Tag: Importance

  • Is Your Business Prepared for Cloud Computing?

    With more and more businesses starting to transition into the cloud, Business Only Broadband (BOB) wants to stress the importance of having a diverse Internet connection that will allow a successful movement and operation into the cloud without the fear of losing critical Internet/data access. Although cloud computing can save your business time, money, and storage space, it can fail if Internet/data access is disrupted. This is something that is oftentimes overlooked…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7921

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  • How Often should You be Monitoring Your Pay-Per-Click Data?

    Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not just any or every visitor…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7730

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  • WHO urges countries to ensure the continuity of malaria services in the context of the COVID-19 pandemic

     

    The COVID-19 pandemic is testing the resilience of robust health systems around the world. Recognizing the heavy toll that malaria exacts on vulnerable populations in sub-Saharan Africa, as well as the region’s fragile health infrastructure, WHO underlines the critical importance of sustaining efforts to prevent, detect and treat malaria.

    “As COVID-19 continues its rapid spread, WHO would like to send a clear message to malaria-affected countries in Africa,” said Dr Pedro Alonso, Director of the WHO Global Malaria Programme. “Do not scale back your planned malaria prevention, diagnostic and treatment activities. If someone living in a place with malaria develops a fever, he or she should seek diagnosis and care as soon as possible.”

    Ensuring access to core malaria prevention measures is an important strategy for reducing the strain on health systems; these include vector control measures, such as insecticide-treated nets and indoor residual spraying, as well as chemoprevention for pregnant women and young children (intermittent preventive treatment in pregnancy, intermittent preventive treatment in infants and seasonal malaria chemoprevention). Additional special measures could ease the burden on health systems in the context of COVID-19, such as presumptive malaria treatment and mass drug administration.

    Any interventions must consider the importance of both lowering malaria-related mortality and ensuring the safety of communities and health workers. WHO will provide guidance for countries to safely maintain essential health services in the context of the COVID-19 response.

    About COVID-19

    COVID-19 is the infectious disease caused by the most recently discovered coronavirus. This new virus and disease were unknown before the outbreak began in Wuhan, China, in December 2019. Essential information on the COVID-19 pandemic can be found in a dedicated WHO site.

    About malaria

    Malaria is a preventable and treatable disease caused by parasites that are transmitted to people through the bites of infected female Anopheles mosquitoes. In 2018, there were an estimated 228 million cases of malaria worldwide and 405 000 malaria-related deaths. For more on malaria, visit: www.who.int/malaria

     

     

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    https://www.who.int/news-room/detail/25-03-2020-who-urges-countries-to-ensure-the-continuity-of-malaria-services-in-the-context-of-the-covid-19-pandemic

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  • New WHO recommendations to prevent tuberculosis aim to save millions of lives

    Geneva –  New World Health Organization (WHO) guidance will help countries accelerate efforts to stop people with tuberculosis (TB) infection becoming sick with TB by giving them preventive treatment.

    A quarter of the world‘s population is estimated to be infected with TB bacteria. These people are neither sick nor contagious. However, they are at greater risk of developing TB disease, especially those with weakened immunity. Offering them TB
    preventive treatment will not only protect them from becoming sick but also cut down on the risk of transmission in the community.  

    As we mark World TB Day 2020, the disease remains the world’s top infectious killer. In 2018, 10 million people fell ill with TB worldwide and 1.5 million people lost their lives to this disease.

    “COVID-19 is highlighting just how vulnerable people with lung diseases and weakened immune systems can be,“ said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “The world committed to end TB by 2030; improving prevention is key
    to making this happen. Millions of people need to be able to take TB preventive treatment to stop the onset of disease, avert suffering and save lives”.

    Dr Tedros highlighted the importance to continue efforts to tackle longstanding health problems, including TB during global outbreaks such as COVID-19. At the same time, programmes already in place to combat TB and other major infectious diseases
    can be leveraged to make the response to COVID-19 more effective and rapid.

    Although some progress has been made towards targets set at the UN high-level Meeting on TB in 2018, TB preventive treatment has been largely neglected. Global leaders committed to ensuring access to TB preventive treatment to at least 24 million contacts
    of people with active TB and 6 million people living with HIV by 2022.  To date only a fraction of that target has been reached, with countries putting less than 430,000 contacts and 1.8 million people on TB preventive treatment in 2018.

    TB remains the top cause of death among people with HIV. TB preventive treatment works synergistically with antiretroviral therapy to prevent TB and save lives. Reinvigorated efforts by governments, health services, partners, donors and civil society
    will be needed to increase access to TB preventive treatment to the levels targeted.

    The new consolidated guidelines recommend a range of innovative approaches to scale up access to TB preventive treatment:

    • WHO recommends a scale-up of TB preventive treatment among populations at highest risk including household contacts of TB patients, people living with HIV and other people at risk with lowered” immunity or living in crowded settings.
    • WHO recommends an integration of TB preventive treatment services into ongoing case finding efforts for active TB. All household contacts of TB patients and people living with HIV are recommended to be screened
      for active TB. If active TB is ruled out, they should be initiated on TB preventive treatment.
    • WHO recommends that either a tuberculin skin test  or interferon-gamma release assay (IGRA) be used to test for TB infection. Both tests are helpful to find people more likely to benefit from TB preventive treatment
      but should not become a barrier to scale-up access. Testing for TB infection is not required before starting TB preventive treatment in people living with HIV, and children under 5 years who are contacts of people with active TB.
    • WHO recommends new shorter options for preventive treatment in addition to the widely used 6 months of daily isoniazid. The shorter options that are now recommended range from a 1 month daily regimen of rifapentine plus isoniazid
      to 3 months weekly rifapentine plus isoniazid, 3 months daily rifampicin plus isoniazid, or 4 months of daily rifampicin alone.

    “As people around the globe come together to commemorate World TB Day, WHO is calling on governments, affected communities, civil society organizations, health-care providers, donors, partners and the industry to unite forces and step up
    the TB response – notably for TB preventive treatment – to ensure no one is left behind,” said Dr Tereza Kasaeva, Director of WHO’s Global TB Programme. “The new WHO guidance shows the way forward for millions to rapidly
    access new tools and shorter, safer options for preventive treatment. The time for action is now.”

    TB preventive treatment is an affordable intervention that can prevent families from sliding into poverty and preserve the health and economy of whole communities. WHO anticipates that as new and safer drugs come onto the markets, and as prices
    fall, it will become a highly-cost effective way to save millions of lives.

     

    NOTES FOR EDITORS:

    WORK BY WHO AND PARTNERS

    WHO works closely with Member States including the US Government and technical and funding partners such as UNITAID to enhance access to shorter TB preventive treatment regimens. UNITAID-supported projects such as IMPAACT4TB and Cap-TB projects
    enabled by WHO with partners in Brazil, Cambodia, Cameroon, Côte d’Ivoire, Democratic Republic of Congo, Ethiopia, Ghana, India, Indonesia, Kenya, Lesotho, Malawi, Mozambique, South Africa, Uganda, United Republic of Tanzania and
    Zimbabwe are leading the way. The new treatment options are also now more affordable, thanks to the significant price drop of rifapentine – a key drug – facilitated recently by UNITAID, the Global Fund to Fight AIDS, Tuberculosis and Malaria
    and global biopharmaceutical company Sanofi, along with forthcoming arrangements underway with generic manufacturers.

    MORE ABOUT THE GUIDELINES

    The new consolidated WHO guidelines come with an operational handbook to help guide countries step-by-step as they take TB preventive treatment to scale. This includes guidance on how to prioritize and invest from demand creation for TB prevention
    to supervision and monitoring of the programme.

    The guidelines and operational handbook are also accompanied by an innovative mobile application – Prevent TB –to help health-care workers manage TB preventive treatment in their communities. Its online dashboard allows programme
    managers to visualize and monitor data in real time. The application can be customized by countries to suit their specific settings and is currently being adopted in India and Philippines.

    WORLD TB DAY

    The new guidelines and tools are being released ahead of World TB Day. World TB Day is observed on March 24 each year to raise public awareness and understanding about the world’s deadliest infectious killer – TB and its devastating
    health, social and economic impact on people around the world. Under the theme “It’s Time”, the spotlight this year is on urgently accelerating the TB response to save lives and end suffering.

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    https://www.who.int/news-room/detail/24-03-2020-new-who-recommendations-to-prevent-tuberculosis-aim-to-save-millions-of-lives

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  • The Importance of Knowing your Customer: Selling to an Introvert

    Everyone knows that selling is an art. However, selling is increasingly emerging as a skill where the seller needs to know that different types of customers have different buying preferences. For instance, introverted customers, who form a smaller percentage in the market, need special attention. So, sellers must understand the unique preferences of the buyers…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13980

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  • Webcast replay: Unlocking investment success—Why you are the power behind your portfolio

    Webcast replay: Unlocking investment success—Why you are the power behind your portfolio

    In this replay of a recent webcast, Don Bennyhoff, a Senior Investment Strategist with Vanguard Investment Strategy Group, and Kevin Miller, a Certified Financial Planner professional with Vanguard Personal Advisor Services, will discuss the importance of clearly defining your personal investing goals and focusing on those factors you can control.
    Webcast replay: Unlocking investment success—Why you are the power behind your portfolio
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    https://investornews.vanguard/webcast-replay-unlocking-investment-success-why-you-are-the-power-behind-your-portfolio/

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  • (Video) Police deploy in numbers to enforce restricted movement order

    (Video) Police deploy in numbers to enforce restricted movement order

    (Video) Police deploy in numbers to enforce restricted movement order 1

    PETALING JAYA: Selangor police went full force tonight in enforcing the restricted movement order on its first full day, by mounting roadblocks and conducting checks on business outlets that continued to operate as usual.

    Dozens of police teams were despatched to various areas in the Klang Valley to detect shop operators who had defied the order and to ensure that their businesses were shut down.

    Car repair workshops, car wash centres, vape stores and religious gatherings were among those approached by the police teams.

    In Petaling Jaya, district police chief ACP Nik Ezanee Mohd Faisal said that about four roadblocks are in place round-the-clock for conducting checks on motorists who remain outdoors.

    “We are focusing on educating our communities on the importance of staying indoors,” he said.

    In Kuala Lumpur, similar efforts were taken by state police.

    A police four-wheel-drive vehicle was seen moving in the city with loudspeakers playing announcements urging the public to observe the restricted movement order.

    Elsewhere, food stall operators who defied the order were advised to close down and return home.

    Although police have the powers to detain those who defied orders to remain indoors, Inspector-General of Police Tan Sri Abdul Hamid Bador said on Tuesday that a softer approach of advising and issuing warnings will be adopted in the early stages of the order’s implementation.

    (Video) Police deploy in numbers to enforce restricted movement order
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    https://www.thesundaily.my/local/video-police-deploy-in-numbers-to-enforce-restricted-movement-order-BA2147157

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  • Why Having a High Data IQ Gives You Endless Marketing Opportunities

    Segmentation and targeting are key elements of marketing and almost 91 percent of marketers agree that high quality data is of prime importance for all marketing efforts. As per the results of BluKai survey conducted among 133 marketing executives, 36 percent of respondents said that they were trying to utilize at least 20 percent of their overall budget for data driven practices. According to them, this has earlier shown positive results such as an impressive hike in the conversion rates as well as sales.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14529

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  • The Importance of Knowing Your Audience

    As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14640

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  • New lithium batteries from used cell phones

    New lithium batteries from used cell phones

    Lithium-ion batteries are used around the world, and though over the last few years they have had some competition, such as sodium and magnesium, they continue to be indispensable due to their high density and capacity. The issue is this: this metal has major availability and concentration problems. Almost 85% of its reserves are located in what is known as the Lithium Triangle, a geographical area found on the borders of Argentina, Bolivia and Chile. In addition, it seems that demand will rocket over the next few decades because of the implementation of electric vehicles. Each car equals about 7,000 cell phone batteries, so reusing their different components has become an issue of utmost importance.

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