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Tag: Industry

  • Biotechnology and Social Entrepreneurship: The Perfect Symbiosis

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    This is the era of globalization where modernization in every sector is essential due to societal changes and the continuous demand for a quality life. It’s the duty and a moral obligation of every industry to assist in providing a better way of life to those who are less fortunate and require your help. In such conditions, one needs to be resourceful, altruistic, have qualities pertaining to that of a businessman, and have a scientific view. Biotechnology as such is a field that can contribute to various individuals in terms of money as well as its inventions. This industry has grown monumentally over the years and has helped people find hope and restore their belief in humanity with its applications in the field of genetics, agriculture, food, medicine, and healthcare.

    Biotechnology and social entrepreneurship can go hand in hand. For example, by providing better healthcare options at cheaper costs, consumers are motivated to opt for Biotech products. In this way, the Biotech organizations can help move low-income communities toward better health, and by purchasing their products, the consumers are indirectly promoting the company’s brand. Creating employment opportunities, intellectual wealth, and expanding industrial growth are a few of the absorbing factors that guarantee a focused approach for this sector, resulting in a general benefit to society.

    Scientific entrepreneurs often lack managerial competencies, industrial experience, and contacts, even if they integrate members with an administrative background; so therein lies a critical area that requires some work. Solutions to certain social problems, such as improving the quality of health, economic, political, and cultural problems in reference to poverty, often require fundamental transformations in the political, economic, and social systems. A Social Entrepreneur brings change to the social system by utilizing their work and business to address that cause. Such ingenious creativities represent social entrepreneurship. Hence, it can be stated that the approaches for network building observed by biotech companies regarding social entrepreneurship will combine behavioral features that are archetypal of biotechnology entrepreneurs, and include other characteristics that are a response to the conditions found in their particular environment.

    An excellent managerial team can provide the necessary skills for the management and coordination of scientific and commercial operations, and can also help maintain a good organization repute. One key area where social entrepreneurs play a vital role is in the commercialization of research results of the biotechnology industry thus, warranting sustainable growth. A working local innovation system with respect to the connections between companies and knowledge organizations can be the stimulus to this implementation.

    For example, Juan David and Alicia Carpio launched Q’omer Bioactive Ingredients, a technology-based social enterprise. They witnessed the condition of people regarding their farms and unfair labor deals in Peru, so they designed a sustainable and socially responsible way of working with resources in Latin America. They offer raw materials and ingredients to produce organic products and improve the well-being of people while promoting the economic and social sustainability of producers from Latin America. This is only one example, but with each passing year, more and more Biotech companies are taking the initiative to promote social entrepreneurship and contribute to various societies by providing scholarships, funding, and research options in the field of Science.

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    Source by Chris Bouchard

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  • 4Ps & 6Ps – Marketing Mix

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    Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

    Four Ps

    The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

    Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor’s products. If the competitors have the same product, then the price of a product will go down.

    Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called “distribution channel”. Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- ‘point of sale’, ‘word of mouth’, public relations and advertising.

    Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

    Another criticism that marketing mix has to face is that it does not have a ‘purpose’. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

    Six Ps

    The six Ps contain all the four Ps of marketing – product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

    People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

    The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

    The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.

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    Source by Pepik Smith

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  • No More Rainy Days in Your Multi Level Marketing Business

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    Take away the rainy days in your multi level marketing business and replace them with a sunny sky. Life we ​​know is not easy but with a little changing of the mind, heart and soul. We can overcome the obstacles with ease and never have to deal with the same old rubbish again. Change is necessary to evolve to the next level in our professional and personal development. The multi level marketing industry is about change, everything from leadership to new products that hit the markets on a regular basis. Are you ready to change for the better?

    Take a moment with a cup of coffee in the morning and think about your self-confidence, self-esteem for a few minutes. Are they reflecting the spirit of the multi level marketing ideas? Sometimes our ungrateful spirit can harm us from achieving the level of success that we truly desire. The way we think about certain life aspects can be harmful to the way that we handle our multi level marketing business. The moods and lack of inner core traits can always be removed and exchanged for more of positive outlook. When we decide to be grateful about our business? We can learn to find new doors to open but this gratefulness needs to be genuine and not just a flux of relief.

    Gratefulness for the littlest things can be a real life changer. Learn to value others, do not judge or place a heavy load of expectation on them. The yoke could drag down your multi level marketing company. You are free to make any amends to your life or beliefs and it will take some work, there is no miracle potion to change them overnight. You can start learning to change them overnight and make the effort to find the little cobblestone pathway of happiness. What makes you happen? Is it the sound of change filling up your child's piggy bank? Perhaps filling exhausted after a long day of talking with prospects and closing out some deals.

    Find yourself a good starter edition book for those entering into the MLM industry and who could use a pre-course to training or after training support. There are definite skill sets that need to be balanced to help you remain rock steady in the multi level marketing business. Are you ready for a life-changing environment? This type of book will offer a basic insight to the human psyche and should be used to reinforce the training theories that your company has to offer.

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    Source by David L. Feinstein

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  • Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

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    I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

    You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

    I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

    1. Create simple how to videos on the basics and give them away for free.

    2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

    3. Offer paid for consulting for job layouts with customers.

    4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

    This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

    The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

    1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

    2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

    3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

    4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

    5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

    6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

    7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

    8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

    9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

    The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

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    Source by Joe Mosed

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  • Health Benefits of Shiso – What Can This Herb Do For You

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    The concept of natural medicine and using items to help heal your body naturally is certainly nothing new. In fact, this idea has been around for ages. Now it might be considered ‘alternative medicine’ compared to the technology that exists these days, but some people still prefer to use a natural healing method rather than lining the pockets of the pharmaceutical industry. One of things that can be used for such a task is something known as Shiso. This is simply an herb that is a part of the mint family. It is found quite commonly in places like China, Japan, Vietnam and India.

    Perhaps one of the biggest reasons why people like to use Shiso is for its ability to help make the skin look healthier. These mint tea leaves can work from the inside to help give your skin a more lustrous shine, not to mention a better overall complexion. The reason these tea leaves are able to help the skin look so much better is because of a few different reasons. These tea leaves are loaded with different properties such as antioxidants, anti-inflammatory and anti-allergenic components. Not only do these agents help make the skin look better, but they can also help improve the overall health of your immune system.

    One of the reasons why Shiso tea leaves are able to help improve the condition of the skin has to do with all of the natural vitamins and minerals that are found inside of the leaves themselves. This type of tea is very simple to make and can be consumed either piping hot or ice cold. Not only is it available in tea form that you can drink, but other products also make use of its natural properties. It can also be found in things like lotions, moisturizers and soaps.

    The oil that is found inside of Shiso tea leaves is extracted by heavily compressing the seeds. This oil has a lot of uses on its own and is usually more sought after for these other uses than it is for its taste. Some of the health benefits of this oil include being a great source for omega-3 fatty acids, which are good for improving immunity, helping to prevent cancer and heart disease. In addition to medical benefits, the oil that comes from these leaves can also be used in creating various paints, lacquers, printing inks, varnishes and linoleum.

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    Source by Tad Kumagai

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  • Does God Heal Today?

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    I’d never faced this decision before… I didn’t know what to do. When I was first diagnosed with the HIV virus, I read innumerable articles on it and later suffered from an information overload and depressing confusion. One article would speak in favor of taking the highly toxic HIV/AIDS medicines, and then I’d read another one that spoke against it with just as convincing of an argument.

    As a Church of God member, I knew we encourage members to have faith in God and teach doctors have their place but that it is very limited. As I told my doctor: “Miracles have no side effects and are for free.” We’re all familiar with the poor lady in the scriptures who spent all she had on doctors and wasn’t any better for it and then Jesus mercifully healed her.

    I cried out to God: “I don’t know what to do. What should I do? I know you can heal me, but what am I supposed to do for myself?” And shortly thereafter called my mother, who simply said: “You could always try the medicines and if you don’t like them, you can always stop taking them.” How logical!

    I immediately began my HIV drug therapy, my AIDS “cocktail.” I know some who have taken meds with few side effects but I could hardly walk when I first started — it was worse than being a staggering drunk — and the nightmares were out of this world…when you finally fell asleep. Later I regained my balance but the nightmares, nightsweats and irritability continued. I would be drenched like I had just gotten out of the shower and I would have some tingling in my arms and legs. Regardless, I strictly adhered to the program for over a year and then said enough was enough. I admit it reduced the HIV viral load to “undetectable” (although it’s still lurking).

    I decided I wanted quality over quantity of life. I would rather feel good for less years than have more years in misery. At least that sounded good. Again, I saw stories on television about others who praised the meds and were near death and bounced back, but one thing is sure: everybody is an individual and everybody must make up their own mind about whether or not to take medicines.

    My infectious disease doctor wanted me on the meds and encouraged me to try another regimen. So I tried nine pills a day of this with two a day of that and endured for several weeks and then said I would rather be dead and stopped again. Later I went on other drugs, and took Bactrim to fight off infections and although I didn’t have any serious side effects, I just didn’t feel right. I actually felt so much better off the drugs!

    So I created my own program: on drugs for 6-8 weeks to knock my viral load down (because I start to get scared as it escalates) and then go off them. I discovered it’s called “Systematic Treatment Interruption” which some studies suggested was good but now the consensus appears to be it’s bad, although I’m skeptical about the lucrative drug industry, a view that has been reinforced by Dr. Peter Duesberg.

    I’ve seen Scriptures where God promises to forgive all your sins and heal all your diseases (Ps. 103:3), and wonder why God hasn’t removed this self-inflicted dreaded disease from me since I have confessed and forsaken my sins (Jer. 30:15, 17). (Some have diseases through no fault of their own). I also know AIDS has helped me to stay celibate, as the Bible prescribes for all singles, and that God says, “My grace is sufficient for you” (2 Cor. 12:9).

    I’ve had miraculous answers to prayer; I’m confident God can heal:

    “I shall not die, but live and declare the works of the LORD. The LORD has chastened me sore, but He has not given me over to death” (Ps. 118:17-18).

    Thy will be done.

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    Source by David Ben-Ariel

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  • A Review of the Multi Level Marketing International Association Or MLMIA

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    The Multi Level Marketing International Association or MLMIA domain was registered in January of 1997. This is an authority website in the Network Marketing Industry that has been around for a very long time. The website origins seem to originate from Irvine, CA and Las Vegas, NV. However the company says they have been around for the last 25 years although before 1996 they operated primarily offline. They are the official association for Network Marketing Worldwide. Their Goal is to strengthen Multi Level Marketing all over the world.

    The Multi Level Marketing International Association or MLMIA serves its members in all 3 major segments of the Network Marketing Industry. Firstly they serve all Network Marketing Companies who sell goods or services through Distributorships. They also support all Distributors who sell these goods and services. Finally they support all the support companies who provide all these goods or professional services to these two groups just mentioned.

    The MLMIA classifies themselves as a non profit trade organization. Their goal is to keep the Network Marketing Industry clean and are committed to keeping up with the advancements that occur within MLM today. This company has been founded and managed since 1985 by very successful people in Network Marketing. The main goal of the Multi Level Marketing International Association is the protection, support and promotion of individual MLM Opportunities. As a member, their goal is to continually educate you on what it will take to succeed in Network Marketing.

    They do this by providing Advanced Industry Related Education which includes Annual Conferences. A membership with them also includes Authority Articles by some Network Marketing Industry experts. You will also have the opportunity to attend National and International Conferences. This is a great place to network and meet brand new people. This service also offers Industry Trade Shows and will even give you internet exposure. The Multi Level Marketing International Association or MLMIA also works with Accredited Colleges and Universities on the subjects of selling, marketing as well as entrepreneurship.

    Once you get to the MLMIA website, they have a free newsletter you can subscribe to as well as a free audio you can listen to. They also can connect you to resources that will allow you to better compete out there in this tough industry. One of the most exciting functions of this organization is their Annual Convention and Expo which is offered in the spring of each year. Industry participants from all around the world come here to hear about industry trends.

    At the Multi Level Marketing International Association Annual Convention & Expo you Industry Participants will get educated on important topics that will affect your success within the coming year and to network with your peers in a warm, friendly atmosphere. You will be able to grill your fellow Network Marketers and find out what’s working and what’s not working for them.

    People enjoy getting educated by professionals and peers alike. They enjoy motivational messages as well as learning techniques that will increase their techniques by top Distributors around the world. No sponsoring or solicitation is permitted during these events. They also have other upcoming events like their annual Golf Tournament like play and dinner which will only set you back $100.00.

    From what we can see this organization has been around for a while and have definitely put in their stripes. They get the Kings thumbs up and we have nothing but respect for this outstanding organization.

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    Source by Brian Garvin

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