Tag: Impact

  • Writing Copy That Sells

    Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7637

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  • Google Announces Changes to AdWords – What Does that Mean For You?

    One of the largest platforms in online marketing, Google, has announced many changes to AdWords in the past few months. The new idea of enhanced campaigns to be incorporated through adword changes has many online advertising and marketing professionals wondering about the impact of this on their business campaigns…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7503

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  • Schistosomiasis elimination: refocusing on snail control to sustain progress

    Schistosomiasis elimination: refocusing on snail control to sustain progress

    Substantial progress has been made during the past decade to prevent and control schistosomiasis (also known as bilharziasis) globally. The disease affects more than 230 million people, mostly in sub-Saharan Africa.

    Progress is mainly due to large-scale periodic treatment of affected populations with praziquantel, the only medicine recommended by the World Health Organization (WHO) against all forms of schistosomiasis. Regular treatment cures mild symptoms and prevents
    progression to severe, chronic disease.

    “Through progressive scale-up of periodic large-scale treatment
    to control morbidity in many endemic countries, we are closer to
    achieving the minimum target of 75% global coverage of all school‐aged
    children,
    ” said Dr Amadou Garba Djirmay, who leads WHO’s global schistosomiasis control programme. “But
    if we want to achieve elimination, we must go a step further to
    introduce snail control in hot spots and in areas targeting elimination.
    This is bound to increase impact and accelerate progress towards
    interruption of transmission
    .”

    Expansion of treatment is largely supported by donated praziquantel from Merck KGaA of up to 250 million tablets annually. In 2018, almost 78 million children were treated, representing 63% of all school‐aged children eligible for treatment.

    Transmission: role of snails

    Schistosomiasis is an acute, chronic parasitic disease caused by infection with trematode worms of the genus Schistosoma. It is prevalent in tropical and subtropical areas, especially in poor, rural communities that have little or no access to
    safe drinking‐water and basic sanitation. Infection is transmitted when people suffering from schistosomiasis contaminate freshwater sources when evacuating urine and faeces containing the parasite’s eggs.

    Once an egg comes into contact with fresh water, it releases miracidia (hatchlings) which enter a snail and produce hundreds of cercariae (larvae) daily. The cercariae enter the human body on contact with the skin and develop into adult worms.

    Besides treatment with praziquantel, eliminating snail hosts and improving sanitation are important methods for sustainable prevention of the disease. Dam and irrigation projects are known to be potential sites for outbreaks of the disease. Snail management,
    often achieved through mollusciciding, can help to reduce transmission by eliminating these intermediate snail hosts.

    Vector control

    In 2017, the World Health Assembly – WHO’s decision making body – adopted resolution WHA70.16 on the Global Vector Control
    Response, calling on Member States to develop or adapt national vector control strategies and operational plans. The strategy aims to reduce by at least 40% the incidence of vector borne diseases, including schistosomiasis, by 2025.

    In response, WHO is reinforcing snail control as part of its strategic approach to achieve the target of eliminating schistosomiasis as a public health problem and, ultimately, the goal of elimination of transmission. Snail control will complement mass
    treatment campaigns and sustain the public health impact of this core intervention.

    To facilitate implementation of snail control, in 2019 WHO published on specific, standardized procedures and criteria for efficacy
    testing and evaluation and in 2017 a manual on the use of molluscicides in the field. WHO is also planning to strengthen capacities
    of health staff in medical malacology in order to reinforce snail control activities in countries.

    In the past, molluscicides (particularly niclosamide1 based products) were widely used in schistosomiasis control programmes. For example, in China programmes largely relied on snail control for over 30 years to overcome the disease as a public
    health problem. In other parts of the world, however, snail control programmes were gradually discontinued and competencies faded away.

    “Snail control is a crucial component of the global schistosomiasis elimination strategy,” said Dr Rajpal Yadav, Scientist, WHO Department of Control of Neglected Tropical Diseases. “It
    is time we look for new snail control products that are cost–effective
    and of low risk to humans and the environment. Some efforts are being
    made to explore molluscicide compounds from plants, marine algae and
    microorganisms
    .”

    An integrated control strategy involving mass treatment with praziquantel, snail control and environmental modification, wider access to sanitation and safe water, economic and environmental development, health education and poverty-alleviation can greatly
    contribute to sustainable control and elimination of schistosomiasis.

    WHO’s new road map on neglected tropical diseases for 2021–2030, due to be launched later this year, advocates enhanced financial and political support to achieve the target of interruption of transmission. Additional research to address gaps,
    develop tools and optimize the impact of existing programmes with snail control will complement the core strategic approach.

    Schistosomiasis: forms of the disease

    There are two major forms of schistosomiasis – intestinal and urogenital.

    Intestinal schistosomiasis usually results in diarrhoea and blood in the stool; enlargement of the liver and of the spleen and portal hypertension are common in advanced cases.

    Urogenital schistosomiasis is characterized by the presence of blood in the urine. Chronic infection results in fibrosis of the bladder and ureter that can evolve to hydronephrosis and create conditions for bladder cancer.

    In women, urogenital schistosomiasis can cause vaginal bleeding, pain during sexual intercourse and nodules in the vulva, a condition now described as female genital schistosomiasis. In men, urogenital schistosomiasis can induce disease in the seminal
    vesicles and prostate.


    1Limitations with the use of formulations based on niclosamide include restrictions on the usage of water immediately after application and temporary toxicity to non-target aquatic organisms including
    fish, amphibians and invertebrates. 

     

        Schistosomiasis elimination: refocusing on snail control to sustain progress
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        https://www.who.int/news-room/detail/25-03-2020-schistosomiasis-elimination-refocusing-on-snail-control-to-sustain-progress

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      • Sultan Nazrin consents to setting up of Special Zakat Distribution Fund

        Sultan Nazrin consents to setting up of Special Zakat Distribution Fund

        Sultan Nazrin consents to setting up of Special Zakat Distribution Fund 1

        IPOH: The Sultan of Perak Sultan Nazrin Shah (pix) has consented to the Special Zakat Distribution Fund, involving RM11.95 million, to ease the burden of the people affected by the Covid-19 outbreak and assist efforts by various quarters in addressing the crisis.

        Perak Islamic Religious and Malay Customs Council (MAIPk) chief executive oficer Shahrul Azam Shaari said the special fund was set up by the council, with the cooperation of several of its strategic partners.

        This special fund, involved RM11.11 million from the zakat allocation, RM30,000 from SP Setia Foundation chairman and RM800,000 in tithe from the corporate sector,“ he said in a statement here today.

        He said Sultan Nazrin consented to the setting up of the fund so that it could be used to help those who are affected by the enforcement of the Movement Control Order (MCO) which has been extended until April 14.

        “Sultan Nazrin is concerned and aware that the Covid-19 pandemic has a direct impact on the lives of the people, especially among those with unstable income and those in the low-income group,“ he added.

        Shahrul said the special fund would cover the cost of the Food Box Aid, involving RM240,000, which would be channeled through the Covid-19 Operations Room under the respective District and Land Offices tin the state.

        He said RM5.8 million would be for the Emergency Survival Assistance, which is targeted for households earning RM2,000 and below whose income were affected due to either termination of employment, unpaid leave or other reasons.

        A total of RM2 million is allocated for Special Capital Assistance to assist MAIPk traders, hawkers and entrepreneurs whose business were affected by the MCO; RM100,000 for management and welfare assistance to Perak students studying abroad and RM100, 000 to provide food supply to students at public and private institutions of higher learning in Perak who are still at their respective colleges, he added.

        Shahrul said a special contribution of RM500,000 would be made to the Perak Health Department, the Royal Malaysia Police, the Malaysian Armed Forces and other agencies for the welfare of their Covid-19 frontline personnel.

        RM1 million is for health and medical equipment to be donated to hospitals in Perak, RM1.5 million for purchase of medical equipment to combat Covid-19, like face masks, gloves and disinfectant to be distributed to mosques, suraus and the general public, and RM710,000 for contingency plan, he added. – Bernama

        Sultan Nazrin consents to setting up of Special Zakat Distribution Fund
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        https://www.thesundaily.my/local/sultan-nazrin-consents-to-setting-up-of-special-zakat-distribution-fund-BH2180355

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      • Private hospitals urged to provide more assistance to govt hospitals

        Private hospitals urged to provide more assistance to govt hospitals

        Private hospitals urged to provide more assistance to govt hospitals 2

        PETALING JAYA: Private hospitals are asked to put profits aside for now and in the name of service, support the Health Ministry in combating the Covid-19 pandemic.

        Federation of Malaysian Consumers Association (Fomca) CEO Datuk Dr Paul Selvaraj said in this time of crisis, private hospitals, especially those run by government-linked companies, should give their utmost to assist the government given that public hospitals are called to treat the rising number of Covid-19 patients.

        “Put service as priority and put aside profits for now,“ he told theSun today.

        Suaram adviser Kua Kia Soong suggested that private hospitals step forward to take some of the burden off the public sector by providing some sort of subsidised charges or no cost at all. They should also help with cases which are not related to the viral pandemic, fill the need for special wards, offer intensive care unit space and equipment such as ventilators and oxygen supply.

        “In the best of times, private hospitals reap the benefits of the much touted Malaysian product known as ‘medical tourism’ and attract the best medical talents from the public sector.

        “Now that we are in the worst of times, private hospitals don’t seem to be doing too badly either.

        “According to the Affin Hwang Capital Research, the coronavirus pandemic is likely to have only a muted impact on private hospital operators as they are required to report such cases to public hospitals and the national infection centre,“ Kua said in a statement today.

        Meanwhile, in response to the many questions broached of late, president of the Association of Private Hospitals Malaysia (APHM) Datuk Dr Kuljit Singh said they (private hospitals) have made available 51 ventilators to the Health Ministry.

        “We will be accepting non Covid-19 cases from the Health Ministry hospitals too. Discussions on taking on cases are in the final stages,“ he said in a statement on Tuesday.

        He also said the APHM and its member hospitals see this as an opportunity for the private hospitals to work with the Health Ministry and the government in facing this national crisis.

        “We have the support of all private hospitals in cancelling electives and reducing non urgent consultation while some private hospitals have even started Covid-19 screening for walk-ins and drive-ins,“ he added.

        Private hospitals urged to provide more assistance to govt hospitals
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        https://www.thesundaily.my/local/private-hospitals-urged-to-provide-more-assistance-to-govt-hospitals-GN2179989

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      • How might tariffs affect the U.S. and Chinese economies this year?

        How might tariffs affect the U.S. and Chinese economies this year?

        Our chief globalist economist Joe Davis contends that tariffs are unlikely to have a material negative impact on the U.S. economy, since the U.S. relies far less on imports and exports.
        How might tariffs affect the U.S. and Chinese economies this year?
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        https://investornews.vanguard/how-might-tariffs-affect-the-u-s-and-chinese-economies-this-year/

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      • Motac to introduce new campaign to replace VM2020

        Motac to introduce new campaign to replace VM2020

        Motac to introduce new campaign to replace VM2020 3

        KUALA LUMPUR: The Ministry of Tourism, Arts and Culture (Motac) will introduce a new campaign to replace the Visit Malaysia 2020 (VM2020) campaign, which was cancelled following the Covid-19 situation.

        Minister Datuk Seri Nancy Shukri said the long-term campaign would capitalise on the ‘Malaysia, Truly Asia’ brand while highlighting the country’s unique experiences.

        “Motac is confident that this effort will strengthen the country’s competitiveness and sustainability in tourism while ensuring the industry is inclusive,“ she said in a statement today.

        On March 18, Nancy announced the immediate cancellation of VM2020 to prevent the spread of Covid-19, in addition to the impact of the outbreak, which had affected the local and international tourism sector.

        Following the Covid-19 outbreak, Nancy said tourism industry players such as hoteliers, travel agents as well as food and beverage businesses suffered an estimated losses of RM9 billion in the first quarter of the year.

        As such she said, after discussing with the industry players on March 17, it was decided that a strategic action plan should be introduced.

        “Motac has put in place an action plan to help revitalise the industry and ensure the well-being of Malaysians whose livelihoods depend on this industry.

        “Among those present were representatives of the associations from the hotel and tourism industry, bus operators, traders, tour guides and taxi drivers. The meeting was organised by the Tourism Recovery Action Council (TRAC),“ she added.

        Nancy said Motac would discuss with the Ministry of Finance and related agencies, in looking into details tabled by the tourism industry players especially on the forms of assistance that could be channeled to the industry. – Bernama

        Motac to introduce new campaign to replace VM2020
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        https://www.thesundaily.my/local/motac-to-introduce-new-campaign-to-replace-vm2020-NX2176593

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      • New WHO recommendations to prevent tuberculosis aim to save millions of lives

        Geneva –  New World Health Organization (WHO) guidance will help countries accelerate efforts to stop people with tuberculosis (TB) infection becoming sick with TB by giving them preventive treatment.

        A quarter of the world‘s population is estimated to be infected with TB bacteria. These people are neither sick nor contagious. However, they are at greater risk of developing TB disease, especially those with weakened immunity. Offering them TB
        preventive treatment will not only protect them from becoming sick but also cut down on the risk of transmission in the community.  

        As we mark World TB Day 2020, the disease remains the world’s top infectious killer. In 2018, 10 million people fell ill with TB worldwide and 1.5 million people lost their lives to this disease.

        “COVID-19 is highlighting just how vulnerable people with lung diseases and weakened immune systems can be,“ said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “The world committed to end TB by 2030; improving prevention is key
        to making this happen. Millions of people need to be able to take TB preventive treatment to stop the onset of disease, avert suffering and save lives”.

        Dr Tedros highlighted the importance to continue efforts to tackle longstanding health problems, including TB during global outbreaks such as COVID-19. At the same time, programmes already in place to combat TB and other major infectious diseases
        can be leveraged to make the response to COVID-19 more effective and rapid.

        Although some progress has been made towards targets set at the UN high-level Meeting on TB in 2018, TB preventive treatment has been largely neglected. Global leaders committed to ensuring access to TB preventive treatment to at least 24 million contacts
        of people with active TB and 6 million people living with HIV by 2022.  To date only a fraction of that target has been reached, with countries putting less than 430,000 contacts and 1.8 million people on TB preventive treatment in 2018.

        TB remains the top cause of death among people with HIV. TB preventive treatment works synergistically with antiretroviral therapy to prevent TB and save lives. Reinvigorated efforts by governments, health services, partners, donors and civil society
        will be needed to increase access to TB preventive treatment to the levels targeted.

        The new consolidated guidelines recommend a range of innovative approaches to scale up access to TB preventive treatment:

        • WHO recommends a scale-up of TB preventive treatment among populations at highest risk including household contacts of TB patients, people living with HIV and other people at risk with lowered” immunity or living in crowded settings.
        • WHO recommends an integration of TB preventive treatment services into ongoing case finding efforts for active TB. All household contacts of TB patients and people living with HIV are recommended to be screened
          for active TB. If active TB is ruled out, they should be initiated on TB preventive treatment.
        • WHO recommends that either a tuberculin skin test  or interferon-gamma release assay (IGRA) be used to test for TB infection. Both tests are helpful to find people more likely to benefit from TB preventive treatment
          but should not become a barrier to scale-up access. Testing for TB infection is not required before starting TB preventive treatment in people living with HIV, and children under 5 years who are contacts of people with active TB.
        • WHO recommends new shorter options for preventive treatment in addition to the widely used 6 months of daily isoniazid. The shorter options that are now recommended range from a 1 month daily regimen of rifapentine plus isoniazid
          to 3 months weekly rifapentine plus isoniazid, 3 months daily rifampicin plus isoniazid, or 4 months of daily rifampicin alone.

        “As people around the globe come together to commemorate World TB Day, WHO is calling on governments, affected communities, civil society organizations, health-care providers, donors, partners and the industry to unite forces and step up
        the TB response – notably for TB preventive treatment – to ensure no one is left behind,” said Dr Tereza Kasaeva, Director of WHO’s Global TB Programme. “The new WHO guidance shows the way forward for millions to rapidly
        access new tools and shorter, safer options for preventive treatment. The time for action is now.”

        TB preventive treatment is an affordable intervention that can prevent families from sliding into poverty and preserve the health and economy of whole communities. WHO anticipates that as new and safer drugs come onto the markets, and as prices
        fall, it will become a highly-cost effective way to save millions of lives.

         

        NOTES FOR EDITORS:

        WORK BY WHO AND PARTNERS

        WHO works closely with Member States including the US Government and technical and funding partners such as UNITAID to enhance access to shorter TB preventive treatment regimens. UNITAID-supported projects such as IMPAACT4TB and Cap-TB projects
        enabled by WHO with partners in Brazil, Cambodia, Cameroon, Côte d’Ivoire, Democratic Republic of Congo, Ethiopia, Ghana, India, Indonesia, Kenya, Lesotho, Malawi, Mozambique, South Africa, Uganda, United Republic of Tanzania and
        Zimbabwe are leading the way. The new treatment options are also now more affordable, thanks to the significant price drop of rifapentine – a key drug – facilitated recently by UNITAID, the Global Fund to Fight AIDS, Tuberculosis and Malaria
        and global biopharmaceutical company Sanofi, along with forthcoming arrangements underway with generic manufacturers.

        MORE ABOUT THE GUIDELINES

        The new consolidated WHO guidelines come with an operational handbook to help guide countries step-by-step as they take TB preventive treatment to scale. This includes guidance on how to prioritize and invest from demand creation for TB prevention
        to supervision and monitoring of the programme.

        The guidelines and operational handbook are also accompanied by an innovative mobile application – Prevent TB –to help health-care workers manage TB preventive treatment in their communities. Its online dashboard allows programme
        managers to visualize and monitor data in real time. The application can be customized by countries to suit their specific settings and is currently being adopted in India and Philippines.

        WORLD TB DAY

        The new guidelines and tools are being released ahead of World TB Day. World TB Day is observed on March 24 each year to raise public awareness and understanding about the world’s deadliest infectious killer – TB and its devastating
        health, social and economic impact on people around the world. Under the theme “It’s Time”, the spotlight this year is on urgently accelerating the TB response to save lives and end suffering.

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        https://www.who.int/news-room/detail/24-03-2020-new-who-recommendations-to-prevent-tuberculosis-aim-to-save-millions-of-lives

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      • March madness: What’s going to happen with Brexit? And are the U.S. and China about to make a deal?

        March madness: What’s going to happen with Brexit? And are the U.S. and China about to make a deal?

        Will the U.S.-China trade talks and possible Brexit scenarios impact U.S. investors?
        March madness: What’s going to happen with Brexit? And are the U.S. and China about to make a deal?
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        https://investornews.vanguard/march-madness-whats-going-to-happen-with-brexit-and-are-the-u-s-and-china-about-to-make-a-deal/

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      • Electric cars really are a greener option than fossil fuel vehicles

        Electric cars really are a greener option than fossil fuel vehicles

        Electric cars already have a bigger climate change impact than fossil fuel burning cars in almost every part of the world, according to researchers
        Electric cars really are a greener option than fossil fuel vehicles
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        https://www.newscientist.com/article/2238118-electric-cars-really-are-a-greener-option-than-fossil-fuel-vehicles/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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