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Tag: network

  • How Internet Network Marketing is Helping and Empowering Multi Level Marketing Businesses

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    If you’ve been in or around the network marketing industry you’ve seen some of the consequences of doing what the old scholars have done over the years. Sure, there is plenty of empowering things about the business model and there are also somethings that some network marketer’s wouldn’t want to talk to you about.

    What happens when you send someone out with just a of names list and a few words to tell people when they come in contact with. Which have high hopes and ambition to go out and talk to people only to find out the person tells them no. After that first no it’s harder to get up and get going again to ask the next person.

    What happens when they call leads and no one answers only to find out that the leads that they purchased are old leads and they find out later that they just wasted their hard earned money for something that they thought at the time would help them in their network marketing business.

    How their up line told them that they need to come to an event or a summit when they new that they didn’t have the money to go, but went anyway just to hear the same lecture over and over the whole entire time they were there. Just to find out later that all of that was a waste of time and money. Of course they are pumped for a little while, but reality comes back quick!

    Going to weekly briefings will help them in there business if they will come and bring someone. Only to find out that every week is the same thing. Their doing “the thing”, but nothing ever happens.

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    Source by Mark Colbert

    Views: 0

  • What’s The Difference Between Direct Sales And Network Marketing?

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    My purpose and commitment is to really help you understand and appreciate the MLM industry. One of the things you need to know when shopping for a business opportunity that is built on the multi-level marketing format, is not only how these businesses work but which one will compliment your skill set, personality and area of expertise.

    The Difference Between Direct Sales and Network Marketing

    Direct Sales and Network Marketing are both based on the multilevel marketing business model. MLM or Multilevel simply refers to the business structure in which the compensation plan is mapped out. The Direct selling and Network marketing vehicle is the actual distribution system or the way the products are dispersed.

    With Direct Selling, the emphasis is usually on direct, person-to person product distribution, which typically involves the independent sales representatives earning a commission from the products that they sell directly to the customers.

    The usual way of getting their products out to the masses or finding customers is by hosting product parties, trunk sales, booths and etc., by way of their circle of influence. Advancing in rank is dependent upon the volume of products sold.

    In some companies you can recruit other people to hosts parties in which they would be offered a discount on the products for hosting that party and also earn free products if they sell a certain amount of merchandise.

    This is important to know if happen to be a really good sales person or if you hate the thought of selling in this way, when choosing a mlm company.

    Some examples of Direct Selling companies are:

    Avon, Natura, Vorwerk, Herbalife and Mary Kay

    Now with Network Marketing, the emphasis is on team building. Building a team of partners who are in agreement to use the company products in their household as well as share products with others outside of their network.

    You are basically the customer as well as the business owner and you are able to sponsor, support and train others who want to build a business of their own. So the importance here is on building an organization of like minded individuals who use and move product within and outside their network.

    In network marketing, you also have the flexibility to host product parties or have a booth, etc., in order to promote your products if you so choose. You are the business owner, not just a sales representative so you have the power to run your business as you see fit.

    This model is a great if you love networking, team building and training others.

    Some examples of Network Marketing companies are:

    Sisel International, Vemma, Amway and Visulas.

    Some direct sales companies also incorporate the network marketing team building model as well depending on the compensation structure, so make sure to do your research.

    Understand that the purpose of both models is product distribution, but, it’s the way the distribution happens and the way you, the marketer, gets compensated, that makes the difference.

    On a side note, steer clear of companies that don’t have a product OR they have a limited product line that offers little to no value to the public.

    End the end, the difference between direct sales and network marketing is fairly minimal. Both serve as an opportunity for the ordinary individual to build their own business, delivering quality products to the masses in a less expensive and more personal way.

    By eliminating the middle men; expensive advertisers and merchandisers, the network marketer and direct seller can create residual/ passive income from home with less time, less money and less hassle than the traditional business model.

    So Tell Me…

    Have you ever owned a network marketing or direct sales business?

    What did you like or dislike about it?

    Did you find it too challenging? If so, tell me why.

    I would love to hear from you!

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    Source by April Ray

    Views: 0

  • Choosing Wealthy Clients For Your Cleaning Business

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    Most people who go into the house cleaning business target the average income earning individuals as their target market. However, there are some who target the upper class, higher income earning individuals as their target market because they find more cleaning business opportunities on these.

    Whichever it may be, it is always up to you. However, just be sure that you determine which ones you wish to have as your target market so that you can employ the proper cleaning business marketing schemes and tools to your operations.

    The Benefits of Having Wealthy Clients as Your Target Market

    Every target market has their benefits and downsides, and so does having wealthy individuals as your clients. The benefits, however, are quite nice. Wealthy clients have big homes, estates, and even more than one home. They also have many properties like boats or yachts, for example. Some of them even may be in the hotel business or something of that sort. So basically, by having these people as your clients, you are opening more cleaning business opportunities for your company.

    If you do a great job in cleaning the client’s house, they may like your working style and hire you to clean their estates, their string of condos, or even their yachts. Wealthy clients are also people who own businesses rather than work as an employee. So if they like how you do things, they might even hire you to clean their offices, their buildings, etc… Also, they can refer you to their other wealthy friends and family who may also have their own string of properties that they’d like you to clean. If you do things well, your business will be growing at a rapid pace, and you’ll be hiring cleaning crews, staff, and personnel even earlier than expected.

    However, the downside of such is that their homes and other properties are expensive and costly and you have to be very careful when cleaning. Damages caused may cost you quite a hefty amount if you’re careless. And gaining access to their homes will be a lot stricter too. So if you can keep up with this, then you’ll be enjoying having a house cleaning business catering to wealthy clients.

    How to Get Wealthy People to Be Your Clients

    Basically, how to get wealthy people to be your clients is to go where the rich people are. To achieve this, the cleaning business marketing strategy is to join country clubs, exclusive clubs, and even business and other organizations. Expanding your network will get you to meet these people, but you’ll be keeping up with the expenses too. So which target market? It’s all up to you.

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    Source by Janice Fowler

    Views: 0

  • The Renegade Network Marketer is Attraction Marketing

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    In case you have not read the eBook by Ann Sieg called The Renegade Network Marketer, be sure to get your copy here. By reading this book you will learn new concepts on how to build your Network Marketing business or any business the smart way in this digital age.

    Inside Sieg’s book she targets a distinct group of people that are discouraged that their Network Marketing business is not going as planned. Every single day this group searches the internet for solutions and the Renegade Network Marketer provides the answers. Ann has exposed the upline sponsors for the ever tiring methods and myths that they are teaching to new recruits. If you have grown weary of hitting on or have just plain run out of friends and family this system is perfect.

    The Renegade Network Marketing eBook is full of valuable and practical information on how to prospect, market, and sell, specifically in the Network Marketing industry by using the internet. Even if you don’t belong to a Network Marketing Business, you can still purchase The Renegade Marketing System eBook and still make money as an affiliate.

    A new doorway has been opened by The Renegade Network Marketer which is leading the way to working smarter in attracting targeted prospects into your network marketing funnel. You will learn how to how to qualify prospects, position yourself as an expert and how to make your internet marketing efforts count. In order to keep you ahead of the trend in professional network marketing, there is ongoing continuous training. Whether you are just starting out or you just want the know how to grow your business this marketing concept is flawless.

    Cash flow is vital to any business and Sieg has also incorporated in her system the opportunity to make multiple streams of income. When you purchase the e-book you also gain access to a Back Office with a huge amount of information and tools to market and track your new business. Once you’ve read the book, you’re ready to get started setting up your own attraction based marketing system.

    The difference with being directly linked to Ann is that she has an incredible team and system in place. This is backed up with free membership in the Renegade System where you can put what you have read into practice right away. You’ll find many other helpful resources at The Renegade System website such as website development, copy writing and traffic generation.

    Ann has taken attraction marketing to a whole other level by teaching the principles of marketing. The ideas I got from the book suddenly opened my eyes to see network marketing business in a totally new light. The path in front of me has never look so bright. In our lifetime as network marketers we have no doubt made several attempts at making money did not go exactly as planned. Would you agree that those attempts in question had to do with the number of people that didn’t find your network marketing business as attractive as you did?

    In a nutshell, The Renegade Network Marketer eBook renders a complete Internet attraction marketing system for network marketers at a very low cost. The book comes risk free with a money back guarantee. This kind of training which is always being added could very easily cost thousands and I am sure somewhere it does. If learning the highly coveted secrets on how to attract and qualify prospects instead of chasing them down appeals to you then this eBook is for you.

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    Source by John Kellerman

    Views: 0

  • The Stark Difference Between Affiliate Marketing and MLM Marketing

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    If you had the time, would you work in the Network Marketing Industry?

    That’s the one question I like to ask people when they talk with me about needing to earn more money. And depending upon their answer, I like to follow-up by asking, do you know the difference between Affiliate Marketing and MLM Marketing?

    My experience is that they don’t understand the difference between the two business models. And these business models are very different. If people understood the difference. there would be more success and a lot less failure. ‘

    Affiliate Marketing is more like working as a sales representative. You have a position with a business and your job is to promote the product or service and close the sale. A good affiliate marketer is someone who likes to copy, paste, and post ads.

    The MLM business model is much different. It takes real entrepreneurship to become successful. This is not a business model that one can copy, paste, and post and expect any kind of success. MLM or Relationship Marketing as it’s commonly called these days takes a lot of work.

    Listed below are a few of the requirements and skills needed to grow a successful MLM Business.

    First you must be willing to be trained. Each MLM Company has its own policies and procedures manual and no two are exactly alike. So before even beginning your business read over these documents very carefully.

    Second you want to learn as much about the product as possible. You do not want to make the mistake of not knowing the benefits of your products and how they can add value your prospective consumer.

    Third you want to contact your up-line sponsor or if they aren’t available or are new to the business, then find a team leader. You need someone with knowledge to guide and direct you. But more importantly you need to want to learn.

    The criteria for any business regardless if that business operates totally as an off-line business, or an on-line business or as both, you want to know how to recruit people to grow a down-line team.

    MLM business models thrive on growing a good solid down-line. And the down-line must be taught that unless the product sells, then there is no volume.

    In most MLM business models, the down-line volume bonus is where the residual money is being made. So, product sales as well as recruiting new members are absolutely the fuels needed to drive the MLM business model engine.

    I like to think of it this way, the sale of the product is the gasoline for the engine and the recruiting of members is the oil that lubricates the engine and keeps it running smooth.

    If you are interested in working on-line, take the time to study the difference between the two business models, before you take the leap of faith to join. It can mean the difference between success and failure.

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    Source by Patricia A Gaines

    Views: 0

  • A Review of the Protege Financial Multi-Level Marketing Program

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    The company Protege Financial first registered their domain name in June 2006, although this is the first time I’ve heard of this company. They are based out of Valencia, CA. I’m very familiar with that area of Orange County being a Southern California native myself. The main reason this company exists is to provide their clients with investment vehicles that will not go away despite the bad economy.

    The partners that make up this company are Michelle Seward, Scott Foulk and Mark Francovich which claim to have 4 decades of investment and financial know how behind them. The owners also state they launched Protege Financial because they really care about their clients and set this company up with an MLM Compensation Plan to help spread the word across the United States. Apparently they officially just launched July 4th 2009.

    Apparently these 3 partners have already helped thousands of clients. When I visited their website they do have their actual office address, phone and fax number prominently visible on their website, so it appears they are not hiding. One of the main products they offer their clients are “Tax Free Income” vehicles that people can use to help hedge the low wages they could experience when they retire.

    When I visit the Protege Financial website, I don’t see any credential logos like CFP (Certified Financial Planner) or BBB (Better Business Bureau) or anything like that nor any Internet Trust Logos. I’m not a professional Website Designer and I could throw this website up within one night easy. The company that designed their site is based out of Idaho. Also I couldn’t find details on how much reps get paid for referrals or the MLM Compensation Structure.

    In addition, the website just had those generic type paid videos which appear to be a standard voiceover. I’ve heard the same voice on many other voiceovers used for other companies so they don’t sound original or sound like they come from the owners. And no pictures of the owners on the website, not even with their bio statements.

    This being the end of August 2009 and the fact that they launched launched July 4th 2009, I assume this site would have been completed by now. Add this to the fact that it is an investment company to be honest almost terrifies me. Money is hard to come by these days, and on the occasion when I am able to save a grand or so I like to put it in a Mutual Fund setup by my bank which is a major bank in the US.

    Protege Financial does offer a free consultation. When you get to the website, all you need to do is fill out a form and someone will end up calling you back. And if you live in or are visiting Southern California, they have Career Opportunity Meetings every Thursday evening from 7:00 to 9:00pm (as of the time of this writing) Pacific Time.

    I noticed a testimonials section on the Protege Financial website. It had 7 testimonials with just two initials under each name. Finally the company offers a free eBook just by filling out your Name, Email, City and State. This eBook is supposed to educate you on the basic types of Investment Vehicles that are out there.

    I’m not accusing this company of being a scam. They could very well be experienced financial planners with little experience on establishing credibility on the internet with trust logos, pictures of themselves, write-ups of successful reps in their company, etc.. But this is even more important in Network Marketing. I would be extremely cautious here. If anyone has had any experiences, good or bad with this company, we would like to hear about them and you can post your comments on our blog.

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    Source by Brian Garvin

    Views: 0

  • A Beautiful Mind – Nobel Prize Winning Doctor John Nash

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    “Nothing’s ever for sure, John. That’s the only sure thing I do know,” says the schitzotypical auditory plus visual delusion and hallucination known to John Nash as Charles. This is very true even coming from one of these three imaginary people that John Nash believes to be a part of his daily life. Although non-existent these characters including not only Charles, but his adolescent niece Marcie, and his military contact William Parcher or just Parcher, play a pivotal role in the life of professor and doctor, John Nash.

    True, much of what the public knows of the mental disorders, and specifically Schizophrenia is based on what they observe from films and television. This Oscar/Academy four time wining film, A Beautiful Mind, is a very compelling story about a genius mathematician/ cryptologist, who’s life in Cold War era America, aroused his super paranoid and delusional thought process to overwhelm his mind.

    ONSET:

    John Nash exhibited mild symptoms or schitzotypal behavior probably through his childhood. This is evident because of his avoidant personality shown by his impeded interpersonal communication and relationships, and by his moderate “word salad” that he has. His hallucinations and delusions manifested initially by his graduate school Princeton roommate Charles.

    His peers played a crucial role in his life and in his recovery. Once stabilized to a level of acceptance and coping with his symptoms he is given visitations and job opportunities to help him in reintegration. Through the entire relations ship from student to wife, Alicia Nash was interceptive and supportive of his treatment and life after treatment, including a dangerous relapse of behaviors.

    Also, his peers did not initially know how to respond to the disorder because of John Nash’s involvement with the US government. It may have opaque at times but eventually they could make light of the situation once Nash was coping and stable.

    THE PLOT THICKENS?:

    John Nash almost killed his baby son by drowning him in the tub during his major relapse. He had been pocketing the medication and eventually he regained his code breaking and psychotic behaviors. He was in the back shed while drawing the bath and got caught up in what was allegedly provided by Parcher and the US governments’ highest echelons.

    + Symptoms= Racing thoughts, Hallucinations, Delusions

    – Symptoms= Cognitive impairment, grossly distorted reality

    (Axis I and Axis II)

    RETURN TREATMENT:

    Nash was able to eventually be stabilized on his psychotropic medications and with time and strong encouragements able to cope. This was abruptly made evident by his realization that the manifestation of Marcie never aged and paired his wife’s’ strong endearment and optimism towards him.

    Self Reliance was key to his rehabilitation and integration back into society. Aside from a strong support network he found that working in his field of abstract mathematics was his tool for learning interpersonal relationships and separating reality from his reality.

    The Nobel Prize was a major pat on the back for John Nash. Although he did not know the extent of his economic theories had spilled over into, Nash was still acknowledged for his intelligence. It is his life time achievement and it is he can observe that his life was great, not grandiose.

    PAST & PRESENT THEORIES:

    Although many scientific advancement have been made in psychology and imaging techniques treatment has not evolved juristically. Although doctors can now see the brain functioning and areas of brain used in a schizophrenic person the treatment is somewhat similar to that of the 1950’s. ECT, medication, hospitalization, and reintegration are the keystones of treatment for the stabilizing of this mental disorder. Then a medical round of SSRI’s and atypical anti-psychotics are used to maintain an even keel. Hospitalization is a safe way to intervene on an individual although laws have changed regarding commitment of those deemed unsafe for society. ECT has been modernized and more finite now and can be used to treat a plethora of moderate to severe mental disorders. Also, SSRI’s are more affective and paired with support many will stay stable.

    Once John Nash was known to be schizophrenic his friends help with the families clarification of his advanced symptoms. Then they slowly allow him back into his life with some initial hesitance that eventually will turn into a subject of laughter between old friends. Although some were intolerant and mocking of his disorder and effort he was able to maintain a level of functioning on the normal plane of societal existence and even win the highest scientific achievement award.

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    Source by J Greenes

    Views: 0

  • Understanding WineShop At Home: Can You Really Make Money With WineShop At Home?

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    WineShop At Home began in 1995 and offers a large variety of wine and wine related products in addition to a business or income opportunity for those that would like to make an income stream marketing their company or products. However, can you really make money with WineShop? To answer this question, we will take a look at their compensation plan. I will also explain the products and give specific explanations of a few of them while also going over the cost it’s going to take to actually join the company itself and start making money all from home, if possible.

    The Thing:

    You guessed it, wine! Other than wine, they also offered wine related products and gifts. Categories of items offered by WineShop At Home are Wine Related Accessories, Gifts, Specials, Stemware, Personalized Wines, and of course, Wines. I will give a brief explanation of a few of the products offered by the company below.

    1. Adagio 2014 Sonoma Country Pinot Gris – You can get a bottle of this wine for $24.00 and flavors in the bottle consist of Mango, Pineapple, Grapefruit, Meyer Lemon, and Bergamot.
    2. Wine Country Chefs Apron – This apron is also $24.00 and is listed in the gift category. It comes in black and with the WineShop At Home Logo in addition to the slogan “Bringing The Wine Country To You” printed on the front.
    3. Artisan 5 Star “Sparkler Stem” – This is a set of 4 and cost $69.95 and is in the Stemware category. It is designed to develop persistent bubbles and forms a crown at the surface.

    The Opportunity:

    If you become involved with this company, you will be given the title “Wine Consultant”. Now is time for the big question! Can you really make money with WineShop At Home? In order to answer this, as mentioned before, we must take a look at their compensation plan. For this company, their compensation plan is pretty basic so let’s go ahead and get the ball rolling.

    1. Personal Commissions – As a wine consultant you will be able to earn a Base Commission of 20% and will be eligible to earn bonuses up to 35%.
    2. Team Commissions – As for most network marketing companies, you can build a team to leverage even more income. You can earn up to 44% commission from your teams generated sales and will be eligible to earn cash bonuses up to $3,500.

    To Conclude, Yes, You Can Make Money With WineShop At Home!

    The Cost:

    Yes, there is a cost! It’s important to remember, if you get involved or affiliated with this company you are opening up your own business! All businesses require some type of start-up fee. However, in the industry of Network Marketing, Affiliated Marketing, Multi-Level Marketing, or whichever name you decide you enjoy more, it is generally much more affordable than starting a traditional company in which can range from $5,000 to $10,000 easily.

    If you want to get involved with WineShop At Home, you must purchase one of the three kits offered!

    1. Mini Kit – $79.00. This kit includes a Wine Tasting Guide, Wine Tasting Training DVD, WineShop At Home Corkscrew, 3 Posi-Pours, 5 Host Planners, 10 Interest Forms, 5 Host A Wine Tasting Brochures, and a Guest Wine Tasting Tablet.
    2. Starter Kit – $149.00. This kit includes a WineShop At Home Logo Messenger Bag, 2 Bottles of Wine Club Select, A Wine Tasting Guide, A Wine Tasting Training DVD, WineShop At Home Corkscrew, 10 Order Boards, 3 Posi-Pours, 10 Interest Forms, 5 Host Planners, 5 Opportunity Brochures, and a Guest Wine Tasting Tablet.
    3. Premium Kit – $299.00. This kit includes an Insulated 6-bottle Wine Carrier Bag, A Launch Tasting Sampler, 4 Bottles of Wine Club Elite, Personalized Wine Sampler, WineShop At Home Apron, Wine Tasting Guide, Wine Tasting Training DVD, WineShop At Home Corkscrew, Wine Away, 15 Order Boards, 6 Posi-Pours, 20 Interest Forms, 10 Host Planners, Host Postcard Invitations, 10 Opportunity Brochures, and a Guest Wine Tasting Table.

    Final Thoughts:

    I’m not a big drinker. Matter of fact, I don’t drink expect maybe once a year. However, I would still consider marketing their products just for fun. I know a ton of people enjoy drinking, alcohol, and more specifically, wine! Therefore, I believe this company has a Massive Market! A massive market is very important to look for before joining any company like this and if it doesn’t have a massive market you will likely become frustrated before making any actual money!

    The opportunity affiliated with the company is honestly pretty weak. They only offer two different payouts. I was unable to find any referral bonuses, any leadership bonuses, any Match-Up Bonuses, etc. This company started in 1995 and it doesn’t seem they have expanded their compensation plan very much which is a problem. I like companies and feel secure and motivated about companies that constantly expand. This does not seem like a constantly expanding company, at least in terms of their compensation plan. You can definitely make money with WineShop At Home but how much depends solely on two different payout systems.

    The cost is nice. I like the fact that they have 3 different ways to begin. The price can be either expensive or inexpensive depending on your budget and what kind of business builder you are. In comparison, a traditional company has a much higher start-up fee regardless of which kit you choose from WineShop At Home. Additionally, in terms of Network Marketing the cost is also quite affordable and you are able to get a good amount of items with each kit.

    *Dustin Hale is NOT affiliated with WineShop At Home or their business/income opportunity

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    Source by Dustin Hale

    Views: 0

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • Multi Level, Affiliate, Joint Venture, or Network Marketing: What’s the Difference?

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    Have you been online and noticed all the ads and “hoopla” about Multi Level Marketing, Affiliate Marketing, or Joint Venture (JV) Marketing and wondering what the difference is? These three terms alone are everywhere, especially when it comes to making revenue online, and are synonymous with the term Network Marketing, where we all “network” with each other to make sales conversions.

    There are many terms and confusing explanations. Here’s my view.

    Multi Level Marketing may also be called Direct Sales Companies. A few of these that come to mind are companies like, Amway, Mary Kay, thirty-one, and Tupperware. These companies build their businesses by recruiting sales associates, or independent consultants, to join the “team” under them.

    The associates in turn recruit others to sell the products, and recruit consultants likewise. Their commissions are paid on a tiered scale. The amount of your pay depends on the place you’re at in the company and how many recruits you have under you. The higher your level in the company the more percentage of commissions you take on your sales and on the associates under you.

    Some may get the MLM confused with a pyramid. Here’s the difference: MLM’s have a legitimate product to sell you, and have low enrollment fees; a pyramid has high enrollment fees, and does not have a product to sell you. Plus, pyramids are illegal.

    Affiliate Marketing brings to mind companies like Amazon, ClickBank, Google AdSense. These type of companies have established sites with vendors already in place, where you can sign up as an affiliate, promote vendor products and be compensated for it.

    Joint Venture products brings to mind companies like Dow Corning (Dow Chemicals and Corning), Sony Ericsson (Sony Corporation and Ericsson Mobile Phones). With JV marketing you are joining with a partner to develop and/or promote a product. Another term that is used is “co-venturing.” These companies share expenses, revenues and assets.

    Some say that MLM’s, Affiliate and JV Marketing are the same. I feel that there is a slight difference between the three. Again, here’s my view.

    To recap:

    • With MLM’s you are recruiting associates, or consultants under you, while selling products.
    • With Affiliate Marketing you are taking a product that has already been developed and are helping someone else promote it, while sharing commissions on the sold product.
    • With JV Marketing you are joining with a partner to develop, promote, and sell your product, while sharing expenses, revenues and assets.
    • These can all fall into Network Marketing because you can “network” with others to bring about your results.

    Whichever marketing strategy you use is all up to your individual preference and gifts. Now that you know the differences, find the ones you like, and start generating your revenue! There are more opportunities than you can imagine.

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    Source by BG Jenkins

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