Global Digital Store – Ebooks and Softwares

Tag: group

  • Breast Cancer The Cure

    Breast Cancer The Cure

    [ad_1]

    You have my permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.

    Breast Cancer The Cure

    There is no known cure for breast cancer. More than 1.5 million people will be diagnosed with breast cancer this year worldwide. Scientists don’t know why most women get breast cancer, yet breast cancer is the most frequent tumor found in women the world over. A woman who dies of breast cancer is robbed of an average of nearly 20 years of her life. Breast cancer knows no social boundaries. It’s a disease that can affect anyone. Some prominent women who’s lives that have been touched by breast cancer include Jill Eikenberry actress age 52; Peggy Fleming age 49 figure skater; Kate Jackson age 50 (Charlies Angels); Olivia Newton-John age 50 actress singer; Nancy Reagan age 77 former first lady; Melissa Etheridge age 43 singer; and the beautiful Suzanne Summers actress. These high rates of breast cancer are not acceptable to the women of the world and must be met with scientific research that provides results.

    Despite over a decade of research, and more than $1.7 billion spent, hundereds of women worldwide are dying from breast cancer every day. Yet doctors don’t know how breast cancer starts or how to cure it. Doctors are still approaching treatment for breast cancer in the same old fashioned ways: surgery, radiation, and chemotherapy. Barbarick treatments…And scientists keep doing the same old redundant research that’s simply not working. It doesn’t have to be that way. Gen Cells Cures is a scientific biotechnology company that is focused on a cure for breast cancer. The company is dedicated to curing breast cancer before it’s too late for you. We’re not interested in a cure in five, ten, or twenty years from now. We want your cure for breast cancer within a year or two. We don’t want you to have to under go surgery, radiation, chemotherapy or take toxic drugs.

    Why Gen Cells Cures? You can search the medical journals; you can search the internet until your blue in the face. You will find the same old news which is no new news about breast cancer research and treatments. Breast cancer research is locked up in a black whole. Gen Cells Cures is approaching the cure for breast cancer from different angles and using tomorrow’s scientific technologies today. Our expertise is in stem cell research and genomics. Malfunctioning stem cells have already been linked to the development of breast cancer. We’re not talking about using generic stem cells from an egg and sperm cell. There is no genetic match for you with the politically controversial generic stem cells that are always in the news. The isolation of cancer stem cells, coupled with our understanding of genetic mutations causing cancer, and our knowledge of genomics will result in ways to eliminate cancer cells while sparing normal breast tissues.

    Genetics and Breast Cancer

    People will tell you to accept what you can’t change…Your genetics, your genes, the genes your mother and father handed you when you were born that came with their particular genetic make-up. Most inherited cases of breast cancer have been associated with two genes: BRCA1 and BRCA2. The past five years has been a period of unparalleled discovery in the field of genetics, genomics, and stem cell research, but these discoveries are not being applied to breast cancer treatments. A job that Gen Cells Cures definitely wants to get our hands dirty in. Recently researchers have found that by blocking a gene called beta1-integrin the growth of tumor cells can be stopped. When this gene was removed the tumor cells quit growing. You don’t have to accept the genes that you were given at birth. Gen Cells Cures will be able to manipulate your genes to cure your breast cancer.

    Our Cancer Stem Cell and Genomics Program will bring together the top scientific minds in the world under one tin roof to maximize the use of diverse approaches to the understanding of cancer genomics fused with stem cell solutions. Gen Cells Cures isn’t looking for a multi-million dollar biomedical research center like the Stowers Institute in Kansas City, which is a medical center to be admired. A rented tin shack will do just fine. Of course, we would accept hand-me down michroscopes from the Stoweres (billionaires who bought their own multi-million dollar biomedical research center) if they would be gracious enough to grant them to us or we would accept a small prime the pump check to move forward with our research. The Stowerses and all the scientists from the Stowers Institute have an open invitation to visit our lab in the Caribbean. What we are looking for is a cure for breast cancer to stop the humiliation, pain and suffering this menace to society causes millions of women and thousands of men worldwide, and not a new biomedical center… Every dollar invested with us goes into pure medical research and equipment. The same offer goes out to all the millionaires and especially the billionaires of the world. People that come to mind are: Paul Allen, Bill and Melinda Gates, Jon Huntsman, William and Alice Goodman, Ann Lurie, Jamie and Karen Moyer, Harold C. Simmons, Alfred Mann, Sumner M. Redstone, Michael Milton and the Palm beach billionaires, there are simply too many to mention. The combined wealth of the three Microsoft billionaires alone is more than ten times the amount spent by the U.S. Federal Government on research to fight cancer and other deadly diseases. We know we’re in the wrong business to become billionaires ourselves. This kind of biotechnology has never produced even one billionaire. It’s the cure for breast cancer that we want.

    Simply put the cancer research organizations are funding the wrong researchers. It’s time to go outside the normal research channels. Do something different. The same story year after year after year and no cure. These unmotivated researchers just aren’t getting results. Let someone else have a shot at it. It’s time to try something new and different. A different approach. There are races for the cure, golf tournaments for the cure, there are walks for the cure, there are foundations for the cure. These foundations have been funding the same ineffective research for more than twenty years now. These foundations have been betting on the wrong horse. Joining the crusade won’t help if the research being done doesn’t take on a twenty-first century scientific approach. It’s been time to move forward scientifically for five years now. But today’s breast cancer researchers are stuck in a twentieth century mind-set. The Excuse is someday we’ll find the cure, but someday doesn’t help today’s victims of breast cancer. We need top notch scientific action today.

    The genetics are out of the bottle and stem cell research is moving forward whether the U.S. government likes it or not. Gen Cells Cures has moved off-shore to the Caribbean to avoid the political controversy over stem cell research. I am sure you won’t mind a walk on the beach with me to talk about your cure for your breast cancer. Once we have the cure we can take the cure from the bench to the patient without a long and costly wait for FDA approval. There are many advantages to not having big brother breathing down your neck. The governments of the United States and Western countries have nothing to offer except road blocks, red tape and detours. Our patients don’t have time for political smoke and mirrors. With a little luck we could have your cure before the time comes that you need that dreaded surgery and chemo.

    Our gifted world-class researchers are visionary and have been schooled in winning and have courage, creativity, can-do attitudes, burning desires, unfaltering belief and an obsession that they will be there first. By first we mean years ahead of the other biotechnology companies. Like determined, fighting NASCAR drivers our scientists are living to take the chequered flag of biotech and win the coveted race for the cure for breast cancer.

    Focused on breakthrough discoveries, Gen Cells Cures nurtures a culture that encourages high standards of excellence, original thinking, hard work and a willingness to take risks. Our world-renowned scientists believe in themselves and its belief that gets us there. The company will seek to develop a work environment that is results focused and team-orientated. We compete against time. Though we compete intensely we maintain high ethical standards and trust and respect for each other. Quality is the cornerstone of all our activities. We seek the highest quality information, decisions and people. Our success depends on superior scientific innovation. We see the scientific method as a multi-step process which includes designing the right experiment, collecting and analyzing data and rational decision making. It is not subjective or emotional but rather a logical, open and rational process.

    Our success comes from one simple fact; we are committed to being a science-based, patient-driven company, driven by that one special breast cancer patient…you.

    Gen Cells Cures lost most of our one million dollar start-up money in offshore bank scandal and currency devaluation last year. We are now actively pursuing financial support. Unfortunately, the Gen Cells Cures team is made up of great scientific minds and not great marketers, salesmen, or fund raisers. Yes, we are looking for a millionaire or billionaire without a cause to support our work, but if you are not our wealthy saviour, we welcome any help, be it financial or a donation of your time. The scientific team is on stand-by. What we’re lacking is the funding to go forward. We could use motivated salesmen to sell our research, fund raisers, skilled internet marketers or someone just to pass out flyers or mail out promotional material. We could use help from the media with publicity stories, ads and promotions to get the word out. We are particularly interested in looking for assistance from the billionaires of the world; there are approximately 600 in the world. Billionaires like Sergey Brin and Larry Page (Google billionaires), Rupert Murdoch, Ted Turner, and Oprah Winfrey and others who control the media could get our life-saving message to the world fast. We are also hoping that some of my celebrities friends will come forward and spread their wings to help support our breast cancer research: Steven Seagal, Charlie Sheen, Wesley Snipes, Danny Glover, Erik Estrada, Tom Arnold, Dolph Lundgren, Roger Clinton, Bill Clinton, Usher, Hulk Hogan, Ivana Trump, John Secada, Sylvester Stalone, Arnold Schwarzenegger, Mike Reno, Richard Branson, Cindy Crawford, Cher, Demi Moore, Michelle Pfeiffer, and other stars that I have had the good fortune of meeting in person and others celebrities that I hope to meet in the future. (Photos of Gerald and the stars can be viewed at his promotional group listed below.) I am waiting to get my photo with Suzanne Summers!

    Gen Cells Cure offers more than hope. We can do the job. If you’re going to eradicate cancer you have to have the right people doing the right research. One thing is for sure. We couldn’t do any worse than what the scientists before us have done. Which is virtually nothing! Help us alleviate the pain and suffering. Together, with your help, we can cure breast cancer.

    Article by Gerald Armstrong- scientist0707@yahoo.com

    Gerald is the owner of Gen Cells Cures

    Visit his group for information about “The Cure” for incurable diseases and aging.

    Group address [http://www.msnusers.com/cures]

    [ad_2]

    Source by Gerald Armstrong

    Views: 1

  • The Real Reason Why Small Businesses Can’t Get Approved for a Loan

    The Real Reason Why Small Businesses Can’t Get Approved for a Loan

    [ad_1]

    Oh no, not again. Yes, that’s right, I’m not going to go there… at least not for today. There’s no shortage of excuses and reasons why small businesses can’t get approved for business loans. It never fails to amaze me the coverage this topic gets especially when the national economy goes into recession or when major political races are at stake. Yes, I agree that small business growth and success is the economic back bone of the US and also, that more than 60% of the US workforce are employed by small businesses. But where I get off the group think is when it comes to the lack of financing for a small business with a business loan. In this article, let’s explore the REAL REASON that small business don’t qualify for loans and the truth may even surprise you.

    It’s Deeper Than Statistics

    I love numbers and even better, I love reading financial statements and the notes. The love for numbers did not become a passion for me in the world of small business lending until I came to understand that the financial statements tell the story of a business. Similar to the story behind the financial statements, there’s a story behind the statistics stating that small business owners can’t get approved for loans especially if they’re of a certain ethnic group, gender, and / or industry. I’m not completely washing away the reality that there’s a shred of discrimination in our world… hey, we live in a broken society with broken people. However, a large part of this thinking (small business owners can’t get a loan because of skin color, gender, etc) is just simply untrue. I’ve been on both sides of the fence so to speak in the world of small business lending. I’ve worked for a big bank, and I’ve worked for a not for profit community development financial institution and it’s always the same. The number one reason why small business can’t (and don’t) get approved for loans is due to the considerably large operating risk that exists in these businesses.

    Operating Risk: It All Starts with You

    What does operating risk mean? Well, here’s a question to bring some clarity. What speaks more to sustainability: a business that’s been operating for at least one year or a business that’s still in the owner(s) mind? I’d go with the first option. Operating risk means that you have and continue to execute on your business plan(s) and that the business is cash flow positive (i.e. returning a sustainable profit margin to cover costs and make you money). Here’s the sad truth: not many small businesses get to this point. Most if any, within two years are still trying to figure things out. OK, granted, there are levels to this particularly when you observe the diversity of businesses. However, I’m speaking to the ones that endeavor to obtain a business loan.

    In closing, I offer a couple of ways to minimize your operating risk and increase your chances of getting approved for a loan. (1) Grow tough skin and learn to survive. The game of business is one of survival. Most days, things will not go your way and you just have to stay the course, be adaptable, and stay true to the business mission. (2) Never forget the 3 P’s – Production, Processes, and Personnel. Become efficient in the production of what you offer for sale, create and put in place processes to enhance production efficiency and ultimately the customer experience, and finally, hire, train, and invest in people who share your vision for the business.

    [ad_2]

    Source by Pierre Pinkerton

    Views: 1

  • People Are Not Very Supportive Of My Marital Separation. They Aren’t Happy For Me If Things Improve

    People Are Not Very Supportive Of My Marital Separation. They Aren’t Happy For Me If Things Improve

    [ad_1]

    I sometimes hear from people who are getting some hurtful feedback from those who are supposed to be “supporting” them during their marital separation. Sometimes, this so-called support comes from friends or family members. It can even come from the “support group” that you specifically joined in order to feel lifted up during your separation, which can be incredibly disappointing. Someone might say, “I did not really want to burden my family, friends, or coworkers with details about my separation. They know that I am separated, but I just don’t want to hear people’s personal opinions about my husband or my marriage. I am hoping to reconcile and so I don’t want to influence their opinions about my husband or about our relationship. However, I wanted a place to talk things through and to feel supported so I joined a support group for people going through a separation / divorce. The first week felt pretty good, but maybe that is because everyone was on their best behavior. I have to admit that the last few weeks, it really hasn’t gone well. I want to reconcile with my husband. I was looking for people who could identify with what I was going through to keep my spirits up while I was waiting to see what happened with my marriage. However, many of these people are getting ready to divorce and are quite bitter and angry. If I try to relay good news that happened between my husband and myself during the week, I sometimes get sarcastic comments. Someone might say ‘well, just wait. He’s just trying to be nice to you so that you’ll accept the divorce later.’ These type of comments are obviously not what I want to hear. I don’t mind expressing my fears, but I want people to try to talk me down or to help me look on the bright side. I don’t want people to tell me that the worst case scenario is going to happen or that all separations end in divorce. This is why I didn’t tell some friends and family, but now I am getting this with the support group. And yet, I know that I need support, so I am not sure what to do.”

    I can really identify with what you are saying. I told some people about my own separation and I really came to regret it. Some of my friends became really angry with my husband and never really got over it – even after we reconciled. By then, I’d long forgiven my husband, and I just wanted to move on. But some people wouldn’t let it go. The thing is, with some people, if you tell them your most personal issues, then you’d better be ready to talk about those same issues every single time that you talk with them because they want to keep bringing it up and picking the scab. That is why you have to be really careful about who you confide in. Some people will project their own experiences and fears onto your experience and obviously, this doesn’t help you. Just because there are people in the support group who may be headed for divorce, this does not mean that you will be. At some point, I just had to tell people who weren’t supportive that I valued their friendship, but that I needed to talk about something else. Then I sought support elsewhere.

    If you have not tried counseling, that is probably the very best option for support. They are trained professionals whose only job is to help you. They don’t know you outside of this and therefore are not going to let other things bleed into the reason for your being there. That is really the ideal scenario, but if you are resistant to counseling, then you have to pick your “trusted support person” carefully. If you truly feel that the support group isn’t going to improve, then you want to make sure that if you decide to end this support system, then you have already replaced it with a new and better one. Honestly, my ideal support person was not who I thought that it would be. It was someone from work who I did not know very well and perhaps that helped. She didn’t have all of the history with me that some of my other friends did. And she had separated and reconciled previously so she understood my thought process. Our interactions always left me feeling better, and not worse.

    I often journaled my feelings on weekends because I knew that I needed to get them out and didn’t have access to my best support person. I came to decide that I’d rather journal to release my feelings than to have unsupportive people make me feel worse.

    It’s important to remember that you can control who you allow to influence you. It’s possible to politely retreat when people aren’t understanding or supportive. It can be really important to surround yourself with positivity because it’s easy to get discouraged. And it’s very important to remember that people’s unsupportive reactions usually have more to do with their situation than with yours. They are projecting their own life and their own problems onto you, which just isn’t fair. If the support group isn’t providing the support that you need and is just making you feel worse, there’s nothing wrong with politely seeking support elsewhere. Because support is very important, but it can be tricky and difficult to find the right, objective person or group of people. At the same time, you don’t want to alienate family and friends, which is why it’s fine to just change the subject and ask to discuss something else.

    [ad_2]

    Source by Leslie Cane

    Views: 0

  • Dealing With Customer Complaints – B.L.A.S.T

    Dealing With Customer Complaints – B.L.A.S.T

    [ad_1]

    In a restaurant, not so far away, in the not so distant future, a telephone rings, a customer complains… and the battle begins!

    Handling customer complaints doesn’t have to always be a battle, with the right tools and responses you can use complaints to your advantage; to help you build your business. B.L.A.S.T is a great tool that is used by companies such as Yum! (Parent company of KFC, Taco Bell, Pizza Hut, A&W, and Long John Silvers). Training their employees in the basics of handling customer complaints. The acronym stands for:

    Believe

    Listen

    Apologize

    Satisfy

    Thank

    How does your company deal with customer complaints? The easiest way to find out is to pick up the phone and play the role of the complaining customer. What happened? If you were an irritated customer, would you return? Using the B.L.A.S.T guidelines, allows you to create a standardized method for dealing with your complainers and turning them into loyal customers.

    Believe

    This is the cornerstone of handling a customer complaint. Yes, the customer may be lying and be incorrect about their situation. It is important to understand that your customer believes that your establishment has wronged them.

    Listen

    Stop and listen to your customer’s complaint. I’m not certain whether it’s natural instinct or just plain stubbornness. As soon as a customer starts to complain, we start to think of how we will respond to the accusation before we are done listening, and too often the case, already have the response ready to fight back. Take a second, relax, and listen. On occasion a complaining customer will be rude, angry, and use vulgar language, stay the course and remain calm and level headed.

    When the customer is done venting; in a calm, non-judgmental tone, repeat their problem. An example I used in my KFC for a mispacked order:

    “What I hear you saying is that, you came in ordered and paid for 10 Pieces of chicken and when you got home, you only received 8, is that correct?”

    By repeating the problem at hand, you’ve demonstrated your ability to the customer that you heard and understood their problem.

    Listen and clarify. Never defend or justify. The customer doesn’t care if you were shorthanded or if you’re having a bad day, they only care that they get taken care of. No excuses, just solutions.

    Apologize

    Always apologize even if you did nothing wrong. From your customers’ perspective, they have a legitimate complaint, and they expect an apology. It could be as simple as “I’m sorry we’ve inconvenienced you.” or “I’m sorry I know how frustrating it is to buy dinner for my family, only not to have everything there when I get home” A sincere apology will usually diffuse a lot of frustration that the customer has. There is an exception to this rule though, if a customer calls with a critical complaint, such as food poisoning, don’t apologize, it may be construed as an acceptance of guilt, instead refer to your company’s procedures for such events.

    Satisfy

    Make it right. Ask the customer “What can I do to make this right for you”? Be the judge of what is fair of course, but allow them the opportunity to feel empowered over the situation. Many times they may ask for the problem be taken care of on their next visit or maybe that you talk to the person who made the mistake and correct them. We used a great system of sending out a personalized postcard apologizing for the mistake, it was a couple of handwritten sentences (yes, many times with spelling mistakes from my team members), but it was personal and always well received. We always gave them the unexpected as well, maybe a free dessert or an extra side dish just to show that we cared about them.

    Thank

    At the beginning, at the end, in the middle; it doesn’t matter, thank the customer for calling and complaining.

    Why? With the simple act of complaining, your customer is telling you “I care about your business and your success”. They are giving you the opportunity to fix the problem and invite them back so they can give you more of their money. Puts a different spin on it doesn’t it? Thank them for giving you that second chance, for letting you know that something in your restaurant didn’t work like it normally does, for giving you the chance to make it right, and for the opportunity not to damage your reputation!

    Reputation? I had to throw that one in. You work hard, day in day out, trying the best to make your business the best, and yet one unhappy customer can take it away from you. A happy customer will tell two or three friends about a good experience, but an unhappy customer will tell at least ten friends about their experience and it always multiplies through word of mouth. Case in point, when I moved cross country to my new hometown, I was at a Chamber of Commerce event and being the new person in the group, I introduced myself and what we did. No sooner than five minutes passed did I get a list of 10 restaurants in my area that in their opinion were in “need of my services”. Only one person gave me a good restaurant. I didn’t ask, I was told. To this day I still haven’t been to those restaurants as a customer, why do I want to give them my hard earned money, when they made my new friends unhappy? It may not be a rational thought, but it is human nature.

    Will some people take advantage of your kindness? Of course, a rule of thumb I used in my restaurant was:

    First time shame on me,

    Second time shame on me, but I’m watching you,

    Third time… Shame on you and I will make the decision on how I will deal with you as a customer.

    Keep track of who calls to complain, names, phone numbers for follow up, addresses for your postcards. Using a binder and tracking your complaints, you will be able to detect and deter those that would take advantage of your new complaint procedures.

    Adding B.L.A.S.T to your expanding toolbox of customer service tools will help you in dealing with customer complaints and turn them around so they can tell their friends what great service you have!

    [ad_2]

    Source by Albert Barneto

    Views: 0

  • The Five Pillars of Marketing Success

    The Five Pillars of Marketing Success

    [ad_1]

    Does the following give a pretty good picture of your current marketing activity?

    You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

    Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

    But this is not the approach that works to get a steady, predictable stream of new clients.

    Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

    I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

    Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

    The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

    The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

    The Focused Marketing Paradigm has Five Pillars

    Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

    Pillar One: Focused Goals

    A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

    A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

    The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

    What is the Focused Goal for your marketing?

    Pillar Two: Focused Program or Service

    Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

    A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

    In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

    What is the Focused Program or Service you’re offering?

    Pillar Three: Focused Target Market

    In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

    A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

    I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

    Who exactly is your Focused Target Market?

    Pillar Four: Focused Message and Value Proposition

    A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

    Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

    A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

    For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

    And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

    What is your Focused Message or Value Proposition?

    Pillar Five: Focused Marketing Strategy

    A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

    A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

    Two examples:

    For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

    A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

    That’s the power of a focused marketing strategy.

    You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

    Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

    What is your Focused Marketing Strategy?

    If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

    I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

    Cheers, Robert

    [ad_2]

    Source by Robert Middleton

    Views: 0

  • Premium Email Marketing Tools For Business

    Premium Email Marketing Tools For Business

    [ad_1]

    Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

    This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

    INSIGHTS ON THE TOOLS

    There are various tools which help in marketing and making business an edge in the market.

    Let's take a view at some of them

    CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don't get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

    VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

    BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

    CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

    MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

    GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

    LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

    MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

    CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

    TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

    Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It's not necessary that by adopting email marketing, you will always get the positive result.

    By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

    [ad_2]

    Source by Anjali Shukla

    Views: 0

  • Different Types of Drug Rehab

    Different Types of Drug Rehab

    [ad_1]

    Drug rehab is a broad topic as there are many forms of drug rehab. Which type would suit a person with an addition would depend on the level of dependence, the type of drug addicted to, and their social situation. Some of the drug rehab centers offer medicine that will help to relieve the withdrawal symptoms, methods to address the underlying reason of additions, and intensive counseling. Many drug rehab centers offer out-patient and in-patient treatment.

    Generally, every form of rehab starts in a medical locale. This is so professional health care staff can monitor the patient during chemical detoxification. This is when the drug leaves their system chemically and the patient no longer is dependent physically on the drug. Under the health care professional supervision, the patient's side-effects can be eased with medication, sleep, and proper nutrition. This is an interventionary stage and it is seldom enough to allow them to recover completely from their drug addiction because there is no psychological component.

    In-patient treatment

    This kind of rehab provides supervision on a full time basis in an environment that is tightly controlled. The patient can live in a community outreach center, psychiatric cent, or a facility that is connected with a hospital. The drug rehab center provides support with housing and meal plans. This form of drug rehab will usually involve an interventionary program. This can be as few as thirty days along with the belief that the patient will continue treatment as an out-patient.

    Out-patient treatment

    This type of rehab relies on addicts voluntarily attending treatment as an out-patient. This means that the patients will work and live independently, attend meeting, classes, or counseling sessions that are designed to give them new coping mechanisms to manage stress so they do not return to drugs. It includes a 12-step program like what is used with Alcoholics Anonymous and has a strong spiritual center. This form of drug rehab can be casual or during group therapy with a counselor trained in drug addictions in a out-patient setting.

    Underlying causes

    Some drug rehab centers try to address the underlying causes of repeated relapse and addition.

    • Estrangement from friends and family
    • Not having a support system
    • Little to no employment skills
    • Living in an area that is united entirely by those that use drugs
    • Mental illness

    Holistic approach to drug rehab

    With this approach there are community centers and half-way houses where they can receive practical advice, acquire job skills, and sufficient time to remove themselves completely from old acquaintances that are still into drugs. Many times, they will allow them to stay six to twelve months. When they leave they are confident they can manage on their own without going back to drugs.

    [ad_2]

    Source by Lora Davis

    Views: 1

  • Heal Your Life Or Cure it – The Difference Between Healing and Curing

    Heal Your Life Or Cure it – The Difference Between Healing and Curing

    [ad_1]

    We often hear of prayers for successful healing and other stories of people who have had miraculous cures. Recently I learned a friend who'd had tumors in several places throughout his body had learned that the tumors were gone completely. His doctors were stunned and couldn't explain it.

    While that was very good news, it also may have demonstrated the power of healing prayers. My friend had asked our group to pray for his healing and we did. But of course, we can never be sure how much our prayers contributed to the disappearance of the tumors and how much his own wonderful attitude and philosophy of life and health was responsible for the miracle.

    While we prayed, treated, meditated, for healing, what we really wanted was a cure. There is a very big difference between curing and healing, although the lines between them often are blurred. When I pray and meditate for a loved one who has a problem, whether physical, emotional, spiritual, or otherwise, I start by asking for healing.

    To me, healing means reaching a point of wholeness and peace, no matter what the physical condition or situation may be. I believe it is possible to have a terminal illness, but to be healed though the illness eventually takes the life. On the other hand, to be cured means that the illness goes away or is "fixed."

    Sometimes a person who survives something as serious as cancer, then needs time to heal, even though he or she may have been cured, like my friend was cured of his tumors. Healing will mean taking time to think about what happened and to reach conclusions about life and death and to consider the lessons learned by the experience. While a cure may be found in a short period of time, healing can take a longer time but lead to a better quality of life.

    Healing is closure, but does not mean that the lessons learned are over or that more cannot be learned. Healing leads to personal and spiritual growth. Curing means that we get to live longer and to work on healing. I sometimes think that we spend a lifetime healing.

    While curing comes from an outside source, such as a wonder drug, healing always comes from the same source, from within. When a loved one is sick or dying, first we want a cure, so that we do not lose that one, but ultimately, we realize that death is inevitable and what we really all need in the end, is healing. From a place of wholeness we can face all of life's challenges.

    [ad_2]

    Source by Wil Langford

    Views: 0

  • Types of Mental Health Services

    Types of Mental Health Services

    [ad_1]

    In the last few years we have gained awareness of the various needs that individuals with mental health issues need in order to achieve overall well-being. Many times, we talk about the importance of medication, individual counseling, family counseling, and, socialization.

    Those are all of extreme importance when it comes to mental health but the one service that seems to be forgotten is care management. A lot of people attribute care management services to individuals who are aging or who have chronic medical conditions. Although, care management can be very helpful for those issues, we also see a huge need for intense care management for individuals who have a chronic mental illness and cannot get access to any services. It is not a secret that severe and persistent mental illness like schizophrenia, bi-polar disorder, and major depression can require intense care management and advocacy.

    Just as a refresher, the duties of a mental health care manager include:

    • Acting as a connector between the individual and the community resources
    • Advocating on behalf of the individual so that he or she gain access to needed quality services
    • Overseeing the care of an individual including medication management, doctors' appointments, therapy, psychiatric services, and anything else related to their care
    • Connecting the client's family to support services such as individual, family, or group counseling
    • Being an advocate if there is need for hospitalization to ensure the safety of the client and their family members
    • Facilitating access to needed benefits
    • Assisting the individual with navigating all the different services so that it does not become overwhelming for them
    • Crisis intervention
    • Alleviating family members of some stress regarding the care and wellbeing of their loved one
    • Coordinating for advanced planning for the individual
    • Connect individual with social services and programs
    • Any service that the person may need the care manager will make that connection.

    As professionals in the field of mental health, we see that families with loved ones living with a mental health condition often want an immediate and instant "fix" for their family member. It is important for them to keep in mind, that a mental illness is a lot like a physical illness that needs constant care. This is not to say that you cannot live a "normal" life with a mental illness however extra care is needed. In addition, as family members it is important to remember that you also have a vital role in the recovery of your loved one. The more involved you are, the more likely your loved is to recover.

    There is a lot of value in having a care manager involved in the care of your loved one with a mental illness. A care manager will initially do a full initial assessment of your loved one's needs and wishes and will explore what services can add value to the life their life. They will explore the physical, psychological, social, and emotional well-being of your family member and will assess for possible gaps that need to be filled. For example, your family member may be living with schizophrenia and has been in and out of the hospital while being non -compliant with medication. Once this happens we know that your loved ones has probably had many psychotic episodes resulting in severe impaired functioning. Therefore. he or she may need home care services to assist with activities of daily living such. However, every case is different some more severe than others.

    Another common case for care management is one that your adult child has recently been diagnosed with a mental illness and you as parents / family members do not even know where to start. In cases like this, the care manager steps in and coordinates for all initial care. When this occurs we often see a sense of relief in our family members as they often will say "I do not even know how I would have started this process without you". A care manager is also a huge support system for the individual as they now know that they have an advocate overseeing their needs and wishes.

    It is important to remember that living with a mental illness or having a family member with a mental illness is nothing to be ashamed of. In addition, the diagnosis of a mental illness does not mean that the person's life is over as many people mistakenly think. We have worked with many individuals and their families as they cope with diagnoses like schizophrenia, bipolar disorder, major depression, generalized anxiety disorder, agoraphobia, and many others. The beginning of the process is usually made up of what we like to call growing pains full of discomfort. It is important to note that many of our clients with these diagnoses live normal lives but are able to do so because they gained access to the resources in the community. One very important step is accepting the presence of this new diagnosis and what it may mean. Another important step is realizing that you may need the help of psychiatric and / or home care services. It is important to act as early as you can, as early intervention can lead to the best results.

    [ad_2]

    Source by Tom Mike

    Views: 0

  • Plannet Marketing Review – Is This Travel Company The Real Deal?

    Plannet Marketing Review – Is This Travel Company The Real Deal?

    [ad_1]

    So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

    Who Is Plannet Marketing?

    Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

    How Do You Make Money With Plannet Marketing?

    The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

    In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

    1 Star Director – 100 active distributors – $500/month

    2 Star Director – 300 active distributors – $1,000/month

    3 Star Director – 500 active distributors – $2,000/month

    4 Star Director – 1,500 active distributors – $5,000/month

    5 Star Director – 4,000 active distributors – $10,000/month

    6 Star Director – 10,000 active distributors – $16,000/month

    7 Star Director – 25,000 active distributors – $30,000/month

    8 Star Director – 50,000 active distributors – $50,000/month

    9 Star Director – 100,000 active distributors – $100,000/month

    Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

    Should You Join Plannet Marketing?

    Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

    [ad_2]

    Source by Jaime Soriano

    Views: 0