Global Digital Store – Ebooks and Softwares

Tag: Methods

  • The Renegade Network Marketer is Attraction Marketing

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    In case you have not read the eBook by Ann Sieg called The Renegade Network Marketer, be sure to get your copy here. By reading this book you will learn new concepts on how to build your Network Marketing business or any business the smart way in this digital age.

    Inside Sieg’s book she targets a distinct group of people that are discouraged that their Network Marketing business is not going as planned. Every single day this group searches the internet for solutions and the Renegade Network Marketer provides the answers. Ann has exposed the upline sponsors for the ever tiring methods and myths that they are teaching to new recruits. If you have grown weary of hitting on or have just plain run out of friends and family this system is perfect.

    The Renegade Network Marketing eBook is full of valuable and practical information on how to prospect, market, and sell, specifically in the Network Marketing industry by using the internet. Even if you don’t belong to a Network Marketing Business, you can still purchase The Renegade Marketing System eBook and still make money as an affiliate.

    A new doorway has been opened by The Renegade Network Marketer which is leading the way to working smarter in attracting targeted prospects into your network marketing funnel. You will learn how to how to qualify prospects, position yourself as an expert and how to make your internet marketing efforts count. In order to keep you ahead of the trend in professional network marketing, there is ongoing continuous training. Whether you are just starting out or you just want the know how to grow your business this marketing concept is flawless.

    Cash flow is vital to any business and Sieg has also incorporated in her system the opportunity to make multiple streams of income. When you purchase the e-book you also gain access to a Back Office with a huge amount of information and tools to market and track your new business. Once you’ve read the book, you’re ready to get started setting up your own attraction based marketing system.

    The difference with being directly linked to Ann is that she has an incredible team and system in place. This is backed up with free membership in the Renegade System where you can put what you have read into practice right away. You’ll find many other helpful resources at The Renegade System website such as website development, copy writing and traffic generation.

    Ann has taken attraction marketing to a whole other level by teaching the principles of marketing. The ideas I got from the book suddenly opened my eyes to see network marketing business in a totally new light. The path in front of me has never look so bright. In our lifetime as network marketers we have no doubt made several attempts at making money did not go exactly as planned. Would you agree that those attempts in question had to do with the number of people that didn’t find your network marketing business as attractive as you did?

    In a nutshell, The Renegade Network Marketer eBook renders a complete Internet attraction marketing system for network marketers at a very low cost. The book comes risk free with a money back guarantee. This kind of training which is always being added could very easily cost thousands and I am sure somewhere it does. If learning the highly coveted secrets on how to attract and qualify prospects instead of chasing them down appeals to you then this eBook is for you.

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    Source by John Kellerman

    Views: 0

  • How To Make The Best Of Affiliate Marketing

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    Affiliate marketing is a terrific way to start making money from the internet. You don’t need to develop your own products or services, keep any stock, deal with payment systems or organize deliveries. You promote products on behalf of another business and when you make a sale, you get paid a commission.

    The problem is that a lot of people already know this. That means there’s a lot of affiliates out there who are most likely seeking to sell the same products as you.

    Choose Your Niche Carefully

    It’s important that you put some thought and homework into your niche before you start trying to sell affiliate products. To start with, do you have a real interest for your chosen niche or industry? If you’re trying to sell something that holds very little interest for you, you’re in a negative position before you even get started and it’s unlikely that you’ll keep with it for very long.

    On the other hand, it’s also important to test that your chosen niche is profitable. Are people buying the type of product that you want to promote. Before you start to promote products and services as an affiliate, check out its conversion rates. This means how many potential consumers actually turn into buyers.

    Use Reputable Affiliate Programs

    As an affiliate marketer, you’re promoting another the products or services of another business. But, with regards to your prospective customers, they will think that they are buying from you. Therefore, make sure that you’re associating yourself with reputable affiliate companies that have integrity stand behind their products and support their affiliates.

    Use The Right Kind Of Affiliate Links

    Your objective is to get someone to click through on your affiliate link. This is the unique URL link that an affiliate program will use to keep track of your sales. There are all kinds of links you can use to get someone to visit a product’s sales page. These include embedded text, banners, search boxes and other less common methods.

    If you want to actually sell products or find clients, you need to research all the choices and make the right decision for what you’re trying to do.

    Have Your Own Website And Email List

    You can start marketing affiliate without having your own website. You basically send prospects directly to a product owner’s sales page. Having said that, if that prospect doesn’t buy anything, you’ve lost them forever. On the other hand, if your prospects are associated to your website and have signed up with your email list, if they don’t buy a specific offer today, you can tempt them with something else in the future.

    Creating your own affiliate marketing website isn’t as difficult as you might think, and there are several easy to use website platforms that can get you online quickly and efficiently.

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    Source by Jon Allo

    Views: 0

  • Health Is Wealth – A Conceptual Critique

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    People have different preferences towards available life options. Same is true for the statement “health is wealth”. What exactly is it? A simple preference that signifies health is superior to wealth? Or a comprehensive statement that indicates health and wealth are linked with each other, systematically and dynamically?

    Health is a comprehensive concept, it includes physical strength, mental power and spiritual-wellness of a person. On the other hand, wealth is the richness of a person i.e. abundance of money and worldly items. “Health is Wealth” is a simple statement but its meaning is so fabulous when deeply thought. People now a days refer the statement as when a person is healthy, he is capable of making wealth. On the contrary, if one is not healthy he/she cannot work productively, and hence won’t be able to generate income for independent living. This explanation is true but the deep meaning of this claim can be understood by the words of Virgil: “The greatest wealth is health.” Mr. Virgil is trying to enlighten the concept that the greatest wealth is health, not money or worldly items. There is nothing more valuable in our life than having a good health.

    Patrick Meagher said: “Some people are so poor, all they have is money.” Nowadays people are influenced by wealth improperly that they don’t even care about their health, the greatest wealth. They don’t understand that without health there is no real happiness and enviable success. A person with poor health is unable to enjoy the pleasures of life. I think such people are foolish enough because they do not care about their health. Our first priority should be to maintain our health in the best way.

    There are multiple methods and practices by which a person can stay healthy; Spending time in natural environment i.e. visiting parks and gardens. Physical exercise is also essential e.g. morning walks, playing sports, etc., it keeps a person smart and healthy. Water is the cure for all types of illness, so drink water to stay healthy and fit. Eating a balanced diet keeps people away from different illness and diseases. It is said that: “Early to bed and early to rise, makes a man healthy, wealthy and wise.” Abandon unhealthy practices and habits e.g. smoking, drinking and taking drugs because it harms internal parts of our body. Always be optimistic and cheerful because: “Laughter/smile is the best medicine.” On the contrary, an unhappy person is more prone to fatigue and other illness.

    Remember, living a healthy life can be the greatest gift you can give yourself because one cannot enjoy life if he/she is unhealthy. In addition, we must not harm our health by running madly behind wealth. I would like to conclude my essay on the nice words of Mae West: “You only live once, but if you do it right, once is enough.”

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    Source by Muhammad Ashhar

    Views: 0

  • How Car Salesmen Can Get Unlimited Free Auto Sales Leads Fast

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    It is not that hard to get unlimited free automotive leads if you do it the right way and know what you are doing. With hundreds of millions of Google searches for cars and trucks every month, you now have the ability to quickly and easily make contact with many prospects.

    Get Your Information Out There

    You can reach thousands of prospects each month if you put your contact information in front of them when they are searching for a motor vehicle to buy. This means you have to find a way to get your contact information shown on the pages where they are looking, instead of your competitors’ information. When they see your name instead of theirs they will call you or stop by and see you instead of the competition.

    Due to search engine changes in 2011, you can now dominate your local search market for new and used cars and trucks. This is because Google and others now give search engine results based on local markets and local geographical areas. This is good for smaller local companies. It means you now have a way to be #1 online in your market.

    How To Get A #1 Ranking

    To get the #1 ranking in Google and all the other search engines means you must have a plan to get your name and contact information listed in so many places that Google can’t ignore you. Every time your name shows up somewhere online it is a vote for you to be #1, and the car dealer with the most votes will be ranked #1. We do this through a program of internet domination that includes every type of website you can think of, including blogs, forums, other local websites, business directories, articles, press releases, twitter, Facebook, and YouTube.

    Once we do this, then Google starts noticing and believes you have a good website and a good car dealership because you are being mentioned so often in so many different places. How many other web cites and references it takes all depends on how competitive your market is.

    If you are trying to be #1 for all the search terms for new and used cars in a large city it will take more time and more work than a small city. With our domination system we have found we can get a car dealer to #1 even in a large city eventually.

    Your Window Of Opportunity

    What is in your favor right now is the fact that most of your competitors don’t know about all the changes in local search rankings. This gives you a window of opportunity to be ranked #1 now pretty quickly, at least in your own city.

    We have found that with the right help from an expert you can shoot to the top of not just Google but all the other search engines as well, including YouTube and other Google-owned websites. The problem is that many internet marketing firms are still using methods that worked a year or two ago but don’t work anymore. To get to #1 in your market means getting leads from many different websites, forums, directories and blogs, not just Google.

    Massive Online Presence

    The approach that works for local internet domination is to have a massive online presence, and to accomplish that we invented something called The Massive Lead Machine for automobile sales. This not only gets you top ranked it also gives you an ongoing, unlimited amount of free car leads from the internet. The Massive Lead Machine succeeds in positioning your business name and contact information in thousands of internet locations so that people online looking for vehicles will always be seeing your name and so will call you or stop by for a test drive.

    Positive Online Reviews

    Not only that, we have also created a system to get your business a lot of positive online reviews and a lot of favorable comments in discussion websites. This creates the most valuable form of advertising – word of mouth advertising. And this not only works better than expensive paid ads, but it is also free once you have a Massive Lead Machine working for you generating unlimited internet leads.

    Dominate Your Market

    All of this online publicity and word of mouth advertising, along with links, reviews, citations and top search engine rankings, will allow you to truly dominate your local market for auto and truck sales.

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    Source by Leo J. Vidal

    Views: 0

  • Honest Riches 3 – Wow

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    I had purchased Honest Riches 2 by Holly Mann a few years ago and was extremely satisfied with the content. The knowledge I received from it was so valuable. That when I heard about Honest Riches 3 I did not hesitate in getting my copy.

    Honest Riches is 3 is 10 books in one. They are all neatly organized and Holly does a great job at presenting the information in an easy to understand format. Even technical information such as Search engine optimization is easy to follow. That’s not to say you may have to read it more than once. But I am no longer afraid of that word and neither should you.

    SEO in not the only subject it covers. Honest Riches basically gives you a walk through on how to profit online in any category or niche starting from scratch. Holly Mann lays it all from beginning to end.

    – Planning and organization

    – How to profit with or without a website

    – Affiliate Marketing, SEO, product creation

    – Advertising methods, and step by step instructions

    as well as her own personal resources

    I have paid hundreds more in other places and barely got half of what Honest Riches covers.

    The book seems to go under the radar a little because of the lack of hype. But it will stand up against

    anything else out there.

    If you are a beginner marketer or have not been able to earn much online. This is a must tool to have

    It won’t be the only one you’ll need. But certainly one of the main ones.

    If you have been dabbling with internet marketing for a while. This is information that will definitely sharpen your skills.

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    Source by Giovanny De Jesus

    Views: 0

  • Will You Really Lose 23 Pounds in a 3 Week Period?

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    The three Week diet system has gained popularity inside a very short space of time. This program was only developed back in 2015. It has been is actually a weight reducing plan that aims to experience more positive results very rapidly. This healthy eating plan is made this means you lose weight quickly – between 12-20 lbs within only a 3 week period – provided that you follow the diet towards the letter.

    The majority of people who start healthy eating plan are basically not able to achieve their desired goal as they give up prior to discover the results they want. Diets which aim to reduce weight by two pounds every week are all thoroughly but my motivation, like my willpower, declines pretty rapidly unless I have a compelling an opportunity to meet your weight loss goals.

    I’m not alone. Dieting for weeks with limited results demotivates people and these people tend to stop trying. This was the reason that nutritionist Brian Flatt developed all three Week Diet; a system which caused your body to lose body fat rapidly and accelerated weightloss.

    Shedding any additional fat and after that keeping the momentum to sustain your weight can be difficult the three week diet manual not exclusively tells you what needs to be done for 21 days it also informs what needs to be done using the a three week period considering the diet in order to maintain your new weight.

    So how does the Week Diet Work?The main overwhelming comprehensive 3-week diet plan happens to be the healthier food plan which consists of 4 different phases.

    Phase 1 was the most difficult for me. It lasted and get a week and such was the phase in which I lost by far the most weight. I came to be 9 pounds lighter by the end of the week.

    Phase 2 was nearly 1 day however I also lost a pound this time

    Phase 3 was from day 9 till 11. This was rather unusual and I lost another 3 pounds.

    Phase 4 was when it comes to the remaining days i.e. 12 to 21. The main target associated with this 9 day phase would be to continue losing weight while returning to better “normal” diet. I came to be another four pounds down via the end of the phase. So less drastic, but effective none the less.

    As so many weight loss diet plans are, it has been both a diet and exercise program. The movement plan is comprised of a walk daily (not too strenuous!) and an optional workout which accelerates fat.

    Phase 1 of the three Week Healthy eating plan in Action

    There’s no getting away from it. Phase 1 was hard. It’s a 3 meals each day product of any accident diet. It’s heavily restrictive in the different kinds of food, and methods of cooking I was just free to eat. Fortunately you had include unlimited quantities of some vegetables, and so I was capable of submit upon them beyond the prescribed volumes of meat and fish.

    I weighed myself each day and I really found it motivating to get access to needle toward the scales creeping down. Finally it was a reliable job. I can’t deny that I had become hungry and slightly cranky until I started to drink coffee again!

    I also implement exercises. Again, not easy, but ticking from the days separately, truly understanding that finally it was only for a short time made the difference.

    At the end of phase 1 I was beside myself with delight to see that I’d broken all previous records and lost 9 whole pounds. I remember phase 1 of your eating routine, it felt nearly impossible that I would emotionally for your whole week without cheating – and OK, I conducted cheat little. But after getting through the initial week I soon became quite elated and far thinner.

    Phase 2

    Phase 2 is basically a one day fast. Following the restriction of a given previous week it looked like this is hard, but honestly, I was just shocked to locate this was one of the easiest days on the whole program. In my opinion pursuing the previous week to the letter had set me open to success. And again I was just delighted to become another pound lighter from the following morning.

    I’d seriously tell that whenever you purchase all three Week Diet regime book just don’t skip the fasting phase. There really is a rationale for your way the a nutritious diet is built and, much to my surprise, it certainly does work.

    Phase 3

    This phase lasts 4 days and is actually undoubtedly the most unusual and counter-intuitive. So much in fact that we began to research it myself for you be sure I came to be doing the right thing! Fortunately, I discovered that it also wasn’t as wacky when I thought and there was indeed some solid science behind this phase considering the plan.

    I went to the trouble of doing find this phase quite challenging since it was the very first where I’d was required to calculate the calories I was eating. I discovered that it’s fairly easy in order to get calories values away from the internet for almost any food you could think about and then it’s just a concern of using weighing scales (more accurate than cup measures) to make sure your serving sizes are correct.

    I didn’t lose particularly as much weight when I expected on this phase, but I think it was considering that I didn’t start weighing things so that the 3rd day when I found that my previous estimates of precisely how much I should eat were far off base.

    Still, another phase, another 1.5 pounds and it also is sure to have been more had I planned it properly.

    Phase 4 – The ultimate countdown.Phase 4 happens to be the longest phase and exists for 9 days. It involves a gradual return to more than normal healthy nutrition diet. Specifically how many calories you consume daily during this phase is based upon your whole body Mass Index or BMI. There’s a section among the manual which explains how to calculate this from your body fat and height then how you can work well what you require consume in accordance with the result.

    I continued takes into consideration myself each day plus the pounds did continue to drop – albeit at a slightly slower rate. I was just pleased however to returns a highly competent normally balanced diet where no food resources were expressly forbidden (unless I’d skipped a page in the manual.

    I noticed that my belly fat was gradually disappearing and I my jeans were fitting less snugly – even after they’d just been washed! My waist had shrunk by 2 inches and I was I had the ability to tighten my belt by 3 extra holes.

    Through end of the phase, I was just another four pounds lighter.

    Does that Fast Weight loss program Succeed?

    Absolutely. I followed the 3 Week Nutritional routine and, other than a few cheats, I lost an entire of 14.5 pounds. I went to the trouble of doing most of the mandatory exercise but not much of the optional workouts. I discovered the workouts quite difficult, then again I’m in no way fit to start off with. Despite it being hard, the level of weight I lost in their normal relatively short period of time caused it to be a good idea. Surely I can have lost more if I’d planned better, exercised countless and not cheated.

    I’d a chance for getting a a handful of weeks without gaining some or all of these weight back!! Then implement whole diet again. The other time around phase 1 was much less complicated – I believe my forms was implemented into it and didn’t hand over coffee now. I didn’t lose as much weight, but I’m now 30 pounds lighter than I had become 8 months ago and for the first timers I am able to honestly say I’m satisfied with my appearance.

    The double benefit is currently I know how to sustain my weight and also if I leave mad on holiday and place throughout the few pounds, I’m sure I am able to lose them again without a lot of effort.

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    Source by Saheem Al Kindi

    Views: 0

  • The Number One Way To Cure Acne Completely

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    There is only one way to cure your acne completely. Medication won’t work. Drugs won’t work. Over-the-counter products won’t work. Home remedies won’t work. They will only work on the symptom of your acne, not the real cause. Thus, even though they seem to work at first, it will only be a temporary result. And guess what? You need permanent result, not temporary.

    So, if you want to clear your acne completely (I mean, completely, not partially or just temporary effect), there is only one way to do it. The only way to cure your acne completely is to eliminate the root cause of your acne. You are not going to work with the symptom of your acne. But, you will work with the root cause, the source of all this ugly mess that you call acne. And there is only one effective method to cure your acne from the root cause of it: The Holistic Method.

    Basically the holistic method is divided into 4 main elements:

    1. The Right Understanding

    It is important to understand fully about your acne. Your acne is a condition that is caused by toxic accumulation within your body. It means that since the cause is within your body, then no matter how hard you work to destroy the symptom through external skin treatment methods, they won’t work to cure your acne permanently. Why? That’s because you are not eliminating the cause. If you keep the cause within your body, sooner or later new acne will appear on your skin, and once it appears, it will be worse than before. So, the right understanding needs to be obtained in order for you to be able to work to cure your acne condition in the right way.

    Note: This is not the only information that you need to learn. There are many myths about acne that you need to debunk as well.

    2. The Right Mindset

    Approaching acne with the wrong mindset will only bring you deeper into depression. For instance, if you think that you can’t cure your acne because you already suffered it for many years, it will not help you to cure your acne at all. In fact, your mindset will make you to become more and more stubborn in denying the possibility that you can cure your acne, no matter how bad it seems to be. Having the right mindset will help you to build the strong foundation for your acne healing process.

    Note: Holistic method will seek to balance your mind, body, and spirit at the same time. So, it’s not just a treatment for your body.

    3. The Right Dietary Habit

    “You are what you eat.” Have you ever heard about this saying? That’s true, because what you eat will build your whole body structure. Remember that all your body organs, including your skin, are built with substances that are obtained from your foods. Thus, your foods play an important role in curing your acne. It is a lie to believe that diet and acne don’t have any connection at all. It’s just a marketing gimmick to make you want to buy some over-the-counter products or some other miracle drugs that promise you instant clear skin.

    Note: Holistic method will provide you the most effective dietary plan that will allow you to cure your acne in the most effective way and in the shortest amount of time.

    4. The Right External Treatment

    Just because acne is caused by the substance within your body, doesn’t mean that you should neglect your external skin treatment. It is also very important to treat your skin from the outside. However, the holistic method will usually focus on using only natural products (usually from plants) in order to do it. External treatment alone will not cure your acne, but combined with the other three aspects, this will be a great way to boost your healing process, as well as prevent your acne from coming back to your skin again.

    Note: Most people rely only on external treatment. That’s why they only see temporary result or no result at all. The right way to use external treatment is to combine it with the other treatments (mind, body, and spirit) as well.

    So, that’s it. You already know about the best way to cure acne completely. Let me repeat it: The Holistic Method. The only hope for you, who are suffering from bad and severe acne condition right now, is to cure your acne holistically. This is the only way to be completely free from your acne condition, once and for all.

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    Source by Riz J. Natalie

    Views: 0

  • Business Ethics for the Mindful Dance Professional

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    Once upon a time, a dance teacher opened her own studio down the road from her former employer’s school, taking advantage of her former teaching position to start her own studio. Sound familiar? This is an all too common story in the dance studio business and unfortunately, this is no fairy-tale.

    We have all heard a version of this story or perhaps experienced it first-hand. Poaching students–direct or indirect solicitation of another’s students–is a practice that mindlessly fragments and divides the dance community. In addition to poaching students, other subtle, but just as divisive, practices include: making negative remarks about other teachers/schools, misrepresentation of the self by making false, exaggerated, or ambiguous claims, and making disparaging comparisons or references about others.

    What drives otherwise enterprising individuals to engage in business practices that burn bridges, sow the seeds of deceit, and model mindless behavior?

    Darwin. You heard me–Darwin is to blame. Well, not really Darwin himself, but the misinterpretation of his theories into a business context is at the root of this dilemma. When the business world adopted the neo-Darwinian philosophy of “survival of the fittest”, they unleashed a ready-made excuse for unethical action.

    As a culture that witnessed the “cola wars” first hand, we picked up the idea that anything goes when it comes to business and marketing. Ethics and morals need not apply. “That’s business” they say while defending their actions. They fail to see the big picture: to look mindfully at the situation. They unknowingly hurt the larger dance profession and therefore themselves. It is a case of one’s right hand shooting one’s left and thinking this is good.

    What makes one feel justified in approaching the business of dance studios in this mindless manner?

    At the root of the neo-Darwinian business approach is a sense of isolation and scarcity. These teachers believe that it is “them against the world”–or, more directly, “them against the other local studios/teachers.” Add to this sense of isolation a sense of scarcity–that there are not enough students to go around–and you start to understand how one begins to rationalize why stealing students is necessary for survival. However, these twin concepts–isolation and scarcity–are illusions in the dance world.

    Studios fighting over the same group of students create a negative atmosphere in the community. Parents sense this negativity and choose alternative activities for their children because they seem more wholesome: the potential young dancer takes up soccer. However, in a community where more than one dance school thrives without negativity, a greater number of students enjoy dance as an activity. This greater number of students translates down the road into a greater number of future dancers, dance teachers, and, most importantly, audience members. If dance studios stopped seeing each other so much as competitors and more as colleagues, the entire dance profession would benefit.

    The solution starts as simply as making replacements: replacing mindless competition with mindful collegiality, mindless isolation with mindful interconnectedness, and mindless scarcity with mindful abundance. We must realize that the dance profession, from the smallest recreational dance class to the largest professional company, is interconnected. The entire web of the dance world is vitally linked.

    For example, the dance community is rather small in comparison with the larger world of sports. There are many more children participating in sports than the arts. Rather than interpreting this as a reason to fight for resources, we should embrace a sense of abundance. There are more than enough potential students out there to sustain every school if we focus on bringing more students into dance rather than fighting over those already there. It is to the benefit of the dance profession at every level to include more of the non-dance world inside our walls rather than put up walls within our own.

    So, how can we begin to break down the twin illusions of isolation and scarcity in the dance studio world and open our eyes to interconnectedness and abundance?

    We need to base our actions and practices on ideals that reflect the dance world as a healthy and vibrant community rather than a dire and hopeless one that lends itself to mindless behavior. Adopting a code of ethics that reinforces a mindful and wholesome outlook will not just serve as guidelines, but also help promote a positive environment for those whom they effect.

    Going forward, we all need to embrace a code of ethics that addresses these issues. The following list is nowhere near complete, but it is a place to start.

    Business Ethics for the Mindful Dance Professional

    In all professional and business relations, the dance professional shall exhibit respect, honesty, and integrity for themselves, clients, and colleagues.

    A. Respect

    A dance professional shall refrain from making negative remarks that may discredit, malign, or in any way cast reflection on the professional standing of another school/studio or teacher.

    A dance professional shall refrain from making any disparaging references to, or disparaging comparisons with, the services of others

    A dance professional shall refrain from publishing, or causing to be published, any notice, newspaper advertisement, or any other matter likely to damage or depreciate the reputation of any colleague.

    B. Honesty

    A dance professional shall accurately portray his or her qualifications or affiliations to the public especially in advertising material and avoid any ambiguity or exaggeration.

    A dance professional shall refrain from portraying his or her qualifications or affiliations to the public in a way intended to deceive the uninitiated. For example: having danced a child role in the Nutcracker with a professional company and listing it as to portray having danced professionally with the company.

    C. Integrity

    A dance professional shall refrain from directly soliciting business from another teacher or studio by approaching, in any manner the pupil, pupils or employees of another teacher and, for any reason at all, to try to induce them to join his/her school.

    A dance professional shall refrain from indirectly soliciting business from another teacher or studio by making adverse criticism against other teachers’ methods, by offering free coaching, by citing the advantages to be gained by the pupil from the change (e.g. offering roles/parts), or other similar methods.

    With each of us taking responsibility for our own actions by embracing a mindful ethical base, we can co-create a healthier, connected, and abundant environment in the business of dance schools. Moreover, with all we have in common, we might just discover we make better friends than enemies.

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    Source by James Robey

    Views: 0

  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

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