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Latest Metrics for Small Business Owners to Measure Their SEO Success
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Let's face it – SEO is not easy for any business. It becomes even more complicated when you've limited money, time and resources. According to the latest Cluth Survey "More than 36% of small businesses have already an SEO strategy and rest 23% are planning to develop one."

In order to maintain and develop a long-term SEO strategy, it is important for small business owners to understand the best way to measure their SEO success. As a small business owner if you are looking for ways if your SEO strategy is working, then here are the three SEO success metrics that can be helpful.
1. Traffic Retention
2. Backlink quality
3. Conversion rate
Let's have a look below how these three metrics can help you measuring SEO success.
- Traffic Retention for measuring quality search audiences
Every business wants to draw the attention of quality traffic to their website. Here Google Analytics play a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners to decide the quality of your search traffic. These are – Scroll depth and Bounce Rate.
- While Scroll depth determines how far your visitors scroll down specific web pages. If they scroll down the entire page, it means your audience is keen to read the topic.
- Bounce Rate refers to those searchers who visited a single page of your website but then left your site without browsing other pages.
- Backlink Quality defines the impact of Inbound Links
The quality of a backlink is measured by the total number of links from sites with high Domain Authority. To know the quality of the backlinks used in your site, you need to make sure that these are relevant and endorsed from new domains that can have more impact.

Although you can't control all links coming to your website, you can target the quality of those links via outreach to guest posting. Make sure your targets should include websites that offer domain authority, a new audience, and website relevancy.

3. Conversion Rate Offers Insight about SEO strategy Effectiveness

Conversion rates play a major role to measure small business performance metrics.

It enables you to know how well you are achieving SEO goals, along with the scope of success.

SEO success largely depends on generating many leads as possible. The conversion rate is the total number of website visitors who are becoming your potential clients. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

Wrapping the post

Every business needs context and time to measure and earn SEO success. By understanding the right metrics for measuring SEO success, you will surely lead the race and become a winner.

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p.cjk {"Noto Sans CJK SC Regular"; font-size: 12pt; so-language: zh-CN}
p.ctl {"FreeSans"; font-size: 12pt; so-language: hi-IN}
a: link {so-language: zxx}

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November 11, 2022
JUST IN: Delta Discharges Third COVID-19 Patient

Delta State has discharged another person infected with COVID-19 after treatment.

This was disclosed by the state government via its official Twitter handle, with the latest discharge bringing the total number of persons discharged in the state to three.

The state now has 11 active cases after recording 17 cases with three deaths and three persons discharged.

The state government has in place a dusk-to-dawn curfew to restrict movement and contain the spread of the virus.

Also, wearing of face mask has been made compulsory for anyone, who goes to public place.

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http://saharareporters.com/2020/05/08/just-delta-discharges-third-covid-19-patient

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May 9, 2020
Black people in England and Wales twice as likely to die with covid-19

The latest coronavirus news updated every day including coronavirus cases, the latest news, features and interviews from New Scientist and essential information about the covid-19 pandemic

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https://www.newscientist.com/article/2237475-black-people-in-england-and-wales-twice-as-likely-to-die-with-covid-19/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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May 9, 2020
Socso’s PSP for Covid-19 screening : Only RT-PCR tests will do

KUALA LUMPUR: The Social Security Organisation will only accept the ‘Reverse Transcriptase-Polymerase Chain Reaction’ (RT-PCR) method for Covid-19 screening under its Program Saringan Prihatin (PSP) initiative and not the ‘Rapid Test Kit (RTK) Antibody’ methodology.

Socso said it was taking this measure based on the latest guidelines from the Health Ministry (KKM) on Covid-19 screening which only recognises RT-PCR as the methodology and the National Security Council’s decision on the same matter.

“Socso views the recommendation on the Covid-19 screening methodology for workers at high risk very seriously, The screening tests will be undertaken by the existing service providers and also others who will be appointed to enable more efficient delivery.

“This screening is compulsory for foreign workers in the construction sector or those working in red zones only,” Socso said in a statement here today.

Prior to this, Socso had announced that under its PSP initiative on testing for Covid-19 on workers of companies operating during the Movement Control Order (MCO) period would entail two phases namely RT-PCR followed by the RTK Antibody.

Socso will be providing more information at its Portal Prihatin Perkeso at https://prihatin.perkeso.gov.my. –Bernama

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https://www.thesundaily.my/home/socso-s-psp-for-covid-19-screening-only-rt-pcr-tests-will-do-EK2387017

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May 9, 2020
Billions worldwide living with herpes

About half a billion people worldwide are living with genital herpes, and several billion have an oral herpes infection, new estimates show, highlighting the need to improve awareness and scale up services to prevent and treat herpes.

About 13% of the world’s population aged 15 to 49 years were living with herpes simplex virus type 2 (HSV-2) infection in 2016, the latest year for which data is available. HSV-2 is almost exclusively sexually transmitted, causing genital herpes. Infection can lead to recurring, often painful, genital sores in up to a third of people infected.

Herpes simplex virus type 1 (HSV-1) is mainly transmitted by oral to oral contact to cause oral herpes infection – sometimes leading to painful sores in or around the mouth (“cold sores”). However, HSV-1 can also be transmitted to the genital area through oral sex, causing genital herpes.

Around 67% of the world’s population aged 0 to 49 had HSV-1 infection in 2016 – an estimated 3.7 billion people. Most of these infections were oral; however, between 122 million to 192 million people were estimated to have genital HSV-1
infection.

Genital herpes is a substantial health concern worldwide – beyond the potential pain and discomfort suffered by people living with the infection, the associated social consequences can have a profound effect on sexual and reproductive
health” says Dr Ian Askew, Director of the Department of Sexual and Reproductive Health and Research at the World Health Organization (WHO).

Herpes and HIV

People with HSV-2 infection are at least three times more likely to become infected with HIV, if exposed. Thus, HSV-2 likely plays a substantial role in the spread of HIV globally. Women are more susceptible to both HSV-2 and HIV. Women living in
the WHO Africa Region have the highest HSV-2 prevalence and exposure to HIV – putting them at greatest risk of HIV infection.

No cure: vaccine needed

There is no cure for herpes. Antiviral medications, such as acyclovir, famciclovir, and valacyclovir, can help to reduce the severity and frequency of symptoms but cannot cure the infection.

Better awareness, improved access to antiviral medications and heightened HIV prevention efforts for those with genital HSV symptoms are needed globally. In addition, development of better treatment and prevention interventions is needed, particularly
HSV vaccines.

“A vaccine against HSV infection would not only help to promote and protect the health and well-being of millions of people, particularly women, worldwide – it could also potentially have an impact on slowing the spread of HIV, if developed
and provided alongside other HIV prevention strategies” says Dr Meg Doherty, Director of the WHO Department of Global HIV, Hepatitis, and STI Programmes.

Authored by staff at the University of Bristol, the WHO, and Weill Cornell Medical College-Qatar, and published in the Bulletin of the World Health Organization, this new study estimates the global infection prevalence and incidence of HSV-1 and HSV-2
in 2016.

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https://www.who.int/news-room/detail/01-05-2020-billions-worldwide-living-with-herpes

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May 9, 2020
Maternal infections in health facilities

A clearer picture of the global impact

New research from the Global Maternal Sepsis Study (GLOSS), a major WHO/HRP initiative, shows that infection has a much larger impact on global maternal mortality and morbidity than previously thought.

The
results from GLOSS, published in The Lancet Global Health, are the first to provide data on frequency of maternal infections and
sepsis across the pregnancy and post-pregnancy period, in a large number of health facilities around the world.

Around 11 women per 1000 live births had an infection which resulted in or contributed to what is known as a severe maternal outcome – either they died or nearly died – during their hospitalization.

Urgent improvement is needed to manage this life-threatening risk faced by all pregnant and recently pregnant women, wherever they are in the world.

What is maternal sepsis and how does it lead to maternal death?

Maternal sepsis is a life-threatening condition that arises when the body’s response to infection causes injury to its own tissues and organs during pregnancy, child-birth, post-abortion or the postpartum period.

The latest global estimates place sepsis due to obstetric infections as the third most common cause of maternal mortality. However, this only includes infections as a direct result of pregnancy, such as endometritis or post-caesarean wound infections.

Few
previous studies include post-abortion infections. Neither do they address indirect infections such as respiratory and meningitis, which are aggravated by pregnancy but not directly caused by it.

A better understanding of maternal infection

GLOSS was a massive facility-based data collection effort led by WHO, accompanied by a ‘STOP SEPSIS!’ campaign to increase awareness among healthcare providers.

The study gathered data on women who were admitted with suspected or confirmed infection during pregnancy or post-pregnancy over a one-week period in 2017. More than 2800 women participated in the study in 52 countries.

GLOSS included healthcare facilities that care for women during pregnancy, childbirth or at the end of pregnancy, as well as facilities without maternity service but where women could be hospitalized during or after pregnancy, and data on infections
which are not usually recorded as maternal sepsis, including post-abortion and indirect infections.

The result is a more complete understanding of the frequency and impact of maternal infections in health facilities.

GLOSS calls attention not only to the wider range of risks faced by pregnant women but also to the long period of time during which they are at risk.

Putting global numbers on maternal infection and sepsis

Overall, around 70 pregnant or recently-pregnant women per 1000 live births were found to have a maternal infection needing hospital management.

Across the study, 11 women with either direct or indirect infection per 1000 live births developed a severe maternal outcome, but in low- and middle-income countries up to 15 women per 1000 births were affected.

Infections were the underlying cause of most of the deaths recorded during the study, primarily post-abortion infection and indirect infections. Infections were also present in about a third of deaths attributed to other causes, such as postpartum
haemorrhage.

This suggests that the contribution of infection to global maternal mortality and morbidity may be larger than current reports of maternal sepsis mortality suggest.

Preventing, identifying and treating maternal infection and sepsis

Some of the most common maternal infections found in the study, such as urinary tract infections, post-caesarean and post-abortion infections, are largely preventable and treatable.

GLOSS results suggest that current levels of monitoring and clinical care across health facilities are not enough to prevent, identify and treat levels of maternal infection effectively.

For instance, a complete set of vital signs was not reported for a third of the women in the study, on the day their infection was suspected or diagnosed. Delays in antimicrobial therapy were frequent.

GLOSS also shows marked differences across countries, with the highest burden in low- and middle-income countries, compared with high-income countries.

This may reflect the impact of broader health determinants in different country contexts. Challenges of overcrowding, limited access to water and sanitation and constraints to safe births by skilled birth attendants can reduce the ability of healthcare
providers to manage the frequency and outcome of maternal infections.

An opportunity to implement evidence-based practice

GLOSS gives healthcare providers, policy-makers, and the public at large an opportunity: to mobilise around these data improve evidence-based practice, and save lives.

WHO has produced a number of resources which can support timely action to prevent, diagnose and treat maternal infection, as well as activities such as the upcoming SAVE LIVES: Clean Your Hands campaign
on 5 May which celebrates the central role played by nurses and midwives in clean health care.

In addition, WHO will publish a global sepsis epidemiology report around the 73rd World Health Assembly (WHA) in May, as requested in the
2017
WHA Resolution on Improving the prevention, diagnosis and clinical managementof sepsis.

Understanding why and how infection affects women is essential for equipping healthcare providers with life-saving knowledge and enabling health care systems to bring down global maternal mortality and morbidity.

Related publications

WHO recommendations for prevention and treatment of maternal peripartum infections

WHO Clinical practice handbook for safe abortion

Global guidelines on the prevention of surgical site infection

WHO statement on maternal sepsis

World Health Assembly resolution on Improving the prevention, diagnosis and clinical management of sepsis

Health Topics

Antimicrobial resistance

Infection Prevention and Control

Water Sanitation Hygiene

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Global Maternal Sepsis Study

SAVE LIVES: Clean Your Hands 5 May 2020

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May 9, 2020
Palm oil players in Sabah can resume operation, to adhere to state guidelines

KUALA LUMPUR: The Malaysian Palm Oil Association (MPOA) and the Malaysian Estate Owners Association (MEOA) have been diligently engaging with the relevant authorities in Sabah and putting relevant measures to curb the spread of Covid-19 in the palm oil supply chain.

In a joint statement yesterday, both associations said they were also grateful to the chief minister and state government for granting the palm oil supply chain the approval to resume operations in the affected six districts.

“We are very grateful the authorities were able to appreciate the overall situation in assessing the risks pertaining to the Covid-19 and the oil palm plantation sector and approve the lifting of the shutdown,“ the statement said.

It said both association were also appreciative of the open networking and effective engagement with the local plantation association, namely the East Malaysian Planters Association (EMPA), that led to the lifting of the shutdown.

It added that the associations and its members would adhere strictly to the conditions set and would continue to engage and support the diligent measures taken by the state and relevant authorities to curb the spread of Covid-19 in Sabah.

Meanwhile, Sime Darby Plantation Bhd (SDP) in a separate statement thanked the Sabah state government on its latest decision to allow oil palm estates and mills in Tawau, Lahad Datu, Kinabatangan, Semporna, Kunak and Kalabakan to resume operations.

“We welcome this carefully measured decision which balances the need to control the spread of the Covid-19 virus whilst allowing an industry deemed essential by the National Security Council (NSC) to continue being productive,“ it said.

SDP said it was committed to continue working with the authorities to ensure strict compliance to the operating conditions and guidelines of the state health department.

“This has been our commitment for all our operations throughout the country since the commencement of the Movement Control Order (MCO) and we will continue to fulfill this commitment to mitigate any risks to the safety and health of our workers,“ it said.

Sabah Chief Minister Datuk Seri Mohd Shafie Apdal yesterday allowed oil palm supply chain in Tawau, Lahad Datu, Kinabatangan, Semporna, Kunak and Kalabakan to resume operations if they had no positive virus cases, no persons under investigation for COVID-19 and no workers had had close contact with positive or suspected cases.

However, all the re-opened oil palm operations must abide with the strict adherence to the guidelines prepared by the state health ministry. — Bernama

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https://www.thesundaily.my/local/palm-oil-players-in-sabah-can-resume-operation-to-adhere-to-state-guidelines-NB2245719

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April 11, 2020
Covid-19: MAF strengthens, tightens nation’s border controls

KUALA LUMPUR: The Malaysian Armed Forces (MAF) will strengthen and tighten the country’s border controls during the Movement Control Order (MCO).

The Chief of Defence Force Gen Tan Sri Affendi Buang (pix) said MAF would always take various factors into consideration in drafting the country’s strategic defence plans to cover any situation, especially since Malaysia was facing the Covid-19 pandemic.

He said they even looked into various possibilities, especially in anticipating the action of foreigners entering Malaysia illegally by using ‘rat lanes’.

“This in turn could have an impact on the rise of Covid-19 cases. While the MCO and enhanced MCO (EMCO) are being implemented, domestic operations will continue as usual.

“The MAF collaborates with the Royal Malaysia Police, especially the General Operations Force as well as other security agencies, to not only carry out border controls in Peninsular Malaysia and East Malaysia but also the nation’s maritime borders,” he said yesterday.

Affendi said that with the latest directive as contained in Prime Minister Tan Sri Muhyiddin Yassin’s special message today, MAF would further strengthen every land, sea and air control to be at the highest level.

Muhyiddin, in his message, directed the Inspector-General of Police Tan Sri Abdul Hamid Bador; MAF chiefs; Malaysian Maritime Enforcement Agency (MMEA) director-general Maritime Admiral Datuk Mohd Zubil Mat Som; Immigration Department; People’s Volunteers Corps (RELA) and other relevant agencies to tighten controls along the country’s borders.

The Prime Minister said this was to avoid the possibility of illegal immigrants entering through ‘rat lanes’ and bringing the virus into the country. — Bernama

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https://www.thesundaily.my/local/covid-19-maf-strengthens-tightens-nation-s-border-controls-MB2245608

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April 11, 2020
New Ebola case confirmed in the Democratic Republic of the Congo

A new case of Ebola virus disease was confirmed today in the city of Beni in the Democratic Republic of the Congo (DRC).

“While not welcome news, this is an event we anticipated. We kept response teams in Beni and other high risk areas for precisely this reason,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General.

As part of the active Ebola surveillance system in place to respond to this ongoing outbreak in DRC, thousands of alerts are still being investigated every day. An alert is a person who has symptoms that could be due to Ebola, or any death in a high risk area that could have been as result of Ebola.

As with all confirmed cases, efforts are already underway to find everyone who may have been in contact with the person in order to offer them the vaccine and monitor their health status.

“WHO has worked side by side with health responders from the DRC for over 18 months and our teams are right now supporting the investigation into this latest case,” said Dr Matshidiso Moeti, WHO Regional Director for Africa. “Although the ongoing COVID-19 pandemic adds challenges, we will continue this joint effort until we can declare the end of this Ebola outbreak together.”

The news of the confirmed case came minutes after the conclusion of a meeting of the International Health Regulations Emergency Committee on Ebola in DRC. The Emergency Committee will reconvene next week in order to re-evaluate their recommendations in light of this new information.

Prior to this, the last person who was confirmed to have Ebola in DRC tested negative twice and was discharged from a treatment centre on 3 March 2020.

As of 10 April 2020, 3456 confirmed and probable cases and 2276 deaths have occurred as a result of the outbreak.

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https://www.who.int/news-room/detail/10-04-2020-new-ebola-case-confirmed-in-the-democratic-republic-of-the-congo

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April 11, 2020
Coronavirus latest: US unemployment claims pass 16 million

The latest coronavirus news updated every day including coronavirus cases, the latest news, features and interviews from New Scientist and essential information about the covid-19 pandemic

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https://www.newscientist.com/article/2237475-coronavirus-latest-us-unemployment-claims-pass-16-million/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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April 10, 2020