Global Digital Store – Ebooks and Softwares

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Give Away Your Best MLM Success Stories

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Give away your best MLM success stories during special days throughout the year. Sounds crazy but if packaged right and promoted to deal with pain points you could see a boost in business. You can bundle them or change formats of any of them. The best way is to find a mixture of formats and use them in your marketing plan during holidays or other special events. Why should you give them away? Holidays are often cash restrictive. This prevents prospect from spending money on things that may not have a high priority.

MLM success stories can break down walls

If your finding a lot of resistance in your day to day operations. You could offer something special to help gain business, especially if it’s around MLM success stories or events. The stories can make a difference between success and failure. There is a set up to the whole idea. It must have a good promotional length and should be easy to access and the material should be complete. These three areas are important to the execution of your promotional campaign.

The individual MLM success stories can include a variety of themes. You may want to run a single theme if you chose. Single themed stories are aimed at specific areas of a pain point in the person’s life. They can be done in most formats that include videos and eBooks. You can design a themed campaign for them that is separate from a multi themed set. Even though these sets can reach a broader audience that is looking for a generalized picture.

Plan and measure for success for MLM success stories

Plan your MLM success stories campaign carefully. The stories are the end product and are given away for free. This doesn’t mean you can’t link them to an email list. You may be able to link them to a social media follow and like. If you use WordPress, keep an eye out for new tools that can help. The end goal is to drive success in all areas. You could and should like premium content from your freebie in order to create a strong path for the visitors to follow.

Always check your analytics for information regarding to the success and of your campaign. Measure the visits to the bounces and take a snapshot before launching the campaign. This can help you adjust and realign your efforts. Check it at least once a week and take a snapshot often as well. Especially if you are running a quarterly campaign.

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Source by David L. Feinstein

Views: 1

November 12, 2022
Latest Metrics for Small Business Owners to Measure Their SEO Success
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Let's face it – SEO is not easy for any business. It becomes even more complicated when you've limited money, time and resources. According to the latest Cluth Survey "More than 36% of small businesses have already an SEO strategy and rest 23% are planning to develop one."

In order to maintain and develop a long-term SEO strategy, it is important for small business owners to understand the best way to measure their SEO success. As a small business owner if you are looking for ways if your SEO strategy is working, then here are the three SEO success metrics that can be helpful.
1. Traffic Retention
2. Backlink quality
3. Conversion rate
Let's have a look below how these three metrics can help you measuring SEO success.
- Traffic Retention for measuring quality search audiences
Every business wants to draw the attention of quality traffic to their website. Here Google Analytics play a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners to decide the quality of your search traffic. These are – Scroll depth and Bounce Rate.
- While Scroll depth determines how far your visitors scroll down specific web pages. If they scroll down the entire page, it means your audience is keen to read the topic.
- Bounce Rate refers to those searchers who visited a single page of your website but then left your site without browsing other pages.
- Backlink Quality defines the impact of Inbound Links
The quality of a backlink is measured by the total number of links from sites with high Domain Authority. To know the quality of the backlinks used in your site, you need to make sure that these are relevant and endorsed from new domains that can have more impact.

Although you can't control all links coming to your website, you can target the quality of those links via outreach to guest posting. Make sure your targets should include websites that offer domain authority, a new audience, and website relevancy.

3. Conversion Rate Offers Insight about SEO strategy Effectiveness

Conversion rates play a major role to measure small business performance metrics.

It enables you to know how well you are achieving SEO goals, along with the scope of success.

SEO success largely depends on generating many leads as possible. The conversion rate is the total number of website visitors who are becoming your potential clients. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

Wrapping the post

Every business needs context and time to measure and earn SEO success. By understanding the right metrics for measuring SEO success, you will surely lead the race and become a winner.

@page {margin: 2cm}
p {margin-bottom: 0.25cm; direction: ltr; color: # 00000a; line-height: 120%; text-align: left; orphans: 2; widows: 2}
p.western {"Liberation Serif", serif; font-size: 12pt; so-language: en-IN}
p.cjk {"Noto Sans CJK SC Regular"; font-size: 12pt; so-language: zh-CN}
p.ctl {"FreeSans"; font-size: 12pt; so-language: hi-IN}
a: link {so-language: zxx}

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Source by Triveni Thakur

Views: 0
November 11, 2022
4 Little Understood Tricks to Ending Up Being a Successful Affiliate Online Marketer

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Affiliate marketing company has actually gotten a great deal of buzz in current times due to advances in web innovations and upswing of social networks channels like Facebook, Twitter, LinkedIn and so on

Some affiliate online marketers particularly novices battle to make successfully due to the fact that they do not completely comprehend the service.

WHAT REALLY IS AFFILIATE MARKETING?

Affiliate Marketing is the procedure of making online commissions by promoting product or services. Your commissions are made each time you get a lead (Possible client) or offer items online.The fascinating element of affiliate marketing service is that you can make a lots of cash with a little financial investment.

You can begin the company without items or services of your own, work from house and make passive earnings even while sleeping if you have an efficient system in location.

HOW DOES AFFILIATE MARKETING WORK

Register under the affiliate program of credible business that have important services and products.

Get your custom-made affiliate tracking link for each item you choose to promote online.

Select the ideal traffic source to utilize in promoting the item.

Select the specific niche items to concentrate on.

Pick the marketing method to utilize I.e Blogging, video or social networks marketing.

4 MAJOR WINNING STRATEGIES TO BOOST YOUR REVENUES ONLINE

Concentrate on a single specific niche at a time

This allows you to quickly encourage your consumers to purchase your items. This will enable you to find out and obtain brand-new selling techniques that will increase your sales and increase your revenues.

Select traffic sources

It is suggested to concentrate on 2 traffic sources at a time. I will advise concentrating on one online search engine and one social networks traffic at a time. This allows you to appropriately track and enhance projects released on each platform consequently optimizing your revenues per product.The trick of incredibly affiliates is their capability to concentrate on a traffic source, screening and tracking projects efficiently.

Test marketing technique to utilize

You can never ever understand if either blogging, social networks or video marketing will be most rewarding till you evaluate marketing techniques such as:

Track the data/results received from each of the approaches then you concentrate on the technique that produces the best earnings.

Video marketing; You can make a video explaining the functions of the item then you publish it on YouTube for individuals to view.

Blogging: You can compose a post utilizing well research study keywords for SEO. This attracts your customers to your blog site and triggers them to decide.

Social Network Marketing: This is the commonest and the simplest approach particularly for novices. Facebook is a great platform since it has great deals of groups/forums where you can discover individuals who have an interest in your services and product. You can quickly send them a pal demand and pitch your items to them.

Select the traffic type

Paid traffic includes utilizing Pay per click or Pay per view marketing on online search engine and social networks platforms. This technique is much faster, related to increased conversion and earnings due to the fact that it enables you to target your customers particularly based upon interests and other functions.

The traffic type can either be totally free or paid traffic.

Complimentary traffic includes SEO, social networks groups, and short article marketing. The downside of this technique is that it does not permit you to target your customer based upon their interests and demographics.

Learn more about how to become a successful affiliate marketer.

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Source by Juan C Ruiz

Views: 0

November 11, 2022
Problems Encountered by Nigerian Entrepreneur and Possible Solutions

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The success enjoyed by most industrialized countries can be attributed to the role played by technological innovation and entrepreneurship, both of which continue to drive their economies today. These two factors are seen as key components for the industrialization and development of African countries. The Nigerian government has recognized this fact and has taken measures aimed at promoting and cultivating the entrepreneurial culture in our country. Through the Nigerian Investing Commission (NIC), our government has in the past introduced a policy that required university students regardless of their area of study to take courses in entrepreneurship. While our government is putting extra effort in promoting entrepreneurship in Nigeria, there are still a number of problems that a Nigerian Entrepreneur faces. Below are some of the problems encountered and possible solutions.

* Diversifying the Economy

Though our country’s economy has over the last couple of decades relied heavily on its oil production, we must find ways to diversify our economy and avoid the over reliance on oil. Like other developing countries, Nigeria is facing an increase in its unemployment rate that is now at 6 % and is on the increase, with many graduates finding it hard to get jobs while most of those who get jobs are underemployed. This coupled with the global financial crisis in which massive numbers of employees are being laid off; entrepreneurship is seen as an essential key if we want our country to achieve its ambition of being an industrialized nation by the year 2020.

* Unfriendly Business Climate

Being an entrepreneur in Nigeria requires great determination as practicing and potential business owners are faced with countless challenges. Nigerian’s business climate should be made welcoming to those in the Micro, Small and Medium Enterprises (MSMEs). The role played by these MSMEs should not be underestimated since majority of the thriving businesses fall in this category and for us to achieve our goals, adequate attention and support must be directed towards these institutions. To be able to help and protect entrepreneurs, we must first have a clear idea of the challenges facing our entrepreneurs in their pursuit of making Nigeria a prosperous country.

* Lack of Credit Facilities

Potential Nigeria entrepreneurs go through many hardships when trying to access credit for their businesses. Though there is a wide range of financial institutions that offer business loans, they usually charge high interest rates deterring aspiring entrepreneurs. For instance, major banks have pegged their lending rates to as much a 28% deterring potential entrepreneurs who are mostly low income earners. Other obstacles faced by our entrepreneurs include severe collateral conditions set by banks and other lending institutions. Though our government through the Central Bank and the Banker’s Committee came up with guidelines requiring banks to set aside 10% of their profits for funding MSMEs, majority of these banks have been reluctant to do so. This has led to the emergence of micro-finance institutions which though helpful are not sufficient for meeting the financial requirements.

* Multiple Taxation

One other sensitive challenge that is encountered by majority of Nigerian entrepreneurs is multiple taxation. Although we have a responsibility of funding the government through paying taxes, most of the taxes charged on entrepreneurs are not lawful and have the effect of increasing the cost of doing business. Although Nigeria’s Companies Income Tax Act (CITA) has approved only 39 taxes and levies, there are over 500 various levies and taxes that are imposed by state and local government agents. These taxes are questionable and in the case where they are genuine, they are mostly duplicated and this has the effect of increasing the cost of doing business.

* Poor State of the Country’s Infrastructure

The state of our infrastructure can be deemed to be a nightmare to both entrepreneurs and the rest of the country’s population. With the existing infrastructure deteriorating and in some places it is non-existent; the cost of doing business has tremendously gone up. The state of the country’s road network makes it hard for entrepreneurs in the agricultural sector to transport harvested produce from farms to processing factories. According to a report released by the World Bank, Nigeria’s pace of socioeconomic development and growth is way below what we can achieve. This is mostly because of the erratic supply of electricity which has negatively affected many businesses. The outcome of power problems has prompted entrepreneurs to generate power through expensive ways that have in turn increased their production costs and made their products uncompetitive due to high prices. Our government should put policies in place to perk up Nigeria’s infrastructure so as to promote successful entrepreneurship.

* Failure to Adapt to the Changing Business Environment

Majority of those who venture into MSMEs (Micro, Small and Medium Enterprises) do so because of their need to make money and in almost all cases, such entrepreneurs lack relevant and adequate information about the businesses they engage in. In the event where problems arise, most of these business owners lack sufficient problem solving skills and in the end they find it hard to survive. With the telecommunications sector having grown by about 206.5 % between 2002 and 2004 and is continually expanding, Nigeria has become one of the fastest growing ICT market not only in Africa but also worldwide. This presents a challenge to entrepreneurs who have not embraced technology, and who are now finding it hard to remain relevant in the competitive business environment. For existing and potential MSMEs to survive and be relevant, we must adapt to the changing business environment and embrace technology.

* Addressing the Challenges

Solving the problems encountered requires a combined effort by both the entrepreneur and all concerned stakeholders. As Small and medium business owners, we need to increase our knowledge and skills of the market by acquiring relevant and up to date education particularly in your area of business. Our entrepreneurs need to collect information about their target market by seeking help from consultants and professionals who have experience in the particular market.

One strategy that can be used by our small and medium entrepreneurs to remain relevant and competitive in today’s market is to come up with fresh and creative ideas of doing business. Due to the increase in technology, business is fast changing, thus our MSMEs need to constantly re-invent the way they do business.

There is a great need of creating a strong link between MSMEs and supporting institutions if Nigeria is to fully benefit from such businesses. Though some financial institutions are still reluctant to provide financial assistance to MSMEs, there are some that give out loans at reasonable rates provided the business sounds viable. The key challenge is for our entrepreneurs to prepare sound business proposals. For our country to achieve its goals and stop relying on oil alone, we need to focus much attention needs on the private sector and our government must create a conducive atmosphere for such businesses to thrive and drive the country towards economic prosperity.

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Source by Peter O Osalor

Views: 0

November 9, 2022
Premium Email Marketing Tools For Business

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Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let's take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don't get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It's not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

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Source by Anjali Shukla

Views: 0

July 30, 2022
10 Proven Ways to Make Money With Your Own Blog

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A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following ‘how-to’ manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.

1. Google AdSense

Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

2. Amazon Associates

Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

3. eBooks

eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

4. Sponsored Content

Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

5. Contextual Ads

This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

6. Banner Ads

This is an advertisement that appears on a webpage in the form of a column, bar or box. The major function of a banner ad is to promote a brand or, even more importantly get visitors from the host site to advertise on its advertiser’s website. The major function of a banner is to add traffic to your site and through that, you can seal your marketing deal. The more the traffic to your blog, the better. High traffic means high income.

7. Online Courses

When talking about an online course it’s essentially a method of selling what you know. It can be your skill, or any form of art, such as teaching people how to play guitar, how to bake bread or how to use a specific software. With your blog, you can sell your online course very easily. The course can be learned by many people across the globe increasing traffic to your website. Through this, you are able to make a lot of money on your blog.

8. Promote Paid Webinar or Live Event

Promotion of paid webinar basically refers to promoting a web conference, online meeting or a presentation that is held online. Live events are always advantageous to both the attendees and presenters. One consideration when it comes to promoting live events is the target audience. Through the promotion of webinar paid events, you generate traffic to your blog hence ending up being paid by your advertiser.

9. Get Paid to Write Reviews

A number of brands hire people to write reviews about them and their products. In addition to that, you always have to be honest in proving both the positive and negative reviews. Importantly, through other freelancing platforms, you can also get jobs of writing reviews for different brands. This can actually earn you good money if you are consistent in your work. All you need is to equip yourself with the proper tips.

10. Consulting Service

Consulting services basically refer to professional practices that offer expert advice within a particular field. There are many areas where you can specialize and offer advice in as much as your blog is concerned. Making money through consultancy services starts by first inventing your experience and skills. With your skill and experience, you can always earn money per project basis. Use your blog to advertise you’re services and you will earn good money through consultancy.

Conclusion

With the above-discussed ways, it’s undoubtedly obvious to see ways that will earn good money from your blog. All you need is to manage, maintain and, take advantage of various opportunities to generate money from your blog.

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Source by Bob Tom

Views: 0

July 29, 2022
How Transparent Do You Need To Be When Promoting Affiliate Products?

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If you promote affiliate products, this means that you promote someone else’s products and they give you a commission for each sale. There are many rules and regulations you must follow in order to practice affiliate marketing properly. The truth is, the more transparent you are, the better.

One thing to remember is that being transparent in business is beneficial to everyone. Letting people know that your link to that helpful product is an affiliate product promotes trust. Giving the link without telling may not seem like a problem, but some people do get upset about that and feel as if they were lied to.By law you are required to:

Provide Contact Information

You cannot hide behind your computer and not be who you really are in today’s online world, and you shouldn’t want to. You’re there to serve your audience and customers and they need to get in contact with you. Provide easy to find contact information in as many ways as you can afford.

Provide On-Page Disclosure

Every visitor that comes to your page should have the opportunity to read that you earn money via affiliate links and product promotion. That means that on any page you sell a product, you should include the disclosure. You can find a plugin to help with this, or use shortcode if you use WordPress.

A Policy Page

Create a whole page devoted to explaining all your policies so that any website visitors can look at that page to find out the nature of your business. You should address all partnerships, how things are fulfilled, communication, and so forth. For example, your customers should know that if they buy something from a link, they should seek customer service for that product with the place they purchased from – but that you still want to know if they have more problems.

Other Useful Data

The fact is, any data you can provide makes you more transparent. It also makes your audience’s experience feel safer and makes them more comfortable. For example, include testimonials, recommendations, short reports and so forth about the products you are recommending. Anything you think will help build trust and make you more transparent to your audience you should do.

But, even if it was not a matter of law, transparency really builds that know, like, and trust factor that everyone wants so badly. When you tell people that you are making money promoting something, it does not take away from the fact that you’re selling something that solves their problem.

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Source by Jon Allo

Views: 0

July 29, 2022
MLM Success Stories and Facebook Pages

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If you're not sharing your MLM success stories to your Facebook pages by now, you're missing out on lost opportunities. Your success can inspire prospects and help them take action. Facebook is another tool to connect with your prospects and help them learn more about you and your business. It is not the perfect tool, but one that should not be ignored by MLM businesses. While there is competition there, just like anywhere else, the effort and time you devote to your social pages can pay off in the long run.

Sharing Your MLM Success Stories to Facebook

Facebook pages is a great ground to share your MLM success stories. There are a couple of options to present them to your audience. One way is through text, graphics, images, audio and even video. You can use a combination to help reach further into the world of Facebook. Don't feel limited to one content format. Some people respond better to videos and some to graphics and text. A blend can help you achieve better results as you post your content. Watch for interaction from your audience and adjust your plan of action. If you feel like images and text are working better than videos, then switch to that format.

A consistent schedule is important for social media, especially for pages on Facebook. Your MLM success stories should be posted on a regular schedule. This means figuring out how often you want to share your stories, what and in what format to share them in. If you're unsure on how to proceed, try once a week with no more than two stories. Now you just need to figure out the format. Once you get data back, you can make changes to the sharing plan.

Linking from your MLM success stories to critical pages

Your MLM success stories are bait to draw in prospects to your website. Make sure that you add the right link to each story. All of your content that you share should point back to your pages of one type or another. It's a free form of advertising. Many out there are not adding links and wonder why they lack traffic and success. Be careful not to add too many links either, use only one link per story that you're sharing. This will make it easier for your prospects and for you to track data from. You can change the links out later, if need be.

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Source by David L. Feinstein

Views: 0

July 28, 2022
The 2 Fatal Mistakes Online Business Owners Make With Customer Service

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Customer service can make or break your business, and that couldn’t be more true when it comes to an eCommerce business in particular. When someone comes to your website to make a purchase, you have to realize that they are choosing you over thousands of other stores on the web.

What are you going to do to not only close the deal, but make sure they are satisfied after the delivery?

Having excellent customer service will be key, but you have to avoid these two common mistakes to make sure you can keep your new customer coming back time and time again.

1. Not Being Accessible

People have issues trusting stores on the internet these days. With so many scams out there, you have to show that your company is a trustworthy source for whatever it is you happen to be selling. One of the ways you can do that is by making your customer service department very accessible.

This doesn’t just mean listing a phone number in the header, which instantly adds credibility, it also means having other options that you can be reached through, like live chat, email, and even social media. By making yourself accessible, you give people reassurance that you’ll be there should any problems arise with their order.

And, in today’s world where a lot of people don’t have the time to speak on the phone, live chat is definitely the way to go in most situations. Have a chat box automatically pop up on the website so people can get in touch with you without searching for a hidden “Contact Us” link.

2. Not Following Up

The second biggest mistake an online business can make when it comes to customer service is not following up with buyers after they have made a purchase. You should invest in an email list and autoresponder to make sure that every customer is emailed a “thank you” for their purchase email, a delivery confirmation, and then a follow-up email a few days later to see if they like what they are getting.

This follow-up email is also the ideal time to ask for a review, which can help boost your reputation even more. If they happen to be unsatisfied with the product, you greatly reduce the risk of chargebacks or returns just by offering to make it right for them up-front. Instead, you might be able to settle with store credit or an exchange.

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Source by Jon Allo

Views: 0

July 27, 2022
Entrepreneurship and Innovation: The Inconvenient Truth

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Entrepreneurship and innovation: The popular belief

Entrepreneurs are widely believed to be the agents behind economic growth and innovation. They are, we are told, the movers and shakers who create new industries, unseat current leaders from their thrones, and open new frontiers for everyone. Popular culture tirelessly propagates one success story after another – from Facebook's Mark Zuckerberg, who was glorified in "The Social Network" movie, to Tesla's Elon Musk, an immigrant who became a household name, to Google's Sergey Brin, whose internet search engine name has officially become a verb in English.

So persuasive is the narrative of the entrepreneurial technological prowess and success, that many countries – including developing countries that feel they are lagging behind – develop comprehensive policies to support and promote entrepreneurship and even set aside sizeable funds to invest in startups via government-run venture capital programs. But is this fascination with and belief in entrepreneurs justified? How likely are entrepreneurs to push the technological frontier and bring about the kind of change that governments want? Entrepreneurship Professor Sergey Anokhin from Kent State University says the hard evidence is far less convincing than the popular culture makes you believe.

The dark side of entrepreneurship

In a study of 35 countries over a 7-year period, Professor Anokhin from Kent State and Professor Joakim Wincent from Sweden's Lulea University of Technology show that there is no universally positive relationship between entrepreneurship and innovation. While for the world's leading economies such as the United States the positive link between startup rates and innovation may be true, for the developing economies the relationship is actually negative. Such countries are more likely to see innovation championed by the existing companies, not startups. With few exceptions, entrepreneurs there pursue opportunities of a different kind that are based on imitation and dissemination of others' ideas, and are not equipped to produce truly advanced "grand" innovations. On average, startups are less efficient than existing firms. Accordingly, if local governments support entrepreneurship, economic effectiveness may suffer, and innovation is less likely to occur. In fact, successful technological development in emerging economies is often associated with an aggressive entrepreneurial behavior of large corporations, not individual entrepreneurs. Such is the case, for instance, of South Korea with its chaebols .

The figure below shows the vastly different impact of startup rates on innovation and technological development (as measured by patent applications) across countries. Only rich countries can expect more entrepreneurship to result in more innovation, says Dr. Anokhin. For the lesser developed countries, as the plot demonstrates, an increase in startup rates will only lead to less, not more innovative activities. The problem, according to Sergey Anokhin, is that developing countries often look up to the leading economies when trying to design their own policies. Moreover, quite naturally, the very textbooks that the students across the world use, are written by the scholars from the world's leading countries, and do not take developing economies' context into account. Taken together, it often locks policy makers in assuming the relationship between entrepreneurship and innovation that will not hold in their particular parts of the world. The pro-entrepreneurship policies will not bring about the effects expected, and the limited resources will be wasted to support activities that are largely detrimental.

What it all means

It is time to recognize that the relationship between entrepreneurship and innovation varies across countries, says Professor Anokhin. That is why World Economic Forum's Global Agenda Council for Fostering Entrepreneurship explicitly acknowledges that Silicon Valley success stories do not necessarily resonate in other parts of the world. Broad-strokes policies that aim at fostering entrepreneurship to boost country innovativeness may well be misguided. A contingency approach that takes regional specifics into account should be employed instead.

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Source by Sergey Ahmetov

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July 27, 2022