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  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

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  • 3 Online Dating Profile Samples To Get You Noticed

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    Writing an online dating profile can be difficult for many people using a dating website. There are many generic dating examples online that sound the same. Many dating members are searching on how to write the perfect online dating profile. Here are 3 creative examples that I’ve concocted, which can inspire a single guy or single girl on any dating website!

    First Example:

    “Hello to everyone reading this! I’m new to the online dating scene and have heard good and bad things about it. I never assume anything before finding out all the facts on my own. I am newly single and want to move slowly back into dating. If you are someone who likes to take things slow and use their slow cooker, send me a message!

    “My adventurous side has me watching anything on storm watching and would love to try it with someone who knows what they are doing. It’s always great to learn new things and have a list of things I’d like to accomplish by the end of the year. It would be nice to meet someone who wants to learn new hobbies and interests from each other. I am a chef by profession and artist by the weekend. I am a self-taught artist who enjoys dabbling in paint, ceramics and anything unusual.

    “If you are a risk-taker and would like to know more, I would enjoy receiving a message from you. Tell me what you find risky. Have a creative week and watch out for that storm!”

    Second Example:

    “I really don’t want to bore you to tears by writing about what a great catch I am. I’m sure you’ve read many dating profiles that have told you they are perfect for you! I’ve always believed that actions speak louder than words don’t you think? It would be great to meet face to face for coffee and see where it goes from there.

    “I’m not scared to let you know that I have flaws. I’m a perfectionist and can use a whole package of good paper trying to handwrite something. With the internet world taking over, it’s nice to write an actual handwritten letter to family and friends. I know that recycling is huge so don’t worry, I do use the paper I’ve scrapped for other things! You would think because I’m a perfectionist that I have the perfect job. That, I have not perfected yet. I’m still looking for my true calling and am taking part-time classes at the University after work.

    “If you are honest and are looking to meet someone for casual dating, make sure to email me. I am looking to date but if it leads to something more, it’s always a good thing. Don’t forget to tell me something about yourself!”

    Third Example:

    “I’m a person who enjoys meeting new people all the time. I love to socialize, embrace life and am a lot of fun if I say so myself! Online dating has been quite the adventure and I am still looking for that special someone. If you are looking for someone genuine, I’m your man! I don’t have patience for people who pretend to be something they are not.

    “I’m honest, forgiving and love to laugh. If you can make me laugh, I would be interested in speaking to you. There are too many people who take life seriously and don’t make time to enjoy the finest pleasures. That would include taking in the outdoors, sitting in front of a fireplace and eating gummy worms on a regular basis for me!

    “Tell me what your idea of having fun is. I enjoy the weekends out when I am not working in the week and would love to have someone accompany me. It could be an evening of taking in the local comedy scene or local bands. Drop me an email and we’ll chat soon!”

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    Source by Yaro Babiy

    Views: 0

  • The Only Real Cure For Irritable Bowel Syndrome

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    In this article I will talk about irritable bowel syndrome specifically IBS-D which manifests itself in loose bowel movements or alternating diarrhea and constipation. I will not talk about IBS-C which appears to manifest itself in solely bloating and constipation.

    If you have landed on this page it will be because you like many millions of others have either been trying to self diagnose your condition or more likely that you are looking for a cure. I must warn you in advance, although I have an academic background I am not a medical health professional and you should always consult a doctor before embarking on any form of treatment however mild.

    In this article I will be covering my battle with IBS for approximately 10 years and how I finally found a cure that works. Everybody has a different story when it comes to IBS-D but as I found out, we all have something in common. I will go on to discuss this in the following paragraphs but I just want to start by saying a little bit about me.

    About 10 years ago I was a young university graduate and decided to join a job that first seemed exciting with infinite possibilities. I soon learned that this job was very stressful and required a 24 hour commitment. I didn’t have a problem with working hard but I had a problem with my work environment. Many people at work were miserable, anxious, and horrible to one another and constantly testing their bodies to the limit. It seemed the norm to be constantly stressed out, have a poor diet and feel like you had no control over your life. My work was my life and my life was nonexistent.

    Within a few months I started to come into work and make my way straight to the toilet. As any sufferer of IBS-D will known this meant constant diarrhea. It didn’t matter what I ate or drank I would always have diarrhea. It was not uncommon for me to visit the toilet three or four times a day having eaten little to nothing and immediately have diarrhea.

    Slowly I just got used the feeling and for whatever reason I thought nothing more of it. As soon as I would eat I would not feel at ease until I had gone and empties my bowels after which I immediately felt better. Along with the diarrhea I would lose water from my body which I never had time to replace so I looked like a dried out prune. Over 5 years I continued to do this to my body hoping that I would find a better role in my job and finally this would all stop.

    It certainly did not go away in fact into my 6th year of IBS-D suddenly out of nowhere I started getting debilitating cramps followed immediately by diarrhea. I would have these cramps 5-10 times a day and would literally need to run to the toilet or feel like I was about to soil myself. This made it difficult to be effective at my job which then created a vicious cycle causing my IBS-D to completely go out of control.

    I suddenly thought that I had developed cancer and stated reading everything on the internet about what disease matched up with my symptoms. I found quite a few which is why self diagnosis is not such a wise idea. I went to my doctor and we stated off with a course of antibiotics as he thought I might have developed in infection after an episode of food poisoning.

    This didn’t have any lasting effect and soon I was back to him demanding more in depth tests. This started a with a breath test to rule out food allergies and went onto multiple blood tests to eventually eliminating ulcers, colitis, coeliac disease, Crones disease gut infections, etc. I then went to the next and final step which was endoscopy of both the upper and lower digestive tracts. This all came back negative too. Finally I was diagnosed with severe IBS-D. In one way I was relieved to know that I didn’t have something like colon cancer but at the same time I was depressed thinking IBD apparently has no cure.

    The next chapter of my life involved trailing a long list of medicines in the hope that they would resolve this issue. Now I want to tell you that of the drugs that I took, there are many people out there that rave about some of these drugs and what it has done for them. That is great as everyone’s body is different and what works for you may not work for me.

    I am addressing the huge numbers of sufferers worldwide who like me have tried everything under the sun and were unable to find a cure. Now the following is a non exhaustive list of drugs which I tried and the results by their side.

    Fibre (ineffective) Made things worse

    Pre & Probiotics (ineffective) At first seemed promising but quickly stopped working

    Exercise (ineffective)

    Drinking Lots of water (ineffective) Made things worse

    Exclusion diet (ineffective) Some foods like cheese, chocolate, spice made my IBS worse but exclusion of all the culprits did not resolve matters.

    Anti Spasmodic (ineffective) Lots of different brands but all useless

    Imodium (ineffective) Helped a little with the diarrhea but certainly not the cramps

    Tri Cyclic Anti Depressant (ineffective) Has a drying up effective at first but quickly runs out

    Hypnotherapy (ineffective) Very insightful and relaxing but not enough by itself

    At this point the consultant G.I specialist had run out of ideas and I was left to suffer on my own.

    Having done countless hundreds of hours of research I came across the answer. In Islam we believe that for every single disease God has made a cure so go seek it.

    These are my opinions on IBS-D;

    IBS-D will not kill you, it can easily be treated and there is nothing seriously wrong with you

    IBS-D Is a functional disorder which is caused 99% by stress be it conscious or subconscious

    IBS-D can only ever be treated by dealing with the cause behind the problem and not the problem itself

    IBS-D affects people generally in the Western world where the 24/7 lifestyle and pressures of society cause people to be stressed out beyond limits and this is often brushed off as mild anxiety or depression.

    So here is the magic bullet you have all been waiting for that worked for me and if my concept is correct should work 100% without fail for genuine IBS-D sufferers.

    First accept that you have IBS-D because you are under pressure consciously or subconsciously and this is your body’s way of warning you that enough is enough.

    I spoke to my G.P and asked for Venlafaxine XL which is an SNRI antidepressant. I choose this specifically because it had constipation as one of its side effects; it was a powerful antidepressant and reduced visceral hypersensitivity.

    Within 6 months at 150mg a day I had completely 100% recovered from any symptoms of IBS-D.

    So how did it work? It is simple; the vicious cycle of stress, followed by cramps followed by diarrhea was broken. I no longer worried every time I went out if I had been food poisoned or where the nearest toilet was. It just let me get on with life without thinking about IBS and soon I was able just stop worrying about IBS and that is it.

    Every single person reacts differently to different antidepressants so try them and see which one works best for you. Whilst you are on them you could try using hypnotherapy to make you understand that if you take the stress away then you break the cycle. It’s your thoughts that control your bowels. Controlling your thoughts will help control you’re IBS but as I said before hypnotherapy is ineffective on its own.

    The only other drug that I have used when coming off Venlafaxine was a benzodiazepine called Alprazolem, brand name XANAX. In the UK this is not prescribed on the NHS so you will have to get it by private prescription. This drug can be addictive but if you have good self control it is an excellent drug to use on a controlled as needed basis. One tablet of 0.5 mg and I would be saying what IBS? You have to be very very careful not to increase your dose or develop a habit for this drug. You should also know it can develop tolerance and so you will then need to start increasing your does. Use it like it is supposed to be used as a treatment for IBS and not recreationally for you pleasure and you will have no problem.

    Finally I’d like to conclude by saying that if I didn’t have God in my life I probably would have given up long ago. Now I have my life back and am free from IBS-D. God always gave me hope so never give up the search for treatment and treatment starts with knowledge of your condition. So don’t make the mistakes I made and loose ten years of your life before realising that we are all human and we all have breaking points. If you have gone past that breaking point your body will tell you one way or another so listen to your body.

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    Source by Jordan James Sinclair

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  • Top 5 Frugal Living Ideas to Save Money for Emergencies

    Top 5 Frugal Living Ideas to Save Money for Emergencies

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    Are you looking for ways to live frugally and save money? Frugal living means being resourceful and not spending more than required. In short, it implies that you are a careful spender and stay content living with less to save money for emergencies!

    Benefits of Frugal Living

    Practicing frugal living cannot only save you a lot of money but also help you in many other things, including:

    • Fast debt repayment
    • No paycheck to paycheck living
    • Safe early retirement
    • Fulfillment of dream vacation goals

    Tips for Frugal Living

    Here is a list of frugal living tips that will help you do away with some of the less significant things in life to save money for emergencies:

    1. Budget Your Finances: Having an effective budget is crucial if you want to achieve financial freedom. Know where your money is going and restrict where you are spending unnecessarily. Moreover, you cannot decrease your spending if you are clueless about your income and expenses! Therefore, creating a budget will reveal everything you need to know to cut back from your costs significantly!
    2. Learn to Appreciate Frugal Living: Being frugal helps you to take a look at your spending habits and reevaluate them. Previously you might have bought something that you thought you needed, but in reality, it’s not of any benefit and value at all to you. When you start to get rid of these unnecessary and expensive spending, you can learn to appreciate a more modest way of living.
    3. Quit Expensive and Unhealthy Habits: You should consider quitting expensive and unhealthy habits such as consumption of fast food, drinking excessive alcohol, smoking cigarettes, and more. These habits can be okay when done in moderation, but indulging too much in these unhealthy activities can be harmful.
    4. Save Money for Emergencies: According to a Bankrate report, 26% of Americans have no emergency fund at all. Everyone should have an emergency fund because it’s one of the best ways to prepare for any future financial crisis. Having an emergency fund can help you manage tough situations like loss of a job or an unexpected expense.
    5. Avoid Debt Wherever Possible: One of the great tips for frugal living is to avert any debt, which can be accomplished by purposely maintaining an emergency fund. Another tip is to utilize materials without owning them, like borrowing them from friends or using trading services. Make sure to think through your options to avoid piling up credit card debt for unnecessary purchases.

    Conclusion

    The above tips can help you begin your own frugal living journey. However, the first step towards your frugal living journey is to become debt-free. Also, securing a cash cushion accessible during emergencies will help get you to financial freedom.

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    Source by R. Williams

    Views: 0

  • Advanced Marketing Tips to Be a Successful Affiliate

    Advanced Marketing Tips to Be a Successful Affiliate

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    Your continued dedication and attention is required when pursuing affiliate marketing. You will find helpful tips on how to reach your customers once you join an affiliate program. If you use tools, such as email marketing, they will help you develop a rapport with your customers. This will also ensure that you reach a large number of potential customers, so do your research and make it count.

    See how companies track outside orders (not on their site) before choosing an affiliate program. If you are generating sales to that company you will lose out on lots of commission.

    When taking a chance on affiliate marketing, take the time to locate affiliates that can offer you the types of products and services that you are interested in promoting. You will gain many different income sources if you connect with a large number of affiliate networks. Research affiliates so you are comfortable with.

    Be sure to use email marketing to gain advantages in your Internet marketing endeavors. Make sure you give each customer an option to be added to your email contact list every time you process an order. Signing up should be as painless as you can make it for your customers; do not pester them for anything besides their email address and their name. Tell your customers how often they would get emails from you upon signing up. You should send emails whenever you want to notify customers about product updates or new products. They are also great ways to provide answers to common questions and other pertinent information. Use automated email software that will personalize them for each recipient. Send out seasonal discounts and the occasional thank-you message for your existing customers. If you'd like to attract more subscribers, let visitors on your site know about the great deals only your email subscribers can access. Ask your customers for feedback, and give them a special offer for telling you how they feel about your services.

    You should submit your affiliates all the time. Getting rid of poor performing affiliates gives you a chance to make more room for better-paying advertisers.

    If you're starting out in affiliate marketing, you need to do some research and sign up with the affiliates that can provide you with the types of products and services you plan on selling. You can diversify your income sources if you connect with a wide range of affiliate networks. Research affiliates and only accept the ones you can be comfortable with them before accepting them.

    You may want to market things that are considered to be the hottest products. You want to have good quality products; remember that popularity does not necessarily equate to quality. You only raise the level of competition when you decide to get involved with highly sought after items. You may not possibly profit.

    Try to customize the ways in which you keep in touch with your target audience. Remember that different people respond to different things, and keep your marketing campaign diverse to address all of those differences. Some are more comfortable receiving newsletters via email while others enjoy using social media. Try to think about the demographic that you are attending. Take your competition into consideration when you are trying to keep an edge. Research their business from a consumer's perspective. You should always be on the lookout for new approaches to increase your advertising success.

    Many affiliate marketers put too hard to attain a "super" affiliate status. They try to juggle too many products and end up dropping them all. Keep in mind that maximum results you can achieve. You must put in a lot of time and find a marketing approach that works for you.

    You will want to find an affiliate that has a lot of different options when it comes to getting your payments.

    You should try your hand at secret links. There are certain ways you can embed affiliate links into your text for affiliates without being obnoxious or blatant about it. Be transparent about them if you use links and take advantage of their use. Make sure they understand the context of the text link so you won't surprise them.

    Be creative with your affiliate marketing efforts. Always try to keep base with your previous customers as you look for new leads. Follow these tips and develop your own strategies.

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    Source by Cameron Nyack

    Views: 0

  • How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

    How Online Digital Marketing Course Can Help You Shape Your Career in Marketing?

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    Introduction to Digital Marketing
    A good hold on digital technology has become vital in the marketing industry like never before. And with the ever-rising use of digital platforms for promoting your products and services, demand for professionals with strong holds on these techniques and strategies has also increased. People have started spending as much as twice the time on the internet as they used to a few years back. And with this, online shopping has surpassed the offline shopping statistics.

    Marketing is all about interacting with the right audience at the right time at the right place and as most people remain online for most of the time, it has become the obvious place to connect with them. Next is the strategy to explain your plans to them in the most effective manner to convert them into customers. Digital marketing, collectively refers to all the efforts made to leverage potential customers on digital platforms like Google search, emailing, social media and websites etc.

    Why digital marketing is so successful?

    • Increases traffic on websites
    • Helps in generating leads
    • Helps in brand building
    • Improves the ranking of the search engine
    • Helps in improving internal communication
    • Helps in providing better customer services
    • Helps in understanding the ever-changing demands and expectations of people.

    What are you taught in Digital marketing course?

    • Search engine optimization (SEO): It is a process of attracting traffic from free and natural search results on a search engine such as Google, Yahoo or Bing by ensuring that your website appears high on the list of results shown by the search engine.
    • Web Analytics: The process of collecting, measuring, analyzing, and reporting the web data in order to understand the web usage behavior of people.
    • Email marketing: Every commercial message sent to a group of existing or potential customer is email marketing.
    • Pay per click (PPC) marketing: In this model an advertiser pays a certain fee to a website owner each time his advertisement on that site is clicked.
    • Social media marketing: Using social media platforms like Facebook, Twitter, Instagram, YouTube, etc. to promote your product is social media marketing.

    The above listed are only some of the components of a marketing course and along with that interactive session with industry experts, doubt clearing sessions, practical assignments and surveys are conducted from time to time.

    A well designed Online Marketing course should be able to give one an opportunity to discover various tactical ways as to how modern business houses are making high profits using digital marketing. Thorough case studies help in understanding better implementation and gives a cutting-edge insight into the latest developments. It should also be giving you an opportunity to interact and learn from industry experts.

    Why you should opt for an online course in digital marketing
    Gone are the days where you could afford to stick to the conventional marketing strategies and ignore digital marketing. The scenario has changed and whether or not you are planning a career in the marketing industry, you cannot deny the fact that everyone today has become a digital marketer by posting updates, pictures and videos on Facebook, Instagram, and YouTube etc. An online digital marketing course gives you an opportunity to get enrolled in the best program across the globe.

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    Source by Shalini M

    Views: 0

  • Senior Residential Living: A New Age Abode for Elders

    Senior Residential Living: A New Age Abode for Elders

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    Over the years, senior citizen living has changed tremendously and that’s a piece of good news. Earlier, senior citizens did not have many options. However, in the current scenario, there are abundant assisted living options for senior citizens. The trick is to choose the right one. For today’s people of high age-band, retirement means freedom.

    Here are some of the specific things which modern-day elderly look forward to:

    • Social Interaction – Elderly love those senior living communities which keep them in close contact with other people of their age-groups. They also want to attend those events and activities which encourage social interaction. Thanks to modern technology, now seniors can stay in touch with their families through text messages, video chat sessions and other technology-driven platforms.

    • True Freedom – Today’s senior living communities revolve around the idea of choices. It means elders want to make a pick between various levels of care, residential amenities, dining options and much more. Today’s seniors want to have full control over their lives and so senior living communities are constantly adding more options to their list.

    Now let’s have a look at some of the amenities of senior active living communities:

    1. Activities – Today’s senior living communities in India are doing everything to keep their residents both entertained and engaged. These homes organise different events, games, trips, hobby classes, and much more, to entertain their guests.

    2. Social Dining – Whether it is a tea with the other residents in the morning or a happy hour in the afternoon, these senior communities offer plenty of social dining options to their residents. As a result, their residents always stay connected with society and never feel alone. Also, most of the modern-day seniors want to go beyond the typical buffet system. Senior citizen residential communities are quick to understand their needs and thus, offer top-notch quality dining options to their residents with gourmet chefs.

    3. Outings – It is now typical for lifestyle communities for seniors to offer outings to interesting destinations like theatres, sports, museums, etc. Such outings not only help elderly to break the monotony but also keep them energetic.

    4. Laundry and other maintenance services– Since seniors value independence, most senior housing communities offer laundry, house cleaning and other home maintenance services. After all, after working hard throughout their lives, no one wants to worry about all this stuff now.

    5. Fitness – Staying healthy is a priority of modern-day senior citizens. They look for senior housing communities that take care of their health by offering different fitness facilities. As a result, senior communities are embedded with facilities like swimming pool, treadmills, walking paths, etc.

  • Fortunately, modern-day seniors have lots of options when it comes to choosing the right senior living community. Moreover, today’s senior active living communities also offer customised options to their residents to make their golden years the most beautiful part of their lives.

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    Source by Sudhir Kumar Singh

    Views: 0

  • New Book Offers Daily Lessons for Developing Entrepreneurial Mindset

    New Book Offers Daily Lessons for Developing Entrepreneurial Mindset

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    In The Entrepreneurial Way, Jacob Busani takes readers on a one-month journey through the world of entrepreneurship. Each chapter is to be read on a different day over the course of thirty days, and each day is devoted to a different topic relevant to being an entrepreneur. The book is intended for the busy person who may only have five or ten minutes a day to read, so each chapter is only a few pages long, but it brings a topic to the forefront of the reader’s mind, offers inspirational quotes to support the topic, and then a series of exercise questions so the reader can take action on that day’s topic.

    The book opens with what may be the most important topic of all: Mindset. Busani begins by quoting Henry Ford’s famous saying, “Whether you think you can or you think you can’t, you’re right.” Busani says Ford was absolutely right in this statement. If we wish to be entrepreneurs, we must take control of our minds. We have to believe we can be entrepreneurs and we have to learn to be our own bosses.

    Numerous other topics follow. For example, Day 2 is about Vision. In it, Busani describes the importance of communicating to customers why you do what you do so you can bring the best experience to your customers. Day 8: No Guarantees discusses the importance of working because you are passionate about what you do and you believe in your business. Busani reminds entrepreneurs that, especially in the beginning, 80 percent of what they do they will not be paid for, but those who will only do what they get paid for never get rich. If you put in the time to build your business, eventually you will reap the rewards. One of the most important topics is Day 10: Focus. Here, Busani dismisses the myth of multitasking because it destroys focus and also results in tasks taking more time. He instead tells us to focus on one task at a time if we want to make progress on our goals and manage our time properly. Other daily topics include Day 13: Commitment, Day 15: Procrastination, and Day 25: Leadership, where Busani recommends, “Always say, ‘I want my people to win more than I want them to win for me.’ That’s valuable. There’s a lot of ROI (return on investment) in seeing your people succeed. Sometimes, it means having them leave the company to seek their own passions.”

    Some statements like that last one may be surprising, but as a former manager of a call center and as an entrepreneur myself for a dozen years, I completely agree with Busani. The more you support your employees, the happier and more prosperous everyone will be. Therefore, I appreciate that throughout these pages, Busani offers practical and honest advice, based on experience, that will definitely benefit anyone who embraces it.

    Embracing and applying the material is made easy for readers because each day is followed by a short exercise. The exercises help readers think through what they have learned from that day’s lesson and move forward into taking action to succeed as an entrepreneur. For example Day 20: Finding the Right Mentor asks you to think about in what ways a mentor might help you. Then it asks you to list five mentors in your field and do some research on each of them to see how they might assist you. Day 26: Residual Income asks you to brainstorm ways you could come up with residual income and then outline a plan for doing so. None of the exercises are overly taxing on the brain, but rather, they set the brain to thinking in an entrepreneurial way, and ultimately, the result will be that such thinking will become habitual.

    Finally, each chapter ends with several wonderful inspirational quotes. Yes, Busani quotes famous people like Thomas Jefferson, who said, “I find that the harder I work, the more luck I seem to have” and Mark Twain: “Keep away from small people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you too can become great.” But my two favorite quotes in the book are actually both by Anonymous: “You can’t have a million-dollar dream with a minimum wage work ethic,” and “No matter how busy you are, or how busy you think you are, the work will always be there tomorrow, but your friends might not be.” Yes, work/life balance is also a topic in The Entrepreneurial Way-and one of the most important for entrepreneurs who tend to be workaholics.

    I encourage you to take the journey of The Entrepreneurial Way. Because reading this book and applying its concepts will only take you five or ten minutes per day, your investment will be minimal, but the return on that investment will likely be beyond measure.

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    Source by Tyler Tichelaar

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  • Is Equitable Distribution of Marital and Non-Marital Assets the Same As Equal Distribution?

    Is Equitable Distribution of Marital and Non-Marital Assets the Same As Equal Distribution?

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    No, equitable distribution of marital and non-marital assets is not the same as equal distribution. Equal distribution states, known as community property states include California, Louisiana, New Mexico, Washington, Arizona, Idaho, Nevada, Texas, Wisconsin, and by agreement of both parties, Alaska. All other states distribute marital assets using the term "equitable" which, in legal terms, means "fair" distribution of assets. (Debts are also termed marital and non-marital and will be distributed equally or equitably according to the parties state of residence). The actual fairness of the distribution will depend on if a couple can negotiate their own equitable distribution through the mediation process, required in Florida, for example, or if a judge must use his or her interpretation of what will be fair for each party, particularly when looking into the past for who contributed what to the marriage and into the future for how each party will continue to manage as a single, now responsible for their own welfare.

    Non-marital assets include all property, real and otherwise which a party obtained before the marriage took place. For example property such as a home, high-end furniture or electronics, valuable jewelry, and / or a vehicle, if completely paid for by a party prior to his or her marriage would be termed non-marital and be retained by that party. Also property real or otherwise, if sold during the marriage could provide profit belonging to the owning party to be used at his or her discretion. An inheritance or specific gift can also be termed non-marital. Substantial proof of the pre-marital ownership or post-marital acquisition of all non-marital assets will be required before the actual acceptance of an asset as non-marital.

    Marital assets are all property and items accumulated and / or purchased during the marriage. Monies earned during the marriage are also looked at to determine what each party has contributed to the welfare of the union. It is important to understand that, for example, a woman or man who has stayed home to care for home and children will have their years of non-monetary work be given a value which will compute into dollars when figuring the actual equitable distribution. The lifestyle of the family and how each party will be able to continue following the final judgment will also be a factor when a judge decides the final distribution. Remember, "fair" is the keyword is making an equitable distribution. Length of the marriage, the parties economic situation, contributions to the education or career or the other party, the need to keep an asset such as a business or family heirloom, severe waste of assets during 2 years prior to filing, and the wisdom of retaining the marital home, particularly if minor children are involved are all considerations when determining equitable distribution. A complete list of considerations for equitable distribution of marital assets and debts in the state of Florida can be found in Florida Statute 61.075.

    As can be easily seen, the whole issue of determining marital versus non-marital and equitable distribution involve a whole maze of considerations. An experienced legal professional will be able to help his or her client sort out the many in and outs, as well as help collect the necessary proofs needed. And finally, if you are serious about a dissolution of your marriage, try to the best of your ability to work out your final agreement during your meditation when you and your spouse can determine the equitable distribution for yourselves. A lot of feelings can be hurt when a judge is the one to tell you what you can and cannot keep. Finally, if the equitable distribution decided on during mediation is extremely one-sided a judge can refuse to sign the final order, so be fair, "equitable" and all will benefit.

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    Source by Grant J Gisondo

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