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Tag: Impact

  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

    Views: 0

  • Business Partners & Marital Partners Will The Marriage Survive – Part II

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    In the last article, we connected by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

    One of the most important ways to accomplish this is to set up distinct business hours, and when they are over, don't discuss business, concentrate on your relationship. It is difficult, but make a concentrated effort at it. Confine your business discussions to business hours or set aside a specific time to discuss the business.

    For example, take the last half hour of the day, and discuss the business day; Any suggestions you have, what was accomplished, what needs to be done tomorrow, during the week, how are the monthly goals you set at the beginning of the month progressing. Remember to couch any criticisms or suggestions in a positive vein. Think of how you felt in the work situation and how supervisors dealt with you when making suggestions. Negatives only cause resentment. They do in the corporate arena, and even more so, when dealing with a spouse you must live with 24 hours a day. Be sure to set aside time for each other-go for walks, out to dinner, or just for a drive with your spouse. Do not discuss business.

    You should have outside activities that are not business related. If not, join a group that interests you. It will allow you to meet with others who are not connected to your business. Running a home-based business can be very lonely; getting away from the home, and having outside interests is imperative.

    In addition to the problems inherent to couples running a business, starting a home-based business presents its own set of problems and questions. Before you start be sure to ask yourself the following:

    1. Are you self-motivated? Organized? Able to prioritize your work? You will no longer have a supervisor or a boss to tell you what to do. You will be the decision maker. You will have to motivate yourself. One way to accomplish this is to use a To Do List and stick to it. In addition, set definitive business hours, and stick to them.

    2. Will you be able to deal with the isolation? You will no longer meet people in the halls, congregate around the coffee pot, or take a break to talk with your co-workers. To combat the loneliness and isolation be sure to join groups that meet outside the home, or schedule luncheons with friends and associates.

    3. Write up a business plan. Be sure the business is something that interests you. You might want to start on a part-time basis, and grow from there. Research the business carefully, make sure there is a market, and the competition is not overwhelming.

    4. Be sure you have at least six months living expenses set aside. This will give you the time to work through the marketing strategy outlined in your business plan, and avoid bad marketing practices. In addition, if changes need to be made, you can do so, without monetary concerns becoming an issue.

    5. Be sure your office space is located in a separate room or area of ​​your home that offers the least distractions. A separate office is best, especially if you are meeting with clients. Remember to always present a professional appearance.

    6. When will you do your regular household chores? Make up a schedule of when you will deal with them. Some individuals find getting chores done before the start of the work day is best. At the end of the day, close your office door and then deal with the remaining household items that need to be handled. Time management will be a very important factor in running a home-based business.

    7. For husband and wife teams, it becomes imperative to have some form of disability insurance for each other. Remember, even though your partner may be your husband or wife, he or she is still your business partner. An accident or illness to one of you can severely impact the operation of the business.

    A business is only as good as you and your partner make it. It takes a lot of dedication, time and energy to run a business, whether it is home-based or not. It can be a very rewarding experience. Think carefully, and ask yourself a lot of self-searching questions before you begin.

    Copyright 2000, DeFiore Enterprises

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    Source by Sue And Chuck DeFiore

    Views: 0

  • Uncovering the Weight & Lifestyle Connection

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    Why do some people have a harder time losing weight than others?

    Some people have really low metabolisms due to inborn genetic conditions. Others develop hormone-imbalance disorders like hypothyroidism later in life, which can also make losing weight nearly impossible without proper treatment.

    However, the most common cause of delay in weight loss is actually lifestyle choices.

    If you are already dieting and working out and you still aren’t seeing any progress, it’s time to do a lifestyle check to see if you have any “weight loss traps” holding you back.

    What are “weight loss traps?”

    Weight loss traps are habits, beliefs and general lifestyle factors that can slow down your progress in slimming down. To say that only diet and exercise are needed to slim down is an oversimplification. There are many other factors that affect a person’s weight.

    Factor #1: Daily Routines

    How do our daily routines affect weight loss?

    Daily routines have a definite impact on the weight loss process. If people evaluated their main routines at home or at work, they would immediately see why the weight isn’t coming off.

    If you grab cheeseburgers or tacos for lunch and you skip breakfast on most days, your metabolism is probably very low and your body isn’t burning calories at an optimum level.

    Poor eating habits often have precedents. For example, if a person doesn’t have time in the morning to prepare breakfast, it is likely that they often sleep late and wake up in the morning with only minutes left to shower and dress for work.

    It’s important that you slowly change your daily routines to fit your new lifestyle requirements. Otherwise, your body will not be able to shed fat efficiently.

    Factor #2: Stress Levels

    How stressed are you on most days?

    If you answered “very stressed” or “extremely stressed”, your level of stress may also be preventing you from losing weight.

    In addition to the mental strain that stress creates, physiological stress also affects cardiorespiratory efficiency, nerve health and even your digestive health. In short, when you are mentally stressed, your body (including your vital organs) is stressed too.

    In this situation, the only viable option is stress management.

    There are many stress management techniques available, from meditation to massage therapy. Some individuals like playing subliminal recordings with ambient sounds to relieve themselves of stress. Explore your options and see which technique will be the most beneficial for you.

    Factor #3: Sleep Quality

    Sleep is the only time that the body can start renewing and repairing itself. When you are actively losing extra weight, your body needs even more sleep so that your muscles and organs can repair and reconfigure themselves to function more efficiently.

    What happens when you don’t get enough sleep at night?

    Lack of sleep or poor sleep quality can affect your ability to exercise. Your metabolism is also slower and the digestion and absorption of nutrients also slow down.

    Having less than 6 hours of sleep every night can also cause physical stress which further reduces your metabolic efficiency. In short, if you want to melt away those extra inches, you have to give your “fat burning machine” the rest that it needs.

    How can you get better sleep at night?

    No Gadgets – If you are going to sleep, leave your tablet computer and smartphone on the bedside table or even farther away. Watching TV is also a bad idea as it makes your mind more active, making sleep harder to come.

    Aromatherapy – Starting with the ability to relax your mind and body, aromatherapy can vastly improve your sleep habits. Getting to sleep, staying asleep, the quality of sleep you are getting, and the ability to wake up refreshed are all quality sleep habits that aromatherapy can help you with.

    Lights Off – Current research shows that having even a small amount of light present during bedtime can affect sleep quality. It appears that we instinctually associate any form of light with sunlight and therefore, wakefulness.

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    Source by Josee Smith

    Views: 0

  • Are You Ready To Marry A Politician?

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    When love strikes, you cannot just turn it away. And so in many cases, women cannot easily say no when they feel it’s the right man who’s wooing them. This is regardless of the position he holds in his public or private job.

    In the case of male politicians, many people believe these people have a strong sex appeal. Their power more than their looks and personality attracts women.

    If you’re a woman being pursued by a politician, would you be willing to be married to him? Is it really difficult to become the wife of a man who’s a popular political figure? What are the challenges that lie ahead in your life?

    Based on the experiences of politician’s wives, it is never easy to be married to a political figure. One reason is that when the person in authority commits some blunder, it is the wife that suffers from embarrassment. She may also become the object of criticisms which can cause so much stress in her life.

    Another challenge that often haunts a politician’s wife is infidelity. There have been numerous cases of people in government as well as members of the senate and congress getting involved in illicit affairs to the detriment of their spouses. But through all those trials, it is often the wife who continues to stand by their men and accept them back.

    It really depends on the woman if she’s willing to become a politician’s wife. Before you make a decision, it would be a good idea to weigh things and determine whether you’re strong enough to face those possible difficulties that will come along in your life.

    In terms of personality, you need to develop a strong character. It’s an advantage if you already possess this but if not, you should find a way to gather emotional strength to enable you to hurdle life’s challenges. The process may not be that easy but at least, you’re doing your best to prepare yourself for your future situation.

    Another trait you should have is to be sociable. This is very important because you will be attending many numerous social functions and civic activities while your husband is in politics. By knowing how to interact with people from all levels of society, you can contribute to your partner’s positive image and you’ll also learn more about the issues in the community where you live in.

    Patience and tolerance are vital traits as well. Your husband may get involved in various issues that could impact your family life so you need to stretch your patience more often than not. With his busy schedule, he will surely not have enough time for his family so again, your patience is necessary.

    Finally, you can always seek marriage counseling if you’re having difficulty dealing with your life. You may just have to keep it to yourself that you’re attending counseling sessions as the moment this leaks to the media, you’ll become the subject of news once again. Being discreet then is another trait you need to practice.

    Being married to a politician is no joke but if you think the man is worth your love, then nobody can stop you.

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    Source by Kalyan Kumar

    Views: 0

  • Better Customer Service Through Effective Time Management

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    Being able to manage and prioritize is an important skill when servicing customers. Planning events, activities, and tasks on a yearly, monthly, weekly, and daily basis-that is, prioritizing time-can be rewarding from the standpoint of allowing you to be more proactive in preparing to deal with situations. Such planning can reduce your need to be a crisis manager. It is important on and off the job because, if you do not manage your personal life well, you may carry over personal stress into the workplace. This is not only inefficient; it is also unfair to your employer, peers, coworkers, and external customers.

    After you have scheduled key events and tasks using some type of scheduling system (e.g., time management software, written planning system or calendar, or electronic scheduling device that can download information into your computer), review the information regularly to avoid forgetting something.

    One way to manage events, rather than having them manage you, is to create a list of activities each day and assign a value to each based on importance. The key is to be consistent and prioritize each day. Some people make planning the last activity of their workday. When they arrive to work the next morning, they are ready to begin rather than spending time preparing.

    Guidelines for Setting Priorities

    Three guidelines can help you in determining what tasks to do first. These can help you create a realistic and achievable list of daily tasks. As you learned when you read about goal setting in other chapters, goals must be attainable. Use the following standards as a guide when setting priorities.

    Judgment. You are the best judge of what you can accomplish in any given day. You know your strengths and what has to be done. When selecting priorities, remember that the ones having the most impact on customers and others should be placed high on your list. On the other hand, do not put so many priorities on a daily list that you will not get them done. If this happens, you might become discouraged and give up.

    When you find that you have more high priorities than you have time, you may need to ask for help or guidance from your boss. Many times, simply asking for assistance helps develop your relationship with others. They feel respected and trusted by your gesture, as long as you do not abuse their help or appear to be unloading your tasks onto them. Also, consider other resources that you might use to accomplish tasks (e.g., technology, outside vendors, or customers).

    Relativity. Assigning priorities is a matter of relativity. Some tasks and projects are readily rated higher than others. You should be guided by the question “What is the best use of my time?” Many people fill their daily schedule with frivolous or easy tasks and with tasks that they like to do. This produces a hollow feeling of accomplishment. They may get a lot done throughout the day and enjoy doing it, but they have not added a lot of value to customer service or aided in accomplishing organizational goals. Keep in mind when setting priorities in the workplace that your primary focus should be your customers and activities that support them.

    Timing. Reality and deadlines have a way of dictating priorities. The starting time of a project or task also may establish priorities. Once you begin a task, there must be enough time to finish it. If this is not possible, you may have to re prioritize or seek assistance.

    Be realistic about the time it will take to complete a task. Make sure that you schedule that much time, plus a little extra, on your daily planning sheet. Also, consider your peak time period for performance. Each person typically has a period of the day in which he or she has more energy and can get more done. Capitalize on your peak period and schedule high-priority tasks during that time, if possible.

    Prioritizing System

    To set up your own priority system, list all of your pending activities and then group them according to their level of importance. How you assign value to a task is not as important as long as you use the same format each day. Many people use an A, B, C system, and others use a 1, 2, 3 format. Here are suggested criteria for assignment:

    Priority A-Must do or critical items. Some things must be done because of management directives, local, state, or federal regulations, importance to customers or clients, deadlines, or opportunities they provide for your success or advancement (e.g., state tax reports, actions requested by a customer, or application for a position in the organization with a specific cutoff date for submission).

    Priority B-Should do. Items in this category are of medium value. Although they may contribute to customer satisfaction and improved performance, they are not essential or do not have critical deadlines (e.g., mailing an unsolicited information kit to a customer about a new product or developing a proposal for changing an existing system or process).

    Priority C-Nice to do. This is the lowest category and includes tasks that are not a direct link to customer satisfaction. They may even be fun or interesting, but could be omitted or left undone. Postponing or scheduling such priorities until a slower time period will likely have little or no impact on customer service (e.g., meeting with team members to brainstorm ideas for a more efficient layout of cubicles, cleaning old e-mail files, or neatly lining up the products on a shelf).

    Note: As you go through your e-mail and voice mail messages at the times you have scheduled throughout the day, prioritize them, and add them to your list of things to do.

    The key to effective time management is to have a plan and work that plan. If you control your time, you and your customers both stand to gain from your efforts.

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    Source by Bob Lucas

    Views: 0

  • Can I Turn My MLM Success Stories Into Testimonies?

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    One can use MLM success stories in many different ways. This includes testimonies that can be placed on the site in different locations. They can be broken up and separated to maximize the impact of the pages for your visitors. So, in turn yes, you can use MLM success stories as testimonies. There are different ways to present them to help you gain the traffic and success you want to achieve. Come and explore some ideas that have been developed over time with much success and sometimes failure.

    MLM Success Stories Broken up and displayed on key pages

    One way to drive success to your site is to break up your MLM success stories into bite sized testimonies and place them on key pages of your site. This could include your passive products, main store front, contact, homepage and landing pages for your email. These have been quite successful for various business industries and are still used to help convert visitors into leads. You may only want to display up to three small stories on the pages, you can always link to the full testimony that is not in your active menu.

    If you do use your MLM success stories as testimonies on your pages. You can present them as text, video, or even audio clips to your visitors. In most cases they are presented as text, but you may have more or less success in other formats. If you’re feeling venturous try posting them as a small audio clip. You won’t know how your prospects will respond until you try an idea. It could work or it could fail.

    Don’t go overboard the MLM success stories…

    As stated beforehand, don’t go overboard with the MLM success stories. Be a bit conservative and use them in the right spots to maximize your potential. Don’t forget you can use them as separate entities and share them in a promotional campaign as well. This works very well during authority building campaigns or at the launch of a new social campaign. Sprinkle the stories throughout the campaign for maximum flavor. On this tactical stage, you can add them to photos, graphics, or in other formats to help build your traffic to your site. Don’t keep sharing the same one, let it rest for a bit and use another as you promote your business. All stories should be factual and not misleading. Wishing you best of success!

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    Source by David L. Feinstein

    Views: 1

  • The Philosophy of the Mind, Mindset and Mentality

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    It is important for people, who are serious about reflecting on the issue of the mind and its associated issues of the body. It is defined that the basis of Philosophy of the Mind is the branch of philosophy that studies the nature of the mind (mental events, mental functions, mental properties and consciousness) and its relationship to the physical body. It intersects to some extent with the fields of neurobiology, computer science and psychology. It is also interesting, at this juncture, to evaluate an aspect of theory of mind. It is stated that 'Theory of the Mind', is the social cognitive ability to explain and predict other people's actions in terms of the fundamental mental states, such as beliefs, intentions, or feelings.

    Baron-Cohen is a Professor of Developmental Psychopathology who proposed the empathizing / systematizing theory of psychological sex differences. He emphasizes that females are more disposed to an empathizing style and males are more disposed to a systematizing style. Consciously and sub-consciously both genders progressively streamline their efforts to draw meaningful results to find out which effect is more pronounced in the daily lives of human beings. Therefore, it is logical to study the relationship of the mind and mind-set with a variance of mentality. Thus, the mentality, eventually, becomes a pivotal point either good or bad subjectively.

    All creatures are created on "The Fitrat"; It is an Arabic word and it means original creation without an analogy. It has an ingrained quality that likes truth and good. It rejects all malign and untruth until such that the arrogance and ignorance overpower the mind. The deviation has its impact, yet the 'The Fitrat' constantly reminds the human beings its repercussions. However, the human mind which is polluted with arrogance and impertinence finally leads towards disaster.

    Analyzing the above scenario, which leads to environmental forces playing a dominant role affecting human behavior. Since God has also bestowed human beings' wisdom and knowledge, hence, human has a choice to select and rejects what his mind dictates. Subsequently, it develops a mentality which suits his desires finally shaping the personality of men and women accordingly.

    A question arises about how a mind affects the personality; If so, then in what way? Again, how it shapes the mentality? Human behavior indicates that the structure of brain correlates with their activities. The brain is directly proportional to personality and it is substantiated by Collin De Young and his team at University of Minnesota. They further stated, "Experiences change the brain as it develops, and those changes in the brain can change personality."

    Dr. Daniel Siegel coined the term "mindset" to describe the human capacity to perceive the mind of the self and others. A mindset is a relationship between the mind and brain and these factors collectively evolve the mentality. It differs with every individual subject to their upbringing with respective dwellings within the parameters of cultural, social and family values.

    It is important to understand why some individuals from poor dwellings, who, after, marriage is living in economically affluent environments remain introvert and perverted. Their past still haunts their behavior which is subconsciously governed by their poor mentality. Thus, their martial, live in affluent families failed to make a dent on a positive note. Hence, the relationship within their post marital environment conspicuously shows unhappy and bickering. In many cases, it drastically affects children and relationships among respective families.

    It is said that being a poor person is not bad, but having a poor mentality is a disaster. This typical camouflage scenario will expose the truth lying beneath the façade of superficial mask. Here, those people who are responsible to adjust and maintained the situations in a harmony often failed miserably because of dubious thinking and arrogance. It is appropriate to, quote, "The mind is a beautiful servant; a dangerous master." (The source of this quote is unknown)

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    Source by Ehtesham Mirza

    Views: 0

  • What Can I Say To Make My Husband Understand The Pain That His Cheating Has Caused?

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    It’s very common from me to hear from wives who are struggling to explain to their husbands just how much his cheating or affair hurt them and caused them pain. But often, their husband doesn’t react in the way that they were hoping for and they are looking for a way to explain their feelings so that he actually understands them.

    I recently heard from a wife who said, in part: “I have repeatedly tried to explain to my husband the depth of and reasons for my pain after his infidelity, but he either doesn’t want to hear it or he’s not understanding what I’m saying. Sometimes, I pour my heart out to him and try to explain how he has hurt me and all I get is blank stare back or empty assurances that he really is trying. This is so frustrating to me because I need him to understand the extent of my pain so that I can have some reassurance that he’ll never cheat again. I want him to understand why I sometimes act in the way that I do because of what a grave mistake he has made. But part of me thinks that he’s unwilling or just incapable of hearing me. How can I explain my pain in a way that he’ll actually understand and be willing to listen?” I’ll address these concerns in the following article.

    Pick The Right Time And Know That, Once You Start Repeating Yourself, Your Words Lose Their Effectiveness: I hear from both wives who are faithful and husbands who are not on my blog and I can tell you that if you are constantly talking about your hurt and pain, eventually, even the most sincere husband will begin to tune you out. One reason for this is that no one wants to constantly be reminded of the pain that they have caused. And husbands will often want to place their focus on moving on while the wife wants to place her focus on understanding and digging a little deeper.

    This doesn’t necessarily mean that the husband doesn’t care about your pain or just doesn’t want to hear it. But, at least sometimes, he hears your words as accusations. He might constantly hear that his selfishness and weakness has hurt you deeply and this just isn’t a message that he wants to hear on a continual basis, day after day. Men will often give comments like “she constantly wants to tell me how much the infidelity has hurt her. I do believe and understand that and I’m sorry for it. But, do I really need or have to listen to what an awful person I am every single day? How many times does she need to explain where I went wrong or how awful I am before she will feel satisfied that she’s said it enough? I tell her I’m deeply sorry. I listen. But it doesn’t seem to be enough and we repeat this process constantly.”

    I’m not telling you this to imply that you can’t regularly discuss and try to work through the infidelity. I’m telling you this because I want you to understand the obstacles that are in your way and the dynamics that are at play here. If you really want your husband to listen and to take your words to heart, then sometimes you have to pick the right time and limit the message so that it has the maximum impact.

    Consider What Your Husband Is Actually Going To Hear Before You Say The Words: I alluded to this in the previous paragraph, but sometimes the message that your husband hears has more to do with your tone and your delivery than the words that you say. So you might say something like “your infidelity has hurt me deeply. It’s made me doubt your integrity and your love and commitment to me. It’s affected my self esteem and my level of trust. And I’m not sure when things are going to get any better.”

    But what he hears is often something more in line with: “your poor decision to cheat on me has ruined my life and will probably ruin our marriage. You are an awful, selfish person with very little impulse control. And your actions have caused me so much pain that I might not ever fully recover. Because of this, I am going to feel pain and resentment every time I look at you or even think of you. And, this is going to be our lot in life from this day on because I don’t anticipate any changes.”

    These examples might seem a little extreme, but they aren’t that far off from the comments that I hear. An unfaithful husband can hear a message that you never intended. And because of this, he is often somewhat resistant to that message. Of course, the wife will often take this to mean he isn’t listening or he just doesn’t care and so she will continue to repeat herself with more feeling. And of course, this just keeps the cycle going. She doesn’t feel heard and he feels beaten down and neither person is getting what they want or need.

    If you think about it, what you probably really want is to feel heard. You want for him to know, understand, (and even feel) your pain because if he does, he’s less likely to cheat again and more likely to show the remorse that so many of us really want and need. So, think about what’s most likely to accomplish this.

    You don’t want to come across as too accusatory or too despondent because unfortunately, these things will contribute to him feeling defensive and to tuning you out. Instead, you want to use “I” phrases so that it sounds as if you’re talking responsibility for your own feelings and you’re not just trying to lay on the blame or make him feel continuously guilty for the rest of his life. And, you want to choose the time when your message is most likely to be heard. You don’t want to try to explain yourself in the middle of a fight or when you’re main goal is to hurt him. I’ve found that the message is often more likely to be heard if you say it when things are going a little more positively and both people are calm.

    An Example Of What To Say To Express The Pain His Cheating Has Caused: An example would be something like: “if this is a good time, I’d like to briefly explain how much your infidelity has hurt me. I’m not doing this to punish you or to paint you as a horrible person. I love you and don’t think you’re an awful person, but I need to feel as though you care enough to hear me. And I need to know that you truly understand so that you will hesitate to cheat again. Having someone who you love more than anything betray you in this way is something that is more devastating and hurtful than I could have ever imagined. It calls into doubt things about your marriage and yourself that are just devastating. Can you even begin to put yourself in my shoes and imagine that the rolls were reversed? Because I need to know that you understand how much pain I’m in so that we can begin to move forward once and for all. I don’t intend to keep bringing this up, but before I move on, I need to know that you truly understand.”

    Phrasing like this is much more likely to get the response and the understanding that you are after. But you can only play this card so often before your husband begins to tune you out. So once you’ve laid your cards on the table, it’s best to begin to move forward so that your husband can see that you’re sincere about not using your words to continuously punish him.

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    Source by Katie Lersch

    Views: 0

  • Why Are Your Customers Not Buying?

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    The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

    If your customers are not buying, you may be missing one of these five crucial elements.

    Have You Identified a Problem or Need?

    Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

    People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

    Comparing Solutions Side-by-Side

    Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

    Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

    Purchasing

    When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

    Follow-Up and Customer Satisfaction

    You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

    Request For Their Money Back

    If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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    Source by Jon Allo

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