Global Digital Store – Ebooks and Softwares

Tag: Marketers

  • Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising

    In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced by the very audience they’re intended for and, at first glance, it somewhat appears that many functions within the larger marketing community are becoming rapidly obsolete.

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    http://www.associationofmarketing.org/articles/view.php?article_id=6975

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  • How to Get Ready for SXSW 2013

    SXSW in Austin is a very crazy time. There’s a lot of people running around, startups, entrepreneurs, agencies, marketers and VCs. It’s a fantastic time for networking and for getting involved with everything that’s going on in the online market and social media. The interactive part of the conference has really grown in the last couple of years. To get the most from SXSW, you have to have a game plan. Like any other event, you need to plan ahead and be ready. Here are some tips and tricks that I’ve learned after decades of attending conferences for how to get the most out of an event…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7318

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  • Facebook® Unveils New Search Engine, “Graph Search” – What Does it Mean for Marketers?

    Facebook? has unveiled many changes in the past, but few have had such far-reaching implications as its new ?Graph Search? feature. Breaking away from traditional search methods, this tool aims to give users a way to find concrete answers to their questions rather than the suggestions offered by traditional search engines. But what does it mean for marketers?

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    http://www.associationofmarketing.org/articles/view.php?article_id=7263

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  • Effective Ways to Market to Teenagers and Their Parents

    Marketing has a certain set of common rules that apply to both online and offline strategies. There should always be a definite target group to which advertisers communicate their ideas instead of voicing them out to the whole global population. There are many products and services centered on teen and parent audiences who are the toughest audiences that marketers have to face…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7484

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  • How to Effectively Market to the Growing Hispanic Segment

    America is fast embracing multiculturalism, and the changing dynamics have produced new dilemmas for the various marketers who are required to reach the people whose language, customs, and tastes aren’t the same as the ?general market?. It will become more critical to have marketing plans that are culturally relevant as the diversity in the population increases and ethnic minorities such as the U.S. Hispanics gain more prominence. The present-day market trend makes it imperative for the marketers to analyze and adopt novel strategies in the same manner that they’ve allocated the corporate marketing resources through time, in order to use marketing to Hispanics to their advantage…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7672

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  • Using SlideShare to Generate Leads

    Visual content marketing is motivating marketers to rethink their overall marketing strategy. Previously, written content was enough to make the marketing strategy of many business work effectively. However, it isn?t enough anymore. Now, it takes more than that to get the message to existing and prospective clients…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7875

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  • Google Move to Encrypt All Keyword Searches

    For online and social media marketers around the world, the news that Google will move to encrypt all keyword searches will come as a shock. Many professionals who work closely with SEO (Search Engine Optimization) will now have to look at another way to spread awareness about their businesses and products. This is an extension to one of the major…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13959

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  • Google Analytics: The Top 3 Metrics Every Marketer Should Measure

    Growing competition has made it necessary for businesses to be available to their customers all the time. Official websites of the company are one of the most preferred ways in which consumers choose to connect with businesses. This makes it essential for businesses and marketers to understand how exactly their customers use their website and what it is that they are looking for. Getting into these details can help them to a great extent in improving their online presence as well as coming out with online marketing campaigns…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14160

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  • Five Things to Consider Before Making a Deal with Groupon

    Groupon is a great tool for marketers. It helps them to get their products discovered and attract new customers. It helps them gain a foothold in new markets and helps them find new customers who may not have tried their products before. However, there are several considerations that a marketer should keep in mind before making use of Groupon. Groupon has several pros and cons, both of which…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14076

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  • What Gmail’s New ‘Download Images by Default’ Rule Means for Marketers

    Google has just improved Gmail by allowing image files to be downloaded and viewed automatically on user systems. This means that people no longer have to select the ?Display images below? option to view pictures sent via email…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14263

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