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Adding Text Messaging to Your Marketing Mix

With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising methods, text messages are rarely ignored by consumers, further solidifying their role in a well-developed marketing plan. Before launching into the domain of text messaging, it is vital for marketers to keep a few essentials in mind. Utilize the following tips to make certain that text messaging integrates seamlessly into an existing marketing plan…

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March 31, 2020
World TB Day 2020 Newsletter

Latest news and updates from WHO

Dear colleagues and friends,

World TB Day, this year, comes at a sobering time – as the world grapples with the COVID-19 pandemic. We stand in solidarity with those affected, those at the frontlines of the fight to combat COVID-19, as well as those who continue efforts to support
those ill with longstanding health problems like TB, HIV and other diseases. However, we cannot forget the millions and their families who battle TB every day and lose their lives to this ancient disease – which remains the world’s top
infectious killer.

As eloquently emphasized by WHO Director-General Dr Tedros Adhanom Ghebreyesus in his press briefing on COVID-19 yesterday, “I’d like to remind everyone that although COVID-19 is dominating the world’s attention-there is another respiratory
disease that is both preventable and treatable, but kills 1.5 million people every year – that disease is tuberculosis”

“It’s Time”, the focus for World TB Day this year is therefore on urgently accelerating the TB response to save lives and end suffering, even in times of crisis. This will be essential if we are to reach the targets and commitments made
by Heads of State at the 2018 UN High Level Meeting on TB.

We have made important strides against the TB epidemic to date.

We announced last year, that more people received life-saving treatment for tuberculosis in 2018 than ever before, largely due to improved detection and diagnosis. Globally, 7 million people were diagnosed and treated for TB – up from 6.4 million in 2017
– enabling the world to meet one of the milestones towards the United Nations political declaration targets on TB and the WHO Director-General Flagship Initiative Find.Treat.All End TB jointly with Stop TB Partnership and the Global Fund. This
has been a big win for the TB community.

WHO is working with countries to roll out important guidelines, including a comprehensive package on TB preventive treatment released today, and updated MDR TB guidelines to promote the use of all-oral regimens for patients with drug-resistant TB which
would be helpful – particularly at this point, when visiting health centers is a challenge. Furthermore, WHO has developed a note to guide and urge countries to ensure continuity of TB services during the COVID-19 pandemic.

We are strengthening our collaboration with civil society – more information is highlighted in the WHO Civil Society Taskforce Progress Review released today.

Youth mobilization is being ramped up through the WHO 1+1 Youth Initiative to end TB and the Global Youth Declaration to End TB. Multisectoral accountability is being promoted in countries through our framework and we have finalized a new global strategy
on TB research and innovation, that will be reviewed by the World Health Assembly.

Yet, the gains we have made are at risk – if there is any slackening of commitment and action, especially in times of crisis.

We are at a crossroads and we need to unite forces to take the path of success that will save lives and end suffering.

I was especially heartened today, to see the TB community coming together like never before. We all took our events to the virtual realm due to COVID-19 lockdowns. The WHO Online Talk Show held this afternoon, had a powerful line up of speakers that included,
TB survivors and advocates, civil society, high level government representatives, heads of agencies, researchers and partners. As of this evening we have surpassed 10,000 views on YouTube. I also participated in townhalls organized by Stop TB Partnership.
Our joint efforts have indeed ensured a continuing spotlight on those affected by TB, and clearly shows that no matter what the barrier, we can surpass it if we work together.

I am proud to stand shoulder-to-shoulder with you all virtually – and recommit to champion End TB efforts till we reach the finish line.

It’s time to deliver on our promises and ensure no one is left behind.

It’s time to End TB!

Dr Tereza Kasaeva
Director
Global TB Programme
World Health Organization

World TB Day Talk Show

In the backdrop of the global battle against COVID-19, WHO organized a special online talk show to mark World TB Day 2020. The talk show had a powerful line up of speakers from among TB survivors and advocates, civil society, high-level government representatives,
heads of agencies, researchers and partners. The video was streamed live on WHO’s Youtube channel crossing over 10,000 views in a few hours. Watch the talk show video

Spotlight on TB Preventive Treatment

New WHO recommendations to prevent tuberculosis aim to save millions of lives

24 March 2020 News release

Geneva – New World Health Organization (WHO) guidance will help countries accelerate efforts to stop people with tuberculosis (TB) infection becoming sick with TB by giving them preventive treatment. A quarter of the world‘s population
is estimated to be infected with TB bacteria. These people are neither sick nor contagious. However, they are at greater risk of developing TB disease, especially those with weakened immunity. Offering them TB preventive treatment will not only protect
them from becoming sick but also cut down on the risk of transmission in the community. Read more

The full package is available below and at our World TB Day Campaign Page

WHO Civil Society Taskforce on TB: Progress Review

The WHO Civil Society Taskforce provides a platform for meaningful engagement of civil society, building on the commitment of the Director-General, with emphasis on harnessing the untapped potential in engagement with civil society and affected communities
al all levels. To mark World TB Day 2020, the Task Force has released a Progress Review highlighting key achievements since its formation in 2018.

Access link here

WHO eTB guidelines: A digital platform to promote adolopment of TB recommendations

WHO Global TB Programme / McMaster University

The WHO Global Tuberculosis (TB) Programme, in collaboration with McMaster University, Canada, is developing a smart platform to improve access to and use of all WHO recommendations on TB prevention and care. The WHO eTB guidelines platform will facilitate
the adoption, adaptation and implementation (“adolopment”) by countries of recommendations across the continuum of care. This digital platform will provide a variety of users – TB programme managers, healthcare workers including
nurses, researchers, patients and affected communities – with easy access to all essential information about WHO-s current policy guidance on TB.

The first set of recommendations on TB preventive treatment were released on this new platform on World TB Day.

WHO eTB guidelines platform

Infographic

TB and COVID-19

24 March 2020 News release

Geneva – As the world comes together to tackle the COVID-19 pandemic, it is important to ensure that essential health services and operations are continued to protect the lives of people with TB and other diseases or health conditions. Health services,
including national programmes to combat TB, need to be actively engaged in ensuring an effective and rapid response to COVID-19 while ensuring that TB services are maintained. Read more

Let’s never forget: It’s time to end TB

Ksenia Schenina

Ksenia Schenina

24 March 2020 Photo story

On World TB Day 2020, the theme – “Its time” – stresses the urgency to end the TB epidemic. TB survivor and advocate, Ksenia Schenina, talks about her struggle with the disease, the persistence of stigma and the role that remembrance can play
in fighting it. Through her TB memorial project, she aims to remember those who passed away from this terrible and ancient disease. “We do it to show what kind of people they were – what kind of things they liked, what kind of music
they listened to and what their favorite movies were; if they liked fishing or dreamt of a flight to space,” she says. Read more

Commentary

To end TB, we must invest in research and innovation

24 March 2020 Commentary

If the world is to get anywhere near ending TB, a disease that killed more than 1.5 million people in 2018, something significant needs to change.

TB remains the world’s leading infectious killer and yet, in the last 50 years, only three new drugs and regimes have been developed to combat the disease. “What we need is more research and more tools in the pipeline; better diagnostics,
more effective vaccines, and safer, shorter drug regimes,” explains Dr Tereza Kasaeva, Director of the World Health Organization Global Tuberculosis Programme. Read more

Emily: A Day in the Life of a TB Nurse

Maria Emily C. Ballesteros

Watch this story of Emily, a nurse managing the tuberculosis (TB) program of the City Health Office in Tuguegarao City. Her dream for Tuguegarao is to one day see zero TB cases and that no one dies from this infectious disease. Nurses and healthcare workers
play a critical role in TB prevention and care. It’s time to invest in them to improve healthcare for all. We thank all the nurses, midwives and healthcare workers working to #EndTB! Watch the video

Updates and messages

New research tool supports scale-up of digital technologies to End TB

24 March 2020 TDR news item

National anti-tuberculosis efforts are increasingly involving digital technologies, such as mobile applications to support treatment adherence and electronic surveillance systems that enable real-time monitoring of a country’s TB situation. Read more

World TB Day 2020: It’s Time for solidarity

24 March 2020 HIV/TB news item

At this unique time in history when the world is grappling with the COVID-19 pandemic, the WHO Department of Global HIV, Hepatitis and STI Programmes stands in solidarity with governments and communities as they seek to maintain health services
and continue to address the needs of patients suffering from HIV and tuberculosis (TB). Read more

New, shorter treatment to prevent TB to be rolled out in five high TB burden countries

24 March 2020 news item

Three-month regimen expected to prevent TB in those at highest risk of developing the disease, including people living with HIV and children under the age of five
Today, the Aurum Institute and its partners, as part of the IMPAACT4TB project, announced that five high-burden TB countries will roll out a new, shorter drug regimen (known as 3HP) to prevent TB. The announcement comes as countries around the world mark World TB Day, which takes place every year on March 24th. Countries that will initially provide the new regimen with funding from Unitaid, U.S. PEPFAR and the Global Fund include Cambodia, Ethiopia, Kenya, Malawi, South Africa and Zimbabwe. More than 120,000 patient courses of 3HP will be delivered by the project to 12 countries in 2020. An additional 1 million patient courses are expected to reach low- and middle-income countries by the end of the year, through the combined support of Unitaid, Global Fund, the Stop TB Partnership’s Global Drug Facility (GDF) and PEPFAR. Read more

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March 31, 2020
Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design

A graphic designer in Nigeria, Jeremiah Olatinwo, has demanded compensation from Ogun State Government for using his graphics design to create awareness about Coronavirus without his permission.

Olatinwo had designed an image to raise awareness on the virus and how to stay safe from it.

He used the ‘End COVID-19 WITH SWAG’ to launch a media campaign on steps Nigerians can take to curb the spread of the virus.

He was however, left distraught when the Ogun State Government placed its official crest on it and uploaded it on its official website.

In a chat with our correspondent, Olatinwo expressed anger at the action of the state government without reaching out to him.

He said, “As a social media enthusiast and digital marketing expert, I designed a media campaign themed ‘END COVID-19 WITH SWAG’ and it was widely accepted and distributed on social media.

“I got a call from a friend who saw and also shared my creative work that the Ogun State Government had plagiarised my concept – word for word, colour for colour without giving due credit.

“To my amazement, the design was up on all social media platforms of the Ogun State Government – Twitter, Instagram and Facebook.

“Due compensation is expected for the creative work and their plagiarism as the design got impressions on their page, people have seen it and some have done screenshot and shared on various platforms.”

He added that he attempted to reach out to the social media handler of the state government but was blocked.

Olatinwo tweeted the design on March 25 while the Ogun State Government tweeted the replica of the image three days later.

‘End COVID-19 with SWAG’ is a concept by me Jeremiah Olatinwo. I designed and uploaded on March 25… And @OGSGofficial plagiarised and posted today with the seal of the state. SOS pls @MBuhari @ProfOsinbajo @dabiodunMFR @who @billgates @realFemiOtedola @segalink @unilagnigeria pic.twitter.com/KKQNuBWcAI

— Jeremiah Olatinwo (@BrosJayNG) March 28, 2020

The image, which has now been deleted across the social media platform of the state government, was the same concept without little adjustment to Olatinwo’s design.

Efforts by our correspondent to get the comment of the Kunle Somorin, Chief Press Secretary to Ogun State governor, Dapo Abiodun, was not successful as he refused to respond to calls and text messages sent to his mobile number.

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March 31, 2020
Covid-19: Malaysia preparing smartphone application to track movements

KUALA LUMPUR: Malaysia is preparing a smartphone application that can track movements of individuals in an effort to curb the spread of Covid-19, according to Minister of Science, Technology and Innovation (Mosti) Khairy Jamaluddin.

He said a similar application had been launched in Singapore which has managed to successfully trace infections through the detection of close contacts.

“A few days ago, Singapore launched a mobile phone app called ‘TraceTogether’ that can track the movements of people so that in a positive case, they can look at the individual’s movement history and warn others who have been near the patient to be screened,“ he said while appearing as moderator of an online forum on Mosti’s official Facebook page today.

The forum entitled Adapting to the Challenges of Covid-19 was attended by three panelists who are fellows of the Academy of Sciences Malaysia, namely Prof Datuk Dr Awang Bulgiba Awang Mahmud (epidemiologist); Prof Shamala Devi Sekaran (immunology and virology); and Prof Dr Mahendhiran Sangaran Nair (scientific and statistical data).

Launched on March 20, the TraceTogether app can identify people who have been within 2m of Covid-19 patients for at least 30 minutes, using wireless Bluetooth technology. Its developers say the app is useful when those infected cannot recall whom they had been in close proximity with for an extended duration.

Meanwhile, Mahendhiran said the implementation of such an application must be in line with robust regulation as well as educating the public on the importance of technology and data usage in the wellness industry.

“It’s about educating the population on how the data is used, a lot of awareness, and having regulatory framework on who gets to see and use the data, on what circumstances,“ he added. – Bernama

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March 26, 2020
Minister expresses confidence in TNB’s preparedness during MCO

KUALA LUMPUR: Energy and Natural Resources Minister Datuk Dr Shamsul Anuar Nasarah has expressed confidence on the preparedness of Tenaga Nasional Bhd (TNB) in revving up its capacity to meet electricity supply demand in the Peninsula during the Movement Control Order (MCO).

“I have seen the preparation made by TNB and I am very confident of their efforts. While Malaysians obey the order to stay home, TNB’s employees play an important role in ensuring that the electricity supply is stable.

“I am also informed that TNB is ready to ensure that electricity supply to hospitals, including health clinics in both urban and rural areas, is assured,“ he said in a statement issued by TNB today.

The government has decided to extend the MCO, which started on March 18, for another two weeks until April 14.

Shamsul Anuar, who visited the Southern and Metro Regional Control Centres and the National Load Dispatch Centre at the TNB headquarters in Bangsar here, said TNB plays an important role as the country find ways to contain Covid-19.

The minister was accompanied by his deputy, Ali Biju; Energy and Natural Resources Ministry secretary-general Datuk Zurinah Pawanteh, ministry deputy secretary-general Noor Afifah Abdul Razak, and Energy Commission chief operating officer Abdul Rahim Ibrahim.

Shamsul Anuar and the entourage were briefed by TNB president and chief executive officer Datuk Seri Amir Hamzah Azizan.

Since the start of the MCO, TNB has taken proactive steps by placing 79 sets of mobile generators with various capacities nationwide. Portable power sets have also been mobilised and stand ready when needed.

The electricity supply system to dedicated health centres for Covid-19 cases, including the Sungai Buloh Hospital and Kuala Lumpur Hospital, has also been strengthened. – Bernama

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March 26, 2020
Structuring Information for Mobile Users

One of the main problems faced by mobile device users is the fact that navigation can feel cumbersome. Having to constantly go back to a table of contents, for example, can be especially frustrating. The right solution to this varies based on the nature of the content on the website, but listed below are a few common solutions…

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March 25, 2020
10 Soldiers Missing After Ambush By Bandits In Niger State

At least 10 soldiers that responded to an attack by bandits in Galadima Kogo Village in Shiroro Local Government Area of Niger State have been declared missing days after the team suffered a heavy casualty in an ambush.

According to findings by SaharaReporters, the soldiers from a forward operation base received a distress call of bandits shooting sporadically at a village located on the outskirts of Galadima Kogo on the night of March 15, 2020.

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BREAKING: Boko Haram Terrorists Ambush Nigerian Soldiers In Borno, Kill 45

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The team consisting of soldiers, mobile policemen and vigilantes arrived at the location to discover the community sacked and with an unspecified number of cows carted away and some persons abducted by the bandits.

After conducting a clearance operation, the team went in pursuit of the bandits supported by one NAF helicopter.

While the helicopter went for refuelling, the team reportedly ran into an ambush set up by the bandits at about 2:00pm and subsequently lost communication with the base.

By the time they were tracked down to Farin Doki by 4:00pm, 10 soldiers were missing with four wounded in action and evacuated to the hospital.

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EXCLUSIVE: How Top Military Commanders Were Ambushed, Killed In Borno By Boko Haram Terrorists

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Additional reinforcement of 30 military personnel dispatched from Pandogari subsequently arrived at Farin Doki at about 4:40pm to conduct a search and rescue operation for the missing soldiers.

A report from the Headquarters of 31 Artillery Brigade affirmed that 10 soldiers had been declared missing and not killed in action.

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March 25, 2020
How Mobile is Transforming the Way Emails Are Viewed

Though smartphone usage was gradually increasing prior to the launch of Apple’s iPhone in 2007, the adoption rate of these devices has accelerated in exponential ways during the past half-decade. Whereas the device was once reserved for a small subset of the population, generally limited to serious business owners and other professionals who needed on-the-go email services, today the smartphone is used by people in virtually all professions, at all experience levels, for any number of diverse reasons. Proliferation of these devices has become the thing of headlines: As of 2013, 40 percent of all people under the age of 55 own a smartphone. That number jumps to a staggering 75 percent of the population when the age group is limited to those under 35 years of age. Even older individuals, those over 55, stand a one in four chance of owning a smartphone device of some sort.

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March 24, 2020
Twitter Announces Purchase of MoPub and Intentions to Sell Mobile Ads

Kevin Weil, Vice President of Twitter Product for Revenue, posted on his blog that Twitter is planning to buy out MoPub. MoPub is an application that provides an interface for people to post advertisements. The technology involved allows app publishers a process of optimizing various different mechanisms of advertising. Some of the means of advertising used…

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March 24, 2020
New WHO recommendations to prevent tuberculosis aim to save millions of lives
Geneva – New World Health Organization (WHO) guidance will help countries accelerate efforts to stop people with tuberculosis (TB) infection becoming sick with TB by giving them preventive treatment.

A quarter of the world‘s population is estimated to be infected with TB bacteria. These people are neither sick nor contagious. However, they are at greater risk of developing TB disease, especially those with weakened immunity. Offering them TB
preventive treatment will not only protect them from becoming sick but also cut down on the risk of transmission in the community.

As we mark World TB Day 2020, the disease remains the world’s top infectious killer. In 2018, 10 million people fell ill with TB worldwide and 1.5 million people lost their lives to this disease.

“COVID-19 is highlighting just how vulnerable people with lung diseases and weakened immune systems can be,“ said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “The world committed to end TB by 2030; improving prevention is key
to making this happen. Millions of people need to be able to take TB preventive treatment to stop the onset of disease, avert suffering and save lives”.

Dr Tedros highlighted the importance to continue efforts to tackle longstanding health problems, including TB during global outbreaks such as COVID-19. At the same time, programmes already in place to combat TB and other major infectious diseases
can be leveraged to make the response to COVID-19 more effective and rapid.

Although some progress has been made towards targets set at the UN high-level Meeting on TB in 2018, TB preventive treatment has been largely neglected. Global leaders committed to ensuring access to TB preventive treatment to at least 24 million contacts
of people with active TB and 6 million people living with HIV by 2022. To date only a fraction of that target has been reached, with countries putting less than 430,000 contacts and 1.8 million people on TB preventive treatment in 2018.

TB remains the top cause of death among people with HIV. TB preventive treatment works synergistically with antiretroviral therapy to prevent TB and save lives. Reinvigorated efforts by governments, health services, partners, donors and civil society
will be needed to increase access to TB preventive treatment to the levels targeted.

The new consolidated guidelines recommend a range of innovative approaches to scale up access to TB preventive treatment:
- WHO recommends a scale-up of TB preventive treatment among populations at highest risk including household contacts of TB patients, people living with HIV and other people at risk with lowered” immunity or living in crowded settings.
- WHO recommends an integration of TB preventive treatment services into ongoing case finding efforts for active TB. All household contacts of TB patients and people living with HIV are recommended to be screened
  for active TB. If active TB is ruled out, they should be initiated on TB preventive treatment.
- WHO recommends that either a tuberculin skin test or interferon-gamma release assay (IGRA) be used to test for TB infection. Both tests are helpful to find people more likely to benefit from TB preventive treatment
  but should not become a barrier to scale-up access. Testing for TB infection is not required before starting TB preventive treatment in people living with HIV, and children under 5 years who are contacts of people with active TB.
- WHO recommends new shorter options for preventive treatment in addition to the widely used 6 months of daily isoniazid. The shorter options that are now recommended range from a 1 month daily regimen of rifapentine plus isoniazid
  to 3 months weekly rifapentine plus isoniazid, 3 months daily rifampicin plus isoniazid, or 4 months of daily rifampicin alone.
“As people around the globe come together to commemorate World TB Day, WHO is calling on governments, affected communities, civil society organizations, health-care providers, donors, partners and the industry to unite forces and step up
the TB response – notably for TB preventive treatment – to ensure no one is left behind,” said Dr Tereza Kasaeva, Director of WHO’s Global TB Programme. “The new WHO guidance shows the way forward for millions to rapidly
access new tools and shorter, safer options for preventive treatment. The time for action is now.”

TB preventive treatment is an affordable intervention that can prevent families from sliding into poverty and preserve the health and economy of whole communities. WHO anticipates that as new and safer drugs come onto the markets, and as prices
fall, it will become a highly-cost effective way to save millions of lives.

NOTES FOR EDITORS:

WORK BY WHO AND PARTNERS

WHO works closely with Member States including the US Government and technical and funding partners such as UNITAID to enhance access to shorter TB preventive treatment regimens. UNITAID-supported projects such as IMPAACT4TB and Cap-TB projects
enabled by WHO with partners in Brazil, Cambodia, Cameroon, Côte d’Ivoire, Democratic Republic of Congo, Ethiopia, Ghana, India, Indonesia, Kenya, Lesotho, Malawi, Mozambique, South Africa, Uganda, United Republic of Tanzania and
Zimbabwe are leading the way. The new treatment options are also now more affordable, thanks to the significant price drop of rifapentine – a key drug – facilitated recently by UNITAID, the Global Fund to Fight AIDS, Tuberculosis and Malaria
and global biopharmaceutical company Sanofi, along with forthcoming arrangements underway with generic manufacturers.

MORE ABOUT THE GUIDELINES

The new consolidated WHO guidelines come with an operational handbook to help guide countries step-by-step as they take TB preventive treatment to scale. This includes guidance on how to prioritize and invest from demand creation for TB prevention
to supervision and monitoring of the programme.

The guidelines and operational handbook are also accompanied by an innovative mobile application – Prevent TB –to help health-care workers manage TB preventive treatment in their communities. Its online dashboard allows programme
managers to visualize and monitor data in real time. The application can be customized by countries to suit their specific settings and is currently being adopted in India and Philippines.

WORLD TB DAY

The new guidelines and tools are being released ahead of World TB Day. World TB Day is observed on March 24 each year to raise public awareness and understanding about the world’s deadliest infectious killer – TB and its devastating
health, social and economic impact on people around the world. Under the theme “It’s Time”, the spotlight this year is on urgently accelerating the TB response to save lives and end suffering.

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March 24, 2020