We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.
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http://www.associationofmarketing.org/articles/view.php?article_id=5348
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To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment.
This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.
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http://www.associationofmarketing.org/articles/view.php?article_id=5337
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Facebook insights provides page owners invaluable metrics and graphs that allow you to understand and analyze trends among and about your users.
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http://www.associationofmarketing.org/articles/view.php?article_id=5339
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Traveling trends in the Hispanic community vary greatly from that of the majority population. Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy.
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http://www.associationofmarketing.org/articles/view.php?article_id=5346
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How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population.
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http://www.associationofmarketing.org/articles/view.php?article_id=5344
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PETALING JAYA: Taking to Twitter with photographs of homeless people receiving shelter, Federal Territories Minister Tan Sri Annuar Musa said criticisms are needed for improvements.
“We were criticised almost daily, but I think it’s ok. We need criticism in order to improve. Just be patient and remain steadfast in doing our level best during this difficult time,” Annuar tweeted.
The minister has also posted other pictures showing homeless people receiving haircuts and places to sleep during the Movement Control Order (MCO).
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https://www.thesundaily.my/local/we-receive-criticism-daily-but-it-s-okay-we-need-it-to-improve-annuar-JE2237380
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PETALING JAYA: Fifa Rahman (pix) who’s a board member for the NGO Unitaid, pointed out on Twitter that the Malaysian Health Ministry’s outreach to the poor is far greater than the UK.
“Truly remarkable outreach by Malaysian health workers to low-income families. We’re not seeing this kind of outreach in Yorkshire, not sure about the rest of the UK,” Fifa tweeted yesterday.
Replying to her tweet was parliamentarian Sivarasah Rasiah and Religious Affairs Minister Zulkifli Mohamad Al-Bakri. “Fifa, the DG’s strategy seems to be to focus mass testing in areas where clusters of cases appear. Level of lockdown for the area is increased together with intensive testing and comtact tracing. Seems to be effective in bringing down the rate of increase of cases,” Sivarasah said.
“TQVM for your concern. On my side, agencies under my ministry are helping the foreign workers as much as possible by giving them foods and dry goods since the beginning of MCO. Yesterday, we went to Kongsi Cyberjaya 10.” Zulkifli replied to Fifa.
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https://www.thesundaily.my/covid-19/malaysian-health-ministry-s-approach-better-than-uk-fifa-rahman-KE2237297
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KUALA LUMPUR: Pets owned by private individuals which have been confirmed positive for Covid-19 must be isolated and quarantined for 14 days for monitoring purposes.
Senior lecturer (veterinary immunology) and researcher at the Faculty of Veterinary Science in Universiti Putra Malaysia, Dr Farina Mustaffa Kamal, said if these pets displayed any health issues during this period, their owners should consult the District Veterinary Services Department for further action.
She said although there was no evidence of pets spreading Covid-19 infections, they could themselves be infected by the disease as reported by the World Organisation for Animal Health (OIE).
“Two cases of Covid-19 infections involving pets (a cat and a dog) contracted from their owners have been reported in Belgium and Hong Kong.
“These pets were suspected to have contracted the disease through close contact with Covid-19 positive persons through kisses, hugs or general management,” she told Bernama when contacted.
However, Dr Farina said, so far the number of infected pets was very small and there was no clear information of the symptoms of animals infected with Covid-19, with the majority not displaying any signs.
“Only one cat in Belgium displayed symptoms of breathing difficulties, diarrhea and vomiting. However, it must be remembered that other virus or bacteria can also cause these same symptoms in animals,” she said.
Dr Farina stressed that it was better for pet owners to impose early quarantine and isolation measures on their animals as soon as they realise that they had symptoms of Covid-19 infection.
She added that there was no clear evidence that certain species of animals were naturally more susceptible to infections, but said with the current Covid-19 pandemic, the pet owners are encouraged to isolate their animals in the house.
“So far, experimental studies show that the virus can infect cats, ferrets, and monkeys,” she said, adding that ferrets and monkeys were the laboratory animals used in studies on coronavirus.
As for stray animals, Dr Farina said it was difficult to check on stray cats as they were not used to human interaction.
“Logically-speaking, there is less close contact between humans and stray cats through kisses and hugs, but the recommendations by the OIE and the World Health Organisation must be observed when managing pets and stray animals,” she said.
Dr Farina said generally-speaking, coronavirus was a large family of virus which infected different species of animals. –Bernama
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https://www.thesundaily.my/home/pets-found-positive-for-covid-19-must-be-quarantied-DE2237270
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PETALING JAYA: Simpang Renggam member of Parliament Dr Maszlee Malik (pix) took to Twitter today to give recommendations to Malaysians with regards to easing Movement Control Order (MCO) boredom.
Pointing out that US Ivy League institutions provide free online courses, he said, “Still wondering how to kill time during MCO. Try this https://www.freecodecamp.org/news/here-are-380-ivy-league-courses-you-can-take-online-right-now-for-free-9b3ffcbd7b8c/”
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https://www.thesundaily.my/local/dr-maszlee-recommends-taking-free-online-courses-during-mco-DE2237243
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