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5 Ways How Outdoor Adventure Relates To Entrepreneurship

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When I first braved myself to embark on the entrepreneurship journey, I was soon facing a daunting question: Do I have the qualities to be an entrepreneur?

I am purely an outdoor educator. There were numerous instances when people told me that this passion of mine will not bring me far. But here I am, until today, staying stubborn passionate with this hobby of mine.

So I did take a step back to analyse if I have what it takes to be an entrepreneur. And I found 5 key qualities. Here they are:

1. Decision Making

Being in the outdoors requires me to make decisions. This is especially so when I have a group of participants. There are countless decisions to make before, during and after a programme.

For example, have I sorted out all the contingency plans? Have I brought sufficient food and equipment?

As an entrepreneur, I have to make countless decisions. No one is there to tell you what to do.

2. Risk Taking

I have to be used to take risks in the outdoors. If I do not risk falling, I will not know how high I can climb. If I do not risk making a wrong decision at a junction, I will not know if that is even the correct path to take.

I have started out a few businesses. Some worked while some failed. But still, I will not have known all these if I had not tried.

3. Safety Mindedness

However, people often misunderstand that being a risk taker means that we do not bother about safety. In the outdoors, the safety factor has actually been considered multiple times.

A climbing rope, for example, could withstand about 12 times more than an average climber’s weight. Safety procedures are everywhere. Where there is none, we are taught to make conservative judgement calls.

The very reason why I do not focus only on one single business is based on the wise saying: Do not place ALL your eggs in one basket. There has to be a safety net.

4. Perseverance

This is a classic nature of an outdoor adventurer. We are used to toughing it out. We know that words don’t count without actions. And the effort required is normally superhuman. We are trained to go the distance.

No one ever said being an entrepreneur is easy. It took me 6 months before I made my first dollar. Thankfully I have been trained to persevere.

5. Creativity

Facing problems is a staple diet of an outdoor adventurer. No one day or one activity is the same. Hence, we have to always think outside the box. Speak about being a maverick. I myself am amazed at what I or my participants do to solve problems.

I started out with minimal capital. Hence, I needed to be creative in planning my effort, energy and money. Be creative in using the many Softwares work for me instead of the other way round.

These 5 qualities inherent in an outdoor adventurer definitely fits the bill of being an entrepreneur. Well, if you lucky, you could turn the passion into your profession. If not, you sure would have picked up enough tools to run a business!

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Source by Ahmad Bahktiar Othman

Views: 0

July 25, 2022
How Online Entrepreneurs Can Make Money Online With a Website

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Starting an online business can be freeing if the entrepreneur knows what they are doing. But what does a new entrepreneur do if they are not experience in online business? The key to an online business is to leverage how to make money online with a website.

The online business website is the heart of any Internet-based business and all detailed pertaining to the website need to be handled with care. Therefore, online business owners should take special care to create a website in a profitable market (also known as a niche), market the website properly using traffic generating techniques and have calls for action so that consumers will follow through with purchases.

Read on for a break down of the previous steps for more detail.

Selling products using your website

Online entrepreneurs have millions of online products that can be marketed that will translate into paid commissions. Companies like Amazon, Wal-Mart and Target use affiliate marketers to help promote their products and drive Internet traffic to their web pages. It is common for online entrepreneurs to earn commissions If a purchase is made, because a consumer clicked through to the Amazon page through the entrepreneurs marketing web page.

Decide on a market or niche

Now it is time to decide what type of products the online entrepreneur would like to market in. The online marketer will decide what specific market they are going to operate in. For this article, let’s say the online entrepreneur chooses helping coaches find the right baseball gear for their teams. Many of the major retails deal in baseball gear and have affiliate marketing programs that online entrepreneurs can take advantage of.

Create a website

At this point the online entrepreneur will create a website that will be used to market various baseball products through affiliate links to the retailers’ home site. The website should be clean and be in a layout that is suited for the consumer to find information easily.

Drive traffic to the website

Here is where the online entrepreneur would need to decide. Should organic traffic techniques be utilized through SEO optimization? Or should traffic be sent to the marketing website using pay-per-click technique. The pay-per-click would be the fastest way to get traffic to the website. The problem with pay=per-click is that sending traffic to the website can be expensive. Most online entrepreneurs choose the route of getting free traffic using SEO Optimization. Building traffic through SEO takes time.

Convert traffic to purchases

Now that the online entrepreneur has traffic, it is time to convert that traffic in to purchases. This is where the vendor weblinks come into play. The goal is to tweak your SEO Optimization so that most visitors are wanting to buy. Work on the SEO content to get your purchase-to-traffic conversion rate to 20%. That is the low end of what a conversion rate should be for a niche webpage. Try to get higher if possible.

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Source by Douglas Quinn

Views: 0

July 25, 2022
Love One Another (A Sermon on John 13: 31-35)
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We are in the 13th chapter of the Gospel according to St John's this week, and I'm going to unpack our reading verse by verse as it is a difficult passage.

"When he had gone out, Jesus said," Now the Son of Man has been glorified, and God has been glorified in him. " (John 13:31)

The person who had 'gone out' was Judas, and the sentence seems to suggest that Judas' leaving somewhat brought glory to Jesus, which sounds really odd.

"If God has been glorified in him, God will also glorify him in himself and will glorify him at once." (John 13:32)

I really have no idea where to begin with that statement!

"Little children, I am with you only a little longer. You will look for me; and as I said to the Jews so now I say to you, 'Where I am going, you cannot come.'" (John 13:33 )

That statement makes sense to us as Jesus speaking about his own impending suffering and death, though at the time it made no sense at all to His disciples.

I give you a new commandment, that you love one another. Just as I have loved you, you also should love one another. By this everyone will know that you are my disciples, if you have love for one another. "(John 13: 34-45)

That concluding pronouncement, I suspect, is the most difficult to understand of all!

"All you need is love!" – so said the Beatles.

When I read statements like these from the lips of Jesus, I can almost hear the soundtrack of that well-known Beatles song playing in the background.

"Love is all you need. Love is all you need …"

It's not true, of course. Love isn't all we need – not in relationships, not in families, not in governments.

We had an election yesterday. Did you vote for the most loving candidate? Should you have?

I tried to give some thought after reading this passage as to who the most loving candidate for electoral office was. It wasn't obvious.

It didn't take me long to come up with the names of politicians who were definitely NOT full of love and sweetness, but it seemed less obvious to me which candidates actually were.

Did the candidate who loves us the most win? Do we care?

In truth, in as much as we might say, "all we need is love" , I don't think we really care whether our political leaders love us, any more than we really care whether our boss at work truly loves us. Love is not all we need. A good capacity for management is probably far more important in cases like this than is love!

Love is not all we need in government or in families, and it's not even all we need in a system of morality! This might sound counterintuitive. Is not all of morality – all our statements about what is right and what is wrong – really an extension of that basic ideal of love?

Certainly, over the generations, scores of philosophers and other great thinkers have suggested that all of our moral intuitions can be reduced to one simple exhortation – if not 'to love' exactly, to something very akin to that.

The British philosopher, John Stuart Mill, saw all of morality as a system of increasing pleasure for people and reducing harm. He is probably best remembered for his 'harm principle' :

"That the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others."

I have a feeling that if you'd asked Mill what the essence of morality was, he might not have said 'love one another' , but might well have said 'don't' harm one another ' , which is pretty similar.

Likewise, the great 18th century German philosopher, Immanuel Kant, believed that morality could be reduced to a single maxim – the 'categorical imperative' :

"Act only according to that maxim whereby you can, at the same time, will that it should become a universal law."

That's always sounded to me like a really complex way of saying 'love your neighbor as you would love yourself " , which, of course, was Jesus' 'golden rule' that many people see as being His one-line summary of the moral law , along with the first and great commandment, of course, that you have to love God:

"Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind. This is the first and great commandment. And the second is like unto it, Thou shalt love thy neighbor as thyself. these two commandments hang all the law and the prophets. " (Matthew 22: 37-40)

We are familiar with these commandments. We hear them every week in church, and they do seem to suggest that everything in the law of God comes down to love, and that the rest is just commentary.

Is that really what Jesus was saying? St Augustine thought so, and in my previous sermons on these passages, I have suggested exactly that – that there is really only one law of God – that we love – and that the rest is just application. My more recent reading though has suggested that it's actually a lot more complicated than that, at least if Jesus really was being true to His Hebraic tradition.

The Hebraic law centers around the Ten Commandments – the ten words of God to the people of Israel – and while it seems straightforward to see commandments like "thou shalt not steal" and "thou shalt not murder" as being extensions of the commandment to love , other commandments like "honor thy father and thy mother" do not seem to be so easily reducible. Honoring your father and your mother seems to be more about respecting authority than it is about love .

I've been reading a very interesting book lately by moral psychologist, Jonathan Haidt, called "the Righteous Mind" , in which he outlines what he calls 'moral foundation theory' .

I'm not suggesting that everyone should rush out to get a copy of this book. It is not an easy read and could prove difficult if you don't have an academic background in the study of philosophical ethics (which, thankfully, I do).

The author's key point, at any rate, is that our moral intuitions can't be reduced to any one simple maxim such as 'love one another' as morality is invariably more complex than that.

Haidt suggests that there are five reasonably independent dimensions to our moral awareness, and 'caring' for others is just one of those dimensions. The others are:
- Fairness (which is all about justice, rewards and punishments)
- Loyalty (which is associated with values such as faithfulness and patriotism )
- Authority (where you honor your father and your mother, king and country)
- Sanctity (which involves respecting your body and potentially embracing things like chastity, temperance and cleanliness)
Forgive me if I'm now sounding more dry and esoteric than the book I mentioned. My point is actually a simple one – that 'all you need is love' is both simplistic and inadequate. We don't only need love – not if we are going to be successful in our relationships or in all of life. We actually need a lot of things – courage, self-discipline, wisdom, nurture and support and a good education, and more!

Of course, Jesus didn't say "love is all you need". That was ' The Beatles' . What Jesus did say was "By this everyone will know that you are my disciples, if you have love for one another" . In other words, Jesus didn't say that love is all we need to live a full and productive life. What He said was that it was all we needed in order to show the world that we are His disciples. That might sound like much the same thing but it's actually quite distinct.

The life of love is not a strategy for success, despite what any number of tele-evangelists might have told you. Indeed, if it's right to consider it a strategy at all, the life of love could only be a strategy for getting yourself killed. That's certainly how it worked for Jesus.

I'm sure I've mentioned before that friend who said to me "I'm sick of hearing people tell me about all the problems they had before they met Jesus and how He solved them all for them. till I met Jesus! "

That's difficult to hear, I think. We don't want to think of Jesus as the one who leads us down a path of suffering and misery. We want to think of Jesus as one who elevates us to heavenly places.

Isn't that what religion is for after all? Isn't good religion supposed to benefit our lives and help us live more fully and peacefully with a great sense of purpose and fulfillment? Surely, it's not just about suffering in this world so that we can enjoy a better life in the next? Surely there's more to it than that?

I don't think Jesus is saying that discipleship is all about suffering any more than it is all about success. Discipleship, Jesus says, is all about love, and everything else depends on what Jesus means by love .

Jesus says His command to love is a new commandment, and that's a surprise. Certainly, the commandment to love is as old as the Scriptures themselves, so it must be the latter part of the commandment – to love one another ' as I have loved you' – that makes it new.

When we hear those words, I suspect most of us immediately think of the cross and Jesus laying down his life for us. That makes sense, and indeed the same Gospel writer, John, writes in his first letter "This is how we know what love is: Jesus Christ laid down his life for us" (1 John 3:16). Even so, without wanting to press the issue of the timeline too heavily, the exhortation we have in today's Gospel reading -to love one another "as I have loved you" happens before the cross, suggesting that the model on view here may not be the death of Jesus but the life of Jesus!

Further, as noted, today's reading begins with a reference to Judas – "when he had gone out" – and Jesus' exhortation to love each other as He has loved us comes immediately before the two terrible betrayals from disciples whom Jesus had just broken bread with and whose feet Jesus had just washed – the one betrayal being from Judas, of course, and the other one being from dear Peter!

Jesus loved Peter, was betrayed by Peter, and would eventually be reconciled with Peter. Jesus loved Judas but would never be reconciled with him. Even perfect love does not guarantee a perfect ending to the story. Even so, love anyway – that's the new commandment .

Yes, "greater love has no one than this – to lay down one's life for their friends" (John 15: 3). That is true, and bodily self-sacrifice is indeed the ultimate example of love, but most of the time love is not so grandiose and (thankfully) not quite so painful. The far more common (and in some ways more difficult) labor of love is the ongoing work of having to forgive those who fail us, and sometimes fail us very badly.

This, I believe, is the love by which everyone will now that we are His disciples – it's the love that breaks bread with those who betray us and that washes the feet of those who turn their backs on us. It's the love that finds its ultimate inspiration in the sacrificial death of Christ on the cross, but which likewise finds daily encouragement in the simple acts of grace shown by Jesus towards those whom He knew would radically fail Him.

I give you a new commandment, that you love one another. Just as I have loved you, you also should love one another. By this everyone will know that you are my disciples, if you have love for one another. "(John 13: 34-45)

It's not a strategy for success. It's not a means to a better life or more successful relationships. It's just the way that we demonstrate to the world that we are followers of Jesus. We break bread, we wash feet, we empathise, we forgive. We love one another just as He loved us.

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Source by David B. Smith

Views: 0
July 25, 2022
ChatBot Marketing With Aritificial Intelligence

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ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company’s marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.

When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.

The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business’s brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.

So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing – the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business’ digital marketing strategies.

From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content – in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.

The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.

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Source by Stephen C Campbell

Views: 0

July 25, 2022
Wisdom For Living

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Do you have wisdom? Wisdom is the key to successful living on earth. Lack of it is to be groping in the dark and be surrounded by great woes, wailing and destruction. Wisdom makes the difference between success and failure, life and death, poverty and prosperity, health and sickness. Possession of wisdom is to possess life.

“I, wisdom, dwell with prudence, and find out knowledge and discretion… I love those who love me, and those who seek me diligently will find me. Riches and honor are with me, enduring riches and righteousness… The Lord possessed me at the beginning of His way, before His works of old… Then I was beside Him as a master craftsman; and I was daily His delight, rejoicing always before Him… – Proverbs 8:12, 17-18, 22, 30 (NKJV).

The Lord founded the earth by wisdom (Proverbs 3:19) and so man needs wisdom to be able to occupy her successfully. Wisdom is the principal thing to possess in order to enjoy living on earth. Every challenge in life is basically a wisdom problem and to have wisdom for any challenge is to have 50% of it solved.

Wisdom was God’s master craftsman in creation. He utilized wisdom to successfully create all we see, use and enjoy. With wisdom you have prudence, knowledge and discretion; a complete package that will help you not to stumble or make mistakes in your words and action.

The choices you make are measures of the wisdom available to you. The more the wisdom you acquire the better your choices and the outcomes you get. It is your responsibility to go for wisdom in all areas of your life. You need wisdom to live a victorious Christian life and also to live every phase of your life very well and remarkably: as a child, student, worker, spouse, parent, friend, leader, neighbour, colleague, group member, boss, employee and client. The list can go on and on. Your level of wisdom will affect your relationship with others and so is important that you possess it.

Your tomorrow is a product of your application of wisdom today. The wisdom seeds you plant today grow and add up to give you a glorious future. The wisdom steps you take today will take you to your ultimate peak tomorrow. The prize you pay today to get wisdom cannot be compared to the returns that will come to you in future. The outcome of wisdom is worth all you have to put in or sacrifice to get it. The success of your life depends on it, so go for the wisdom for living.

The word of God (The bible), which is the bag of wisdom seeds, has all the wisdom you need to live a triumphant life on this earth. Search the word for them, for whoever finds wisdom finds life and obtains favour from God.

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Source by Ngozi Nwoke

Views: 0

July 25, 2022
Starting a Woodworking Business With Little or No Related Experience Will Require a Proven Plan

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If you have little or no woodworking experience it is possible to start a profitable business in this trade. There are guides available on the internet that will give you step-by-step instructions on how to start-up such a business.

To start your woodworking business you will need a materials list that help you access wood and tools from local sources. These materials and tools will have to be affordable and of good quality. Having a resource to guide you with this challenge will help you save time and money. Materials that you will need, do not have to be from the local hardware store. Some of these materials can be found at a garage sale. I know a person who found a pile of two-by-fours that a home owner left on his curb. This wood was pine. He made this pile of discarded pine into a picnic table and sold it for $250.

There are a number of steps to consider when starting a woodworking business. The key to starting such a business requires a proven plan. You need to know what types of products to build and will give you consistent sales. The types of woodworking project you get involved in will be determined by the area you live in. Oe course knowing what your potential customers needs are will go along way with regards to making sales.

How to build these woodworking projects, in a timely and cost-effective way, will while require that you master certain woodworking skills. Of course you will need to learn which types of tools to purchase that will make constructing these various woodworking project in the most efficient manner

This knowledge of how to use these various tools can be found on the internet. These various tools need to be used with safety in mind, Various tools you will to learn how to use complete you woodworking projects can cause serious hard to your body if used in a safe manner. A proven woodworking resource will teach how to use these tools in a safe manner

These tools will be critical in completing these various projects in a timely and cost-effective manner. Such tools will include a circular saw, chisel, hammer, drill, various drill bits, impact driver and even a miter saw. Of course you will need a place to work such a backyard shed.

Of course you will have to consider what types of wood you will be using to construct your woodworking project. Certain types of wood are more to certain projects than others. Good woodworking plan will help you to make the best choices with regards to this.

Whatever woodworking project you decide to start your business with, will require some planning. Having a proven woodworking plan to start this endeavour would be a good step.

Best Regards

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Source by Paul Luciw

Views: 0

July 24, 2022
Your Personal Healing Journey

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As you journey precious New Year Healing Moments are within your grasp.
Can you believe another year has come and gone? After the busy Christmas and new year celebrations are over is a great time for personal contemplation and resolve. You have most probably, already indulged in retrospection and re-evaluating some of your life choices.

Are you looking forward to beginning a year of opportunities and ground-breaking possibilities? Can you see today as if it were a new-born? Will you choose to dress your new born year, with zest and enthusiasm?

"To every season there is season, and a time to every purpose under heaven: A time to be born, …" ~ Ecclesiastes

Each bright day is given to you and I to live with renewed vigor – to daily grow and try to be your best and highest self. Don't wait to respond to your thoughts and impulses.
May this year be full of love, laughter, happiness and good health!
Can you react to your longings and dreams? Can this day, this year, be filled with precious moments? Don't wait!

If you are looking for effective ways of changing your life for the better, then you'll be sure to find useful information in the following Fifteen Precious Moment Ideas:

1.Get In Shape:

It's easy enough to start an exercise and diet program, but the trick is to find one that will give you results and that you will stick to over the long run.
2. Eat Healthier Food and Less Overall:

With dedicated determination (Even though you are surrounded by cheap junk food) you can slowly develop healthier eating habits.

3. Become More Active:

You may or may not have a big weight problem. Nonetheless, you need is to find ways of moving around more throughout the day instead of simply setting around or staying hunched over the computer or in a soft chair using your mobile phone.

4. Quit Procrastinating:

The biggest barrier that keeps most people from reaching their goals is relaxing and doing fun things and not work on their goal. Once you get used to procrastinating it's difficult to snap yourself out of it and change your bad habits.

5. Improve Your Concentration:

Finding ways to focus and stay focused is a constant challenge. It isn't easy and requires a daily effort to the task you have assigned yourself. This is one of those – if it is to be it is up to you.

6. Be Sociable And Outgoing:

Don't get stuck in a rut of staying at home most of the time. Or if your condition doesn't allow you mobility seek the companionship and sociability of others. Meeting with old friends or new people can be beneficial to your mental well-being.

7. Reduce Stress:

Stress is one of the biggest people killers causing strokes, heart attacks and death. It can have very destructive on your health. Some stress may be an unavoidable side effect of our hectic modern lifestyles. However, it can be effectively managed. Seek all sources for effective stress control and then introduce effective stress management into your daily action plan.

8. Learn To Be Happier With Your Life:

Attitude is such a powerful empowerment. Is your glass usually full or are you regularly on a petty party? You can control your happiness. It takes time and patience to learn how to find joy in the little things and not to let problems bring you down. Try counting your blessings naming them one by one.

9. Spend More Time With People That Matter:

One of the most difficult challenge you may face is to disavow your association with the wrong people. There is just too little time in this life for us to waste it on insincere, duplicitous and toxic people. You should focus on the people who care about you deeply, as this is the best way to stay happy.

11. Reinvent Yourself:

In Life it is often essential to re-boot your life. If you don't feel quite happy no matter what you do, it is perhaps time to make some serious changes in your life. Reinventing yourself can give you a whole new perspective on life and take you in directions you may never have dreamed were possible.

12. Learn How To Be More Self-reliant:

Technology, government programs and handouts offering cheap ready-to-eat food and all manner of useful tools have made us somewhat spoiled. We often get well into adulthood without having what it takes to be independent. You can learn from the disabled a great lesson on how to fend for yourself. Do what you can without the assistance from others and you will learn to enjoy self-sufficient and self-reliant.

13. Face your fears And insecurities:

You will find this particular point masked beneath other resolutions, but fear and insecurity are often the cause of several problems that we want to address. You need to think of it as surviving and controlling your fear rather than overcoming it, and it will enable you to shed off a lot of the insecurities that you have.

14. Stick To Healthy Unique Personal Habits Developed:

The most important point to mention is that all the positive changes you make have to be permanent. Work on sticking with the good habits you have adopted, until they are a natural part of who you are. There is no other way to achieve true self-improvement.
Well, there you have it – a key list of precious moment advice, tips and tricks to help you see your New Year's resolution through and make some long-term changes in your life.

Please accept my hope for happiness and healing for the beginning of your new year … (And as a grieving person I hope your year begins as you desire to understand and move through your grief).

It is my prayer for you, each day this year, will be filled with a deep sense of belonging whether or not you have the blessing of being with all those you love.

15. May You Be Granted Serenity And Wisdom:

"God grant me the serenity; To accept the things I cannot change; the courage to change the things I can; and the wisdom to know the difference."
~ Reinhold Niebuhr (Serenity Prayer)

It is my sincere wish your life will be filled with fulfillment, meaning, and connection to what matters most. Most of all, may your connection to the source of all things be strong and clear so that you can be an embodiment of happiness and healing. May you experience many precious healing moments this year.

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Source by Duane Marchant

Views: 0

July 24, 2022
Habits – The Big Secret to Marketing Success

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What do you think you need more than anything else to attract more of your ideal clients?

Many people will say, "better information to show me how to do what works."

Others will say, "more motivation and drive to implement what I already know."

Another common answer is , "more time to fit marketing activities into my schedule."

And lots of people will say, "I need better goals and more clarity about what I want to achieve."

In writing this ezine / blog for the past 20 years I've talked about the importance of all of those.

But I'm finally understanding a factor that is much more important: good habits.

Over the past year, I've been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.

Even though James isn't a marketing expert, I'm convinced he's right when he says that the ultimate determinant of success is building positive habits.

This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don't.

And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don't actually make a huge difference.

Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.

The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.

And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.

Motivation. If we measured motivation by intention, we are all motivated. Don't we all want and need to grow our businesses? But we keep getting distracted and don't follow through on our intentions. Again, the issue is poor habits.

Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.

Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.

"A habit or system beats a goal every time." – James Clear

The research is in and the conclusion is clear.

Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.

We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.

The question you should be asking is, "How do I start establishing better marketing habits?"

James's Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable 'marketing' book you'll ever read.

But let me also give you my perspective on what it takes to establish new marketing habits.

The C – SPAT Model

This is a model I came up with for one of my marketing programs.

Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.

This principle is why when you're working with a coach or in a program that you suddenly find it's easier to take action and form positive habits. The context of the game helps shape your behaviors.

Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.

As independent professionals, we'd all prefer to do things on our own, charting our own direction. That's nice, except that it doesn't always work very well, does it?

Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.

Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it's not how much you know, but how you put what you know into action.

Action. Success doesn't come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.

To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.

The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.

Tracking. What gets measured gets done. And when we fail to measure, habits don't tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.

It can take some time to establish positive habits. You know that's happened when you don't even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.

And when you're in action like this, you create a feedback loop, learning what works the best and what doesn't. This enables you to fine-tune and adjust over time until your marketing habits become more established.

So, stop putting so much attention on searching for the "perfect" marketing strategy, getting motivated, finding more time, and setting goals.

Instead, use the C – SPAT approach to establishing positive marketing habits.

Cheers, Robert

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Source by Robert Middleton

Views: 0

July 23, 2022
Building a Multi Level Marketing Business

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A multi level marketing business is only successful if the business owner can strike a balance between selling the product or service and building a sales group or downline. Be particular about how you present yourself and your business. A professional image will bring you success faster than a sloppy appearance.

Sales

To make money with a multi level market business you need to sell products or services. Some multi level marketing businesses use a home party model. Others use seminars and internet sales. The best way to be successful is to find a business model that suits your personality.

While giving your sales presentation, drop hints that you are looking for people to do exactly what you are doing. The key is to be friendly and look successful. What you say is just as important as how you say it. For example; a very successful person who sold educational books through a home party plan would tell people that “I am looking for people who want to help promote literacy in children.” Compare the phrase “selling books” to “promoting literacy in children.” Which phrase sounds more appealing to you? Are you selling vitamins or helping people live healthier lives?

Attend seminars, watch videos and read books to become familiar with multi level marketing techniques. Books by Zig Ziglar and John Q. Maxwell contain very helpful information. Both authors have extensive knowledge about sales and building successful business relationships. Find out what others in your business are reading.

Investment

To be successful in a multi level marketing business, you will need an upfront investment of time and money. The startup cost is much greater than the initial purchase of products. If you are serious about making career income from a multi level marketing business you will need to invest in a business phone, a computer with internet access, a color printer and scanner, business letterhead, and business cards. A website is very helpful and adds legitimacy to your business.

Business clothes are another expense. You will not be successful selling in a t-shirt, jeans, and sneakers. Even when you are starting out, you need to look like you are making money. Dress according to the product you are selling. Know your target customers. If you are selling to working class individuals dress business casual. For upper-level business clients, a suit is required.

Building Contacts

Building contacts is the key to successful multi level marketing. Initially make a list of everyone you know. These are your initial sales calls. When you contact these individuals, ask them for names of people they know who might be interested in this opportunity. Networking is the key to being successful.

Successfully combining sales, image, and networking will bring you success in your multilevel marketing business adventure. The initial investment of time and money will repay you many times over once your business is up and running. Network to meet as many new people as you can as this is the fastest way to grow your business.

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Source by Ron Malezis

Views: 0

July 23, 2022
What’s Your Personal Plan, For Healthy Living?

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There is no such thing, as a magic formula, or a, one – step/ size – fits – all, approach, to healthy living. Some focus primarily on exercise, others on improving their diet, and, many discover, the best combination, or plan, for them. Are you, in a weight – range, where you are not, considered, obese, or extremely, underweight? Do you experience, any warning signs, or symptoms, which need to be addressed, before they become more serious, etc? With that in mind, this article will briefly, consider, examine, review, and discuss, a few things, to consider, in order to evaluate your personal needs, and proceed, towards healthier living.

1. Consider your weight and BMI, or Body Mass Index: Are your weight, and BMI, or Body Mass Index, where they need to be? Are they within, normal limits, and, if not, why do you believe that’s so, and how might you best address this? Be careful, to avoid over – reacting, and resorting to some crash, or fad – diet, but, rather, consider, one of the variety of conventional diets, and choose one, which you believe, you will stick – to! For some, certain diets, which are well – known, are effective, but, only, if you, will stick to them, consistently. These often include a prepared meal plan, but, before opting for these, be certain, you will be willing, and able, to use them. If you don’t eat, or have an allergy, to certain foods, of food groups, choose wisely. Many have found success with low carbohydrate diets, because they focus on changing your eating habits, and focus, on maintaining these habits, for life.

2. Exercise: Before embarking on any diet, or exercise program, discuss these plans, with your trusted, health professional, to be certain, you avoid any restrictions, or over – doing, and doing more harm! The key to this, is, whichever approach, you opt for, you are ready, willing, and able, to persist, and consistently follow your program, on a regular, planned basis.

3. Water: Most of us, do not consume, enough water, for optimum health. Besides necessary, hydration, many studies have indicated, when we consume more water, we are often, less hungry, and, thus, eat less. However, this water consumption, will probably mean, more trips, to the rest room, so be prepared, and willing!

4. A combination: Perhaps, you will be happier, and more successful, using some combination, of the available processes. Choose wisely, understand your needs, goals, and personal attitude, and avoid procrastination.

These ideas are, a few of the possible approaches. Whether you choose, these, or others, determine, what you need, and are willing to do, and proceed, with true commitment!

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Source by Richard Brody

Views: 0

July 22, 2022