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Tag: Lose

  • 10 Lazy Man’s Secrets To Online Riches

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    Nobody wants to stay poor forever. Everyone wants to earn to fulfill his needs, and at the same time have some savings. In most of the cases, the amount of money that a person makes depends on the hours he put in to his endeavor. Many a times we find ourselves lagging behind in making enough money so that we can fulfill all our needs rather than a few.

    Since time immemorial, men having been looking for secrets to riches, be it a treasure hunt, invading places, going through old maps and scripts, and what not. But not many have been successful in their quest to their steps to riches.

    But what if we can use some technique and have a proper planning to make more money than what we currently earn? That too, after a minimum initial hard work, we can keep lazing around but still be able to earn massively? Anyone would be lured. There are quite a few way that can make your steps to riches with smallest of efforts.

    The growing use of internet and the availability of information have worked wonders in lot of people’s life. The secrets to riches are to tap into this ever-growing market and use the potential it has to develop your business plan. The quick and easy setups, with absolutely no extra investment and quality content could lead you to earn a handsome amount of money every day. These secrets to riches are any lazy man’s dream, and it has proved its worth over the time. Let us try to find out what are the strategies and steps to riches these successful and rich men follow and earn as much for ourselves.

    1. The ability to make money is the most important step towards it. Concentrate more on the quality of the content rather quantity and you have taken the step toward success.

    2. Your ability to gel with online marketers helps a lot. The more networking you do, more are your chances of getting premium return from your website.

    3. Whatever product you sell you must have an authoritative approach in determining your superiority and assertiveness in the online area. This will reduce the competition and make your website best in class.

    4. Now that you have understood the basic requirements, you need to choose a niche for your website. Choose something that is creating a lot of interest but does not have much information on them. This is one of your secrets to riches.

    5. Research your website name and avoid any overlapping of names that might occur. That will divide the attention of the people between the two and lose out on opportunity.

    6. Seek proper guidance. You can do this yourself over the internet as there are thousands of tutorials or guides to help you set up the business.

    7. Find out what appeals to the crowd most. Try to provide for people with their requirements. In no time you will see people flocking towards your website.

    8. Set yourself apart. This will maintain the uniqueness of your website and the traffic will flow incessantly resulting in bigger revenues.

    9. Always try to provide an ‘order now’ button in your website. This will help you earn the referral and your credentials will definitely improve. This is one of the important steps to riches.

    10. Sit back after you have invested enough time to build your online presence. As you start to get more visitors you can see the money going up.

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    Source by Swati D Banerjee

    Views: 0

  • How I Lost 40 Pounds in Six Weeks!

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    It was the happiest day of my life! I was running down the concourse of the airport to catch my plane to a new life – in the Air Force. I felt free and alive for the first time in my life.

    At first the Air Force didn’t want me, because I was overweight!

    But I did it! I lost the weight! I went from 165 pounds to 125 pounds. I made it! I felt fantastic! A whole new wardrobe of sizes 10’s and 11’s were waiting for me.

    I lost 40 pounds in six weeks eating–only protein and drinking lots of water.

    I drank a lot of water and took multi-vitamin pills. I kept busy looking for a job, playing golf, swimming, and drawing. In the mornings I did 15 sit-ups and 50 running in place. There was one consolation about not eating, no food bills. McDonald’s was next door. Smelling those Big Mac’s drove me crazy.

    I was feeling much better about myself and saw the difference. My clothes were getting baggy and lose. The high protein diet was made for me, because I loved meat, eggs, cheese, and fish.

    Two scrambled eggs (no butter), with tea made a good breakfast. I mixed tuna and shrimp. Some chicken, cheese, a hard boiled egg was another meal. A piece of cheese melted between two thin broiled hamburger patties was a favorite of mine. I had some cottage cheese with it. A take home box of chicken would last for three meals. I took the skin off. Plus I drank 8-10 glasses of water a day.

    Then I had to wait six months before going active duty. During that summer I had a great time; biking, hiking, swimming, golfing. I ate fresh fruits, vegetables, and watched what I ate. I was full of energy. I lost some more weight.

    And during basic training, I lost even more weight. All that marching and running around, then eating military food! I was 115 pounds!

    The key to the whole thing was I wanted it bad enough to make any diet work! I don’t recommend the protein diet to anyone. It was mine. You have to find your own, and I’m willing to help you.

    I use to be shy, backward, naive, and very heavy, 165 pounds at 5 foot 4 inches tall.

    My life changed forever. I have been studying nutrition and fitness since, and now as a Wellness Coach I help others do the same.

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    Source by Kathy Thompson

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  • Why Men Won’t Marry And Go Their Own Way

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    I am fascinated by the number of women who complain that there are not any good men out there for marriage and the number of men who go their own way (MGTOW).

    As I was doing research for one of my books, I learned something absolutely astonishing. I learned that both men and woman are more educated in the area of preparation for an occupation that we are to successfully choose and marry a mate for the next forty years. Why is this important? Many people who get into relationships and get married haven’t an accurate idea what they are getting themselves into. They are not educationally equipped with the tools that they need to have a healthy relationship. Even worse, due to the emasculation of men and manhood displayed in media, the court system, films, Human Resource policies, etc., there is no benefit to men for being men.

    More now than ever, schools and colleges are feminine-centric. The Judeo-Christian model of marriage where the roles of traditional marriage are not equal is frowned upon by the feminist movement. That said, how can a man see marriage in today’s society as a benefit? Most times he is not fully appreciated for all that he does. He is expected to work his whole life for his family and suddenly his wife decides to leave, causing him to lose all that he has invested in and worked for?

    Women are taught that they need to have high standards for the man they are supposed to marry. However, are they emotionally ready for marriage? It is clear that both men and women are not likely to have read a good relationship or communication book to prepare themselves for a healthy relationship. Men often complain how women can sometimes be “drama queens,” are selfish and want to be the center of attention. Some men also report that women are not steeped in bringing much to the table beside the sexual relationship which women tend to use to manipulate men. Men like companionship and women who like to share their time doing the things men like to do. Men love to be respected. They like women they can trust, are considerate but often say that they find these things lacking.

    Men who go their own way do not have to bear the risk of being decimated, financially, emotionally and physically. They can live a more peaceful, drama free life. They often will date, but will not marry again. Men want a relationship, but many men and women are unprepared. So how can this dynamic be improved?

    I believe that educating ourselves as to what a healthy relationship is supposed to be is critically important. Statistics reveal that the total percentage of college graduates that will not read another book after graduating college is 42%. For High School graduates it is 33%.

    Education is essential concerning relationships. Imagine what a difference it would make if 1/3 of our formal education included relationship skills? I submit that the result would be couples better prepared for relationships. That said, reading and practicing what is learned, would improve not only the quality but the longevity of a relationship. Realizing that “being” the right person who is prepared for a relationship versus “finding” the right person could change the dynamic of the lack of available marriage eligible men and women.

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    Source by Johnn Williams Jr.

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  • PC Speed ​​Doctor Review – How to Optimise Your Computer for Speed

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    Are you currently unhappy with the pace of your personal computer? Is it not functioning as quickly as the first day you had it?

    Alas this situation happens to be an all too very common problem. It can result in unnecessary stress, hamper your productiveness and even result in your PC to freeze and lose your entire work. Thankfully though it does not have to be like this and there are various methods of getting back the performance of your personal machine.

    The most common suggestions from analysts is to defrag your personal machine and then to carry out a computer speed test to determine exactly where the issue lies. A good computer speed test gives you figures, which is fantastic if you are a technically capable but won't assist the normal individual who just would like to get their personal computer fixed.

    So how can you fix the issues afflicting your personal machine? What software or service do you need?

    To begin with you'll need a tool which can comprehensively identify the issue then recommend possible solutions to overcome these issues. PC Speed ​​Doctor is one such all-in-one tool and has been designed to increase the overall performance, internet speed and output of virtually any computer with just a few simple mouse clicks. There are several computer speed optimization software available on the market, however PC Speed ​​Doctor is different from its challengers in that it's straightforward to use and just simply works!

    The product stands up tall to all of the promises it offers. Where the majority of optimization programs only scan the surface of your computer, PC Speed ​​Doctor carries out a powerful intense deep scan which gets to the cause of the problems and then undertakes any necessary steps to overcome the problems. It also optimises your personal computer to give you a machine which is as quick as the day you got it.

    PC Speed ​​Doctor also increases your web browsing by performing a computer speed test that discovers all likely bottlenecks that will affect your web experience. Not many other products and solutions check internet speed, but with this tool it can detect the issues and solve them effortlessly. PC Speed ​​Doctor has been critically recommended by industry gurus and buyers world-wide.

    Reading user reviews are essential in every purchase and this tool does not get it wrong in receiving thumbs up reviews to its recognition from experts within the compug industry. As well as exceptional evaluations there are numerous recognized instances when people have noted that their PCs are running faster and more optimally.

    Cost is also an important consideration in any product purchase and PC Speed ​​Doctor does not fall short here either. It can be downloaded completely Free Today. This will help you scan your computer and determine many of the problems that are affecting your computer. Buy the affordable paid model to mend every one of these things and reinstate your PC to its former glory.

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    Source by Arif Hanid

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  • Terminal Wealth Dispersion, Life Expectancy and Individual Retirement Accounts

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    Terminal wealth dispersion is the technical term that describes the variability of the future value of investment portfolios. This inevitable variability means that no one knows what the value of their investment portfolio will be when they reach retirement age or at any time during their retirement. And the uncertainty of individual’s life expectancies compounds this problem.

    Hedging against the risks associated with these two factors places an onerous burden on individuals. Although this hedging could result in a very comfortable retirement, if one can afford the hedge and their timing is right, the potential downside risk is so great that it may be deemed unacceptable by many individuals. So one has to ask “Do individuals really prefer to forgo a sure but modest retirement income and play the odds with their retirement savings in hopes of being very well off in retirement?”

    With individual accounts, individuals lose the benefit of the pooling of risks. The two risks that force individuals to over-save are investment risk and the risk of living beyond the average life expectancy. In both cases the outcomes, terminal wealth and life span, are highly variable. When the risks are pooled for a large number of individuals over many overlapping life spans, the average outcomes are highly predictable, which is what makes traditional pension plans work so well.

    Traditional pension plans exist, for all intents and purposes, in perpetuity. This being the case, they can build reserves during good times in the financial markets and weather the bad times, thus enabling them to make consistent payouts to retirees regardless of the timing of their retirement. Unfortunately, individuals do not get to choose their holding periods or the years of their retirement and must take whatever comes along, and what comes along might be good or it might be bad. Thus individuals must set savings goals that are sufficiently high to hedge against the risk of the average return of an investment portfolio over its holding period falling well short of that which would be expected very long term.

    The relatively short duration of individual’s holding periods leave them very susceptible to the effects of market cycles, which are notoriously unpredictable in amplitude and frequency. Being broadly diversified mitigates this risk but does not eliminate it, as it’s entirely possible for a worldwide bear market to occur during one’s holding period. Then at the end of the holding period for wealth accumulation, a second holding period begins, which will be the term of retirement, and this second holding period carries the same risks as the first, but at a time in life when there is no source of income to make up for portfolio under-performance.

    The other component of risk that individuals must hedge is the risk represented by the uncertainty of one’s life span, which means that individuals must aim even higher when setting their savings goals. The managers of large pension plans can depend on retirees living on average for only the average life expectancy of employees who reach retirement age. The average life expectancy for someone who reaches the age of 66 is currently 82 years, and 66 is currently the age when workers are eligible for full Social Security benefits, which makes it a reasonable baseline. Based on those assumptions, the average term of retirement would be 18 years and pension plans should only have to be funded to the extent necessary to cover the cost of this average term of retirement.

    Individuals, however, don’t know how long they’re going to live, so they must over-save to ensure that they don’t run out of money before they run out of time. This need to over-save is independent of the first need, thus the need to over-save is compounded, i.e., an individual needs to save enough to cover the cost of living well beyond the average life expectancy and the targeted amount of savings at retirement age must be great enough to ensure with a reasonably high level of certainty that the actual amount on hand at retirement is at least the bare minimum necessary to get by on.

    A popular estimate of the term of retirement for which individuals must plan is 30 years. Saving enough to cover the cost of a 30-year retirement is a much greater burden than saving for an 18-year retirement, but planning on a shorter retirement exposes individuals to tremendous risk. It also exposes taxpayers to tremendous risk, as individuals who outlive their savings will undoubtedly require some form of public assistance to make ends meet and are likely to become wards of the state when they become physically incapable of caring for themselves.

    An individual who bases their retirement saving on living to the age of 96 but only lives to be 82 will have forgone a lot of pleasures in life, such as travel, fine dining and better vehicles, that they could otherwise have enjoyed. But many individuals just don’t have the level of income required to support the saving rate necessary to amass the wealth required to hedge against the downside of terminal wealth dispersion and the possibility of living well past the average life expectancy. For them it’s not a matter of forgone consumption, it’s a matter of going through life with the knowledge that they are likely to spend their golden years living in abject poverty and that that will be their reward for 40 or 50 years of hard work. And it gets worse!

    Some economists now believe that within 15 years or so, given the current rate of health care inflation, 100% of Social Security benefits will be spent on medical expenses: Medicare Parts B and D premiums, copayments, uncovered expenses and medigap insurance premiums. If that becomes the case, anyone without substantial savings or a defined benefit pension will be looking for public assistance the day after they retire. Although this is probably a worse case scenario, there is a general consensus that individuals retiring today will need to set aside approximately $180,000 for medical expenses not covered by basic Medicare.

    With the situation already at this state, adding private Social Security accounts to the mix would be like throwing gas on a fire, as individual Social Security accounts carry the same risks as other individual retirement accounts. Those who have tried to kill Social Security since its inception find private accounts very appealing. But, not so coincidentally, most of them seem to be in the enviable position of not needing Social Security to support their retirement. More recently, younger workers, too, have come to oppose Social Security, but not for the same reason as the traditional opponents. Young workers may be crushed by the growing burden of Social Security and may never receive any benefits from the system. Those who oppose Social Security simply because it’s a social program should be expending their efforts on reforming it rather than killing it.

    If Social Security had been managed like a pension plan rather than the ilconceived system it is, with today’s workers paying for yesterday’s workers’ retirement, its current situation wouldn’t be so dire. Indeed, it might very well be a fully funded, functional system. CalPERS and other large public employee retirement plans have operated successfully for decades, with success being defined as being able to meet their obligations, not having an adverse effect on the financial markets, no scandalous events attributable to malfeasance by the plans’ sponsors and being free of influence from elected officials. There’s no reason that Social Security can’t also be managed in such a manner. It would literally take an act of Congress to do this, but the hardest part for Congress would be letting the system run without their interfering with its operation.

    Passing off the burden of retirement to individuals was a great deal for corporations but it’s a very poor deal for most individuals, and extending individual accounts to include the Social Security system would only make a bad situation worse. It’s not a poor deal for all individuals because there will be some who can afford to save a substantial portion of their income and whose holding periods will coincide with bull markets, thus putting their wealth in the upper range of their terminal wealth dispersion, and who also live a long, healthy life. They will be the ones who benefit from over-saving and living beyond the average life expectancy, but they may end up forfeiting a portion of their wealth in the form of taxes to support the less fortunate. I don’t believe that is what the public expects from a well-conceived system.

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    Source by Mike Kennedy

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  • CFD Trading Benefits

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    Contracts for Difference (CFD) are attractive trading instruments to many traders. This financial derivative has numerous benefits that draw the attention of amateur and expert traders. CFD trading is very flexible and an efficient alternative to traditional investing.

    Here is a list of reasons why CFD Trading is popular among traders:

    No stamp duty

    A stamp duty is a tax imposed on numerous acquisitions, including selling real estate, cars, and assets belonging to a business. Remember, CFDs give traders the opportunity to speculate on markets without physically owning the underlying asset. Since you do not own the underlying asset, you won’t have to pay stamp duty.

    Trade in both rising and falling markets

    Another solid advantage of CFD trading is that traders are not restricted to open in only one position. CFDs are very flexible financial instruments because it can make you trade in both falling and rising markets, allowing you to produce more effective strategies for more profit.

    Margin Trading

    One of the most notable aspects of CFD is that you can trade using margin. This means you don’t need to purchase the full value of an asset to open a position, you only need to deposit a fraction of the actual trade size of each transaction. For example, you have a CFD share for $100, if your broker has a margin requirement of 5% then you only have to pay $5 to open the position.

    Trading using a margin means you can multiply your profit although it is important to recognize that losses can also be multiplied in margin trading. Thus you can lose more than your initial deposits.

    Hedge Positions

    CFDs are one of the best hedging tools for traders. If you are anticipating a loss in your current position then you can limit your potential risk by using a CFD to hedge your position. For example, if you have a short position in an asset that is accumulating losses, you can open a long position to balance your losses. The long position will start to gain profits once the prices move in the upward direction.

    The foreign exchange market has numerous features that attract investors and traders alike. One notable feature of this immense market is that it is a decentralized marketplace – trading transactions don’t happen on one centralized exchange. In the Forex market, fx trading is conducted electronically or over-the-counter which means transactions happen electronically.

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    Source by Stephanie Torres

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  • Mind, Body, Spirit Healing–Putting It into Practice

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    Modern Medicine promotes the belief that health and wellness is a crap shoot, genetically driven and at best, pure luck. If the roll of the dice isn’t in your favor or your genetic make-up has been doomed six generations back, or luck runs out, Modern Medicine has a magic pill, chemical bomb or simply cutting out whatever organ is afflicted as a solution.

    Norman Vincent Peale declared, “Change your thoughts, and you change your world.” Caroline Myss, medical intuitive extraordinaire states, “Every choice we make, every thought and feeling we have, is an act of power that has biological, environmental, social, personal and global consequences.” Wayne Dyer states, “We are responsible for everything in our lives, including whether the chemistry in our body works or doesn’t work.” If you believe health and wellness is a crap shoot, genetically driven or pure luck you have set the stage for body malfunction. If you believe as Norman Vincent Peale, Caroline Myss, PhD and Wayne Dyer, PhD, Deepak Chopra, MD believe your choices, thoughts and feelings are an act of power, and that you are responsible, then you are in control of your health.

    To be effective Mind, Body, Spirit healing needs to be practiced on a daily basis–not after your body is being ravaged by a malfunction. Mind, Body, Spirit healing is a process that maintains and supports health and wellness, thereby prevents body malfunction. People who practice Mind, Body Spirit healing avoid having cancer, MS, heart attacks, strokes, and the 101 other afflictions from A to Z, which Modern Medicine has conditioned us to be plagued by from birth to death–for many a premature death.

    The nine most frequent surgeries in America are Tonsillectomies, myringotomies, Cataract removal, Low-back surgery, Gall Bladder removal, Hysterectomies, C-Section, Sleep Apnea, Jaw pain.

    As Dr. Myss stated–“…every thought and feeling we have, is an act of power that has biological,…consequences.” In order to change any biological consequence you need to change your thoughts, which changes your feelings. Your new thoughts/beliefs must be shifted to empower you to control your health.

    To eliminate/avoid the most common reasons for surgery, it is important to know the thoughts/beliefs, which creates body malfunctions and healthy thoughts/beliefs to prevent or heal it.

    Tonsillitis, Quinsy, Sore Throat – cause: Fear, Repressed emotions, Stifled Creativity, A strong belief that you cannot speak up for yourself and ask for your needs, Feeling unable to express yourself. Holding in angry words.

    Remedy: “I release all restrictions and I am free to be me. It is my birth right to have my needs met. I now ask for what I want with love and with ease. My good now flows freely. Divine ideas express through me. I am at peace.”

    Ear Infection – cause: Anger. Not wanting to hear. Too much turmoil. Parents arguing.

    Remedy: Myringotomies are performed for recurrent ear infection, usually in children under five. Since your child is incapable of changing the thoughts/feelings you need to take the responsibility to change the child’s experience and foster the expression of feelings. Listen to and acknowledge your child’s feelings. Avoid talking at your child, talk with your child. There many excellent books on effective parenting. If there is turmoil, fighting and arguing between the parents–seek counseling to resolve your adult issues. I urge adults who have frequent colds/sore throats to use the following thought patterns. “I hear with love. Harmony surrounds me. I listen with love to the pleasant and the good. I am a center of love.”

    Cataracts – cause: Inability to see ahead with joy. Belief in a dark future.

    Remedy: “Life is eternal and filled with joy. I look forward to every moment.”

    Gall Bladder problems-cause: Bitterness. Hard thoughts. Condemning. Pride. Fear.

    Remedy: “I joyously release all hurts from the past. Life is sweet and so am I.

    Uterus/ovary problems – cause: Allowing confusion to reign. Giving power to outside influences. Rejection of the feminine processes.

    Remedy: “I am at home in my body. I am balanced in my creative flow.

    C-Section-cause: Belief in old wives tales. Belief–childbirth should be painless. Fear. Stopping the process. Rejection of the feminine processes. Unhealed aftereffects of child sexual abuse/rape or adult rape cause the memory of trauma to interfere with the natural birth process. If you are a sexual child abuse or adult rape survivor heal the emotional and physical aftereffects. See http://www.gen-assist.com to find a sexual abuse recovery specialist, traditional therapy is not effective to guide you through sexual abuse recovery.

    Remedy: Change your beliefs about childbirth. Take natural childbirth classes. A mid-wife and/or doula can lead you through a healthy delivery in the majority of instances. “I trust the process of life. I am safe. I am balanced in my creative flow.”

    Jaw Pain-cause: Anger. Resentment. Desire for revenge.

    Remedy: “I am willing to change the patterns in me that created this condition. I love and approve of myself. I am safe.”

    Sleep Apnea: Stubborn refusal to let go of old patterns, overweight or tonsil malfunction.

    Remedy: “I release all that is unlike love and joy in my mind. I move from the past into the new and fresh and vital.” Lose weight and follow remedy for tonsil malfunction.

    Low-Back Pain L-1 to L- 5 – cause: Crying for love and a need to be lonely. Insecurity. Stuck in childhood pain. See no way out. Sexual abuse. Guilt. Self-hatred. Rejection of sexuality. Financial insecurity. Fear of career. Feeling powerless. Insecurity. Difficulty in communicating. Anger. Inability to accept pleasure.

    Remedy: “I am safe in the universe and all Life loves me and supports me. I grow beyond my parents’ limitations and live for myself. It is my turn now. I release the past. I cherish myself and my beautiful sexuality. I am safe. I love who I am. I am grounded in my own power. I am secure on all levels. I deserve to enjoy life. I ask for what I want and I accept with joy and pleasure.”

    Tip: Write these thoughts on a 3X5 card. Read them silently or out loud 3 times upon awakening and before going to sleep. Have a copy with you, if you notice you are running the old tapes in your head, read the new thought pattern. Within 30 – 45 days you will notice you feel better, more energized and have a sense of relief.

    The food we eat or lack of proper nutrition contributes to physical malfunction. I will discuss nutritional needs–titled Holistic Nutrition.

    Article resource: Heal Your Body, Louise Hay.

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    Source by Dorothy M. Neddermeyer, PhD

    Views: 0

  • Customer Trust and Loyalty

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    Customer trust is a precondition for prosperity. Yet, most businesses…

    o Act as if customer trust develops because the business believes it is honest.

    o Build only a shallow type of trust that does not lead to profitable relationships and loyalty.

    o Have no strategy to build the type of trust where customers increasingly value the relationship.

    Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

    o A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.

    o 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)

    o People spread distrust to friends and associates, the people we trust most.

    o Over 33% who lose trust in a company, openly campaign against that company on the Internet.

    The Datamonitor and Edelman research demonstrates that it goes beyond a few isolated cases. Furthermore, according to a Yankelovich study, more than two-thirds of people don’t believe advertisers and marketing. They see it as self-serving distortions.

    Customers want to do business with companies they trust but, don’t know who to trust. Therefore, companies that proactively demonstrate trustworthiness stand to gain a tremendous source of competitive differentiation.

    What is trust and why is it important to customer relationships? Webster gives two definitions of trust that help separate the wheat from the chaff.

    1. firm belief or confidence in the honesty, integrity, reliability, justice of another person or thing.

    2. confident expectation, anticipation, or hope; as in trust in the future.

    Most companies believe they are trustworthy but only measure up to the first definition. They want to be known as a company that is honest, reliable and fair. They expect their products live up to expectations and when they don’t they think they treat customers equitably.

    Do you think your company measures up? If you say yes, ask yourself what you proactively do to build this trust. Many companies have no deliberate strategy.

    If you have a deliberate strategy, now might be a good time to question how well it is working. As mentioned above, Yankelovich’s research shows that most customers don’t believe your marketing and advertising. And, the Edelman Trust Barometer concluded that when looking for a credible source of information on a company or product, CEO’s, employees, public relations people and celebrities rank in the bottom half.

    Measuring up to the first definition of trust is essential to sustainable and profitable customer relationships. However, even if customers believe your company is honest, reliable and fair, this is no guarantee they will be loyal and profitable. To garner commitment, profitability and high lifetime value, a company must measure up to Webster’s second definition as well.

    Businesses that meet the first definition but not the second, run into the Satisficing Trust Barrier. Satisficing trust is the trust that allows a customer to feel comfortable in buying products or services from a company. It is a sense of confidence that the company will stand behind the product. It is sufficient trust to purchase a well-defined product, a commodity. In a world of abundance and overwhelming choice, satisficing trust does not insure repeat business. Customers buy commodities that offer the best trade-off between satisficing trust, price and convenience. Some companies become complacent because they feel they offer the best combination of the three. Unfortunately for them, all it takes to lose customers is for a competitor to create the perception of a better deal. No real relationship value has been accrued by the company who wins business this way.

    The operative words in the second definition of trust are “hope” and “trust in the future.” Many purchases these days are not commodities; they are not well defined and may not have a track record. To make these types of purchases the customer must take a “leap-of-faith,” and this requires trust. In this type of trust the customer must believe that the vendor company is truly interested in a win-win relationship. That is, they are interested a long-term relationship where both parties benefit. This type of trust grows out of experience with a company demonstrating a real commitment to win-win. Since virtually all customers have been “burned,” companies often have to subjugate their short-term interests to stimulate the development of faithful trust.

    Customer want to build relationships that help them more confidently make “leap-of-faith” decisions. Being able to rely on this trust helps them simplify things in an increasingly complex world. When this happens, trust in the relationship becomes more important to customers than price and convenience. It starts with “hopeful trust.” Customers want the best for themselves. They want to adapt and to embrace change, and they will place extremely high value in relationships that help. Customers are on the lookout for signs from companies that their “hopeful trust” will be well placed. But this “hopeful trust” is just a test. If experience demonstrates that trust in the relationships is justified, faithful trust will emerge.

    When trust morphs from “hopeful” to “faithful,” a very significant twist occurs. The main concern of customers shifts from price and utility to the seeking of advice and guidance. When price is an issue, customers withhold information. When they seek guidance, they openly share. “Faithful trust” enables this openness. It also enables both parties to prosper and builds a basis for co-adaptation, now and in the future.

    The trustworthy company gets the immediate sale, but they get much more. Snafus or mistakes that might have once terminated a relationship are now overlooked for the sake of the relationship. Customers become turbocharged advocates. They don’t merely tell others what you sell; they vouch for you and the relationship value you deliver. They come to depend on your business and, as a consequence, they want you to thrive.

    The real-life story of Billy Blue, a men’s clothier in San Francisco illustrates the power of fully trusting relationships. Billy Blue’s thriving business took a nose dive during the dot.com crash. The downturn was so severe its owner, Billy Bragman, considered closing his doors. Instead, he wrote his customers a letter explaining the situation and asked them to buy more clothes. Even though many of his customers had their own business “trial and tribulations,” they increased their clothes purchases. One guy sent a check for $2,500 with a note saying, “You know what I like; just send me some new clothes.” Billy Blue customers could easily have turned to other men’s stores but they chose to support Billy Blue. They valued their relationship with Billy Blue and didn’t want it to go out of business.

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    Source by John Todor

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