Tag: Industry

  • 5 Social Media Practices to Avoid

    Online media rooms are the most important part of business promotion, and any online marketing strategy should involve social media marketing. This strategy is one of the most cost-effective ways to promote products, services, ideas, information, or the business itself. Regardless of its inexpensive nature, any mistake committed during social media marketing can cause businesses to lose more than they can afford. There are a few common social media mistakes that can be avoided to have a better chance of growth in the industry…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7483

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  • Covid-19: Malaysia preparing smartphone application to track movements

    Covid-19: Malaysia preparing smartphone application to track movements

    Covid-19: Malaysia preparing smartphone application to track movements 1

    KUALA LUMPUR: Malaysia is preparing a smartphone application that can track movements of individuals in an effort to curb the spread of Covid-19, according to Minister of Science, Technology and Innovation (Mosti) Khairy Jamaluddin.

    He said a similar application had been launched in Singapore which has managed to successfully trace infections through the detection of close contacts.

    “A few days ago, Singapore launched a mobile phone app called ‘TraceTogether’ that can track the movements of people so that in a positive case, they can look at the individual’s movement history and warn others who have been near the patient to be screened,“ he said while appearing as moderator of an online forum on Mosti’s official Facebook page today.

    The forum entitled Adapting to the Challenges of Covid-19 was attended by three panelists who are fellows of the Academy of Sciences Malaysia, namely Prof Datuk Dr Awang Bulgiba Awang Mahmud (epidemiologist); Prof Shamala Devi Sekaran (immunology and virology); and Prof Dr Mahendhiran Sangaran Nair (scientific and statistical data).

    Launched on March 20, the TraceTogether app can identify people who have been within 2m of Covid-19 patients for at least 30 minutes, using wireless Bluetooth technology. Its developers say the app is useful when those infected cannot recall whom they had been in close proximity with for an extended duration.

    Meanwhile, Mahendhiran said the implementation of such an application must be in line with robust regulation as well as educating the public on the importance of technology and data usage in the wellness industry.

    “It’s about educating the population on how the data is used, a lot of awareness, and having regulatory framework on who gets to see and use the data, on what circumstances,“ he added. – Bernama

    Covid-19: Malaysia preparing smartphone application to track movements
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    https://www.thesundaily.my/local/covid-19-malaysia-preparing-smartphone-application-to-track-movements-GK2185109

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  • Motac to introduce new campaign to replace VM2020

    Motac to introduce new campaign to replace VM2020

    Motac to introduce new campaign to replace VM2020 4

    KUALA LUMPUR: The Ministry of Tourism, Arts and Culture (Motac) will introduce a new campaign to replace the Visit Malaysia 2020 (VM2020) campaign, which was cancelled following the Covid-19 situation.

    Minister Datuk Seri Nancy Shukri said the long-term campaign would capitalise on the ‘Malaysia, Truly Asia’ brand while highlighting the country’s unique experiences.

    “Motac is confident that this effort will strengthen the country’s competitiveness and sustainability in tourism while ensuring the industry is inclusive,“ she said in a statement today.

    On March 18, Nancy announced the immediate cancellation of VM2020 to prevent the spread of Covid-19, in addition to the impact of the outbreak, which had affected the local and international tourism sector.

    Following the Covid-19 outbreak, Nancy said tourism industry players such as hoteliers, travel agents as well as food and beverage businesses suffered an estimated losses of RM9 billion in the first quarter of the year.

    As such she said, after discussing with the industry players on March 17, it was decided that a strategic action plan should be introduced.

    “Motac has put in place an action plan to help revitalise the industry and ensure the well-being of Malaysians whose livelihoods depend on this industry.

    “Among those present were representatives of the associations from the hotel and tourism industry, bus operators, traders, tour guides and taxi drivers. The meeting was organised by the Tourism Recovery Action Council (TRAC),“ she added.

    Nancy said Motac would discuss with the Ministry of Finance and related agencies, in looking into details tabled by the tourism industry players especially on the forms of assistance that could be channeled to the industry. – Bernama

    Motac to introduce new campaign to replace VM2020
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    https://www.thesundaily.my/local/motac-to-introduce-new-campaign-to-replace-vm2020-NX2176593

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  • New WHO recommendations to prevent tuberculosis aim to save millions of lives

    Geneva –  New World Health Organization (WHO) guidance will help countries accelerate efforts to stop people with tuberculosis (TB) infection becoming sick with TB by giving them preventive treatment.

    A quarter of the world‘s population is estimated to be infected with TB bacteria. These people are neither sick nor contagious. However, they are at greater risk of developing TB disease, especially those with weakened immunity. Offering them TB
    preventive treatment will not only protect them from becoming sick but also cut down on the risk of transmission in the community.  

    As we mark World TB Day 2020, the disease remains the world’s top infectious killer. In 2018, 10 million people fell ill with TB worldwide and 1.5 million people lost their lives to this disease.

    “COVID-19 is highlighting just how vulnerable people with lung diseases and weakened immune systems can be,“ said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “The world committed to end TB by 2030; improving prevention is key
    to making this happen. Millions of people need to be able to take TB preventive treatment to stop the onset of disease, avert suffering and save lives”.

    Dr Tedros highlighted the importance to continue efforts to tackle longstanding health problems, including TB during global outbreaks such as COVID-19. At the same time, programmes already in place to combat TB and other major infectious diseases
    can be leveraged to make the response to COVID-19 more effective and rapid.

    Although some progress has been made towards targets set at the UN high-level Meeting on TB in 2018, TB preventive treatment has been largely neglected. Global leaders committed to ensuring access to TB preventive treatment to at least 24 million contacts
    of people with active TB and 6 million people living with HIV by 2022.  To date only a fraction of that target has been reached, with countries putting less than 430,000 contacts and 1.8 million people on TB preventive treatment in 2018.

    TB remains the top cause of death among people with HIV. TB preventive treatment works synergistically with antiretroviral therapy to prevent TB and save lives. Reinvigorated efforts by governments, health services, partners, donors and civil society
    will be needed to increase access to TB preventive treatment to the levels targeted.

    The new consolidated guidelines recommend a range of innovative approaches to scale up access to TB preventive treatment:

    • WHO recommends a scale-up of TB preventive treatment among populations at highest risk including household contacts of TB patients, people living with HIV and other people at risk with lowered” immunity or living in crowded settings.
    • WHO recommends an integration of TB preventive treatment services into ongoing case finding efforts for active TB. All household contacts of TB patients and people living with HIV are recommended to be screened
      for active TB. If active TB is ruled out, they should be initiated on TB preventive treatment.
    • WHO recommends that either a tuberculin skin test  or interferon-gamma release assay (IGRA) be used to test for TB infection. Both tests are helpful to find people more likely to benefit from TB preventive treatment
      but should not become a barrier to scale-up access. Testing for TB infection is not required before starting TB preventive treatment in people living with HIV, and children under 5 years who are contacts of people with active TB.
    • WHO recommends new shorter options for preventive treatment in addition to the widely used 6 months of daily isoniazid. The shorter options that are now recommended range from a 1 month daily regimen of rifapentine plus isoniazid
      to 3 months weekly rifapentine plus isoniazid, 3 months daily rifampicin plus isoniazid, or 4 months of daily rifampicin alone.

    “As people around the globe come together to commemorate World TB Day, WHO is calling on governments, affected communities, civil society organizations, health-care providers, donors, partners and the industry to unite forces and step up
    the TB response – notably for TB preventive treatment – to ensure no one is left behind,” said Dr Tereza Kasaeva, Director of WHO’s Global TB Programme. “The new WHO guidance shows the way forward for millions to rapidly
    access new tools and shorter, safer options for preventive treatment. The time for action is now.”

    TB preventive treatment is an affordable intervention that can prevent families from sliding into poverty and preserve the health and economy of whole communities. WHO anticipates that as new and safer drugs come onto the markets, and as prices
    fall, it will become a highly-cost effective way to save millions of lives.

     

    NOTES FOR EDITORS:

    WORK BY WHO AND PARTNERS

    WHO works closely with Member States including the US Government and technical and funding partners such as UNITAID to enhance access to shorter TB preventive treatment regimens. UNITAID-supported projects such as IMPAACT4TB and Cap-TB projects
    enabled by WHO with partners in Brazil, Cambodia, Cameroon, Côte d’Ivoire, Democratic Republic of Congo, Ethiopia, Ghana, India, Indonesia, Kenya, Lesotho, Malawi, Mozambique, South Africa, Uganda, United Republic of Tanzania and
    Zimbabwe are leading the way. The new treatment options are also now more affordable, thanks to the significant price drop of rifapentine – a key drug – facilitated recently by UNITAID, the Global Fund to Fight AIDS, Tuberculosis and Malaria
    and global biopharmaceutical company Sanofi, along with forthcoming arrangements underway with generic manufacturers.

    MORE ABOUT THE GUIDELINES

    The new consolidated WHO guidelines come with an operational handbook to help guide countries step-by-step as they take TB preventive treatment to scale. This includes guidance on how to prioritize and invest from demand creation for TB prevention
    to supervision and monitoring of the programme.

    The guidelines and operational handbook are also accompanied by an innovative mobile application – Prevent TB –to help health-care workers manage TB preventive treatment in their communities. Its online dashboard allows programme
    managers to visualize and monitor data in real time. The application can be customized by countries to suit their specific settings and is currently being adopted in India and Philippines.

    WORLD TB DAY

    The new guidelines and tools are being released ahead of World TB Day. World TB Day is observed on March 24 each year to raise public awareness and understanding about the world’s deadliest infectious killer – TB and its devastating
    health, social and economic impact on people around the world. Under the theme “It’s Time”, the spotlight this year is on urgently accelerating the TB response to save lives and end suffering.

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    https://www.who.int/news-room/detail/24-03-2020-new-who-recommendations-to-prevent-tuberculosis-aim-to-save-millions-of-lives

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  • Plan in Place for Protecting the Privacy of Consumers in Retail Stores

    It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard the privacy of the shoppers…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14053

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  • No More Google+ Ads on Google Plus

    It has been quite some time since Google launched its own social networking site, Google+. Though this one may not be as popular as the industry biggies Twitter and Facebook, you still cannot take away points from Google for launching a very creative social network. Google+ any day is much more creative than other social networks, but has somehow not been able to add enough users in its circle…

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    http://www.associationofmarketing.org/articles/view.php?article_id=14228

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  • Once the pandemic is over, we will return to a very different airline industry

    Once the pandemic is over, we will return to a very different airline industry

    The airline industry will wear the scars of the coronavirus pandemic for a very long time.

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    https://techxplore.com/news/2020-03-pandemic-airline-industry.html

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  • Government must address hurdles putting people off electric cars

    Government must address hurdles putting people off electric cars

    Ambitious targets have been set by the UK and Scottish governments to become net-zero carbon economies by 2050 and 2045 respectively. But a variety of initiatives will be required on the part of government, industry and society to achieve this target.

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    https://techxplore.com/news/2020-03-hurdles-people-electric-cars.html

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  • Virus-shocked Hollywood gets break with streaming services

    Virus-shocked Hollywood gets break with streaming services

    Sports are on hold, theaters are closed and so are amusement parks, a disaster-movie scenario that has Hollywood reeling. But Americans held captive at home by the coronavirus can turn to Netflix, Amazon, Hulu and other streaming services, outliers in an entertainment industry brought to an unprecedented standstill.

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    https://techxplore.com/news/2020-03-virus-shocked-hollywood-streaming.html

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