Global Digital Store – Ebooks and Softwares

Tag: marketing

  • Growing Your List with Email Append

    Is the success of your email marketing program limited by the size of your subscriber list? Email append, the
    process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven?t considered it in the past, it?s time to take a look.

    Perceptions about email append and the methods for doing it have matured over the past few years, and it?s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=68

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  • Search Engine Optimization and Pay-Per-Click: A Holistic Approach

    Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).

    Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.

    In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.

    Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69

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  • Driving ROI Once Your Email is Delivered

    Even with a superior deliverability rate, are your email marketing results everything they could be? Getting your email delivered is only the first step in marketing via email. Your emails must arrive in a manner that encourages action on the part of the recipient. This whitepaper addresses several components of email marketing that matter after you?re in the inbox, as well as aspects you can control to encourage more opens, more click-throughs and more conversions.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=70

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  • Are You Missing âeoeNostalgia Triggers” in Your Marketing Strategies?

    If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5391

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  • How Does Viral Marketing Work

    We’ve heard a lot about it but how many of us actually know the answer to the question “How does Viral Marketing Work?” This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5348

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  • Strategic Decision Making Using Real-Time News Patterns

    To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment.

    This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5337

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  • Is Status Quo Killing Your Marketing?

    What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5620

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  • Proven YouTube Marketing Strategies

    In today’s business world, marketers use the internet to reach out to consumers more than ever before.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5423

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  • Developing Profitable Product Concepts

    Thinking techniques for marketing strategists that need to develop profitable new product ideas for direct marketing and mail order retailers.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5449

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  • LinkedIn Marketing Helps Businesses Succeed

    Social media marketing has taken on a life of its own. Today, professionals use the power of online networking to build brand reputation and convert leads to sales.

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    http://www.associationofmarketing.org/articles/view.php?article_id=5433

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