Global Digital Store – Ebooks and Softwares

Tag: Market

  • 5 Customer Survey Questions

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    Periodically, it makes sense to address your customer feedback mechanisms and receive some actionable, lived-experience insight into your operation’s strengths and weaknesses. Business leaders need to learn if the delivery of products, services, or other operational processes might be simplified. They need to know what customers would like to see more of. The smartest way to begin the customer feedback process is to decide what you want to know and what purpose that information will serve.

    Are you trying to develop new products or services, so that you’ll be able to give customers what they want before they know they want it? Or is business dwindling and you’re in damage control mode, attempting to win back customers? Some market research questions are best explored face-to-face with customers at a conference table with a leadership team member or two and maybe a front-line staff member present as well.

    Below are five draft survey questions for you to customize. Some apply to customers and others, to company leaders:

    1. What challenges or goals motivate customers to contact your business?

    2. What solutions to customer problems is your organization equipped to supply?

    3. What solutions are offered now? Might you add, re-tool, or drop any?

    4. What do customers most often hire you to provide or do?

    5. What do you (the business leaders) do next?

    Questions 1 and 4 pertain to customers. Questions 2, 3 and 5 refer to business strategy and should be addressed in-house, once you’ve spoken with two or more customers to figure out Questions 1 and 4.

    How you conduct the survey deserves some thought. It might be best for Solopreneurs and small business owners to convene a group interview that encourages comfortable and candid conversation. Larger companies might prefer to host a survey interview that’s facilitated by an outside market research firm.

    Question 1: What are the primary challenges facing (the customer’s) organization?

    Start with a “How are things going in your office?” question, or inquire about their next big project or objective (whether or not it would involve your organization). Find out what’s going on and let the customers talk.

    Questions 2 & 3: Which project or problem do you most want to take action on? How might that be done?

    Given your in-house expertise and resources and guided by the probability that the customer will contact your business to provide needed solutions, what additional customer projects might you be asked to take on (or what can you cleverly position your business to be hired to do)?

    Can your organization successfully deliver the desired outcomes of projects that are on your customers’ to-do lists? Can you discover how your customers are currently managing those challenges? Do your customers do business with any of your direct competitors? Do your customers have projects that are not getting resolved because s/he isn’t sure what to do, or there’s no budget to do the job?

    Question 4: Have our company’s solutions satisfactorily resolved customer needs or challenges?

    What projects have you been hired to do, or what products and services have been purchased by survey participants? What types of projects is your organization most often hired to do, or what are the best-selling products and services? How do customers feel about your company’s performance—is your ability to deliver services trusted and dependable? Do customers send referrals to your business? Does it seem that you could potentially receive more business from any of your customers?

    Question 5: What do you do next, based on customer responses?

    Here is the judgment call for you and your team. The success of the survey is in how you interpret the data received. What can your organization realistically do, based on the customer responses to Questions 1 and 4? Are there opportunities and strengths within your organization on which you might capitalize, as noted in questions 2, 3 and 5? What needs to be improved or discontinued?

    Within a week of the survey, tangibly thank your customers for participating. You may want to send a gift basket, or offer a 15% discount on their next order.

    Thanks for reading,

    Kim

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    Source by Kim L. Clark

    Views: 0

  • The Writer As A Marketer

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    Should aspiring or professional writers see themselves as marketers? This is a personal question that you alone should answer, not me.

    I am sure you can mention a thousand and one reason people aspire to write. It could be for pleasure, fame, money, education, inform or entertain or whatever.

    So, while one writer may not be interested in making money, but educating the readers, another may want to make all the money on earth. No general rule here.

    I have said it over and over again; a good writer is a wordsmith. It is good to read anything and everything under the sun.

    But, the journey to becoming a good writer comes with practice, practice and more practice. I have said this in my earlier articles.

    Let us look at the writer as a marketer. The business side of writing, if you wish to call it so. Just like me, I am sure you too need extra income. Please, don’t laugh, only smile.

    Yes, you sell yourself, your script, your books, your articles to the entire world as a writer.

    In this modern age, people and nations are looking out for where individuals and nations are searching for specific information, solution, ideas, values, etc.

    So, writers must strive to fill the gap, provide solutions, add values and solve problems using the writing words for their target market or audience.

    I do not know about others, But, I do know as a writer, a journalist that making money comes with real hard work.

    I have abandoned my family for the computers and the internet, researching, reading, browsing and having sleepless nights these days.

    Truth is that my wife and daughter understand. Do they? God knows they do. Ho ho ho ho oh.

    But, am I making money? Good question, but I will answer it, ha ha ha ha ha. Seriously though, writers must begin to look at the business sides of writing, if they have not already done so. I am guilty of this.

    Write, tell the entire world and sell your product over time. Yes there could instance hit where you will make millions in local or foreign currencies selling your books, script, articles, novels, whatever.

    There is no fast rule about this. For some writers, it could take hours, days, weeks, months and years to make a breakthrough.

    The social media is a credible platform for both amateur and professional writers to tell the world about their products, themselves, their passions, knowledge and skills.

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    Source by Emmanuel Udom

    Views: 0

  • How to Find the Best and Real Affiliate Programs on the Internet

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    Affiliate marketplaces are a really good place to kick off your affiliate career, and find products to promote. They act as coordinators of the affiliate web between merchants and affiliate agents, as well as responsible for payment processing from the customer to the agent. There are two ways to find a product or an affiliate program, first one is by either contacting the merchant directly, browsing websites or seeing what other affiliates in your niche are promoting, second one is signing up in an affiliate marketplace. Both are kind of unsettling decisions to make, specially questions of trust.

    The fears surrounding affiliate programs you have as a new affiliate in the big wide affiliate world are really rational fears, specially considering all the bad experiences newbies have. It is a necessary thing to do know certain basics on the market and how it runs before you embark out of sheer excitement on marketing activities. We are, in the article, attempting to answer a fundamental question of what are the things you must be aware of before joining or signing up for an affiliate business.

    These are three things to look for in an affiliate program: (We are using Clickbank as an example, an affiliate marketplace that is considered by most affiliates to be the best and most reliable).

    1-Commission: Low commission is not worthy of your time and effort, even as a beginner affiliate, this depends on the price and quality of the products you are promoting. To know whether the commission is low or high, let’s take commission in Click bank as an example, the minimum commission is 60%, knowing that most products’ prices range between $30-$70, it means a minimum of $18 per sale guaranteed in the platform. There are few exceptions of course when the prices are higher than $70, which is only positive.

    2-High Gravity Rating: This basically means that the product in question is selling well, so you as well will get a good sum of money out of selling it. The gravity rate is determined and based on sales made by other affiliates. Never take on an affiliate program with low gravity, unless you check the sells page in case of new products.

    3- Reputation of Product and Marketplace: This is a crucial thing, a profound research is needed before you sign up for anything. It can make your experience so traumatizing or put you off affiliate marketing for a while to sell untested and unreliable or harmful products, moreover, if the platform where you work will not pay you at the end of the day.

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    Source by Raymond R Johnsen

    Views: 0

  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

    Views: 0

  • My Wife Is So Sensitive! How to Manage This in a Compassionate Way

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    Feeling as though you’re walking on eggshells in your own home is never a good thing. Although women don’t have the market cornered when it comes to sensitivity, it can be a huge issue for many wives. Living with a woman who is super sensitive leaves a man on edge and can affect the emotional connection he feels with his spouse. Trying to deal with this in an effective and compassionate manner takes some insight, some carefully chosen words and a lot of patience.

    It’s very rare for a woman who is sensitive to only be that way with her husband. Sensitive people tend to carry that trait into every relationship they have including work based ones as well as other family connections. If your wife is just as sensitive with her siblings, her parents or the people she works with, you can take at least some small degree of comfort in that. It doesn’t, however, help you to deal with it in a way that will help your wife manage her sensitivity issues while at the same time ensuring your marriage continues to grow.

    Since you are her life partner you must become the safest person in your wife’s life. You want her to feel as though you’re the one person who truly understands her and isn’t focused on hurting her. To that end you must treat her as the fragile person she is. Simply telling a sensitive person to grow a backbone or to grow up only makes matters worse. People who are sensitive by nature, absorb negative things very deeply so they continually need positive reinforcement.

    Tell your wife on a daily basis how special you believe she is. Give her examples of what you mean. If she’s a considerate and doting mother, tell her you recognize that. If she’s committed to her career and is a perfectionist in that regard, let her know that you deeply admire her drive. If she senses that you are her biggest supporter, she’s going to see you as the shining light of her life.

    It’s incredibly challenging to have any type of productive disagreement with someone who is very sensitive. Even one harsh comment or negative remark can set them into an emotional tailspin. Once that happens nothing is accomplished and the initial conflict becomes more far reaching because feelings are deeply hurt.

    It’s important not to approach your wife if you’re incredibly angry or frustrated. It can be hard to temper what you feel in a moment like that and you may inadvertently say something that will pain her deeply, causing her to retreat into herself. Whatever the conflict is, it will still be there in an hour or two when you’ve had time to cool down a bit and logically think about the best way to initiate a conversation with your wife about it. If you come to a discussion like this with a calm and rational tone, your wife won’t feel too defensive which will help you to solve whatever the problem is.

    You can’t control what anyone else says or does to your wife. Sensitivity is often accompanied with low self esteem issues. It might be commonplace in your marriage for your wife to feel hurt or rejected by others if they criticize her in anyway. Once this happens explain to her that she can’t please everyone but the people who love her most think she’s remarkable. Hearing those words from you, when she’s feeling down, will help her tremendously.

    Love your wife the best way you can and be her supporter at every turn. By being sensitive in your own way to her sensitivity issues you’ll build a stronger and more mutually satisfying marriage. Your wife needs you to understand her so show her that you’re going to do that and more by always being mindful of her feelings.

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    Source by Gillian Reynolds

    Views: 0

  • Ways to Make Money Online at Home

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    There are many methods that you can use so as to work from home. The internet offers great potential in this area and more and more people are enjoying lucrative returns from online ventures. A home based business offers great comfort, especially when it supplies you with the kind of returns that you may have always wanted. Some of the things that you can engage in may be long-term or short term and they include:

    Writing and selling EBooks

    If your writing is great and you have great prose, then you may consider writing an eBook. The market has become saturated, so choosing a great niche is still important. Usually, the books that help people learn more about technical topics are still great sellers. This is an amazing way to make passive income. There are different platforms where you can sell the eBooks. It doesn’t require a lot of money, but you will need to invest time when writing and when marketing them.

    Audiobooks

    EBooks are losing popularity and people are now trying out the audio books. People today prefer the audio and visual as they are more convenient, especially when there are technical subjects involved. It is a smart thing to start out with an eBook and then turn it to audio buy using various resources. You can make use of royalty share program to get a producer so that you don’t need to use too much cash when starting out.

    Create apps

    Creating an app is technical and it is only best suited for people with such skills. It takes a significant amount of time. Apps can be a great way to make some income, especially if they are created in the correct manner. With so many people using smartphones today, you need a great app that will attract a great number of them. If you have money but no skills, you may choose to hire someone to assist in the creation. Market research is required if you are to come up with an app that will sell.

    Mechanical Turk

    These are usually the micro jobs that you can carry out for people. These are usually tasks that are very simple and they can be done by just anyone. They pay little but if you are able to do a lot of these jobs for people who pay well, you can be able to make some money online.

    Gigs

    You may have some sort of experience that is professional in different areas such as SEO training, web development, social media marketing, accounting, design and so on. You may handle different valuable services that you can up-sell so as to make money for every gig. There are different providers in this area and in such platforms; it is possible to sell a great number of products and services. Find out exactly what it is that you can offer people so as to start generating money.

    Sell services professionally

    There are other platforms that offer some great resources when it comes to the sale of professional services. With experience in a certain field, you can sell services on different platforms. Selling is difficult and getting reviews and building a track record takes time.

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    Source by Shalini Madhav

    Views: 0

  • Legendary Marketer – Duplicate Dave Review

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    Legendary Marketer is an online business opportunity that’s very similar to an online franchise. The program was created in 2016 and is owned by former Empower Network co-owner Dave Sharpe.

    When the program was first released in 2016 it was called Duplicate Dave. After a while the name was changed over to Legendary Marketer. I guess the name was changed in order to make the program appear more professional.

    People who have little to no online marketing experience are attracted to programs like Duplicate Dave, now Legendary Marketer, because they really don’t have to do a lot of work.

    In my personal opinion, I used to believe that the programs that say you don’t have to do any work were all scams. After a little more investigation I found that not to be the case. It’s not so much that you don’t have to do any work, but that you don’t have to worry about closing the sales, because there’s a team of people in place to do that on your behalf.

    The major problem with online marketing and why so few people ever see any results is because they refuse to work on themselves.

    Online Marketing is not something that you can go to learn in high school. Also, even though you can learn online marketing in a few college cirriculums around the country, online marketing is something that really can only be learned by “doing.”

    Since there are so many different ways to market online, most people quickly find themselves in a state of overwhelm. So if you really want to learn how to make money online with programs like Legendary Marketer you really need to become a student of marketing in general.

    What I’ve found is probably the biggest problem with people who want to market online is that they don’t focus on any one strategy long enough to ever become proficient at anything.

    It’s sort of like placing a magnifying glass in the sun and pointing it at a piece of paper. If you take the magnifying glass out of the son every 10 seconds and then put it right back, you’ll never get enough energy to create a fire.

    This is the same thing that happens to people with online marketing. They never focus long enough to create a “fire” in their business. Because of this, I personally recommend find a mentor if you’re looking to learn online marketing. It can potentially shave years off of your learning curve.

    The Legendary Marketer system comes with a personal coach for all new members. That helps people to get a better feel for online marketing and gives them more courage in the overall concept of internet marketing.

    When someone comes online and finds a program like Legendary Marketer, having an actual mentor gives them a much better shot of seeing success as an internet marketer.

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    Source by Rhandell Mitchell

    Views: 0

  • Conservative Radio Host’s Prescription Drug Addiction Story

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    In recent years, the prescription drug addictions of many public figures have come to light. One of the most tragic personal prescription drug addiction stories in recent years is that of radio commentator Rush Limbaugh. He achieved a level of fame, wealth, and influence that most people would envy, but he dealt with a privately devastating prescription drug addiction.

    Rush Limbaugh is a prominent conservative talk show host and author. Around 20 million listeners tune into his radio show Monday through Friday. He wrote several books that have become bestsellers and have sold millions of copies. His conservative opinions (including calls for personal responsibility and clean living) and quick wit made him a national superstar; many people were shocked when it developed that he was addicted to drugs, himself.

    In October of 2003, Palm Beach County Police linked Rush Limbaugh to the illegal black market of prescription drugs. Limbaugh admitted that he had become addicted to prescription pain medication several years earlier, when he underwent a spinal surgery. The surgery was unsuccessful and the radio commentator continued to experience excruciating pain in his lower back and neck. He claimed that he checked himself into treatment centers on two previous occasions to try to quit using the pain pills.

    Though Limbaugh spoke out against drug use many times on his radio broadcast, he came clean about his own problems soon after the story broke in other news outlets. He made no excuses for his addiction and entered a treatment center for a third and final time.

    Rush Limbaugh has since returned to his radio show and claims that he is now drug free, but the ordeal lost him the respect of some of his former listeners and provided those who disagree with his views evidence that he is a hypocrite.

    While Rush Limbaugh recovered relatively quickly from his addiction, he went through many hard times before being able to cure his addiction, and the severe hearing loss he suffered was likely a result of the drugs he was taking. The hearing loss seems to have been adequately resolved with the use of a cochlear implant. However, many personal prescription drug stories do not end as well as Limbaugh’s; some end in death.

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    Source by Damian Sofsian

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  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1