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  • Tools for Maximizing Customer Relationships

    Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become commoditized, the only remaining differentiator becomes the vendor‐customer relationship. There?s no getting around that delighting customers and growing revenue will become more heavily based on how well you understand their evolving needs. This article explores three categories of tools used to engage customers and strengthen your relationship with them.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=77

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  • Network Interference: A Legal Guide

    Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Government Contracts & Investigations;
    Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; and Trademarks.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=78

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  • Social Media Marketing GPS

    It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about.

    SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls.

    The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=79

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  • Ten Steps to Effective Email Marketing

    A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80

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  • Lifting restrictions ‘too quickly’ could lead to deadly resurgence of Covid-19: WHO

    Lifting restrictions ‘too quickly’ could lead to deadly resurgence of Covid-19: WHO

    Lifting restrictions ‘too quickly’ could lead to deadly resurgence of Covid-19: WHO 2

    GENEVA: World Health Organisation (WHO) Director-General Tedros Adhanom Ghebreyesus warned here on Friday that lifting restrictions “too quickly” could lead to a deadly resurgence of Covid-19, Xinhua news agency reported.

    Noting at a regular press briefing that “some countries are already planning the transition out of stay-at-home restrictions,“ the WHO chief warned that lifting restrictions too quickly could lead to a deadly resurgence.

    “The way down can be as dangerous as the way up if not managed properly,“ he said, underlining that the WHO is working with affected countries on strategies for gradually and safely easing restrictions.

    Some European countries are already considering relaxing their restriction measures as they see a slowing trend in the number of Covid-19 infections.

    Austria, for instance, aims to gradually ease the exit restrictions and reopen shops and businesses from mid-April. Switzerland also suggested “the first relaxations” by the end of April.

    The WHO chief stressed that decision of lifting restrictions should be made on the condition that transmission is controlled; that sufficient public health and medical services are available; that outbreak risks in special settings like long-term care facilities are minimised; that preventive measures are in place in workplaces, schools and other places where it’s essential for people to go; that importation risks can be managed; and that communities are fully aware and engaged in the transition.

    Globally, nearly 1.5 million confirmed cases of Covid-19 have now been reported to the WHO, as well as more than 92,000 deaths. — Bernama

    Lifting restrictions ‘too quickly’ could lead to deadly resurgence of Covid-19: WHO
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    https://www.thesundaily.my/world/lifting-restrictions-too-quickly-could-lead-to-deadly-resurgence-of-covid-19-who-IB2245956

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  • Two offshore earthquakes rattle Philippines

    Two offshore earthquakes rattle Philippines

    Two offshore earthquakes rattle Philippines 3

    MANILA: Two offshore earthquakes with a magnitude 6 and a magnitude 5.5 respectively rattled the Philippines early on Saturday, Xinhua news agency reported according to the Philippine Institute of Seismology and Volcanology (Phivolcs).

    One earthquake with a magnitude of 6.0 jolted Batanes province in the northern Philippines at 12.44am about 37km northeast of Basco town. It hit at a depth of 167km, the institute said.

    Batanes is the northernmost archipelagic province in the country.

    The second earthquake, with a magnitude of 5.5, was recorded at 2.45am about 141km southeast of Jose Abad Santos town in Davao Occidental province in the southern Philippines with a depth of 52km, the institute said.

    The institute said both tremors, which were tectonic in origin, will not cause any significant damage. However, it said the quakes can trigger aftershocks.

    The Philippines has frequent seismic activity due to its location along the Pacific “Ring of Fire.” — Bernama

    Two offshore earthquakes rattle Philippines
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    https://www.thesundaily.my/world/two-offshore-earthquakes-rattle-philippines-GB2245932

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  • MIEA warns public to beware of property scams

    MIEA warns public to beware of property scams

    MIEA warns public to beware of property scams 4

    KUALA LUMPUR: The Malaysian Institute of Estate Agents (MIEA) is advising the public to be cautious in buying and selling properties during the Movement Control Order (MCO) period to avoid falling prey to scams.

    MIEA noted that amid the MCO, the majority of Malaysians who are keen to buy or sell property will be relying on online platforms.

    “Be extra vigilant as there are still a high number of cases where the general public has fallen prey to these property pitfalls,” it said yesterday.

    MIEA president Lim Boon Ping highlighted that registered estate agents (REA) and negotiators (REN) are recognised as professionals under Malaysian law and that there are firm requirements that need to be adhered to when publishing an advertisement in order to protect the public’s interest.

    Among others, they are required to include their name, REN/REA number, contact number and the real estate firm they represent with its E registration number and the firm’s telephone number, which the public can verify on www.lppeh.gov.my.

    “There will a sudden surge on online and offline advertisement by those illegal brokers who will take advantage on the Covid-19 rise in low priced property deals and these advertisements will not contain the before-mentioned authenticity information and the public should avoid calling them,“ warned Lim.

    He reminded that if one sees an advertisement or a property deal that looks “too good to be true”, be extra cautious and do your research”.

    “Always engage a registered estate agent or a certified negotiator to verify these potential property deals,“ added Lim. — Bernama

    MIEA warns public to beware of property scams
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    https://www.thesundaily.my/local/miea-warns-public-to-beware-of-property-scams-AB2245651

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  • Palm oil players in Sabah can resume operation, to adhere to state guidelines

    Palm oil players in Sabah can resume operation, to adhere to state guidelines

    Palm oil players in Sabah can resume operation, to adhere to state guidelines 5

    KUALA LUMPUR: The Malaysian Palm Oil Association (MPOA) and the Malaysian Estate Owners Association (MEOA) have been diligently engaging with the relevant authorities in Sabah and putting relevant measures to curb the spread of Covid-19 in the palm oil supply chain.

    In a joint statement yesterday, both associations said they were also grateful to the chief minister and state government for granting the palm oil supply chain the approval to resume operations in the affected six districts.

    “We are very grateful the authorities were able to appreciate the overall situation in assessing the risks pertaining to the Covid-19 and the oil palm plantation sector and approve the lifting of the shutdown,“ the statement said.

    It said both association were also appreciative of the open networking and effective engagement with the local plantation association, namely the East Malaysian Planters Association (EMPA), that led to the lifting of the shutdown.

    It added that the associations and its members would adhere strictly to the conditions set and would continue to engage and support the diligent measures taken by the state and relevant authorities to curb the spread of Covid-19 in Sabah.

    Meanwhile, Sime Darby Plantation Bhd (SDP) in a separate statement thanked the Sabah state government on its latest decision to allow oil palm estates and mills in Tawau, Lahad Datu, Kinabatangan, Semporna, Kunak and Kalabakan to resume operations.

    “We welcome this carefully measured decision which balances the need to control the spread of the Covid-19 virus whilst allowing an industry deemed essential by the National Security Council (NSC) to continue being productive,“ it said.

    SDP said it was committed to continue working with the authorities to ensure strict compliance to the operating conditions and guidelines of the state health department.

    “This has been our commitment for all our operations throughout the country since the commencement of the Movement Control Order (MCO) and we will continue to fulfill this commitment to mitigate any risks to the safety and health of our workers,“ it said.

    Sabah Chief Minister Datuk Seri Mohd Shafie Apdal yesterday allowed oil palm supply chain in Tawau, Lahad Datu, Kinabatangan, Semporna, Kunak and Kalabakan to resume operations if they had no positive virus cases, no persons under investigation for COVID-19 and no workers had had close contact with positive or suspected cases.

    However, all the re-opened oil palm operations must abide with the strict adherence to the guidelines prepared by the state health ministry. — Bernama

    Palm oil players in Sabah can resume operation, to adhere to state guidelines
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    https://www.thesundaily.my/local/palm-oil-players-in-sabah-can-resume-operation-to-adhere-to-state-guidelines-NB2245719

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  • MCO: Companies given permission to operate told to adhere to guidelines

    MCO: Companies given permission to operate told to adhere to guidelines

    MCO: Companies given permission to operate told to adhere to guidelines 6

    KUALA LUMPUR: The National Chamber Of Commerce And Industry of Malaysia (NCCIM) urges all companies and industries that are allowed to operate in stages during the Movement Control Order (MCO) period to fully comply with the standard operating procedure and guidelines to ensure public health is not compromised.

    The chamber said the government’s protection/prevention measures and MCO had managed to prevent exponential increase in new infected cases and deaths from Covid-19.

    “But complacency must not be allowed to set in. The war against Covid-19 is not over,” stressed its president Tan Sri Ter Leong Yap in a statement.

    He lauded the government’s decision to extend the MCO for another two weeks, from April 15 to April 28, 2020.

    NCCIM believes the government had weighed all aspects in deciding to extend the MCO and through a special cabinet taskforce, review and consider allowing selected industries to resume their operations in stages albeit under strict compliance of standard operating procedures.

    “We are grateful that the government and relevant ministries have taken into consideration NCCIM’s suggestions about the MCO approach in balancing macro and micro elements of the business ecosystem and public health in ensuring the best interest of the nation, survival of businesses, welfare of workers, and the livelihood of citizens,” said Ter.

    MCO: Companies given permission to operate told to adhere to guidelines
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    https://www.thesundaily.my/local/mco-companies-given-permission-to-operate-told-to-adhere-to-guidelines-CB2245631

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