Tag: Management

  • Review: ‘Living A Laptop Lifestyle’ Book

    Review: ‘Living A Laptop Lifestyle’ Book

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    I recently came across the book, ‘Living A Laptop Lifestyle’ and had the pleasure of meeting the authors, Greg and Fiona Scott. They gave a presentation, at an event put on by the Six Figure Mentors for its members, about how to write your own book. So who better to show what works in internet marketing, than someone who has already been there.

    ‘Living a Laptop Lifestyle’ is their story into how they found their feet in marketing on the internet. Like many people in today’s economic climate, their circumstances forced them to make changes to the way they earned an income. After Fiona was made redundant, from a high paying job, they had to re-think how to reclaim their lives. Determined to never trade their time for money again, Fiona and Greg decided to start their own business… but they had no idea where to start and what business to go into.

    They attended what they call a ‘pitch fest’. This is a conference where other internet marketers talk about their products and have a platform to sell their ‘time limited offers’ or ‘money off for first 50 to sign up today’. If you have never been to one of these, count your self lucky, it is not a pleasant sight. Go to one to learn, but beware that you could end up buying products you may never need especially if you are new to internet marketing because you will not know what works and what doesn’t.

    If you are thinking of starting out online, books written by entrepreneurs, like Greg and Fiona, can give you many tips and resources to get you started in the right direction to set up and run an online business.

    Some of the points that are raised in the book, ‘Living a Laptop Lifestyle’,

    1. Initial Investment

    If you are starting out online, then don’t expect to invest zero. Many people think that they can start out online with nothing and earn millions. They may well have their bubble burst. Greg and Fiona talk about the reality of starting out online. Just as you can’t start an offline business with no money, so it follows that you will need to have some money to invest into your internet business.

    2. The Pitfalls of Working for Yourself

    If you are just starting out to build an online business, then you will need to be disciplined. The importance of time management and keeping to schedules is crucial when you are working for yourself. This book gives some useful tips and offers some tools that the couple use to help them schedule their time.

    3. Mindset

    The book does have a large section on mindset and you might wonder why. When starting out online you will realize that you will be working in isolation, so keeping a positive mindset is essential to your success.

    4. Fear of Technology

    Greg and Fiona break down this topic and show how the internet is accessible to everyone, no matter what your level of computer knowledge. There is no need to be afraid of the internet and to let this stop you from taking action to start out online. They give lots of advice about outsourcing and how to gain the skills you need to be successful online.

    5. Keeping Focused

    One of the reasons that stop many newcomers from succeeding in an online business, is that they keep chasing ‘shiny objects’. This means that they start one system, then a new one comes their way, so they drop everything to start something new and never complete any! They give up believing that building a business online doesn’t work. Greg and Fiona talk about how they avoided these ‘shiny objects’ and stayed focused on their goals and how you can too.

    You will find links to Greg and Fiona’s businesses and this part of the reason for any one with a business to write a book. Whilst giving lots of advice and information about your own story, a book will also provide the opportunity for lead generation. So if you are starting out online then you will want to read this book. Similarly if you have been online for a while, then this book will help you to outline what you need to consider when writing your own story to build your own online business.

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    Source by Bernie Podmore

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  • SAP Business One: Your One Solution for All Your Multiple ERP Needs

    SAP Business One: Your One Solution for All Your Multiple ERP Needs

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    Over the years, Businesses and organizations around the world have worked to evolve and implement various techniques or tools in order to streamline their core business activities. SAP Business One is one of such software systems that unite various business functions like finance, operations, sales, inventory, and CRM(Customer Relationship management) into under one centralized system. While there are a number of software solutions available in the market for small business enterprises, SAP Business One is different from all of them to a big extent. Moreover, it’s a single application which is easier to manage and use in comparison to other software solutions. It’s not required to be installed and then integrating with various modules likes other business applications as well.

    Benefits of Choosing SAP one

    Big on Efficiency

    Achieving greater efficiency is always one of the core motives of any type of business in the current global markets as its helps the business to sustain and prosper for long. With SAP Business One you can collaborate with all the business functions into one thread. This more or less confirms no space for all those irrelevant data entries, expenses, and unwanted errors. With SAP Business One, you can always stay assured to achieve good levels of growth for your business. While all your business activities will then be streamlined, you can now focus on making better decisions for your business.

    Support decision making

    The time taken in decision making would get minimized once you would implement SAP Business One in your business operations. This further allows you to include including all your business information in a single database. While this also helps in getting the latest information updated in the systems, you can enjoy greater level of freedoms in your decision making processes.

    Understanding the value of time

    SAP Business One allows you to get started with your business activities in as less as 2 weeks time. The User interface of this software is easy to understand too and any employee would not take long to get used to it. You also don’t need to invest money in hiring an IT expert as you yourself can operate and troubleshoot the software.

    Reduced Costs

    The cost factor always remains the main focal point for any business or organization. With SAP Business One you can instantly eradicate additional costs that have incurred by using the traditional operating systems for your business purpose which while lacking efficiency, were high on cost. Moreover, as you will now be able to coordinate with various business functions simultaneously, you can have a greater control over your business as usual. Since extra costs will now be eliminated from your business activities, you can now think of doing some good investments to further help in the overall growth of your business.

    Increased Revenue

    While using the SAP Business One solutions, you can now work towards responding to your customers, vendors, and clients in a better manner with minimal time possible as you are now more than capable with all the information you need by using a single software application.

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    Source by Kapil Kapoor

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  • Customer Satisfaction Management

    Customer Satisfaction Management

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    General understanding of consumer satisfaction or dissatisfaction is the result of differences between consumer expectations and performance perceived by consumers. From the various definitions of consumer satisfaction that have been researched and defined by marketing experts, it can be concluded that customer satisfaction is a behavior response consumer in the form of after-purchase evaluation of an item or service that they feel (product performance) compared to consumer expectations.Consumer satisfaction is very dependent on the perceptions and expectations of consumers themselves. Factors that influence consumers’ perceptions and expectations when making purchases of goods or services are needs and desires felt by consumers when making purchases of goods or services, past experiences when consuming these goods or services and experiences of friends who have consume these goods or services and advertising.In a competitive environment, an indicator that can show customer satisfaction is whether the consumer will buy back and use the product in the future.

    Customer needs are fulfilled is one of the factors forming Customer Satisfaction (Customer Satisfaction), in addition to other factors related to Customer Service. And this customer satisfaction is what we need to ensure the continuity of our business. Aspects that can affect customer satisfaction effectively [13], namely:

    1. Warranty costs. Several companies deal with the warranty costs of their products / services through a percentage of sales. The company’s failure to give satisfaction to customers is usually because the company does not provide guarantees for the products they sell to customers.

    2. Handling of complaints from customers. Statistically this is important to note, but it is often too late for companies to realize it. If complaints / claims from customers are not immediately resolved, customer defections cannot be prevented.

    3. Market Share. It is a matter that must be measured and related to company performance. If the market share is measured, then the quantity is measured, not the quality of the company’s service.

    4. Costs of poor quality. This can be of satisfactory value if costs for customer defect can be estimated.

    5. Industry reports. There are many types and industry reports, as stated by J.D Power in Bhote, which is the report that is the fairest, most accurate, and most eagerly made by the company.Guiltinan [14] argues that one of the benefits of customer satisfaction is that it can increase customer loyalty, as shown in the figure below

    Customer satisfaction is an emotional response to the evaluation of the consumption experience of a product or service. Kotler defines customer satisfaction as the level of one’s feelings after comparing the performance (or results) that he feels compared to his expectations (Kotler, Philip, and Garry Armstrong, 2005). Basically, customer satisfaction includes the difference between expectations and performance or the results obtained.

    According to Kotler [1], satisfaction is feeling happy or disappointed someone who appears after comparing between perceptions or impressions of the performance or results of a product and expectations. So, satisfaction is a function of perception or impression of performance and hope. If the performance is below expectations, the customer is not satisfied. If the performance meets expectations, the customer will be satisfied. If the performance exceeds expectations, the customer will be very satisfied or happy. The key to generating customer loyalty is to provide high customer value.The relationship between customer satisfaction and loyal customers is disproportionate [2], for example, customer satisfaction is ranked on a 1-5 scale, namely:

    1. Customer satisfaction at a very low level (level 1), most likely customers will move away from the company and speak ill of it.

    2. Customer satisfaction at level 2 to level 4, customers feel somewhat satisfied, but it is still possible to move when a better offer appears.

    3. Customer satisfaction at level 5, customers are very likely to buy back and even disseminate good news about the company.

    High satisfaction or satisfaction creates an emotional bond with the brand or company and is not only fixated on reasonable choices.While satisfaction according to Kotler and Armstrong (2001: 9): Consumer satisfaction is the extent to which the assumption of product performance meets the expectations of buyers. If the product’s performance is lower than the customer’s expectations, the buyer is satisfied or very happy. According to Zeithaml and Bitner (2000: 75) the definition of satisfaction is: Consumer response or response regarding fulfillment of needs. Satisfaction is an assessment of the features or features of a product or service, or the product itself, which provides the level of consumer pleasure related to meeting consumer consumption needs. Consumer satisfaction can be created through quality, service and value.

    Customer expectations are believed to have a large role in evaluating product quality (goods and services) and customer satisfaction. Customer expectations basically have a close relationship between determining quality and customer satisfaction. Customer expectation always exists because of four things (Kertajaya, 2004):

    1. Individual Need or individual needs

    If your customer already has high demands, then his expectations are definitely high too.

    1. Word of Mouth

    Customers can have certain expectations because of other people’s stories. Other people’s stories are often seen as references.

    1. Past experience or past experience

    People who already have good experience in the past will be able to receive services at least the same as they used to be. If not, he will be disappointed.

    1. External communication or external communication

    It is an attempt by the company to promise something to customers in order to attract customers.

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    Source by Yufi Priyo

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