Tag: Lead

  • Implementing the Character’s Emotion

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    Now that you’ve made your choices, how do you generate these emotions and make them readable to the audience? And in doing so, does the actor actually feel the emotions or simulate them? These are the questions often asked about portraying the emotion.

    It stands to reason if you want to affect the audience and move them, you, playing a credible character, must feel these emotions. But you must feel them in such a way that they are conveyed to the audience. The degree to which you feel each emotion will depend upon the method used to carry out this feat and your ability to master it.

    Actors involved in what is termed “Method Acting” use the affective memory to generate emotions. Here the actor recalls a specific event in his own life that has produced the required feeling. For example, remembering a fight you had with another student in high school could arouse the emotion of anger. Recalling the death of a close relative might generate the emotion of grief. The actor has to go back, replay the experience leading to the desired emotion, and relive those moments in his mind. Through this method, the required emotion is revived.

    There are some benefits and also some dangers in this type of emotional generation. Usually, emotions derived this way seem real and deeply moving, more so to the actor than the audience. That’s because there is a tendency to internalize these emotions so much that they are not fully evident to the viewer. The method does make producing emotions seemingly easy, but at a price.

    You will find that emotions take time to evolve naturally and resist abrupt changes when deeply seated in ones memories. This is one reason few method actors make it big in comedy. The changes come too quickly and the method actor usually lacks the required emotional agility. Likewise, the method process takes up valuable rehearsal and production time as the crew and cast wait for the actor to call up the right emotion.

    Actors using the method are likely to develop a self-indulgent feel “good” attitude which gravitates towards feelings closest to them and more comfortable for them to generate. The performance then becomes one that portrays the actor’s reality and not that of the character’s. You can see how this may stifle the actor’s imagination and limit the search for emotional truth. The method can likewise put a strain on the actor’s psyche. Using past events, some best left forgotten, can lead to situations where it affects the actor’s mental stability.

    Another danger is that of becoming bored with affected memory when repeated retakes or performances are required. There is also the possibility of being so caught up in past events one does not relate as the character.

    Another way to generate emotions is to rely on our emotional conditioning, the response to the word for each feeling, and the ability of the body to remember the resulting psychical (of the mind) and physical manifestations. This is the most simple way to produce a whole galaxy of emotions with little effort on our part. Through our childhood development, we are conditioned by the meaning of words, especially with regard to feelings. We respond to them without any conscious thought.

    Consider what happens when you are reading a good book or script. You become involved in the story and the characters. You see and feel their imaginary lives. And when you read the action description:

    She looks at his mangled body, then turns away in horror.

    The word itself is the key to what she felt. We don’t have to stop, reflect back on our own life and re-experience some past event. The response is there before we have time to think. The word itself is the signal to release all the information we have on that emotion and to invoke an immediate physical response.

    This response, while different for each person, still has common traits and a behavior that tells others which emotion is being felt. It’s almost a language in itself and a part of our non-verbal communications.

    The answer lies in the fact that in physiological terms, all emotions have similar traits. That is to say, if we were to test the breathing, heart rate, skin temperature, etc., of two people, one feeling rage and the other joy, the “physiological” signs would be similar. Only the face, gestures, and movements would signal which emotion they were actually feeling. But the flush face, the pulse and breathing rate, etc., all signifying the energy behind the emotion, would determine the size of the emotion.

    Through this process we have learned how to reach and find the emotion. But now, we must learn to nurture these feelings, making them big enough for the performance and adapting them to build credible characters.

    As we said before, emotions are feelings large enough to change your life or destroy it. They need to be powerful feelings, but all that you start with is the small sensation that the name of the emotion evokes. How can we make it bigger?

    As the word for the emotion is read, the actor feels a response centered somewhere in his body. For instance, the emotion “fear” might be felt in the stomach. For another actor, it might be in the shoulders and neck. “Suspicion” causes a response around the eyes. “Lust” in the hips or groin. “Desire” could be centered in the lips or eyes.

    For each actor, the physical response will vary. But the important thing is that the actor feels these responses and gains awareness of the physical symptoms in various parts of his body.

    How do we increase this energy level? There is a technique taught by Don Richardson, a well know TV director. It entails having the actor do some physical exercise, such as push-ups, until he’s completely out of breath. Then after a few moments, have him go directly into the scene with his intention and emotion located and his energy level at a peak. The result is astounding for the actor has no choice but to emote fully.

    The next step is to start from a totally relaxed state, retaining the selected intention and emotion, and then adding what one felt at the peak when doing the push-ups. The small emotion is now fired up by a burst of adrenaline flowing through the system as the body recalls the effect of the push-ups. The emotion is thus achieved on a large-scale as the body remembers the intense physiological state attained earlier.

    Now the emotion has to be adapted to create your specific character and make him credible. Credible emotions evolve out of the character’s perception of reality, their past experiences (emotional conditioning), and their struggles as they strive toward their goals. Character traits also play an important role in how emotions are adapted. For instance, is the person you are portraying mainly rational, mainly emotional, or a balance of the two, and as a result, would the feelings be out flowing, repressed, or even denied? Is there a great deal of inner conflict where the emotions hinder the character from attaining his objectives? What is the dynamic range of feelings, deep, shallow, explosive, etc? All these questions entail a good deal of research into creating the emotional side of a credible character.

    To assist you in this regard, I’ve compiled discussions on the various root emotions. These will aid you in adapting emotions to your specific character needs as well as improving your emotional range and awareness.

    The third way is indicating the emotions through mechanical acting. In this approach, the actor imitates the physical responses, mimicking the feelings as displayed by others.

    People often look down on mechanical acting. Yet sometimes, it becomes a necessity, either as a training or rehearsal tool exploring possible expressions and gestures, or when the actor’s capabilities cannot fulfill the complex demands of the scene. Demands such as acting style, blocking, stage business, and/or quick precise attitude and emotional changes. In such situations, producing the proper emotional illusion through a mechanical response will, at least, get the actor through these difficult moments. In addition, the director may specify certain emotional responses to attain his vision of the story, responses that may later be embellished by editing, music, and sound effects.

    In certain types of performances, particularly comedy sketches, parities, certain sit-coms, and stand up comedy, experience with mechanical acting is helpful. This is because the focus is centered on dialogue emphasis, precise timing, and clarity of attitudes. Likewise, exaggerated surface emotions have the potential to change unexpectedly while deeply felt realistic emotions lack this agility.

    This is not to say that the actor can not feel these emotions. In fact, he may feel them strongly, but the expression begins as a duplication of some physical response. Life studies, the observing of real people, nurture such emotional beginnings.

    ROOT EMOTIONS

    Root emotions are active feelings that clearly convey what is felt by the characters. They do not include happiness, sadness, sorrow, loneliness, or nervousness as these are not an emotion, but state of being. The state of being is the result of an emotion. Root emotions, on the other hand, are the cause and have the potential to affect change.

    Certain weak and complex emotions should likewise be avoided. Self-pity is weak in that it plays an effect and is often resented by the audience. Disinterest and boredom are likewise poor choices as there is no active force to motivate the character.

    Love is also a poor choice in that it is a complex emotion made up of many other feelings. Playing the feeling of love immobilizes the character rather than inviting action. A better choice would be to play a definitive emotion such as desire, lust, joy, exhilaration, or exaltation. In an unstable relationship, other emotions such as jealousy, suspicion, bewilderment, guilt, or embarrassment, along with certain other emotions, could be used. By using one single root emotion at a time, subtle shadings within the realm of love can be clarified as well as changes in the intensity.

    The emotions of the characters also plays into the psychological experience of the audience. It might be the voyeurism of spying on the character’s intimate moments. It could also be the vicarious experience of identifying with character’s situation or problems. It could also be the visceral feelings we experience as we watch the scene unfold, emotions moving us and giving us a sense of being entertained. Strong emotional choices and well-portrayed feelings, ones that connect with the viewer, can make for interesting and memorable scenes. They can help create anticipation, arouse curiosity, and hook us enough to be intrigue and involved.

    I’ve divided the most frequently used root emotions into five different categories. Each category is further clarified as to the focus of the emotion as well as the general clarifications.

    ROOT EMOTIONS

    DARK EMOTIONS (Active – Directed at or against someone, something.)

    Rage

    Anger

    Hatred

    Contempt

    Jealousy

    Envy

    SURVIVAL ORIENTED (Reactionary – Selfish – Focus usually on the expected or imagined.)

    Terror

    Horror

    Fear

    Dread

    Despair

    Grief

    Suspicion

    Apprehension

    GOAL ORIENTED (To find, to obtain, to provide – Focus usually on wants.)

    Revenge

    Ambition

    Greed

    Hope

    Desire

    Lust

    Determination

    Compassion

    Curiosity

    EGO ORIENTED (Self evaluation & result – Focus usually on masking or repressing the emotion.)

    Guilt

    Shame

    Indignation

    Intimidation

    Embarrassment

    Resentment

    BRIGHT EMOTIONS (Enjoyable – upbeat – Focus usually on the continued enjoyment.)

    Exaltation

    Joy

    Pride

    Exhilaration

    Wonderment

    Bewilderment

    In review, root emotions motivate you to fight for something, to change your (the character’s) life or destroy him (the character’s dramatic soul). To be a strong sympathetic character, always play the fighter’s side of the emotion, thinking you can win rather than loose. The physical look of one particular emotion will vary depending on the story situation, the characters, and the natural casting chemistry within and between actors.

    To further your knowledge on this subject, explore the physical sensations, sources, forms, and dynamics of the most common root emotions. Observe emotions in life as well as performances. What are the defining characteristics? Such research will also serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This chapter has covered the basic skills used in building and implementing dramatic emotions. Use these skills as tools to nurture and release the character’s true feelings, and make them readable to the audience. Most important, create emotions that serve the story, its genre and purpose.

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    Source by Erik Sean McGiven

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  • Homosexual Dating – Truth and Connection

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    Homosexual dating has become much more widespread and accepted in Western culture, allowing both gays and lesbians the chance to reach out to one another beyond that of closed doors. Now there are many ways you can have a rewarding homosexual dating experience, so don’t be afraid to get out there and explore all of the potential relationships you can create at a wonderful same-sex communities.

    Homosexuality is a form of love that needs not to be judged or explained, because it is just another example of how when you love someone it doesn’t matter what colour their skin is, how old they are, or even what sex they are. True love knows no boundaries, has no discriminations and only wishes to be shared with another who returns the same emotions.

    Unfortunately, not everyone agrees with this idea of love, and due to this fact, many homosexuals, regardless if they are male or female, are made to feel alienated, which can often lead to feelings of depression or loneliness. There is no reason why you should let these feelings overcome you, or let other opinions of those you care about, such as family members or friends, negatively influence your life when it comes to finding love, relationships, and homosexual dating.

    Homosexual dating is about finding someone who feels the same way you do, enjoys spending time with you, treats you with respect and makes you feel like an equal. It is about being apart of a relationship with mutual understanding, which has the potential to forge a strong connection between both you and your partner.

    Like any dating experience, there will be certain setbacks and struggles that you may face during homosexual dating. This is only natural, simply because in order for you to connect with someone, it is important that you feel comfortable with them.

    As a gay or lesbian, you should not feel that you need to grab any opportunity that comes your way. There is no harm in starting as friends and working slowly into the relationship to discover how much you have in common. As long as you are honest with your feelings, you should have no problem finding a partner.

    Homosexual dating is how you can establish an amazing connection with someone who understands you, and loves you for who you are with no questions asked. Even though you will meet some people who are destined to give you a hard time with your sexual preference, all you can do is trust your own judgments, be true to yourself, and give your love and time to those who deserve it.

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    Source by Frank Duru

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  • How to Transition to a Bodybuilding Lifestyle

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    Many of us spend time looking in the mirror, wishing for this or that, but the bottom line is that we as humans strive for improvement. Think about how great it feels to accomplish something big and see yourself rewarded for it. Looking at the mirror thinking about how you can improve your physique can be related. Improving your physique is a lot like improving other areas of your life. You’ll feel very accomplished when seeing results, and in turn, motivating yourself to strive to get better. Many of us want the end result, but in order to get that end results, you have to work for it. You won’t get a bachelor’s, or masters, or PhD by wishing you had one. These are all separate goals or achievements in the education process, just like you may have certain steps or goals for your physique accomplishment. The big problem here is transitioning into a healthy lifestyle or a bodybuilding lifestyle. This article will provide you with a step-by-step process on how you can transition from your current lifestyle, into a bodybuilding lifestyle or at least a lifestyle revolved around fitness and improving your physique.

    Step 1: Desire the change

    The first thing you need to do is to WANT the change in lifestyle. If you aren’t committed towards this lifestyle then it will eat you up. You have to want this. Some people are in unfortunate situations where they NEED it. Let’s hope you aren’t at that point because if you need it, but don’t want the change, that can be a serious problem. If you are serious about the lifestyle and desire the change, then you’ll be a lot more motivated. Motivation is key because increased drive can spell more desired results!

    Step 2: Seek Support

    No matter how much you think you know, there is always more to be learned. Bodybuilders at all stages of the game still always seek support from other people and it’s this support that can really help their physique grow. Thinking you know everything can lead you down the wrong path. Despite my experience as a bodybuilder, I’m always looking for more information or taking advice from competitors and coaches. Information can be a key to success.

    Step 3: Be consistent

    We want results that will last, not temporary results. Being consistent will help you establish results that will stick with you for the rest of your life. Continuing to pursue bodybuilding or a healthy lifestyle will give you just that, a healthy lifestyle. One of the biggest ways to achieve your best physique possible is by constantly putting in the work day in and day out.

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    Source by Michael Caputo

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  • Mind, Body, Spirit Healing–Putting It into Practice

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    Modern Medicine promotes the belief that health and wellness is a crap shoot, genetically driven and at best, pure luck. If the roll of the dice isn’t in your favor or your genetic make-up has been doomed six generations back, or luck runs out, Modern Medicine has a magic pill, chemical bomb or simply cutting out whatever organ is afflicted as a solution.

    Norman Vincent Peale declared, “Change your thoughts, and you change your world.” Caroline Myss, medical intuitive extraordinaire states, “Every choice we make, every thought and feeling we have, is an act of power that has biological, environmental, social, personal and global consequences.” Wayne Dyer states, “We are responsible for everything in our lives, including whether the chemistry in our body works or doesn’t work.” If you believe health and wellness is a crap shoot, genetically driven or pure luck you have set the stage for body malfunction. If you believe as Norman Vincent Peale, Caroline Myss, PhD and Wayne Dyer, PhD, Deepak Chopra, MD believe your choices, thoughts and feelings are an act of power, and that you are responsible, then you are in control of your health.

    To be effective Mind, Body, Spirit healing needs to be practiced on a daily basis–not after your body is being ravaged by a malfunction. Mind, Body, Spirit healing is a process that maintains and supports health and wellness, thereby prevents body malfunction. People who practice Mind, Body Spirit healing avoid having cancer, MS, heart attacks, strokes, and the 101 other afflictions from A to Z, which Modern Medicine has conditioned us to be plagued by from birth to death–for many a premature death.

    The nine most frequent surgeries in America are Tonsillectomies, myringotomies, Cataract removal, Low-back surgery, Gall Bladder removal, Hysterectomies, C-Section, Sleep Apnea, Jaw pain.

    As Dr. Myss stated–“…every thought and feeling we have, is an act of power that has biological,…consequences.” In order to change any biological consequence you need to change your thoughts, which changes your feelings. Your new thoughts/beliefs must be shifted to empower you to control your health.

    To eliminate/avoid the most common reasons for surgery, it is important to know the thoughts/beliefs, which creates body malfunctions and healthy thoughts/beliefs to prevent or heal it.

    Tonsillitis, Quinsy, Sore Throat – cause: Fear, Repressed emotions, Stifled Creativity, A strong belief that you cannot speak up for yourself and ask for your needs, Feeling unable to express yourself. Holding in angry words.

    Remedy: “I release all restrictions and I am free to be me. It is my birth right to have my needs met. I now ask for what I want with love and with ease. My good now flows freely. Divine ideas express through me. I am at peace.”

    Ear Infection – cause: Anger. Not wanting to hear. Too much turmoil. Parents arguing.

    Remedy: Myringotomies are performed for recurrent ear infection, usually in children under five. Since your child is incapable of changing the thoughts/feelings you need to take the responsibility to change the child’s experience and foster the expression of feelings. Listen to and acknowledge your child’s feelings. Avoid talking at your child, talk with your child. There many excellent books on effective parenting. If there is turmoil, fighting and arguing between the parents–seek counseling to resolve your adult issues. I urge adults who have frequent colds/sore throats to use the following thought patterns. “I hear with love. Harmony surrounds me. I listen with love to the pleasant and the good. I am a center of love.”

    Cataracts – cause: Inability to see ahead with joy. Belief in a dark future.

    Remedy: “Life is eternal and filled with joy. I look forward to every moment.”

    Gall Bladder problems-cause: Bitterness. Hard thoughts. Condemning. Pride. Fear.

    Remedy: “I joyously release all hurts from the past. Life is sweet and so am I.

    Uterus/ovary problems – cause: Allowing confusion to reign. Giving power to outside influences. Rejection of the feminine processes.

    Remedy: “I am at home in my body. I am balanced in my creative flow.

    C-Section-cause: Belief in old wives tales. Belief–childbirth should be painless. Fear. Stopping the process. Rejection of the feminine processes. Unhealed aftereffects of child sexual abuse/rape or adult rape cause the memory of trauma to interfere with the natural birth process. If you are a sexual child abuse or adult rape survivor heal the emotional and physical aftereffects. See http://www.gen-assist.com to find a sexual abuse recovery specialist, traditional therapy is not effective to guide you through sexual abuse recovery.

    Remedy: Change your beliefs about childbirth. Take natural childbirth classes. A mid-wife and/or doula can lead you through a healthy delivery in the majority of instances. “I trust the process of life. I am safe. I am balanced in my creative flow.”

    Jaw Pain-cause: Anger. Resentment. Desire for revenge.

    Remedy: “I am willing to change the patterns in me that created this condition. I love and approve of myself. I am safe.”

    Sleep Apnea: Stubborn refusal to let go of old patterns, overweight or tonsil malfunction.

    Remedy: “I release all that is unlike love and joy in my mind. I move from the past into the new and fresh and vital.” Lose weight and follow remedy for tonsil malfunction.

    Low-Back Pain L-1 to L- 5 – cause: Crying for love and a need to be lonely. Insecurity. Stuck in childhood pain. See no way out. Sexual abuse. Guilt. Self-hatred. Rejection of sexuality. Financial insecurity. Fear of career. Feeling powerless. Insecurity. Difficulty in communicating. Anger. Inability to accept pleasure.

    Remedy: “I am safe in the universe and all Life loves me and supports me. I grow beyond my parents’ limitations and live for myself. It is my turn now. I release the past. I cherish myself and my beautiful sexuality. I am safe. I love who I am. I am grounded in my own power. I am secure on all levels. I deserve to enjoy life. I ask for what I want and I accept with joy and pleasure.”

    Tip: Write these thoughts on a 3X5 card. Read them silently or out loud 3 times upon awakening and before going to sleep. Have a copy with you, if you notice you are running the old tapes in your head, read the new thought pattern. Within 30 – 45 days you will notice you feel better, more energized and have a sense of relief.

    The food we eat or lack of proper nutrition contributes to physical malfunction. I will discuss nutritional needs–titled Holistic Nutrition.

    Article resource: Heal Your Body, Louise Hay.

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    Source by Dorothy M. Neddermeyer, PhD

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  • Customer Trust and Loyalty

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    Customer trust is a precondition for prosperity. Yet, most businesses…

    o Act as if customer trust develops because the business believes it is honest.

    o Build only a shallow type of trust that does not lead to profitable relationships and loyalty.

    o Have no strategy to build the type of trust where customers increasingly value the relationship.

    Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

    o A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.

    o 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)

    o People spread distrust to friends and associates, the people we trust most.

    o Over 33% who lose trust in a company, openly campaign against that company on the Internet.

    The Datamonitor and Edelman research demonstrates that it goes beyond a few isolated cases. Furthermore, according to a Yankelovich study, more than two-thirds of people don’t believe advertisers and marketing. They see it as self-serving distortions.

    Customers want to do business with companies they trust but, don’t know who to trust. Therefore, companies that proactively demonstrate trustworthiness stand to gain a tremendous source of competitive differentiation.

    What is trust and why is it important to customer relationships? Webster gives two definitions of trust that help separate the wheat from the chaff.

    1. firm belief or confidence in the honesty, integrity, reliability, justice of another person or thing.

    2. confident expectation, anticipation, or hope; as in trust in the future.

    Most companies believe they are trustworthy but only measure up to the first definition. They want to be known as a company that is honest, reliable and fair. They expect their products live up to expectations and when they don’t they think they treat customers equitably.

    Do you think your company measures up? If you say yes, ask yourself what you proactively do to build this trust. Many companies have no deliberate strategy.

    If you have a deliberate strategy, now might be a good time to question how well it is working. As mentioned above, Yankelovich’s research shows that most customers don’t believe your marketing and advertising. And, the Edelman Trust Barometer concluded that when looking for a credible source of information on a company or product, CEO’s, employees, public relations people and celebrities rank in the bottom half.

    Measuring up to the first definition of trust is essential to sustainable and profitable customer relationships. However, even if customers believe your company is honest, reliable and fair, this is no guarantee they will be loyal and profitable. To garner commitment, profitability and high lifetime value, a company must measure up to Webster’s second definition as well.

    Businesses that meet the first definition but not the second, run into the Satisficing Trust Barrier. Satisficing trust is the trust that allows a customer to feel comfortable in buying products or services from a company. It is a sense of confidence that the company will stand behind the product. It is sufficient trust to purchase a well-defined product, a commodity. In a world of abundance and overwhelming choice, satisficing trust does not insure repeat business. Customers buy commodities that offer the best trade-off between satisficing trust, price and convenience. Some companies become complacent because they feel they offer the best combination of the three. Unfortunately for them, all it takes to lose customers is for a competitor to create the perception of a better deal. No real relationship value has been accrued by the company who wins business this way.

    The operative words in the second definition of trust are “hope” and “trust in the future.” Many purchases these days are not commodities; they are not well defined and may not have a track record. To make these types of purchases the customer must take a “leap-of-faith,” and this requires trust. In this type of trust the customer must believe that the vendor company is truly interested in a win-win relationship. That is, they are interested a long-term relationship where both parties benefit. This type of trust grows out of experience with a company demonstrating a real commitment to win-win. Since virtually all customers have been “burned,” companies often have to subjugate their short-term interests to stimulate the development of faithful trust.

    Customer want to build relationships that help them more confidently make “leap-of-faith” decisions. Being able to rely on this trust helps them simplify things in an increasingly complex world. When this happens, trust in the relationship becomes more important to customers than price and convenience. It starts with “hopeful trust.” Customers want the best for themselves. They want to adapt and to embrace change, and they will place extremely high value in relationships that help. Customers are on the lookout for signs from companies that their “hopeful trust” will be well placed. But this “hopeful trust” is just a test. If experience demonstrates that trust in the relationships is justified, faithful trust will emerge.

    When trust morphs from “hopeful” to “faithful,” a very significant twist occurs. The main concern of customers shifts from price and utility to the seeking of advice and guidance. When price is an issue, customers withhold information. When they seek guidance, they openly share. “Faithful trust” enables this openness. It also enables both parties to prosper and builds a basis for co-adaptation, now and in the future.

    The trustworthy company gets the immediate sale, but they get much more. Snafus or mistakes that might have once terminated a relationship are now overlooked for the sake of the relationship. Customers become turbocharged advocates. They don’t merely tell others what you sell; they vouch for you and the relationship value you deliver. They come to depend on your business and, as a consequence, they want you to thrive.

    The real-life story of Billy Blue, a men’s clothier in San Francisco illustrates the power of fully trusting relationships. Billy Blue’s thriving business took a nose dive during the dot.com crash. The downturn was so severe its owner, Billy Bragman, considered closing his doors. Instead, he wrote his customers a letter explaining the situation and asked them to buy more clothes. Even though many of his customers had their own business “trial and tribulations,” they increased their clothes purchases. One guy sent a check for $2,500 with a note saying, “You know what I like; just send me some new clothes.” Billy Blue customers could easily have turned to other men’s stores but they chose to support Billy Blue. They valued their relationship with Billy Blue and didn’t want it to go out of business.

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    Source by John Todor

    Views: 0

  • Addiction Marketing

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    “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment that I realized that one of Starbucks key business drivers, if not their most critical business driver, was that Starbucks sells products that cater to peoples addictive tendencies. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. In today’s blog post I’ll examine addiction as a key success factor in business.

    When I was in school economics professors would lecture on using supply and demand drivers to create a business advantage…business professors would evangelize the strengths of the recurring value and stability of consumable products…marketing professors would espouse the benefits of relationship marketing, but nowhere do I recall being able to register for a class on addiction. However if you think about “Addiction Marketing” you’ll quickly realize what the “media pushers” on Madison Avenue and the product development and marketing gurus in the corporate world have known for years…all people have their unique set of vulnerabilities that if creatively and effectively exploited will lead to strong sales and powerful brands.

    If you read the business news over the weekend you’ll have noticed that the Indian government is attempting to force Coca Cola and Pepsi to divulge the formulas to their popular beverage products. One of the charges being upheld in the Indian High Court is that Coke and Pepsi products are addictive and unhealthy…Hmmm…Examine the following representative list of successful businesses and/or industries and come to your own conclusions as to whether these businesses or industries prey on the addictions of consumers world-wide to generate their revenue:

    Las Vegas – The tagline “What happens in Vegas stays in Vegas” caters to virtually every possible addiction under the sun…Sin City lives up to its reputation.

    Tag Body Spray – Tag’s recent commercial campaign has taken the phrase “Sex Sells” to a whole new level…In this campaign all an adolescent male needs to do is to spray himself with the Tag product and he finds himself instantly being attacked by hordes of attractive young women…If you have a teenage son, it would be a safe bet that Tag is his cologne of choice.

    The Beer and Alcohol Industry – You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc.

    The Tobacco Industry – The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision.

    I don’t think anyone will dispute the examples noted in the above list as obviously preying on consumer’s addictive tendencies. However what about the more subtle side of the addiction business? Isn’t Starbucks using the same addictive business tactics as those industries listed above? What about companies in the luxury products sector? Companies that sell high end products and services cater to the elitist attitudes of this segment allowing consumers to make statements about their socioeconomic status based on the products they purchase. Is this not also catering to addictive tendencies?

    OK, now I’ll hit a little closer to home…What about my company’s value proposition? We sell success…Is it not possible to look at success as being an addiction? How about the social networking industry? Are social networkers and bloggers addicted to the interaction, attention, etc. that the new media platform affords? While I could go on, I think my point has been made…I’m certainly not implying that all consumers are addicts, nor am I implying that all companies are “pushers”, but I am pointing out that addiction marketing sells and that many companies use this as a strategic advantage. In fact, I believe the evidence is clear that a business can create a strong strategic advantage in sustainability if they find no ethical flaw in what I’ve coined as “Addiction Marketing”.

    The bottom line is that I love to travel and watch movies and I don’t think it makes me an escapist…I have a penchant for Starbucks (venti caramel frappacinos in particular) and I don’t think I’m a caffeine addict, I appreciate the fine clothes and quality automobiles and I don’t believe that makes me a social elitist. However I have also come to realize that my perceived addictive tendencies are clearly attempting to be preyed upon by creative and intelligent marketing and product development efforts. I’ll leave you with the following questions to ponder:

    What is the difference between pleasure and addiction?

    Do you feel “Addiction Marketing” is ethical?

    Does your company partake in addictive marketing strategies and tactics?

    And, when was the last time you made a purchase based upon your addiction?

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    Source by Mike Myatt

    Views: 0

  • Relationships: Can A Relationship Bring Up Someone’s Attachment Trauma?

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    When someone gets into a relationship, they may believe that they have finally met their match. What they have been through in the past, when it comes to this area of their life, is then going to be well and truly over.

    At one point, it will have been as though they were on a stormy sea and now, they will be on calm waters. There is then going to be no more bumps – the path in front of them will be completely flat.

    An Unexpected Outcome

    However, although this may be how one currently sees this area of their life, it doesn’t mean that their external world will match up with what is taking place in their mind as time goes by. What they could find is that their partner ends up pulling away as time goes by or that they come up too strong.

    If the former takes place, one could end up feeling rejected and abandoned, and what may follow is the feeling of being worthless. Yet, if the latter takes place, they could end up feeling smothered and trapped, which could result in them feeling powerless.

    Confusion

    If something like this was to take place, the first thing that one could do is to blame their partner. Instead of stepping back and reflecting on what is taking place, what is going on externally will be seen as the issue.

    As a result of this, their partner could end up reacting negatively to what they say, creating even more disharmony. Another thing that could take place is that the relationship could simply come to an end.

    A Similar Scenario

    At the same time, while one of the occurrences above could be what has taken place, it could be slightly different. So, instead of them feeling rejected and abandoned because their partner has actually pulled away, they could feel this way if their partner has a lot going on at work, for instance, and is unable to spend as much time with them as they usually would.

    And, while they could be feeling smothered and trapped due to their partner coming on too strong, they could feel this way whenever they express their needs. No matter what is going on, then, it will lead to a fair amount of internal discomfort.

    The Early Stages

    If one was fine before they got into a relationship with this person, they may wonder what is going on. But, while they may have been fine up until this point, there is also the chance that it is not this black and white.

    They may have only been seeing this person for a few weeks and had number of intense experiences during this time. Perhaps there was time when they didn’t hear from them for a little while, with this resulting in them feeling fearful and as though they had been rejected.

    Attached

    This may have been a time when they simply reacted to how they were feeling, doing what they could to get the other person to respond. Alternatively, they may have pushed down how they felt and tried to act normal.

    Their need to make a good impression at this point may have stopped them from criticising the other person. Based on how they felt, the last thing they would have wanted was for them to stop talking to them altogether.

    One Outlook

    One way of looking at what took place earlier on and/or what is taking place now that they are in a relationship would be to say that one is simply overacting. Ergo, the best thing for them to do would be to make sure that they don’t get caught up their ‘irrational’ feelings.

    One could end up coming to believe that they need to be mindful of what is taking place in their head, due to the fact that their thoughts create their feelings. It is then going to be all about what is going on up top.

    A Deeper Look

    Another way of looking at this would be to say that the reason all these feelings have been coming up is because they have become emotionally attached to another person, which has allowed their early wounds to be brought up to the surface. Consciously, one may not see the other person as their caregiver, but unconsciously, this can be exactly how they see them.

    At a deeper level, part of them will look towards their partner to give them what their caregivers didn’t give them, and when this doesn’t happen, how they felt during their early years will come back up to the surface. And not only will how they felt during their early years be triggered when their partner doesn’t behave in a certain way, this can also take place even if this part of them assumes that something has taken place.

    Deep Pain

    There is then going to be no need for clear evidence to be provided in order for their early wounds to be opened up. What complicates this even further is that although this part of them will want to receive what it didn’t receive all those years ago, experiencing the same experiences over and over again will be what feels safe.

    When their wounds are opened up, they can end up feeling like a needy and dependent child. Perhaps their early years were a time in their life when their needs were rarely, if ever met, meaning that they would have been spent a lot of time feeling rejected and abandoned.

    Awareness

    The years will have passed since that stage of their life but the trauma that they experienced will still be within them. If one can relate to this and they want to change their life, they may need to reach out for external support.

    This is something that can be provided by the assistance of a therapist or a healer.

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    Source by Oliver JR Cooper

    Views: 0

  • Success With Emotional Intelligence

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    Emotional intelligence is the ability to recognize, understand, and manage your own emotions and the emotions of other people in positive ways. Today we can clearly see that being only “book smart” and having a high intelligence quotient or IQ does not guarantee a successful, happy and fulfilled life. There are many people in all parts of the world who are very brilliant academically but are inept at dealing with people and successful at work or in their personal relationships. Academic intelligence is not enough on its own to be successful in life. IQ can help you get a job and earn a living, but it does not show you how to live a life. When it comes to happiness and success in life, emotional intelligence helps you build stronger relationships, succeed at work, and achieve your career and personal goals.

    Emotionally intelligent people are able to recognize their own emotional state and the emotional states of others and as a result they connect more easily with people. They therefore communicate better, form stronger relationships, achieve greater success at work, and lead a more fulfilling life. John Gottman was right when he said “In the last decade or so, science has discovered a tremendous amount about the role emotions play in our lives. Researchers have found that even more than IQ, your emotional awareness and abilities to handle feelings will determine your success and happiness in all walks of life, including family relationships.”

    Emotional Intelligence consists of five basic components namely self-awareness, self-regulation, motivation, empathy and social skills. The first three competencies are intra-personal and concern your ability to know and manage yourself. Empathy and social skills are inter-personal competencies and concern your ability to interact and get along with others. The better your intra-personal skills, the easier it becomes to express your inter-personal skills. Mastering these skills will allow you to live a better, happier and more successful and fulfilled life.

    Self-awareness is the first component of emotional intelligence. It is the ability to know which emotions you are feeling and why. When you understand your emotions, it is easier for you to acknowledge and control your emotions and prevent your feelings from ruling you. You also become more confident as you do not let your emotions get out of control. Being self-aware also enables you to take an honest look at yourself and better know your strengths and weaknesses, and work on these areas to achieve better outcomes for yourself and others.

    Self-Regulation is the ability to control your emotions and impulses and choose the emotions that you want to experience instead of being the victim of whatever emotions arise. When you are able to manage your emotional state, it becomes easier for you to think before you act and this prevents you from making impulsive and careless decisions. This skill also allows you to transform negative exhausting emotions into more positive and productive ones

    The third component of emotional intelligence is motivation. This is about using your emotions to remain positive, optimistic and persistent rather than negative and pessimistic. When you have a high degree of emotional intelligence you tend to be very motivated, productive and efficient in everything they do. You also use your emotions positively to take the right actions to persist and achieve your goals even in the face of considerable adversity or difficulty.

    Empathy is the fourth element of emotional intelligence. It is the ability to truly recognize and understand the feelings and point of view of people around you. Empathetic people usually possess the ability to listen effectively and accurately to others and are normally excellent at managing relationships, improving communication, building trust and relating to others.

    The fifth component of emotional intelligence is social skills. Emotionally intelligent people have good social skills and are excellent at building and maintaining relationships. When you are highly emotionally intelligent, you no longer focus on your own success first and you always have other’s best interests in mind. You always promote an environment where people cooperate with each other instead of compete with one another and you always help others develop and grow.

    Today emotional intelligence is a key to success in life and the good news is that whatever your actual level of emotional intelligence, you can improve it The best way to develop your emotional skills is through practice. You can then become more efficient at recognizing and managing your emotions as well as the emotions of others and lead a happier, more successful and fulfilled life. Always remember the wise words of Daniel Goleman who said, “What really matters for success, character, happiness and life long achievements is a definite set of emotional skills – your EQ – not just purely cognitive abilities that are measured by conventional IQ tests.”

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    Source by Priya Deelchand

    Views: 0

  • How Car Salesmen Can Get Unlimited Free Auto Sales Leads Fast

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    It is not that hard to get unlimited free automotive leads if you do it the right way and know what you are doing. With hundreds of millions of Google searches for cars and trucks every month, you now have the ability to quickly and easily make contact with many prospects.

    Get Your Information Out There

    You can reach thousands of prospects each month if you put your contact information in front of them when they are searching for a motor vehicle to buy. This means you have to find a way to get your contact information shown on the pages where they are looking, instead of your competitors’ information. When they see your name instead of theirs they will call you or stop by and see you instead of the competition.

    Due to search engine changes in 2011, you can now dominate your local search market for new and used cars and trucks. This is because Google and others now give search engine results based on local markets and local geographical areas. This is good for smaller local companies. It means you now have a way to be #1 online in your market.

    How To Get A #1 Ranking

    To get the #1 ranking in Google and all the other search engines means you must have a plan to get your name and contact information listed in so many places that Google can’t ignore you. Every time your name shows up somewhere online it is a vote for you to be #1, and the car dealer with the most votes will be ranked #1. We do this through a program of internet domination that includes every type of website you can think of, including blogs, forums, other local websites, business directories, articles, press releases, twitter, Facebook, and YouTube.

    Once we do this, then Google starts noticing and believes you have a good website and a good car dealership because you are being mentioned so often in so many different places. How many other web cites and references it takes all depends on how competitive your market is.

    If you are trying to be #1 for all the search terms for new and used cars in a large city it will take more time and more work than a small city. With our domination system we have found we can get a car dealer to #1 even in a large city eventually.

    Your Window Of Opportunity

    What is in your favor right now is the fact that most of your competitors don’t know about all the changes in local search rankings. This gives you a window of opportunity to be ranked #1 now pretty quickly, at least in your own city.

    We have found that with the right help from an expert you can shoot to the top of not just Google but all the other search engines as well, including YouTube and other Google-owned websites. The problem is that many internet marketing firms are still using methods that worked a year or two ago but don’t work anymore. To get to #1 in your market means getting leads from many different websites, forums, directories and blogs, not just Google.

    Massive Online Presence

    The approach that works for local internet domination is to have a massive online presence, and to accomplish that we invented something called The Massive Lead Machine for automobile sales. This not only gets you top ranked it also gives you an ongoing, unlimited amount of free car leads from the internet. The Massive Lead Machine succeeds in positioning your business name and contact information in thousands of internet locations so that people online looking for vehicles will always be seeing your name and so will call you or stop by for a test drive.

    Positive Online Reviews

    Not only that, we have also created a system to get your business a lot of positive online reviews and a lot of favorable comments in discussion websites. This creates the most valuable form of advertising – word of mouth advertising. And this not only works better than expensive paid ads, but it is also free once you have a Massive Lead Machine working for you generating unlimited internet leads.

    Dominate Your Market

    All of this online publicity and word of mouth advertising, along with links, reviews, citations and top search engine rankings, will allow you to truly dominate your local market for auto and truck sales.

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    Source by Leo J. Vidal

    Views: 0

  • Drug Addiction in Senior Citizens

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    Drug addiction in senior citizens is a significant and growing problem in the United States that few people are aware of. In fact, addiction that occurs later in life can be difficult to detect, and sometimes the person suffering from this disease might not even know that they are physically and emotionally dependent on a particular substance. Therefore, a policy of education about the dangers of addiction in older people is essential in order for those who are close to them to recognize any problem and know what options are available to get help. This is especially important considering that recent increases in the amount of older people entering drug rehab programs indicate this problem is probably far worse than we might think.

    The primary way that seniors get addicted to drugs is as a result of chronic pain management. Even under strict medical supervision, addiction to pain medications can and does still occur. This is because these types of narcotics work the same for everyone: they initially manage pain well, then the body develops tolerance and more of the drug is required. With an increase in dosage and consistent use, tolerance increases and eventually leads to physical dependence. Physical dependence almost invariably leads to outright addiction at a mental and emotional level. Therefore, seniors who are taking pain medications regularly are at increased risk for addiction. And because these medications are prescribed by doctors, most people consider them harmless and don’t think that addiction will ever become an issue. However, once it sets in, addiction is a lifelong affliction that can cause serious health issues.

    Another primary reason that older people become addicted to drugs or alcohol is as a result of lifestyle changes. These changes include the celebration of a life of toil and work, but can lead to some very bad habits. For instance, frequent dinners that include wine or beer can quickly become problematic. Before a person knows it, they’re having cocktails with lunch and dinner, and eventually Mimosas or Bloody Mary’s with breakfast.

    As a result of inactivity after a lifetime of working, some seniors have difficulty sleeping. Medications designed to help people get to sleep are extremely addicting and can lead to significant problems with memory loss. Older people who are addicted to sleeping pills often engage in strange or erratic behavior while having no recollection of doing so. And because sleep aids can lead to a persistent state of confusion, it can be difficult for a person to understand that they have a problem.

    Grief and depression is often a significant problem for senior citizens. As people get older their friends, family and associates age as well, and the loss of these people becomes a common occurrence. This combined with decreased levels of activity can lead to a state of depression that some people might seek to self-medicate with drugs or alcohol. Boredom and lack of exercise serve to exacerbate these problems.

    If you have an older loved one with a drug or alcohol problem, their very life could depend on you. The following options are readily available:

    Individual Therapy/Counseling

    Intervention

    Outpatient Rehab

    Inpatient Rehab

    Group and Family Therapy

    Don’t wait a moment longer to take action; the earlier addiction or alcoholism is treated, the higher the likelihood of success.

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    Source by Jim Debbies

    Views: 0