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  • Improve Dental Health by Eating the Right Foods

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    How are Tooth Cavities Caused?

    Eating right can help prevent the two most common dental problems that people typically struggle with: Cavities and gum disease. Tooth decay (that eventually leads to cavities) is caused by accumulation of bacteria in the mouth. This bacteria comes from the food you eat and acts on the sugars contained in food (this is why sugary foods are not good for teeth).

    The acid produced slowly eats away at your tooth enamel and then the internal part of the tooth called the dentine. Finally, over a time, the tooth gets ‘eaten away’ by acid and chips off, leaving behind a hole or cavity. Cavities are often hotbeds for bacterial infection and can lead to severe tooth ache.

    Moreover, bacteria from the mouth may enter your body through the saliva or the bloodstream leading to other health problems.

    What is the Relationship between Food and Dental Health?

    A balanced diet gives the body the right amount of nutrients. Nutrients help the body revitalize its immune system and this in turn boosts resistance to dental diseases.

    Calcium helps build teeth and the jaw. A person who eats a diet poor in calcium is more likely to develop dental problems. To help the body absorb the calcium, the diet should contain adequate amounts of vitamin D. Lack of vitamin D in the diet can lead to dry mouth, burning sensations and a bitter taste in the mouth.

    Iron is also necessary for nourishment of blood vessels in the mouth. Deficiency in iron may lead to ulcerated sores and inflammation of the tongue. Vitamin C also helps in absorption of iron.

    Adequate amounts of Vitamin B2, B12 (riboflavin)and B3 (niacin) can prevent bad breath and ulcers. So your diet should ideally contain all these nutrients. eating the right foods can stave off dental problems and reverse tooth decay.

    Which Foods are Good for Dental Health?

    The following foods are good for improving dental health:

    • Milk, yoghurt, cheese, oysters, beans – These contain calcium and phosphates that help re-mineralize teeth and also strengthen gums
    • Nuts, bran, red meat, liver – These foods contain high levels of iron
    • Pasta, spinach, chicken, fish, almonds – These are concentrated sources of vitamin B2, B12 and B3
    • Pears, sweet potatoes, red peppers, Kiwi fruit and oranges are great sources of vitamin C
    • Celery stimulates the salivary glands leading to production of saliva. Saliva dilutes concentration of bacteria. Celery also acts as a natural floss and cleans between teeth
    • Raisins are excellent sources of oleanolic acid that discourages the growth of oral bacteria
    • Onions have a strong antibacterial action due to the sulphurous compounds they produce. They are best when eaten fresh and raw.

    Which Foods are bad for Dental Health?

    It’s advisable to curb intake of the following foods:

    Carbonated Soft Drinks: Soft drinks, canned iced teas and diet colas all contain flavor enhancers. Although diet sodas contain much less sugar than their conventional counterparts, they contain tooth-enamel eroding acids, namely phosphoric acid and citric acid.

    Alcohol: Feeling dry-mouthed after last night’s party? That’s the alcohol working to dry up salivary secretions. Ensure that your mouth is protected from excessive dryness by using rehydrating rinses or simply by drinking a lot of water.

    Candy bars, lollipops and toffee bars: Any sweet that involves prolonged sucking and chewing is bad for teeth. This is not just related to the sugar content (although that’s bad too). The longer the sugar stays in the mouth, the worse it is for your teeth – the bacteria get to metabolize the sugars for a longer time.

    Summary

    To put it in a nutshell, take care to avoid acidic and sweet foods. If you want to drink orange or grape juice, suck it through a straw and swallow it straight down the throat. Swishing it around the mouth is more likely to give your teeth an unwanted acid bath.

    As a precaution, rinse your mouth with clean water after drinking or eating sugary or acidic foods. This helps get rid of the acid deposit on the teeth and prevents tooth decay.

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    Source by Nirupama N Raghavan

    Views: 0

  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

    Views: 0

  • Multi Level Marketing System – Become The Hunted Instead Of The Hunter

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    One of the few best multi level marketing system that’s making quite the buzz in the industry today is the idea of becoming the authority. Creating an image of being an expert, and expect people to follow you instead of you looking for them. This idea is known as attraction marketing, or more popularly branded as magnetic sponsoring. Your aim is to become a magnet, thus, you become the hunted and no longer the hunter.

    But how do you do this, and why is it so effective? The beauty of attraction marketing is all about saying the right words, and doing the right thing. It’s pulling people in instead of them running away from you. All it takes is for you to be creative enough and be highly motivated, because if you are and you can, you’ll be able to implement a variety of ways to generate leads even while you’re at sleep. Like how it is described: magnetic sponsoring is the total opposite of the traditional failed market method most marketers are still doing today. You have to stop forcing or pitching your sales on prospects who most of the time may have little or no interest at what you have to say. Rather, target those who actually need you, because that’s who’ll be following you and soon may even be converted as your downline in the future.

    How do you become the hunted? The answer is quite effortless, become an expert. Transform yourself into a brand. How do you do this? By sharing what you know. Your expertise is what will attract other like minded people to you. State the problem, and then solve it for them. In the end, you become their guru, and then from there on you can easily lead them to where you want them to go. And where they are going is where your sales or your target objective is. Whether to recruit, to distribute, or to retail, you can easily do this as long as they need you. As long as you give them what they need, they will come to you. It’s that easy.

    What’s best about this is you’ve probably gone through so many failures about network marketing yourself, so you most certainly have a lot to say. By simply sharing what you’ve gone through, the reviews of the products or software you’ve used is help enough. Those who are interested in what you have mentioned there would soon be piling up asking more and more inquiries about you, about other products, and so on. Then they’ll ask what else you know, what worked, and all that. Can you imagine the possibilities? Of what you can offer them besides the business you’re in? Once you’ve established an image, it’s all but a continuous flow of leads.

    In the end, you become the old you who longs to generate quality leads, but now has possible downline prospects. You owe it to yourself to want to learn more about the other strategies and guide involved in the attraction marketing MLM system, and what other stuff it has in stored for you. It’s all but a few steps more, and then you’ll be on your way to instant unlimited leads in no time.

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    Source by Daegan Smith

    Views: 0

  • Is MLM Dead? Top 5 Reasons Multi-Level Marketing is on Its Way Out!

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    What a simple question to answer. Right? Not a chance. How in the world can a sixty year old business model shrivel up and disappear? The truth of the matter is that Multi-Level Marketing or MLM has its place in society. The problem is, this model is totally antiquainted and just doesn’t deliver as promised. At the beginning, MLM was revolutionary and literally changed the face of business. Due to technology advances and computerization, the limitations that come along with the MLM structure and associated compensation plans, have MLM’s days numbered.

    What does this mean for the companies that have built there businesses around MLM? For now, it means that the the business consultants that are earning a substantial income will continue earning, less and less as their downlines shrink and are not replenished due to more sophisticated and much more lucrative comp plans. This has already begun and will pick up momentum as people get educated about the alternatives.

    So what are the limitations that have MLM begging for mercy? Lets look at the top five reasons that the extinction of Multi-Level Marketing is inevitable.

    1) Expiring Volume- Before computers, all sales had to be calculated and tracked by humans, which means that mistakes and errors occurred. The longer the errors were carried over, the more of an impact they would have as they compounded. This is the reason that volume expires at the end of every month and the counters start at zero again. Obviously computers have been available for at least 20 years, so why do these companies continue to have expiring volume? a better question is, why do new companies continue to use models that have expiring volume? The answer is that companies that predate personal computers can’t change without shortchanging their highest paid affiliates and newer companies that have volume that expires every month should never have started doing things this way. Either way, it makes it very difficult for average people to succeed this way.

    2) Horizontal Growth- In many cases the strategy that is employed is to start a new line of distribution with every business partner a leader “signs up”. In other words, you are creating a competitor out of all of your personally sponsored partners. Now they are not a competitor of yours of course but they are all competitors of each other and that creates a few problems. It is very difficult for most people to manage many organizations(most MLM’s suggest 6-15 or more organizations). It creates a sense of competition rather than team synergy. It separates people who should be in the same organizations one another.(family members, friends or co-workers). Lastly and probably most importantly, it splits the sales volume up between all of the “legs” which makes it much more difficult for your teammates to earn money.

    3) Organization built in “levels”- The major limitation of organizations built in levels is that no matter what happens or which business partners thrive, the leader is only able to get credit for so many levels of growth. What this means is that if and when any “leg” grows below the level in which the leader is given credit, there is a much less motivation of the leader to train that leg in depth. The biggest problem however is that often times it takes people leading to people leading to people in order for a new leader to emerge. I that process happens at a level below what the MLM’s compensation plan will pay on, the leader is just plain out of luck. Wow, imagine working day after day, week after week and month after month training a leg or team. The training pays off, growth happens and it is very exciting. As is supposed to occur, people lead to people and a superstar is brought into the team. It just so happens that the superstar is one level below what you are paid on and your just out of luck. THAT SU__KS!!!!!!!!

    4) Commission structured in percentages- All the limitations with levels discussed above are still an issue. The problems are compounded when the commissions or payments are calculated using percentages based on levels. As the level increases the percentage paid generally decreases. This reinforces the competition of teams and teammates and also puts the leader in the position where recruiting must continue in order to get large pay increases. If the leaders are concentrating on prospecting and recruiting new partners for themselves, how much time do they have for educating their downline? Not much and even if there was the time, how much motivation does a leader have to train partners that he is paid very small percentages on.

    5) Sign up game- Because of the structure of MLM’s and the philosophy of business plans, most of the emphasis is put on recruiting new partners and not on moving products or services to the end consumer. This limits the amount of volume that each partner produces. The focus of Multi-Level Marketing is to get anyone who can fog a mirror “signed up” and worry about whether they are qualified later. This aids in the high level of attrition and fallout that occurs in MLM. Attrition is is the other major factor that leads to limited commissions and the discouragement that is so common when talking with ex Multi-Level Marketers.

    The forgone conclusion with most MLM companies compensation plans is that because of the limitations noted above, expiring volume, horizontal growth, building in levels, paying in percentages and the sign up game mentality, they are just not designed for the “average” person to succeed. The business models are designed around what the company wants or expects from their distributors and not what can realistically be expected.

    At the end of the day, the vast Majority of people (approx 95-98%) that start a Multi-Level Marketing business never make a penny. Sure, they may earn a few two digit or three digit checks but for most it never amounts to even close to what has been invested. Thankfully we are not stuck in the 50’s or 60’s and there are new and improved compensation systems that do away with all of the drawbacks of MLM and truly give ordinary people who have some level of motivation and determination a real opportunity to set themselves free.

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    Source by Chris Olejniczak

    Views: 0

  • The Making of a Multi-Million Dollar Insurance Salesperson

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    Every sales person or sales agent fantasizes about becoming a millionaire. This is how one individual became a Multi Million Dollar Insurance Salesperson.

    Over half the insurance agents recruited earn less than $50,000 before making a quick exist. So how do you make a million dollars, an then more? Especially when your career involves selling insurance? For me it was not by working 70 hours a week. No “get rich quick” insurance trade magazine article or ad inspired me. I don’t ever recall working with millionaire clients. In fact, in my case it would take a ton of policies to equal a million dollars premium collected, let alone commission earned. I never even received one of the over 90 insurance designations currently available.

    My case involved putting together a formula, that you could easily (with effort) mix to achieve similar or superior results. For me the ingredients were composed of four components.

    WILLPOWER I need to convince myself that I could achieve the insurance production goals I was setting. To begin, I purchased a collection of books on positive thinking. In them they emphasize phrases like “I Can” and “I Will”. I repeated these key word phrases over and over in my conscious mind, and saw some definite steady improvement in my sales achievements. Good but not good enough.

    Suddenly I was introduced to self-hypnosis and my insurance career instantly changed. This was not some occult form of hocus-pocus but sheer enrichment that builds and builds. It start with a client from England who was a professional hypnotist. I was intrigued, and he agreed to teach me how the subconscious mind automatically overrides the conscious mind. He then graciously taught how to easily hypnotize myself anytime I wanting. I programmed myself for success, and success followed.

    SALES SKILLS The so called selling skills insurance companies showed me, never really improved. I quickly saw that repetition of a bad habit is dangerous to your career. Now that my income was rising, I added another piece of dynamite to reaching sales goals faster. If I could double my closing ratio, it was simple to see my income doubling.

    I invested in the Dale Carnegie course for sales people. During this course I learned the steps that must be covered properly if you are going to expect a sale. What I did not expect was the announcement that passing the course required covering all the points in a two minute or less presentation. This is when I re-emerged a trait, I was not using enough.

    DETERMINATION I set myself a goal that surpassed just passing the course. Although there were around 25 people taking the course, I was determined. Not only was I going to pass, but my presentation would be voted the best of my fellow 2 dozen professional sales people. Needless to say, it took willpower, sales skill, and determination galore. Winning, gave me a feeling of floating sky high. After this I felt I could sell snow to an Eskimo.

    NO FEAR I have to admit, when I started selling insurance I was full of fears. It took the first 3 ingredients and one more step to prove to myself that I now had no fear. I had to do what few before me financially succeeding in trying. That was to make sales, by breaking the established rules, and doing what “experts” considered would only be done by fools. I would exchange my briefcase for a folder and yellow pad. My suit and tie would be reserved for funerals, and my dress code would be neat, yet informal. Now I was prepped for my no fear test.

    Without setting a single appointment, I opted to just knock on a prospects door, and do a simple presentation. I also programmed myself to act casual, using a “well, maybe you can’t afford it” approach if I had a closing objection. I knew most prospects have their conscious minds ready to be told they can certainly afford it. Using the opposite effect would alter their conscious thinking process.

    Starting on a Monday morning and working no evenings I wanted to test my abilities to the max. I started out well self-hypnotized and with about 50 prospect cards, some of them “leads”. Remember now, we are talking over 30 years ago. Without appointments I saw 25 prospects and made 30 straight sales of all sizes. Not a single strikeout. With over $20,000 premium and much of it in annual cash payments, I decided to stop with $12,000 in commissions. I had accomplished and achieved my goals in just four days. Yes, with a rounded effective formula you can put on the brakes.

    MY FIRST MILLION was then made very easily. For me, I proved I could become a millionaire, by breaking all the rules. My average policy size was not gigantic but my closing ratio was incredible. I did not wear a suit or tie or carry a briefcase. My cars were snazzy new Camaros and Mustangs, and I quit wasting time struggling to make appointments.

    There is one danger in programming yourself to achieve a certain goal. Since you are bound to achieve it, before applying self-hypnosis, ask yourself if it is good for your mind and body to do whatever it takes.

    To become a multi million dollar insurance salesman, do the opposite of most salespeople are doing. Develop your own prospecting methods, presentation sills, and closing tricks. It becomes much easier making an insurance sale when in your mind you have already done it, and have the acquired sales skills to back it up.

    I did it my way. You can too.

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    Source by Donald Yerke

    Views: 0

  • How Does Relationship Building Techniques Build Your MLM Business?

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    Relationships are key in life, without them; life would be so boring. MLM marketing is based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

    Create content that doesn’t sell but builds your reputation

    Never push content that sells, this is a horrible practice for MLM marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

    To build relationships in MLM marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

    Specialize by focusing on your prospects growth

    Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

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    Source by David L. Feinstein

    Views: 0

  • My Husband Wanted The Separation, But Now He’s Constantly Trying To Keep Tabs On Me

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    I sometimes hear from wives who are very confused about their husband’s conflicting behavior during a martial separation. Often, he is the one who initiated the separation and it seems as if he almost can’t wait to leave. But as soon as the couple are living apart, suddenly the husband wants to keep tabs on the wife or seems particularly interested in her day to day activities.

    I heard from a wife who said: “my husband has been wanting to separate for a while. I tried my best to talk him out of it, but after listening to him insist upon it for months, I finally gave in and agreed to go and live with my sister for a little while. Since he was so anxious to get rid of me, I really didn’t expect to hear from him, although I knew that I would miss him terribly. I’ve been gone only two days, but now he is constantly calling me and wanting to know what I’m doing. I will answer the phone and the first thing he says to me is ‘what are you doing’ in an almost accusatory way. The truth is, I’m not doing anything and I tell him so. Why does he even ask? He couldn’t get rid of me quickly enough and now it’s like he wants to keep checking on me. What is going on?” I’ll try to answer these questions in the following article.

    He May Just Be Missing You: Men often envision having all kinds of peace and quiet so that they can think. But, sometimes this just isn’t the reality. Sometimes all that silence brings about is loneliness. And then he can start to wonder if this was such a good idea after all. And he looks around and notices that everything around him reminds him of you. Now, it might make things easier if he would just tell you all of this, but many men will not. Instead, they’ll call you and do annoying things like asking what, or how, you are doing.

    He Might Be Feeling Insecure: It’s very common for separated spouses to admit that they at least partly suspect that their spouse might eventually see other people during the separation. Your spouse might be acting on this suspicion or just looking for reassurance, which leads me to my next point.

    He’s Trying To Determine Your Frame Of Mind: It’s common for the spouse who initiated the separation to have a strong suspicions that you are going to be resentful and angry. Therefore, he might want to keep in close touch to gauge your feelings. He may want to see if your resentment is going to drive you away. And he may be feeling some remorse for his actions.

    Taking Some Positive Implications From These Annoying Questions: I know that this is probably very frustrating. But there is some positive indications here. If he didn’t care at all, he wouldn’t be calling. If he wasn’t thinking about you at all and was living it up and celebrating his freedom, he wouldn’t be calling either. And since this wife didn’t want the separation in the first place and wanted to save her marriage, this was hopefully good news to her.

    How To Respond When He Keeps Calling And Asking What You’re Doing: First, you have to decide what you really want to happen. And ultimately, this wife wanted her husband to come home. I know that it’s tempting to say something like ‘well what do you think I’m doing? I’m sitting here staring at my sister and living in a strange place because you made me leave my own home for your silly separation,’ but this is a bad idea. Because you don’t want to discourage him from reaching out to you. Instead, you want to make him want to check in and initiate contact with you. So, as difficult as it may be, try to sound as upbeat as possible. Trying to make him feel guilty is the wrong call too, because it brings about pain and makes him want to avoid you. With that said, you don’t want to make it sound as if you are sitting by the phone waiting for his call. You want for him to know that you have too much self respect for that.

    An appropriate response might be something like: “not much. I’m just spending some time with my sister. We’ll probably go out and grab some dinner in a little while. What are you doing?”

    Notice I was light hearted and I turned the question back to him. And I alluded to the fact that no one was sitting around waiting. By asking what he was doing, you’re leaving it open ended for him to share his feelings. He might say that he’s not doing anything because he’s lonely. Or he might say that what he’s really doing is missing you. The point is to not engage with him and don’t ask him why he keeps calling you with his silly questions. Try to stay positive because this really is a good sign. It means he is interested and that he is reaching out. And not all separated spouses fall into this category. Some husbands rarely call their wives at all, let alone care about their experiences or feelings.

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    Source by Leslie Cane

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  • How Smoking (Drug Abuse) and Drinking (Alcohol) Affects Your Academic Performance

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    One day, Barack’s mother, Ann Dunham marched into his room, wanting to know the details of Pablo’s arrest. “Don’t you think you are a little casual about your future?” she asked. “What do you mean? he responded. “Bar, you know exactly what I mean. Your friend Pablo was just arrested for drug possession, and your grades are slipping. You haven’t even started on your college application.”

    Barack Obama was a serious and brilliant student before he gained admission into Punahou School, Honolulu. In this school, he joined the “Choom gang”. It was a self-named gang that spent time together drinking alcohol, smoking marijuana and sniffing cocaine. Drugs made the choom gang popular in school. His relationship with the choom gang prospered, but his academics suffered. Drugs and alcohol made him lose focus. All he thought about was how to get high. He and his friends Ray, Pablo, Mark and others exhausted their time devising simply ways of doing drugs, which include total absorption (TA), the antithesis and the choomwagon. Reading was difficult because he was always high and confused. Indeed, he was heading towards becoming a junkie.

    His performance in school was a mess. Barack’s mother was right. His grades were going down every term. He was not even bothered about admission to college. All he thought was drugs because it was part of him. Truly, his friend Pablo was arrested by the police for drug possession.

    When pressure from his mum and his poor performance became unbearable, he thought about not going to college. Nevertheless, Barack’s mother kept encouraging him. She always told him that he could get into any school in the country if he just put in a little effort. Within him, he knew that the “effort” he needed was to quit drugs.

    He managed to graduate without mishap and was admitted into Occidental College in Los Angeles. Even without the choom gang around, Barack continued his drug escapade. To continue his education, Barack was transferred to Columbia University, New York.

    In New York, he decided to stop getting high. For the first time in years, Barack applied himself to his studies. He regained his love and strength for reading. Reading and understanding became easy because he was focused and at alert always. Barack began to trace out his future. It became clear that he had been wasting his precious time on drugs. He attended class regularly and soon graduated with good grades.

    “Using drugs and alcohol was a seriously misguided mistake. It was my greatest moral failure that could have destroyed my future. Maybe if I had not stopped doing drugs, I might have dropped out of school and wouldn’t have become the 44th President of the United States”, he once said.

    Lesson

    Drug and alcohol use on campus is universal. Students articulate many reasons why they do it, but most neglect to consider the academic and long-time consequences of their actions. Some are compelled to use drugs at social gatherings either because everyone else seems to be doing it or they believe it’s the cool thing to do. Others feel that drug and alcohol abuse offers an escape away from school or work-related stress, financial worries or relationship problems. Some feel that alcohol and drug abuse provide a way to compensate for feelings of shyness or low esteem.

    According to one study, 90% of teens said they have used alcohol; 50% have used marijuana; 17% have used cocaine, and 13% have used some form of hallucinogenic drugs. Drug use has been classified as a major problem of students as early as in primary 4. A recent report published by the Substance Abuse and Mental Health Services Administration suggests that adolescents who receive grades of D or below are more likely than those in good academic standing to have recently used cigarettes, alcohol and/or other illicit drugs.

    The new research is part of a large-scale study of health and development conducted in New Zealand. Researchers administered IQ tests to over 1,000 individuals at age 13 (born in 1972 and 1973) and assessed their patterns of cannabis use at several points as they aged. Participants were again tested for IQ at age 38, and their two scores were compared as a function of their marijuana use. The results were striking: Participants who used cannabis heavily in their teens and continued through adulthood showed a significant drop in IQ between the ages of 13 and 38-an average of 8 points for those who met criteria for cannabis dependence. (For context, a loss of 8 IQ points could drop a person of average intelligence into the lowest third of the intelligence range.) Those who started using marijuana regularly or heavily after age 18 showed minor declines. By comparison, those who never used marijuana showed no declines in IQ.

    Researchers studying the effects of alcohol use on the brain are aided by advanced technology such as magnetic resonance imaging (MRI), diffusion tensor imaging (DTI), position emission tomography (PET) and electrophysiological brain mapping (EBM) showed that long-term heavy drinking lead to shrinking of the brain which impairs learning, memory formation and retrieval. That is why most times we read and forget within a short period.

    The process of generating new brain cells (i.e., neurons) is called neurogenesis. High level of alcohol leads to a disruption in the growth of brain cells. The decline of the number of brain cells leads to problems in learning and behaviour. The number of brain cell a student possesses determines his level of understanding. A student who has a higher amount of brain cells will do better academically.

    Thiamine, also known as vitamin B1, is an essential nutrient required by the brain. Up to 80% of alcoholics have a deficiency in thiamine, which may lead to memory loss and mental confusion. It might also affect your attention and concentration. Substance abusers easily get distracted; misplace things, forgetting to keep appointments and so on. As the brain continues to adapt to the presence of the drug, regions outside of the reward pathway are also affected. Brain regions responsible for judgment, learning, and memory begin to physically change or become “hardwired.” Learning, reading, and comprehension becomes difficult because the brain had been wired to focus on alcohol.

    Alcohol can produce detectable impairment in memory after only a few drinks and as the amount of alcohol increases so does the degree of impairment. Large quantity of alcohol can produce a blackout or an interval of time for which the intoxicated person cannot recall key details of events or even an entire event. Think about how much study time you have lost because you were too hung-over the next day to go to class. Drug abusers oversleep and are always tired.

    Severe Hallucination is another problem faced by drug users. Most times they lose touch with realities during lectures or examination. Physically they are in class but mentally they are somewhere else. Academics requires both physical and mental alertness. Therefore, a “high” students can attend lecture but will derive nothing because he was busy building castles in the air. Hallucination leads to academic failure.

    Everyone who became a drug or alcohol addict started with “let me taste or try it.” Smoking cigarette or Indian hemp or drinking alcohol is not a sign of “big boy or big girl”. It is not a sign of maturity but immaturity. You should not please your company by abusing drugs or alcohol. Drugs and alcohol are slow poisons. It solves no problem, if you get high because of financial stress, relationship problems, shyness or peer pressure, after some minute, you will get low and the problem will still be there.

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    Source by Anyaehie George Kelechi

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  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1