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Tag: marketer

  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

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  • How Does Relationship Building Techniques Build Your MLM Business?

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    Relationships are key in life, without them; life would be so boring. MLM marketing is based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

    Create content that doesn’t sell but builds your reputation

    Never push content that sells, this is a horrible practice for MLM marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

    To build relationships in MLM marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

    Specialize by focusing on your prospects growth

    Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

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    Source by David L. Feinstein

    Views: 0

  • The Writer As A Marketer

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    Should aspiring or professional writers see themselves as marketers? This is a personal question that you alone should answer, not me.

    I am sure you can mention a thousand and one reason people aspire to write. It could be for pleasure, fame, money, education, inform or entertain or whatever.

    So, while one writer may not be interested in making money, but educating the readers, another may want to make all the money on earth. No general rule here.

    I have said it over and over again; a good writer is a wordsmith. It is good to read anything and everything under the sun.

    But, the journey to becoming a good writer comes with practice, practice and more practice. I have said this in my earlier articles.

    Let us look at the writer as a marketer. The business side of writing, if you wish to call it so. Just like me, I am sure you too need extra income. Please, don’t laugh, only smile.

    Yes, you sell yourself, your script, your books, your articles to the entire world as a writer.

    In this modern age, people and nations are looking out for where individuals and nations are searching for specific information, solution, ideas, values, etc.

    So, writers must strive to fill the gap, provide solutions, add values and solve problems using the writing words for their target market or audience.

    I do not know about others, But, I do know as a writer, a journalist that making money comes with real hard work.

    I have abandoned my family for the computers and the internet, researching, reading, browsing and having sleepless nights these days.

    Truth is that my wife and daughter understand. Do they? God knows they do. Ho ho ho ho oh.

    But, am I making money? Good question, but I will answer it, ha ha ha ha ha. Seriously though, writers must begin to look at the business sides of writing, if they have not already done so. I am guilty of this.

    Write, tell the entire world and sell your product over time. Yes there could instance hit where you will make millions in local or foreign currencies selling your books, script, articles, novels, whatever.

    There is no fast rule about this. For some writers, it could take hours, days, weeks, months and years to make a breakthrough.

    The social media is a credible platform for both amateur and professional writers to tell the world about their products, themselves, their passions, knowledge and skills.

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    Source by Emmanuel Udom

    Views: 0

  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • Legendary Marketer – Duplicate Dave Review

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    Legendary Marketer is an online business opportunity that’s very similar to an online franchise. The program was created in 2016 and is owned by former Empower Network co-owner Dave Sharpe.

    When the program was first released in 2016 it was called Duplicate Dave. After a while the name was changed over to Legendary Marketer. I guess the name was changed in order to make the program appear more professional.

    People who have little to no online marketing experience are attracted to programs like Duplicate Dave, now Legendary Marketer, because they really don’t have to do a lot of work.

    In my personal opinion, I used to believe that the programs that say you don’t have to do any work were all scams. After a little more investigation I found that not to be the case. It’s not so much that you don’t have to do any work, but that you don’t have to worry about closing the sales, because there’s a team of people in place to do that on your behalf.

    The major problem with online marketing and why so few people ever see any results is because they refuse to work on themselves.

    Online Marketing is not something that you can go to learn in high school. Also, even though you can learn online marketing in a few college cirriculums around the country, online marketing is something that really can only be learned by “doing.”

    Since there are so many different ways to market online, most people quickly find themselves in a state of overwhelm. So if you really want to learn how to make money online with programs like Legendary Marketer you really need to become a student of marketing in general.

    What I’ve found is probably the biggest problem with people who want to market online is that they don’t focus on any one strategy long enough to ever become proficient at anything.

    It’s sort of like placing a magnifying glass in the sun and pointing it at a piece of paper. If you take the magnifying glass out of the son every 10 seconds and then put it right back, you’ll never get enough energy to create a fire.

    This is the same thing that happens to people with online marketing. They never focus long enough to create a “fire” in their business. Because of this, I personally recommend find a mentor if you’re looking to learn online marketing. It can potentially shave years off of your learning curve.

    The Legendary Marketer system comes with a personal coach for all new members. That helps people to get a better feel for online marketing and gives them more courage in the overall concept of internet marketing.

    When someone comes online and finds a program like Legendary Marketer, having an actual mentor gives them a much better shot of seeing success as an internet marketer.

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    Source by Rhandell Mitchell

    Views: 0

  • How to Make Passive Income As an Affiliate Marketer

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    Searching for the perfect affiliate program

    1. Go for affiliate programs, which cover numerous niches. For instance, Amazon affiliate program covers just about all niches possible when it comes to eBooks, physical products and a lot more. On the other hand, you will find some places where you can sign up and they represent as the main affiliate for thousands of companies.
    1. Search for your favorite search engine and enter you niche and the affiliate program. For instance; singing + affiliate program. Then, you will be provided with some options in the singing niche.

    There are thousands of places marketers like you could be an affiliate, which includes online digital items at the same time places where you can sign up and get access to participate in private affiliate programs.

    So How can you Build Passive Income From Affiliate Marketing?

    The key here is very simple. Make a very simple yet a very efficient review product/website/group product. It is important that you learn some SEO and basic traffic generating technique.

    Does it work?

    With commitment, attitude and right training, expect that it will absolutely work for you. Remember that if this whole money-making thing is new to you, it is important that you do not distress yourself with making the website. For instance, if you have a business in a box-training, you could have your site up and running in just less than five minutes along with no skills or prior experience.

    Thus, let’s think that you have your own free site from a trusted and recommended source. Now, what are you going to do? Within the training you will talk more about the niche. You are aware that niche is the category, product, hobby and interest, etc. once you have a site about Golf umbrellas, then your niche would be Golf Umbrellas. Therefore, you could name your site something like Golfumbrellasforyou.com.

    Along with the training, it is better if you look forward a little. You should think about what your new site will look like. For instance, “Classic Golf umbrellas” as a section of the site, “Golf Umbrellas” for all gender for the next section, and more. In this way, you could plan on which keywords you will search for.

    How about the keywords?

    Keywords are the secret words, which only the keyword tools could tell. They are the words utilized by people in the Google Search. As an affiliate marketer your job is to know how many times every month someone searches for the phrases “What is the best golf umbrella” as a good example.

    With these steps on how to generate passive income, you should remember that it would take you some time and effort to achieve the best result. However, through commitment and passion in doing this, for sure you are not far from reaching that goal.

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    Source by Stephen Enis

    Views: 0

  • Become the Network Marketing Superstar You Want to Become

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    What is holding you back from becoming the hottest network marketing superstar today? Would you like to change some elements to improve your business and watch it grow? Most people reading this will want to achieve some new changes in their lives and businesses. So, you know that you need changes in your life. At least you recognize that you have weaknesses, but do you know your strengths? Have you written out a list of your strengths and weaknesses. This is a map to discovering your next action steps. Don’t be fooled by doing it half way, be true and write out what you think is a weakness and strength. Only then will you know what areas you can change to become that superstar.

    Building the Network Marketing Superstar from the ground up

    This map has the potential to help you become a stronger person in life and in your network marketing business. You can use it to find tools and educational resources to help you develop the inner winner within. You are a champion already, but don’t you want to take it to the next level? If and when you are serious about making life improvements, try creating the list. Be 100% honest with it and you then you can take the step of faith into making changes to yourself. The hardest part is taking the action step. Most times, people will shy away from jumping into making little changes to certain habits or pursuing their educational needs.

    If you want to make your network marketing business better, you may want to consider taking serious action on your list. There may be small issues that are conflicting with your ability to connect with your audience. You may only need some additional education to overcome a slump. In other cases, some folks may need to take actual “action” and put “effort” into the business. Whatever is causing a conflict with your success needs to be found and dealt with now. If unsure about the issue, dig deeper into your activities and see what has changed and what your trainer has suggested to do. Your trainer can answer your questions and point you to some resources, but if you don’t use them. You won’t grow and become a stronger marketer. If you have a learning disability, you can work with it and find tools to help you understand the material and software better.

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    Source by David L. Feinstein

    Views: 0