’s also a successful entrepreneur: he helped launch Staples with the original founders and grew his own startups after that.

Companies That Put Products First Are in Trouble

Choose Your Customer was triggered by a series of management meetings. The authors found themselves listening to CEOs and their teams struggle with understanding how to plug the giant sucking sound that Amazon and other digital giants were creating as they funnelled customers away from distributors. 
With more and more of their clients experiencing this problem, Byrnes and Wass created a software solution that conducted detailed analysis that allowed them to identify new opportunities for their clients.
In short, these companies needed to be managed a whole new way.  And that new way involved putting the customer at the center of everything.

How to Shift Your Focus From Products to Customers

Unlike some of these larger, more mature companies that the authors are talking about, shifting your focus from the details of your product to what your customer really wants won’t be quite as difficult. 
Choose Your Customer provides a simple 3-step guide for product-centered companies to compete against the giants.

1. Focus on your most profitable customers
2. Provide services and experiences that are unique and not easily replicated
3. Evolve with your customer

The authors walk you through this process using a mix of anecdotal experiences and their research as academics.
One of my favorite features is the “Things to Think About” section at the end of each chapter. This is where you’ll get a handful of questions to ponder.  Not every question will be applicable to your business, but you’ll find at least one that might open up some opportunities for your business. 

Are We Still Talking About This?

Your success, your profitability, and longevity begins and ends with the customers you choose to serve.  And this isn’t just about marketing.  Every communication and every conversation starts with the same question; “Who is your audience?” or “Who am I talking to” or “Who am I writing to?” 
One of my favorite quotes comes from Dan Kennedy who is one of the greatest direct marketing minds of all time. “Some people sell things so they can have customers, we have customers so we can sell them things.”
This should be common sense.  This shouldn’t be new. And yet, here we are in 2021 and the next new book to hit your Amazon “must read” list is titled “Choose Your Customer”
All I can say is…I’m stunned. 
The most disappointing thing about this book is that it had to be written at all. Obviously, the authors saw enough companies both large and small losing customers and profits to digital giants that they had to share their system for helping them move back to profitability..
I would have liked to see more covered on research and gathering the voice of the customer. 
Please don’t get the impression that I’m anti-data! One thing I loved about Choose Your Customer is how they used data to identify new profitable customers.  There are so many stories and examples, that I’m sure you’ll find some that you can use.

Google and Amazon Are NOT the Bad Guys

I always tell people that I live in a storybook town.  You know, like the ones you’d imagine Norman Rockwell’s characters living in. There’s a square and a gazebo where people gather on the weekends to listen to music or a play.  The square is surrounded by small businesses and about two miles to the west of the square are several giant industrial parks. 
About 30 years ago, they built a ginormous strip-mall-type shopping area north of the square. You should have heard the local businesses! “Those guys are stealing our customers!” Then Amazon and Google became more popular and you heard “They come to my store to learn about these products and then buy them online!”
How do you think these businesses are doing today?
They are FINE.  They are THRIVING. They don’t collect fancy data. They barely have a functioning website. But do you know what they know?
They know who their customers are. When you show up, they call you by name. Some already know your order and others even know your mom. 
You see, Google, Amazon and the big box stores are NOT the enemy.  Initially, our Main Street businesses thought they were losing customers — and some of them definitely were. But before you know it, these businesses had weekend and evening hours, they started finding products that the box stores didn’t have and they got something the box stores had a hard time finding — enthusiastic, knowledgeable, and engaged employees. 
If it weren’t for the giants, the local businesses wouldn’t have found their soul.  So, you see, The giants are really low-cost distributors.  They are the vending machine for commodities. 
But you, my dear reader.  You are not a commodity. You have customers — so go sell them things!
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Our lives are busy, and it can be hard to make time to read books. Audiobooks let you keep up with the latest bestseller (or at least an old classic) whether you’re running errands in the car, working out at the gym, or just resting on the sofa. A subscription to Audible puts a vast library of audiobooks at your fingertips, but you don’t have to spend money to have books read to you. Here are seven of the best places to download free audiobooks today.
LibriVox is a large database of audiobooks which are completely free and in the public domain. The site’s books are read by voice actor volunteers from around the world and there are more than 16,000 titles available to download. You can search by title, subject, or author in dozens of languages. And when you find a book to listen to, you can play it chapter by chapter on the website or download the complete audiobook in a zip file. If you prefer, you can install the mobile app as well (iOS, Android).  
Overdrive works with local libraries around the country to make ebooks and audiobooks available for fast and easy download. After creating an Overdrive account, connect to your local library (assuming your library works with Overdrive, though many do) and use your digital library card to check out audiobooks from Overdrive. Unlike many public domain audiobook sites, Overdrive gives you access to contemporary books, including titles on The New York Times bestseller list. Overdrive is also available as a mobile app for iOS and Android. 
The Internet Archive is a nonprofit digital library that has curated and cataloged millions of books, music, software, websites, and other online media. It’s perhaps best known for operating the Wayback Machine, which you can use to see websites as they were at various times in the past. But in addition to that, you can use the Internet Archive to browse more than 20,000 audiobooks in addition to the entire LibriVox catalog, which is also contained here. You can download any audiobooks you find here in MP3 format or play them in the player on the website. 
Another robust collection of public domain literature, Lit2Go leans into education by rating all of its titles on the Flesch-Kincaid grade level scoring system. This makes it easy to filter and browse audiobooks by grade level, from kindergarten through 12th grade. You can play books by chapter with the on-page audio player and read along with the text, or download the audiobook, often through a link to iTunes U. 
Open Culture offers 1,000 free audiobooks for download. It’s not the most elegant interface; here you’ll find a list of public domain and open-source books organized with the authors in alphabetical order, from Aesop’s Fables to Ludwig Wittgenstein’s Tractatus Logico-Philosophicus. Exactly how you access the content depends on the book — some are direct MP3 downloads, while others link to the Internet Archive, iTunes, or a YouTube video. 
ThoughtAudio should appeal to a specific kind of reader. The catalog of books is focused on a fairly specific genre: classic literature and philosophy titles. The collection is currently just about 100 titles and some books are easily downloaded, while others feature audio embedded in a player on the webpage. In addition, some of the audiobooks (though not all) have a PDF transcript you can download for reference. 
Have little kids who love to listen to audiobooks? Storynory focuses on audiobooks for the younger set, with a large collection of classic fairy tales, authors like Charles Dickens and Rudyard Kipling, myths and legends from around the world, and educational stories. The site also has a collection of original stories. You can listen to any story using a player embedded on the page (along with the text of the story) or you can download audiobook files as MP3s to play elsewhere.

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When the pandemic hit, many people finally decided to act on business ideas that had been percolating for months or years. Some were looking to keep busy while stuck at home during lockdowns; others were laid off and needed to create their own jobs. U.S. business formations increased by nearly 42% in 2020, according to the U.S. Census Bureau. 
Tiffany Williams, founder of Rich Girl Collective—whose story you read about in Forbes in January 2020—saw an opportunity help. She launched her business to teach women how to start online businesses that have the potential to replace their full-time income, so they can leave the nine-to-five. “A lot of people were home. They realized, ‘I need a backup plan,’” says Williams.
With more people starting businesses in the pandemic, Tiffany Williams has been busier than ever … [+] guiding women entrepreneurs at her business, Rich Girl Collective.
Given increased demand, her virtual business, which brings in more than $1 million in annual revenue, became more profitable as she cut back on travel in the pandemic, she says.
In response to requests from her community, Williams recently introduced a masterclass on how to write an eBook—a valuable selling tool for online businesses. When the course attracted more than 1,300 women, she saw there was significant demand and soon began building a mailing list of women who wanted to be alerted when she introduced a new product, Easy eBooks, a digital planner to help women map out their eBooks before they write them— “My audience loves planners,” she says. To make sure that they can implement the recommendations, whether they are writers or not, she said she is including a list of transcribers and writers to help them. 
One secret to the sustainable growth Williams has seen in her business is on-the-ground market research. She typically develops her products in response to requests from her community. “They keep asking, I keep creating,” she says. 
Williams, 40, started her business in 2012 when she heard rumors that layoffs were coming to the daily deals website where she worked as a senior sales consultant. An avid pet lover, she set herself up to sell T-shirts featuring cute Yorkies on the website Teespring, which allows people to sell their own T-shirt designs, hiring graphic designers on Fiveer and Upwork to help. One thing that attracted Williams to this type of business was that it relied on a print-on-demand model, where she didn’t have to invest in inventory. Once she uploaded a T-shirt design to Teespring and selected a selling price and customers ordered and paid for a. T-shirt,  Teespring would print and ship it. The site would take a cut in each sale, then pay her the rest. She initially marketed the shirts through a Facebook group she launched for Yorkie enthusiasts. 
That helped her bring in income but not enough to replace her corporate salary. By 2013, she started a social media agency called Buzz Social Media, and in 2014, she introduced an online Kindle store on Amazon where she sold eBooks. She also began selling household items she bought at a discount for a markup on Amazon. 
Gradually, Williams started hearing from other women who noticed her businesses and wanted to start one for themselves. To address all of their questions, she started a free Facebook group called Rich Girl Collective to support other women who wanted to start businesses, live streaming Q&A sessions. Williams—an ovarian cancer survivor—believes being “rich” is about more than money and material things. Rich is an acronym in which “R” stands for relationships and family, ‘I’ means ‘invest’ in entrepreneurship, ‘C’ stands for community and ‘H’ represents health and wellness.”
When Williams was diagnosed with cancer at age 37, she scaled back her business so she could undergo treatment and get well. During that time, she began introducing digital products, such as online classes in areas where she had the expertise, such as starting a T-shirt business, launching an online boutique and selling products on Amazon. She hosts them on the platform Podia. She also offers a membership program, Rich Girl Academy, which provides access to a private Facebook community, along with business and marketing training and access to expert speakers, for $37 a month. 
For the first four years of the business, Williams mostly ran the business with the help of her mother—the community manager—but today she also relies on a regular team of six contractors who help her regularly, including a graphic designer, a personal assistant, someone who handles membership enrollment and email support for customers, an attorney, a publicist, and video producer. That’s important now that she is juggling the business with taking care of her one-year-old daughter. 
Williams says she’s hoping it will be safe to resume live events, a part of the business she really enjoyed before the pandemic, and meet more of her students in person in 2021. “I’m hoping and praying,” she says.

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Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter?
Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut butter, but you remember that smell. Can’t you? You know that elephants are gray and peanuts are brown. Maybe you’ve gone to a circus or a zoo and you’ve actually fed peanuts to elephants. But chances are, you probably haven’t seen an elephant eating peanut butter.
Now, let’s go back to that number. Do you remember what it was without scrolling back? What if I told you that it was a 747 with a 02 on the tail? Would that help you remember 74702? That’s because it gives you a visual to remember that number, and that tool or mechanism makes it easier for us to internalize what it is we’re trying to remember.
Marketing is really about getting somebody to visualize a situation, or even better yet, a positive outcome. And it works better when you can stimulate a whole bunch of senses in the process. But all too often, you see companies list out features and benefits and numbers without creating that visual image of what it is they’re trying to get across.
So why do so many people try to use facts, figures, and numbers, instead of trying to tell a story with visuals? That would do a much better job of making people remember what you’re trying to tell them. So if you want your clients to really take a look, put it in an eBook.
Well, an eBook is an electronic book. The bottom line, it’s usually a PDF and that people download. And if you’re lucky, they’ll actually read it. An eBook alone is good, but adding in more visual and mental stimulation can make it much more powerful, and that’s the system I want to talk about today.
So let’s start out and define what an eBook really is.
It’s not just a PDF, it’s a series of images that create a mental picture. The text inside of it is organized in a way that should tell a story from beginning to end. What’s the problem, what’s the solution, and what’s the outcome? And, finally, it should be a system that creates a memory for people of what it is that you’re trying to say. This can help your messages become top of mind.
So how do you create that eBook? Well, usually, it has an introduction that explains what it is you’re going to tell people and it has a conclusion that summarizes everything in-between. The in-between is usually one to five different points or one to five different chapters that you can break down into clear segmented information. If you think of it from a book standpoint, it’s five to seven chapters, an intro, three to five pieces, and a conclusion.
Now, why is that important? Because eBooks are content assets. It’s an asset that you can use in a lot of different ways. Its main purpose should be to collect names. By putting that eBook on your website or on social media with a form, you can trade the information contained in there for somebody’s information, their name, their email address, whatever you want to collect. That’s step one. But the biggest problem with any kind of eBook is people will download them, but will they read it?
The beauty of having something like an eBook in a system is that it allows you to create content that will drive people back to that eBook to, hopefully, read it completely. And you have the opportunity to remind them that they downloaded it and get them back to it again and again. So, from that eBook, you can create a series of blog posts. Each one of those connects like a standalone piece of information. From there, you can create a series of emails that basically summarize what’s in each one of those chapters.
It could be another standalone piece that you can use to remind people about the eBook. You can create email drips that say, “On chapter one of this eBook, we talk about this. Go to that blog post and read more about it.” From the blog post, you can put a banner ad on there that reminds people or even lets them know for the first time that there’s more information to this story and you can get it in the eBook.
You can create a series of awareness graphics, simple little square graphics that you can throw up on social media that get across the key points inside each one of those chapters to do the same thing. “Want to learn more, go to the blog. From the blog, you can download the eBook.” You can also create a series of video shorts that basically summarize what’s in each one of those chapters or blogs, leading them back down that same path. And there are many more opportunities that you can do with this. You can obviously grow it into a video series, or even into a full-blown print book if it makes sense.
The key is systematizing the content inside of that eBook. Now, you may be saying to yourself, “I’ve downloaded a lot of eBooks and they’re generally just big sales pitches.” Well, the reason behind that is because most people sit down to write sales pitches. So you may want to do it in a different way, and I’ve got a better way of doing that.
I’ve learned that by interviewing people I can capture better visualizations that can be incorporated inside each one of those chapters. That interview process brings out more storytelling which is core to us as human beings. By sitting down and writing something, we tend to want to put the facts together and we spend way too much time on punctuation and sentence structure rather than just helping people to understand what we’re trying to explain.
I’ve learned over thousands of interviews, that people will tell stories which leads to better eBook content. By doing that, it helps them to segment everything into chapters and thus creates a better platform for all of those additional sprouts that help people to create an ecosystem. The more you can create eBook content awareness parts, the better it will be consumed and understood. That makes it more memorable and helps you create more and better assets that can be used over and over again.

A little while back, I asked you to remember a number and a peanut butter-eating elephant. So my question for you is,
Okay, I’m sorry.
Cue the groans.
I would love to hear your thoughts on using eBooks as a part of your marketing system, to rally get your clients to take a look. Comment below and share your thoughts, ideas, or questions about eBooks and your own marketing system.
  This article originally appeared on B2B Interactive Marketing Inc. and has been republished with permission.
Find out how to syndicate your content with B2C
Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs,… View full profile ›
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Our vision, investor information and leadership team profiles

The ability to find unique data and make it actionable has become what sets businesses apart in the modern economy. But how do you combat the issues of retailers facing increased competitive threats while tasked to meet consumers growing needs?
Connected vehicle data can be the key to everything from choosing a successful location for your next store to optimising in-store merchandising decisions.
Download the ebook today and discover:
The ability to find unique data and make it actionable has become what sets businesses apart in the modern economy. But how do you combat the issues of retailers facing increased competitive threats while tasked to meet consumers growing needs?
Connected vehicle data can be the key to everything from choosing a successful location for your next store to optimising in-store merchandising decisions.
Download the ebook today and discover:
Our vision, investor information and leadership team profiles

Our vision, investor information and leadership team profiles

More news >

More news >

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Creators and merchants have multiple options for selling digital goods such as ebooks, courses, and software.
Here is a list of ecommerce platforms to sell digital goods. There are tools to sell digital items, platforms for offering courses and subscriptions, and advanced services for digital rights management.
Gumroad is an ecommerce platform to sell digital products and build a following. Sell ebooks, memberships, courses, software with license keys, and more. Sell multiple versions and charge more. Create a lightweight DRM to protect your work. Buyers can pay in various currencies with any major credit card or PayPal, even with a “pay what you want” feature. Price: Starts at 9% plus 30¢ per transaction.
Gumroad
Teachable is a platform for creating and selling online courses. Teachable features unlimited video and hosting, integrated payment processing, student management, lecture comments, and basic quizzes. Link your website to Teachable under a custom domain. Track sales and students. Price: Plans start at $1 + 10% per transaction. No fees on free products.
Sellfy is a platform to sell digital goods and print-on-demand products. Create digital subscriptions and charge weekly, monthly, or yearly. Customize the storefront with your logo and layout — or link to your domain. Add “buy now” buttons and turn your existing pages into a store. Price: Free for up to 10 products. Premium plans start at $19 per month.
Payhip is an ecommerce platform for selling digital products, courses, or memberships. Embed Payhip into your website or use a storefront. Buyers can instantly download files after purchase. Run promotional campaigns with flexible coupons. Sync your customers directly to your mailing lists on Mailchimp, Campaign Monitor, and more. Price: Plans start at 5% per transaction.
Payhip
Podia is a platform to sell courses, webinars, and downloads while building communities. Upload unlimited files and videos and offer payment plans, upsells, quizzes, drip content, and student comments. Sell one-off downloads such as ebooks, audio books, PDFs, cheat sheets, and checklists. Charge for one-on-one coaching sessions or group webinars with Zoom and YouTube Live integrations. Price: Plans start at $33 per month.
Easy Digital Downloads is a WordPress plugin to sell digital products such as PDFs, software, and themes. The platform features a customizable shopping cart, customer tracking, and discount codes. Set a file download limit and link expiration. Access the built-in reporting platform to view stats and custom reports. Price: Plans start at $99.50 per year.
Sellwire is a simple way to sell digital products. Upload your digital files for Sellwire to host, connect your payment provider, and set the prices. Share your product link, and when people pay and download the file, you receive the funds instantly. Set expirations for a specific time or number of downloads. Price: Plans start at $9 per month for 10 files.
Sellwire
FlickRocket specializes in secure digital content distribution, with software for encoding, content upload, DRM protection, and management of a content delivery network. Access search engine optimization features, marketing tools, affiliate management, and multiple payment gateways. Select from various store designs or create your own. Price: Plans start at 99¢ per transaction.
Creative Market is a platform for digital artists to showcase and market their work to more than 8 million members. Quickly open a shop and sell graphics, fonts, templates, images, themes, and more. Create new products and update them whenever you like. Sell through Creative Market and your own site. Products are delivered instantly and securely. Contact for pricing.
Thinkific enables entrepreneurs to create, market, sell, and deliver their own online courses. Create flexible content, including live lessons, unlimited video, communities, assessments, and more. Sell your knowledge in standalone courses, bundles, digital downloads, or memberships. Set pricing your way with coupons, monthly payments, or subscriptions. Price: Free for one admin account. Premium plans start at $39 per month.
Thinkific
DPD (Digital Product Delivery) is an all-in-one shopping cart and digital fulfillment service. Manage multiple stores through one DPD account. Sell downloads, services, tangibles, and key codes. Stamp PDF ebooks with the buyer’s info, then encrypt them to prevent printing or copying. Price: Plans start at $10 per month for 20 products and 1 GB of storage.
MemberPress is a WordPress plugin for membership sites, online courses, and digital downloads. Manage your members by granting and revoking access to posts, pages, videos, categories, tags, feeds, communities, and digital files. Use coupons codes, expiration dates, drip content, and referral marketing. Price: Plans start at $129 for one year of support.
FetchApp integrates with popular platforms such as Shopify, WooCommerce, and PayPal to sell digital goods — music, videos, photos, ebooks, PDFs, and software. FetchApp automatically emails a secure download link when orders are received, with a record of every purchase. Price: Free up to 25 daily orders and 5 MB storage. Premium plans start at $5 per month for 50 MB storage with no sales commission.
FetchApp
FastSpring is a full-service ecommerce platform to sell SaaS, licensed software, and digital goods. FastSpring delivers seamless, branded, and localized checkout experiences directly from your website with custom language, pricing, currency, and preferred payment methods. Sell subscriptions worldwide with easy-to-use recurring billing, customer management, and more. Contact for pricing.
E-junkie is a platform to sell digital downloads and physical merchandise. Sell for a fixed price, with pay-what-you-want pricing, or even via donations. Create shop-wide or product-specific promotions, discount codes, or gift cards. Disable physical-good sales automatically with inventory management. Calculate postage with USPS and UPS integrations or custom rules. Price: Plans start at $5 per month for 10 products and 200 MB storage.
SendOwl is an all-in-one app to help creators sell and deliver audio books, ebooks, photography, software, memberships, subscriptions, event tickets, online courses, license keys, and more. Sell on your website or blog, social media, emailed payment links, or use the API. Access the native Shopify integration. Use drip functionality to release products over time. Manage promotions and grant discounts to all or some of your customers. Offer one-click upsells and pay-what-you-want prices. Price: Standard plan is $15 per month for 30 products and 3 GB of storage.
SendOwl
Pulley is an app to sell downloadable products such as digital art, music, videos, fonts, ebooks, and software. Sell from any website, blog, social media page, or via the Big Cartel integration. Orders get delivered instantly to customers with secure download links. View real-time statistics as well as complete order and download history. Price: Plans start at $6 per month.
PayLoadz is a platform to sell downloadable items such as software, ebooks, music, movies, digital art, manuals, articles, crafts, templates, files, and more. Sell from anywhere — your site, social media sites, and even eBay auctions. Upload single or multiple file products directly on PayLoadz or using an FTP client with unlimited file storage. Buyers receive products instantly after making a payment using PayPal. Price: Basic plan is $0 per month plus 30% per transaction. The Pro plan is $29 per month plus 2.9% and 29¢ per transaction.
Simple Goods is an easy way to sell digital goods. Add a “buy now” button to your website to launch a checkout modal from anywhere, or get a hosted checkout page and product link. Connect your Stripe account and start accepting credit cards instantly. Create unique discount codes for sales, promotions, or affiliates. Protected download links and receipts are sent to buyers automatically. Sell weekly, monthly, or annual memberships of goods and services. Simple Goods integrates with Zapier, webhooks, and more. Price: Plans start at 3% per transaction.
Selz facilitates the selling of digital products, physical products, and professional services — all from one place. Sell or rent ebooks, videos, courses, software, apps, templates, and more. Use the drag-and-drop editor to create a store that matches your brand, or choose a suitable template. Build your audience and attract traffic to your store with a full-featured, built-in blogging platform. Apply promotion, coupon, and discount tools. Use Selz Pay to process all major cards or PayPal. Price: Plans start at $26 per month.
Selz
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by Nuvectra Medical | Apr 18, 2022 | Sponsored Content | 0 |
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 Battery Reconditioning Reviews – Does Tom Ericson’s EZ Battery Reconditioning Program work? Easy to follow instructions? Is it a legit system? Is it worth your time & money? Read to know all you need about EZ Battery Reconditioning Secret Method!
Official Website: Click Here
What is EZ Battery Reconditioning?
EZ Battery Reconditioning is a quick and easy way to give your old batteries a new lease on life. 
You can evaluate your batteries, revive those underperforming, and nearly quadruple the lifespan of the average automobile, golf cart, or medical home battery with simple equipment like a multimeter. 
Thanks to Tom Ericson’s approach, thousands of cars and other equipment have been kept running, which has kept battery pollution out of landfills.
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How Does EZ Battery Reconditioning Work?
The EZ Battery Reconditioning method explains rejuvenating your battery in simple, common-sense steps. 
First, remove the battery from the device safely and turn off all power to the battery. Gloves and eye protection are required to ensure that the working space is secure and dry.
Cleaning the contacts, or terminals, on a battery is the first step in reconditioning it. Over time, residue will build upon these positive and negative terminals, which must be cleaned using steel wool or other abrasive brushes to maintain a good contact point. 
Without appropriate contact voltage, starting power can be weak or unpredictable, resulting in a diminished capacity.
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What is the content of the EZ Battery Reconditioning Course?
This is the main guidebook for the battery reconditioning course, which has twenty chapters. In these chapters, Tom and Frank have shared what they know about battery reconditioning. 
You will receive lifetime updates, which is beneficial because battery technology is rapidly developing. You will receive updates for the rest of your life at no additional cost.
This extra tutorial will show you how to double the life of your batteries by using easy methods and tricks that many people are unaware of. If you implement just two of the ideas in this book, you can effectively double the life of your automobile battery.
This book has a dedicated following because many individuals have followed its instructions. They either sold reconditioned batteries online or charged a modest fee to recondition other people’s batteries.
How Does Ez Battery Reconditioning Method?
Individuals can learn how to recondition various battery kinds through a series of eBooks. Lead-acid batteries, golf cart batteries, laptop batteries, rechargeable batteries, and alkaline batteries are among the battery kinds that can be reconditioned.

Each EZ Battery Reconditioning eBook contains information on each of the batteries described above, as well as others not mentioned. Written instructions, as well as photographs, diagrams, and videos, are included in the program to help you comprehend the entire procedure.
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EZ Battery Reconditioning Method Steps
To recover the dead battery, follow the program’s basic instructions, but first, make sure the surroundings are safe and put on protective gloves and goggles to avoid contact with the acid. The actions to take are as follows:
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EZ Battery Reconditioning Program’s Benefits
Following are the benefits of this program:
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Is the EZ Battery Reconditioning Program Effective?
It certainly does. There have been no reported frauds, which is sufficient confirmation that the EZ battery reconditioning procedure works.

The product’s legitimacy is demonstrated by testimonials and positive feedback from real customers. It is critical to purchase the detailed guide from the official website to avoid getting duped.
How Long Does A Battery Take To Recondition?
A battery can take up to four hours to recondition. It may take longer for beginners, or they may fail on their first attempt. 
It is up to them to not give up and to keep striving for better results. They also have the option of purchasing reconditioned batteries.
EZ Battery Reconditioning Program Beneficial Secrets
A cautious user will notice that there is a way to get the most out of the EZ battery reconditioning procedure.
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Pricing for EZ Battery Reconditioning
The EZ Battery Reconditioning program is available for a one-time price of $47, including lifetime access. There are no monthly payments or other costs that are disguised.
While $47 for a digital program isn’t exactly inexpensive, it’s important to consider the value this program provides. 
Tom Ericson and Frank Thompson, the inventors of Ez Battery Reconditioning, are so confident in their product that they provide a 60-day no-questions-asked return guarantee. 
This means you can request a full refund without stating a reason during the first 60 days of your purchase.
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EZ Battery Reconditioning Program Advantages:
EZ Battery Reconditioning Program Drawbacks:
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EZ Battery Reconditioning Reviews – Conclusion
We highly recommend the EZ Battery Reconditioning program to anyone who wants to save money on new batteries while also helping to keep the environment clean. 
Many users stated in their evaluations that this method helped them save hundreds of dollars by reconditioning and extending the life of their old batteries. 
You might potentially make more money by selling reconditioned batteries or charging a fee for this service. You can generate a few extra dollars and then turn it into a full-time business using this method.
EZ Battery Reconditioning is a program that includes reconditioning methods for over 10 different types of batteries. In truth, reconditioning automobile batteries can be accomplished in two ways. 
You can also recondition cordless batteries if they are dead. The procedure for reconditioning the battery is not as complicated as many people believe. You may easily recondition batteries after you have step-by-step instructions.
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FAQ Related Questions:
Q: Is the EZ Battery Reconditioning Method a genuine method?
A: This is typical of sites that utilize titles like “EZ Battery Reconditioning Method: Another SCAM!?!?” or “EZ Battery Reconditioning Method: Is Tom Ericson a Scammer?” in their page titles. Or something along those lines. 
In other words, if you search for EZ Battery Reconditioning Method in Google or another search engine, these sites will appear in the results with titles similar to those found in the listings. This is completely legitimate.
Q: How effective is the EZ Battery Reconditioning Method?
A: If the product does not work, users are entitled to a complete refund.
Q: Is there a money-back guarantee with the EZ warranty?
A: The program’s two founders provide a 60-day money-back guarantee with no questions. This demonstrates that they firmly believe in the worth of their program and are confident that others will agree.
While I am convinced that the training is well worth your time, you are free to test it for yourself. If you purchase the program and decide it isn’t worth it or is a scam, you can get a complete refund within the first 60 days.
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Affiliate Disclosure:
The links contained in this product review may result in a small commission if you opt to purchase the product recommended at no additional cost to you. This goes towards supporting our research and editorial team, and please know we only recommend high quality products.
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Online betting of college sports will be coming to Maryland; Frosh defends state assault weapons ban before the Supreme Court; Shane Pendergrass set to retire after 36 years in House of Delegates
CANDIDATE FILING FLURRY: REPUBLICANS LINE UP AGAINST DUTCH: The top-line news is that three credible Republicans have filed to seek the GOP nomination in U.S. Rep. Dutch Ruppersberger’s 2nd District, led by Nicolee Ambrose, who has spent the past decade as Maryland’s…
A federal judge rejected a request to dismiss a case with federal charges against Baltimore State’s Attorney Marilyn Mosby, the same day she announced she is running again for the position.
Slideshow credit: (Photos byJoe Ryan/Design by Timothy Jacobson/Capital News Service)
By Richard E. Vatz      The Maryland General Assembly adjourned with the ritual over-applauding by its legislator perpetrators.      It is difficult to understand how at a time of murders, non-fatal shootings, violence, and bullying in schools dominating Baltimore,…
HIGH COURT UPHOLDS LEGISLATIVE REDISTRICTING MAP: The state’s highest court has rejected three challenges to the General Assembly’s map redrawing its legislative districts. Bryan Sears/The Daily Record. The ruling allows the new districts for electing members of the…
Howard County Executive Calvin Ball paid four county employees more than $101,000 to do consulting work for his re-election campaign and also hired his sister-in-law in a position that some say violated the county law.
Gov. Hogan, Senate Pres Ferguson, Speaker Jones praise bipartisan work as 79 bills signed into law; Hogan swears in first Hispanic to state’s high court.
Hogan and Democrats Senate President Bill Ferguson, Baltimore, and House Speaker Adrienne Jones, Baltimore County, praised each other at the bill signing Tuesday at the State House for the cross-party work done over the governor’s two terms.
The new laws, many of which passed over Republican Gov. Larry Hogan’s objections, included landmark efforts to slow climate change, a referendum on making marijuana legal and an effort to expand access to abortion services.

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I am always surprised when a colleague produces a statement about PCB laminates that seems incorrect or out of date. This need not happen today as the specialists at Isola have written an excellent book about high performance materials, now available for download from I-Connect007. 
Author Michael Gay, a 25-year veteran of laminate manufacturing, meticulously guides readers through the most pertinent questions regarding rigid laminates. This is essential information for everyone, including the experts, because the materials and applications for laminates in printed circuits are constantly changing. Fortunately, Michael focuses on the basics of high-performance materials being used in today’s printed circuit boards.
And Isola should know. The company has been making high-performance and advanced materials for the electronics industry since 1956, remaining among only a handful of companies producing these materials. As the basis for all printed circuit boards, laminate is the major cost driver for PCBs and determines much of its electrical performance. To understand and design printed circuits, you first must understand the PCB materials.
In The Printed Circuit Designer’s Guide to… High Performance Materials, Michael first provides a brief history of laminates in this industry. He then proceeds to deliver a thorough education of laminates. But what does that look like?
It starts with resin systems (there are many), while including the role of fillers (again, many) and flame retardants. Next are the reinforcements, especially glass fabrics which must include the types of glass—glass styles, glass weaves, and glass constructions (i.e., spread glass). This is followed by how you use the prepregs (glass fabrics impregnated with resin and partially cured) and multilayer material constructions. Topics like “range of fill capabilities,” “dielectric properties,” and “stackup advice”—including calculating impedances—come into the picture.
Add copper foil, the final element to prepreg, and you have a rigid laminate. But all copper foils are not created equal, so the author covers surface treatments and roughness, especially for high-frequency skin effect. 
This book concludes with more information about electrical performance and, particularly, the growing automotive use of laminates when voltages and currents are particularly high but subjected to the environmental extremes that automobiles will see.
This is where you must start, but not where you will end. Visit the I-007 eBook library to find other titles in The Printed Circuit Designer’s Guide to… series covering PCB materials for flex, rigid-flex, and more on electrical performance. 
Happy Holden has worked in printed circuit technology since 1970 with Hewlett-Packard, NanYa Westwood, Merix, Foxconn, and Gentex. He is currently a contributing technical editor with I-Connect007, and the author of Automation and Advanced Procedures in PCB Fabrication, and 24 Essential Skills for Engineers. To read past columns or contact Holden, click here.  
I am always surprised when a colleague produces a statement about PCB laminates that seems incorrect or out of date. This need not happen today as the specialists at Isola have written an excellent book about high performance materials, now available for download from I-Connect007. 
Author Michael Gay, a 25-year veteran of laminate manufacturing, meticulously guides readers through the most pertinent questions regarding rigid laminates. This is essential information for everyone, including the experts, because the materials and applications for laminates in printed circuits are constantly changing. Fortunately, Michael focuses on the basics of high-performance materials being used in today’s printed circuit boards.
And Isola should know. The company has been making high-performance and advanced materials for the electronics industry since 1956, remaining among only a handful of companies producing these materials. As the basis for all printed circuit boards, laminate is the major cost driver for PCBs and determines much of its electrical performance. To understand and design printed circuits, you first must understand the PCB materials.
In The Printed Circuit Designer’s Guide to… High Performance Materials, Michael first provides a brief history of laminates in this industry. He then proceeds to deliver a thorough education of laminates. But what does that look like?
It starts with resin systems (there are many), while including the role of fillers (again, many) and flame retardants. Next are the reinforcements, especially glass fabrics which must include the types of glass—glass styles, glass weaves, and glass constructions (i.e., spread glass). This is followed by how you use the prepregs (glass fabrics impregnated with resin and partially cured) and multilayer material constructions. Topics like “range of fill capabilities,” “dielectric properties,” and “stackup advice”—including calculating impedances—come into the picture.
Add copper foil, the final element to prepreg, and you have a rigid laminate. But all copper foils are not created equal, so the author covers surface treatments and roughness, especially for high-frequency skin effect. 
This book concludes with more information about electrical performance and, particularly, the growing automotive use of laminates when voltages and currents are particularly high but subjected to the environmental extremes that automobiles will see.
This is where you must start, but not where you will end. Visit the I-007 eBook library to find other titles in The Printed Circuit Designer’s Guide to… series covering PCB materials for flex, rigid-flex, and more on electrical performance. 
Happy Holden has worked in printed circuit technology since 1970 with Hewlett-Packard, NanYa Westwood, Merix, Foxconn, and Gentex. He is currently a contributing technical editor with I-Connect007, and the author of Automation and Advanced Procedures in PCB Fabrication, and 24 Essential Skills for Engineers. To read past columns or contact Holden, click here.  
White Paper: With the move from low-mix to high mix-manufacturing, the need for optimizing throughput across multiple batches of different product is critical to maximizing manufacturing output. Overall line utilization… View White Paper
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Public library patrons can’t get enough of free digital downloads these days; they’re snapping up ebooks and audiobooks at a record pace. But it’s not all good news for public libraries. They are often charged far more than consumers for digital books, and sometimes publishers won’t sell to libraries at all.
Now librarians are teaming up with Massachusetts lawmakers to demand a new deal. They’re calling for a law that would compel publishers to make all their digital products available to public libraries on “reasonable terms.”
Democratic State Rep. Ruth Balser modeled the bill after a law enacted in Maryland in May. Balser said she wants to ensure that libraries can get access to every published ebook and audiobook. “My understanding is Amazon and the other online publishers limit how much of their information is available to public libraries,” Balser said. “My bill doesn’t directly touch the issue of cost. It just says they can’t not sell to libraries.”
But publishing companies that have resisted selling digital assets to libraries are already changing their tune. Online retailer Amazon, for instance, not only sells books but operates its own publishing business. Until recently, Amazon Publishing didn’t sell ebooks or audiobooks to libraries. But shortly before the Maryland law took effect, the company announced a deal with the Boston-based non-profit Digital Public Library of America to begin licensing its ebooks to public libraries. The company said it is also working out a similar deal for Audible, Amazon’s audiobook publisher.
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Library officials still back the bill, in hopes it will force publishers to negotiate better deals for digital books. “It would establish the idea that there actually is a problem here, ” said Alan Inouye, senior director of public policy and government relations for the American Library Association, “and that there needs to be a coming together on a discussion on what are reasonable terms.”
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The lockdowns and library closures forced by the COVID-19 pandemic have spawned booming demand for online book borrowing. OverDrive, a company that provides digital library services to public libraries, said that patrons worldwide checked out half a billion items in 2021, a new record. In Massachusetts the Library eBooks and Audiobooks program, which provides digital assets to patrons at 377 state libraries, has seen demand increase by more than 40 percent
According to the American Library Association, libraries currently pay three to five times as much as consumers for ebooks and audiobooks. Thus, an ebook selling for $10 at retail could cost a library $50. In addition, the library can only buy the right to lend the book for a limited time — usually just two years — or for a limited number of loans — usually no more than 26. James Lonergan, director of the Massachusetts Board of Library Commissioners, believes that publishers settled on 26 checkouts after calculating that this is the number of times a printed book can be checked out before it’s worn out and in need of replacement.
And that’s what happens to a digital book after 26 checkouts. The library must “replace” it by paying full price for the right to lend it out 26 more times.
Lonergan admits that this approach makes a certain sense. Traditional printed books can only be borrowed by one user at a time, but in theory a digital book could be loaned to thousands of patrons at once. Also, printed books wear out and must be repurchased, but digital books last indefinitely. “You can’t have a book be available forever at the same price point,” Lonergan said. “The publishers need to make money.”
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Lonergan thinks libraries and publishers can work out less expensive and more flexible terms. Publishers might charge a lower up-front cost for their digital products, for instance. Or they might expand the number of times libraries can lend out an ebook or audiobook. Lonergan believes that passing the Massachusetts law would give publishers further incentive to deal.
But the Association of American Publishers (AAP), which represents most of the nation’s leading publishers, is ready to fight. An emailed statement from AAP said the Massachusetts bill “raises significant constitutional and federal copyright law concerns and is an unjustified intrusion into a vibrant and thriving market for ebooks and audiobooks that benefits authors and publishers, booksellers, libraries, and the general public. “
The AAP has already sued in federal court to block enforcement of the Maryland law, arguing that only the federal government can regulate digital publishing practices.
Again, Lonergan thinks the publishers may have a point. But he said this is all the more reason for Massachusetts to pass the law. Lonergan noted that apart from the Maryland law, Rhode Island lawmakers are also considering the idea. “I think the hope is if enough states…make these efforts,” Lonergan said, “then Congress will step in and do something about this on the federal level.”
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Hiawatha Bray can be reached at hiawatha.bray@globe.com. Follow him on Twitter @GlobeTechLab.
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